nordic countries on stage in new york
Transcription
nordic countries on stage in new york
Report NORDIC COUNTRIES ON STAGE IN NEW YORK APAP 2012 at CONTENT Summary & Background 3 Organization4 About APAP 5 Events6 Booth 861 7 Showcases - participating companies 9 Showcases - the selection procedure 10 Promotion11 Results from the survey 13 Results | Goals achieved 15 Economy15 Partners & Contributors 2 16 SUMMARY The Nordic Countries on stage in New York 2012 The Nordic Countries on Stage in New York 2012 is a Nordic project presenting and promoting performing arts to a worldwide audience in New York in January 2012. Institutions and independent artists from Denmark, Finland, Iceland, Norway and Sweden joined forces in a booth at APAP, showcases, in residencies and in organizing a reception and a party. Dance Info Finland, Performing Arts Iceland, Performing Arts Hub Norway, Danish Arts Agency and Loco World Sweden, composed a program for presenting and promoting performing arts from the Nordic Countries in New York in January 2012. BACKGROUND Purpose To create visibility for the performing arts from the Nordic Countries. Thesis: To get attention internationally is complicated, time-consuming and expensive. By collaborating we can do more for less money, and save time, by sharing work. To be seen in a context gives us maximum efficiency in our actions. By collaborating we learn from each other. General goals for all collaborations between Dance Info Finland, Performing Arts Iceland, Loco World Sweden, Danish Arts Agency and Performing Arts Hub Norway: • to develop new and diverse international audiences and markets. • to build relationships and networks with arts and cultural organizations, relevant public bodies, state agencies and government departments at home and abroad • to develop and strengthen relationships in between actors in the performing Arts in the Nordic Countries, Norway, Denmark, Finland and Iceland. • to participate in international networking events • to work with partners to co-ordinate and promote Nordic participation in key international cultural events. • to work with the founding bodies to collect, publish and maintain information online that is useful in developing all aspects of international cultural practice • to support the production of promotional information on contemporary nordic arts and culture and high quality promotional products, such as CDs and DVDs. • to work with research individually and with partners in areas that are strategically important to the development and promotion of Nordic arts and culture internationally 3 ORGANIZATION The Nordic countries were represented by Mads Nyholm Hovmand DK (Danish Arts Agency), Pirjetta Mulari FI (Dance Info Finland), Ása Richardsdottir IS (Performing Arts Iceland), Tove Bratten and Christina Friis NO (Norsk Scenekunst) and Åsa Edgren/Loco World SE. The Danish Arts Agency is an administrative body under the auspices of the Danish Ministry of Culture. Among other things, the Agency acts as secretariat for the Danish Arts Foundation and the Danish Arts Council and manages international cultural exchange activities within the fields of Visual arts, Literature, Music and the Performing Arts as well as the presentation of Denmark as a cultural nation. Dance Info Finland promotes the development of Finnish dance art and improves its status and operating conditions in society. It acts as a broad-based expert organisation whose activities include • service and advisory work • reporting, publication and promotional activities • research, education and development projects • and making a political impact Dance Info Finland works actively both domestically and internationally. Concerning internationally oriented work, in addition to participation in many different promotional activities, such as fairs, markets and networking events, we have and develop co-operation programs, such as the Korea–Finland Connection. Performing Arts Iceland is the umbrella of all the main players in Icelandic performing arts. Performing Arts Iceland is in the process of establishing a centre which will focus on creating opportunities for Icelandic artists on the international arena. The centre will be an active partner in various Nordic, European and international collaboration projects and will: • Promote the work of Icelandic artists on the international scene • Facilitate collaboration between Icelandic and international organisations • Stimulate knowledge amongst Icelandic artists about the international market Performing Arts Hub Norway is a network organization for the performing arts sector in Norway. PAHN is a national competence centre, supporting the performing arts both nationally and internationally. The organization offers service and information to its members, local and national government, and civil societies. One of our core activities is local, national and international advocacy work focusing on the independent performing arts field. PAHN is also the distributor of the Ministry of Foreign Affairs travel fund that supports exchanges in the performing arts, as well as coordinating international exchange projects. 