Media Kit 2015

Media Kit 2015
Quebec’s #1 arts and
culture magazine
Reporting on Quebec’s arts scene for
25 years, 7 Jours is dedicated to bringing its
readers closer to their favorite artists. It gives
readers the whole story, just the facts, on
popular stars in the news.
With its mix in-depth interviews, high quality
photos and exclusive articles, 7 Jours is a
captivating and entertaining magazine.
Intimate
Respectful
Entertaining
One brand, 2 platforms
Readership
573,000 readers per issue
573,000
Circulation
54,269 total circulation
10.6 readers per copy
Magazine cover price: $4.39
Frequency: 52 issues per year
Readership
54,269
Website
Unique visitors: 69,000 per month
Pages views : 167,000 per month
Total circulation
Facebook
10.6
47,000 fans
Readers per copy
Twitter
16,800 followers
Sources: AAM reports to December 31, 2013 * PMB, Can 12+, Fall 2014;
Google Analytics, avg. Jan-Sept. 2014; Social network: Oct. 2014
3
69,000
Unique visitors / month
Digital
167,000
Every week, 7jours.ca publishes supplements
to the newsstand magazine’s contents.
Photos, videos, interviews, features, quizzes
and much more. To get the full behind-thescene stories about show business in Quebec
and around the world, turn to 7jours.ca
Page views / month
47,000
Facebook fans
Source: Google Analytics, avg. Jan-Sept. 2014 / Social networks: Oct.2014
16,800
Twitter followers
4
Readership
7 JOURS
(000)
COMPOSITION (%)
INDEX
544
100 %
100
138
406
25,4%
74,6%
51
148
12-17
42
7,7%
106
18-24
25-34
35-44
51
91
83
9,4%
16,7%
15,3%
94
112
108
45-54
55-64
65+
Average age
EDUCATION
112
82
83
44
20,6%
15,1%
15,3%
119
89
79
No diploma
High school
Cegep (DEC)
109
148
111
20,0%
27,2%
20,4%
88
114
163
Bachelor’s +
FAMILY INCOME
176
32,4%
79
Under $25,000
95
17,5%
109
$25 to 35K
$35 to 50K
$50 to 75K
$75 to 100K
51
104
125
67
9,4%
19,1%
23,0%
12,3%
95
125
124
76
103
$64,074
18,9%
79
275
69
201
50,6%
12,7%
36,9%
109
137
84
338
62,1%
90
206
37,9%
122
305
239
56,1%
43,9%
99
101
223
41,0%
120
TOTAL
GENDER
Men
Women
AGE
Over $100K
Avg. family income
EMPLOYMENT
Full time
Part time
Unemployed
RESIDENCE
Owner
Tenant
MARITAL STATUS
Married/common-law
Single/separated/divorced
FAMILY
Children under 18
Sources: PMB, Fall 2014 (2 years), French Canada, 12+
5
National Rates*
FREQUENCY
1x
3x
(5%)
6x
(8%)
13x
(15%)
26x
(20%)
40x
(25%)
52x
(30%)
1 PAGE
$12,500
$11,875
$11,500
$10,625
$10,000
$9,375
$8,750
DOUBLE PAGE
$25,000
$23,750
$23,000
$21,250
$20,000
$18,750
$17,500
⅔ PAGE
$10,625
$10,095
$9,775
$9,030
$8,500
$7,970
$7,440
½ PAGE
$8,750
$8,315
$8,050
$7,435
$7,000
$6,565
$6,125
⅓ PAGE
$7,500
$7,125
$6,900
$6,375
$6,000
$5,625
$5,250
¼ PAGE
$4,375
$4,155
$4,025
$3,720
$3,500
$3,280
$3,065
⅛ PAGE
$3,125
$2,970
$2,875
$2,655
$2,500
$2,345
$2,190
C-2
$14,375
$13,655
$13,225
$12,220
$11,500
$10,780
$10,065
C-3
$13,750
$13,065
$12,650
$11,690
$11,000
$10,315
$9,625
C-4
$15,625
$14,845
$14,375
$13,280
$12,500
$11,720
$10,940
* National rates are gross rates.
