Nation`s Fastest Growing Franchises

Join us at one of the
Nation’s Fastest Growing Franchises
2016
FRANCHISE INFORMATION PACK
THE NEW FILTA!
Since 1996, the Filta Group has
been providing unparalleled
service around the world
to restaurants and other
food establishments.
“Going Green” was never
a commercial or trendy
consideration for us.
Filta’s services naturally
preserve the environment,
by extending the life of
cooking oil with the FiltaFry
service, recycling waste oil
into biodiesel with FiltaBio and
reducing energy consumption and
food waste with the FiltaCool product.
In an age of climate change, and economic stresses, Filta’s services are being recognized at the forefront
by the food and hospitality industry. Customers are realizing more than ever before the many benefits to
be gained from our services.
Filta’s brand has evolved to fully recognize our eco-sustainable services.
Multi-Service, Multi-Unit Franchise
It is The Filta Group’s commitment to increase the profitability of
each franchise owner, year after year. We are dedicated to
providing our Franchisees with new and improved Environmental
Kitchen Solutions, so they can maximize the earnings potential
at each client. For the past 12 years, the FiltaFry service has
spearheaded our growth. In the last few years, FiltaCool and
FiltaBio have been added to the services offered by Franchise
Owners. Our R&D department is continually market testing new
products and services for future roll-out.
FiltaFry provides an
eco-friendly, mobile
onsite service for the
micro-filtration of
cooking oil, the vacuumbased cleaning of deep
fryers, and full fryer
management.
Once the cooking oil has
come to the end of its
life, we collect the oil and
immediately remove it
safely from site.
From there, the oil is
purified and the majority
sent to be made into
biodiesel.
FiltaCool provides a costeffective and eco-friendly
solution to businesses
that need to control
the moisture levels of
their refrigeration units/
walk-in coolers. Because
humidity is controlled,
perishable items last
longer, stay fresher and
look and smell better!
Benefits to Customers
Benefits to Customers
Benefits to Customers
•• Increased Life of
Cooking Oil
•• Regularly Scheduled
Pickup alongside FiltaFry
Service
•• Extends the Life of
Perishables by up to
50%.
•• No smelly bins out back
•• Extends equipment life
•• No Call and Wait Hassles
•• Reduces mold growth,
wipe-downs, mopping
and shrinkage
•• Potentially large $
Savings
•• Removal of 99% of
Carbon from Fryer
•• Consistently Cleaner
Fryers
•• No Down Time
•• Reduced Accident and
Insurance Claims
•• No More Boil Outs
•• Friendly, Professional
Service by our
Uniformed Technician
•• They’re Helping the
Environment (we provide
leaflets to show their
customers)
•• Controls ethylene and
ammonia gasses
•• Limits the spread of
bacteria in the cold
storage area.
•• Improved Food Quality
•• Reduces odors and food
waste.
•• Increase of Employee
Retention
•• Lowers energy bills
•• Reduces cold storage
operating expenses
•• Reduced Kitchen Odors
See full details of services at:
www.gofilta.com
The Business
Build a Multi-Unit “Management” Business
Although some of our Franchise Owners are comfortable as
single van operators, many have grown their operations to
become Multi-Unit “Management” businesses.
It has been proven that our Multi-Unit operators introduce
existing and new products at a faster rate. This is why we are
looking for driven business people to help us grow our business.
As Filta introduces additonal products and services in the coming
years. it is important that we have the best quality network
possible… generating greater profits for Franchise Owners and
Filta alike.
Importance of Repeat Business
Growing Your Business
One of the great things about the FiltaFry service
is that it is weekly repeat business. That means
that every new customer you service adds to the
ones you already have.
A van can provide the FiltaFry service to between
25 and 40 customers (depending upon size and
how many times each customer is serviced per
week). The FiltaBio and FiltaCool services should
then be introduced to these same customers
(vertical expansion).
