MEDIA KIT

MEDIA KIT
Illustrations: Simone Gane
5РЕСПУБЛИКА (5REPUBLIС) is a Russian-language magazine is for those
who really interesting in France. It covers travel, lifestyle, culture, language, people,
food, wine and property for a growing readership of Russians who mad about
France. A +++ CSP target is approached with a focus on quality, innovation and
open horizons.
5РЕСПУБЛИКА (5REPUBLIС) Made by small talented team with a passion
and knowledge of our subject. It’s beautifully presented, with stunning photography
and design accompanying humorous, intelligent, diverse and unique editorial driven
by expert and award-winning writers and journalists from around the world. A respected brand built on top-quality, relevant content for a specific audience.
For advertisers 5РЕСПУБЛИКА (5REPUBLIС) is a platform to build your
brand and attract very specific and difficult to achieve through the french mainstream media customers.
Why 5РЕСПУБЛИКА (5REPUBLIС)? This is the first intellectual and high
quality magazine oriented on Russians and Russian-speaking people in France.
It exceeds the bimonthly circulation of 15,000 copies for the first year.
Our approach
5Республика (5Republique) is a new sort of magazine –
one that is adapting to the changing publishing world
and doing things a little differently.
Attract the attention of the Russian clientele? Increase knowlege of your brand for
the most perspective public? With 5РЕСПУБЛИКА (5REPUBLIС), you can
change the world by affecting the traveling people.
Besides of pay distribution (MLP) and editorial subscription, some quantity of issues
of 5РЕСПУБЛИКА (5REPUBLIС) are totaly free. It is distributed in the premium brands boutiques, luxury hotels and at the airport’s lounges (details – http://5respublika.com/magaz-anons). A model for efficient distribution and measurement that
directly target our readers (we know where to find them!)
It is true that 5РЕСПУБЛИКА (5REPUBLIС) wins 3-4 times the rate of resale
than any other publication competitive.
FACTS & FIGuRES
RegulaR RubRics
n
n
Exhibitions and Events n Announcements of concerts and DJ performances n
n Сafés and restaurants reviews n Food and all about wine n
Discover Paris (non-touristic guide to Paris) n Direction (where to go in France) n
n Interview with celebrities n Fashion trends and style n
n Cars and motos n Watches and beauty n
n everything you want to know but don’t know where to find it n
You're not interested in any? Tell us your wishes - we are open
to dialogue. The main thing is to ensure that your topic has been of interest to our readers
Excellent content and niche magazines are the future of publishing
Annually more than
250 000 of
2.5 million Russian tourists
Russian-speaking
come to France
residents lives in IDF only.
Writers and painters, businessmen, young professionals and models from Russia,
Ukraine and other parts of
82% prefer the Russian
the former Soviet
media
Union.
In
2013 Russian
tourists spent more
than € 573 million in
stores in France*.
In total, Russians spent
last year in France€ 4,1 billions
(including purchase of
real estates)
*According to Global Refund France
ReadeR snapshot
75% stay in mid-range to luxury hotels
50% also like to rent privately owned houses, apartments, gîtes and B&Bs
43% are learning or intend to learn French
50% are interested in buying property in France
65% regularly eat out at French restaurants
70% regularly purchase French wine
68% enjoy French cinema
*site subscribers survey 2013
■ 54,7% – Male
■ 45,3% – Female
*according to Yandex Global Research
45,3%
age
54,7%
51,3%
21,5%
58%
■ 58% – High
■ 39% – Medium
■ 3% – Low
18-24
years
63%
31%
■ 63% – university graduate
■ 31% – vocational education
■ 6% – Secondary school
13,9%
10,7%
39%
STATUS
SEX
INCOME
education
dEmOgraPhy
25-34
years
35-44
years
53%
45+
years
24%
19%
■ 53% – Menagers
■ 24% – Top-managers
■ 15% – Students
■ 8% – others
our readers – modern, purposeful, formed, socially active and solvent people.
Possess good sense of humour, have an eye on the recent trends in music, fashion, cultures and aspire
to correspond to spirit and interests of time. our audience is made up of, as marketing analysts speaks,
«trendsetting metropolitans aged 25-40».
