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TOTALLY
SMART PARENTS, HAPPY KIDS
DECK
5
babies are born every second!
We checked
what pregnant
women want
Although 85% of future moms are
connected on smart devices, only 5%
of healthcare providers are on mobile.
When it comes to pregnancy and
childcare, they are stuck with
bureaucracy and anxiety.
Healthcare providers and brands view pregnant
women as their target market but spend their
money advertising through big portals and
traditional media.
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Young parents are always
Connected
85% search for medical
information on mobile
(Google Consumer Surveys 2014)
But only 5% of Healthcare
Providers are on mobile
(Emerging mHealth –Economist intelligence unit 2014)
Yes, there are websites and apps.
A mess of information
Stats & general advice
Flood of
(non-relevant)
Adverts
We built a smart platform
With her
Community
On her
Timeline
1st trimester
In her
Location
2nd trimester
YEAR 1
3rd trimester
To her
Interests
YEAR 2
A product live on all devices
A leading mobile app, a smart companion for her
The fetus in 3D
My Week
As never seen before
A unique 3D animation
following the fetus from
conception to birth inside
the womb; an
award-winning 2.5 Million
Euros co-production,
between 25 animators
and 20 medical experts.
All the information she
needs about her
pregnancy: general,
medical and news.
Live and local content
for every week of her
pregnancy.
Video
Channels
My Experts
A unique space where
future moms can ask
questions to local
midwives, doulas,
nutritionists, yoga
instructors and alternative
medicine professionals.
A 40 week video series
following the journey of
couples and including
3D animation, experts in
pregnancy and
alternative medicine
fields.
Classes
Near Me
The best medical health
care providers and local
general businesses in the
area offering their
services.
For YOU
Checklists, Photo
Album, Contraction
Counter many more
tools for every day
of her pregnancy.
Shop Registry
All the products she needs
during her pregnancy and
for the first few months after
the birth - including
maternity wear, newborn
clothes, strollers and toys!
Chat!
Fast moving community of
moms giving advice and
support to each other
Totally Pregnant’s
classes available on all
screens including iOS,
Android, and Desktop!
Growing Engagement
Current numbers
Launched in March 2014 in the U.S
540,000 installs
)future moms)
300,000 births
with Totally
Growing on all devices
1300 new users
Every day
140,000
Facebook fans
1 Million users
Projected by May 2015
Growing organic users
11 Screens
/ session
35% fully
registered users
Growing active users at lower cost
Aug 2014 - Jan 2015
$0.3
IPhone /
Android
iPads
Tablets
Sept - Oct
Paid
Nov - Dec
Organic
$0.3 per user
Growing Engagement
January – March 2015 GROWTH
For Healthcare providers
The easy way to go mhealth
A validated digital health solution with
Clalit Health - 2nd largest HMO worldwide
TOTALLY - Clalit “40weeks” app
CLALIT health has already
successfully implemented The
TOTALLY platform.
With a long term partnership
deal, TOTALLY has the added
value of consistently
developing and testing digital
health features and solutions
with Clalit.
Clalit Health Services
2nd largest HMO
Clalit operates 14 hospitals,
all of them university
affiliated.
Clalit runs over 1,300
primary care clinics as
well as a network of
pharmacies and dental
clinics.
TOTALLY is named “40weeks”
in Israel and has been live
since 2011.