If that customer takes FiltaBio and FiltaCool, that
customer could be worth over $40,000 to you in
just the first five years. Add to that the products
and services that Filta will be introducing, and
you start to see the value of repeat business and
the overall value of a loyal and quality customer
base.
Each Filta Franchise Owner should aim to add five
new customers per month (horizontal expansion).
If this is achieved, a van can be filled every six
months. One more great result of weekly repeat
business.
30
25
20
5
1
month
10
2
months
Customers
What is a customer worth? Take an example of a
customer paying $100 per week for the service.
Over the first year, that customer is worth
$5,000, over the first five years of the business
$25,000.
15
3
months
Simply adding
5 new
customers per
month shows
how each van
fills. The great
thing about
repeat business.
4
months
5
months
6
months
The Franchise
Franchise Features
Build multiple vans offering all services
Internationally recognized
Market Potential
The Potential customer base is ever-growing and
is comprised of:
Weekly repeat service
Small customer base per van
Mobile, based from home
Comprehensive in-field & business training
Hotels & Resorts
Minimal overheads and stock
Restaurants
Exclusive territory(s)
Bars
Simple administration
Airports
Environmentally-friendly
Fast Food Outlets
Hospitals
Guaranteed initial support
Schools
Toll-Free call handling
Sports Venues
Ongoing support and advice
Grocery Stores
... anywhere
food is fried
IFA member
Hotels & Resorts
Restaurants
Bars
Airports
Fast Food Outlets
Hospitals
Schools
Sports Venues
Florists
Convenience Stores
Grocery Stores
... anywhere there’s
refrigeration
How We Help YOu
Training and Support
Franchisee Support System
The training covers all aspects of the Filta
system itself, technical, general administration,
marketing, finance, the service, health and safety.
FiltaNet, the Filta
Franchisee Support
Intranet, was introduced
throughout the franchise
network in USA and Canada in June 2004. The
Intranet gives Franchisees the ability to remain
up to date on the latest developments with
the Filta Group, as well as participate in group
discussions. We like Franchisees to feel part of
the Filta Group family. We believe the Intranet
helps to accomplish this goal.
To give you the best chance to succeed, one of
the Business Development Managers (BDMs) will
work with you in your own territory to help you
establish a solid base of regular customers. This
is our Initial Support Commitment to get you off
to a positive start.
Telemarketing
Whilst it’s important to
build your own business
locally, Filta’s in-house
telemarketing department
is able to book free
demonstrations with
potential customers on
behalf of Franchise
Owners... continually
helping build that
repeat customer base.
Here is a great example of how FiltaNet can be
beneficial in your day-to-day activity:
Let’s say you have booked a free demonstration
at a TGI Fridays (TGIF’s) in your territory. You
can go to FiltaNet and look up how many TGIF’s
we are servicing, the service charges, and
which franchisees are doing the service. Post a
message or talk with the franchisees about their
success with TGIF’s, get advice and establish
whether an existing manager would give a verbal
endorsement to the manager you are dealing
with. Once you start a new job you can then get
further advice if needed on how best to service
the particular type of client from the experience
of other franchise owners.
FiltaNet features include:
Secure Mail System
Discussion Forums
Q&A Sections
Regular News Updates
Polls and Surveys
Extensive Library
Hundreds of Customer Endorsement Letters
Useful Business Links
Training and Educational Videos
Your Business Dashboard
Training Videos and Webinars
How We help You
Our Commitment
National Marketing
The management team at Filta has experienced
the success of the FiltaFry business since
its inception in the UK in 1996. The skills
acquired during the launch of the business
coupled with continued success in many other
countries throughout the world, allows the Filta
management team unparalleled understanding
of what is needed to enable any individual who
has the desire, enthusiasm and determination to
become a successful franchise owner.
Filta spends resources on national marketing
including online advertisements and articles in
trade publications such as Nations Restaurant
News, QSR, FR&L, Restaurants & Institutions,
Food Management, Restaurant & Hospitability,
and online at NRN, Food Management and R&I.
