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NOVEMBER 2014
2014
R
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UME
| VOL
NUMBER
29 |
7
| VOLUME 29 | NUMBER
WILDFOWLMAG.COM
6
LETH
AL W
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D BA
LL
WILDFOWLMAG.COM
DECEMBER 2014/JANUA
RY 2015 | VOLUME
30 | NUMBER 1
NEW
AMAZ JERSEY'S
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GE AR U P
Pipestone P
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Passages
Compiled
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Ballistics
The Hocke
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ad
BY JOE GE
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erlion
tiest minds, e the cleanest bodies,
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d.
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ting
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e
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ges firing at
n rec
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le blin
dozen wo
ment of the
can tell you
to believe all
many as a d for 3-in
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g as a
for the bet
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lowest mo
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After som leader w
For instanc
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and
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per
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BAND #:
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at over 40
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ldnffield
Merkel acq
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OD
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erience1777-310I 13
love
en you set
in the 28,g we
and
h
pra irie sur ora nge made
lded togeth
yards. Wh rching pintail
trip to the y was a pup,
ss, and getting . WatchIf
SPECIES
ge load d.
throw
for
big flocks
was cross-e and am fairly HUN
When we SHOP
up dec
h 26-a or 28the early sea llards
onset of cold hor mones, and s in
percent Flig Ran
certainly debsh" and "bang" are
be waiting throughout my life d,
and beaver nd worldw
ever spent had
ind
property on uired a 16-acre piec s.
too
holdinthe
: Common
rea l. A bla
en our gui
Element erclou
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geo
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k the
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oys
TER: ual
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ma
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mo:st
, wil
Dale
s
for bird from
fishing linelose a dog, and in his first experience lake resulted
k hun
inch bar
for
htsttim
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ck
Knapp,
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ting100
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if there’s eno ke sure to ask he
wh08Eide
rep
BAN
som Spriing
rkeAA
the
08/19/20
in the seasonson,"gun
flocks of hun weather created supthe
its slightly irre
notorious are North Am
with at 40 yar
walnut stee
at seem
after noticinPipestone Lake years e of
she
love
fish
Dand
But words me on the other side l
l said
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#: 1106-206
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r burning my !
him. The
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. "Later
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ngs,ICO
ed like an eter olinSPE
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rselere
ht hav
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car
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er wil 34 er grosaeth
tru
f d just two Lab's mouth,
er
gry birds.
te hap
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e hadeaoflow a Ma
N: 6 m S
ke iron
a puppy,g12-w
I noticed
at underc
CIES: Red l nev
anxious to
form
mouth onREC
of birds to ugh room for hun
toofreg
stan
pilywit
you. Th
The blind com, we get moing
catch the wingulIardid
to provide are not always eno .
passes in the riers. Beca
“I rin
nity,sinc
emma
former reso g it wh ile fish ing. ago
mo
Clodre
ed to snag
,rea
w tired of. ly
have,e shohot
ashwe
re buddies gre assove
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cofftha
Milbain
a minute
cam
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e ted
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think
eek-old
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ridge,
scalOVE
ee,t in
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ng feed.
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my
o
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iage
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rt
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r bly
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fortably acco mallards. en
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n.
DED
lizepell
iced Em
ut hav
throfcon
: 08/15/20 h so ma
pat
and
2/20
w,
the
wo
or
Th
hun
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and
to
oug
er
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ani
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LOC
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ter
e
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e
ing
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ATIO
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dogs, and
had
the tiniest
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play N: 1 ENE of ter was glim
IT RIG
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. The wheel
ulder
greenhead
ized by Fed 4
l
fectly ificance ofCloud, and I flash banag lot
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last
ATIO
that weihrdour previosus
ks.
tag
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atherby.cand the
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some to bai crowd them and
Th
meringREC
in
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like No. 2s in the back ing m hug
eral's lethal been
dies ascend r-legged hunting for
In the morniHT
advantage
Normally
tionss flow
moved gee
N Wals
blindsuc
ans, MA
at thoughlittl
towit
tives had no had passed away. es
andfor
ak lly by
e Orle
e spread and
flock.
say
theaw
cessfu
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stre
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OVE
grooves for s had anofretire
bud
ighs t tra in s closed the distance,
er.
in se and
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om
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l out.
hRED
is the
bird
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guidescoa
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oss 4s for
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e
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of f lappin
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her
vedy.
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and blinds. ng we deployed dec
better dist the
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the
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put
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artks,”
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whereve
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15 um
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erousch
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that’s abo
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said.sider Em
I in heaven
you
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my
ughlsonplay
The
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m NNW
TER:tt
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ty,
are e pow
no ternscom
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Keven IJohn
ted d,"
of times it ima
he wan
e of Chroier
seemsAccordingn,tobut
acrbut
d thin
and
a nigut
?" I wolay
BIG FLIG
overr the
muson,
of ducks, ma ry group had hundreoys
circle, allo the
butbet
theno
knock-todow
wit BAN
the two frie so Merkel bought it g
deafening n on us. The sound gs
wire, then precise lengths of by
mo,for
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er org?tim
st hav
forter
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htchow
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Thaest he
ared
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Holmeen,
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som
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dog. to rest it’s eas
HTS
l
30-inch plaine
#: s,
wif
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too Lat
kossboa
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exactly
wing the
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n h SPE
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was
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and
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ters
ut n mo
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whateI stra
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as a vetera me to
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When fac
reas
knersw e and I. wa
to set the spreking a unique challen ds
margin for my
the
mately
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with a pun
bec
for gthe
ited
to ugh
on I didn't
otert or
, high pressu
imm
round pelletsl
Reg ulatio went to work.
