circle k franchise - franchise

CIRCLE K FRANCHISE
The brand where
convenience
meets opportunity
CIRCLE K FRANCHISE
recognized brand
Circle K’s lasting presence in the c-store industry – nearly
60 years – is evidenced by its strong brand awareness and
recognition. The Circle K brand is built on a long-standing
tradition of convenience and quality that drives traffic and
builds customer loyalty. Franchisees recognize the value of the
brand and what the Circle K name brings to their operations.
Understanding the needs of today’s on-the-go shoppers, we
offer franchise opportunities that provide your customers
with a retail experience that emphasizes convenience. The
Circle K tradition is built on popular proprietary products
such as flavorful coffees, revitalizing energy drinks and fun
frozen carbonated beverages. Customers view Circle K’s bright
red logo as a brand on which they can always rely for their
convenience needs.
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WE WORK HARD
BEHIND THE
SCENES TO DRIVE
STORE SALES
superior buying power
The vast Circle K network commands volume buying power.
Strong national supply agreements provide Franchisees quality
products at reduced costs, thus increasing store profits. National
wholesale discount and rebate programs provide added value
to the Circle K Franchise marketing programs.
Circle K’s leading position in the marketplace creates a host of
efficiencies for Circle K Franchisees. Purchasing agreements
through Circle K not only include national merchandise/
product brands, but also fixtures, advertising, equipment and
supplies that are designed specifically for Circle K stores.
Through the Promotional Fund, Franchisees receive marketing
plans and programs developed by Circle K’s experienced
category managers. As a Franchisee, you are provided with an
array of promotional materials that build a loyal customer base
for your Circle K store. From the moment you open the doors
for business, the Promotional Fund pays for professionally
produced materials to promote products, services and even
area-specific events for your store.
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WE UNDERSTAND
HOW CONSUMERS
THINK, LIVE,
WORK AND SHOP
retail expertise
At Circle K, we’ve established a solid foundation for effective
marketing and merchandising by tapping into how our
customers “think, live, work and shop.” Based on this in-depth
understanding of purchasing behaviors by our customers,
Circle K provides its Franchisees strategic store layouts and
merchandising programs – making our stores the preferred
destination for convenience shoppers.
From store image to merchandise racks, marketing programs
at Circle K are designed to bring convenience to the customer
24/7. We’ve developed business systems to manage each store
department and we merchandise by category – such as snacks,
candy, food service and beverage. Additionally, our adaptable
floor plans, store signage, graphics and displays all work
together to reinforce key messages to our busy shoppers.
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WE UTILIZE OUR
EXTENSIVE RETAIL
KNOWLEDGE TO
HELP YOU SUCCEED
business support
From your initial site selection and training, to ongoing
operational support and business systems, Circle K offers a
wide range of tools and services to help you manage your
location and achieve your goals.
Training for Franchisees and store managers is provided by
a skilled educator with in-depth knowledge of Circle K. In
addition, we provide innovative content along with updated
sales planning and support on our proprietary “Franchise
Only” website.
Franchise development support includes guidance to ensure
you select a point-of-sale and back office system that will
deliver fast customer service and accurate transactions that
are compatible with the proprietary fuel or independent credit
network at your site. Circle K Franchise also utilizes a network
of professional consultants to serve as your advisors during
the building or conversion of your site to a state-of-the-art
convenience store, as well as throughout your experience as a
Circle K Franchisee.
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global presence
We recognize that regional, national and international market
needs vary. Circle K has been able to successfully tailor its
brand strategy to address the different cultural identities in
the many marketplaces in which we compete.
Outside the United States there are nearly 4,000 Circle K
stores implementing the latest ideas in retailing; from in-store
bakeries in Hong Kong to fast food innovations in Indonesia,
Mexico and Japan; from sleek store designs in Macau and
Dubai to small storefronts located on the bustling streets of Ho
Chi Minh City. Licensees are capitalizing on the Circle K brand,
along the beachfronts of Bali and on the island of Guam.
At Circle K, we are committed to building long-term value
for our International Licensees by operating the finest
convenience retailing system in the world, through advanced
store operations, marketing, real estate, information systems
and human resources management.
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8 Steps Toward Opening a
Circle K Franchise
These are the steps to complete the process of becoming a Circle K Franchisee.
For more information contact us at 1-800-813-7677 or at circlek.com
1. Confidential Application
If you choose to pursue a franchise
opportunity with Circle K, please return
the completed application in the enclosed
envelope. If you would prefer completing
the application online, please go to
www.circlek.com/franchise, and open
the “Investment Information and
Application” link.
2. Franchise Disclosure
Document (FDD)
If you meet the preliminary franchise
qualifications, we will send you a
Franchise Disclosure Document (FDD)
which contains a standard TMC Franchise
Corporation Franchise Agreement,
as well as a copy of the company’s
financial statements and other pertinent
information. You will also be contacted by
the Franchise Development Department
to arrange a personal meeting to review
details of the Franchise Program.
3. Site Evaluation
After you identify a suitable location,
we will determine if it meets Circle K
minimum standards.
4. Group Interview
Qualified candidates complete a
personality assessment and meet with
Circle K management to ensure your
professional goals and our business
system are a match.
5. Franchise Agreement Signing
We will provide you with a complete
Franchise Agreement, ready for you
to sign. The franchise fee is due upon
execution of the Franchise Agreement.
6. Training
Just prior to your store opening, you
will attend two weeks of training at our
Circle K SMART Academy.
7. Pre-Opening Preparation
We will work with you to develop your
Grand Opening Program including pointof-sale materials and grand opening
specials and events.
8. Open for Business
Veterans: TMC Franchise offers qualified,
honorably discharged Veterans a 10% discount
off of the initial franchise fee for Circle K
convenience stores.
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recognized brand business systems support
extensive retail expertise superior buying power
global exposure effective promotional tools
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stores recognized brand business systems support
extensive retail expertise superior buying power
Our Vision
To share the heritage of Circle K, including
its proven brand, substantial buying power,
convenience retailing expertise, comprehensive
business systems and international presence
for the benefit of its Franchisees.
Our Mission
To grow the Circle K brand by granting
franchise agreements to individuals who are
dedicated to winning long-term customers by
providing high quality products and services,
fully utilizing the operating system and taking
advantage of the ongoing support provided
by the franchise division.
Our Values
These values give us a foundation for working
together with Franchisees:
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Circle K brings convenience and quality products to
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experience. Circle K stores appeal to the neighborhood
shopper filling in last minute needs, the passer-by wanting
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with innovative promotional tools. The ongoing business
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the heritage of more than half a century in the convenience
store industry, bring Franchisees the Circle K advantage
through single or multi-site agreements.
If you are seeking a challenging opportunity, driven by
the expanding convenience retail market, take advantage
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owe it to yourself to learn more about Circle K.
800.813.7677 or circlek.com
CIRCLE K FRANCHISE
TMC Franchise Corporation
P.O. Box 52085, Phoenix AZ 85072-2085
Phone 602.728.8000 or 800.813.7677
Web circlek.com Email [email protected]
CIRCLE K FRANCHISE
TMC Franchise Corp.
P.O. Box 52085, Phoenix AZ 85072-2085
Phone 602.728.8000 or 800.813.7677
Web circlek.com
Email [email protected]
800.813.7677
3.767 or circlek.com
Franchising Convenience from Coast to Coast