table of contents
About CTPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Dealerscope
About Dealerscope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Editorial Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Online Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
DealerscopeToday.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Rate Card Pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Ad Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
E-Gear
About E-Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Editorial Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Buyer’s Guide/TKO Tour . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Online Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Ad Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
CustomRetailer
About CustomRetailer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
CustomRetailer E-Weekly . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Ad Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Picture Business
About Picture Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Digital Clique . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Ad Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Custom Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2007 International CES® Rate Card . . . . . . . . . . . . . . . . . . . . . . .
CTPG Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
40
42
43
44
2008 Marketing & Media Position
ctpg media kit
The Consumer Technology Publishing Group (CTPG) of North American Publishing Company
publishes the leading consumer technology industry magazines in both the trade—Dealerscope,
CustomRetailer, Picture Business, Home Furnishings Business—and consumer marketplace
— E-Gear.
CTPG is the custom publisher of the Official Pre-Show Planner, Official Show Directory and Show
Guide and Directory Addendum for the International CES® as well as the CEA’s TKO Tour.
In addition, the group produces tailored publications for industry groups, such as HTSA Quarterly
for the Home Theater Specialists of America. CTPG also creates dynamic specialty publications
for the industry and for consumers like, How to Buy HDTV, How to Sell HDTV, How to Buy Audio
and How to Sell Audio, that keep our readers up-to-date on the latest technology.
Combined, our expertise across the industry allows CTPG to offer a complete marketing strategy
that is second to none.
CustomRetailer
Dealerscope
Selling strategies, custom products and
services for the custom electronics
professional.
www.customretailer.net
Peer-based knowledge and
experience for retailers
www.dealerscope.com
Picture Business
Dedicated to covering the
business of imaging retail.
www.picturebusinessmag.com
E-Gear
User-friendly reviews and savvy
CE products for consumers.
www.e-gear.com
Home Furnishings Business
Business and strategy for today’s
furniture retailer.
www.hfbusiness.com
DEALERSCOPE
mission
mission
Dealerscope, www.dealerscope.com and our daily newsletter gives retailers, manufacturers and
distributors the knowledge they need to increase sales, profits, incremental business and their
competitive edge in the consumer technology industry. Each day, Dealerscope helps its partners
reach the right audience, with the right message at the right time.
content
In-depth feature stories, news analysis and profiles highlight the people, strategies and trends that move
the industry.
Columns:
Departments:
> Attitude: Opinions that matter from Jeff O'Heir,
Dealerscope's editor in chief.
> Guerrilla Marketing: Elly Valas explores grass
roots marketing
> Mobile View: The mobile electronics view from MERA
> Consumerscope: Industry perspective from CEA
> Accessorize: Selling accessories
> Wake-up Call: Exploring problems in the industry and
how to fix them
> The Big Picture: How global economic trends impact
your business
“Dealerscope has become a
must read, it stays on top
of my desk!”
> Selling New Technology: A simplified, comprehensive
approach to selling the latest products and technologies
> Beyond White: A look at the newest appliances and the
companies that make and sell them
> Vendor Strategies: Initiatives that make strong partnerships
> Case Studies: Introducing the retailers that make a difference
> Floor Polish: The strategies and technologies that attract
customers and sell product
> The Source: The latest from distributors
> Buying Power: Inside buying groups
> How To: Everything you need to know about running your
business
> Back Office: Technologies and strategies that improve business
> Warranties: Information from the true profit drivers
> Nu SKUs: Only the best products
> Checkout: A quick-sketch Q&A with an industry mover-andshaker of the month
— Franklin Karp
Audio Video Systemss
editorial advisory board
Dealerscope’s EAB is made up of the industry’s leading executives from manufacturing, retailing and distribution companies. We
look to them for their leadership and knowledge of the industry we serve, to help educate a marketplace hungry for information.
We tap into their years of experience to make sure we cover important topics as well as current events and trends.
Michael Abt
President
ABT Electronics
Albert Baker
Executive Vice President
Warren’s World
Warren Chaiken
President
ALMO Corporation
Tony Evans
Vice President,
Communications
Frigidaire
Rachelle Friedman
President
J&R Music and
Computer World
David Lorsch
President
DBL Distributing
Thomas C. Malone
Senior Vice President
Audiovox Electronics
Corporation, a subsidiary of
Audiovox Corporation
Dan Murphy
Vice President,
Product Marketing
& Communications
XM Radio
Jon Myer
CEO
Myer-Emco
Don Patrican
Executive Vice President
Maxell
Frank Sadowski
Executive VP
D&M Holdings
Dean Summers
President/Founder
CE Interactive
Peter Weedfald
Chief Marketing Officer
Circuit City
Karl Wiley
Director,
Consumer Electronics
eBay
Stephen Witt
Vice President of Brand
Marketing & Communications
Alpine Electronics of America
Fay Wood
President & CEO
WaCa
DEALERSCOPE
circulation
Dealerscope readers are leading the new world of consumer technology.
Here is the qualified circulation we reach:
The Strength of Our Circulation
*
6
Total Qualified Circulation: 20,000
Dealerscope’s circulation has a 100% request rate.
1 RETAILERS- Consumer Electronics Stores including Audio/Video,
5
4
Major Household Appliance, Camera/Photographic, Video Software/
Music/Record, Furniture, Hardware, Mobile Electronics/Autosound,
Automotive, Computer/Office Super Stores and Communication Stores
3
2
16,800 = 84%
2 MassMerchants - Warehouse Clubs, Discount Stores,
Mass Merchandisers, Military PX, Supermarkets, Drug Stores
and Department Stores
1,288 = 6.4%
1
3 MailOrdeR - Catalog Houses and Catalog Showrooms
120 = .6%
4 E-Retailers
321 = 1.6%
5 DISTRIBUTORS
976 = 4.9%
6 MANUFACTURERS’REPS
495 = 2.5%
$500,000
to $1,000,000
$1,000,001
to $5,000,000
Over
$5,000,000
* Source: Dealerscope’s June 2007 BPA Statement
Buyers
Owners, Presidents,
Vice-Presidents, General
Managers, Managers
1,863
331
909
5,810
0.0
0.2
0.4
0.6
0.8
1.0
Classification by Title*
16,897
6,684
7,506
Classification by Total Annual Retail Sales*
Sales Managers,
Sales Persons
Merchandise
Managers
DEALERSCOPE
2008 editorial calendar
January
February
March
April
May
Themes
Tradeshows/Events
Ad Close
Materials Due
> Dealerscope Hall of Fame
> CES Hot Products
2008 International CES
January 6-10, Las Vegas, NV
PMA 2008
January 31-February 2, Las Vegas, NV
11.30.07
12.7.07
> Digital Imaging
> CES Trends
CEA Winter Retreat
February 7-9, Park City, UT
1.4.08
1.11.08
> Top 100 Retailers
> Buying Group Profiles
> Buying Group Roundtable
Display Search US FPD Conference
March 11-13, San Diego, CA
Knowledgefest 2008 (MERA)
March 15-18, Louisville, KY
PARA Conference
March 12-14, Orlando, FL
2.7.08
2.14.08
> Distributor Roundtable
> Distributor Guide
CTIA Wireless 2008
April 1-3 Las Vegas, NV
CEDIA Expo Spring
April 8-11, Las Vegas, NV
3.7.08
3.14.08
4.4.08
4.11.08
5.6.08
5.13.08
> 12-Volt Spotlight
> Mobile Electronics Roundtable
June
> 40 Under 40 Executive Profiles
July
> Future Technology Roundtable
6.5.08
6.12.08
> Retail Excellence Awards
> Special Industry Statistical Review
7.10.08
7.17.08
8.7.08
8.14.08
8.12.08
8.19.08
9.5.08
9.12.08
10.2.08
10.9.08
11.6.08
11.13.08
August
September
> Home Theater and Custom Installation
> Merchandising Feature
InfoComm 2008
June 15-21, Anaheim, CA
CEA CEO Summit
June 14-20, Las Vegas, NV
CEDIA Expo 2008
September 3-7, Denver, CO
Dealerscope’s Accessory Issue
News, product information and selling tips on the hottest accessory categories
October
> CE Demographic Trends
November
> Best New Companies
December
> Industry Year in Review
> Corporate Profiles
> CES Preview
> Regional Retailer Roundtable
CEA Industry Forum
October 19-22, Las Vegas, NV
CTPG is the custom publisher of the
International CES® Official Pre-Show Planner,
Official Show Directory and Show Guide and
Directory Addendum and the September ‘08 and
Winter ‘09 CEDIA Electronic Lifestyles® magazines.
Contact our sales staff for special
advertising rate & package opportunities. Ad space
starts closing on October 31!
DEALERSCOPE
online opportunities
Dealerscope.com
Reach your target audience as they uncover the new Dealerscope.com
Exclusive Advertising
Get your advertising message in front of thousands of responsive industry professionals who turn to Dealerscope.com to find
the knowledge they need to do their jobs effectively. Whether it’s an exclusive spot on the Dealerscope.com home page or Runof-Site (ROS) advertising, Dealerscope.com will help build your brand, enhance familiarity with your products/services and drive
traffic and customers directly to you.
Sponsor Content
Comprehensive industry news, articles from the current issue, Web exclusives, custom publishing and much more – all organized
by “Companies Mentioned” and Topic.
