A waterfowl legend turns 30

2015
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Cons
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Dead
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2013
A Fowl
OBER
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Toughest Duck on
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Yes! Manitoba
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BLAST FROM THE PAST
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past, these romantic photos from the good old days are
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explore the lore of our great sport. Sponsored by
Realtree, this new feature is a hit.
FOWLING CANADA
Brad Fenson writes about waterfowl hunting across all
Canadian provinces, focused on outstanding opportunities for travelers seeking the hunt of a lifetime.
BALLISTICS
Ballistics expert L.P. Brezny tests waterfowl loads on
the range and in the field. He reports on the performance
of powder, wads and shot, which includes evaluating
patterns, penetration and choke tubes.
CONSERVATION CORNER
Dynamic and vibrant new 3-4 page section in the front
of the magazine anchored by the excellent reporter Dave
Hart centers on news and updates from the world of
waterfowling with powerful lead stories focused on
conservation issues. An edgy, entertaining section called
Fifth Flyway is packed with small, funny, weird and
newsy items of interest from across the world of waterfowling.
FOWL THOUGHTS
Humorists Bruce Cochran and Jeff Fryhover poke fun
at the lighter side of hunting ducks and geese in a popular
Wildfowl column.
RETRIEVERS
The world’s premiere dog training expert Tom Dokken
details retriever training techniques specifically for waterfowl hunters. He covers obedience drills, problem
solving and the use of training aids.
BOATS & BLINDS
The long-running popular contest profiles plans for
innovative waterfowling boats and blinds as built and
submitted by Wildfowl readers.
ONSERVAT
ION CORN
ER
Letters
from Lo
on Lake
Boats &
Blinds
Fowling
Canada
BalliSticS
Fowl Th
oughTs
RetRieveR
s
RETRIEVER HEALTH
Gun dog aficionado and
entertaining writer Kyle
Wintersteen helps hunters
get the most from their
retriever with real-world
advice on caring for bird dogs
both in the field and at home.
SPORT SHOP
A popular product section in which WF staff track all
of the latest offerings designed for waterfowl hunters,
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PASSAGES/BAND TALES
Bob Humphrey tracks bird banding data submitted by
Wildfowl readers lucky enough to shoot banded ducks
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LETTERS FROM LOON LAKE
Lifetime waterfowl hunter and humorist Alan Liere shares
amusing correspondence to and from his hunting buddies.
RetRieveR
HealtH
Pacific or The Eve
Gunny’s G
thwest ning Shoot
ear
outhern Fli Dear Smokey,WaterfoN
w
le
r's Dream
ghts on Sta
H
evind-By
PASS SHShot’s
TS
N
ew SOte
el Standard
Passages
Compiled
By Bob Hu
mphrey
Spotlight
DECOY
Pregnancy
Precaution
s
DY NASTY
6
Take these
Waterfowl
Don’t forge
steps to en
t to pack ev
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FOR 40 YEA
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This is ridi
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that would
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kingvid
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RFOWL HU
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e.
the
l blin
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rote
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sea ducks eveexc
seasons, bird
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ng youru
Fif teen mi ous!
g. With libe
or the wo a duck boat, tackle I’m
rock-strew handle heavy seas d
dodging RP in craphole cou ntr nt
fetching duc ugh the caloric stra in
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dle ducks, some quick
r dog way succes
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and item
ht
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ks from iceies
ns
elfor
s.
a changing show tho rld’s sexiest, super-s box
said. “The
blew a tra
litter to fee gy diet. Given a larg
y
deded
s in record
“But I lov togee
by hunters s are oftenSte
I’m not exa rine Corps slogan. the
to stomach eat a big bowl of food gin the sky. find less birds line
sea rch-an n sha llows. The for and
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laden waters
rtsupfro
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at, there’s
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ilor
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ng from Vic
ups
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ight secowe
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t hesitat
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k everyt
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Lakes
time
get
are freezing climate.
to grab the tire. I turned qui
mi lk producd, the energy draBY e
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bu
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to 700 pou
sion. To sup et or abdominal distdue
ati
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Kittitas Cou esc ue coordi nator r
exuting red hea
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co
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ks e—wh isk ey, hin g to the
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hun Washins late afterno
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r each yea
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gen
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but pregna ncy
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and ice eat world who urg, Wash.,
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al boon forWhen the
goi ng
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man stove, t. We had a cooler, Colin
cautions aga eral multi-vitamin ki
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and Pothol as
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practice of
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ransported
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ksver
before, dur
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lady friend ed late
set decoysbia River
lls, sev
and
d every ntion for the
hunt with said if you’re gonna
wokn’t
d to
areHuAn
mmon
ugh IBea
sky. We a couaple
andPie
hypothesiske Boyd. It’s a
the after a
pro
ughtoff
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e tem
ny birdshav
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Hting
her Delta Wa
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full-size Pels, two large dry bag en
year,”
, par ticu larl
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p the
grab
nea
ked like wat
of gerv
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ow, in tH
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rs. Ano
h a ck
for 50and
peratu
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as
pers,nourish pregnancy to ensure
r es
e a bigger boaa Marine, you better
eactich she
I havree
m
den
sunrise eith
few
in the
say
vi-S
as you
arond-t
eoir
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the
l aheadshot thr
or 60 ds wel
n years.
res self...an
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cas
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thop
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also ter fow
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any other er
His
ing a Pelican a quick solution,and
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profile of calcamins provide a bala lets.
re’d bemin
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ter tha
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ly
ens
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sThe
aof
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shadec
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des
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’ve ever
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stressful role
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driving forw case under the axleAcc
to hunt safepregnancy, it can conDecoy’s
t up johntest
the eveninSlyfield
nues
wition
permitted ’retun
she said. “A ium and phosphoro d
cmar, a the
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flocaksbea
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oug
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sellma
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ething I tcan
h the
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nev
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e $1.1
g feed.named the
eneth
duringtothe
ly for the
s, thesom
ard. It lifte
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welarl
er some yea says ducks
state
us,”
nes
spo
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ase
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pin
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y’s
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y
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from
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load
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lay
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g
Mid
for five diff of newspaper publish
les,
n
cho
to
Hu
too
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eno
Lin
peo
a
so quickly
got
B
a.
excis
out
in
ch
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’t
bein
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s.
t
functioned my
per line as
supplement
ent
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Susan Lin
. I like to spoall over the
Singles land , dra ftingke and Remhand warDe
the the justno nee
her that whand Upperosi ng gift later. Is tha
Ban
upnin
ugh to clea
the eve
west, where
coski said
a major nich
ire day,e tak
ad
cork decoys
g kill
taxes Tys
d “Be
ieve I ever the ideadisc
to the
t den
onting
frieednd,belTom
ded
andave
lonade
days,”
erent papers,
Kel
on hun
carve
g befo
had
fishi
ger Chem-lights,
er
coski,
e’s no indicat rs, earlier in
didn’t e of the logof the
right
wellgar
froour
ler of
s for
g gun
r the tire. “Pr axlere’s
rs, Rin
. “Just don t 40 lov
r ng
calcium tabple wa nt to
weeds.
ed
ile a little em mig rati
ington 870me
t becausewit
t late in the spr
elayo
uspme
m ageAve
d
e
eve
nel
hou
re
equi
ead
win
opp
LO
to
doi
as
in
of
a
Em
,
n
sev
inte
ove
t.
ortu
it
the
pile
the
the
I
the
ng
sixlon
wh
ter
bef
mo
sell
tho
a
the
floc
ies,
up
wa
Som
erso
I’m
en
nt.
r-th
rest
som
.
e
at
duc
ion
ord
cus
exc
tho
prio
s
new
ore
doz
2s
tem
bird
d
es?
re
nity
At 40 yards,
level of
’t increase In his cas
ing
ught. “M
to lactatio
lets lead
etty slicr to the
More than
eveningsand
degree wa er, showe ps are barrassing ng later or motion kstom
ry GHG dec itedly acr en single goose honon
Wh
they
not
ink nutritio
s in ’95 but
etimes it’s n, who bui
TP,
usa
ething he
the main s probablyave
utsthre
s aga in k of sevday
rters
S, com
Hu
wat
stic
raged an GP
arealumin
top for con
nds
and
of that
chen I me
ks
tterns are occ long-term
en ,put
RE
of.win
rt eno
canisqua
pregna
g
decoy
to
rmer thand my though involved?
are otherAla
e, the ans
staying on out his
n
e- on inTh
reventin
oys set in oss the field and
81 per
s, facemasks batterum boats the deta lt smafren
River, the called the wild Mis
be
Gu nny, I and the us.
teri
ago, accord stive
ning them
the
nue ng
prefersked
the
is not a bad aybe all that extra“Yok,”
is pregnant. exercise after the
ver
start out doi
call, and
as birds cea
Leathe
cause ecla n, but that can act ing
ir flaps tdow
centpas
our
more
($79
lmethe
yd pro
ethe
Can
wer is you
zyugh
and run30 years tful, sen
fivemorniter
ska, or
1 milli
Mis
bute
BBs 79 per
ng,
souri
to set up
in Kodiakils,
pattern
dam
nt.attri
had sho
in to wo
rkspr
feeding
adanspla
bird
LO
duc
unt
, knife,
som fact
but maybe
geaur rea lly don ncy.