4 Loco World is based in Stockholm, Sweden. Loco World is a manager of projects, a provider of help in artist management services, consulting, international promotion and education. In Loco accounting it provides accounting services. It also engages in political lobbying for better opportunities for independent artists to work in professional conditions. Distribution and visibility are crucial elements when launching new – often unusual – work of unknown artists from an unknown region of the world. Visibility of the artist rather than sales was the main objective when developing the organization. Loco World distinguishes itself in this way from more traditional sales agencies. The idea of presenting Swedish artists at fairs and markets around the world emerged in 2008. The Fair Project was born. The work of the office focuses on close collaboration with artists and their needs. The goal is to develop ideas and structures that strengthen their art and make production and touring processes more effective. Loco World was appointed coordinator of the project (Nordic Countries on Stage in New York 2012), in the work with the collaboration with CINARS as well as in organizing the Joyce SoHo showcase and the building/preparation/organization of Booth 861 at APAP. Loco World has also been responsible for the administration and economy of the overall project. Loco World has: • • • • • worked as intermediary between the Nordic countries and CINARS compiled material from the Nordic countries in order to create promotional tools and to prepare the production of showcases at the Gerald W. Lynch Theater organized the showcase at the Joyce SoHo theater managed the “Nordic countries on stage in New York” booth 861 been in charge of documentation and the reporting of the project The Loco World team consisted of Åsa Edgren - Project Leader, Anna Diehl - Project Coordinator/Graphic Designer & Emmy Astbury - Booth Responsible/Coordinator ABOUT APAP APAP is the biggest market in the world for promoting performing arts. In the beginning of January every year, New York also hosts a great spreadsheet of different performing arts festivals such as The Coil festival at PS 122 and Under The Radar Festival. This attracts presenters from all over the world to New York. Therefore it was decided that New York should be the start of the common Nordic PR project ICE STORM. APAP is not a beginner’s fair. It is one of the most complex and difficult ones to understand. This was not our first collaboration though. We had already started to work on the North American market by a joint presence at CINARS in Montreal Canada in 2010. The results there made us want to try to develop the concept further. Therefore we dared to try even though we knew this fair would be a challenge. We knew The Kennedy Center and The Joyce Theater in New York also planned to present a Nordic performing arts programme in March 2013 together with the Ice Hot project. That is why we chose New York as our second common presence at a market in North America. 5 This project became a unique co-operation between some of the biggest organizations and most active entrepreneurs in the field of international distribution of Nordic theatre and dance performances in the Nordic countries. Professionals with international connections to some of the biggest venues, market and fairs developed for more than twenty years, now all joined in the service of the artists and the promotion of the Nordic region as an exciting cultural part of the world. EVENTS Showcases International Showcase ICE STORM at the Gerald W Lynch Theater, 7 January. International Showcase ICE STORM at Joyce SoHo, 10 January Iceland Dance Company and Pontus Lidberg Dance from Sweden presented one work each in a programme together with Les 7 Doigts de la Main and RUBBERBANDance from Québec. The showcase was performed twice during the day. Sirqus Alfon from Sweden acted as hosts. Ten companies from the five Nordic countries presented excerpts from their repertoire in a showcase setting at The Joyce SoHo. Receptions & parties Nordic