havnge
ryin
do. No
hunaus
eads in tha dead and HUN
fronsho
fiel
anx
16
thin
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e
n
tter
e
ine
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larg
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ting
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t
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im
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nt
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ed
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n
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mi
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ad
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ch
er
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sly
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k
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itat
rBAN
r
so
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t
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ts
t
so
press, wh ich
h lar ge f loc
re,
ael Ciez
s or But z.
at shorter dist I loved it. that mig
of sympto
sd
great ducBAN
e aldo
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birds finishe
in my che
are some eat of him han DED: 08/01/20
it mo
birds the dec
in the sky.
t gass.trointe
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hav
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pulse raced.
circks
but
Ducks kno
Since Blac of cur
re tha
e bee
D
, Oxfo
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umof
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And that’sillnion
That typeht patatern
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1138
loads
st as my
sion grenad
d clos
t’s
ferential
leaves a
n fou(W
ances.
08
n most,
rd, WI
dlinN:
47-year-old
rsh
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nd etosaw
the
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this
becausbut
SPECIES
y rem
e inside the
a sto p on oys should be that
del r the
be infe
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to properly k Clo
so popular, acts
Scott Butz
BY SKIP KN my
did not allo get creative as game
of ud
Abobet
SSW ofwly
e
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rdia. If the distan
but do not
thelthy
As the fron
perisson
dog: sCan
mohst ammo line around the pellet
energe
ut ter,
RECtruc
bad newgia
ada Goose . Whether one
the
into tow
the tim
La Cen
one end and set wit
knock
OVERED
dies
incom ing
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re he waBac
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t sums up
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you're in
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rno
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ent
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: 07/12/20
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S SHOTS
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© Dean Pears
The U.S. Co
rn
are a dang
erous mix.
By
On Ch
the lege esapeake Bay,
nds still
live.
Meet the Readers
WHAT THEY HUNT
HOW MUCH THEY SPEND AND ON WHAT
• Virtually all hunt ducks, and seven in eight hunt
geese.
WHERE THEY HUNT
• Typical WILDFOWL hunters spend $750 a year on
waterfowling gear and equipment. Collectively,
WILDFOWL’s readers spend just over $25 million
on gear and equipment annually.
• Seven in ten use either premium steel shot or steel
shot loads, and the average budget is $275 per
hunter, and cumulatively $8.7 million.
• O
n average, WILDFOWL readers travel nearly 100
miles for a hunt. While half typically travel less than
50 miles to hunt, three in ten (30.2%) travel over 100
miles for a typical waterfowl hunting trip.
• Nearly all readers own hunting gear and clothes,
seven in eight own blinds or blind materials,
three-fourths own Wildlife collectibles, and half
own a gun safe.
• Nearly two-thirds will buy chest waders within
three years. Half typically purchase waders every
three years, and one in seven buy waders every
other year.
• J ust over half travel out of state to hunt waterfowl.
• Seven in eight hunters buy from sporting goods
stores, two-thirds from online stores, and threefifths from mail or phone catalogue operations.
Two in five buy from Big Box retailer
Dekes
• On average, WILDFOWL readers take 8.4 hunting
trips each year and 3.6 overnight trips each year.
Three in five take 4 or more trips, and three in ten
take four or more overnight trips each year. Only one
in eight doesn’t travel at all to hunt, while three in
ten don’t take overnight trips.
• While waterfowl are hunted throughout the US, there
are many more WILDFOWL readers in the Upper
Mid-West than in other regions of the country. Three
in ten waterfowlers travel to other countries, primarily
Canada, to hunt.
• A typical reader spends nearly $1500 on overnight
hunting trips in a typical year.
• Collectively, WILDFOWL’s readers spend nearly $50
million a year ($46.4 million) on overnight hunting
trips.
Clothing
• Nearly all own duck decoys (averaging 5.5 dozen
each); nine in ten own 3+ dozen.
• Half plan to buy hunting products in the coming
year. Among these, a majority will buy clothes
(45%), boots (27%) or waders (28%), half will buy
blinds or blind materials (49%), and a third will buy
gear, art & collectibles, or a gun safe.
• Five in six own goose decoys (averaging 3.7 dozen
each), and just over half own 3+ dozen.
• Nearly all WILDFOWL hunters feel that quality is
more important than price when it comes to new
hunting apparel.
Dogs
Shotguns & Loads
• Virtually all own shotguns, with an average reader
owning 6.2 shotguns. Half own fewer than five,
and half own 5+ shotguns.
• Nearly all own 12 gauge shotguns, a majority own
20 gauge shotguns, two in five own 10 gauge
shotguns, and one in six own 16 gauge shotguns.
Three in ten readers plan to purchase a new
shotgun in the coming year. Among these buyers,
seven in eight will buy a new 12 gauge, one in
four will buy a new 20 gauge, and one in ten will
buy a new 10 or 410 gauge.
Boats
• Nearly three-fourths own a boat, and one in seven
will buy a boat in the next year.
• Three-in four readers own dogs, and two-thirds
own waterfowling dogs, the vast majority of which
are Labs, followed by Chessies and Goldens. On
average, dog owners have 1.5 dogs each.
• On average, WILDFOWL’s 24,500 dog owners
spend $63 / month on dog food, for a cumulative
total of $1.5 million each month or/ $18 million
each year.