WEB
BANNERS
$17 CPM
BIG BOX
$19 CPM
TRANSITIONAL AD
$21 CPM
CATFISH
$30 CPM
PRE-ROLLS (15 SEC)
$29 CPM
E-BLAST / E-FLYER
$200 CPM
NEWSLETTER
$19 CPM
6
To advertise with us
Montreal
Caroline Gagnon
Solutions Director, National Sales
[email protected]
514 598-3976
Christine Ducharme
Director, Local Sales
[email protected]
514 370-5823
Toronto
Bryan Hamberg
Solutions Director, National Sales
[email protected]
416 947-2138
Websites
quebecormediaventes.ca
tvapublications.com
C:100 M: 87 J:0 N: 2
C:70 M: 15 J:0 N:0
C:0 M: 100 J:65 N:28
7
TECHNICAL SPECIFICATIONS
TRIM SIZE OF THE MAGAZINE: 8” x 10.75”
BINDING METHOD: Unbound PRINTING PROCESS: High-Speed rotary offset
PRODUCTION: • Digital, four-colour process
• SATURATION (UCR): 295% (black 95%) RESOLUTION: 300 dpi (points per inch)
ADVERTISING MATERIAL
Each advertisement must be transferred to our FTP site, by using your web browser (Firefox, Internet Explorer, Netscape, Google
Chrome or Safari).
Adresse: http://ftppub.tvapublications.com
nom de l’usager: ftppuben
mot de passe: f tppuben
For more information, please consult the following document: TVAPub_FTPTranfer.pdf, provided by the advertising coordinator,
Mélina Delorme. You can reach her at 514 848-7000, ext. 2142, [email protected]
The advertising material transferred to our FTP site must have been compressed with Stuff It (.sitx, .sea, .zip) or Zip It (.zip): www.stuffit.
com, www.maczipit.com
After transferring the electronic document to our FTP site, you must also send a low resolution PDF file of the ad by e-mail
to the advertising coordinator of the magazine.
ADVERTISEMENTS MUST BE SUPPLIED IN PDF FORMAT AS PER THE SETTINGS OUTLINED ON PAGE 2
• The format of the advertisement must be in accordance with the technical specifications of TVA Publications.
• Any photos and typefaces must be provided with the PDF.
ILLUSTRATOR: Vectorial logos and illustrations must be saved in PDF format; the colours used must be in CMYK mode. Incorporate the typeface.
PHOTOSHOP EPS: Photos must be saved in CMYK mode, with a resolution of 300 dpi and a maximum saturation of 300, in the format used for the
ad. SWOP 2006 profiles are recommended. (Available upon request)
GUIDELINES FOR IN DESIGN DOCUMENTS: IN DESIGN DOCUMENT (NON-VECTORIAL)
• The format of the advertisement must be in accordance with the technical specifications of TVA Publications
• The file to be placed on FTP (previously compressed) should include only the advertisement requirements.
• Any photos or typefaces not included in the file must be provided separately.
Elements contained in the IN DEGISN document must be saved as follows:
ILLUSTRATOR: Vectorial logos and illustrations must be saved using the EPS format and colours must be in CMYK mode. Incorporate the typeface.
PHOTOSHOP EPS: Pictures must be saved according to the CMYK colour mode, with a resolution of 300 dpi in the format used in the advertisement.
CHARACTERS
Type size must be minimum 8pt. White characters against a black or colour background that are larger than 12pt. are not suitable for
reproduction. TVA Publications cannot be held responsible for the reproduction of material below the minimum type sizes outlined in this
document or delicate serifed characters.