2008 Dealerscope.com
Advertising Rates & Specifications
All rates are gross (15% allowable agency commission)
Home Page Top Leaderboard (728 x 90 pixels)
Home Page Skyscraper (160 x 600 pixels)
Home Page Rectangle (180 x 150 pixels)
Home Page Bottom Leaderboard (728 x 90 pixels)
Current Issue Sponsorship^ (88 x 31 pixels, plus 728 x 90 pixels)
Industry News Sponsorship^ (88 x 31 pixels, plus 728 x 90 pixels)
Run-of-Site Large Rectangle (300 x 250 pixels)
INTERNAL PAGES
Leaderboard (728 x 90 pixels)
Large Rectangle (300 x 250 pixels)
12 months
$14,850 14,850 12,760 12,760 12,760 12,760 29,150 $5,390 4,400 6 months
$8,170 8,170 7,020 7,020 7,020 7,020 16,030 3 months
$4,460
4,460
3,830
3,830
3,830
3,830
8,750
$2,960 2,420 $1,630
1,330
* includes a 1X per month insertion in DealerscopeToday.com e-newsletter.
^ includes Micro Button on home page and Leaderboard on “Story Page”
Additional Advertising Specifications:
> Maximum file size: 35K
> Looping restrictions: Animated, 4 loops max with refresh time of no less than 2 seconds
> File types: gif, jpg or Flash. Flash (.swf) must contain proper ClickTag: on (release) {getURL (clickTag, "_blank");}
Info Center
> Put your podcasts, catalogs, product demonstrations, marketing materials, and photographs in front of a captive audience.
> Press Center materials are located throughout Dealerscope.com, including the home page and links from related content
throughout the Web site. Obtain sales leads when your content is accessed!
> 12-Month Press Center: $3,850 (net)
Includes unlimited content postings as well as Run-of-Site advertising exposure on Dealerscope.com.
DEALERSCOPE
DealerscopeToday.com
Reach more than 9,000 subscribers who receive
DealerscopeToday.com
every day.
DealerscopeToday.com is the industry’s leading FREE daily e-mail newsletter
that is delivered to readers’ inboxes every day, providing them with the latest
CE retail industry news, new product announcements, show reports and people news. Unlike competitors’ newsletters, which simply rehash news that
can be found anywhere on the Web, DealerscopeToday.com offers original
content, such as weekly interviews with retailers on their businesses and the
industry at large, as well as case studies that help give dealers and vendors
ideas on how to improve their own stores and companies. All this is presented in an easy-to-read format, designed to be as user friendly as possible.
> presidents,
76.8%managers
are owners, presidents, vice
or
general managers
> 72.7% are retailers
> 36.5%
have total annual
sales volume of over $5 million
2008 DealerscopeToday.com
Per Day
Top Banner/Leaderboard: 728 x 90 pixels
Skyscraper: 160 x 600 pixels
Per Week
$220
$1,100
200
790
Top Banner: 170
660
468 x 60 pixels
Lower Banners: 468 x 60 pixels
140
570
All e-newsletter advertising should be either a gif or jpg with a maximum file size of 35k.
DEALERSCOPE
2008 Display Advertising Rates
2008 rate card
Jumbo Full Page
Jumbo 1/2 page Spread
Junior Page
Jumbo 1/2 Square
Jumbo 1/2 Horizontal
Jumbo 1/2 Vertical
Junior Island
Junior 1/2 Horizontal
Jumbo 1/4 Square
Horizontal Banner
Vertical Banner
B/W
4/C
B/W
4/C
B/W
4/C
B/W
4/C
B/W
4/C
B/W
4/C
B/W
4/C
B/W
4/C
B/W
4/C
B/W
4/C
B/W
4/C
1X
6X
8X
12X
14X
24X
$10,980
$13,590
$10,450
$12,920
$9,340
$11,550
$8,250
$10,180
$7,690
$9,500
$6,590
$8,150
10,980
13,590
10,450
12,920
9,340
11,550
8,250
10,180
7,690
9,500
6,590
8,150
8,520
11,120
8,110
10,560
7,260
9,460
6,400
8,350
5,970
7,790
5,120
6,670
8,150
8,890
7,740
8,450
6,930
7,560
6,110
6,660
5,700
6,220
4,890
5,340
8,150
8,890
7,740
8,450
6,930
7,560
6,110
6,660
5,700
6,220
4,890
5,340
8,150
8,890
7,740
8,450
6,930
7,560
6,110
6,660
5,700
6,220
4,890
5,340
5,290
6,030
5,020
5,730
4,500
5,130
3,960
4,530
3,700
4,230
3,180
3,630
5,290
6,030
5,020
5,730
4,500
5,130
3,960
4,530
3,700
4,230
3,180
3,630
4,760
5,510
4,530
5,230
4,050
4,680
3,560
4,130
3,340
3,860
2,860
3,300
4,760
5,510
4,530
5,230
4,050
4,680
3,560
4,130
3,340
3,860
2,860
3,300
4,760
5,510
4,530
5,230
4,050
4,680
3,560
4,130
3,340
3,860
2,860
3,300
2008 Classified Advertising Rates
10
1 Column = 2 3/4" W
1 Column1X
1 inch
2 inches
3 inches
4 inches
5 inches
6 inches
3X
$160 320 480 630 790 960 2 Columns = 5 7/8" W
2 Columns
1 inch
2 inches
3 inches
4 inches
5 inches
6 inches
1X
$320 630 960 1,270 1,590 1,900 3 Columns = 9 1/2" W
3 Columns
1 inch
2 inches
3 inches
4 inches
5 inches
6 inches
1X
$480 960 1,440 1,900 2,390 2,860 6X
$150 290 430 580 730 870 3X
$290 580 870 1,170 1,460 1,740 3X
$430 870 1,310 1,740 2,190 2,620 12X
$140 260 400 540 670 790 6X
$260 540 790 1,060 1,320 1,590 6X
$400 790 1,190 1,590 2,000 2,390 $130
240
360
480
590
710
12X
$240
480
710
960
1,190
1,440
12X
$360
710
1,070
1,440
1,780
2,140
premium positions
back cover.............................. 30% premium
inside front.............................. 25% premium
inside back.............................. 20% premium
center spread......................... 15%
consecutive rights or lefts... 10%
other preferred positions..... 10%
Standard red, yellow or blue may be ordered as a
second color, in all classified ad sizes = $130
upcharge
For Four-color process, in all classified ad sizes =
$310 upcharge
PMS Color for classified ads (per) = $1,770
Standard 2nd Color for classified ads = $1,290
Call our publishing team
for special opportunities
and package rates with the
Official CES publications!
DEALERSCOPE
2008 display
advertising dimensions
Page Trim Size: 10-1/4" W x 12" H
Jumbo Spread
Live Area: 19" W x 11-1/4"H
Bleed Size: 20-3/4" W x 12-1/4"H
Trim Size: 20-1/2"W x 12 "H
Jumbo Half Square
Live Area: 6-3/4 "W x 6-3/4 "H
Bleed Size: 7-3/8"W x 7-3/8"H
Trim Size: 7-1/4"W x 7-1/4 "H
Jumbo Half Page Spread
Live Area: 19"W x 5-1/4"H
Trim Size: 20-1/2"W x 5-3/4"H
Jumbo Half Horizontal
Live Area: 9-1/4"W x 5-1/4" H
Bleed Size: 10-1/2" W x 5-7/8" H
Trim Size: 10-1/4" W x 5-3/4" H
Jumbo Half Vertical
Live Area: 4-1/2" W x 11" H
Bleed Size: 5-1/8" W x 12-1/4" H
Trim Size: 5 " W x 12 " H
Jumbo Full Page
Live Area: 9-1/2"W x 11"H
Bleed Size: 10-1/2"W x 12-1/4"H
Trim Size: 10-1/4"W x 12"H
Junior Half Island
Bleed Size: 5-1/8" W x 7-5/8" H
Trim Size: 5 " W x 7-1/2" H
Junior Half Horizontal
Live Area: 6-3/4" W x 4-7/8" H
Bleed Size: 7-3/8" W x 5-1/2" H
Trim Size: 7-1/4 " W x 5-3/8 " H
2008 Classi fi e d
Adve rtisi ng Dime nsions
Jumbo Quarter Square
Live Area: 4-1/2" W x 4-7/8" H
Bleed Size: 5-1/8" W x 5-1/2" H
11
Horizontal Banner
Live Area: 9-1/8" W x 2-1/4" H
Bleed Size: 10-1/2" W x 2-7/8" H
Trim Size: 10-1/4" W x 2-3/4" H
Vertical Banner
Bleed Size: 2-7/8" W x 12-1/4" H
Trim Size: 2-3/4 " W x 12 " H
Junior Page
Live Area: 6-3/4"W x 11"H
Trim Size: 7-1/4"W x 12 "H
LastWord
1 Column: 2-3/4"W
2 Columns: 5-7/8"W
3 Columns: 9-1/2"W
DEALERSCOPE
specifications
General Regulations and Policies
All copy subject to approval. The publisher reserves the right to reject
or cancel any advertisement for any reason at any time. Advertisements
which, in the publisher’s opinion, give the illusion of editorial material will
carry the word “Advertisement.”
In consideration of Dealerscope's acceptance of such advertisements for publication, the agency and the advertiser will indemnify and save harmless Dealerscope
and its officers, employees and agents against all loss, liability, damage and expense
of whatsoever nature arising out of copying, printing or publishing of its advertisement including, without limitation, reasonable attorney’s fees resulting from claims or
suits for libel, violation of rights or privacy, plagiarism and copyright and trademark
infringement.
All insertion agreements (insertion orders) shall be governed by the laws of the
Commonwealth of Pennsylvania. Claims arising in connection with said agreement, or its performance by either party, may be decided by and in the state and
federal courts sitting in the Commonwealth of Pennsylvania. The advertiser and
the advertising agency are jointly and severally liable for payment. The advertiser
agrees to submit to the personal jurisdiction of such courts as an inducement and
consideration for the publisher's acceptance of the order.
