Media Kit - Casual Game Revolution

Media Kit
Revision 1.8 – July 2016
Reach thousands of casual gamers and board game retailers
through our print and online advertising services!
What is Casual Game Revolution?
Casual Game Revolution is an organization that aims to reach the most targeted audience of casual game
enthusiasts in the world. We are passionate about party games and casual games — quick, fun, accessible games
that offer interesting choices and light strategy. We publish Casual Game Insider, a quarterly magazine with print
and digital editions that contains news, reviews, and many interesting articles for casual gamers. We also run a fullfeatured website and blog where we share exclusive articles and reviews, weekly gaming news, and more.
Casual Game Insider Magazine Casual Game Revolution Blog
Our Distributors
Promo copies to 2,100 game stores
• 10,000+ unique monthly visitors
• 50,000+ monthly page views
• Exclusive articles and reviews,
weekly news, giveaways, etc.
Submissions
Contact Us
If you'd like to submit an article of general interest,
please send a query with a proposed topic to
[email protected]. For more
information, see our article submission policy.
[email protected]
(520) 344-0095
To submit your casual games for evaluation and
possible review, see our game submission policy.
Casual Game Revolution
1166 E Warner Rd, Suite 101-J
Gilbert, AZ 85296
Consumer sales in major retail stores
• Hundreds of magazine retailers
(Barnes & Noble, Books-A-Million, etc.)
• 2,100 board game stores
• 1,000+ subscribers, press, industry
Rates and
More Info
Cover Ads (Print)
Front Cover and Cover Story
Other Options
• Back Cover
• Inside Front Cover
• Inside Back Cover
Casual Game Insider cover
ads are printed on 100 pound
coated gloss text stock
with an additional aqueous
coating. Choose these ads for
the most exposure and the
highest quality print.
Interior Ads (Print)
Choose from many different interior ad formats for Casual Game Insider, all of which offer
a valuable way to reach our readers. If you need design help, our design team can create
an eye-catching ad to your specifications.
2 Page Spread
YOUR AD HERE
Full Page
YOUR AD
HERE
Half Page
YOUR AD
HERE
(placed at our
discretion within
the content of the
magazine)
Sponsorship (Print and Online)
Show off your company in Casual Game Insider
and on the Casual Game Revolution website to
achieve greater brand recognition and loyalty!
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YourWebsite.com
Sponsorship includes a company logo, 30-word
bio, and website URL printed near the front of
Casual Game Insider. Also, the logo is included in
our website header (rotated with other sponsors).
Quarter Page
(placed
at our
discretion
within the
content
of the
magazine)
YOUR
AD
HERE
YOUR
AD
HERE
(placed at our
discretion within
the content of the
magazine)
Ad Banners (Online)
Promote your games and
Kickstarter campaigns with
prominent ad banners.
Main Banner - 970 x 90
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Sidebar
235 x 235
Rate Card: Print Ads
Other Ads
Popular
Ad Description (all full color)
Trim Size
1 Ad
4 Ads
8.5" x 11"
$500
$1,500
1.75" x 3" (Bio ~30 words)
N/A
$400
8.5" x 9.75" (Text ~500 words)
$2,800
N/A
Back Cover Ad
8.5" x 11"
$1,200
N/A
2 Page Spread
11" x 17"
$800
$2,400
Inside Front or Back Cover Ad
8.5" x 11"
$700
$2,100
8.5" x 5.5" (h) or 4" x 11" (v)
$400
$1,200
4.25" x 5.5"
$300
$900
Full Page Ad
1-Year Sponsorship (Print and Online)
Front Cover Ad & Cover Story
Half Page Ad
Quarter Page Ad
Details
Deadlines
Issue
Material/Payment Due
Approx. Release Date
Winter (January – March)
November 1
January 10
Spring (April – June)
February 1
April 10
May 1
July 10
August 1
October 10
Summer (July – September)
Fall (October – December)
• Ads should be directed to the end consumer, with limited promotional or
contact information for retail stores permitted.
• We accept the following file formats (CMYK color mode recommended): PDF,
JPG, TIF, Photoshop, Illustrator (CS4 compatible).
• Ads must be flattened to ensure proper printing.
• Ads must have a 1/8 (0.125) inch bleed on all sides, no crop marks.
• All images must be 300 DPI or higher.
• Contact us for file delivery instructions.
• Ad rates are subject to change at any time.
• For ads on digital devices, one URL or company logo will be hyperlinked.
Embedded videos and other customizations will be charged hourly.
• Ad space may be reserved up to 1 year in advance. Reserved ads that are
not used within 1 year of the reservation date will be forfeited.
• We reserve the right to refuse an ad for any reason.