• Nearly all buy flea and tick preventatives, and one
in three buy dewormers in a typical year. One in
five buy dog pain meds or food supplements.
Need more info? Just ask us!
240 PAGE GIA
NT GEAR ISS
UE
The Equipment Issue
TH
ANNIVE
A GROUNDBREAKING WILDFOWL MAGAZINE TRADITION CONTINUES with our 2016 August Equipment
Issue. The absolute benchmark of waterfowling publications,
it helps readers become better hunters with a thrilling array
of new equipment with special features and sections that
include ¥ Duck boats of all kinds, everything from one-man
layouts to big water rigs ¥ Mud motors galore ¥ What’s
new in the world of shotguns & ammo ¥ Blinds, blinds
and more blinds ¥ The latest in decoys and decoy technology ¥ A huge duck and goose call section ¥ A clothing section built from the water up starting with the right
waders & boots for your style of hunting to the latest
garments & camo patterns that deliver it all in the world
of waterproof cold weather gear ¥ Dog supplies; the
stuff you need to train the new pup or keep that old
retriever going strong ¥ and ATV’s.
RSARY
1985–2
015
WILDFOWLM
AG.COM
EQUIPMENT ISSUE
DUCK GUNS
OF A LIFETIM
E
| NUMBER 4
SNOW
HUNTING'S MAGOOSE
DMAN
WHO INVEN
TED THE
GOOSE CALL?
HONORING
DECEASED
RETRIEVERS
[12
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Greatest
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2015 | VOLU
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EQUIPMENT INSIDE
2016 Wildfowl Editorial Line-Up
APRIL–MAY
FOCUS: The Big Dog Issue, Late Snow Goose Hunts
KEY FEATURES: - Cutting Edge Electronic Training
- Collars: WHY you need one & how to choose the best
- New modern uses of e-collars
- Killer off-season hunts for your dog
- Chesapeake VS Labs: which is he superior retriever?
-PLUS: how do build a duck pond
DESTINATIONS: ULTIMATE Late season snow goose hunts
EQUIPMENT: Dog Accessories, Hunting Accessories, Nutrition,
e-collars, Kennels, Training dummies
AD CLOSE: DECEMBER 30, 2015
ON SALE: MARCH 3, 2016
JUNE–JULY
FOCUS: Boats and Motors, & Big Horizons
KEY FEATURES: Best of the Best: D
uck Boats Mud Motors Showdown
DESTINATIONS: - America’s Top Domestic Duck Hunts
ULTIMATE CANADA: Saskatchewan, Alberta,
-Reelfoot: the Lake of Legends
EQUIPMENT: Boats, Mud Motors, hunting canoes/kayaks, travel gear and gun cases, boating
accessories and blinds, layout boats
AD CLOSE: MARCH 10, 2016
ON SALE: MAY 12, 2016
AUGUST
FOCUS: The Giant Annual Gear Issue
KEY FEATURES: - Go-to Gear: The Best of 2016
- The ULTIMATE Decoy Review
- Legendary goose and duck callers and their calls
DESTINATIONS: How to Experience the Best Hunts on Earth
OH CANADA! All Across The Provinces
- Mexico and South America’s Ultimate Excursions
- Top ten affordable dream hunts
- Underrated Destinations for the Duck Man
HUMOR: Best and worst products ever
EQUIPMENT: Clothing and Camo, Blinds, Field and Water Decoys,
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AD CLOSE: MAY 4, 2016
ON SALE: JULY 7, 2016
SEPTEMBER
FOCUS: Early Canada Goose Hunting, Special Teal Seasons
KEY FEATURES:- EARLY GOOSE EXPERTISE from the pros
- Real deal Teal: Why we love Glorious, gorgeous, teal.
DESTINATIONS: LEGENDARY DUCK HAUNTS OF NORTH AMERICA
EQUIPMENT: Clothing and Camo, Blinds, decoys, layouts
AD CLOSE: JUNE 9, 2016
ON SALE: AUGUST 11, 2016
OCTOBER
FOCUS: Season Forecast, shotguns, ammunition and gear
KEY FEATURES:- Millions of Ducks: The Big Flyway forecast
- Action Cams part ll: Max Out Your Digital Fun
- Up Your Take: Decoy tactics make the difference
DESTINATIONS: North Dakota’s Regal Opportunities Duck Ground Zero: Top Places for Puddlers
EQUIPMENT: Ammo and Chokes, Shotguns, calls, Blinds, Decoys:
Field and Water Decoys, Boats, Mud Motors
AD CLOSE: JULY 13, 2016
ON SALE: SEPTEMBER 15, 2016
NOVEMBER
FOCUS: Field Hunting & Decoy Strategies
KEY FEATURES: - Deep South Mallard Strategies
- Kill more Late-Season geese
- Ice over canvasbacks!
- Pothole mallard attack plan
DESTINATIONS: Sea duck dream hunts
EQUIPMENT: Shotguns, Chokes, Ammunition, Accessories,
Dog Accessories, Dog Conditioning and nutrition.
AD CLOSE: AUGUST 14, 2016
ON SALE: OCTOBER 20, 2016
DECEMBER–JANUARY
FOCUS: Snow Goose Hunts/Late Season Geese Ducks
KEY FEATURES: Snow Goose Strategies & Gear Advances: the Hottest Sector in Fowling
DESTINATIONS: State of the Snows: Tactics that fool the white devils
Chasing the storm: follow the snow migration
Big water bonanza: Bluebill bonanza and more
Honkers: Now is the time for late season suburban geese
EQUIPMENT: Snow goose specific calls and blinds, camo, heavy winter clothing, boots, snow
goose decoys, goose calls, ice eaters and best high-volume shooting firearms.
