choose RetailerNOW?

WHY
choose RetailerNOW?
The only
association
publication
delivered to
dedicated
members
nationwide
Pre-qualified
database
ensures your
message hits
the bullseye
each and
every time.
National Home Furnishings Association and Western Home Furnishings
Association have joined forces to bring the industry a BOLD new
publication!
Written for, by and about the progressive leaders in the home furnishings
industry, RetailerNOW will elevate and inspire our industry to think beyond
traditional boundaries and expand conversations to create the vision that
will shape our future.
RetailerNOW offers advertisers an expanded audience of innovative home
furnishings professionals eager to succeed in business NOW. It is the only
association publication delivered to dedicated members nationwide.
Join the conversation. RetailerNOW.
Now we’re talking!
TM
| MAY 2012
INSIDE
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www.r etailern owmag
Cash Mob—Can it work for you
Fresh Perspectives
Inspired Reads
Retailer2Retailer
Rogue Retailing
Member Marketplace
Community Today
COUNT ON IT
Visit these hot sites
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eely
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YOUR VOICE
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NO EXCUSES—Explore the
INSPIRED CONTENT
Tech
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here h
30
.com
helped me
power through m
y “excuses”. I can’t wait to see
the next issue.
- Joanie, JMS Furni
ture, Florida
No Excuses
Pull your head out
3
5
9
11
President’s Letter
24
What’s Selling Now
54
58
60
Quick-Fire Marketing
Editor’s Letter
TechNOW—Inbox
Industry Scoop
What’s happening in the industry
A quick look across the country
Industry Dates
Money Matters NOW
Primed and
focused target…
You know who
is reading your
message. And
you know it is
the decision
maker.
WHO
reads this
marvelous
magazine?
Unique point of
view from the
retailer, for the
retailer. Making
RetailerNOW the
most communitydriven publication
in the industry.
✦✦ 98% of readership is pre-qualified home furnishings
retailers
✦✦ 48% of the entire nation’s home furnishings retail
industry decision makers.
✦✦ Really…it is the people you want to reach…period.
Combined Readerships: More than 12,000 readers with each issue.
Plus additional distribution at major industry events including Markets
and the largest united industry conference, The Home Furnishings
Industry Conference. Digital version extends the readership to over
18,000 worldwide.
Your Retail Target Audience
(Type of Store)
Full-line
Bedding
10%
Flooring
3%
75%
2%
2%
8%
NOW
that's impressive
Casual
Interior Design
Specialty Categories
2012 Editorial Calendar
Ready to change
the landscape of
the industry?
WHAT
are we talking about?
Keeping up
with the trends,
strategies & stories
that matter
May: Premier Issue........................ “No Excuses”
Product Focus: Bedding
Ad Reservation 3/16 | Artwork Due 3/22
June: Weighing In..........................“The Pendulum Shift”
Product Focus: Outdoor & Made in America
Ad Reservation 4/30 | Artwork Due 5/15
July: Next on Deck.........................“Put Me in Coach”
Product Focus: Accessories
Ad Reservation 6/1 | Artwork Due 6/15
August: Head in the Clouds...........“The Un-Connected Retailer”
Product Focus: Flooring
Ad Reservation 7/5 | Artwork Due 7/15
September: Reinvention...............“To Open or Close”
Product Focus: Sustainability
Ad Reservation 8/6 | Artwork Due 8/15
October: The Numbers..................“Consumer-ology”
Product Focus: Bedding
Ad Reservation 8/28 | Artwork Due 9/11
Nov/Dec: Time Travel...................“Now and Then”
Product Focus: Lighting
Ad Reservation 10/4 | Artwork Due 10/15
Editorial focus created by a diverse committee of retailers who are
looking at issues facing them today to provide information for tomorrow.
Enjoy the conversation. RetailerNOW. Now we’re talking!
