2014 media kit - HotBreath Magazine

2014 MEDIA KIT
YOUR GUIDE TO ALL THINGS HEADY
HotBreath Magazine is The Premier Resource of the Smoke
Shop Industry. Our mission is; to help quality smoke shops
operate a successful and informed business, to provide our
advertisers a vehicle that elevates and promotes their inspired
brands across North America and the World, and to aid in the
growth of knowledge and interest both within and outside our
core wholesale market.
Why HotBreath?
HotBreath Readers at Every Level
HotBreath magazine is published bi-monthly (6 issues per
year). Each collectible issue is printed with premium materials and features stunning photos of the headiest glass art,
artists and other industry personalities, industry relevant editorials, trade show event coverage, and alternative smoke
culture’s hottest new products.
Since our focus is on informative content beyond just advertising, HotBreath is eagerly read by all that participate
in the North American smoke shop value chain; from shop
owners to distributors, their employees, retail customers,
all major industry trade show and special event attendees,
glass blowers and collectors, plus a growing global audience of enthusiasts and entrepreneurs.
HotBreath Supports Pipe Makers
HotBreath magazine supports and promotes the artistic
glass pipe community through extensive sponsorship and
direct involvement for many industry shows and events, including the CHAMPS Glass Games, AGE, the Pipe Classic,
GlassRoots, the DFO, the BIG Galleria and more.
Nothing else like it.
Because of the elevated appeal generated by HotBreath’s
heady blend of content and advertisers, HotBreath readers
interact on a much deeper level than with other industry
publications, yielding greater retention of the content within
while promoting sharing and discussion among colleagues
and peers.
Relevant. Collectible. Shared.
We aim to make HotBreath both culturally relevant and collectible. With this goal in mind, we have begun to include a
collectible heady pull out poster with each printed copy. This
addition and future promotions to be incorporated in print
issues help to maintain relevance in an increasingly digital
age. With HotBreath, people want to own the hard copies
and then share it...again and again and again. In fact, we
estimate our readership to be much higher than our next
closest competitor at 6+ readers/copy. This helps ensure
that our advertisers get the best return on their investment.
Global Distribtution Network
Printed copies of each issue are distributed to a growing
list of over 8500 alternative smoke outlets across North
America, including over 500 in Canada and hundreds
more through distribution channels in Europe and across
the globe. HotBreath is also distributed throughout the
year at the most important industry trade shows, intimate
glass expos, seminars, galleries, and at the most exclusive events and award ceremonies. If it’s hot, HotBreath is
there! CHAMPS, GLASS ROOTS, BIG, AGE, DFO, TYE
and more.
Industry + Enthusiasts = Greater Demand
Beyond these distribution efforts and due to increasing
demand from enthusiasts, we’ve recently made HotBreath
Magazine available to a rapidly growing fan base through
paid subscriptions and at retail within smoke shops across
the country. These enthusiasts add to the pull of products
through all available sales channels.
Print + Digital + Website + Facebook + Network
= Maximum Exposure
While our printed issues are the core aspect
for many of our subscribers, our advertisers’
possibilities only begin there. Outside of
the wide reach of our print distribution, the
several thousand additional reads each
issue receives greatly increases exposure for our advertisers. Additionally, we’ve
now added a limited number of banner ad
placements on the increasingly popular
HotBreathMagazine.com, which is
generating 3,000+ unique visits
per publishing cycle. Plus ALL
advertisers are eligible to receive
an additional Facebook promotion
through the magazine’s page and
Print +
extended network, yielding up to
700,000 unique views!
Finally, with our management
Website +
having been in the industry
for over 20 years combined,
HotBreath
Magazine
has
extensive relationships to further
help connect and promote our
Facebook +
advertiser’s products to industry
buyers.