reception the 7 of January at the Gerald W Lynch Theater 6 Between the two showcases the project hosted a squeekingly full reception where artists, organizers and agents could meet and talk. The reception was much appreciated. Party hosted by the Norwegian General Consulate on the 7 of January at the Park restaurant. Reception hosted by Dance Info Finland and Danish Arts Agency at the Joyce SoHo on the 10 of January BOOTH 861 Registered participants at Booth 861 Denmark Anders Holst-Jensen Anne Sophie Fogedby Anne-Kari Ravn BaibaKrievina Elisabeth Boerch Hanne Svejstrup Jacob Stage Jens Christian Jensen Kim Helweg Kristian Jørgensen Laura Navndrup Lene Bonde Mads Nyholm Hovmand Malco Oliveros Oded Graf Palle Granhøj Pernille Möller Taasinge Raymond Roa Rikke Juellund Sara da Silva Sheila de Val Susanne Danig Yossi Berg Danish National School of Theatre and Contemporary Dance Mungo Park Danish Dance Theater Danish National School of Theatre and Contemporary Dance Danish National School of Theatre and Contemporary Dance Dansens Hus, Copenhagen Mute Comp. Physical Theatre Dansens Hus, Copenhagen Danish National School of Theatre and Contemporary Dance Danish National School of Theatre and Contemporary Dance Danish National School of Theatre and Contemporary Dance Danish National School of Theatre and Contemporary Dance Danish Arts Agency Granhøj Dans Yossi Berg och Oded Graf Granhøj Dans Aaben Dans Danish National School of Theatre and Contemporary Dance Danish Arts Council Danish National School of Theatre and Contemporary Dance Danish National School of Theatre and Contemporary Dance Cantabile 2 Yossi Berg och Oded Graf Finland Harri Kuorelahti Kenneth Kvarnström Marja Ollikainen Marjo Pyykönen Pia Repo Pirjetta Mulari Riitta Aittokallio Susanna Leinonen Zodiak Helsinki Dance Company Tero Saarinen Company Susanna Leinonen Company Karttunen Kollektiv Dance Info Finland Glims & Gloms Dance Company Susanna Leinonen Company Iceland Ása Richardsdóttir Erna Ómarsdóttir Katrín Hall Performing Arts Iceland Shalala Erna Ómarsdóttir Iceland Dance Company 7 Magnus Geir Thórdarson RagnheidurSkúladóttir Sigrún Lilja Gudbjartsdóttir Norway Christina Friis Fredrik Hannestad Gunn Hernes Guri Glans Ingun Bjørnsgaard Kirre Arneberg Lene Bang Pernille Mogensen Saila Hyttinen Therese Bjørneboe Boya Bockman Tove Bratten Wayne Ashley Reykjavik City Theater Lókal-International Theater Festival Iceland Dance Company Performing Arts Hub Norway Verk produksjoner Winter Guest Jo Strømgren Kompani/ Stiftelsen NIE Ingun Bjørnsgaard Prosjekt Ingun Bjørnsgaard Prosjekt Zero Visibility Produsentbyrået Verk produksjoner Norsk Shakespeare- og teatertidsskrift De Utvalgte Performing Arts Hub Norway Verdensteatret Sweden Anna Diehl Anna Efraimsson Annelie Gardell Åsa Edgren Åsa Söderberg Åsa Unander Scharin Birgit Lindholm Björn Säfsten Bronja Novak Charlotta Öfverholm Christer Uhre Christina Molander Elin Norquist Emelie Bergbohm Emmy Astbury Erik Rosales Helena Franzén Josefin Lindberg Lena Josefsson Lotta Melin Magnus Nordberg Malin Hellkvist Sellén Maria Schreiber Marika Hedemyr Minna Krook Monica Fredriksson Pontus Lidberg Tove Sahlin Ulriqa Fernqvist Christine Thoulouis Johan Bengt-Påhlsson 8 Loco World The Swedish Arts Grants Committeé Norrlandsoperan Loco World Skånes Dansteater Scen och Sinnesproduktion Helena Franzén Björn Säfsten Bronja Novak/Big Wind Compagnie Jus de la Vie Riksteatern SITE Swedish Arts Council Virpi Pahkinen Loco World Sirqus Alfon Helena Franzén Loco World/Sirqus Alfon Kompani Raande-Vo M.A.P. Nordberg Movement Malin Hellkvist Sellén Skånes Dansteater Marika Hedemyr/Crowd Company Minna Krook Dans Cullberg Ballet Pontus Lidberg Dance Bastard Produktion Art of Spectra Malmo Opera/Kompani Raande Vo Loco World MADE IN THE NORDIC COUNTRIES AABEN DANS •CANTABILE 2 •CARTE BLANCHE (DK) • DANISH ARTS AGENCY •DANISH DANCE THEATRE • GRANHØJ DANS • KASSANDRA PRODUCTIONS • MUNGO PARK • MUTE COMP. PHYSICAL THEATRE • REPUBLIQUE • YOSSI BERG & ODED GRAF • ALPO AALTOKOSKI COMPANY • DANCE INFO FINLAND • GLIMS & GLOMS DANCE COMPANY • HELSINKI DANCE COMPANY • KARTTUNEN KOLLEKTIV KEKÄLÄINEN & COMPANY •SUSANNA LEINONEN • TERO SAARINEN • ZODIAK • ICELAND DANCE COMPANY • THE JOURNEY OF THE PHOENIX • KVISS BÚMM BANG • ME AND MY FRIENDS • PARS PRO TOTO • PERFORMING ARTS ICELAND • REYKJAVIK CITY THEATRE • ROOM 408 • SHALALA / ERNA ÓMARSDÓTTIR & CO • THE THIEF • VESTURPORT • CARTE BLANCHE (NO) • INGUN BJØRNSGAARD PROSJEKT • JO STRØMGREN KOMPANI •PANTA REI DANSETEATER • HENRIETTE PEDERSEN • PERFORMING ARTS HUB NORWAY • VERK PRODUKSJONER • WINTER GUESTS / ALAN LUCIEN ØYEN • ZERO