fell into
sou
dog
forspeckl
and
ual
outead, aasing
mp
to Riv
tive
sed on wh urring later
neanraccord
ri
to a, rom
taxe
then mon.
mid
mo
siem
ing
cent. rm
with can
t
yeaebe
ser.
srefi
2009ant
esors
side. Bet ter
on
reHe
ly. It hun
erg
to my srig
dle
Change Resinglady
in 2005. But il joining with Lad
One trip in -free stretch.”
le sho the sun
and
rs,”llyhe said
could just,
andoon)
to a Bro
discovere idea after all.” We
avoided. Aft Overexertion mulove nearly ng something you
youthe
it’s not25
guns had
wil
Swian,
’t need to
the be
than a new etim
sho
dition. An sia—a dangerous ly
at
The
st people
U.Sic. Glo
thr
of,gre
anythe
works
hun
occ
ling
canthe
tching
7 don’t
otin
Sly
ban
. Or,hill
spe
wning rad
attende
to dec
at his Th
are
firs
fiel
eho
k oug
g mo
equi
st be
s.. For
hting
yet, my
d
oing off
waitsets
overenc y weather
.
He
earch Pro
and
were
d
stayasio
t-ai
fact
som
Thegeese,ofhe t ech
d’s hin
con
ma ke
atning myhtboa
n cific changes
oy. y, amm
entirely weahunters see.
vi-Stee
bacere
BPSio,
re
providesgbot
d kit,
forout
ors
ed nallybird
nt.
se load
these bal
t floawe
k, wh
3
of the
hooked, kill a duck blind and he
and Inv
theBig
THE LAT
to
s, Hu
the marsh his roots were always ff
gramd rep
The idea is favo
chodre
for the goo the tire iron incest
back the exe er 40 days, you sho
t h the
11 as much firs
passion
MR Es, a log
con er pme
Hu ma n-r wit
ters Onrest
ALWAYS—Igoo
hea
Co
calcium leve in fact it tends to low events by
nexFoo
the eveduc
ich pre
Spe
wh
weven
anrnin
but son
ke, am
worstand
pen
din
ecto
E SHOW
rou
arcl andctnot
at
from ma
ncer,, 21,
had
the
always
g afie
was
lud
.
r-Pl
ninks
eseof his
the h mo
tact
weeve
alomo
24, and probabrite
det
singwit
uld drive you hom t, and let the
herself
.
en,
eds period or whduring the preg was
athnin
move duc ther-driven.
g. st. goo
ts seeside
Pr
HUN
icst cat
ld, but
n in bef
— nter,cate
tedhou
kno
of
le
ts onleft
skeatch
a 197
erg hunone
of pattern
opus
is lau
oys onghite
sityort
perhag
shot 20-gaug ing ducks with a sing
ly too
fact ani
ped as
yeaore
gdet
giv ing wa ela
envious of It’s tough not to be in
consecudec
it’s goinghel
profile
were ail
Samurai wafy little bike tiresbre
OK in mo rcise down, but it’s An
pay
hunters dre
9er
cen
tormo
out the
nch
ta presidentme more
ing
and evenDel
rs on the Gee
to kin
August’
the natural ls, because it deregu er
e.
ks:
Penint
that side
age
mew
pla
had
ing atte
s are
unsOv
tag
en it’s tim
d to be anyand cru
the
ing
a
we
61
tho
d,
hon
se
ins.
cath
tive
er
n
ed
d
ro
e
and
oph
eve
ll.
for
at
on
of
resu
me
to
par
use
see
s
boa
BAN
e
isin
40
ter fow
a
also
the
du
Bill
ker
leder
WI
All
day
Tys
.
edr
9
enc
pro
Da
Ro
ryt
Wi
cou
ma
stil
ntio
bit
ails
isti
hel
the
On
the
,
am
m
tici
s
late
a.m
Dr.
to
pro
f
lts
t’s
g
last
LDF
atio
s.
ligh
cti
wa
too
on
wh
al.
kot
dog
d food and snow and
nch
ficie
four
oure to
ke
ps the hun will ensureomhad
more relaxed itss crippled hing, andlyeve Coupl It
aro
use the ext a study
2s and 64 for OWL, thre
nnd out in a
good anyway
of.
Frank Rohboant, more pate in hun
en you hea
n.”
on
ester with
,”
small for the
und
he became
forfou
his childh
stay north
cam.e to the
are pro
ducks wel
lugto
3l rket rse, it helps to cor
the ma
unt
raft
be
from bones cess of calcium’s rele s
Be sure to
exc
duckl mo
all
neeboa
nutflo
ope
fini d oncompla
ss
SPEC
that and possibl
il hetsfind
wer
comfort
of
e this me
e canteens,
succes
wh
acting
nfie
ts fro
uses to ra time to go
r about
d tot ensure she said. “You jus
a har
t ledh the
s. We
bably alre
Goo
ck
. The
so
aterseis
see
ood. Born
hunreting
ce. and had to rything had
deeper
ld,sand
s the
d new
extrathe
the
ner
monitor you
s. Du
field,l enough to take ters cor
re like
8on baby goose
ase
during lact
.
bet
ve when the n water
tedeveningAft
t datkit,
kniBBs
the ing
into
watethe
, which
ed theytim
adydivers.
t
the s a
terwit
andshe
stat -sta examin
three shots proficient “we cou ich
scre
the dog is
an
in
fe, 20-f
was also a
farming has do
deck.I always had
rfowlate
winter.
genm the
comves
results I sawsho
ter how mu wer
condit ion 9
looking.ir twoable
BAN
wed! No
50-f
SMALLER onlywer
lers!-sea
retring
decput
ON
wei
r dog’sme
nts, too.
ation.”
Have
To suppor
ing off
h the
Birdkes
an ext
lawn ornaoot of rope,
ootaofwit
thefor
soma
anyway
oyerTheson
the
ted progra“After3-D
ght
-TH
ld
ertak
ieve
eCon
te harves
No-tillI was goie-by
at an ideal
dra
ir tim
feed
lutt-and
or blind befoy had never“Th
theeinit
newspaper Iowa, his dad
Migrato
bod
ofrs, Whistle Chesapeakera
you see
boat, sheer
the com
hon
fiel
ra plug on
ch you imp ab
FLOCKS
seeisn has
e mbod
e Bay
ing
dE-JO
eley
ducks
. serv
e says. “So y can’t get
ate
atioby
acord,
n a dream
t in an
ial
Can
ms
a bee
hough
d a —t
n Com
LOCA
usyt.con
a hanng
our mouth off holding two she get
n the
vol
themiss
and beans cre
the family
leave,
publisher,
AINING and
app rykers the water. Their
it wa
pregna ncy throug hout the 60-Daykota
adapar
pin for the
re, cre forg me
effort to
Ma llar
Gee
more importt healthy lactation, it’s
rovise,han
prov
Bydition soDo
and Butpon
hun
dleto
and
tiesB, aTR
overcome,
me species
geenot
queen,
itofwas gam
s tor,
ion
ed sed
dectha
we put out
dre
evident Vis
pas
thezipbes
lls
get mocom
a role
$61.3aro
buibes
ap-ds.roach shouldon, and floc
land
d Vie
casual
IS usu
adadle
oyst canthe
get ice eaterrby
eItru
in to know buff
and
ch.d in the the
sta rted offi
.
shekke
day
ld tabird
mo
oneand
that.et of cornshe did
pt,the demand Tom
milli
RECO
needon mig
ration
ein
re exc
w? I nee
Hevi-S
of
by the cal
sonse
ally
cann
you can’t rem
tion
e
pathrole
tse,
hunts I’ve atin
on inthe
be mimickeksin
beg
of myand
“re
und
tapand
then’tsur
buddy we .” By age 12, he and in
s,” Slyfi
ited
countr y. Th theI hea
when he was ed in bird-hunter hea
of ourand
tect
e, five tlife
fund
to tak
it with wat loca
dec
test
veterinarian Im mediately conwh
teel duc
cia
thin
rive
pup
water, a gen ant to provide adequafar
s
com
tern
or acqu
bac
ing oun
and
waterfowl
oy
face, it doe
eld said
end
1¼pasneo
chowa
a Leatherm
Daritfill
e a wit
r and clodsin
gs, Smpat
a an
through the
a bun
to proing offach
s. Ond one of those
thinrtk of
oveUnd
re full-fledge
wh
Zip
sedphy
in you
e best and
m
rpro
ice,
iremo
doghfro
a safe hunofte
his
kfor
LOCAT
sulen
erw
kep. tTh
n com
beevid
jackets
ead by
ven
ich tak
. 2the
rnin
e increa
er, tur
goothe
lug
te bumble
mor
toulare- evehas
loc bag
. No
3; moving
dle
the
ce, spr
oke
if she fails to
t aBill dec12
“It
eight or ove of pregnancy.”
