100 Percent Juice and Juice Drinks

America’s Beverages
100 Percent Juice
and Juice Drinks
Americans want variety and taste in the beverage products they
consume. That desire is certainly clear in the 100 percent juice
and juice drink product category. The 2005 Dietary Guidelines for
Americans recommend that both adults and children increase
their servings of fruits and vegetables. In fact, they state that one
cup of 100 percent fruit juice is equivalent to the same amount
of whole fruit (one cup), according to the Dietary Guidelines.
One hundred percent juice and juice drink producers, marketers,
bottlers and distributors provide a bevy of products that do more
than simply offer refreshment. Many of these products provide
minerals, antioxidants and other nutrients and they also may be
a source for certain vitamins and phytonutrients.
www.ameribev.org
History
While staple juices like orange and apple remain popular, many new and exotic choices have entered
the marketplace in recent years, such as pomegranate, mango, strawberry, grape, banana, cranberry,
guava, kiwi and more. If that is not enough variety, innovative offerings of juice combinations now exist
to provide consumers with the exact taste they want.
Individual-serving-sized bottled juices were not readily available in the marketplace until the early
1970s and 1980s, and it proved to be a turning point for brands like Tropicana® and MinuteMaid®.
Since then, both 100 percent juice and juice drinks have exploded exponentially. Other brands
you may see on supermarket shelves today include Odwalla®, Dole®, Snapple®, Sunny Delight®,
Naked® Juice and Veryfine®.
Many of today’s most popular 100 percent juices are made and marketed by the same companies
that produce the world’s leading refreshment beverages, ready-to-drink teas, sports drinks and bottled
waters. Many of them provide juice drinks as well.
Ingredients
One hundred percent juice is just that—100 percent fruit juice with no added sugar. Juice drinks,
however, contain less than 100 percent fruit juice, and often have other ingredients added such as
water, flavors and sweeteners, including sucrose, fructose and glucose. Both 100 percent juice and
juice drinks may be fortified with additional nutrients, minerals and vitamins.
Juices
Did you
know that...
The American Academy of Pediatrics
guidelines provide for 8-12 ounces
of 100 percent juice daily for
children 7 to 18 years old.
Type of Juice
Description
100% Pure or 100% Juice
Juice that is directly squeezed from a fruit or vegetable. Can be made from
juice concentrate reconstituted with water and certain other ingredients,
(for example, vitamins or minerals) as prescribed by law.
Juice Drink
A drink that contains less than 100 percent juice. A juice drink also may contain
sweeteners and water. Other terms with the same meaning are juice cocktail,
punch, drink, sparkler, blend and beverage. Under U.S. law, manufacturers are
required to list the total percent juice content just above the nutrition facts panel
of juices and diluted juice beverages.
Squeezed Juice
This term means the juice was extracted from fruit or vegetables and packaged in a
variety of appropriate containers. It is not pasteurized and is kept under refrigeration.
Pasteurized Juice
Juice that has been heated (pasteurized) to increase its shelf life, ensure its
safety and minimize nutrient loss.
Chilled, Ready-to-Serve
Juice made from frozen concentrate or pasteurized juice. It is packaged in
paper cartons, plastic or glass containers.
From Concentrate
This refers to juice manufactured as a frozen concentrate and/or reconstituted
from concentrate.
Not from Concentrate
This juice is from the fruit or vegetable after it is squeezed. It has never been
concentrated.
Frozen Concentrate
This juice has been concentrated and frozen. It is ready to be consumed after
reconstituting with water per the instructions on the container.
Frozen
Juice that is packaged and frozen without pasteurizing or further processing
is called “frozen.”
Juice in Aseptic Containers
This is a shelf-stable product. It is pasteurized juice or juice from concentrate,
packaged in sterilized containers or preserved by a specific sterilization technique.
Canned Juice
Fruit or vegetable juice that has been heated and sealed in cans to provide shelf
life for an extended period of time. Canned juice should be refrigerated after opening
in a container other than the can it came in, and consumed within one week.
Chart information provided by Juice Products Association, http://www.juiceproducts.org/glossaryofjuiceterms.html
Tropicana® is a registered product of PepsiCo. MinuteMaid® is a registered product of The Coca-Cola Company. Odwalla® is a registered product of Odwalla, Inc. Dole® is
a registered product of Dole Food Company. Snapple® is a registered product of Cadbury Schweppes. Sunny Delight® is a registered product of Sunny Delight Beverages
Company. Naked® Juice is a registered product of the Naked Juice Company. Veryfine® is a registered product of Kraft Foods.
Role in a balanced diet
One hundred percent juice provides vitamins, minerals, phytonutrients and antioxidants and can
fit into a healthy diet. As is true for all foods and beverages, appropriate portion sizes for 100 percent
juice and the calories it contains needs to be taken into consideration as part of a balanced lifestyle.
Consumers can choose 100 percent juices as part of their fruit servings, according to the USDA’s
Dietary Guidelines for Americans and the MyPyramid food guidance program, but should get most
of their servings of fruit from whole fruit to meet fiber needs. Consuming several servings of fruits
and vegetables per day, depending on one’s age, gender and level of physical activity, is recommended
for all ages. Juice drinks also can be part of a healthy lifestyle and can provide minerals, vitamins
and antioxidants.