VISIBILITY CORP. / INA CHRISTEL JOHANNESSEN • ÖRJAN ANDERSSON • ART OF SPECTRA • BASTARDPRODUKTION•PHILIPPE BLANCHARD • CULLBERG BALLET • DANSBYRÅN • HELENA FRANZÉN • THE GÖTEBORG BALLET • MARIKA HEDEMYR / CROWD COMPANY • GUNILLA HEILBORN • MALIN HELLKVIST SELLÉN • IRAQI BODIES • LENA JOSEFSSON & KOMPANI RAANDE-VO • KORDA ART PRODUCTIONS • LOCO WORLD • MINNA KROOK • JEANETTE LANGERT • PONTUS LIDBERG DANCE • LOTTA MELIN • BRONJA NOVAK / BIG WIND • VIRPI PAHKINEN • SIRQUS ALFON • SKÅNES DANSTEATER • BJÖRN SÄFSTEN • ÅSA UNANDER SCHARIN / SCEN OCH SINNESPRODUKTION • VIFIRA • ZEBRADANS the backdrop at Booth 861 vepa1.indd 1 vepa2.indd 1 2011-12-18 12:50 2011-12-18 12:51 SHOWCASES - PARTICIPATING COMPANIES Denmark Danish Dance Theatre - Excerpts from Love Songs at the Joyce SoHo Yossi Berg & Oded Graf - Excerpt from Animal Lost at the Joyce SoHo Finland Karttunen Kollektiv - Video postcard Fairy Mail at the Joyce SoHo Zodiak Centre for New Dance - Excerpt from Dasha Mazurka Project at the Joyce SoHo Iceland Iceland Dance Company - Excerpt from Kvart at the Gerald W Lynch Theater Erna Ómarsdóttir | Shalala - Excerpt from Lazyblood at the Joyce SoHo Kvíss Búmm Bang - Excerpt from Safari at the Joyce SoHo Norway Ingun Bjørnsgard Prosjekt - Excerpt from Omega and the Deer at the Joyce SoHo Verk Produksjoner - Excerpt from The Eternal Smile at the Joyce SoHo Sweden Björn Säfsten - Excerpt from Display at the Joyce SoHo Philippe Blanchard - Excerpt from How About You ? at the Joyce SoHo Pontus Lidberg Dance - Excerpt from Warriors at the Gerald W Lynch Theater SHOWCASES - THE SELECTION PROCEDURE The project leading group discussed the process and finally all agreed that the companies to be selected would have to have the ability to “represent us all” no matter what nationality. It was also agreed that we would make an effort to try to present a wide range of performing arts. It was agreed that this opportunity was not only an artistic choice but also a question of PR and what would fit on the American market. It was decided that for this first tryout we would “play safe”. Introduction of more “cutting edge” or demanding work would have to be slowly introduced or if we thought it interesting enough, it should be part of the Joyce SoHo program rather than exposed at Gerald W Lynch. 9 SHOWCASES - THE SELECTION PROCEDURE cont. The final decision was made jointly by the project leading group Mads Nyholm, Ása Richardsdottir, Pirjetta Mulari, Åsa Edgren and Tove Bratten. It was decided that we would have to reach a consensus and that we would take into consideration all the information we could gather from our more experienced collaborator in ICE STORM, Alain Paré and his team at CINARS and from other fellow colleagues, both nationally and internationally. Also views of experts that had been active in the North American market for many years were to be contacted. We would give a reason for our choices upon request. Åsa Edgren was assigned to be in charge of the answering and the availability check of companies in all the countries. Criterias for being selected for the showcase in NY January 7th 2012 were: • Documentation of long term planning of the companies’ actions, in writing and in figures (Action Plan and Budget) • International plans and documentation of former and future actions in North America, South America, Asia and Europe. • Experience, knowledge and understanding of taking part in showcases in an international setting • Experience of international touring. • International representation, contract with an agent, (mutual or in righting), and documentation of the experience of the agent. (An experienced agent would weigh up for lesser experience in the artist) • A repertoire for the international market for the next three years. • Proposed production is the one that is for “sale” and on the repertoire. • • • • Proposed production must have premiered and been performed and tried on an audience. Technical riders and information in at least in English, available. Artistic value that we consider would work very well on a North American audience is a strength. The proposed production’s fitness into the program of this specific evening, situation and this specific theatre. The theater is not very suitable for live music, for instance. Fitting into the selection of companies that Canada has made. (RubberBan Dance and Les Sept Doigts de la Main) Having more than one Nordic country represented in the production in any way is a strength. Too much technical demands would be an obstacle. Economical resources to bring the company to N.Y. Available dancers as well as technical and administrative crew. • • • • • 48 companies where approached and asked about their wishes and availability to attend. In the end, only 20 of the ones contacted were available or fitted into the criterias. 