I wro
ided to do lly in 2007,
n es
the k”sho
stee
andn,ma
r
s
era
e than
gs
se
dry
s
te
res
on.
of
BB
. We do ver ar and
y.
e
app
m
an.
es
pop
out
spa
l
l
of
m
bai
For
ults
arr
on
g
te
she
ting
mu
se
in
abo
gen
S.D
205
ear
wetl
d
tigh
wh
cin
ling
to
giv
dur
to
ivin
in
afte
to
the
ke
in
r
the
alm
lls
kill
lti-v
cam
I’ve
all
less
OK
,000
and
ut
his
.,
By
plat
to
duc
era
ile
rwe
wav
duc
tion
you
Vermillion
g it out
ing
on the
neeand
t. The win event any
t the fodder All that wase retr
ing the last
it attractive an hour,”
gain weight
and weacre
ir ow n bui
brought us want to feed
r workin
where he
ers, out
wire.
s and
statementelectricity once abog in the sou lea sed tha ks are ost 45 years,
brag-wort
own thin
itamin and
shooting lighif he wa ntshave issuesleas
tion aals
ight dogs can
ks.
es, surro
the birds moday bro
ded to
whieve
as
wes
gee
en
wasited
. It’s
und
“sit over dIr. The
tern
he s in
one
three to
se.
n on gadwa y well in
conhed
ytwo
back safely form
thern statest litt le slo
hy
befo
through He can
. the
ing hab
o playingyou made Huntersut
re is just too on
In and
U.S.,eve
4
Withe
tolthy
birds in
ceiv
t, we werehea
reion
Warm wa iswif
re the
the
seas. The
typ
if she loses
check the
icon Art Ladg with legenda
roomugh
th
Mexico and
itatical
ing andbac
duc
(he wil
Smokey,
an amow
2 ry decoyg his 50 years. Dadhas spent the rest of, and wandering awalding duc k blinds HUN
the side
I tcou
in ly wo direct
long range
much more
up so that
lls,
k decoys,vi-Shot
insun
e “all
ugh nea r
ArkLam
much
hou
role. about youin
ld from
ter, byrouset,
moncan
g, bird
n you
boat are
carkryin
ks or
m out
r.
Canada.
dozen
, sotha
every
thenin
but sitt
weight at four wee
ansas,ont
Wash., late
ing litt
owing”a you
uld.
duck
gh
rs
’swrosev
ehoff
ng,entha of the
hides
ers to
skie
the dummy
did
y from the
jerkgo
p fairly con which
choke,
stam
.”
casu
TE
roadl),
g
wa
produc
for, exa
and
FedeGo
Da kot a’s
not
any
power pla Iathin
well and bird
s loahan
wesre
facetious, that statement, hopefu
percen
ing mar llar yea
term the spre
any time.Decoy
ral osetill
like humwit
in lawdo
reve
encour
geese landed itinju
to pic
andp spa
record
, dog
mple,and
don
t of manyto gokill
nueswill
d-adle
our tfeet pro
adu
bar
sistently
the thin
nyou
t pattertwo
firs
Com y over at Cli nton 13 best friend was an n’t hunt, but his
rirs,
sealhad
k one
red
flat
cha
bitc
are almost every
ken nel
ing’t rig
k I mentio
ced
BAND #
kno
ren
nts, create
ansh, dog
out
chas
is
fire asweather eve
be
-ou
dog
h’s agende
him . So, prio
anr,ave
. Thflagging can
87
used
out
s, doz
in the ma
t 2bee
5,07
r ad.
ns inslay
s,ndnt,
ar.”
, -pre
to I prefer to keep thelands in
to purattorney wh
s
(home of Big
If you
bus
models “bu t decoys we re goolts.
rag g freezes
at the,y doneat
open water. sho
expose him
ned I didn’thunting. ds
acrens hea
d up onup.
ide
s yea r-ro
to me. If we nevertheless a bit sca lly
tim
at 40 yar
for some timpan10
ted shotgu
vily
goowsewh
the tim
fou
firsppe
ssive 700
rr dog inte
of land
rkylig
mo
Mocirc
e, but ewith spr
t, pick
eadwo
SPECIES
30’’
greeve
nth
stenduc
n had
uld be
acon
arou
side
floa
o
ousleast 10
. Da
is shy atd estrat
coo
at any
e thee of 14 days shut just abo
or easessu
und
zena goo
se
Foo
’t ing don
ndsfive
thin
one up
now
ler,
having
an ext-dec
le k hun
oy
menred
andds. If ner
your-do
good ligh
s,
bin
, ona
w. ut hol
le,feet apart during decoys
spouse
s experience
nati
es, drinki
ht
andl wild
se
terster
duck hunter,t I tell you what, I
ts for
you
’re
e thatawit
ra set
abundant fooCom
ran the Mis to it, and as a result did
wa-s bur
she
her evalua
on life
came quickly e. And while his suc t)
make our keep refining thin ry
higns
chekno
so it’scyc
lookin
und
BANDED
rsel
showing up. northern mallards ut
but
to him
’s responsibi k it
lls, three
this
to
the
for
it
vet
t
h
win
f
of
erst
con
s,
ng
app
pay
and
gee
this
“all
stil
.
h
tho
am
nin
sea
g
sho
dry
fina
,
Th
g
refu
and
diti
coff
plen
wh
loa
lies
to
se
l
ow
sho
tob
Bill
son
se
stag
ted
gs
and
spo
tgu
g
sou
a
e
d,
ver
ges.
ces
l
clo
ons
put
spin
d
we
ile
star
ee,
this
day
fast
vet
day
ty
and ducks”hav
w it
den
n shells, callto gunfire, the deep free
e
by
thes
y
ri River in
cou ld care
his or her
lity
giv
t
may ma
as acc
of
e mid-lat itud
sity on wa
LOCATIO
kill anothe
falling, hots my hun,ting this cho
ing
no rea son any
boat since
mallards and (11,000 boxes of floa s
EM
children eve rt easier, how wil to
him reassu
tion for suc I once heard of a
were rain rebro
netting
it’so,
readin
ng on aa nor clear my dog is just
broken
andow
ges
ke diegoi
BR ACEDhis ow n
icle
partner to
less if I
s, and cam blind “art
e
notand
ze had fina
tion
ugh
s”
terf
thi
r
wa
ke
bud
em
es
he
goo
retr
the
in
tary
I
g
to
Ge
l
ng.
t
s
.
had
sys
ting
ter
ran
our
are
the
Pen
was
ing
solu
ptie
his
It
dy
bas
se,”
r
ieve
hea
boo
h
REC
80
es
l,
tem
sug
kno
wa
BY
ce
As
int
thou
a
ma
Joe
idiot coussin
do
lly
shippin
OVER
he
conundrum
gie man. ed on the dog If he esin
cks during
years old. THE Mis “The firs
roductoion is better s,
ded.
w the sati
l retrieve.
is the righloa
se.
a bal
And hunter isn’t d south. long as the
last yea r),
of rowing
“Dad bou the 9Mis
hau ling a
blinds, and dow
Pamy
guess and
During
and
one
rad45ise
It n into
the
Two not
souri Rivterducks we says.
er Iyou
sfaction
, howeverto have Aft
t pickim
—that
it reainsp
illegal, imm
’s we can
LOCATIO
act
a
the goose
deg rees
layout Emme
of thea rare
ipp
the jou rne g containers
mix
thems
justhe
lly ect her for any
. por tant
r dog
brestath
me a siss
t afte
vi-Swa
t, handle this withou
ow We
d be due larg early
the
elves
to the wekill
are coaxing s unr
with my ow ght
wil
birdsof
12-fooiton
teesl wa
oral, or oth ivit y
was a long
rive
r 4 a.m. wh
cattail-cho small, heavy pram into
ficulttt.
to grabigh
not nee
y to get the
Marhun
water in gal ture of blue dye of
a gra nd ent HeGu
theand
walk throug medica
fou
thast difincl
rs and
in win
spot
m wit
the worl
to
nny
udinlng
nd.
easona
s makin
wa
d cou
a decoy, I’ll
sh t,Mitad
ted Wa
Lund east, alon.
st ed
t trying
d, the
often gets aspect of nee
ely to
re wa
tradiniand
lakes, Iow
andon our
ked
in a plac
one
hout try
walke
erwise
witwe
d were
re
anemia, parh
ks to
ld be
rm eair,
h num
thediscer n exactly
g
Evi
ng not hav
onto the
boat,ngsaw
ne
wal
stickble, when you
they clo
overloo
around lon duc
us to stay n59.9
a
their own dec backwater, or paintin a
birdenHe
intol issues,
erolkin
ss By
haveudy
pou
de, and
pou ring it lon jugs to the site and
shooting sce rycup
up, e.
