95% - Directorio Mi Gente

Publisher: Ripaw Inc 1626 Washington St. Denver CO 80203 Ph:(303) 525 7888 PRINT ONLINE AND MOBILE
Directorio Mi Gente is the largest and biggest circulated Spanish Language resource and
service guide in Colorado.
Named by our readers and clients
“The #1 resource book of the Hispanic
Community.”
Our mission is to help and guide the Hispanic community in every way from the rights of immigrants to the importance of saving money to why it is important to have insurance all the way to health, diets and food recipes.
“Our name represents who we are, Mi Gente (My People). By being
in our publications you are letting the
Hispanic community know they are welcome in your business. “
95% Renewal rate Advertisers get 20% to 50% of their business from Mi Gente Clients that track how many clients are coming from us, advertise bigger and stronger next time around DEMOGRAPHICS
Hispanic Population In Colorado
Denver Metro Area
Hispanic Population That Speak Spanish At Home
93%
81%
of Colorado’s
Hispanic
Population Prefer
to read in spanish
Prefer print
advertising in
spanish to find
services
71%
of Colorado Hispanic Adults refer to Directorio M i Gente to find a service Our Readers
Age
Median Age 38 Average Income
$ 56,000 per household 21%
38%
79%
DISTRIBUTION
30,000 publications January
30,000 publications July
60,000 yr
x
=
4.5
Persons per Hispanic Households
300,000
READERS EXPOSURE Over 500 locations via rack systems strategically placed in “ High Traffic Hispanic Zones ” across Denver Metro, Northern Colorado, and South Colorado §
Distributed in Supermarkets to the waiting rooms of our clients including: Colorado Ranch Market, M i Pueblo Market, Wal-­‐
Mart, Sam’s Club, Save a Lot, M ercado Lowe’s, King Sooper’s, Carnicerías, Hospitals, Construction Sites, Restaurants, Insurance Companies, Tax Services, and many more locations The only publication in Colorado with personalized distribution hand by hand on events (5 De Mayo, Independence Day, Latino’s Festivals etc.)Churches & main Latino’s markets DENVER WHEAT RIDGE THORNTON JOHNSTOWN ARVADA MONTAÑAS AURORA (IDAHO SPRINGS TO VAIL) BRIGHTON GREELEY COMMERCE CITY FORT COLLINS DACONO FORT LUPTON FEDERAL HEIGHTS WESTMINSTER LITTLETON BOULDER PARKER LONGMONT ENGLEWOOD COLORADO SPRINGS Here are the sections that make Directorio Mi Gente what it is: ATTORNEYS AND LEGAL AUTOMOBILE REAL STATE SERVICES What to check before Foreclosure/ buy a house Your rights as an immigrant / you buy a car/ How to with an ITIN number/ loan what to do if you get change a tire modifications… detained by ICE/ what to do Ads: Autoparts, Ads: Real estate agents, in case you get in to an Autobody, mortgage, etc. accident at work, car…/ how Dealers, Batteries, Tire can you file bankruptcy? shops, Mechanics, etc….. BEAUTY Ads: Attorney Accidents, Diets/ Skin care/ Botox… Criminal Defense, HEALTH AND MEDICINE Ads: Plastic Surgeon, Immigration, Bankrupt, Bail Hospitals/ Dental Laser, Beauty Salons, Bonds, etc… problems/ home Lose weight, etc remedies/ how to INSURANCE prevent d
iabetes/ The importance of having PARTIES AND EVENTS cholesterol/ exercises to Tips f
or Q
uinceañeras/ insurance, what is the fix a back.. how t
o m
ake a
P
iñata.. coverage of insurance… Ads: Clinics, Quiropractic, Ads: B
anquet H
alls, Ads: Insurance Agencies Surgeons, Dentist, Vision, Jumpers, F
lowers, L
imo, etc Bridal D
resses, P
arty FINANCES AND MONEY EDUCATION Supplies,Tuxedo etc How to fill out a check/ School calendar/ the how to save….. importance of going to CONTRACTORS Ads: Banks, Loans, Taxes, How to fix your kitchen/ college.. etc Ads : painting tricks… Ads: Building supplies, College, Universities, FUNERAL HOME Plumbers, Electricians, Music Schools, etc How to transport a body to Painters, Glass, Granite, country of origin Heating and Cooling etc Ads: Funeral homes RETAIL STORES How to find the best RESTAURANTS/ RECIPES AND COMMUNITY SECTION bargains COUPONS Help Organizations , domestic Ads: B
oots, C
lothes, Includes addictions recipes from Latin-­‐
violence help, and more..; Jewelry, Carnicerías, Etc American/ holiday’s recipes… Free entrance dates to Colorado’ s Zoo, Museums, places to eat..; Maps…. Ads: Recreation Centers, Museums, etc Ads: Restaurant, Carnicerias, etc….