Media Kit 2014

Media Kit 2014
Quebec’s leading fashion magazine!
Part fashion and beauty bible, part must-visit
address book and part trend decoder, Clin
d’œil is more than a fashion magazine, it’s a
way to life!
Intimate!
Bright Accessible!
The Clin d’œil experience extends over multiple
platforms (including magazine, web, social
media, tablet and special events) to increase
its points of contact with readers, giving them
access to the brand in every facet of their lives.
Clin d’œil’s mission is simple: inspire readers,
bring new trends to the masses and provide
specific style recommendations. Its team works
with an international team of correspondents
and VIPs to cover all of those hot trends.
!
Clin d’œil is a guide filled with useful advice
that allows its readers to not only dream about,
but also wear the latest trends! Fashion and
beauty trend specials, published in addition to
the magazine, help fashion-conscious readers
stay up to date on the latest creations. In short,
Clin d’œil is a friendly companion that lets
Quebec women dazzle day after day.
!
!
!
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One brand, 3 platforms!
Readership!
602,000 readers
Circulation!
602,000
30,772 subscriptions
16,029 newsstand sales
57,964 total circulation
Magazine cover price: $4.99
Frequency: 12 issues per year
Readership!
57,964
Website!
Total circulation!
Unique visitors: 78,200 per month
Page views: 182,300 per month
Facebook!
Twitter!
28,000 fans
11,300 followers
10.4
Instagram!
Newsletter!
Readers per copy!
1,640 followers
22,075 subscribers
Tablet app!
32,000 downloads
Sources: AAM reports to December 31, 2013 * PMB, Can 12+, Spring 2014; Google Analytics, Jan-March 2014 avg.
Facebook / Twitter: April 2014
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Clin d’œil on the web!
78,200
clindoeil.ca is the leading edge and userfriendly digital extension of the magazine on
the web. It offers readers, exclusive editorial
content related to the lifestyle of Quebecers,
including style trends, new beauty products,
shopping guides, cultural events and society.
Its sections (Fashion, Beauty, Shopping,
Society, etc.) serve up content of interest to
active young Quebec women.
Unique visitors / month
182,300
Page views / month
Clin d’œil is a technological leader. It was the
first magazine to broadcast a web series on
its site, the famous Comment survivre aux
week-ends?
18,150
Facebook fans
In addition, clindoeil.ca gives Quebec women
a voice and an opportunity to express and
debate their opinions on a daily basis through
its blogs, surveys and virtual communities.
9,937
Twitter followers
Source: Google Analytics, Jan.-March 2014 avg. / Social networks: April 2014
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An interactive brand!
28,300
Clin d’œil has been available in the Apple
Store and on the Android Market since
September 2011. It is the first Canadian
fashion magazine to offer a tablet edition
with bonus and interactive content,
including exclusive videos, never-heard
audio clips, an interactive cover page,
shopping extras and much more!
Total app downloads
137
Publications sold each
month (avg.)
Tap, glide and zoom for a new way to
enjoy the magazine even more. Ask your
advertising advisor about how to
advertise on our tablet platform!
2,175
Subscribers
Sources: App Annie, Nov 2011 to Sept 2013 +
Jan-Sept 2013 avg.
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Readership!
CLIN D’ŒIL
TOTAL
GENDER
Men
Women
(000)
COMPOSITION (%)
INDEX
551
100 %
100
100
451
18.1%
81.9%
37
160
AGE
12-17
66
12%
159
18-24
25-34
35-44
70
70
102
12.7%
12.7%
18.5%
127
85
121
45-54
55-64
65+
Average age
EDUCATION
117
76
50
41
21.2%
13.8%
9.1%
124
85
48
No diploma
High school
Cegep (DEC)
106
110
57
19.2%
20%
10.3%
81
87
94
Bachelor’s +
FAMILY INCOME
278
50.5%
119
Under $20,000
50
9.1%
86
$20 to 35K
$35 to 50K
$50 to 75K
$75 to 100K
60
75
112
94
10.9%
13.6%
20.3%
17.1%
79
89
104
111
159
28.9%
114
279
71
201
50.6%
12.9%
36.5%
105
140
86
386
70.1%
99
165
29.9%
102
287
263
52.1%
47.7%
93
109
237
43%
123
Over $100K
Avg. family income
EMPLOYMENT
Full time
Part time
Unemployed
$76,944
RESIDENCE
Owner
Tenant
MARITAL STATUS
Married/common-law
Single/separated/divorced
FAMILY
Children under 18
Sources: PMB, Spring 2014 (2 years), French Canada, 12+. Please note that some data may be unstable
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National Rates*!
FREQUENCY
1x
3x
(-3%)!
6x
(-6%)!
9x
(-9%)!