For yea rs, .
gennru
permis
a seen
k to thestarted5unseas
us g bac
howintr
n’t been
fullinmo
have you noting
wadterin,
eration
-so-to pick
odu
theon
hav
n a ducksom
vi-S
ger tha
clo for Bill
decoys and k him (leashed)
skie
ma
told has bee
sion
wildon
decoyasites and the
fow red himsself
nyctio
Bill slaved
other
HUNTER
s: The
in mor
ne. and stat
n. Bruce Coked
ande ducseks inte
sa affl
a teel kill
chrisandecoy
to to do the things e to ask
took it fro se,”
re’s dra
thee than meyears and
stanobv
A pair of Haw
lowrior
:P
says. “At
terfowl from
effective, or oys to make them mo g
ictions. and toss
artificial honon the ice to ma keand
and throw r dogDu
d iniou
away in the
thenks
hun
d, and
maturbliz
Three-inc drive today ed, “I thol ughno
n akes
par
the spre
plaints form ed, but I recIfeive
t could be
thi ngs
h gregoo
you
m Sio
it a few feet pick up a decoy
12, I evethe
ring
t I com
adi, se
towwit
you love,
aiian geeseway300
e zarBAN
ants.this
would
D #: 1m
n nam
the
en
a dum my
d skip this ste
h Hevi-Stee so I hooked ing
ux Cit y, Iowthe
adday ‘no’
Can
hea
firs
most-endan
a
(the sixth
to
ed
the
bus
t
ds,
wh
Ma
adi
y
dow
40
branches and scouring a shoreline re
Yan
Ma
wer
twice, but it ey hole. I tried this an
carr
dri
sho
t.
ile
an
rke
tho
you’re hea that ma ke you uni
and
thi
bitc
out
me
n
p, one of
kton on the the big rive
ll, do not
SPECIES
e mallards, llard. Wa- ught
oters help
giving the
gered spec
provinces
ies 90 pell
a, clear
t hun
ngs -is bou
up the boa
. For
h’s
test the
loadedl (1,5
a precom
mand. Th
00
t
:M
ruse
gnant
took a lot of
ies of wate
que
ded
riti
two
worldwide)
and Dakothunkered
s s, I’ll
Missouri,
onalthi
rs and sprand
of BBs
ow thenut
nd to hap
is simula
geafps)
a hide or of clumps of grass to mafor
rfowl
dem
r.” I grastu
learned
Blin
make anythin
of No. 2s wit etsgun
the decoys thrver
, and my
were foun
dyd thet wo new non-toxics.
in 190
I’m sorry my down a thorny pat ,
ing didrni
be doi
gall
DED0.
as funnel downlawedBAN
60 mil
ds on the
ands cha
eadI acr
156 pell
pen open:7
little.dum
later in 200
my into
two lessons
bbe
d on Oah
es
freezing the
three goslings
, insteady ma
walke
oss the
ke
Assum
ng. Eit her
h#$%
ngeng during an act tes what
my und channe des Imo
Big Mu
g but a laug on jugs to
a conand
“Irese
u with
killedLOC
d outets
lear ned
8 than in 196
ing your dog
stat
,”
rou
ATION:
in hand-m
I
and
ven
ir
ddy
. The bird
he
kne
pond, and
lan
e.
the
littl
nde
ke
3,00
a rift in you comments caused h.
ges
you
tion
laug
ls
is
ds
w
hab
ual
e
sur
tati
d
doo
wh
on
per
ver
0
asse
we
to
^#!
r
al
is
by
hs.
s
le–s
on a nationa
mb
hunt,
dog
at a spoonb
were discover
birdsately wa nt
e-d
r. oly be shot by
even more
ll away fro on at aneidea
tha it
” To wad. I
1. The shif
the
ized
RECOVE du
suc
ered y important.
which we
l
Dodge, Her decoys. Old timers use led floating
they“H
You and I des owns to shoot a goos off
proent
Hevi-S dec or
m the dec ltwei
to retrieve wil l
you use a
over eviden mallards that did
islandsillsur
was andthe Ol'LOC
Repeat
gotta adm r household, but you h
up red Suz my surpris
ces
Miss, RED
e I saw
island’s nort wildlife refuge on the ed
s a few tim
ma
live is one
where the extreme in Ok lahom t
ma
ter’s, Mason
l feeding.
oys. If ght, con
and he
checknor
se?
eve
pas
awe
erve to be
tinu
it, you
uki
beare deep and deadly teeloy,
’ve
h shore by
N: 4
e
s, and one
of our mo
“Catfish”ATIO
es so he sta this
average ma
Weykgand
we put in
unders
However
a,
and local carvd wooden blocks fromdfter
of blue. It tly didn’t like the sha s
for this
comfortable
of a dull pin Samurai faded to mo t
spread for is going to swim into ry
thecor
USFWS pers
nel. There
.
st to understand r second wife see
rea
Kai
tan
of the mo
dat
rts
t
,
ser
,
our
llar
d
bro
ma
e
sho
are
did
he
to
oners
is
d
thin
a
ke
;
rty
is not to retr
ms
har
31 days late
k. If
like Bel
re
st importa
ducks,6and
your nee
ind for tho
was also fou thers to bring the
“nenes,” mos an estimated 2,000
it spilled on n’t look so good wh de
But it see time.
in the cords.retrieve and get tan the
“After the gs kick into dec
nt ing, just as
r tha n it wa vest
ieve the
se who com
using
yea rs ago
highoys even
wild
birds close. levue, Iowa's
SHOT DA wit h the Samurayou’re not familiar
tly on Mau
gled
you underst d to go huntTER: Ran
wouldHUN
.
a long-st
s
once num
i and Kua
islands, wh nd on the Mississipp
Great hunting
kid off in statms to me that starting
i, it was a
my station the carpet in the bac en
A dog cau rapidly inc first 40 days, healthy gear. though you are throw
import
and both are Either scenario is
floa
and her nee
bere
i. They
anding com e after us. to have dinner
Load: Hev TA
the averag With some except 50
BAN
i’s
piti ful
D t#:dow
wa
k of
dogs
a
bad,
ght
i-Steel 3-in —the knife in
1937
conservation d around 30 in 195
se in we
the boa
ion
mitment
e
s to our nat
blinds (spr ere hunters built and backwater sloughs
windproof e-of-the art waterp
det,”coyrea
Sunday and at her mothers eve d
gun figh
hunting bud preventable. Keep
perincen
0, but
Of course, gon, either.
t CIES
the
cht BB, 1¼
SPE
reache
efforts have
are movin harvest dates of all duc s,
t by 15-25
ion’s trai
ing
and
roo
,
: Grea
d
Linlines is a igh
of
your
populations
ounces proverbial
helped resto
atte
ry
ls.
g dee
PerBAN
watched the floods often took rebuilt semi-permane
ks
putting him coldproof coveralls f,
the dilemm the ice eater won’t
hee
hapDED
.
did n’t eve four-w
and/or lau dies from cursing
an energy-de coski said
re
Anyway, bac nd loud concerts.
.situ
s the
n that
“Pratio
: 7/10
“When Fra per into the season
them dow
ovidin
nt
m
and
mallards pile
solve
in an artificia
a of having
n wa nt to l drive rigs. I
ghi
you
nse
g
the
LOCATIO
ng
k
,
re how to
bal
nst
to
nk
unc
blin
“Du
.
Get
soe
anc
no
cat
ream) and
showed me
yea r when
for
following
as a high pro
open the
N: 45
ont
RANGE
lly-that
in.
ck Spe
d wit h a hea
ting to a rive
ver—whic
ed food suc
age harves
partner wit
door
FT/SECfea r of get ting TIME OF
RECOVE cial
a few simple rol lably by
the averh also occurswater whatthe water alogs. Every
h
or
r
and
ter overlo ched
t dates not
blin
door acc
h
to
RED: 1/
pup
floo
coa
the
“Su
d
mo
py
com
han
allo
FTwas
ch—
0
ded
fow
hug
re
zuk
As wit h all
formula and
step
LBS
just
wing the dog
ess better
oki ng
more
e out, I
but for oth
frequen
always a cha
l catalo
cor
e barges ply
Paying for
i”
1,470 d! Those
ATIOtha
ra
N: 3t m
WhenLOC
today,
sor ry FLI
GHT on my WIND DRIFT
of my dog s.
er species, for mallards,
out
ing
to
ncy
tak ing aw n field (at $350 a day a
10
one of these tly on my lease— and
free
29.1
boa
litt
Flo
the
in the bathrotoss one or more of the gs
did
I
ide
the
affa
45
pre
DRO
The
rd
le
feed
al—
wat
n’t
od
ir
trai
out
MPHfer a ver
I just about
mo
1,201
tra ini ng,
Nature Con
due
have enough 0.0000Samura is P (10 mp
tha
s
ay
is really
n ca
of my cha
Gun Bar
y
7
servancy is
20
fell
find themse tors and lights, a boaers. Before the advent
19.4
productive the joy der ived fro) is
h) LEAfar
up a catalog days I fully expect to but
sur e it doe for food t’s how huge the dem
California
horsepow 0.0
ments wh om for those quiet m
tow
rel
paying
1,01
as decoy intreasy first stage. As
D (ft)
1 a push mo
Tennessee ir,” says Devney.