General Rate Policy: Advertisers may cancel or amend schedules at the time
any change in rate becomes effective, without incurring a short-rate adjustment, provided the contract has been followed up to the date of cancellation.
Position Policy: The Publisher guarantees no position request unless contracted for at premium rate and assumes no responsibility if position differs
from request; nor does the Publisher assume responsibility if coupons of two
advertisements back each other in an issue. The Publisher reserves the right to
reject or cancel any advertisement for any reason at any time.
Minimum rate holder: 1⁄4 page square
Commissions: 15% commission allowed on space to recognized agencies. 30
days net. No commission on production charges. Any account not paid within
30 days will be subject to a service charge of 1 1/2% per month. Payment for any
advertising shall be due and payable at Publisher’s office:
1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094
Short Rates and Credits: Advertisers will be short rated if they do not use the
number of insertions contracted for a twelve-month period upon which their
frequency discount was based. Advertisers will receive a credit if they run sufficient insertions to earn a lower rate.
Cancellations: No cancellations will be accepted after space reservation closing date.
Mechanical Specifications
Printed Web offset, SWOP, standards with saddle stitch binding.
Trim size: 10 1⁄4"W x 12" H
Bleed: 10 1⁄2"W x 12 1⁄4"H
Spread: 20 1⁄2"W x 12" H
Spread w/bleed: 20 3⁄4"W x 12 1⁄4"H
Allow 3⁄8" safety for all live copy.
Inssuance: 15th of the month of issue
Digital Specifications/PDF File Requirements
PDF (Portable Document Format) is the required file format for
Dealerscope magazine.
PDF files must be created with Acrobat Distiller 4.05 or higher using the
instructions provided on picturebusinessmag.com/productionspecs
• Scanned images must be high resolution (between 200 and 400 dpi), saved as
CMYK (no RGB or JPEG graphics) as a TIFF or EPS.
• All fonts must be embedded in the PDF and be Type 1 or 3 - No Truetype.
• Bleeds must be .1250" outside trim
• All PDFs must be high res/press optimized
• Files must be right reading, portrait mode only 100% size, no rotations.
• ALL FILES MUST be accompanied by a single page, composite color proof.
However, if color is critical please provide us with a composite SWOP-certified
color proof (with color bars) along with your digital file. To see a list of SWOP-
Inserts
Publication trim: 10 1⁄4"W x 12"H.
Minimum size insert: 3 1⁄2" W x 5"H (binding edge).
Maximum size insert: 10 1⁄2"W x 12 1⁄4"H (which will trim down to
10-1⁄4"W x 12"H in the book).
Lip on a full size insert should be 5-1⁄8"
NOTE: Insert spine dimension must be larger than the dimension of the width. All
inserts jog to the head and require an additional 1⁄8" head trim. Allow 3⁄8" safety
for all live copy. Minimum stock weight is 60# text. Maximum stock weight is
10 pt. Four-page inserts must be supplied folded and within the sizes indicated
above. Four-page inserts also require a 1⁄4" high pick-up lip on the high folio side.
Review inserts greater than four pages or with unusual shapes, folds or die cuts
with a production representative. Inserts not furnished to these standards will
incur additional production charges. Inserts with perforations must be reviewed
with production manager prior to manufacturing of the insert.
Quantity required for full run insertion:
Contact production manager for quantities needed for full run, regional or
demographic inserts.
The USPS has set strict standards regarding the size and weight of BRCs as well as
the content and formatting of items qualifying for mailing within the Standard A Class.
Please review the specifications for your insert with a production representative prior
to manufacturing to ensure postal compliance.
12
certified proofs we accept, please visit www.swop.org/certification/certmfg.asp.
We cannot grant make goods for poor color reproduction unless SWOP-certified color proof is supplied with your digital file. Supplied color lasers will be
used as a guide for color only.
• Files submitted electronically must be submitted on one of the following forms
of removable storage media: Macintosh compatible 3.5 Floppy disk, Zip Disk
(100MB), or CD-ROM. Ads can be uploaded to our ftp site if accompanied by a
faxed black and white laser at time of upload. Call the Production Manager for
further detailed information.
•Advertisers or Ad Agencies that do not comply with the above mechanical
specifications and/or procedures waive all claims to makegoods or refunds
and hold harmless Dealerscope in any and all production disputes. Additional
charges will be incurred if ad does not conform to the specs above.
Send advertising materials & insertion orders to:
Production Manager, Dealerscope
North American Publishing Company
1500 Spring Garden Street, 12th Floor
Philadelphia, PA 19130-4094
Any questions regarding ad materials should be directed to
the Production Manager at (215) 238-5300.
Insert Shipping Instructions:
Send six insert samples to: Production Manager, Dealerscope, 1500 Spring
Garden Street, 12th Floor, Philadelphia, PA 19130-4094.
Ship inserts pre-paid to:
RR Donnelley,
3401 Heartland Drive, Liberty, MO 64068-0298,
Attn: Joy Krull, 816.792.6346.
Deliveries accepted 8:00 a.m. to 3:30 p.m. Monday through Friday.
Inserts should be shipped pre-paid, in cartons, on skids, clearly marked
Dealerscope. Include issue date, quantity in each carton, plus the total number
of cartons on skids being delivered. Affix a sample of the insert to the outside of
each carton. Clearly indicate if shipping multiple inserts for multiple issues. Pack
two page inserts in cartons, facing the same direction. Four page inserts need to
be supplied folded and within the sizes indicated above. For inserts larger than
four pages or inserts of an unusual shape, fold or die cut, contact the production
manager at 215.238.5300. Additional charges will be incurred if insert packing
does not meet specified requirements. Please do not ship inserts more than 90
days in advance of issue.
Advertisers or Ad Agencies that do not comply with the above insert specifications and/or procedures waive all claims to make-goods or refunds and
hold harmless Dealerscope in any and all production disputes. Advertisers
or Agencies may also incur additional production charges if they do not comply
with the above insert specifications and/or procedures.
DEALERSCOPE
mission
mission
Launched in August 1999, E-Gear is a source for intelligent, insightful information on all consumer
electronics. Through features and “how to” articles, the magazine helps readers understand how to
integrate electronics into their lifestyles. This growing publication identifies and reviews the best and
most interesting products the consumer electronics industry has to offer. Best of all, information is presented in a lively, user-friendly fashion, while maintaining high technical integrity. E-Gear looks at the
field of consumer electronics not as a collection of product categories, but as products that contribute
to a modern lifestyle.
Over 20 new product reviews
In Each Issue!
content
In addition to E-Gear’s feature stories and reviews, each issue contains unique departments showcasing
information, products and the electronics lifestyle.
> 25 Tips: Top tips in the most popular product categories.
Readers can submit their own at www.e-gear.com
> Do It Yourself: We walk you through the steps
to build your digital universe.
> Content: Reviews of the software (game, video, audio)
that brings out the best in your hardware. Special focus
on HD DVD and Blu-ray.
> Gearhead: An insider's rant on the technology world.
> Cheat Sheet: The tough tech stuff explained.
PLUS…
New Gear...Products Reviews...E-Home...E-Mobile...
DVDs & Videogames
“E-Gear is a solid advertising partner
for us. The expertise of their editorial
staff and foresight of the sales staff
encourages a long-term, mutually beneficial relationship.”
— Mark Aling, Marketing Manager
Paradigm/AudioStream
14
E-GEAR
Feature Editorial
February
Tradeshows/Events
Ad Close
Materials Due
> E-Gear’s Editor’s Choice Top 40
> Do-It-Yourself
> Media Centers
> 25 Mobile Phone Tips
> Back-up Solutions
PMA 2008
January 31-February 2, Las Vegas,
NV
EHX Spring
March 11-15 Orlando, FL
11.22.07
11.28.07
On Sale: 1.17.08
April
> CES new gear report
> GPS Navigation
> 25 Digital Camera Tips
> Do-It-Yourself
PARA Conference
March 12-14, Orlando, FL
Knowledgefest 2008 (MERA)
March 15-18, Louisville, KY
1.18.08
1.25.08
On Sale: 3.14.08
June
> High Definition Camcorders
> 25 Mobile Electronic Tips
> Do-It-Yourself
CTIA Wireless 2008
April 1-3 Las Vegas, NV
CEDIA Expo Spring
April 8-11, Las Vegas, NV
InfoComm 2008
3.21.08
3.28.08
On Sale: 5.18.08
5.23.08
5.30.08
On Sale: 7.18.08
7.18.08
7.25.08
On Sale: 9.12.08
8.22.08
8.29.08
On Sale: 10.17.08
August
October
> Smart Phones
> 25 Home Audio Tips
> Do-It-Yourself
> Mobile Electronics
> 25 Home Networking Tips
> Do-It-Yourself
CEDIA Expo 2008
E-Gear’s Total Gear Buying Guide
Home Theater, MP3, Wireless, PC, Audio, Imaging... and much more!
This special issue will include hundreds of Tech Products, Shopping Tips and a
Technology Guide that includes everything for the Digital Lifestyle!
December
> Holiday Gift Guide
> High tech gadgets
for the whole family
> Mobile Electronics
> 25 HDTV Shopping Tips
> Do-It-Yourself
E-Gear’s Guide to Collegiate Gadgets
Personal Tech (gear to carry or wear), Small Room Audio
(HT systems for dorms and apartments), Video Gaming, MP3 players, Notebook
Computers, Car Audio, High Tech Sports Gear, Digital Imaging, Wild Wireless
Phones and much more.