AD CLOSE: SEPTEMBER 21, 2016
ON SALE: NOVEMBER 24, 2016
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CloCsi
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$950 $855 $807
4 ⁄8" x 4 ⁄4"
$950 $855 $807
$1,816 $1,712 $1,645
65⁄8" x 43⁄4"
$1,458 $1,314 $1,159
4 ⁄8" x 7 ⁄4"
$1,458
$1,314 $1,159
Full pg
$2,720 $2,529 $2,456
65⁄8" x 95⁄8"
$2,523 $2,256 $2,146
5
3
3
3
1/2 pg
OCTOBER 2014
| VOLUME 29
| NUMBER 6
1x3x 7x
.COM
WILDFOWLMAG
3
RETURN OF
L
THE PINTAI
ler recalls
A veteran fow rig came
sp
the year the
rnia
back to Califo
S
WONDROU S
CK
WOOD DU
ast
Coast-to-co
tics
squealer tac
EVER?
BEST YEAR
Sky-High Duck
RS
TO
E INNOVA
etal and
+ TH
of Environ-M
m
The wild rise
Hevi-Shot tea
m the
the latest fro
toric
14 will be his
Numbers: 20
1
Wildfowl
Digital Advertising Opportunities
728 x 90
Leaderboard
300 x 250
Rectangle
The Wildfowl digital property adds a valuable dimension to the
brand by bringing visitors the most up-to-date news and information
on waterfowling, presented with the latest gear, tactics, destinations,
recipes and conservation topics, while showcasing all the best shots
in popular photo galleries and delivering marketing access to the
dedicated waterfowlers community, and more.
Wildfowl Online: Vital Statistics
Monthly Avg.
Average Unique Visitors
Average Pageviews
Traffic from Mobile Device
Traffic from Tablet
46,000
436,000
42%
12%
Wildfowl e-Newsletter
Subscribers
Bi-monthly Distribution
16,000
Source: Google Analytics, September 1, 2014 - August 31, 2015.
Target Ads to
Tips & Tactics
Content
Wildfowl
e-Newsletter
Wildfowl
Mobile
Wildfowl
Digital Advertising Rates
Outdoor Sportsman Group Digital
Network offers marketers the ability to
develop highly-targeted campaigns that
are fully integrated with any combination
of multimedia assets – including OSG
magazines, television programming, mobile
and events.
These advertising opportunities give
your products and services high-profile
exposure to 80+milion American Sportsmen – and drive results!
Display Advertising Units: The OSG network utilizes the Internet Advertising
Bureau’s (www.iab.net) standard display
units as well as several custom creative
options.
Streaming Video: Delivers your brand’s
video messaging (or TV spot) to a captive
audience via:
n :15 or :30 pre-roll
n Embedded in custom Superheader ad
E-Mail Newsletters: Sent directly to opt-in
subscribers, with advertisements appearing
within the most current information and
content on Sportsmen’s preferred passion
– whether it is hunting, fishing or shooting.
n Custom e-blasts (with exclusive content
about your brand) are also available.
Custom Creative: High-profile and engaging ad units that best position your brand
and surround the most relevant content
across OSG websites.
Targeting: Increase your hyper-focused
marketing efforts by targeting consumers
most likely to purchase - we deliver potential buyers to your home page, specific
product pages, e-commerce site or retail
location.
n Available with geographic, contextual or
section targeting.
n Sponsorships available for specific
sections of content and specific stories –
please inquire.
Online Ad Specs: Comprehensive technical advertising creative specifications are
available by clicking here.
OSG Online Properties Complement and Support the Most Effective Multi-Media Marketing Programs
Online User Demographics
Male: (%)
76.7 Unique Visitors per Month (MM)6.6
Median Age:
43.0
Page Views per Month (MM)35.1
Age 18-49: (%)
45.4 Average Time Spent (minutes)
Age 35-64: (%)
55.0
Average Page Views/Visit
Average HHI:
$77,000
Fish (Index) Hunt (Index)
10.2
5.3
Researched Product Online (%)
85.1
254
Brought Product Online (%)
85.0
425
Camp (Index)
157
Sources: Google Analytics Sept-Aug 2015 monthly average; Digital User Survey, TouchPoint Research June 2014 (demographics, activities);
ComScore July 2014 (median age).
Advertising Rates & Positions All online advertising is is sold on a cost-per-thousand (CPM) basis, unless otherwise noted.
Site Placement
Advertising Unit
Net CPM
Leaderboard
728 x 90 $10
Medium Rectangle
300 x 250
12
Sticky-Medium Rectangle
300 x 250
10
Half-Page
300 x 600
14
Roadblock
Targeting
300 x 250; 728 x 90
20
Geographic, Section, Contextual
CPM plus $2
Mobile
320 x 50 / 300 x 50
5
Advertising Unit
Net CPM
Custom Creative
Site Placement
Video Pre-Roll: 15 / 30 Seconds
640 x 480 Superheader
1020 x 90 > 1020 x 415 35 with video/25
Site Skin
1400 x 800
25
600 x 400
25
Custom, with product integration
25
Interstitial (pre-)
E-Commerce Widget
$20/30
E-Mail Newsletters & Custom E-Blasts
Site Placement
E-Mail Newsletter (by brand)
Custom E-Blast
Advertising Unit
Net CPM
728 x 90, 300 x 250
Flat fee; see p. 5
600 x 800
50
Outdoors Sportsman Group Digital Network also offers customized packages, beyond standard sizes and placements, that satisfy the specific needs and objectives of our clients. For more information, please contact your local sales rep or email: [email protected].