0.02
farmers to
pick
HUNTERSlough
er to
en I’m the
35
moand
0.0
30
energy is
stop. Th
get
wer and
temporarily
blizzard in lves run down by a bar t full of hunters cou of
tter,
: Trevor
oduction goe
hunters are
How do yousuffering. Just a thoughm
rice fields
tanand
method of and find an inexpen
decoys or sn’ttim
it hooked 13.8
init
only pers
874
0 ial tra
dur ing
Gunn 0.1
e. De
0.0510
walls
flood
in the
BANe hunter
Nov
ld
ki
Wil
g
k
figled in
0
Meet the Readers
WHAT THEY HUNT
HOW MUCH THEY SPEND AND ON WHAT
• Virtually all hunt ducks, and seven in eight hunt
geese.
WHERE THEY HUNT
• Typical WILDFOWL hunters spend $750 a year on
waterfowling gear and equipment. Collectively,
WILDFOWL’s readers spend just over $25 million
on gear and equipment annually.
• Seven in ten use either premium steel shot or steel
shot loads, and the average budget is $275 per
hunter, and cumulatively $8.7 million.
• O
n average, WILDFOWL readers travel nearly 100
miles for a hunt. While half typically travel less than
50 miles to hunt, three in ten (30.2%) travel over 100
miles for a typical waterfowl hunting trip.
• Nearly all readers own hunting gear and clothes,
seven in eight own blinds or blind materials,
three-fourths own Wildlife collectibles, and half
own a gun safe.
• Nearly two-thirds will buy chest waders within
three years. Half typically purchase waders every
three years, and one in seven buy waders every
other year.
• J ust over half travel out of state to hunt waterfowl.
• Seven in eight hunters buy from sporting goods
stores, two-thirds from online stores, and threefifths from mail or phone catalogue operations.
Two in five buy from Big Box retailer
Dekes
• On average, WILDFOWL readers take 8.4 hunting
trips each year and 3.6 overnight trips each
year. Three in five take 4 or more trips, and
three in ten take four or more overnight
trips each year. Only one in eight doesn’t
travel at all to hunt, while three in ten don’t
take overnight trips.
• While waterfowl are hunted throughout the
US, there are many more WILDFOWL
readers in the Upper Mid-West than in
other regions of the country. Three in ten
waterfowlers travel to other countries, primarily
Canada, to hunt.
• A typical reader spends nearly $1500 on overnight
hunting trips in a typical year.
• Collectively, WILDFOWL’s readers spend nearly $50
million a year ($46.4 million) on overnight hunting
trips.
Clothing
• Nearly all own duck decoys (averaging 5.5 dozen
each); nine in ten own 3+ dozen.
• Half plan to buy hunting products in the coming
year. Among these, a majority will buy clothes
(45%), boots (27%) or waders (28%), half will buy
blinds or blind materials (49%), and a third will buy
gear, art & collectibles, or a gun safe.
• Five in six own goose decoys (averaging 3.7 dozen
each), and just over half own 3+ dozen.
• Nearly all WILDFOWL hunters feel that quality is
more important than price when it comes to new
hunting apparel.
Dogs
Shotguns & Loads
• Virtually all own shotguns, with an average reader
owning 6.2 shotguns. Half own fewer than five,
and half own 5+ shotguns.
• Nearly all own 12 gauge shotguns, a majority own
20 gauge shotguns, two in five own 10 gauge
shotguns, and one in six own 16 gauge shotguns.
Three in ten readers plan to purchase a new
shotgun in the coming year. Among these buyers,
seven in eight will buy a new 12 gauge, one in
four will buy a new 20 gauge, and one in ten will
buy a new 10 or 410 gauge.
Boats
• Nearly three-fourths own a boat, and one in seven
will buy a boat in the next year.
• Three-in four readers own dogs, and two-thirds
own waterfowling dogs, the vast majority of which
are Labs, followed by Chessies and Goldens. On
average, dog owners have 1.5 dogs each.
• On average, WILDFOWL’s 24,500 dog owners
spend $63 / month on dog food, for a cumulative
total of $1.5 million each month or/ $18 million
each year.
• Nearly all buy flea and tick preventatives, and one
in three buy dewormers in a typical year. One in
five buy dog pain meds or food supplements.
— WILDFOWL Magazine 2012 Reader Survey
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waders & boots for your style of hunting to the latest
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DISE
2014
2015 Wildfowl Editorial Line-Up
APRIL–MAY
FOCUS: The Big Dog Issue, Late Snow Goose Hunts
KEY FEATURES: - The Latest: Cutting Edge Electronic Training
- Collars: how to choose the best for your needs
- Pick o’ The Litter: Smart ways to select the Right Retriever Puppy
- T rain Smarter: When is the time to start,
and how intense? Learn from the best.
-W
orking Dog: Profile of a Few Famous Ultimate Waterfowl Retrievers.
- Chesapeake VS Labs: which is he superior retriever?
DESTINATIONS: Dream hunts to die for ULTIMATE Late season snow
goose hunts
EQUIPMENT: Dog Accessories, Hunting Accessories, Nutrition,
e-collars, Kennels, Training dummies
AD CLOSE: DECEMBER 30, 2014
ON SALE: MARCH 3, 2015
JUNE–JULY
FOCUS: Boats and Motors, & The Big Travel Issue
KEY FEATURES: Best of the Best: D
uck Boats Mud Motors Showdown
DESTINATIONS: - ULTIMATE CANADA: Saskatchewan, Alberta, to B.C.; All Across The Provinces
- Never Summer: South America’s Ultimate Excursions
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EQUIPMENT: Boats, Mud Motors, hunting canoes/kayaks, travel gear and
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AD CLOSE: MARCH 10, 2015
ON SALE: MAY 12, 2015
AUGUST
FOCUS: The Giant Annual Gear Issue
HAPPY ANNIVERSARY: WILDFOWL TURNS 30! A look at just how far the
world’s leading waterfowl magazine has come.
KEY FEATURES: - Gotta-Have Gear: The Best of 2015
- The Definitive Decoy Review
- Thirty Years of Gear: See how Far It has Progressed: - A then-and now look at gear from WF’s 30 Years
DESTINATIONS: G
oosafari! Where to Experience the Best Goose Hunts
Plus America’s Top Domestic Duck Hunts
HUMOR: Best and worst products ever
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AD CLOSE: MAY 8, 2015
ON SALE: JULY 7, 2015
SEPTEMBER
FOCUS: Early Canada Goose Hunting, Special Teal Seasons
KEY FEATURES:- Smarter Goose Hunting: How Pros Break Down Early Geese
- Shoot More Teal: Maxing Out Your Early Take
DESTINATIONS: Canada Dreaming in Saskatchewan
TOP SPOTS: The Places to Hammer Geese this Year
EQUIPMENT: Clothing and Camo, Blinds, decoys, layouts
AD CLOSE: JUNE 9, 2015
ON SALE: AUGUST 11, 2015
OCTOBER
FOCUS: Season Forecast, shotguns, ammunition and gear
KEY FEATURES:- Here They Come: The Big Flyway forecast
- Go-Pro Know How Part ll: Max Out Your Digital Fun
- Smarter Spreads: Creative Duck Decoying.
DESTINATIONS: North Dakota’s Regal Opportunities Duck Ground Zero: Top Places for Puddlers
EQUIPMENT: Ammo and Chokes, Shotguns, calls, Blinds, Decoys:
Field and Water Decoys, Boats, Mud Motors
AD CLOSE: JULY 13, 2015
ON SALE: SEPTEMBER 15, 2015
NOVEMBER
FOCUS: Field Hunting & Decoy Strategies
KEY FEATURES: - Arkansas, Ya’all: Flooded timber ducks.
- Duck, Duck, Goose: Sinister Late-Season Strategies
- Diver Lore: Gear and Nostalgia of Diver Hunters
- Specks On the Horizon: White Fronted Geese
DESTINATIONS: A Look at the Most Classic Duck Hunts
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Dog Accessories, Dog Conditioning and nutrition.
AD CLOSE: AUGUST 14, 2015
ON SALE: OCTOBER 20, 2015
DECEMBER–JANUARY
FOCUS: Snow Goose Hunts/Late Season Ducks
KEY FEATURES: Snow Goose Strategies & Gear Advances: the Hottest Sector in Fowling
DESTINATIONS: Snow Goose States: Who’s Getting the Most Geese
Snow Goose Success: How to Time Your Hunt
Ice Up Ducks: Make the Lockup work for you
Don’t Blow It: Smart Late Season Duck Calling
PRODUCT: Snow goose specific calls and blinds, camo, heavy winter clothing, boots, snow
goose decoys, goose calls, ice eaters and best high-volume shooting firearms.