• All deadlines are absolute. No ads will be accepted or changed after 5:00
PM MST on the material deadline. If materials are not delivered on time or
a reservation is cancelled after the material deadline, the ad space will be
forfeited and the advertiser will be billed.
Rate Card: Online Ads
Ad Rates
Ad Description
Ad Size
Price
Main Banner (1 Month, Prorated)
970 x 90 pixels
$75
Sidebar (1 Month, Prorated)
235 x 235 pixels
$50
Logo: 100 x 75 pixels
$50
Up to 1,000 words
$125
3-Month Sponsorship (Online-only)
Details
Sponsored Article (Online)
• For up-to-date website traffic statistics, please contact us.
• Pay-Per-Click (PPC) and Pay-Per-Impression (PPM) campaigns are also
available on a case-by-case basis. Please contact us for details.
• Ad rates are subject to change at any time and without prior notice.
• We reserve the right to refuse an ad for any reason.
• We accept the following file formats (in RGB color mode): PNG, JPG, GIF
• Ad spots are not necessarily exclusive; ads that are reserved for the same
spot will be rotated through automatically.
Rates
Rate Card: Other Services
Service Description
Kickstarter Preview (Online) – FREE Banner and Sidebar Ads included!
Editing or Design Services (ads, rulebooks, etc.)
Price
$200 per game
$50 per hour (1 hour minimum)
Casual Game Insider
Ad Reservation Form & Contract
Advertiser Information
Company:
Phone:
Address:
Fax:
City/State/ZIP:
Email:
Ad Types and Positions
Rate Per Issue:
Front Cover Ad & Cover Story
Full Page Ad
Back Cover Ad
Half Page Ad (horizontal)
2 Page Spread
Half Page Ad (vertical)
Inside Front Cover Ad
Quarter Page Ad
Inside Back Cover Ad
Other service:
Sponsor Listing
*
Number of Issues:
Starting Issue:
Discount*:
Terms:
First-time advertisers qualify for a $50
discount! (One time only)
Total Due:
Agreement
This contract is an agreement to place advertising in Casual Game Insider magazine. By signing this contract, the
Advertiser hereby agrees to the following terms:
1. Advertiser agrees to supply to Casual Game Revolution (the Publisher) all
elements of the advertising to be published, including properly formatted files,
by the deadline indicated.
2. No cancellations are allowed after the deadlines indicated in the Casual Game
Insider Media Kit. If materials are not delivered on time or a reservation is
cancelled after the material deadline, the ad space will be forfeited and the
advertiser will be billed.
3. Publisher reserves the right to place the word "ADVERTISEMENT" or "SPONSORED"
on any material the Publisher believes to resemble or to be confusingly similar
to the publication’s editorial or article format.
4. Publisher accepts no responsibility for any errors in advertisements prepared
or approved by the advertiser. Publisher will not proofread or edit materials
submitted by Advertiser.
5. Publisher shall not be liable for any consequential damages of any kind if
for some reason the advertisement is published incorrectly. Publisher cannot
be held responsible for the quality of reproductions when specifications are
not adhered to or when materials are not received by specified dates. Art/ad
specifications pertain to any/all of the following: art/ad size, resolution of output
or items submitted for output, color mode, line screen, etc.
Advertiser Signature:
Date:
Full Name:
Title:
Sales Rep:
Please sign this agreement and return to us by email or postal mail at the address listed below. We will then provide
an invoice and further information within 1-2 business days. For ad availability, please contact us before signing.
Casual Game Revolution
1000 N. Beeline Highway #259
Payson, AZ 85541
[email protected]
(520) 344-0095
Casual Game Insider Magazine - Full Page Template
Bleed line - Images and colors that you want to
extend all the way to the edge of the magazine
page must be extended to the bleed line.
Trim line - The area bounded by the trim lines is the
finished size of the magazine page.
Bleed area size:
Trim area size:
Safe area size:
Bleed size:
Margin:
8.75" x 11.25"
8.5" x 11"
8.25" x 10.75"
1/8" (.125")
1/8" (.125")
Safe line - Keep all text and logos inside the area
bounded by the safe lines for the best finished look
to your ad.
Use this template for full page ads, interior front cover
ads, back cover ads, and interior back cover ads.
DELETE THIS LAYER - This layer contains information you will need to create your layout. It
must be deleted before you submit your final artwork.
Safe/Trim/Bleed Lines
Your document will be printed on oversized paper and then trimmed to the final size you
selected. This trimming is accurate to 1/16” (or 1.5mm). Therefore, any color or image that
you want to run to the edge of the finished page must “bleed” past the Trim Line and touch
the Bleed Line.
To maintain even margins around your work, keep text and logos inside the green Safe Line.
Resolution
Every image you use in your layout should be at least 300 dots per inch (DPI) in its final size.