Terms : ROS: Run-of-site (on a specific website). ROC: Run-of-category (hunt, fish, shoot).RON: Run-of-network (all OSG websites).
RE
KANSAS: MO
RDS
THAN MALLA
APON
LETHAL WE
SPEED BALL
'S
NEW JERSEY
ACY
AMAZING LEG
ITAT
THE CRP HAB
TIME BOMB
Typical Advertising Sizes and Mechanical Specifications:
Advertising File Sizes
Trim Size: 7 33/44 w x 10 11/22 h
APRIL/MAY 2015
AG.COM
| VOLUME 30
| NUMBER 2
ES
YES, WOODI
DO DECOY
WILDFOWLM
Get them in the
hole
DOKKEN ON
LS
HUNT TRIA
k dog
How your duc
will improve
BLIZZARD
OF SNOWS
te
Missouri's whi
s
goose tornado
The Great
RETRIEVIsEsuRe
Typical Advertising Sizes
and Mechanical Specifications: Trim
P GUN DOGS
CINATION:
E DISEASE VAC
+ LYM
YES OR NO?
TO
Veteran hunters
on their best
Labs
Size: 7¾ w x
10½ h
A SWOP-standard proof, pulled
from the supplied file, must be
submitted with each 4-color ad.
Non-Bleed - 1/2” inside trim. Nonbleed ads should have all elements
within this measurement.
Bleed - 1/8” outside the trim.
Elements that “bleed” off trimmed
page should extend at least 1/8”
beyond trim.
A SWOP-standard proof, pulled
from the supplied file, must be
Trim - The edge submitted
of the with
page
each 4-color ad.
Non-Bleed - 1/2” inside
trim. Non-bleed
should
Safety - 1/4” inside
of trimads
edge.
have not
all elements
within this
All image and text
intended
measurement.
to bleed should be within this
Bleed - 1/8” outside the trim.
measurement. Elements that “bleed” off
trimmed page should extend at
least 1/8” beyond trim.
Trim - The edge of the page
Safety - 1/4” inside of trim
edge. All image and text not
intended to bleed should be
within this measurement.
1. Two Page Spread
1. Two Page Spread
Non-Bleed: 14.5 x 9.5
Non-Bleed:
14.5
x 9.5
Bleed:
15.75
x 10.75
Bleed:15.5
15.75
x 10.75
Trim:
x 10.5
Safety:
15 xx10.5
10
Trim: 15.5
4. Two-Third Vertical
5. Two-Third Horizontal
Non-Bleed: 4.375 x 9.5
Non-Bleed:
x 6.75
Bleed:
5.25 x6.75
10.75
Bleed:
x 7.125
Trim:
5 x810.5
Safety:
4.5 xx 6.875
10
Trim: 7.75
8. One-Third Vertical
9. One-Third Square
Non-Bleed: 2.125 x 9.5
Non-Bleed:
x 4.75
Bleed:
2.875 x4.375
10.75
Bleed:
5.25
x 5.5
Trim:
2.625
x 10.5
Safety:
x 10
Trim:2.125
5 x 5.25
13. One-Sixth Vertical
16. One-Eighth Page
Non-Bleed: 2.125 x 4.75
21. Seven Inch Vertical
Non-Bleed: 2.125 x 7
14. One-Sixth Horizontal
17. One-Twelfth
Non-Bleed:
4.375 xPage
2.25
22. Six Inch Vertical
Non-Bleed: 2.125 x 6
x 10
2.Safety:
Two 15
Page
One-Half Horizontal
2. Two Page One-Half Horizontal
Non-Bleed: 14.5 x 4.75
Non-Bleed:
14.5
x 4.75
Bleed:
15.75
x 5.5
Bleed:15.5
15.75
x 5.5
Trim:
x 5.25
Safety:
15 xx5.25
4.75
Trim: 15.5
7.25 xHorizontal
6.375
5. Safety:
Two-Third
Non-Bleed: 6.75 x 6.75
6. One-Half Vertical
Bleed: 8 x 7.125
Non-Bleed:
Trim:
7.75 x 4.375
6.875x 7.25
Bleed:7.25
5.25 xx 86.375
Safety:
Safety: 4.5 xSquare
4.75
9. One-Third
Non-Bleed: 4.375 x 4.75
10. One-Third Horizontal
Bleed: 5.125 x 5.5
Non-Bleed:
Trim:
5 x 5.256.75 x 3.375
Bleed:
8 xx 4.125
Safety:
4.5
4.75
15. One-Eighth Horizontal
Non-Bleed:
4.375
x 1.5
18. One Inch
Banner
23. One Inch 2-Column
Non-Bleed: 4.375 x 1
Non-Bleed: 6.75
x1
16. One-Eighth
Page
Non-Bleed: 2.125 x 3.5
24. One Inch Vertical
Non-Bleed: 2.125 x 1
Trim: 5 x 7.75
6. One-Half Vertical
Safety: 4.5 x4.375
7.25 x 7.25
Non-Bleed:
Trim: 7.75 x 3.875
10. One-Third Horizontal
Safety: 7.25
x 3.625
Non-Bleed:
6.75
x 3.375
15 x 4.75
3.Safety:
Full Page
Non-Bleed: 6.75 x 9.5
3. Full Page
Bleed: 8 x 10.75
Non-Bleed:
x 9.5
Trim:
7.75 x6.75
10.5
Bleed: 87.25
x 10.75
Safety:
x 10
Trim: 7.75 x 10.5
Safety: 7.25 x 10
4. Two-Third Vertical
Non-Bleed: 4.375 x 9.5
Bleed: 5.25 x 10.75
Trim: 5 x 10.5
Bleed: 5.25 x 8
7. One-Half Horizontal
Trim: 5 x 7.75
Non-Bleed:
Safety:
4.5 x6.75
7.25x 4.75
Bleed: 8 x 5.5
7. One-Half Horizontal
Trim: 7.75 x 5.25
Non-Bleed: 6.75 x 4.75
Safety:8 7.25
Bleed:
x 5.5x 4.75
Trim: 7.75 x 5.25
8. One-Third Vertical
Safety: 7.25 x 4.75
Non-Bleed: 2.125 x 9.5
Bleed: 2.875 x 10.75
Trim: 2.625 x 10.5
Bleed: 8 x 4.125
11. One-Quarter Vertical
Trim: 7.75 x 3.875
Non-Bleed:
Safety:
7.25 x3.375
3.625x 4.75
One-Quarter Horizontal
11. 12.