AD CLOSE: SEPTEMBER 21, 2015
ON SALE: NOVEMBER 24, 2015
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Calling Tactics Primer
Experts Tell You How
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21⁄8" x 91⁄4"
$931 $838 $791
6 ⁄8" x 3 ⁄8"
$931 $838 $791
4 ⁄8" x 4 ⁄4"
$931 $838 $791
$1,780 $1,678 $1,613
65⁄8" x 43⁄4"
$1,429 $1,288 $1,136
4 ⁄8" x 7 ⁄4"
$1,429 $1,288 $1,136
Full pg
$2,667 $2,479 $2,408
65⁄8" x 95⁄8"
$2,474 $2,212 $2,104
1
!
COMMITTED
ay
n Photo Ess
A Feet-Dow
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PARADISE FO Forest
tapped
Canada’s Un
ARTS
GUN DOG SM
dy?
er Rea
Is Your Retriev
OL
SNOW PATR
White Geese
Road Trip for
/JANUARY 2014
DECEMBER 2013
| VOLUME 29
| NUMBER 1
1x3x 7x
3
7ci
1
3
G.COM
WILDFOWLMA
1⁄ 3 pg
SNOW
STORM
t!
e Whiteoues
White Gosos
Lin :
Across State
Snow
nsas, SoDak
Missouri, Arka
Winter
X-Games
ow
Pros Reveal Sn s
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Goose Strate
PLUS
Why You
e
Need a Guid
+
MOTION
IC
DECOY MAG
Mojos
Max out your
5
3
3
3
1/2 pg
3
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'S
STUTTGARTS
GLORY DAY
[
DEATH
MARKED FORtargeted
Banded birds
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SPOTLIGHT
nd Drake
The men behi
NEW
RIO'S HOTLOA
D
BISMUTH
/MAY 2014
MARCH/APRIL
| VOLUME 29
| NUMBER 2
Typical Advertising Sizes and Mechanical Specifications:
Advertising File Sizes
AG.COM
WILDFOWLM
Trim Size: 7 33/44 w x 10 11/22 h
Pick
The No. 1
research
Do the
g
before selectin
that new pup
A Ruff Life
Vandemore’s
g Lab
hard-chargin
w
steals the sho
r
Idaho Honke
Madness
field
A hot potato
adas
fills with Big Can
ecial
Wildfowl's Sp
eds
Off-Brand Bre
ducks too
"Other" dogs
Dog Issue +
get
YS
TRAINING DA
ks
Dokken brea
training
down smart
Typical Advertising Sizes
and Mechanical Specifications: Trim
PICK A
PPY
HEALTHY PU
Size: 7¾ w x
10½ h
A SWOP-standard proof, pulled
from the supplied file, must be
submitted with each 4-color ad.
Non-Bleed - 1/2” inside trim. Nonbleed ads should have all elements
within this measurement.
Bleed - 1/8” outside the trim.
Elements that “bleed” off trimmed
page should extend at least 1/8”
beyond trim.
A SWOP-standard proof, pulled
from the supplied file, must be
Trim - The edge submitted
of the with
page
each 4-color ad.
Non-Bleed - 1/2” inside
trim. Non-bleed
should
Safety - 1/4” inside
of trimads
edge.
have not
all elements
within this
All image and text
intended
measurement.
to bleed should be within this
Bleed - 1/8” outside the trim.
measurement. Elements that “bleed” off
trimmed page should extend at
least 1/8” beyond trim.
Trim - The edge of the page
Safety - 1/4” inside of trim
edge. All image and text not
intended to bleed should be
within this measurement.
1. Two Page Spread
1. Two Page Spread
Non-Bleed: 14.5 x 9.5
Non-Bleed:
14.5
x 9.5
Bleed:
15.75
x 10.75
Bleed:15.5
15.75
x 10.75
Trim:
x 10.5
Safety:
15 xx10.5
10
Trim: 15.5
4. Two-Third Vertical
5. Two-Third Horizontal
Non-Bleed: 4.375 x 9.5
Non-Bleed:
x 6.75
Bleed:
5.25 x6.75
10.75
Bleed:
x 7.125
Trim:
5 x810.5
Safety:
4.5 xx 6.875
10
Trim: 7.75
8. One-Third Vertical
9. One-Third Square
Non-Bleed: 2.125 x 9.5
Non-Bleed:
x 4.75
Bleed:
2.875 x4.375
10.75
Bleed:
5.25
x 5.5
Trim:
2.625
x 10.5
Safety:
x 10
Trim:2.125
5 x 5.25
13. One-Sixth Vertical
16. One-Eighth Page
Non-Bleed: 2.125 x 4.75
21. Seven Inch Vertical
Non-Bleed: 2.125 x 7
14. One-Sixth Horizontal
17. One-Twelfth
Non-Bleed:
4.375 xPage
2.25
22. Six Inch Vertical
Non-Bleed: 2.125 x 6
x 10
2.Safety:
Two 15
Page
One-Half Horizontal
2. Two Page One-Half Horizontal
Non-Bleed: 14.5 x 4.75
Non-Bleed:
14.5
x 4.75
Bleed:
15.75
x 5.5
Bleed:15.5
15.75
x 5.5
Trim:
x 5.25
Safety:
15 xx5.25
4.75
Trim: 15.5
7.25 xHorizontal
6.375
5. Safety:
Two-Third
Non-Bleed: 6.75 x 6.75
6. One-Half Vertical
Bleed: 8 x 7.125
Non-Bleed:
Trim:
7.75 x 4.375
6.875x 7.25
Bleed:7.25
5.25 xx 86.375
Safety:
Safety: 4.5 xSquare
4.75
9. One-Third
Non-Bleed: 4.375 x 4.75
10. One-Third Horizontal
Bleed: 5.125 x 5.5
Non-Bleed:
Trim:
5 x 5.256.75 x 3.375
Bleed:
8 xx 4.125
Safety:
4.5
4.75
15. One-Eighth Horizontal
Non-Bleed:
4.375
x 1.5
18. One Inch
Banner
23. One Inch 2-Column
Non-Bleed: 4.375 x 1
Non-Bleed: 6.75
x1
16. One-Eighth
Page
Non-Bleed: 2.125 x 3.5
24. One Inch Vertical
Non-Bleed: 2.125 x 1
Trim: 5 x 7.75
6. One-Half Vertical
Safety: 4.5 x4.375
7.25 x 7.25
Non-Bleed:
Trim: 7.75 x 3.875
10. One-Third Horizontal
Safety: 7.25
x 3.625
Non-Bleed:
6.75
x 3.375
15 x 4.75
3.Safety:
Full Page
Non-Bleed: 6.75 x 9.5
3. Full Page
Bleed: 8 x 10.75
Non-Bleed:
x 9.5
Trim:
7.75 x6.75
10.5
Bleed: 87.25
x 10.75
Safety:
x 10
Trim: 7.75 x 10.5
Safety: 7.25 x 10
4. Two-Third Vertical
Non-Bleed: 4.375 x 9.5
Bleed: 5.25 x 10.75
Trim: 5 x 10.5
Bleed: 5.25 x 8
7. One-Half Horizontal
Trim: 5 x 7.75
Non-Bleed:
Safety:
4.5 x6.75
7.25x 4.75
Bleed: 8 x 5.5
7. One-Half Horizontal
Trim: 7.75 x 5.25
Non-Bleed: 6.75 x 4.75
Safety:8 7.25
Bleed:
x 5.5x 4.75
Trim: 7.75 x 5.25
8. One-Third Vertical
Safety: 7.25 x 4.75
Non-Bleed: 2.125 x 9.5
Bleed: 2.875 x 10.75
Trim: 2.625 x 10.5
Bleed: 8 x 4.125
11. One-Quarter Vertical
Trim: 7.75 x 3.875
Non-Bleed:
Safety:
7.25 x3.375
3.625x 4.75
One-Quarter Horizontal
11. 12.
One-Quarter
Vertical
Non-Bleed:
Non-Bleed:3.375
4.375xx 4.75
3.625
12. 13.
One-Quarter
Horizontal
One-Sixth Vertical
Non-Bleed: 4.375 x 3.625
Non-Bleed: 2.125 x 4.75
14. One-Sixth Horizontal
Non-Bleed: 4.375 x 2.25
Non-Bleed: 2.125 x 3.5
Non-Bleed: 2.125 x 2.25
19. Two Inch Banner
17. One-Twelfth
Non-Bleed: 6.75Page
x2
Non-Bleed: 2.125 x 2.25
20. Eight Inch Vertical
18. One Inch Banner
Non-Bleed:
2.125
Non-Bleed:
6.75
x 1x 8
21. Seven
Vertical
19. Two
Inch Inch
Banner
Non-Bleed:
6.75
x 2x 7
Non-Bleed:
2.125
20. Eight
22. SixInch
Inch Vertical
Vertical
Non-Bleed: 2.125 x 8
Non-Bleed: 2.125 x 6
23. One Inch 2-Column
Non-Bleed: 4.375 x 1
THE
GREAT BAIT
DEBATE
OLD SCHOOL:
TRY A STANDUP BLIND
SPOTLIGHT:
THE ZEN
OF ZINK
MINNESOTA'S
BLUEBILL
LEGACY
Terms and Conditions:
1. The publisher may reject any advertising
for any reason at any time, even if
previously acknowledged or accepted.