Lower resolution images will appear blurred when printed.
Color mode
CMYK format is recommended for the best results.
Casual Game Insider Magazine - Half Page Template (Horizontal)
Bleed line - Images and colors that you want to
extend all the way to the edge of the ad must be
extended to the bleed line.
Trim line - The area bounded by the trim lines is the
finished size of the ad.
Safe line - Keep all text and logos inside the area
bounded by the safe lines for the best finished look
to your ad.
Bleed area size:
Trim area size:
Safe area size:
Bleed size:
Margin:
8.75" x 5.75"
8.5" x 5.5"
8.25" x 5.25"
1/8" (.125")
1/8" (.125")
Use this template for half page horizontal ads.
DELETE THIS LAYER - This layer contains information you will need to create your layout. It must be deleted before you submit
your final artwork.
Safe/Trim/Bleed Lines
Your document will be printed on oversized paper and then trimmed to the final size you selected. This trimming is accurate to
1/16” (or 1.5mm). Therefore, any color or image that you want to run to the edge of the finished page must “bleed” past the
Trim Line and touch the Bleed Line.
To maintain even margins around your work, keep text and logos inside the green Safe Line.
Resolution
Every image you use in your layout should be at least 300 dots per inch (DPI) in its final size. Lower resolution images will
appear blurred when printed.
Color mode
CMYK format is recommended for the best results.
Casual Game Insider Magazine - Half Page Template (Vertical)
Bleed line - Images and colors that you want to
extend all the way to the edge of the ad must be
extended to the bleed line.
Trim line - The area bounded by the trim lines is the
finished size of the ad.
Safe line - Keep all text and logos inside the area
bounded by the safe lines for the best finished look
to your ad.
Bleed area size:
Trim area size:
Safe area size:
Bleed size:
Margin:
4.25" x 11.25"
4" x 11"
3.75" x 10.75"
1/8" (.125")
1/8" (.125")
Use this template for half
page vertical ads.
DELETE THIS LAYER - This layer contains information
you will need to create your layout. It must be
deleted before you submit your final artwork.
Safe/Trim/Bleed Lines
Your document will be printed on oversized paper
and then trimmed to the final size you selected. This
trimming is accurate to 1/16” (or 1.5mm). Therefore,
any color or image that you want to run to the edge
of the finished page must “bleed” past the Trim Line
and touch the Bleed Line.
To maintain even margins around your work, keep
text and logos inside the green Safe Line.
Resolution
Every image you use in your layout should be at least
300 dots per inch (DPI) in its final size. Lower resolution images will appear blurred when printed.
Color mode
CMYK format is recommended for the best results.
Casual Game Insider Magazine - Quarter Page Template
Bleed line
Trim line
Safe line
Bleed area size:
Trim area size:
Safe area size:
Bleed size:
Margin:
4.5" x 5.75"
4.25" x 5.5"
4" x 5.25"
1/8" (.125")
1/8" (.125")
Use this template for
quarter page ads.
DELETE THIS LAYER - This layer contains information you will
need to create your layout. It must be deleted before you
submit your final artwork.
Safe/Trim/Bleed Lines
Your document will be printed on oversized paper and then
trimmed to the final size you selected. This trimming is
accurate to 1/16” (or 1.5mm).
Resolution
Every image you use in your layout should be at least 300
dots per inch (DPI) in its final size. Lower resolution images
will appear blurred when printed.
Color mode
CMYK format is recommended for the best results.
Casual Game Insider Magazine - Front Cover Template
(only background content here)
Bleed line - Images and colors that you want to
extend all the way to the edge of the cover page
must be extended to the bleed line.
Bleed area size:
Trim area size:
Safe area size:
Bleed size:
Margin:
Trim line - The area bounded by the trim lines is the
finished size of the cover page.
Safe line - Keep all text and logos inside the area
bounded by the safe lines for the best finished look
to the cover page.
8.75" x 10"
8.5" x 9.75"
8.25" x 9.5"
1/8" (.125")
1/8" (.125")
Use this template for front cover ads.
DELETE THIS LAYER - This layer contains information you will need to
create your layout. It must be deleted before you submit your final
artwork.
(n o text here)
Safe/Trim/Bleed Lines
Your document will be printed on oversized paper and then trimmed to
the final size you selected. This trimming is accurate to 1/16” (or 1.5mm).
Therefore, any color or image that you want to run to the edge of the
finished page must “bleed” past the Trim Line and touch the Bleed Line.
To maintain even margins around your work, keep text and logos inside
the green Safe Line.
Resolution
Every image you use in your layout should be at least 300 dots per inch
(DPI) in its final size. Lower resolution images will appear blurred when
printed.
Color mode
CMYK format is recommended for the best results.