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INDIA
Vision for 2016
To extend Burda’s comprehensive and holistic content
ecosystem to the Indian sporting arena
• Establish our position as the country’s leading
sports publication
• Extend our reach and establish a community of
readers that is actively engaged and committed
to consuming sport
• Where there is sport, there is SI India. And, in 2016,
SI India will be a truly multi-dimensional, mediumagnostic content creator
THE STRATEG IC LANDSCAPE OF
HUBERT BURDA MEDIA
C3 AGENCY
UK
FRANCE
USA
SPAIN/
PORTUGAL
SEVEN
RUSSIA
HUBERT MEDIA
GERMANY
KAZAKHSTAN
POLAND
UKRAINE
CZECH REP.
TURKEY
ROMANIA
TAIWAN
HONG KONG
INDIA
THAILAND
10,300 employees
● 40 million paying consumers
● 500 media products
● 165 million users
● 114 websites
● 43,000 advertising clients
●
BRAZIL
SINGAPORE/
MALAYSIA
ANATOM Y OF THE USER
The 21st Century Sportsfan
● Socially Active
● Traditionally Anchored ● Emerged & Converged
● Health Conscious
● Active Community Member
● Engaged and Informed
Well Groomed
● Brand Conscious
● Future Aware
● Traveller
● Peer Groups
● Family Man
● Corporate
●
The Biggest and Best-Selling Sports Magazine—Globally and In India
THE BRAND DNA
●
A Global Icon in Sport
●
Trusted by the Reader
●
Fun, Energetic and Informative
●
In-depth Access and Analysis
●
Feature Writing at its Best
●
Presents the Story Behind the Headline
●
Universal Appeal, Timeless Design,
Modern Ideas
THE circle of SI conn ect
Printed Issue
App
Digital Issue
Database
Events
EMAILER
Social Media
Sports Blog
S i I n d i a c o n n ect s
w i th 6 , 0 2 , 0 0 0
i n d i a n s eve r y
m o n th o r 2 1 , 5 0 0
E V E R Y D AY. . .
SO CAN
YOU
REACH CALENDAR 2016
ANNUAL SPECIALS
JANUARY
Year-end Special
Anirban Lahiri
FEBRUARY
Unveiling Kohli
MARCH
World T20 Preview
APRIL
IPL preview
motorsport
MAY
Cricket—Star of World T20
JUNE
Euro Preview
JULY
Tennis—Paes/Mirza
AUGUST
Olympics Preview
euro 2016
SEPTEMBER
Post-Olympics
OCTOBER
ISL Preview
NOVEMBER
Messi
DECEMBER
Cricket—England Tours India
D i st r ibuti on 2016: Ex pan ding the ho r i zo n
●
Print Distribution with Living Media India Ltd
●
Network extends across India’s top 100 cities and towns
●
30 prominent airport sites
●
80 key national bookstores
●
Vendor partnership programme that ensures visibility
●
Distributed at key sports retail outlets
●
Promoted heavily on all leading digital newsstands
24-H OUR 360˚E NGAGEMENT
CATCH-UP TIME
• Morning hours
• Exclusive to
smartphone use
• Search for snippety
bytes in newsfeed
• Social Media access for
quick updates/news
touch TIME
• Evening/Night time
for relaxation
• Access to social
media on
smartphone
and tablet
• Print
FOCUS TIME
• Daytime hours. Customer
knows what they want and
how to get it
• Access through website
• S imultaneous access to social
media on smartphone
• Print
• A pp for trends and updates
Lunchtime scrolling
• Receptive to events
DOWN TIME
• Come back to website for
longer reads
• Sports Illustrated App on tablet and
smartphone for trends and updates
premium content = premium engagement
Content sites are entered
predominantly through the
side door: the article is the
new homepage
Social Media
shares and likes
"Dark Social" referrals:
Email and messenger
75%
Article page
25%
Homepage
Search referrals
Listening And Measuremen t
We engage customers with a responsive philosophy.
Users now expect brands to listen and react, to be
part of relevant sports conversation.
Listen ing*
Monitoring of suitable topics,
upcoming trends and ongoing
conversations
r es po n s ive con te n t
Content tailored to existing conversations and trends
drawing more organic engagement
eve nts: SI A ROUN D TOWN
sportsperson of the year
In 2009, Sports Illustrated India brought the most coveted prize in US sports to Indian shores. SI India seeks to acknowledge the most outstanding
athletes India produces each year and to celebrate the performances of these heroes of a fledgling sporting nation.
SI t20 championship
In 2015, the Media Transasia Corporate cricket tournament was rebranded under the SI masthead. In its 26th year, the T20 tournament is a muchloved and well-attended event that pits media teams against our ever-present adversaries—media agencies and buyers. But it’s all in good humour.
alpha league races
SI India has partnered with the Alpha League to encourage urban athletes to challenge themselves by taking on obstacle-ridden courses that demand
the best of you. The inaugural race, in Bengaluru, was headlined by international swimmer Sandeep Sejwal and supermodel
Milind Soman. The event saw more than 3,500 participants.
SI charity gala and auction
In the works is a grand charity event that seeks to empower organisations using sport as a vehicle for social change. While we cannot divulge
too many details at this stage, we would encourage you to watch this space closely.
Clients who trust our understanding of how to engage
PRINT ADVERTISING RATE CARD
Magazine Trim Size: 205 MM X 273 MM
COVER
Reverse Gatefold
(Non Bleed)
380 MM x 255 MM
`750,000
Double Spread
(Non Bleed)
380 MM X 255 MM
Full Page
(Non Bleed)
190 MM X 250 MM
Double Spread
(Bleed)
410 MM X 273 MM
`550,000
Full Page
(Bleed)
205 MM X 273 MM
`300,000
COVER
Reverse Gatefold
(Bleed)
407MM x 273 MM
Half-Page Horizontal
(Non Bleed)
120 MM X 180 MM
Half-Page Horizontal
(Bleed)
135 MM X 205 MM
`175,000
Note
• For bleed ads, allow 3 mm
bleed margin after cut mark.
• The live matter should be within 6 mm
from the trim size.
• Gutter – 8 mm (4 mm on each page)
only for live matter in Double spread ads.
Half-Page Vertical
(Non Bleed)
90 MM X 245 MM
`175,000
Material Needed for Reproduction
• Digital file in EPS/PDF format. Files containing high
resolution images minimum in 300 DPI printable sizes.
Single Column Vertical
55 MM X 255 MM
`125,000
Horizontal Strip
50 MM X 180 MM
`100,000
• All links should be in CMYK mode and font should be
embedded with the file.
Contact Details
Siddhanth Aney
Editor
 [email protected]
 0124-4759508
Simon Clays
Publishing Director
 [email protected]
 0124-4759555
Karan Raj
Business Head (North)
 [email protected]
 0124-4759543
Sonia Desai
Business Head (West, South and East)
 [email protected]
 022-42467777
Ritesh Roy
Senior Manager (Production)
 [email protected]
 0124-4759631