3 Month Shelf Life!
10.2.08
10.9.08
On Sale: 11.21.08
Spring – 1.31.08
Spring – 2.7.08
Fall – 8.1.08
Fall – 8.8.08
CTPG is the custom publisher of the International
CES® Official Pre-Show Planner, Official Show
Directory and Show Guide and Directory
Addendum and the September ‘08 and Winter ‘09
CEDIA Electronic Lifestyles® magazines.
Contact our sales staff for special advertising
rate & package opportunities! Ad space starts
closing on October 31!
15
E-GEAR
special issues
The ultimate
High Tech Lifestyle Gear
Guide
> 100s of products
> Home Networking
> Digital Cameras
> Handheld Computing
> Home Theater
> Digital Video
> Internet Audio
> Wireless Phones
…and much more!
Ad close — 8.22.08
The ultimate College Gear
Guide
FALL & SPRING ISSUES
> Personal Touch
> Car Audio
> Small Room Audio
> High Tech Sports Gear > Video Gaming
> Notebook Computers
> MP3 players
> Wireless Phones
> Digital Imaging
…and much more!
Ad close
Spring — 1.31.08
Fall — 8.1.08
16
E-GEAR
E-Gear.com
Reach your target audience as they uncover the new E-Gear.com
Get your advertising message in front of thousands of responsive consumer elecronics early-adopters who turn to E-Gear.
com to find the knowledge they need. Whether it’s an exclusive spot on the E-Gear.com home page or Run-of-Site (ROS)
advertising, E-Gear.com will help build your brand, enhance familiarity with your products/services and drive traffic and
customers directly to you.
Sponsor Content
Comprehensive industry news, articles from the current issue, Web exclusives, custom publishing and much more –
all organized by “Companies Mentioned” and Topic.
2008 E-Gear.com
INTERNAL PAGES
12 months
$11,000 11,000 9,570 9,570 9,570 9,570 22,000 $4,070 3,300 6 months
$6,050 6,050 5,260 5,260 5,260 5,260 12,100 3 months
$3,300
3,300
2,870
2,870
2,870
2,870 6,600
$2,240 1,820 $1,230
1,000
17
E-GEAR
2008 rate card
General ROP
1X
3X
6X
9X
12X
Full Page
$22,390
$21,720
$21,050
$20,380
$19,730
2/3 Page
17,920
17,380
16,850
16,300
15,770
1/2 Page
14,560
14,140
13,680
13,250
12,810
1/3 Page
10,080
9,750
9,480
9,190
8,880
Cover 2
26,860
26,080
25,250
24,450
23,650
Cover 3
23,740
23,040
22,310
21,590
20,870
Cover 4
29,120
28,230
27,380
26,470
25,620
Retail/Mail Order/Travel/Entertainment
1X
3X
6X
9X
12X
Full Page
$16,590
$16,090
$15,600
$15,100
$14,600
2/3 Page
13,280
12,840
12,450
12,090
11,690
1/2 Page
10,770
10,470
10,140
9,780
9,490
1/3 Page
7,480
7,250
7,030
6,810
6,590
Cover 2
19,890
19,300
18,710
18,120
17,510
Cover 3
17,570
17,060
16,510
16,010
15,480
Cover 4
21,550
20,930
20,270
19,610
18,960
Classified Line Ad Rates
(Approximately 40 characters per line)
Equipment Wanted, Help Wanted,
Business Opportunities, Services
to the Trade and
For Sale ads:
1X
$27.56
3X
6X
$24.80
$21.44
Classified Color Charges
Standard red, yellow or blue may
be ordered as a second color,
in all ad sizes = $110 upcharge
2008 Classified
Advertising Rates
Note: All rates are 4/C
18
1 column = 2 7/16"W
1 Column
1X
2X
1 inch
2 inches
3 inches
4 inches
5 inches
6 inches
7 inches
8 inches
9 inches
10 inches
$400
770
1,120
1,490
1,870
2,170
2,560
2,870
3,250
3,630
$330
630
860
1,190
1,490
1,740
2,040
2,300
2,590
2,860
3X
$310
570
840
1,100
1,370
1,580
1,800
2,080
2,310
2,580
2 column = 5/8"W
1 Column
1X
1 inch
2 inches
3 inches
4 inches
5 inches
6 inches
7 inches
8 inches
9 inches
10 inches
$770
1,470
2,140
2,810
3,560
4,160
4,800
5,450
6,070
6,690
2X
3X
$640
1,170
1,680
2,240
2,780
3,260
3,760
4,240
4,780
5,270
$560
1,090
1,540
2,130
2,550
2,940
3,380
3,890
4,310
4,750
3 columns = 7 13/16"W
1 Column
1X
2X
1 inch $1,100
2 inches 2,130
3 inches 3,080
4 inches 4,080
5 inches 5,100
6 inches 5,900
7 inches 6,810
8 inches 7,710
9 inches 8,580
10 inches 9,280
$900
1,700
2,400
3,230
3,990
4,650
5,370
6,030
6,790
7,450
3X
$820
1,570
2,200
2,990
3,650
4,170
4,810
5,540
6,110
7,010
E-GEAR
2008 display advertising
dimensions
Page Tr im Size: 8-7/8" W x 10-7/8" H
Full Page
Live Area: 8-1/8" W x 10-1/8" H
Bleed Size: 9-1/8" W x 11-1/8" H
Trim Size: 8-7/8" W x 10-7/8" H
2/3 Page Vertical
Live Area: 5-3/8" W x 10-1/8" H
Bleed Size: 6-1/8" W x 11-1/8" H
Trim Size: 6" W x 10-7/8" H
Spread
Live Area: 17-1/8" W x 10-1/8" H
Bleed Size: 18-1/4" W x 11-1/8" H
Trim Size: 17-3/4" W x 10-7/8" H
Half Page Horizontal
Live Area: 7-7/8" W x 4-7/8" H
Bleed Size: 9-1/8" W x 5-1/2" H
Trim Size: 8-7/8" W x 5-3/8" H
Half Page Spread
Live Area: 16-3/4" W x 4-7/8" H
Bleed Size: 18-1/4" W x 5-1/2" H
Trim Size: 17-3/4" W x 5-3/8" H
1/3 Page Vertical
Live Area: 2-1/2" W x 10-1/8" H
WBleed Size: 3-1/8" W x 11-1/8" H
1/3 Page Square
Live Area: 5-3/8" W x 4-7/8" H
Bleed Size: 6-1/8" W x 5-5/8" H
Trim Size: 6" W x 5 /12" H
1/4 Page Island
Bleed Size: 4-5/8" W x 5-5/8" H
Trim Size: 4-1/2" W x 5-1/2" H
Classified
2008
Classified
Advertising
Dimensions
19
1 Column
2 7⁄16 W
3 Columns
7 13⁄16 W
2 Columns5 1⁄8 W
E-GEAR
specifications
All copy subject to approval. The publisher reserves the right to reject or cancel any
advertisement for any reason at any time. Advertisements which, in the publisher’s
opinion, give the illusion of editorial material will carry the word “Advertisement.”
In consideration of E-Gear’s acceptance of such advertisements for publication, the
agency and the advertiser will indemnify and save harmless E-Gear and its officers,
employees and agents against all loss, liability, damage and expense of whatsoever
nature arising out of copying, printing or publishing of it’s advertisement including,
without limitation, reasonable attorney’s fees resulting from claims or suits for libel,
violation of rights or privacy, plagiarism and copyright and trademark infringement.
General Rate Policy:
Advertisers may cancel or amend schedules at the time any change in rate
becomes effective, without incurring a short-rate adjustment, provided the contract has been followed up to the date of cancellation.
Printed Web offset, SWOP standards, with perfect binding.
Trim size: 8 7⁄8"W x 10 7⁄8"H
Bleed: 9 1⁄8"W x 11 1⁄8"H
Spread: 17 3⁄4"W x 10 7⁄8"H
Spread w/bleed: 18 1⁄4"W x11 1⁄8"H
Allow 3⁄8" safety for all live copy
Digital Specifications/PDF File Requirements:
PDF (Portable Document Format) is the required file format
for E-Gear magazine.
PDF files must be created with Acrobat Distiller 4.05 or higher using the instructions
provided on e-gear.com/productionspecs
• Scanned images must be high resolution (between 200 and 400
dpi), saved as CMYK (no RGB or JPEG graphics) as a TIFF or EPS.
However, if color is critical please provide us with a composite SWOP-certified color
proof (with color bars) along with your digital file. To see a list of SWOP-certified
Position Policy:
The Publisher guarantees no position request unless contracted for at premium
rate and assumes no responsibility if position differs from request; nor does the
Publisher assume responsibility if coupons of two advertisements back each other
in an issue. The Publisher reserves the right to reject or cancel any advertisement
for any reason at any time. Minimum rate holder: 1/12 page for E-Gear.
Commissions:
15% commission allowed on space to recognized agencies. 30 days net. No commission on production charges. Any account not paid within 30 days will be subject
to a service charge of 1 1/2% per month. Payment for any advertising shall be due
and payable at Publisher’s office:
Short Rates and Credits:
Advertisers will be short rated if they do not use the number of insertions contracted for a twelve-month period upon which their frequency discount was based.
Advertisers will receive a credit if they run sufficient insertions to earn a lower rate.
Cancellations:
No cancellations will be accepted after closing date.
proofs we accept, please visit www.swop.org/certification/certmfg.asp. We cannot
grant make goods for poor color reproduction unless SWOP-certified color proof is
supplied with your digital file. Supplied color lasers will be used as a guide for color only.
• Advertisers and Ad Agencies that do not comply with the above mechanical
specifications and/or procedures waive all claims to make-goods or refunds and
hold harmless E-Gear in any and all production disputes. Additional charges will be
incurred if ad does not conform to the specs above.