An efficient and tailored distribution model
that directly targets our Francophile readers
distRibution (realising by MLP)
WEB STATS:
IN EXCESS OF
visitors per
100 000 unique
month (and growing);
supported by significant
Facebook, Twitter & Instagram followers
ESTIMATED READERSHIP:
25 000 – 35 000
(and growing)
ARounD FRAnCE: Bookstores, paper shops and
tabac stores
AIRPoRTS: CDG, orly, Biarritz, Lucciana, Hyeres
(Toulon), Saint-Exupery (Lyon), Lylle Lesquin,
nantes, Mauguyo (Montpellier), Merignac (Bordeaux), Blagnac (Toulouse), Marignane (Marseille),
nice, Carcassone
RAILWAY STATIonS: Paris, Lyon, Marseille,
Bordeaux, Grenoble, nice, nantes, etc.
CAR LIMouSInE SERvICE in Paris
HoTELS (for free): Park Hyatt, The Peninsula,
Fouqets, etc. (see the full list on the site)
TARIFS & SPECS
TARIFS (W/O VAT)
First spread (double page) (+1 month online banner)
Third cover (+1 month online banner)
2/1 douBlE PAGE
TRIM AREA 390x235 мм*
BLEED AREA 400x245 мм*
1/1 PAGE
TRIM AREA 195x235 мм*
BLEED AREA 201x245 мм*
Back cover (+2 month online banner)
Double page spread
Single page face to Editorial
Single page
Double page x 1/2
1/2 page
2 x 1/2 HOR.
1/2 VERT.
TRIM AREA 95x235 мм*
TRIM AREA117x390 мм*
BLEED AREA 135x400 мм*
BLEED AREA 99x245 мм*
€ 3 900
€ 3 190
€ 4 150
€ 3 600
€ 2 600
€ 2 570
€ 2 600
€ 1 500
Special projects: rubric’s sponsorship, poligraphic decisions
(special positions, saches, inserts, gatefold) etc – upon request
Agency discount 15%
N Circulation - 15.000 per issue in 2015N
N Minimum 96 pages per issue N
N Publish 6 times per year N
All ads in digital version of the magazine (for iPhone, iPad, PC
version) is clickable - multimedia content (music and promotional
videos) + 10%
All advertisers have the opportunity to place a banner on the site
for a special price (300x250) - € 100 / per month
or on the main page (300x600) - € 210 / month
deadlines
issue
Verification
ad closing date
visuals must be CMYK (never RGB, nor duotone, nor multichannel). All art must be at least 300 dpi. If you have a vector
art it’s recommended that you deliver art at 600 dpi to prevent
pixelation.
The preferred format for final artwork is PDF.
PDFs generated by Adobe Acrobat Distiller and not produced
directly by an application or PDF writer.
REMEMBER: Always keep important info like photo credits,
etc. away from the bleed (not closer then 5 mm) or they might
get chopped.
Page-proof:
QuarkXpress 8.0 or earler (Macintosh uniquement)
Adobe InDesign 3,0 or earler
All included files (vector, types) must be add separately
Graphic files:
TIFF, EPS
Resolution 300 dpi
Color model: CMYK
Vector files:
Adobe Illustrator CS or earler (EPS, AI)
Color: CMYK
All images used in vector files must be present separately.
All fonts must be in outlines (Create outlines).
.........................
Total color summ:
For book 300%
For cover 320%
Files must be provided with the following types of colour proof: ISo Coated v.2 (ECI)
March-April
before 13 of february
before 15 of february
May-June
before 15 of april
before 17 of april
July-August
before 15 of june
before 17 of june
September-october
before 14 of august
before 17 of august
Contact us
november-December
before 13 of october
before 16 of october
January–February 2016
before 3 of december
before 6 of december
Editorial office:
10 rue Louis Vicat, 75015 Paris, France
E-mail: [email protected]
Tel:+33.7.88.31.60.54
DISCOUNTS
Multi-pages.......................................................10%
3 publications ................................................. 12%
6 publications ..................................................14%
We offers an in-house design service.
Please contact [email protected] for a quote.
Advertising:
Objectif Média / Alexandra Rancon
Tel: +32 23 74 22 25
Gsm: +32 484 10 63 71
E-Mail: [email protected]
www.objectif-media.com