• DO NOT USE RGB OR PMS COLOURS
• BLACK OR GREY FONT MUST TAKE ONLY BLACK COATING
• IN ORDER TO PREVENT 18PT. BLACK FONT AND HIGHER PLACED ON DIFFERENT-COLOURED PHOTOS OR BACKGROUNDS FROM BEING CUT OFF, THE BLACK SHOULD BE ENRICHED AS FOLLOWS: 100B 30C 10M 10Y
The advertising material provided by the advertiser should be sent directly and at his own expense to:
Magazine 7 jours
Advertising Coordination Department
TVA Publications
1010, rue de Sérigny, 4th floor, Longueuil (Quebec) J4K 5G7
PLEASE NOTE / We reserve the right not to publish any advertisement supplied to our advertising coordination department if it has not been
done in accordance to the aforementioned specifications. Additional costs resulting from delays in delivery or nonconformity to the aforementioned specifications will be charged to the advertiser. TVA Publications Inc. is not responsible for unclaimed material after 60 days.
CREATE YOUR PDF WITH THE FOLLOWING SETTINGS
TRIM SIZE SPECIFICATIONS
The ad sizes featured in the following table of technical specifications are not all offered by our advertising sales department. Consequently, requests for sizes
that do not appear in the rate cards must be approved by TVA Publications.
1 PAGE AND DOUBLE PAGE FORMATS
1 PAGE
Safe copy area: 7.25 ˝ x 10 ˝
Trim size: 8 ˝ x 10.75 ˝
Bleed size: 8.25 ˝ x 11 ˝
DOUBLE PAGE
Safe copy area: 7.25 ˝ x 10 ˝ (per page)
Trim size: 16 ˝ x 10.75 ˝
Bleed size: 16.25 ˝ x 11 ˝
1/2 DOUBLE PAGE
Safe copy area: 7.25 ˝ x 5 ˝ (per page)
Trim size: 16 ˝ x 5.375 ˝
Bleed size: 16.25 ˝ x 5.5 ˝
HORIZONTAL FORMATS
1/2 HORIZONTAL
Safe copy area: 7.25 ˝ x 5 ˝
Trim size: 8 ˝ x 5.375 ˝
Bleed size: 8.25 ˝ x 5.5 ˝
1/3 HORIZONTAL
Safe copy area: 7.25 ˝ x 3.25 ˝
Trim size: 8 ˝ x 3.625 ˝
Bleed size: 8.25 ˝ x 3.75 ˝
1/4 HORIZONTAL
Safe copy area: 7.25 ˝ x 2.375 ˝
Trim size: 8 ˝ x 2.75 ˝
Bleed size: 8.25 ˝ x 2.875 ˝
VERTICAL FORMATS
JUNIOR
Safe copy area: 4.75 ˝ x 7.5 ˝
Trim size: 5.125 ˝ x 7.875 ˝
Bleed size: 5.25 ˝ x 8 ˝
1/3 SQUARE
Safe copy area: 4.75 x 5 ˝
Trim size: 5.125 ˝ x 5.375 ˝
Bleed size: 5.25 ˝ x 5.5 ˝
1/3 VERTICAL
Safe copy area: 2.375 ˝ x 10 ˝
Trim size: 2.75 x 10.75 ˝
Bleed size: 2.875 ˝ x 11 ˝
1/4 VERTICAL
Safe copy area: 3.5625 ˝ x 5 ˝
Trim size: 3.9375 ˝ x 5.375 ˝
Bleed size: 4.0625 ˝ x 5.5 ˝
2/3 VERTICAL
Safe copy area: 4.75 x 10 ˝
Trim size: 5.125 ˝ x 10.75 ˝
Bleed size: 5.25 ˝ x 11 ˝
1/2 VERTICAL
Safe copy area: 3.5625 ˝ x 10 ˝
Trim size: 3.9375 ˝ x 10.75 ˝
Bleed size: 4.0625 ˝ x 11 ˝
The safety margin corresponds to 3/8”.
Formats indicated above have been calculated by adding the bleed size and the safety margin from only one side (left or right).
The advertising material in either one of these formats must be supplied in 2 versions: for left-hand page positioning and right-hand page positioning.
Non-bleed ads: the finished size corresponds to the measurement of the safe copy area.