Production Manager, E-Gear
Any questions regarding ad materials should be directed to the Production
Manager at (215) 238-5300.
Inserts
Publication trim: 8 7⁄8"W x 10 7⁄8"H.
Minimum size insert: 3 1⁄2"W x 5"H (binding edge).
8 7⁄8"W x 10 7⁄8"H in the book).
NOTE: Insert spine dimension must be larger than the dimension of the width. All
inserts jog to the foot and require an additional 1⁄8" foot trim. Allow 3⁄8" safety for all
live copy. Minimum stock weight is 60# text. Maximum stock weight is 10 pt. Fourpage inserts must be supplied folded and within the sizes indicated above. Review
inserts greater than four pages or with unusual shapes, folds or die cuts with a production representative. Inserts not furnished to these standards will incur additional
production charges. Inserts with perforations must be reviewed with production
manager prior to manufacturing of the insert.
Contact production manager for quantities needed for full run, newsstand, regional
or demographic inserts.
Send six insert samples to: Production Manager, E-Gear,
1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130
20
Advertisers or Ad Agencies that do not comply with the above insert specifications and/or procedures waive all claims to make-goods or refunds and hold
harmless E-Gear in any and all production disputes. Advertisers or Agencies will
incur additional production charges if they do not comply with the above insert
specifications and/or procedures.
Inserts should be shipped pre-paid, in cartons, on skids, clearly marked E-Gear.
Include issue date, quantity in each carton, plus the total number of cartons on skids
being delivered. Affix a sample of the insert to the outside of each carton. Clearly indicate if shipping multiple inserts for multiple issues. Pack two page inserts in cartons,
facing the same direction. For inserts larger than four pages or inserts of an unusual
shape, fold or die cut, contact the production manager at 215.238.5300. Additional
charges will be incurred if insert packing does not meet specified requirements.
Please do not ship inserts more than 90 days in advance of issue.
RR Donnelley-Kansas City, 3401 Heartland Drive, Liberty, MO 64068-0298, Attn: Joy
Krull, 816.792.6346.
E-GEAR
mission
mission
CustomRetailer is a business strategy magazine for the residential A/V and automation integration electronics professional.
Each issue of CustomRetailer is crafted like an exclusive management conference. Business
coaching from respected professionals stimulates and educates those who are ambitious
for success. The core columns, departments and features are focused on training, employee
retention, business management, marketing and merchandising from respected experts
in their fields. New voices in the publication address legal advice, financial planning and
employee compensation, rounding out the portfolio of topics represented in the magazine.
Just as our readers aspire to be expert advisors and resources to their customers,
CustomRetailer targets owners and managers who are passionate about their businesses.
New technologies and applications are advancing every day, providing plenty of reasons for
readers to work in their businesses. CustomRetailer’s objective is to help our readers work
on their businesses.
background
Celebrating our sixth year in 2008, we have expanded our reach into both the specialty A/V
and custom installation communities. Our total distribution now includes even more installers, integrators and service professionals that qualify to receive the magazine. More than
74% of our readers have a job description that identifys them as Business Management/
Buying confirming our position that we are connecting buyers with sellers. Our manufacturer partners in the industry tell us that the blurring of specialty retail and custom installation
dealers is rampant and the need for addressing both sides of the business model equation
is even greater than when we first launched in 2002.
Our focus is on real world solutions that work, which inevitably reflect the tactics learned
from working with architects, builders and interior designers to create connected digital
homes. CustomRetailer is ramping up the spotlight on these relationships and how they can
help build our readers’ businesses.
Our expanded editorial advisory board consists of the best and the brightest in the
trenches, and serves as our finger on the pulse of what strategies work. The dedicated editorial team at CustomRetailer taps into our industry connections to pass
along the trends, opportunities and winning strategies that fuel business growth.
22
CustomRetailer
content
Departments:
> Buzz: News you can use
> 15 Minutes With: Conversations with insightful industry
experts
CustomRetailer’s EXC!TE Awards are
given for Excellence in Custom Installed
Technologies and Electronics. The
EXC!TE Awards pay tribute to the products that best exemplify the excitement and growth of the custom
consumer electronics industry.
> Common Ground: Perspectives from builders, architects,
interior designers and other tradespeople
> Power Partnerships: The application of a strategy story
told through photographs
> Demo or Die!: Insights on the art of effective technology
demonstration
> Vendor View: Manufacturers speak out
> P&L: Financial planning advice for custom retailers
> Law Office: Legal advice for custom retailers
> Gear Guide: Hot new products
> Calendar: Industry events, educational opportunities and
excerpts from our web-based industry training calendar
> In the Event: Spotlight on industry event coverage
Columns:
> Essentials by Ira Freidman
> Insight by Robert Ain
> Strategy Coach by Elly Valas
> CEDIA View by CEDIA member
> Evolve/Succeed/Grow by Jeremy Burkhardt
and Dave Donald
> Voicings by Frank Sterns
Andrew Ard
President KA Marketing
& IPRO Board Member
Sandy Gross
President
Definitive Technology
Larry Pexton
President
Triad Speakers
Utz Baldwin
President AD Systems
Bob Brown
President
Lenbrook America
Steven J. Caldero
Senior Vice President/COO
Ken Crane’s Home Entertainment
Bob Hana
Vice President, Sales &
Marketing
Planar Home Theater
Russ Pritchard
President
Connected Lifestyle Engineering b
By Audio Warehouse
Scott Hix
Vice President, General Manager
Planar Home Theater
Sam Runco
Founder/CEO
Runco International
Franklin Karp
Chief Operating Officer
Audio Video Systems
Marilyn Sanford
President
La Scala
Bob Law
Senior Vice President
Sirius Satellite Radio
Bill Skaer
President/CEO
Eric Grundelman’s Cool AV
Noel Lee
Head Monster
Monster Cable
Ken Smith
President
Custom Electronics, Inc.
Ray Lepper
President
Home Media Stores
Chuck Stevens
Vice President
Linear
Bob Cole
President
World Wide Stereo
Victor J. Cypher, Jr.
President
EVTEK
RECON Development
Tom Doherty
Principal Doherty Design Group,
LLC
23
Andy Wakefield
Director, Home Systems
Business Unit
Lutron
Mark Weisenberg
General Manager
Sunfire
Andy Willcox
Industry Consultant
Randy Wilson
President
Wilson Home Theater Systems
CustomRetailer
circulation
Breakdown by annual custom
installation sales volume:**
Circulation for 2008*:
19,944 – Retailers, Custom Installers, System
11.9%
$1 - $5 million . . . . . . . . . . . . . . . . . . . . . . . . 21.3%
$500,000 - $1 million . . . . . . . . . . . . . . . . . . . 15.1%
Under $500,000 . . . . . . . . . . . . . . . . . . . . . . . 51.7%
Integrators, Broadband Service Providers
Over $5 million . . . . . . . . . . . . . . . . . . . . . . .
931 – Distributor/Manufacturers Rep
1,625 – Builder/Developer/Architect/
AV Consultant
Classification by Title*:
16,810
Business Management/Buying
Systems Design/Installation
Management and Staff
2,147
2,420
Sales, Marketing Management
and Staff
Contracting, Architecture, Project
Management, Consulting, and
Other Functions
1,123
“CustomRetailer is the first magazine to focus on the
part of the marketplace addressed by stores like MyerEmco. It's a great read and I look forward to it
every month.”
“CustomRetailer is my must read industry magazine.
The CustomRetailer E-Weekly brings important news
updates to my computer screen every Monday that I
might otherwise miss.”
— Gary Yacoubian, President
Myer-Emco
“Some of the oldest and best run businesses in CE
retailing are fully engaged in the transition to a ‘services’ based business. CR’s focus on the challenges
of electronic systems retailing makes it an excellent
resource for hybrid custom companies.”
— Ray Lepper, President
Home Mediá® Stores, L.C.
— Bill Skaer, President / CEO
Eric Grundelman’s Cool AV
“Serving the client base of a 22+ year old A/V company
while building successful relationships as a high-end
systems integrator presents many challenges. When
time is precious and knowledge is power, its great to
have CustomRetailer to help us stay on top of the latest industry trends and emerging technologies.”
— Russ Pritchard, President
Connected Lifestyle Engineering by Audio Warehouse
*Source: CustomRetailer’s June 2007 BPA Statement
**Publisher’s Own Data, October 2007 Issue
24
CustomRetailer
February
March
April
May
June
July
August
September
October
November
December
25
Themes
Tradeshow/Events
Ad
Close
Materials
Due
> Strategy: Surviving & Thriving
> Feature: Recession Proof Your Business
> Feature: Motivating Your Sales Staff
> Feature: How to Win At Retrofit
> Spotlight: New Products at CES
CEA Winter Summit
February 7-9, Park City, UT
CEDIA Management Conference
February 27 – March 1, San Diego, CA
1.18.08
1.25.08
> Strategy: The Global Economy and Your Business
> Feature: Working with Re-modelers and other Think Global/Act Local Ideas
> Feature: Integrating IP, PC and Structured Wiring
> Spotlight: Mounts and Racks: Accessories that Add Up
Display Search US FPD Conference
March 11-13, San Diego, CA
EHX Spring 2008
March 11 - 15, Orlando, FL
2008 PARA Conference
March 12 - 14, Orlando, FL
2.21.08
2.28.08
> Strategy: Future Technologies: The Impact on Your Business
> Feature: Highlights from the panel discussion at CEDIA’s Management Conference
> Feature: Working with Builders, Architects & Interior Designers
> Spotlight: Lighting & Shade Control. Getting Your Foot in the Door with Plug and Play
> Special Section: Industry Partners: Getting the Most from your Distributor Relationship.