A growing platform in
A $260 Billion healthcare marketplace
Insurance
Companies
OB-GYNS
Midwives
Doulas
Healthcare
systems &
Hospitals
Birthing
centers
Drugstores
Practitioners
& Experts
Local
Services
A platform designed for healthcare providers and experts
To contribute and promote their services
Experts
Classes
Community
Videos
Tools
News, blogs, articles
Digital &
Medical file
HEALTHCARE
COMMUNITY
CONTENT
Connecting via m-health premium solution
Engagement and
communication
A dedicated mini-site
to promote their services
Value Proposition
for the
healthcare
provider
Digital records
and tools
Qualified leads
and analytics
TOTALLY and the Texas Hospital Association
In the process of connecting 500 Hospitals to TOTALLY
“TOTALLY, a robust and personalized consumer platform for pregnant
women and new parents, has been endorsed by the Texas Hospital
Association. Totally’s mobile/Web platform offers Texas hospitals an
innovative way to market their OB-GYN/delivery and pediatrician
services to potential patients. Through the Totally platform, hospitals
can offer future moms and new parents a new resource that provides
personalized information, location-based classes/events, Q&A forums
from live experts, and discounts on pregnancy and baby products”
John Checkley, president/CEO of HealthSHARE and senior vice
president of member services at the Texas Hospital Association.
(NOVEMBER 2014)
Other associations in process:
The Texas Hospital Summit Jan.2015
A great team
A Growing Startup
Niv Adi - Founder/CEO
Responsibilities: Founder, CEO, Business development
Background Experience: 12 years experience in digital, creative,
marketing. Founder at MAGYX, creator of smart content
projects. 20 years International sales experience – 8 years in the
defense industry, 12 years in interactive and digital.
Ron Hantman - Development Mgr
Responsibilities: Manage all development aspects. Manage
outsourced developers.
Background Experience: 18 years of experience in the online
world. Over the years attained different managerial positions for
web and mobile products. Product Manager at Walla.co.il.
Managing Director at Tapuz Mobile. I have developed and
managed websites, portals, mobile apps and video content.
Natalie Waldenstrom – Head of Healthcare
Responsibilities: Manage the medical marketing, which includes
lead generation, partnerships, client relations, marketing
support to sales, relations with medical associations reports, and
offers.
Background Experience: 4 years experience in sales, marketing,
and content editing. Worked as a team leader for Marcus Evans
in the UK.
Miriam Colman - Brand Mgr
Responsibilities: Mange the product development, user retention
and growth. Creating new features and improving existing
features. Managing all social media activities.
Background Experience: 3 years as a producer for Sky in the UK
followed by 5 years experience working in social media and
marketing for both B2B and B2C companies.
Igor Gassko – Development Consultant
Responsibilities: Technical management consultant.
Shay Levi – Developer
Responsibilities: Software Development & Android Programmer
Asaf Interator– Programmer
Responsibilities: iOS Programmer.
Daniel Braun – Software Engineer
Responsibilities: Back-end system dev.
Nili Appleton – Integration & Operations
Lauren Blotnick – Marketplace Business Dev.
Responsibilities: Manage all local integration projects in Israel,
Canada, UK, U.S. Integration Manager for B2B partners including
healthcare and strategic partners.
Background Experience: 15 years experience as senior producer at
Channels 2 and channel 10 Israel. 3 years experience as a doula and a
Lamaze class coach in the U.S. Project Management for Clalit Health /
Totally Pregnant.
Responsibilities: Manage the development and marketing of the
marketplace. Create beta sites tests, create partnerships between the
Totally Platform and Vendors for shop, classes and marketplace
integration.
Background Experience: 8 years in the automotive industry in NY as
Marketing Manager of Eppy's Tool & Equipment Warehouse Inc and
Vice President of North American Tool Suppliers (NATS).
TOTALLY in the Press
Totally CEO on i24 News (English)
Totally Pregnant
Developed with media and medical experts, Totali
LLC's TotallyPregnant packs everything expectant
moms want to know, share, or buy into one
mobile app. Photo album, advice forum,
instructional video library, shopping portal, and
discussion board, it's also a media platform for
maternity-related advertisers. The app takes
parents-to-be from Week 1 to Week 40 with 3-D
animations of fetal development, video blogs from
pregnant couples, and even online birthing
classes. It dispenses pregnancy and birthing
information and holds all relevant scans and
documents for easy perusal on desktop, tablet, or
smartphone, while at home or in the
obstetrician's waiting room. It shares baby
pictures, too.
Join us today and make the lives of millions
TOTALLY better!
www.iamtotally.com