12x
(-12%)!
1 PAGE
$8,955
$8,685
$8,420
$8,145
$7,880
DOUBLE PAGE
$17,895
$17,365
$16,830
$16,280
$15,755
½ PAGE
$6,270
$6,080
$5,890
$5,710
$5,520
⅓ PAGE
$5,375
$5,215
$5,050
$4,895
$4,730
C-2
$10,290
$9,985
$9,680
$9,370
$9,055
C-3
$9,855
$9,550
$9,250
$8,965
$8,670
C-4
$11,195
$10,855
$10,520
$10,185
$9,840
* National rates are gross rates.
WEB
TABLET
BANNERS
$24 CPM
BIG BOX
$27 CPM
INTERSTITIAL AD
TAKEOVER
$37.50 CPM
$4,375 for a week
CATFISH
$37.50 CPM
VOLKEN
$37.50 CPM
PRE-ROLLS (15 SEC)
ADVERTORIAL
$2,500 (production costs not
included)
$17 CPM
$17 CPM + $800 net production
(text + pictures provided by client)
E-BLAST / E-FLYER
$200 CPM
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2014 Editorial Planning!
February 2014 – #404
August 2014 – #410
Broke but beautiful!
Fashion Inc.
•  The fashion industry
March 2014 – #405
Spring/summer 2014 Fashion trends
April 2014 – #406
Trendsetters
•  Designers we love
May 2014 – #407
The body issue
•  3 silhouettes, 3 looks
•  5 new ways to get back in shape
September 2014 – #411
Shop like a pro
October 2014 – #412
Pink
•  Special Issue: 50 shades of pink?
•  The fall arts & entertainment scene
November 2014 – #413
The jeans issue!
June 2014 – #408
December 2014 – #414
Perfect hair
Christmas with people we love
•  Beauty: hair & tanning
•  Summer arts & entertainment: our must-see list
July 2014 – #409
Fashion for “real women”!
•  Street style
•  Complete gift guide
•  The best glam-beauty products
•  All about fragrances
January 2014 – #415
Making a new start!
•  Spring arts & entertainment scene
•  Beauty: 5 tips for a 1-minute makeover
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To advertise with us!
Montreal!
Caroline Gagnon
Solutions Director, National Sales
[email protected]
514 598-3976
Christine Ducharme
Director, Local Sales
[email protected]
514 370-5823
Toronto!
Bryan Hamberg
Solutions Director, National Sales
[email protected]
416 947-2138
Websites!
quebecormediaventes.ca
tvapublications.com
C:100 M: 87 J:0 N: 2
C:70 M: 15 J:0 N:0
C:0 M: 100 J:65 N:28
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TECHNICAL SPECIFICATIONS
TRIM SIZE OF THE MAGAZINE: 8” x 10.75”
BINDING METHOD: Perfect PRINTING PROCESS: High-Speed rotary offset
PRODUCTION: • Digital, four-colour process
• SATURATION (UCR): 295% (black 95%) RESOLUTION: 300 dpi (points per inch)
ADVERTISING MATERIAL
Each advertisement must be transferred to our FTP site, by using your web browser (Firefox, Internet Explorer, Netscape, Google
Chrome or Safari).
Adresse: http://ftppub.tvapublications.com
nom de l’usager: ftppuben
mot de passe: f tppuben
For more information, please consult the following document: TVAPub_FTPTranfer.pdf, provided by the advertising coordinator,
Charlène Lévesque. You can reach her at 514 848-7000, ext. 2422, [email protected]
The advertising material transferred to our FTP site must have been compressed with Stuff It (.sitx, .sea, .zip) or Zip It (.zip): www.stuffit.
com, www.maczipit.com
After transferring the electronic document to our FTP site, you must also send a low resolution PDF file of the ad by e-mail
to the advertising coordinator of the magazine.
ADVERTISEMENTS MUST BE SUPPLIED IN PDF FORMAT AS PER THE SETTINGS OUTLINED ON PAGE 2
• The format of the advertisement must be in accordance with the technical specifications of TVA Publications.
• Any photos and typefaces must be provided with the PDF.
ILLUSTRATOR: Vectorial logos and illustrations must be saved in PDF format; the colours used must be in CMYK mode. Incorporate the typeface.
PHOTOSHOP EPS: Photos must be saved in CMYK mode, with a resolution of 300 dpi and a maximum saturation of 300, in the format used for the
ad. SWOP 2006 profiles are recommended. (Available upon request)
GUIDELINES FOR IN DESIGN DOCUMENTS: IN DESIGN DOCUMENT (NON-VECTORIAL)
• The format of the advertisement must be in accordance with the technical specifications of TVA Publications
• The file to be placed on FTP (previously compressed) should include only the advertisement requirements.