One-Quarter
Vertical
Non-Bleed:
Non-Bleed:3.375
4.375xx 4.75
3.625
12. 13.
One-Quarter
Horizontal
One-Sixth Vertical
Non-Bleed: 4.375 x 3.625
Non-Bleed: 2.125 x 4.75
14. One-Sixth Horizontal
Non-Bleed: 4.375 x 2.25
Non-Bleed: 2.125 x 3.5
Non-Bleed: 2.125 x 2.25
19. Two Inch Banner
17. One-Twelfth
Non-Bleed: 6.75Page
x2
Non-Bleed: 2.125 x 2.25
20. Eight Inch Vertical
18. One Inch Banner
Non-Bleed:
2.125
Non-Bleed:
6.75
x 1x 8
21. Seven
Vertical
19. Two
Inch Inch
Banner
Non-Bleed:
6.75
x 2x 7
Non-Bleed:
2.125
20. Eight
22. SixInch
Inch Vertical
Vertical
Non-Bleed: 2.125 x 8
Non-Bleed: 2.125 x 6
23. One Inch 2-Column
Non-Bleed: 4.375 x 1
THE WHITE
E
GOOSE NIGHTMAR
BACKYARD
MALLARDS FOR DAD
MEET THE
MARKET HUNTERS
HOW TO
HUNT CANADA
30 | NUMBER 3
JUNE/JULY 2015 | VOLUME
WILDFOWLMAG.COM
Terms and Conditions:
1. The publisher may reject any advertising
for any reason at any time, even if
previously acknowledged or accepted.
2. Cancellations or changes in advertising
(including changes in insertion orders)
will not be accepted by the publisher
after the issue closing date.
Backwater
ATTACK
MOTORS
BEST NEW BOATS &
YOU WANT TO
HUNT WHAT?!
CHASING GREATER
BLUE GEESE
i
A father-son coot safar
Rare eastern trophies
T THE KILLER
+ FIGH
TLIGHT:
er
+ SPO
Curing Canine Canc
k
Avery’s Big Comebac
3. Cancellations must be in writing, and
none are considered accepted until
confirmed in writing by the publisher.
4. Cancellation of a space contract by the
advertiser or its agency will result in the
forfeiture of position protection and/
or the contract rate, if any. The rate
on past and subsequent insertions will
be adjusted to conform to the actual
space used at current rates.
5. The publisher shall not be liable for any delay or failure to print, publish
or circulate all or any portion of any issue in which an advertisement
accepted by the publisher is contained if such failure is due to acts of
God, strikes, work stoppages, accidents, or other circumstances beyond
the publisher’s control. The liability of publisher, if any, for any act, error,
or omission for which it may be held responsible at law or in equity shall
not exceed the cost of the advertising space affected by the error. In no
event shall publisher be liable for any indirect, consequential, punitive,
special, or incidental damages, including, but not limited to, lost income
or profits.
6. Advertiser and agency represent and warrant that they
are authorized to publish the entire contents and subject
matter of any advertisement in any issue or edition and
that publication will not violate any law or infringe upon
any right of any party or result in any claims against
publisher. In consideration of the publication of an
advertisement, the advertiser and the agency, jointly
and severally, will indemnify, defend and
hold harmless InterMedia Outdoors, Inc., its affiliates, officers, agents
and employees against any and all losses and expenses (including legal
fees) arising from or relating to (a) a breach or misrepresentation of the
foregoing representations and warranties, and/or (b) the publication or
contents of the advertisement including, without limitation, claims or
suits for defamation, libel, misappropriation, privacy or publicity rights,
copyright or trademark infringement, plagiarism, and from any and all
similar claims now known or hereafter devised or created.
7. No conditions, printed or otherwise, appearing on the contract, order, or
copy instructions that conflict with the publisher’s policies or the terms
and conditions stated herein will be binding on the publisher and to the
extent inconsistent with the terms herein, these terms and conditions shall
govern and supersede any such conditions.
8. The publisher has the continuing right to adjust its rate schedule and
will regard the failure of an order to correspond to the rate schedule
as a clerical error and will, without further communication, invoice the
advertiser based on rates in effect at that time.