TM
TM
2012 Advertising Rates
Advertising Sales:
Larry Carroll 336.801.61772012 Advertising Rates
ADVERTISING SALES:
LARRY CARROLL 336.801.6177
Dimensions:
Spread (no bleed):
Full page
spread
2-page Spread
Full page
Full page
bleed
Full Page Ads
Spread (add 1/4 for bleed): 161/2” x 107/8”
2/3 page
bleed
1x
4x
8x
10x
2-Page Spread
$6,553
$5,504
$4,980
$4,587
1x
4x
8x
10x
• Live area on bleed ads 15” x 105/8”
• Please keep vital art & text 1/2” from gutter
Dimensions:
Full page (no bleed) 8” x 103/8”
Rates
Full page (add 1/4 for bleed): 83/8” x 107/8”
Full page
$4,360
$3,850
$3,310
$3,070
• Live area on bleed ads 81/8” x 105/8”
• Magazine Trim Size 83/8” x 107/8”
Inside Front Cover $5,240
$4,620
$3,980
$3,690
Inside Back Cover
$5,020
$4,430
$3,810
$3,540
Back Cover
$5,450
$4,820
$4,140
$3,840
1x
4x
8x
10x
$3,220
$2,830
$2,420
$2,240
1x
4x
8x
10x
$2,550
$2,240
$1,910
$1,770
1x
4x
8x
10x
$2,240
$1,970
$1,680
$1,550
Dimensions:
2/3 page:
2/3
page
Rates
151/2” x 103/8”
Rates
51/4” x 107/8”
2/3 page
• For bleed, add 1/4”
2/3 Page Ads
1/2 page
island
1/2 page
horizontal
Dimensions:
1/2 page vertical:
Rates
43/4” x 73/8”
1/2 page horizontal: 73/8” x 43/4”
1/2 page vertical
or horizontal
Dimensions:
1/3 page square:
1/3 page vertical:
Rates
1/2 Page Ads
1/3 page
square
1/3
page 1/3 page
vert. vertical
41/2” x 41/2”
23/4” x 107/8”
• For bleed, add 1/4”
1/3 page square
or vertical
1/3 page
square
1/3 Page Ads
To send files or receive print specifcations: email Lisa Tilley: [email protected] or call 916.960.0349
Value Added Advertising Opportunities
Smart Merchandising Market Product Preview:
Includes a four-color photograph and a 50-word description.
Approximately 1/3 of a page
$ 550
Website Banner Advertising:
Email Blasts:
$ 400
$ 400
A Publication of
National Home Furnishings Association
& Western Home Furnishings Association
AD SUBMISSION GUIDELINES
Publication Trim size is 8.375” x 10.875”
•
•
•
•
•
•
•
•
•
•
•
Set files to correct ad size. Full page is 8.375” x 10.875” (see sizes on reverse)
Set bleed to a minimum of .125” preferrably .25”
NO CROP MARKS due to trim boxes defined in the PDF
Set all important materials .25” from trim
No Spot colors—convert to process CMYK
Transparency is fine, no need to flatten
Use only fonts with no license restrictions (InDesign will warn you if they have restrictions)
Image Resolution 225-300 dpi.
Image color CMYK—convert before creating PDF
Rich Black Build is 60C 40M 30Y 100K
Registration Color: NEVER use Registration Color.
PDF Settings
1. Standard set to None
2. Compatibility set to Acrobat 5 (PDF 1.4)
3. Export Layers will be based on how your document is built,
but Visible and Printable is the default
☑ Embed Page thumbnails can be checked
Compression
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2. Do not downsample
3. Compression set to Auotmatic (JPEG)
4. Image quality set to Maximum
Monochrome Images
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☑ Check Compress Text & Line Art
☑ Check Crop Image Data to Frames.
Preferred file type is PDF. We will accept JPEG, TIF and EPS files at 300
dpi to size. If you need assistance with your ad output or production you
may send native InDesign files or call us.
Lisa Tilley | Art Director | 916.960.0349 | [email protected]