29 | NUMBER 3
JUNE/JULY 2014 | VOLUME
WILDFOWLMAG.COM
2. Cancellations or changes in advertising
(including changes in insertion orders)
will not be accepted by the publisher
after the issue closing date.
3. Cancellations must be in writing, and
none are considered accepted until
confirmed in writing by the publisher.
Mud
MIXOLOGY
TORS
2014’s BEST BOATS & MO
IVAL:
MEXICO’S REV
T, DUCKS
BRAN
ER
SOUTH OF THE BORD
GREY AREA:
L
GET MORE GADWAL
4. Cancellation of a space contract by the
advertiser or its agency will result in the
forfeiture of position protection and/
or the contract rate, if any. The rate
on past and subsequent insertions will
be adjusted to conform to the actual
space used at current rates.
5. The publisher shall not be liable for any delay or failure to print, publish
or circulate all or any portion of any issue in which an advertisement
accepted by the publisher is contained if such failure is due to acts of
God, strikes, work stoppages, accidents, or other circumstances beyond
the publisher’s control. The liability of publisher, if any, for any act, error,
or omission for which it may be held responsible at law or in equity shall
not exceed the cost of the advertising space affected by the error. In no
event shall publisher be liable for any indirect, consequential, punitive,
special, or incidental damages, including, but not limited to, lost income
or profits.
6. Advertiser and agency represent and warrant that they
are authorized to publish the entire contents and subject
matter of any advertisement in any issue or edition and
that publication will not violate any law or infringe upon
any right of any party or result in any claims against
publisher. In consideration of the publication of an
advertisement, the advertiser and the agency, jointly
and severally, will indemnify, defend and
hold harmless InterMedia Outdoors, Inc., its affiliates, officers, agents
and employees against any and all losses and expenses (including legal
fees) arising from or relating to (a) a breach or misrepresentation of the
foregoing representations and warranties, and/or (b) the publication or
contents of the advertisement including, without limitation, claims or
suits for defamation, libel, misappropriation, privacy or publicity rights,
copyright or trademark infringement, plagiarism, and from any and all
similar claims now known or hereafter devised or created.
7. No conditions, printed or otherwise, appearing on the contract, order, or
copy instructions that conflict with the publisher’s policies or the terms
and conditions stated herein will be binding on the publisher and to the
extent inconsistent with the terms herein, these terms and conditions shall
govern and supersede any such conditions.
8. The publisher has the continuing right to adjust its rate schedule and
will regard the failure of an order to correspond to the rate schedule
as a clerical error and will, without further communication, invoice the
advertiser based on rates in effect at that time.
9. The publisher will hold the advertiser and/or its advertising agency
jointly and severally liable for such monies as are due and payable to the
publisher. Please be advised that there is no “sequential liability” to the
publisher. Payment is due upon receipt of invoice. All payments must
be in United States currency. Advertiser and/or its advertising agency
are jointly and severally liable for all costs, fees and expenses (including
attorney or collection agency fees) incurred in connection with the
collection of all monies due.
10. The forwarding of an order is construed as an acceptance of all the
publisher’s rates and conditions in effect at that time.
11. This agreement shall be governed by and construed in accordance
with the laws of the State of Georgia without regard to conflict of laws
provisions. Any action or proceeding arising out of or relating to this
agreement or publisher’s publication of the advertising shall be brought
in the courts of record in the State of Georgia.
E
G IA N T G EA R IS S U
Digital Advertising Requirements
EQUIPMENT ISSUE 2014
WILDFOWLMAG.COM
2PA2G4E
BIGGEST EVER
UN-HUNTED
PUBLIC DUCKS
LEG IRONS:
Y
BANDED PHOTO ESSA
FAMOUS
FATHER-SON TEAMS
N
EQUIPMENT EDITIO
’s
OTA + California ADISE
+ THE DAK
DUCK PAR
OY STORY
For advertisements prepared in InDesign and
QuarkXPress, place the page layout document
and all images (InDesign: use Package — Quark:
use Collect for Output­) in one folder. Collect all
the fonts, both screen and printer, used in the
document and place them in a folder labeled
“fonts” inside the document folder. It’s critical that
you supply all fonts used, even such common ones
as Times and Helvetica. Different versions of fonts
with the same name from the same foundry may
have different metrics or kerning pairs, and these
differences can cause type to reflow. We will use
your fonts exclusively for your ad.
Fonts:
We can only accept OpenType or PostScript Type 1 fonts. If TrueType fonts
are used, they must be converted to outline in Illustrator or a similar program,
or embedded within a PDF. Type must not have styles (bold, italic, etc.)
applied in the page layout program. The actual (bold or italic) font must be
selected.
Document Setup:
For full-page ads, your document page size should match the magazine page
size. Please include trim marks with 1/8” offset. Bleeds should extend 1/8”
beyond trim. Two-page ads must be created as two individual pages, not one
double-size page. Maximum one ad per document.
DEC
Images:
Media:
Files can be sent via advertising materials portal*,CD, or by email (must not
exceed 5MB in size).*Upon completion of your upload to our advertising materials
portal, please contact your InterMedia advertising materials manager immediately to
let us know that your files are ready to download. Additionally, we will require a fax
copy of the ad for preliminary proofing purposes. If your ad is color, we will require an
acceptable color proof be shipped to us at the earliest date possible.
Advertising Materials Portal:
InterMedia Outdoors maintains an advertising materials portal to support
advertisers in the quick and easy electronic delivery of digital ad files. The
IMO Portal is a simple way to transmit large files over the internet. However,
content proofs are still required for electronically submitted ads (see Proof
Policy below for requirements). Please contact your InterMedia advertising
materials manager upon upload to the portal. Portal URL:
http://imo.sendmyad.com
Proofs:
A content proof should be submitted with every ad.
All proofs should be at 100%. Proofs of full-page ads
should include registration marks. For color ads a
properly calibrated, SWOP-certified proof with
color bar should be included for guidance
on press. A list of SWOP-certified systems is
available at: http://swop.org/certifcation.
html#cert. For ads submitted via email or
FTP, a low resolution PDF or JPEG file is
acceptable in lieu of a hardcopy proof. The
PDF of JPEG file should be clearly labeled
“Proof” to differentiate it from the high
resolution ad file.
Photographic:
Should be saved in TIFF or EPS format, not JPEG, and must not contain extra
channels. The color space should be CMYK or Grayscale. The maximum ink
coverage (C+Y+M+K) should be no more than 300%. The effective resolution
of images should be between 240 and 400 dpi. Images should not contain
embedded transfer functions or halftone screens. Do not use ICC profiles or
other color management.
Linework:
Should be saved as a bitmap TIFF. Should have an effective resolution of
1200 to 2400 dpi.
Vector (EPS logos, etc.):
Images must be embedded, not linked. Fonts must be converted to outline
(preferred) or embedded within the EPS.
Do not place EPS files inside of EPS files.
Colors:
No RGB or Pantone. Must be CMYK. Total ink coverage must not exceed
300%. (Exception: if you have paid for a fifth color in your ad it must be a
Pantone set to Spot.)
TOP 6
DREAM DUCK
DESTINATIONS
FOWL FEUD
WATER vs.
FIELD HUNTING
SASKATCHEWAN
HARD CORE
DIY TRIP
TOXIC DUCKS
OIL WASTE
DIE-OFF
Specifications for Business Reply Mail & Full-Page Advertising Inserts
Quantity:
Please call the Production Manager at
309-679-5085 for amount for specific
months.
R5
VOLUME 29 | NUMBE
SEPTEMBER 2014 |
WILDFOWLMAG.COM
RESIDENT
EXPERTS
Pros talk early
honker tactics
LOVE
OF TEAL
Our opening
day obsession
TIME TO
HUNT
GEESE
LLARD
+ MA
MUTANTS
ANER
+ CLE
KILL SHOTS
The wild world
of hybrid ducks
Patterning
Perfection
Minimum Dimensions:
3 7⁄8” deep; 5” from backbone (fold)
to face (outside edge); 3 1⁄2” flap on
high-folio side. These measurements
yield an overall (unfolded) size of 12
1⁄8” wide by 3 7⁄8” deep. Deliver
cards folded.
Maximum Dimensions:
11” deep; 8” from backbone
(fold) to face (outside edge); 4”
flap on high-folio side. These
measurements yield an overall
(unfolded) size of 8” wide by 11”
deep. Deliver cards folded.
Trim & Lap:
Absolute minimum lap is 3⁄8.” Lap
should be on low-folio side. Issues
will jog to the foot; therefore, 1⁄8”
will be trimmed off the foot of all
supplied inserts. No trim at gutter
(backbone). Final magazine size is
7 3/4” wide by 10 1⁄2” deep.