13 were finally selected. 10 PROMOTION A substantial amount of promotional tools have been used for APAP 2012. A catalogue with information about the 62 participating artists/companies has been produced, a promotional DVD has been produced and published on Vimeo as well as distributed as physical DVD during APAP. In collaboration with CINARS, an extensive promotional programme has been carried out. More than 4000 professionals from all over the world registers for APAP in New York every year. The Joyce Theater and the Nordic Consulates were informed and participated in the Nordic presence and they used their channels to promote the project. • The 145 pages long MADE IN catalogue has been designed and printed in 7,000 ex. It was distributed to approximately 3,800 APAP participants through the delegate bags. The MADE IN catalogue was produced in collaboration with The Fair Project and will be distributed throughout 2012 at the ISPA Congress in Seoul, South Korea in June 2012, at Tanzmesse NRW in Düsseldorf in August and at CINARS in Montréal, Canada in November 2012. The MADE IN catalogue can also be viewed at www.issuu.com. • A promotional DVD has been produced by The Fair Project. It is online at Vimeo, www.vimeo.com with links from Loco World’s website. 100 physical DVDs were distributed in Booth 861 during APAP. • Extensive information about the project is online att www.locoworld.se/projects/nordic-countries-on-stage-in-newyork-2012/ and at www.locoworld.se/projects/the-fair-project-2012/. • Newsletters have been sent out through Loco World’s contacts. • The project has been visible on Facebook through Loco World’s page as well as the group Nordics on Stage New York January 2012. • Each Nordic organization has made the project visible through their respective channels and networks. In collaboration with CINARS: • • • • • • The creation of a complete Web site www.ice-storm-showcase.com The drawing up of a 20-page full color program (5000 copies printed) The production of a promotional video (including the Canadian contribution) The mailing of the printed program to 1500 American show presenters The sending of mass emails to all the participants of the APAP (x3 newsletters) The purchase of a two-page advertisement in the APAP showcase booklet These elements of the promotional plan, as well as the quality of the shows presented have generated significant results for the project in terms of the attendance of professionals at the showcases. 11 PROMOTION MADE IN - catalogue 145 pages 62 artists/companies Cover and spreads Promotion DVDs 12 RESULTS FROM THE SURVEY; WHAT THE PARTICIPANTS THOUGHT A survey was created for the participants that joined us in New York. The response percent was 40,3 meaning 25 people fulfilled the survey. Eight questions were asked about the satisfaction with the different events. • 80% were satisfied or very satisfied with the overall project Ice Storm. • 87,5% were very satisfied or satisfied by the joint marketing of the Nordic presence. • 96% thought the MADE IN catalogue served its purpose. • 65,2% thought that the project answered perfectly or very well to their needs to get international exposure and network possibilities. • 91,7% were satisfied or very satisfied by the Nordic Party/late night bar mingle at the Parc Restaurant. To the question “Which one of the events that you attended offered the greatest value to you and why?” we got the following answers (we have grouped them in similar answers): “The showcases and receptions for meeting people.” • “Showcase at Gerald W Lynch” • “Showcases” • “The Showcase at G W Lynch, Because people could see the work!” • “Showcase at Lynch Theater” • “The two showcases because they got us bookings.” “The cocktail at Gerald W Lynch and the party. Good place to mingle and meet people.” • “The cocktail at Gerald W Lynch. I got many good contacts.” • “Cocktail at Gerald W Lynch, meeting new people” • “Reception at the Lynch, which offered the time and opportunity to meet people.” “The Party at the Park - got some great contacts there!” • “The party at the Parc and Cocktail at GWL.” • “The party - best network” “The showcase at Joyce Soho and the reception at Gerald W. Lynch.” • “The Showcase at the Joyce SoHo- It was right to the point of our interest, meeting presenters and exposing our work.” • “Showcase at Joyce soho, intimate, strong artistically except for Finnish