We have the expertise to carry out a mutually
beneficial selection process, the ability to ensure
your continued growth as a business owner, and
the dedication to help you on the road to success.
Tradeshows
Filta attends foodshow exhibitions throughout
the country, promoting the brand shows such
as the National Restaurant Ass’n Show, SW Food
Expo, Florida Restaurant & Lodging Show and the
Worldwide Expo. Several stands and materials
are centrally available to suit the relevant shows.
This is the reason that Filta features in the
Franchise Times Top 55. In 2007 Filta was ranked
#33 in this annual list of the top movers in yearover-year growth. Last year, FiltaFry raced up to
#26! Franchise Times magazine recognizes what
we’ve know all along: Filta provides a quality
service with huge growth and market potential
throughout the world.
Local Marketing
On-line Marketing
In addition to creating local web sites for
Franchise Owners, Filta has local direct mail
programs available to help build strong brand
awareness and even book demonstrations. The
in-house telemarketing department also helps book demos locally.
Franchise Owners have their own websites,
designed specifically for maximum SEO impact,
allowing local searches for relevant terms to rank
their pages high and enabling customers to reach
them directly. In addition, Filta continues to grow
and update on-line advertising and marketing
campaigns to promote the brand and
attract new customers.
Hey Joe’s Diner...
Want to
See Our
filta ser vice
benefits
Increased
Life of Coo
king Oil
Consistently
Cleaner Frye
rs
Increased
Food Qua
lity
Waste Oil
Collection
Eliminate
the Grease
Bin
Reduced
Accidents
and
Insurance
Claims
WEActPioOn?N??
of
“Not only
are we savin
shortenin
g per wee g hundreds of poun
k, our
ds
and most
efficient they fryers are the clean of
est
’ve ever been
~ Managin
.”
g Partner,
Outback
Steakhou
se
“A great appr
to FiltaFry… eciation from our team
accidents there is less exposure members
and minimal
to
as a result
of the serv cleaning required
ice.”
~ Food Serv
ice Manager
, Six Flags
“Since Filta
has been
servicing
fryers, our
our
food look
s and taste
delicious
s
and our cook
have been
times
reduced.”
~ Kitchen
Manager,
TGI Friday’
s
du
M as s Re
Hey Joe’s
Cooking Oil Micro-Filtration
reduces costs & accidents
eliminates fryer cleaning
ENV IRON MEN
get rid of odor & pest
problems
less maintenance
eliminate overflows &
oil theft
KITCH EN
Serviced
to Dat e
2
tomers
Eac h Wee
k
over 1/3
Billion lbs
of Oil Filte
.
red
paign.indd
After
Diner...
er
l Filta Franchise Own
o in with your Loca
Book a FREE Dem
com/123
xx-xxx or www.filta.
Franchisee Name | xxx-x
5,000 Cus
2012_DM_Cam
Before
ce
& Fryer Management Servi
SOLU
TAL
TION S
7075 KING
SPOINTE
PKW
ORLANDO
FL 32819-989 Y STE 1
9
Waste Oil Collection -
PRSRT STD
U.S. POSTA
GE
PAID
FILTA
No Hassle
No Mess
Straight from Your Frye
rs to Our Van
Book a FREE Dem
o in with your Loca
l Filta Franchise Own
Samson Cranford
| xxx-x
er
xx-xxx or www.filta
2012_DM_Campaign.indd
.com/123
7/9/13 9:42
AM
3
7/9/13 9:42 AM
Franchise Investment
The franchise is broken down into two parts,
the exclusive territory fee of $35,000 and the
opening package of $49,950.
Here’s what is included in the opening
package:
Exclusive Territory Fee
$35,000.00
Opening Package
$49,950.00
In-field/On the Job Training
Business Development Manager
Classroom Training
Equipment Package
Classroom Training
In-field/On the Job Training
Arrive at our facility on Sunday evening and stay
at a hotel close to the training center. All room,
breakfast and lunch costs are included.
