2014MEdIAKIT - Oxygen Magazine

2014 MEdIAKIT
companY overview
A
titles,
ctive
Interest
Media
is
the
leading
publisher of consumer interest magazines
in the U.S. With more than 40 national
Active
Interest
Media’s
five
publishing
groups — the Equine Network, the Home Buyer
Group, the Healthy Living Group, the Marine Group
and Outdoor Group — reaches more than 10 million readers in 85 countries worldwide. Active
Interest Media’s readers are smart, engaged and
loyal, and they look to our magazines for trustworthy
information that will serve their interests and better
their lives.
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magazine overview
O
xygen is a monthly publication that offers
solid fitness programs, practical fat-loss
solutions, and nutrition and healthy recipes
geared toward busy, active women. Oxygen has built
an active and loyal community of women who take
their fitness and health seriously. They can be found
reading the latest issue on their computers or tablets,
chatting with other readers on Twitter, and cheering their success stories on Facebook and our blog.
Oxygen is everywhere its readers are.
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editorial calendar
[ F e b r u a r Y ] GET A GOLd-MEdAL BOdY
(Olympic issue) Faster, Leaner, Stronger
• Olympic workouts
• Power-packed meals
• Calorie-torching cardio
[march]
THE AB ISSUE
• Crunch-free abs for home or gym
• Custom-design your own lower-body workout
• Reveal amazing abs with fiber-rich meals
[ a p r i l ] YOUR BEST SPRING TUNEUP ... EVER!
Melt winter fat ... fast!
Supplement savvy: 10 best rules
Meditate your way to a better workout
The active woman’s guide to smart eating
Total body weight training
(plus: gear that moves with you)
• Shoulders plus!
•
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•
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•
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•
•
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[ m aY ] GET A BEACH BOdY!
Six-week bikini-body training and nutrition guide
New fitness gear
Best supplements for you
drop stubborn pounds (the last 10 pounds)
Great glutes
•
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•
[ J u n e ] YOUR HOT SUMMER BOdY
Get a sexy back
Beach plyo
Easy abs in 3 moves
Summer grilling
æ oxygenmag.com
[ J u lY ] LOOK GREAT TOdAY!
• Best moves to a summer body
• Fit gear for the fit gal
• On-the-go meals in minutes
[ a u g u s t ] FIT ANd FAB!
• Your Olympia primer
• Flat-belly fixes
•
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[ s e p t e m b e r ] A LEAN, SEXY YOU!
What do I eat to grow lean muscle?
Calorie-blasting cardio
Hybrid yoga
21 rules for eating clean
[ o c t o b e r ] REV IT UP!
• Secrets to a speedy metabolism
• Lean, long legs
• Smart snacks for the busy woman
[ n o V e m b e r ] MORE ENERGY, LESS STRESS!
• Supplement guide
• Gift gear guide
• Six-week holiday diet and exercise plan
[ d e c e m b e r ] BOOST YOUR IMMUNITY
• Oxygen’s annual Health and Fitness Awards
• Easy home workout
• Mindful movement
Preliminary dates and editorial subject to change.
d i g i ta l i n t e g r at i o n
[home
pa g e ]
1,061,017
Page Views
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[newsletter]
179,234
Subscribers
d i g i ta l i n t e g r at i o n
[ s ta n d a r d
ad units]
Unit Name
Unit Size
•Badge
160 x 300 pixels
• Banners (fixed placement)
300 x 250, 160 x 600 and 728 x 90 pixels
•Button
160 x 150 pixels
• Home-Page Roadblock
300 x 250 (or 300 x 600) and 728 x 90 pixels
• Home-Page Takeovers – Wraps
300 x 250 (or 300 x 600) and 728 x 90, and 800 x 1000 pixels
•ROS
300 x 250, 160 x 600 and 728 x 90 pixels
•Skyscraper
160 x 600 pixels
*Prices subject to change depending on channel traffic.
*Minimum online campaign purchase $1,000/month.
*Click through URL must be provided for all ads.
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d i g i ta l i n t e g r at i o n
[other
opportunities]
e-blast
Oxygen will send a dedicated html email on advertisers’
behalf. E-blasts should be built to 700 x 600 pixels.
website
• Sponsored Content
• Video Posts
• Sponsored Athlete Interviews
customized programs
Your Oxygen sales rep will work with you on a program
that will fit your marketing needs. From contests,
fitness challenges and samplings, Oxygen will get your
product in front of our readers.