9. The publisher will hold the advertiser and/or its advertising agency
jointly and severally liable for such monies as are due and payable to the
publisher. Please be advised that there is no “sequential liability” to the
publisher. Payment is due upon receipt of invoice. All payments must
be in United States currency. Advertiser and/or its advertising agency
are jointly and severally liable for all costs, fees and expenses (including
attorney or collection agency fees) incurred in connection with the
collection of all monies due.
10. The forwarding of an order is construed as an acceptance of all the
publisher’s rates and conditions in effect at that time.
11. This agreement shall be governed by and construed in accordance
with the laws of the State of Georgia without regard to conflict of laws
provisions. Any action or proceeding arising out of or relating to this
agreement or publisher’s publication of the advertising shall be brought
in the courts of record in the State of Georgia.
AR ISSUE
240 PAGE GIANT GE
TH
Digital Advertising Requirements
ANNIVERSARY
1985–2015
EQUIPMENT ISSUE 2015
4
| VOLUME 30 | NUMBER
WILDFOWLMAG.COM
SNOW GOOSE
HUNTING'S MADMAN
DUCK GUNS
OF A LIFETIME
WHO INVENTED THE
GOOSE CALL?
HONORING
DECEASED
RETRIEVERS
N
2]AM
[1DRE
W
+
E
S TIONS
DESTINA
GreatesSt
DAY
BIRDS
& GOBS OF
erfowler!
GEAR, GUNS
e to be a wat
What a tim
For advertisements prepared in InDesign and
QuarkXPress, place the page layout document
and all images (InDesign: use Package — Quark:
use Collect for Output­) in one folder. Collect all
the fonts, both screen and printer, used in the
document and place them in a folder labeled
“fonts” inside the document folder. It’s critical that
you supply all fonts used, even such common ones
as Times and Helvetica. Different versions of fonts
with the same name from the same foundry may
have different metrics or kerning pairs, and these
differences can cause type to reflow. We will use
your fonts exclusively for your ad.
Fonts:
We can only accept OpenType or PostScript Type 1 fonts. If TrueType fonts
are used, they must be converted to outline in Illustrator or a similar program,
or embedded within a PDF. Type must not have styles (bold, italic, etc.)
applied in the page layout program. The actual (bold or italic) font must be
selected.
Document Setup:
For full-page ads, your document page size should match the magazine page
size. Please include trim marks with 1/8” offset. Bleeds should extend 1/8”
beyond trim. Two-page ads must be created as two individual pages, not one
double-size page. Maximum one ad per document.
MENT INSIDE
CES OF EQUIP
OVER 245 PIE
Images:
Media:
Files can be sent via advertising materials portal*,CD, or by email (must not
exceed 5MB in size).*Upon completion of your upload to our advertising materials
portal, please contact your InterMedia advertising materials manager immediately to
let us know that your files are ready to download. Additionally, we will require a fax
copy of the ad for preliminary proofing purposes. If your ad is color, we will require an
acceptable color proof be shipped to us at the earliest date possible.
Advertising Materials Portal:
InterMedia Outdoors maintains an advertising materials portal to support
advertisers in the quick and easy electronic delivery of digital ad files. The
IMO Portal is a simple way to transmit large files over the internet. However,
content proofs are still required for electronically submitted ads (see Proof
Policy below for requirements). Please contact your InterMedia advertising
materials manager upon upload to the portal. Portal URL:
http://imo.sendmyad.com
Proofs:
A content proof should be submitted with every ad.
All proofs should be at 100%. Proofs of full-page ads
should include registration marks. For color ads a
properly calibrated, SWOP-certified proof with
color bar should be included for guidance
on press. A list of SWOP-certified systems is
available at: http://swop.org/certifcation.
html#cert. For ads submitted via email or
FTP, a low resolution PDF or JPEG file is
acceptable in lieu of a hardcopy proof. The
PDF of JPEG file should be clearly labeled
“Proof” to differentiate it from the high
resolution ad file.
Photographic:
Should be saved in TIFF or EPS format, not JPEG, and must not contain extra
channels. The color space should be CMYK or Grayscale. The maximum ink
coverage (C+Y+M+K) should be no more than 300%. The effective resolution
of images should be between 240 and 400 dpi. Images should not contain
embedded transfer functions or halftone screens. Do not use ICC profiles or
other color management.
Linework:
Should be saved as a bitmap TIFF. Should have an effective resolution of
1200 to 2400 dpi.
Vector (EPS logos, etc.):
Images must be embedded, not linked. Fonts must be converted to outline
(preferred) or embedded within the EPS.
Do not place EPS files inside of EPS files.
Colors:
No RGB or Pantone. Must be CMYK. Total ink coverage must not exceed
300%. (Exception: if you have paid for a fifth color in your ad it must be a
Pantone set to Spot.)
DISCOVERED:
TERS
PREHISTORIC DUCK HUN
SILENT BUT DEADLY
GUNS
SUPPRESSED GOOSE
RETRIEVING RIGHT
NING
MAXIMIZE WHISTLE TRAI
R5
VOLUME 30 | NUMBE
SEPTEMBER 2015 |
WILDFOWLMAG.COM
Specifications for Business Reply Mail & Full-Page Advertising Inserts
Quantity:
Please call the Production Manager at
309-679-5085 for amount for specific
months.