contribution.” “Opening plenary. It set an inspirational tone to the rest of the APAP experience.” • “Opening because it was first. Easy to get people to spread the word.” “All of the above, Great people to talk to and great arrangements.” “I liked all the events and talked to colleagues at all of them, also to persons from other countries, and it all had great value.” Other aspects of the conference that were of high value: “Meeting other Nordic colleagues” “Nordic colleagues” “Getting to know Nordic colleagues and meetings outside of the fair” 13 RESULTS FROM THE SURVEY cont. “Meeting Nordic partners and setting up private meetings with US presenters” • “The interaction between the present Nordic participants” • “Networking and inspiration” “Personally scheduled meetings with attendants” • “Individual meetings” “mingle, meetings and MADE IN’s .... serious outfit” • “Mingling and talking to people face to face” “Emmy Astbury and the colleagues from the other Nordic countries gave me cards from people who wanted to meet me, and talk about my performances, which was great, it lead to good contacts which may lead to us visiting their festivals.” “Seeing performances. Having meetings” “The networking in other relevant booths.” “The other showcases” “Insights of the importance of being able to expose our own material including video,” WHAT WE LEARNED FROM THE RESULTS The use of the booth was the single action most criticized and if the project would be repeated the use of the booth needs to be analyzed carefully. The cost of having a booth at APAP is very high and the effect is somewhat difficult to measure. The lack of experience in international networking in many of the participants reviled. APAP is huge and the communication around how the participants can use the booth for networking can be developed. Many voices were raised about the lack of a Video screen in the booth. The experience from the more used fairgoers was that video screens are not as efficient to create attention as you might think. Not considering the cost. A screen at APAP costs around 2000 EUR to rent. The recipe instead is personal meetings with presenters, the use of personal presentations in personal meetings. The Information from the project management on how to act in the booth could also be organized in a more structural way. The Showcase at the Joyce Soho was generally more appreciated than the bigger one at The Gerald W Lynch Theater. 68% really thought the Joyce SoHo showcase was satisfying whereas The Gerald W Lynch only got 60% of the likings. Still a high figure considering that only two companies from the Nordic Countries were exposed compared to ten at the Joyce SoHo. The reception at Gerald W Lynch got a high score though. For the visibility of the Nordic Countries Gerald W Lynch was crucial. It was the “Show window”. To the final question: – Do you plan to take part in the project and attend APAP in NYC 2013 January 11-15, if the project would be repeated? 84% answered yes, or hoping to. 14 RESULTS | GOALS ACHIEVED Our first goal with the project to develop new and diverse international audiences and markets is a long term goal. To measure the immediate result of a onetime attendance to a Fair like APAP is difficult. We would need to repeat the experience to be able to fulfill this purpose. It is evident that many new personal contacts where taken. How many that actually lead to collaborations we would need to measure when more time has passed. The second goal was to build relationships and networks. This is clear. We did build relationships. Especially the connection to Quebec was a new and interesting relation that has a potential to develop in a dynamic way. The Third goal, to develop and strengthen relationships in between actors in the performing Arts in the Nordic Countries. We feel this was achieved and also felt by many who participated. We did work with partners to co-ordinate and promote Nordic participation in a key international cultural event. We did work with the founding bodies to collect, publish and maintain information online that was useful in developing all aspects of international cultural practice. We did produce promotional information on contemporary Nordic arts and culture and high quality promotional products, such as a DVD. We did research individually and with partners in an area that are strategically important to the development and promotion of Nordic arts and culture on an international level. ECONOMY The economical report is presented in a separate appendix. 15 PARTNERS, FUNDERS & CONTRIBUTORS Tanssin Tiedotuskeskus Dance Info Finland 16