You will spend one full week working an
established Filta business under the guidance
of an approved experienced franchise owner/
trainer. This will prepare you fully for the start
of operation in your own territory. You will see
different types of fryers, oils and operation styles
of commercial kitchens, routing, managing the
customers, keeping records, filtering, cleaning,
cascading, dumping and how to prepare and
close down at the end of each day. We always
endeavor to make this aspect of the training as
close to your location as possible, or immediately
following your classroom training at our facility if
not practical.
Business Development Manager
Included in the Equipment Package
While spending two weeks in your territory, the
role of the BDM is to:
Filta provides everything you need to start
your business including:
Train you to prospect to book free demos
Help you to put the sales process you learned
in the classroom training into action
Secure new customers
FiltaFry machine, initial stock of FiltaFry filter
cartridges, fryer management equipment pack,
thermostat testing equipment, FiltaCool
degassing unit, initial stock of FiltaCool panels,
FiltaBio van storage tank (fitted), uniforms,
complete vehicle kit (ramps, cages and graphics),
marketing materials, accounting software.
As we say, everything you need.
e trust that now you’ve read about us, you will have a much better understanding
of our unique business and why we have, and continue to be, so successful as an
international franchise company.
Unlike many franchise companies, we are there not only to put you in business but
also be your partner when needed as you go through the development process every
new business goes through.
Our aim is to make this journey as painless and trouble-free as possible by calling
on the many years of experience we have and passing on to you the lessons and key
steps essential for developing a successful and rewarding franchise business.
To learn even more about the business, and for us to learn more about you, we would
like to invite you to a Discovery Day at our headquarters in Orlando, FL. It is a great
opportunity for you to meet the Filta team, meet local franchisees and also see the
business in action in the real world at one of our customer’s premises.
Discovery Days are held regularly and we ask you to arrive the night before, unless
driving, and we will book and pay for a room for you at a hotel located near our
offices.
You can find our Discovery Day Itinerary on the last page in this packet.
The Discovery Day is an informational day, It is certainly not a “hard sell.” See what
other attendees have said about the day, on the web, at the Franchise Resource
Page.
Thank you for your interest in our business and we look forward to hearing from you
in the near future and perhaps meeting you at a Discovery Day in Orlando.
Best Regards,
The Filta Group
This document is not intended as an offer to sell or
the solicitation of an offer to buy a franchise. We
offer franchises solely by means of our Franchise
Disclosure Document. Certain states have laws
governing the offer and sale of franchises. If you
are a resident of one of these states, we will not
offer you a franchise unless and until we have
complied with applicable legal requirements in
your state. This information about our franchise
opportunity is intended solely for residents of the
United States. Information in this prospectus is
correct at the time of print.
What next?.... FiltaFry Discovery Day
We are delighted to formally invite you to attend
one of our Filta Discovery Days where you will
see the business in action, meet with existing
franchise owners and be able to have all your
questions answered.
Due to insurance restrictions on the number
of visitors entering a commercial kitchen,
numbers are strictly limited for each Discovery
Day and we ask that you inform us immediately
if circumstances change and you are unable to
attend.
Discovery Day Itinerary
7:00 am
Meet with local Franchise Owner
To book your hotel room, please call
The Filta Group and we’ll be glad to assist you.
7:45 am
Demonstration – “Day In The Life of a Franchisee”
9:00 am
Transport to Corporate Offices
Contact Information
9:15 am
Document & Materials Distribution
The Filta Group
7075 Kingspointe Parkway • Suite 1
Orlando, FL 32819
10:00 am Corporate Presentation by President
P: (407) 996-5550
F: (407) 996-5551
www.filta.com
11:30 am Working Lunch
12:30 pm Tour Corporate Training Center and Warehouse.
Discuss Future Products & Services.
2:30 pm
“Steps to Being Awarded a Filta Franchise”
Questions and Answers Session with CEO
4:30 pm
Close. Transport to airport or hotel