Estimated Reach per Issue:
Print: 60,000 (10k x 6 readers)
Digital Issue: 11,000+ impressions
Facebook Network: 700k+
Network =
Maximum Exposure
Phone: 1.800.375.2005
Email: [email protected]
Online: hotbreathmagazine.com
Advertiser’s Print Rates
1 ISSUE
1/4 Page 1/2 Page
Full Page
Jump Spread
2 pages
500
800
1500
1800
2600
Contact Info
6 ISSUES
PLEASE SUBMIT ALL ADS, ART, & CONTENT TO:
[email protected]
420
680
1350
1600
2400
HB Publishing, LLC
4216 South Mooney Blvd. #167
Visalia, CA 93277
Tel: 800-375-2005
Fax: 559-635-8777
(Spread or Separate)
PREMIUM PLACEMENT 1 ISSUE
Back Cover
Inside Front Spread
Inside Back Spread
Inside Front Cover
Inside Back Cover
Before First Article*
4500
4500
4000
2600
2300
+200
6 ISSUES
SALES:
Kevin Dankman
Call
4000
3600
2200
2000
Call
[email protected]
706-380-1858
Ilma G.
[email protected]
559-308-0728
Crista E.
*Full Pages only.
[email protected]
702-406-3147
Hand insertion (postcard, flyer) 1500
(printing not included)
ACCOUNTING:
One Facebook post per issue cycle - FREE!
Sonia D.
[email protected]
559-635-2413
(Please submit image at 403x403 pixels)
Rotating banner ad on HotBreathmagazine.com
(FREE w/ multi-issue contract of HP or larger.
Image size 125x125, no animation please). (availability limited)
www.facebook.com/hotbreathmagazine
DATES:
Ad deadline
Approx. Release
Issue 13
May 15, 2014
June 1, 2014
Issue 14
July 15, 2014
August 1, 2014
Issue 15 September 15, 2014
O
ctober 1, 2014
Issue 16 November 15, 2014
December 1, 2014
Issue 17
January 15, 2015
February 1, 2015
Issue 18
March 15, 2015
November 20, 2015
Marcel Braun at the torch.
Print Schedule
Phone: 1.800.375.2005
Email: [email protected]
Online: hotbreathmagazine.com
Print Specs
HALF HORIZONTAL
QUARTER PAGE
Ad
Size:
3.81"
x
5"
WEB Specs
Ad Size:
7.75” x 5”
FULL PAGE
BLEED DIAGRAM REPRESENTATION
Safe Area:
OF THE BOTTOM RIGHT SIDE OF A PAGE.
8.125”X 10.625”
BLEED LINE
TRIM LINE
SAFE AREA
Trim:
8.375”X 10.875”
IMPORTANT IMAGERY
& TEXT is safely within
the “Live Area” but the
background extends to
the Trim Line.
Bleed:
8.625” X 11.125”
Bleed:
8.625” X 11.125”
JUMP SPECS
Trim:
8.375”X 10.875”
Safe: 2.60” x 10.625”
8.125”X 10.625”
Trim: 2.85” x 10.875”
Safe Area:
Bleed: 3.10” x 11.125”
JUMP SPREAD
FULL PAGE
hotbreathmagazine.com
192px x 192px
(no animation please)
SIDE SQUARES
FULL SPREAD
655x125 (call for pricing)
Safe Area: 16.25” X 10.125”
Trim Line: 16.75” X 10.875”
LOWER FOOTER
Bleed Line: 17” X 11.125”
Facebook Post
403px x 403px
File formating requirements:
1. All files must be 300 dpi and cmyk format.
2. Please use flat black (Black c) instead of Registration black
(Four color black).
3. We accept tiff, jpg, Eps, and pdf formats.
4. If your ad is a full Page (including cover Pages), full spread,
Or jump spread, make Sure to use a bleed. In other words,
your Critical text and Imagery should be a Safe distance from
The edge of the page (Trim line), but your Background imagery/
Colors should extend Beyond the edge of the Page by at least
0.125” On all sides.
(Available to all advertisers)
Phone: 1.800.375.2005
Email: [email protected]
Online: hotbreathmagazine.com