Press information
Transcription
Press information
Press information September 19 - 25, 2015: In-house trade fair Strong focus: more than 60 new front panels live and ‘on stage’ at Häcker Kitchens September 2015. Häcker Kitchens will be celebrating its 2015 in-house trade fair with the motto ‘on stage’ – here, the stars of the show include the new front panels, as always. This year, there are more than 60 new designs for the classic and systemat product ranges. The highlights include designs in lacquer, veneer and wood, along with concrete décors, perfect for interior styles ranging from modern-minimalist to high-end country house. Further accents have been created with new edges, surroundings colourways and niche back panels. And the topic of lighting has once again become a major focus at Häcker Kitchens. The effects can be experienced in light and sound boxes live at the trade fair. systemat product highlights The new AV 2030 range in high-gloss UV lacquer offers a wide selection of different colourways for virtually all tastes, as the design comes in a total of 10 shades: eight plain colours and Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 1 / 10 Press information two metallic colourways, Metallic carbon and Metallic ocean blue. The range also comes in a matt lacquer surface finish in eight different colourways. A further matt lacquer design has been developed especially for the demands of country house style lovers. Here, the AV 5035 framed front panel is available in 13 hues, satisfying not just low-key colour requests such as white and greys. Because those who prefer punchier colours can choose between Agate blue, Gold yellow or Petrol or even a dark Wine red or Black. Low-key but with a certain ‘je ne sais quoi’ – maybe this is the secret of the front panels with the 1-cm-wide frame, offered by Häcker in matt lacquer under the AV 5020 name to date. The new AV 6020 brushed veneer design will be premièred at the trade fair in four oak colourways. New shades for systemat: from Oak to Pearl grey The basis for these new products at the in-house trade fair is both an expansion of the colour range and, of course, designs for a front panel. Here, Häcker Kitchens will be presenting a white-washed look for the systemat wood décors range for the Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 2 / 10 Press information very first time with Provence ash and Nordic oak. The real wood veneer ranges will be additionally supplemented by the colourway Sherry for Oak and Wild oak. Pearl grey in turn is a trend colour whose current popularity is undoubtedly down to its look, which flexibly complements numerous different interior design styles. Häcker first included this colourway in its classic product range, but now also offers it for the systemat line: following the in-house trade fair, it will be available in Pearl grey in a total of seven front panels – from décor, lacquer through to wood. Urban to country – three new classic ranges The Comet front panel has a modern and urban vibe with its plastered concrete look. And it goes without saying that this new design will come in two en-vogue shades of grey – namely Pearl grey and Opal grey. Complementing this, Häcker Kitchens also provides the surrounding elements, with work surfaces and side panels in a plastered concrete look, so that there is now nothing in the way of designing almost monolithic looks in kitchens. Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 3 / 10 Press information And the Cristall front panel range will be celebrating its première in eight colourways – from Polar white and natural shades all the way through to dark Metallic carbon. This design stands out with its absolutely exquisite high-gloss UV lacquer and a two-tone, glass-look moulded edge. A truly high-end design that creates accents right down to the edges. Montana, with its grooved profile, expands the range of innovations to include an elegant country style design line. It is available in Silk grey oak and the brand-new colourway Nordic oak, a whitened décor with matex surface. Noble beech as a front panel, surrounding elements and work surfaces Beech has been one of the most popular furniture woods over the last 50 years and is the new décor trend at Häcker Kitchens. For example, the Bali and Boston front panels are now being complemented by the Noble beech colourway. Furthermore, Noble beech will be available as surrounding elements and work surfaces and as carcasses in the classic range. Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 4 / 10 Press information Two-tone laminated edges and new niche back panels At its in-house trade fair, Häcker Kitchens will be presenting striped laminated edges, available in three colourways: White, Black and Stainless steel. This edge provides work surfaces with a charming accent – whether in a plain colour or in one of the seven new wood or stone décors. For niche back panels, there will be two new options: an ornamental pattern in an iridescent shade of red as well as a back panel made from a memory laminate that can be written on. Perfect for quickly making shopping lists or for creative kids. Creating light accents Light is an important instrument for creating different moods. For this reason, Häcker presented new products for appropriately staging kitchens at the last few trade fairs. This year, three variants will be supplementing the portfolio. One of these is the illuminated doucine, which was showcased at the LivingKitchen trade fair back in January. There will be a new, infinitelyadjustable spotlight for wall cabinets. And, last but not least, an LED handle profile will be available for wall cabinets that Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 5 / 10 Press information radiates upwards and downwards and is also infinitely adjustable. Visitors to the in-house trade fair will be able to experience live the atmospheric difference that customised light sources make in two light boxes. Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 6 / 10 Press information About Häcker Kitchens The owner-run family company Häcker has been manufacturing modern fitted kitchens at its site in Rödinghausen, east Westphalia – the home of the German kitchen furniture industry – since 1965. In 2014, more than 1,300 employees generated a turnover of 406 million euros, with exports currently accounting for around 38 percent of sales. The development of the company is characterised by continuous growth and future-oriented investment. Currently, more than 60 countries spread across all continents are supplied with “Made in Germany” kitchens. The specialised trade has two product lines available for the various market segments: classic and classicART for the entry level and systemat and systematART for the middle and upper price segments. Press contact For further information, please contact Karsten Bäumer, Head of Marketing for Häcker, or our PR agency GOOS COMMUNICATION. Häcker Küchen GmbH & Co. KG Mr Karsten Bäumer – Head of Marketing Telephone: +49 (0) 5746/940-297 E-mail: [email protected] GOOS COMMUNICATION Ms Irin Rodatz Dorotheenstr. 56, D-22301 Hamburg, Germany Telephone: +49 (0) 40/284 1787-50 E-mail: [email protected] Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 7 / 10 Press information Caption Häcker Kitchens will be celebrating its 2015 in-house trade fair with the motto ‘on stage’ – here, the stars of the show include the new front panels, as always. This year, there are more than 60 new designs for the classic and systemat product ranges. The highlights include designs in lacquer, veneer and wood, along with concrete décors, perfect for interior styles ranging from modern-minimalist to high-end country house. Further accents have been created with new edges, surroundings colourways and niche back panels. And the topic of lighting has once again become a major focus at Häcker Kitchens. The effects can be experienced in light and sound boxes live at the trade fair. Haecker_Key-Visual Haecker_AV2030_Ozeanblau_3 Haecker_AV2035_Perlgrau_2 Haecker_AV6020_Silbereiche Haecker_AV5035_Magnolie_ AV5082WildeicheSherry Haecker_AV1095_Eiche-Nordic_1 Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 8 / 10 Press information Haecker_AV2035_Perlgrau_1 Haecker_Montana_Eiche_Seideg_2 Haecker_Comet_Perlgrau_2 Haecker_Cristall_Satin_2 Haecker_Boston_Edelbuche Haecker_Boston_Edelbuche_Kante Haecker_AV2035_Perlgrau_Memo Haecker_Comet_Perlgrau_ beleuchteteKehlleiste Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 9 / 10 Press information Haecker_Comet_Perlgrau_3 Haecker_Boston_Edelbuche_LEDGriffprofil Häcker Küchen GmbH & Co. KG, Werkstr. 3, D-32289 Rödinghausen 10 / 10