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social media posts
Oxygen will put your message in front of our active
community. Oxygen’s social network includes:
• Facebook: 203,000+ Likes
• Twitter: 36,000+ Followers
• Instagram: 28,000+ Followers
• Pinterest: 90,000+ Followers
p r i n t s p e c i f i c at i o n s
Magazin e Tri m:
7.625” x 10.5”
(7-5/8” x 10-1/2”)
[METHODS OF PRODUCTION]
P rin tin g P r oces s :
Web Offset
Bin din g M eth od:
Perfect Bound
Oxygen is printed by high-speed web offset and is perfect
bound. As a result of this process, folding and trimming are
subject to variation.
•Type should be a minimum of 8 points. Type that is
less than 8 points should be 100% black. Oxygen is not
responsible for reproduction of reverse, color or 4-color
black type that is less than 8 points.
[REQUIREMENTS]
a
[spread]
15.25’’ x 10.5” trim
14.25” x 9.5” Life
15.5” x 10.75” bleed
•All ads must be high-resolution, flattened PDF files
(Acrobat 4-PDF 1.3 compatible) or saved as PDF-X1a files.
•We do not accept TIFF, JPEG, EPS, AI or other file
formats.
•Images and page content must be CMYK or grayscale
(no RGB or spot colors accepted), TIFF or EPS (no JPEG)
and higher than 280 dpi. Total ink density of images or
page content should not exceed 320%.
•All ads with bleed must have .125” (1/8”) bleed beyond
trim on all four sides.
•Offset crop/registration marks .167” beyond trim OR do
not embed.
•More detailed instructions for proper file creation are
available by contacting your account rep.
[F ull page]
7.625’’ x 10.5” trim
6.75” x 9.5” Life
7.875” x 10.75” bleed
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[SPREADS & MULTIPLE-PAGE ADS]
•Spread ads must be submitted as spreads.
•Ads with 3 or more pages should be submitted as single
pages.
•Gutter allowance not included for spreads. Give 1/2”
allowance for type running across the page.
[AD SUBMISSIONS]
[ 1 / 2 pa g e ho r i z o n ta l ]
N/A trim
6.75” x 4.25” Life
7.875’’ x 5.5” bleed
•All files must be submitted via our FTP site. Please contact your account rep for more details.
[PREMIUM ADS & MARKETPLACE]
•Gatefolds, posters, inserts and bind-in/blow-in cards
may be supplied on CD or DVD or sent via our FTP site.
Marketplace ads may be supplied by email. Please contact
your account rep for more details.
[GENERAL IN FORMATION]
•Advertiser accepts responsibility for any printing errors
resulting from materials supplied other than as specified.
[ 1 / 3 pa g e v e rt i c a l ]
N/A trim
1.9375” x 9.5” Life
3” x 10.75” Bleed
distribution highlights
7-Eleven Canada Inc.
A&P-Food Emporium
A&P-Metro
A&P-Superfresh/Baltimore
A&P-Superfresh/Philadelphia
A&P-Waldbaum’s
Barnes & Noble College Bookstores
Barnes & Noble Superstores
Books-A-Million
Books Inc.
Brookshire Grocery
Buy-Low Foods Ltd.
Cooper’s Foods
Duane Reade
Federated Co-op
Giant Eagle Inc.
Hastings Entertainment Inc.
H.E. Butt Grocery
H.Y. Louie
Hy-Vee Food Stores Inc.
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Joseph-Beth Booksellers
London Drugs
Lunds Supermarkets
Meijer Inc.
Metro Ontario
Military Exchange/AAFES
Military Exchange/Marine
Military Exchange/Navy NEXCOM
Nash Finch Co.
Overwaitea Foods
Pathmark
Pharmasave
Price Chopper-Golub Corp.
Publix Group
Quick Chek
Rexall Pharma Plus
Roundy’s Supermarkets Inc.
Safeway Canada
Safeway Denver
Safeway Dominick’s
Safeway Eastern
Safeway Genuardis
Safeway NorCal
Safeway Phoenix
Safeway Portland
Safeway Randall’s/Tom Thumb
Safeway Seattle
Safeway Vons
Save Mart
Schnucks Markets Inc.
Sobeys Atlantic
Sobeys Ontario
Sobeys West
Stewart’s Shops
Supervalu/Albertsons
Intermountain West
Albertsons
Target U.S.
Tops
Walmart Canada
Walmart U.S.
Walgreens Co.
WinCo Foods
Woodman’s
contact info
[group
publisher]
Cheryl Angelheart
661-257-4066, ext. 1654
800-423-2874, ext. 1654
[email protected]
[adVertising
[group
[adVertising
adVertising director]
donna diamond
661-257-4066, ext. 1622
800-423-2874, ext. 1622
[email protected]
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account manager]
Laura (Flores) Thorne
661-257-4066, ext. 1653
800-423-2874, ext. 1653
[email protected]
account manager]
Julie Stone
661-257-4066, ext. 1621
800-423-2874, ext. 1621
[email protected]