CEDIA Electronic Lifestyles Forum
& EXPO
April 29 - May 2, Dallas, TX
CEDIA EXPO Spring
April 29 - May 2, Dallas, TX
3.20.08
3.27.08
4.11.08
4.18.08
5.09.08
5.16.08
6.12.08
6.19.08
> Strategy: Branding Your Company—Part One
> Feature: Marketing and Advertising that Works Now
> Feature: Stores, Showrooms & Design Centers, oh my!
> Spotlight: Media Servers: Custom Installers Talk About Their Favorites and Why
> Strategy: Branding Your Company—Part Two
> Feature: Making the Most of Your Website to Drive Sales
> Feature: Public Relations—What’s it worth?
> Spotlight: The Future of Wiring & Cable
InfoComm 2008
CEA CEO Summit
June 18-21, Playa del Carmen
> Strategy: What It Means to Be Green
> Feature: Selling Energy & Environment Savings.
> Feature: Dealers Speak Out: Business Incentives for the “Green Guy”
> Feature: Selling Services
> Spotlight: Distributed A/V
> Special Section: Industry Partners: Choosing the Right Buying Group. Featuring Case Studies From your Peers
> Strategy: Learning From Each Other: Case Studies From Around the World.
> Feature: Pre-CEDIA—How to Get the Most out of EXPO
> Feature: Survey Results—Project Management and Labor
> Spotlight: Central Vac and Security Systems. Let profit reign!
CEDIA Pre-show
Product Showcase
August 1, Opens Online
7.11.08
7.18.08
> Strategy: Continuing Education
> Feature: Ratings from the CR Forum of Training Programs
> Feature: New Courses Offered at EXPO
> Feature: How Manufacturers’ Representatives Work
> Feature: Survey Results—The CustomRetailer Best 50 Dealers in the 50 United States.
> Spotlight: New Products at CEDIA
CEDIA EXPO 2008
8.1.08
8.8.08
> Strategy: Customer Service—Tools and Techniques
> Feature: CEDIA Manufacturer’s Award Winners
> Feature: Survey Results—The End User. What’s On the Customer’s Mind
> Spotlight: EXC!TE Award Winners
> Special Sections: Industry Partners: Manufacturers Representatives That Go The Extra Mile
CEA Industry Forum
October 19-22, Las Vegas, NV
9.12.08
9.19.08
> Strategy: Branding Your Company—Part Three
> Feature: Event Marketing
> Feature: Partnerships that Work
> Feature: Survey Results—The Best Trade Show Courses at CEDIA
> Spotlight: Talking to your customer: The Importance of The Projection Screen.
EHX Fall 2008
November 4-7, Long Beach, CA
10.9.08
10.16.08
11.13.08
11.20.08
> Strategy: Luxury Marketing
> Feature: The Furniture Factor
> Feature: Survey Results—Getting the Most from Local Government
> Feature: Custom Installers & Retailers Predictions for the New Year
> Spotlight: Home Control/Automation and networking for 2009 and Beyond
CTPG is the custom publisher of the International CES® Official Pre-Show Planner, Official Show Directory and Show Guide and Directory
Addendum and the September ‘08 and Winter ‘09 CEDIA Electronic Lifestyles® magazines.
CustomRetailer
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26
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1,500
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3,290
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290
430
580
730
870
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580
870
1,170
1,460
1,740
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870
1,310
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2,620
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260
400
540
670
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360
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590
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2008
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29
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damage and expense of whatsoever nature arising out of copying, printing or publishing of it’s advertisement including, without limitation, reasonable attorney’s fees
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CustomRetailer magazine.
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30
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CustomRetailer
mission
mission
Picture Business is the only photographic industry trade journal dedicated to covering the “business” of imaging retail today. Our content is geared toward examining the daily issues that
directly affect the retail space in the imaging trade as well as exploring trends in the retail
industry in general. Each issue is put together with the goal of helping our readers make the
right decisions regarding trends, technology, consumer buying habits and industry news. If it
matters to the photographic retailer, it’ll be in Picture Business.
content
Along with our always provocative, hard-hitting features each month, Picture Business also
includes several insightful columns and departments you won’t want to miss.
> Retail Rumblings Column: With over 25 years experience
covering the imaging trade, Mike Antoniak’s columns focus
on the ins and outs of retailing in the 21st century.
> Field of View: George Schaub, a fixture in the imaging community for over 30 years, examines the industry through his
own personal viewfinder.
> Ravid on Retail: Ravid Butz is one the imaging industry’s
most insightful and outspoken retailers. His monthly column
tackles the issues that hit closest to home for his fellow
retailers.
> Pic Biz Stat Shot: Provides our readership with a peek at the
numbers that are shaping the imaging industry.
> CEA Industry Insight: Working with the Consumer Electronics
Association each month we offer a variety of imaging
insights on a wide range of subjects from various imaging
manufacturers.
> The Industry Insider: New technology, new trends, and a
bit of gossip make their way into The Insider’s column every
month.
> Digital Steam: Got something to say? Here’s your chance.
We set aside space each issue for industry executives,
dealers, consumers, analysts, and the like to sound off and
blow off a little Digital Steam.
> Retail Apps & Opps: A monthly rundown of the products and
technologies available that help ad profit to bottom lines.
> Pic Biz Innovations: Beyond simply listing new product
specs, Innovations help examine product significance and
how we see it fitting into the retail mix.
> Digital Help Desk: Professional digital photographer Jeff
Dorgay offers valuable tips and strategies for dealing with
the latest digital tools and toys.
weekly online newsletter – Digital Clique
Picture Business launched a weekly online newsletter dubbed Digital Clique that covers imaging retail trends, innovations and
new product announcements making news within the imaging industry. Each week we'll bring you a unique variety of news
items that examine what's new in digital imaging technology as well as what's happening in the global retail world and how
that may specifically affect imaging retailers.
Picture Business’ Editorial Advisory Board is made up of leading industry executives from companies involved in the photo
retailing field. We look to this group for their leadership and knowledge of the industry Picture Business serves and to help
educate a marketplace hungry for information. We tap into their years of experience to make sure we cover top-of-mind topics
as well as current events and trends.
Rick Booth
Director, Public Relations and
Industry Analyst Relations
Corporate Communications
Division
Canon
Mike Conley
VP Marketing/Sales
Image Trends Inc.
Rob Eby
Director of Purchasing,
Consumer Products
D&H Distributing
32
Gregory Joe
Marketing Manager
Noritsu
Pete Richichi
VP Sales & Marketing
WYNIT, Inc.
Stephen Krupnick
President
FotoArt.com
Mark Roth
President
Argraph Corporation
Richard Lewin
Professional Photographer
(former President of
Jay-Dee Camera, NY)
Jon Sienkiewicz
Director of Marketing
Universal Remote
Jeff Neal
Vice President
The PRO Group
Larry White
Communications Manager
Bogen
Eric Zarakov
VP Marketing
FotoNation
Jeff Smith
Senior Buyer
Amazon.com
PICTURE BUSINESS
circulation*
2008 Projected Circulation
Independent Photographic Retail Channel
Specialty Camera Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,925
Independent Drug Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,223
Minilab/Photofinishing Channel
Minilabs / Photofinishers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,549
Mass Channel
CE, Major Appliance, Discount Stores, Mass Merchandiser, Computer Stores,
Warehouse Clubs, Mass Photo Retailers, Electronic Imaging, Office Superstores,
Department Stores, Audio/Video, Music/Record, Wireless Communication Specialty
Stores, Mass Drug Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,133
Manufacturing/Distribution Channel
Manufacturers & Distributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 975
Others Allied to the Field . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
Total Circulation All Channels
Combined Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13,000
Titles of Recipients
Presidents, Vice Presidents, Management, Owners, General Managers, Buyers,
Merchandise Managers, Sales Managers, Photo Retail Managers
7.5%
1.5%
39.6%
24.1%
27.3%
33
■
■
■
■
■
Independent Photographic Retail Channel
Minilabs/Photofinishing Channel
Mass Channel
Manufacturing/Distributing Channel
Others Allied to the Field
PICTURE BUSINESS
New in 2008 —
Quarterly Pic Biz Special Report Inserts
Bonus Coverage of four of the most explosive issues in the
imaging industry:
1st Quarter: The Changing Face of Distribution in the Imaging Industry
2nd Quarter: Image Storage/Organization – Consumers Are Screaming for Help
3rd Quarter: The Accessory Business – The Art of the Add-on
4th Quarter: The Retail Print Market – Making Digital Images Buoyant
Themes
Tradeshow/Events
Ad Close
Materials Due
Special CES SHOW ISSUE
> The Imaging Retail Store of The Future – a look at the
continued evolution of the “photo specialist”
> Getting the Most Out of Industry Trade Shows
> Trends & Tech 2007
12.14.07
12.21.07
Special PMA SHOW ISSUE
> What is Motivating Your Customers to Print?
> The Continued Evolution of the Kiosk Market
> An Educated Consumer is Your Best Customer…But
Who’s Doing the Teaching?
PMA 2008
January 31-February 2, Las Vegas, NV
12.28.07
1.4.08
Q1 – Pic Biz Special Report Insert: The Changing Face
of Distribution in the Imaging Industry
> The Lens Market
> How Mobile is Your Retail Business?
2.15.08
2.22.08
> What Digicam Features Are Winning Over
Consumers…and Why?
> The Continued Changing Face of Retail
> E-Mail Marketing – What’s Working?
3.14.08
3.21.08
May
> The Camera Phone Market and What to do About it
> D-SLR Market – New Customers/New Technology
Require New Approach
> Scrapbooking: Where is the Profit?