Minimum Dimensions:
3 7⁄8” deep; 5” from backbone (fold)
to face (outside edge); 3 1⁄2” flap on
high-folio side. These measurements
yield an overall (unfolded) size of 12
1⁄8” wide by 3 7⁄8” deep. Deliver
cards folded.
TLIGHT:
+ SPO
Field Proven’s
Family Tradition
TEAL INVASION
TIME BUSTS
+ BIG
Poaching
Numbers are up:
how to score
Crackdown
BUY YOUR OWN
DUCK HOLE
Honker
HEAVEN
E SAVVY
EARLY SEASON GOOS
Maximum Dimensions:
11” deep; 8” from backbone
(fold) to face (outside edge); 4”
flap on high-folio side. These
measurements yield an overall
(unfolded) size of 8” wide by 11”
deep. Deliver cards folded.
Trim & Lap:
Absolute minimum lap is 3⁄8.” Lap
should be on low-folio side. Issues
will jog to the foot; therefore, 1⁄8”
will be trimmed off the foot of all
supplied inserts. No trim at gutter
(backbone). Final magazine size is
7 3/4” wide by 10 1⁄2” deep.
Live Matter:
Keep vital advertising material (type, logos, and important
parts of photos) 1⁄2” from final trim.
Perforation:
Perforation must be 60% paper, 40% hole. (If holes
are too large, the cards may tear apart during
binding). Make sure your printer is aware of this
specification.
Porosity Specs:
Inserts are fed by vacuum grippers. Insert stock should not be too porous for
proper feeding. Stock with excessive porosity will cause two or more inserts to be
picked up at one time (causing a premature depletion of supply); or it may fail to
pick up an insert at all. Our printer uses the Gurley Porosity Tester. It should take
at least 25 seconds to force 100ccs of air through the stock, using the Gurley
Tester. Your insert stock should be Gurley specified and be guaranteed to meet
the above minimum specifications.
Deadline:
Insertion order committing space must be at our office by closing date for a
specific issue to allow time for proper pagination, for postal requirements, and
for press information, etc. Inserts must be delivered by no later than the 20th of
the month.
Shipping & Packing:
Please advise your printer to follow the specs above. Ship to: Account Manager
- Wildfowl, Quad Graphics, West Allis Plant, 555 South 108th Street, West
Allis, WI 53214-1145. Blueline sample of insert must be provided to the
Production Manager for approval prior to printing.
Postal Requirements:
The U.S. Postal Service requires that any business reply mail be at least .007
inches thick (7-point stock). To get card rate, return portion of card should be
at least 3 1⁄2” by 5”, but not exceed 4 1⁄4” by 6”. All business reply mail must
comply with postal specifications.
Mailing / Miscellaneous:
Send all advertising materials to:
Production Manager,
Wildfowl Magazine
2 News Plaza, 2ND Floor
Peoria, IL 61614
309-679-5085
[email protected]
Audited by Audit Bureau of Circulation.
MAGAZINE
Field Served: A magazine for Duck and Goose Hunters.
Publisher’s Statement
6 months ended June 30, 2015
Subject to Audit
Published by Outdoor Sportsman Group
Frequency: 7 times/year
1. TOTAL AVERAGE CIRCULATION
Paid
Subscriptions
Verified
Subscriptions
Total
Paid &
Verified
Subscriptions
Single
Copy
Sales
Total
Paid &
Verified
Circulation
Print
27,877
6,024
33,902
6,074
39,975
Digital
1,325
-
1,325
60
1,385
29,202
6,024
35,226
6,134
41,360
Total Circulation
Rate
Base
%
Above or
Below Rate
Base
None Claimed
2. PAID & VERIFIED CIRCULATION BY ISSUE
Subscriptions
Verified
Total
Single Copy
Sales
Total
Paid &
Verified
Circulation
Issue
Paid
Dec./Jan.
Apr./May
June/July
27,814
29,064
26,754
5,282
5,256
7,535
33,096
34,320
34,289
4,784
7,587
5,850
37,880
41,907
40,139
Dec./Jan.
Apr./May
June/July
824
1,261
1,889
-
824
1,261
1,889
62
61
58
886
1,322
1,947
Dec./Jan.
Apr./May
June/July
28,638
30,325
28,643
5,282
5,256
7,535
33,920
35,581
36,178
4,846
7,648
5,908
38,766
43,229
42,086
PRINT
DIGITAL
TOTAL
04-1357-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
Additional Information
PRICES
Annual Suggested Retail Price - Subscriptions
Average Single Copy
$19.94
$4.99
Included in paid circulation are copies obtained through Individual Subscriptions and Single Copy Sales.
Included in verified circulation are copies distributed to Public Place and Individual Use.
Average nonanalyzed nonpaid circulation for the 6 month period: 1,039 copies per issue.
Post expiration copies: Average number of copies served on subscriptions not more than three months after expiration was 2,540 or 8.7%
of average paid subscription circulation.
The Digital Issue is identical to the print product in format and advertising content. The Digital Issue is available at www.amazon.com,
www.itunes.com, and www.barnesandnoble.com.
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for
Audited Media’s Bylaws and Rules.
Parent Company: Outdoor Sportsman Group
WILDFOWL, published by Outdoor Sportsman Group • 512 Seventh Avenue 11th Floor • New York, NY 10018
CARTER VONASEK
TOM WEAVER
Planning Director
Publisher
P: 212.852.6686 • F: 212.852.6686 • URL: www.wildfowlmag.com
Established: 1985
AAM Member since: 1986
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