• Any photos or typefaces not included in the file must be provided separately.
Elements contained in the IN DEGISN document must be saved as follows:
ILLUSTRATOR: Vectorial logos and illustrations must be saved using the EPS format and colours must be in CMYK mode. Incorporate the typeface.
PHOTOSHOP EPS: Pictures must be saved according to the CMYK colour mode, with a resolution of 300 dpi in the format used in the advertisement.
CHARACTERS
Type size must be minimum 8pt. White characters against a black or colour background that are larger than 12pt. are not suitable for
reproduction. TVA Publications cannot be held responsible for the reproduction of material below the minimum type sizes outlined in this
document or delicate serifed characters.
• DO NOT USE RGB OR PMS COLOURS
• BLACK OR GREY FONT MUST TAKE ONLY BLACK COATING
• IN ORDER TO PREVENT 18PT. BLACK FONT AND HIGHER PLACED ON DIFFERENT-COLOURED PHOTOS OR BACKGROUNDS FROM BEING CUT OFF, THE BLACK SHOULD BE ENRICHED AS FOLLOWS: 100B 30C 10M 10Y
The advertising material provided by the advertiser should be sent directly and at his own expense to:
Magazine Clin d’oeil
Advertising Coordination Department
TVA Publications
1010, rue de Sérigny, 4th floor, Longueuil (Quebec) J4K 5G7
PLEASE NOTE / We reserve the right not to publish any advertisement supplied to our advertising coordination department if it has not been
done in accordance to the aforementioned specifications. Additional costs resulting from delays in delivery or nonconformity to the aforementioned specifications will be charged to the advertiser. TVA Publications Inc. is not responsible for unclaimed material after 60 days.
CREATE YOUR PDF WITH THE FOLLOWING SETTINGS
TRIM SIZE SPECIFICATIONS
The ad sizes featured in the following table of technical specifications are not all offered by our advertising sales department. Consequently, requests for sizes
that do not appear in the rate cards must be approved by TVA Publications.
1 PAGE AND DOUBLE PAGE FORMATS
1 PAGE
Safe copy area: 7.25 ˝ x 10 ˝
Trim size: 8 ˝ x 10.75 ˝
Bleed size: 8.25 ˝ x 11 ˝
DOUBLE PAGE
Safe copy area: 7.25 ˝ x 10 ˝ (per page)
Trim size: 16 ˝ x 10.75 ˝
Bleed size: 16.25 ˝ x 11 ˝
1/2 DOUBLE PAGE
Safe copy area: 7.25 ˝ x 5 ˝ (per page)
Trim size: 16 ˝ x 5.375 ˝
Bleed size: 16.25 ˝ x 5.5 ˝
HORIZONTAL FORMATS
1/2 HORIZONTAL
Safe copy area: 7.25 ˝ x 5 ˝
Trim size: 8 ˝ x 5.375 ˝
Bleed size: 8.25 ˝ x 5.5 ˝
1/3 HORIZONTAL
Safe copy area: 7.25 ˝ x 3.25 ˝
Trim size: 8 ˝ x 3.625 ˝
Bleed size: 8.25 ˝ x 3.75 ˝
VERTICAL FORMATS
JUNIOR
Safe copy area: 4.75 ˝ x 7.5 ˝
Trim size: 5.125 ˝ x 7.875 ˝
Bleed size: 5.25 ˝ x 8 ˝
1/3 SQUARE
Safe copy area: 4.75 x 5 ˝
Trim size: 5.125 ˝ x 5.375 ˝
Bleed size: 5.25 ˝ x 5.5 ˝
1/3 VERTICAL
Safe copy area: 2.375 ˝ x 10 ˝
Trim size: 2.75 x 10.75 ˝
Bleed size: 2.875 ˝ x 11 ˝
1/4 VERTICAL
Safe copy area: 3.5625 ˝ x 5 ˝
Trim size: 3.9375 ˝ x 5.375 ˝
Bleed size: 4.0625 ˝ x 5.5 ˝
2/3 VERTICAL
Safe copy area: 4.75 x 10 ˝
Trim size: 5.125 ˝ x 10.75 ˝
Bleed size: 5.25 ˝ x 11 ˝
1/2 VERTICAL
Safe copy area: 3.5625 ˝ x 10 ˝
Trim size: 3.9375 ˝ x 10.75 ˝
Bleed size: 4.0625 ˝ x 11 ˝
The safety margin corresponds to 3/8”.
Formats indicated above have been calculated by adding the bleed size and the safety margin from only one side (left or right).
The advertising material in either one of these formats must be supplied in 2 versions: for left-hand page positioning and right-hand page positioning.
Non-bleed ads: the finished size corresponds to the measurement of the safe copy area.