4.18.08
4.25.08
June
Q2 – Pic Biz Special Report Insert: Image Storage/
Organization: Your Customers are Screaming for Help
> Demystifying Demographics – One Size No Longer
Fits All.
> Engaging Your Customers Through E-Mail Marketing
5.15.08
5.22.08
July
> Retailing Online & Offline
> Consumer Retail Buying Habits – Digital Technology
has Changed How Your Customers Shop
> Video and Still Imaging – Where is Tomorrow’s
ComboCam?
6.27.08
7.4.08
> Handling the Holiday Selling Season
> Retail Goes High Tech – Retail technology is becoming
a competitive differentiator
> As “Photo Retail” Continues to Evolve, What’s Working?
7.25.08
8.1.08
Q3 – Special Report Insert: The Accessory Business:
The Art of the Add-on
> What Items Remain Hot in the Photo Gift Market
8.21.08
8.28.08
9.18.08
9.25.08
January
February
March
April
August
September
October
> Digital Prints at Retail: How to make your service the
best around
> Computer Class: Defining the computer’s role for your
customers
November
> Workshops That Work
> Marketing Your Message – Defining Your Uniqueness
is Key
10.16.08
10.23.08
December
Q4 Special Report Insert: The Retail Print Market:
Making Digital Images Buoyant
> Headliners for 2009 – a Look at the Year Ahead
11.20.08
11.27.08
> 2009 Show Previews – CES & PMA
34
Photoplus
October 23-25, New York, NY
PICTURE BUSINESS
PictureBusinessMag.com
Reach your target audience as they uncover the new
PictureBusinessMag.com
Get your advertising message in front of thousands of responsive industry professionals who turn to PictureBusinessMag.
com to find the knowledge they need to do their jobs effectively. Whether it’s an exclusive spot on the PictureBusinessMag.
com home page or Run-of-Site (ROS) advertising, PictureBusinessMag.com will help build your brand, enhance familiarity
with your products/services and drive traffic and customers directly to you.
Sponsor Content
Comprehensive industry news, articles from the current issue, Web exclusives, custom publishing and much more –
all organized by “Companies Mentioned” and Topic.
2008 PictureBusinessMag.com
Calendar of Events Sponsorship (728 x 90 pixels)
INTERNAL PAGES
12 months
$8,250 8,250 7,150 7,150 7,150 7,150 16,500 8,250 6 months
$4,540 4,540 3,930 3,930 3,930 3,930 9,080 4,540 3,050 2,480 1,680 1,360 3 months
$2,480
2,480
2,150
2,150
2,150
2,150
2,480
2,480
970
740
* includes a 1X per month insertion in CustomRetailer E-Weekly e-newsletter.
Press Center
> Put your podcasts, catalogs, product demonstrations, marketing materials, and photographs in front of a
captive audience.
> Press Center materials are located throughout PictureBusinessMag.com, including the home page and links from
related content throughout the Web site. Obtain sales leads when your content is accessed!
Includes unlimited content postings as well as Run-of-Site advertising exposure on PictureBusinessMag.com.
35
PICTURE BUSINESS
Digital Clique
Picture Business’
Digital Clique
Digital Clique is Picture Business’ weekly online newsletter that covers imaging
retail trends, innovations and new product announcements making news within
the imaging industry. Each week we'll bring you a unique variety of news items that
examine what's new in digital imaging technology as well as what's happening in
the global retail world and how that may specifically affect imaging retailers. Reach
more than 1,000 subscribers who receive Digital Clique every week.
> 55.6% work in minilab/photofinishing or
independent photographic retail stores
> 96.1% are owners, presidents, vice presidents, general managers
or managers
2008 Picture Business’ Digital Clique
All rates are net (15% allowable agency commission)
Per Week
Top Banner/Leaderboard:
728 x 90 pixels
$690
630
Top Banner: 520
468 x 60 pixels
470
36
PICTURE BUSINESS
2008 rate card
1X – 3X
4 – 6X
7X – 9X
10X – 12X
$9,190
$10,820
$8,780
$10,320
$8,250
$9,710
Jumbo Spread
B/W
4/C
$9,89
$11,640
Jumbo 1/2 Page Spread
B/W
4/C
7,570
8,900
7,150
8,430
6,940
8,180
6,560
7,730
Jumbo Full Page
B/W
4/C
5,780
6,810
5,530
6,510
5,250
6,160
4,970
5,860
Junior Page
B/W
4/C
4,850
5,710
4,570
5,380
4,170
4,910
4,000
4,710
Jumbo 1/2 Square
B/W
4/C
4,570
5,380
4,260
5,020
3,920
4,620
3,730
4,390
B/W
4/C
4,570
5,380
4,260
5,020
3,920
4,620
3,730
4,390
Jumbo 1/2 Vertical
B/W
4/C
4,570
5,380
4,260
5,020
3,920
4,620
3,730
4,390
B/W
4/C
3,430
4,040
3,160
3,720
2,930
3,450
2,700
3,170
Jumbo 1/3 Vertical
B/W
4/C
3,430
4,040
3,160
3,720
2,930
3,450
2,700
3,170
Junior 1/2 Island
B/W
4/C
3,160
3,720
2,860
3,360
2,600
3,060
2,350
2,760
B/W
4/C
3,160
3,720
2,860
3,360
2,600
3,060
2,350
2,760
Jumbo 1/4 Square
B/W
4/C
2,880
3,380
2,540
3,000
2,250
2,660
1,990
2,350
B/W
4/C
2,880
3,380
2,540
3,000
2,250
2,660
1,990
2,350
Jumbo 1/4 Vertical
B/W
4/C
2,880
3,380
2,540
3,000
2,250
2,660
1,990
2,350
37
1 Column = 2 3/4"W
1 Column
1 inch
2 inches
3 inches
4 inches
5 inches
6 inches
1X
$150
310
450
600
750
920
2 Columns = 5 7/8"W
2
Columns
1 inch
2 inches
3 inches
4 inches
5 inches
6 inches
1X
$310
600
920
1,220
1,510
1,810
3 Columns = 9 1/2"W
3 Columns
1 inch
2 inches
3 inches
4 inches
5 inches
6 inches
1X
$450
920
1,370
1,810
2,280
2,730
3X
$140
280
410
560
700
830
3X
$280
560
830
1,110
1,390
1,660
3X
$410
830
1,250
1,660
2,090
2,500
6X
$130
250
380
520
640
750
6X
$250
520
750
1,010
1,260
1,510
6X
$380
750
1,130
1,510
1,910
2,280
12X
$120
230
340
450
570
680
12X
$230
450
680
920
1,130
1,370
12X
$340
680
1,020
1,370
1,700
2,040
Premium Positions
back cover.............................. 30% premium
center spread......................... 15%
Standard red, yellow or blue may be ordered
as a second color, in all classified ad sizes =
$230 upcharge
$390 upcharge
PMS Color (per) in classified ads = $1,760
Standard 2nd Color in classified ads = $1,300
PICTURE BUSINESS
2008 display advertising
dimensions
Jumbo Spread
Live Area: 19"W x 11-1/4"H
Bleed Size: 20-3/4" W x 12-1/4" H
Trim Size: 20-1/2" W x 12 " H
Jumbo Half Square
Live Area: 6-3/4 " W x 6-3/4 " H
Bleed Size: 7-3/8" W x 7-3/8" H
Trim Size: 7-1/4" W x 7-1/4 " H
Live Area: 19" W x 5-1/4" H
Bleed Size: 20-3/4" W x 5-7/8" H
Trim Size: 20-1/2" W x 5-3/4" H
Live Area: 9-1/4" W x 5-1/4" H
Bleed Size: 10-1/2" W x 5-7/8" H
Trim Size: 10-1/4" W x 5-3/4" H
Jumbo Half Vertical
Bleed Size: 5-1/8" W x 12-1/4" H
Trim Size: 5 " W x 12 " H
Jumbo Full Page
Bleed Size: 10-1/2" W x 12-1/4" H
Trim Size: 10-1/4" W x 12" H
Junior Half Island
Bleed Size: 5-1/8" W x 7-5/8" H
Live Area: 6-3/4" W x 4-7/8" H
Bleed Size: 7-3/8" W x 5-1/2" H
Trim Size: 7-1/4 " W x 5-3/8 " H
2008
Classi fi e d
Adve rtisi ng
Dime nsions
Live Area: 4-1/2" W x 4-7/8" H
Bleed Size: 5-1/8" W x 5-1/2" H
38
Horizontal Banner
Live Area: 9-1/8" W x 2-1/4" H
Bleed Size: 10-1/2" W x 2-7/8" H
Trim Size: 10-1/4" W x 2-3/4" H
Vertical Banner
Live Area: 2-1/4" W x 11 H
Bleed Size: 2-7/8" W x 12-1/4" H
Trim Size: 2-3/4 " W x 12 " H
Junior Page
Bleed Size: 7-3/8" W x 12-1/4" H
Trim Size: 7-1/4" W x 12 " H
LastWord
1 Column: 2-3/4" W
2 Columns: 5-7/8" W
3 Columns: 9-1/2" W
PICTURE BUSINESS
specifications
All copy subject to approval. The publisher reserves the right to reject or
cancel any advertisement for any reason at any time. Advertisements which,
in the publisher’s opinion, give the illusion of editorial material will carry the
word “Advertisement.”
In consideration of Picture Business’ acceptance of such advertisements for publication, the agency and the advertiser will indemnify and save harmless Picture
Business and its officers, employees and agents against all loss, liability, damage
and expense of whatsoever nature arising out of copying, printing or publishing of
its advertisement including, without limitation, reasonable attorney’s fees resulting
from claims or suits for libel, violation of rights or privacy, plagiarism and copyright
and trademark infringement.