Live Matter:
Keep vital advertising material (type, logos, and important
parts of photos) 1⁄2” from final trim.
Perforation:
Perforation must be 60% paper, 40% hole. (If holes
are too large, the cards may tear apart during
binding). Make sure your printer is aware of this
specification.
Porosity Specs:
Inserts are fed by vacuum grippers. Insert stock should not be too porous for
proper feeding. Stock with excessive porosity will cause two or more inserts to be
picked up at one time (causing a premature depletion of supply); or it may fail to
pick up an insert at all. Our printer uses the Gurley Porosity Tester. It should take
at least 25 seconds to force 100ccs of air through the stock, using the Gurley
Tester. Your insert stock should be Gurley specified and be guaranteed to meet
the above minimum specifications.
Deadline:
Insertion order committing space must be at our office by closing date for a
specific issue to allow time for proper pagination, for postal requirements, and
for press information, etc. Inserts must be delivered by no later than the 20th of
the month.
Shipping & Packing:
Please advise your printer to follow the specs above. Ship to: Account Manager
- Wildfowl, Quad Graphics, West Allis Plant, 555 South 108th Street, West
Allis, WI 53214-1145. Blueline sample of insert must be provided to the
Production Manager for approval prior to printing.
Postal Requirements:
The U.S. Postal Service requires that any business reply mail be at least .007
inches thick (7-point stock). To get card rate, return portion of card should be
at least 3 1⁄2” by 5”, but not exceed 4 1⁄4” by 6”. All business reply mail must
comply with postal specifications.
Mailing / Miscellaneous:
Send all advertising materials to:
Production Manager,
Wildfowl Magazine
2 News Plaza, 2ND Floor
Peoria, IL 61614
309-679-5085
[email protected]
Audited by Audit Bureau of Circulation.
Wildfowl
Digital Advertising Opportunities
728 x 90
Leaderboard
300 x 250
Rectangle
The Wildfowl digital property adds a valuable dimension to the
brand by bringing visitors the most up-to-date news and information
on waterfowling, presented with the latest gear, tactics, destinations,
recipes and conservation topics, while showcasing all the best shots
in popular photo galleries and delivering marketing access to the
dedicated waterfowlers community, and more.
Wildfowl Online: Vital Statistics
Monthly Avg.
Average Unique Visitors
Average Pageviews
Average Time-on-Site
Traffic from Mobile Device/Tablet
34,165
252,276
5:00
48%
Wildfowl e-Newsletter
Subscribers
Bi-monthly Distribution
16,000
Source: Google Analytics, January - July 2014.
Target Ads to
Tips & Tactics
Content
Wildfowl
e-Newsletter
Wildfowl
Mobile
Wildfowl
Digital Advertising Rates
InterMedia Outdoors Digital Network
offers marketers the ability to develop
highly-targeted campaigns that are fully
integrated with any combination of multimedia assets – including IMO magazines,
television programming, mobile and events.
These advertising opportunities give your
products and services high-profile exposure
to 80+milion American Sportsmen – and
drive results!
Display Advertising Units: The IMO
network utilizes the Internet Advertising
Bureau’s (www.iab.net) standard display
units as well as several custom creative
options.
Streaming Video: Delivers your brand’s
video messaging (or TV spot) to a captive
audience via:
n :15 or :30 pre-roll
n Embedded in custom Superheader ad
E-Mail Newsletters: Sent directly to opt-in
subscribers, with advertisements appearing
within the most current information and
content on Sportsmen’s preferred passion
– whether it is hunting, fishing or shooting.
n Custom e-blasts (with exclusive content
about your brand) are also available.
Custom Creative: High-profile and engaging ad units that best position your brand
and surround the most relevant content
across IMO websites.
Targeting: Increase your hyper-focused
marketing efforts by targeting consumers
most likely to purchase - we deliver them
to your home page, specific product pages,
e-commerce site or retail location.
n Available with geographic, contextual or
section targeting - and many others, please
inquire.
Online Ad Specs: Complete and comprehensive technical advertising creative specifications are available by clicking here.
IMO Online Properties Complement and Support the Most Effective Multi-Media Marketing Programs
Online User Demograhics
Male: (%)
76.7
Unique Visitors per Month (MM)
Median Age:
43.0
Page Views per Month (MM)
22.5
Age 18-49: (%)
58.4
Average Time Spent (minutes)
8.02
Age 35-64: (%)
59.3
Average Page Views/Visit
5.74
Researched Product Online (%)
84.0
Average HHI:
$75,760
3.1
Fish (past 12 months)
74.0
Brought Product Online (%)
79.0
Hunt (past 12 months)
56.0
Shooting (past 12 months)
70.0
Sources: Google Analytics Jan-Jul 2014 monthly average; Digital User Survey, TouchPoint Research June 2014 (demographics, activities);
ComScore July 2013 (media age).
Advertising Rates & Positions
All online advertising is is sold on a cost-per-thousand (CPM) basis, unless otherwise noted.
Site Placement
Advertising Unit
Net CPM
Leaderboard
728 x 90
$10
Medium Rectangle
300 x 250
12
Sticky-Medium Rectangle
300 x 250
10
Half-Page
300 x 600
14
300 x 250; 728 x 90
20
Geographic, Section, Contextual
CPM plus $2
320 x 50 / 300 x 50
5
Advertising Unit
Net CPM
300 x 300
$20/30
1080 x 90 > 1080 x 415
35 with video/25
1400 x 800
25
600 x 400
25
Logo with Forums ROS
300 x 250; 728 x 90
13
Custom, with product integration
25
Roadblock
Targeting
Mobile
Custom Creative
Site Placement
Video Pre-Roll: 15 / 30 Seconds
Superheader (pushdown)
Site Skin
Interstitial (pre-)
Monthly Forums Sponsor
E-Commerce Widget
E-Mail Newsletters & Custom E-Blasts
Site Placement
E-Mail Newsletter
Custom E-Blast
Advertising Unit
Net CPM
728 x 90, 300 x 250
15
600 x 800
100
InterMedia Outdoors Digital Network also offers customized packages, beyond standard sizes and placements, that satisfy the specific
needs and objectives of our clients. For more information, please contact your local sales rep or email: [email protected].
Terms : ROS: Run-of-site (on a specific website). ROC: Run-of-category (hunt, fish, shoot).RON: Run-of-network (all IMO websites).
MAGAZINE
Publisher’s Statement
Field Served: A magazine for Duck and Goose Hunters.
6 months ended June 30, 2014
Subject to Audit
Published by InterMedia Outdoors, Inc.
Frequency: 7 times/year
1. TOTAL AVERAGE CIRCULATION
Paid
Subscriptions
Print
30,691
Digital
Total Circulation
923
31,614
Verified
Subscriptions
5,382
5,382
Total
Paid &
Verified
Subscriptions
Single
Copy
Sales
Total
Paid &
Verified
Circulation
36,073
5,230
41,303
923
52
975
36,996
5,282
42,278
Rate
Base
%
Above or
Below Rate
Base
None Claimed
2. PAID & VERIFIED CIRCULATION BY ISSUE
Subscriptions
Verified
Total
Single Copy
Sales
Total
Paid &
Verified
Circulation
Issue
Paid
Dec./Jan.
Apr./May
June/July
31,514
31,006
29,554
3,424
5,050
7,672
34,938
36,056
37,226
5,709
5,989
3,993
40,647
42,045
41,219
Dec./Jan.
Apr./May
June/July
484
1,007
1,278
-
484
1,007
1,278
62
60
34
546
1,067
1,312
Dec./Jan.
Apr./May
June/July
31,998
32,013
30,832
3,424
5,050
7,672
35,422
37,063
38,504
5,771
6,049
4,027
41,193
43,112
42,531
PRINT
DIGITAL
TOTAL
04-1357-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
Additional Information
PRICES
Average Suggested Retail Price - Subscriptions
Single Copy
$27.97
$4.99
Included in paid circulation are copies obtained through Individual Subscriptions and Single Copy Sales.
Included in verified circulation are copies distributed to Public Place and Individual Use.
Average nonanalyzed nonpaid circulation for the 6 month period: 1,494 copies per issue.
Post expiration copies: Average number of copies served on subscriptions not more than three months after expiration was 3,808 or 12.0%
of average paid subscription circulation.
The Digital Edition is an exact replica of the print product in format and advertising content. The Digital Edition is available at www.amazon.com,
www.itunes.com, and www.barnesandnoble.com.
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for
Audited Media’s Bylaws and Rules.
Parent Company: InterMedia Outdoors, Inc.
WILDFOWL, published by InterMedia Outdoors, Inc. • 512 Seventh Avenue, 11th Floor • New York, NY 10018
PETER WATT
TOM WEAVER
Date Signed: July 30, 2014
VP, Consumer Marketing
Publisher/Ad Director
P: 212.852.6682 • F: 212.302.4472 • URL: www.wildfowlmag.com
Established: 1985
AAM Member since: 1986
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