Calories
As with most food and beverage products, 100 percent juice and juice drinks do have calories.
Depending on the type of juice, most 100 percent juices have between 100-150 calories per serving.
And these beverages are considered nutrient-rich as they offer vitamins, minerals and phytonutrients.
Juice drinks contain a wider range of caloric choices and include nutrients as well. Currently there
are plenty of calorie options and package sizes for both 100 percent juice and juice drinks to suit
consumers’ needs.
Did you
know that...
Florida and Massachusetts are
the only states to name a juice their
official drink. They are orange
juice and cranberry juice,
respectively.
Additional Resources
•American Beverage Association
http://www.ameribev.org
•Juice Products Association
http://www.fruitjuicefacts.org/index.html
•American Dietetic Association
http://eatright.org/ada/files/Juice.pdf
•Food Guide Pyramid (2005)
http://www.mypyramid.gov/pyramid/fruits.html
Q:Do 100 percent juices or juice drinks contribute to childhood obesity?
A: No one food or beverage is a unique contributor to obesity. In fact, several scientific studies show no link
between drinking 100 percent fruit juice and obesity in children or adults.2,3,4,5,6,7,8 The American Academy
of Pediatrics recommends “intake of fruit juice should be limited to 4 to 6 oz. for children 1- to 6-years old.
For children 7- to 18-years old, juice intake should be limited to 8 to 12 oz, or 2 servings per day.”9
Q:Can 100 percent juices prevent heart disease?
A: Incorporating fruits as part of a diet is always beneficial for good health. While there may not be enough evidence
to say that juices can prevent heart disease, many fruit juices such as orange juice contain a good source of the
heart-healthy nutrient potassium. Potassium is an essential mineral that helps maintain normal blood pressure and
helps regulate fluid and mineral balance in and out of body cells.10,11,12 The U.S. Food and Drug Administration
is now allowing a health claim to appear on foods and beverages that are good sources of potassium and low in
sodium. The health claim states, “Diets containing foods that are good sources of potassium and low in sodium
may reduce the risk of high blood pressure and stroke.”
Q:Does 100 percent juice have a lot of sugar and calories?
A: One hundred percent juice has a similar sugar profile to whole fruit. It contains only natural sugar. There is
no sugar added. Further, 100 percent fruit juice is nutrient-rich. Therefore, it has a high nutrient to calorie ratio.
1 Dietary Guidelines Advisory Committee Report 2005: Appendix G; Fruit and Fruit
Juice Analysis.
2 O’Connor. M, Yang S, Nicklas T. Beverage Intake among Preschool Children and Its
Effect on Weight Status. Pediatrics. 2006;118:4:1010-1018.
3 Fulgoni V, Taylor S. Consumption of 100 Percent Juices is Not Associated with Being
Overweight or Risk of Being Overweight in Children. Experimental Biology. Abstract.
April 2, 2006. (unpublished study).
4 Newby PK, Peterson KE, Berkey CS, Leppert J, Willett WC, Colditz GA. Beverage
consumption is not associated with changes in weight and body mass index among
low-income preschool children in North Dakota. Journal of the American Dietetic
Association. 2004;104:7:1086-1094.
5 Field A, Gillman MW, Rosner B, Rockett HR, Colditz GA. Association between fruit and
vegetable intake and change in body mass index among a large sample of children
and adolescents in the US. International Journal of Obesity. 2003;27:821- 826.
www.ameribev.org
6 Skinner JD, Carruth BR. A longitudinal study of children’s juice intake and growth:
the juice controversy revisited. Journal of the American Dietetic Association.
2001;101: 432–437.
7 Skinner JD, Carruth BR, Moran J, Houck K, Coletta F. Fruit Juice Intake Is Not Related
to Children’s Growth. Pediatrics. 1999;103(1)58-64.
8 USDA. Is Fruit Juice Dangerous for Children? USDA Center for Nutrition Policy and
Promotion. Nutrition Insights. March 1997.
9 American Academy of Pediatrics. AMERICAN ACADEMY OF PEDIATRICS: The Use
and Misuse of Fruit Juice in Pediatrics. Pediatrics. 2001; 107(5) 1210-1213.
10 2005 Dietary Guidelines Advisory Committee Report.
11 2005 Dietary Guidelines for Americans.
12 Institute of Medicine, Food and Nutrition Board, 2004, Dietary Reference Intakes
for Water, Potassium, Sodium, Chloride, and Sulfate. National Academy Press.
Washington, D.C.
The beverage industry is committed to providing clear, consistent and factual information on all of its products and ingredients.
Questions & Answers
Q:Are 100 percent juices good for my health? What about juice drinks?
A: One cup (8 fl. oz.) of 100 percent juice provides consumers with the equivalent of one cup of fruit as defined
by the USDA Dietary Guidelines for Americans. According to the Dietary Guidelines Advisory Committee Report
2005, “fruit juices provide substantial contributions of several vitamins and minerals in higher amounts than do
whole fruits.”1 The USDA’s MyPyramid Food Guidance System recommends that “any fruit or 100% fruit juice
counts as part of the fruit group.” In addition, some of these products are fortified with additional vitamins and
minerals, such as calcium and vitamin D, and may include phytonutrients that also provide health benefits.
Juice drinks are another option. It is also important to include whole fruits in the diet to get your daily fruit
servings and to help you meet your fiber goals.