M E D I A K I T

MEDIA KIT
WHY VVV MAGAZINE?
VVV magazine is a bi-annual print
magazine that showcases the power of
the image.
At over 200 pages, each issue focuses
on American culture: using single frame
images, fashion and beauty shoots, and
exclusive celebrity content.
FASHION & STYLE
Each issue is designed to be timeless,
making use of classic minimalism at an
oversized 10x13 size. This gives every
issue a collectible, coffee table-art book
ambiance. This increases value for the
reader.
BEAUTY
Advertising is limited to premium
positions, the choice of advertisers is
selective, and each campaign is featured
prominently. Advertorials will be used in
the most innovative ways to be
seamlessly tied into the magazine’s
content.
Cover stories highlight the latest blockbuster
movies, music, and fashion collections. With
feature profiles on rising Hollywood stars,
young artists, young supermodels and
legendary icons. Using only original content
and images, these icons will be displayed in
their best light. Exclustive content includes
behind the scenes footage and outtakes.
VVV Magazine presents previews of the
season’s top collections from the world’s best
designers.
Each issue explores the diversity and beauty of
the human face, while showcasing the talent of
makeup and hair artists.
CELEBRITIES
SOCIAL REACH
SOCIAL MEDIA FOLLOWING
VVV Magazine promotes features, interviews, covers, and advertiser related
content on Facebook, Instagram, and Twitter.
ISSUE RELEASE PARTY
Each issue is introduced by a launch party hosted in Los Angeles and New York
City. Parties include a celebrity red carpet with a step and repeat banner, hosted
bar, with entertainment by reknown DJs. These events greatly increase social
media followeras well as magazine sales.
ANNIE LENNOX
DEMOGRAPHICS
CIRCULATION
30,000 issues in the US.
National distribution on newsstands
through Speedimpex, carried at
museums, specialty hotels, and
subscription based.
AGE
18-20 is 10.0%
21-24 is 35.5%
25-34 is 36.4%
35-44 is 10.2%
45+ is 7.9%
18-34 is 81.9%
Median Age is 29
SEX
Male/Female is 30%/70%
EDUCATION
College is 80.5%
Graduate School is + 45.2%
OCCUPATION
Professional is 91.7%
Full-Time is 80.0%
Student is 10.0%
MARITAL STATUS
Single/Never Married is 73.0%
HOUSEHOLD INCOME
Under $120,000 is 3.1%
$120,000 - 139,999 is 28.3%
$140,000 - 149,999 is 31.2%
$150,000+ is 37.4%
Average HHI is $143,700.
SHOPPING
Shopped In The Last 10 Months
Specialty Boutiques is 95%
Department Stores is 90%
Catalogs is 70%
Have Purchased Online is 42%
READERSHIP
171,000
5.7 Per Copy
CINDY CRAWFORD
CONTENT PUBLISHED BI-ANNUALLY.
RATES:
Full page four color*
Rates are net, commissionable at 15%
to recognized advertising agencies.
4C / 1Pg 1x
$12,500
2x
$11,250
3x
$10,000
4x
$8,750
C2 / Pg1 Open Rate $23,000
C3 Open Rate
$16,500
C4
$18,000
Space
Spring
Summer Dec 8
Fall
Winter
Jul 9
No bleed charge or frequency discounts on
cover positions.
Call for specs on gatefolds and special units.
Competitive separation cannot be guaranteed
from cover 2 through last table of contents.
There is a $500 production charge per page
of film if digital files cannot be submitted.
DATES:
Issue
TERMS:
Net 30 days.
Materials On Sale
Dec 20
Jul 20
Mar 15
Oct 15
There is a $2,000 fifth color charge per page.
A $2,500 charge for metalic colors per page.
INSERTS:
11,000 Net per 2 sided leaf; production cost
2,500 flat fee on all inserts.
CANCELLATION POLICY:
Inside advertising is non-cancellable
15 days prior to space close.
Orders for all cover positions are
non-cancellable. Insertion orders for cover
positions are due 60 days prior to space
close.
Supplied inserts are non-cancellable
60 days prior to space close.
PRINT PRODUCTION SPECS
Spread:
Trim: 20.5” x 13.5”
Bleed: Add .125” on all 4 sides.
Live Area: .25” from trim
Single page:
Trim: 10.50” x 13.5”
Bleed: Add .125” on all 4 sides
Live Area: .25” from trim
Printing: Offset
Binding: Perfect bound
Digital specifications*
Electronic transfer preferred.
Acceptable media:
CD, DVD, & electronic transfer*
Acceptable file formats:
JPG, TIF, EPS, INDD, AI, PSD
Separation: CMYK
Resolution: 300 dpi
Screen and printer fonts in must be included
with file or outlined.
VVV will not be held responsible for any ad
materials that are not prepared exactly to these
*Various telecommunication options available.
Please contact [email protected] for more information.