General Rate Policy: Advertisers may cancel or amend schedules at the time
Printed Web offset, SWOP, standards with saddle stitch binding.
Trim size: 10 1⁄4"W x 12" H
Bleed: 10 1⁄2"W x 12 1⁄4"H
Spread: 20 1⁄2"W x 12" H
Spread w/bleed: 20 3⁄4"W x 12 1⁄4"H
Allow 3⁄8" safety for all live copy.
Picture Business magazine.
instructions provided on picturebusinessmag.com/productionspecs
• Scanned images must be high resolution (between 200 and 400 dpi), saved as
CMYK (no RGB or JPEG graphics) as a TIFF or EPS.
However, if color is critical please provide us with a composite SWOP-certified
color proof (with color bars) along with your digital file. To see a list of SWOP-
Inserts
Publication trim: 10 1⁄4"W x 12"H.
Minimum size insert: 3 1⁄2" W x 5"H (binding edge).
10-1⁄4"W x 12"H in the book).
Lip on a full size insert should be 5-1⁄8"
NOTE:
Insert spine dimension must be larger than the dimension of the width. All
inserts jog to the head and require an additional 1⁄8" head trim. Allow 3⁄8" safety
for all live copy. Minimum stock weight is 60# text. Maximum stock weight is
10 pt. Four-page inserts must be supplied folded and within the sizes indicated
above. Four-page inserts also require a 1⁄4" high pick-up lip on the high folio side.
Review inserts greater than four pages or with unusual shapes, folds or die cuts
with a production representative. Inserts not furnished to these standards will
incur additional production charges. Inserts with perforations must be reviewed
with production manager prior to manufacturing of the insert.
The USPS has set strict standards regarding the size and weight of BRCs as well as
the content and formatting of items qualifying for mailing within the Standard A Class.
Please review the specifications for your insert with a production representative prior
to manufacturing to ensure postal compliance.
39
any change in rate becomes effective, without incurring a short-rate adjustment, provided the contract has been followed up to the date of cancellation.
advertisements back each other in an issue. The Publisher reserves the right to
reject or cancel any advertisement for any reason at any time.
Minimum rate holder: 1⁄4 page square
advertising shall be due and payable at Publisher’s office:
Short Rates and Credits:Advertisers will be short rated if they do not use the
frequency discount was based. Advertisers will receive a credit if they run sufficient insertions to earn a lower rate.
Cancellations: No cancellations will be accepted after space reservation closing date.
certified proofs we accept, please visit www.swop.org/certification/certmfg.
asp. We cannot grant make goods for poor color reproduction unless SWOPcertified color proof is supplied with your digital file. Supplied color lasers will
be used as a guide for color only.
•Advertisers or Ad Agencies that do not comply with the above mechanical
specifications and/or procedures waive all claims to makegoods or refunds and
hold harmless Picture Business in any and all production disputes. Additional
charges will be incurred if ad does not conform to the specs above.
Production Manager, Picture Business
Any questions regarding ad materials should be directed to
the Production Manager at (215) 238-5300.
Send six insert samples to: Production Manager, Picture Business, 1500 Spring
Garden Street, 12th Floor, Philadelphia, PA 19130-4094.
RR Donnelley,
3401 Heartland Drive, Liberty, MO 64068-0298,
Inserts should be shipped pre-paid, in cartons, on skids, clearly marked Picture
Business. Include issue date, quantity in each carton, plus the total number of
cartons on skids being delivered. Affix a sample of the insert to the outside of
two page inserts in cartons, facing the same direction. Four page inserts need to
manager at 215.238.5300. Additional charges will be incurred if insert packing
does not meet specified requirements. Please do not ship inserts more than 90
days in advance of issue.
harmless Picture Business in any and all production disputes. Advertisers
or Agencies may also incur additional production charges if they do not comply
PICTURE BUSINESS
custom publishing
CTPG offers a custom publishing service that is successful in producing specialty products like tradeshow publications, books, company magazines and company collateral materials. Examples of our
work include, The Official International CES® Pre-Show Planner, Official Show Directory and Show
Guide and Directory Addendum, The CEA’s TKO Tour/E-Gear’s Guide to Collegiate Gadgets, The
Kirsch-Levolor Window Fashions Book, The Source for Brand Source Members and the HTSA Quarterly
for the Home Theater Specialists of America.
CTPG also creates dynamic specialty supplements such as How to Buy HDTV and How to Sell
HDTV, How to Buy Audio and How to Sell Audio, for the industry and for consumers that keep our
readers up to date on the latest technology.
COMING
IN APRIL 2008
HOW TO BUY and HOW TO SELL
MOBILE ENTERTAINMENT
Co nt a c t o u r p u b l i s h i n g t e a m to f i n d o u t ab o u t s p e c i al
a dve r t i s i n g rat e s fo r al l o f t h e s e p u b l i c at i o n s .
41
CUSTOM PUBLISHING
CTPG webinars
Turn Hard-to-Reach Business Prospects into
Guaranteed Sales Leads with Webinars from The
Consumer Technology Publishing Group
Every CTPG webinar is a full-service, turnkey marketing solution that offers sponsors
the unique opportunity to interact with and educate readers from across the subscriber bases of Dealerscope, CustomRetailer, and Picture Business.
A Webinar Sponsorship is an Easy, Effective Way to:
■ Enhance Your Brand: Our audience becomes tangibly involved—and forms
a relationship with—your brand. Attach your name to CTPG's highly respected
industry editorial offerings, and become part of the CTPG community.
■ Generate Sales Leads: As a webinar sponsor, you are given access to all CTPG
subscribers—magazine and e-newsletters—and the ability to direct a highly
targeted message to a customized subset
of these subscribers. Each webinar registrant becomes your solid lead.
■ Realize a Return on Your Investment:
The amount invested in a webinar sponsorship and the time spent working with
the CTPG team (marketing, editorial,
and sales) to produce your webinar is
minimal, compared to the revenue such
an opportunity can generate.
42
International CES ®
2008 rate card
GET READY
GET SET
Pre-Show Planner
A complete guide to help you plan your
busy days at the show. This official planner
is the place to be to get an early start on
reaching attendees before they arrive.
Circulation: 80,000
Ad Close: October 31, 2007
Materials Due: November 7, 2007
Show Guide & DIRECTORY
ADDENDUM
A valuable tool critical to navigation of the
show. This official guide is used throughout the show to provide the most up-todate exhibitor listings, maps and event
information for attendees on-the-move.
Circulation: 70,000
Ad Close: November 21, 2007
GO
Show Directory
The Official Show Directory is the
ultimate reference guide and a surefire
way to produce results on the spot.
Complete company profiles and more are
packed into a directory used all year!
Circulation: 70,000
Ad Close: November 21, 2007
The Ultimate CES® Package…Over 2,000,000 Impressions and Counting
2008 Rate Card
Planner
Guide
Directory
full pg 4c
$8,941.8
$9,106
$11,352
half pg 4c
$6,095
$5,505
$6,809
tab divider
$12,252
$12,252
inserts
$12,968
outserts
map sponsorship
Planner
Guide
Directory
n/a
$39,950
n/a
gatefold
$62,545
$40,602
$61,248
$12,252
cover tip
n/a
$49,709
$64,836
$9,826
$14,407
corner cut
n/a
$24,234
$64,836
$12,252
$9,372
$14,407
spine
n/a
n/a
$20,304
n/a
$5,670
n/a
bellyband
Package your media buy with The Consumer Technology Publishing Group’s
leading industry publications for the best rates. Call us for more details:
43
CUSTOM PUBLISHING
meet the staff
Eric Schwartz, President/Publishing Director, CTPG
215-238-5420
[email protected]
sales contacts
Rick Albuck, Publisher, E-Gear
Senior Vice President, Sales & Marketing, CTPG 215-238-5215
[email protected]
Bernie Schneyer, President, Dealerscope 508-620-8770
[email protected]
Carol Campbell, Publisher, CustomRetailer 323-871-1990
[email protected]
Steve Shive, Associate Publisher, Picture Business
Director of Sales, CTPG 215-238-6674
[email protected]
Maryellen Oswald, Account Executive, CTPG 951-677-9189
[email protected]
Cheryl McGovern, Marketing Manager, CTPG 215-238-5276
[email protected]
Amy Kyle, Publisher, Home Furnishings Business
336-601-9011
[email protected]
editorial contacts
Grant Clauser, Editorial Director, CTPG 215-238-5216
[email protected]
Jeff O'Heir, Editor-In-Chief, Dealerscope
631-427-0604
[email protected]
Mike McEnaney, Editor-In-Chief, Picture Business 631-321-1995
[email protected]
Sheila Long O’Mara, Editor-In-Chief, Home Furnishings Business 803-419-9478
[email protected]
Maureen Jenson, Editor-In-Chief, CustomRetailer 301-318-6460
[email protected]
Audrey Gray, Senior Editor, CTPG 215-238-5464
[email protected]
David Thomas, Online Content Editor 215-238-5319
[email protected]
44
Stephen Krasowski, Editor, Picture Business Managing Editor, CTPG 215-238-5336
[email protected]
Nancy Klosek, Editor/NY, CTPG 718-381-5480
[email protected]
Powell Slaughter, Senior Editor, Home Furnishings Business 336-370-9546
[email protected]
Howard Whitman, Managing Editor,
Home Furnishings Business
215-238-5417
[email protected]
Stephen Silver, Associate Editor, Online CTPG 215-238-5226
[email protected]
Stephanie Adamow, Managing Editor CustomRetailer and Dealerscope
215-238-5304
[email protected]

Table Of Contents

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