GRAZYNA CUMMING : art director

G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
thinkmobility.com
Breeze through your day with the all-new, electric-powered
TH!NK™ neighbor. This vehicle is easy to operate, uses
no gas and is legal on streets with posted speeds of up to
35 mph. So why not put it to the test in your neighborhood?
The fun, affordable, zero-emissions TH!NK neighbor. To experience it, call
1-866-24-THINK or plug into thinkmobility.com today. Availability is limited.
Description:
Print ad for the Ford Think, a small electric vehicle marketed to campuses, golf courses and other small communities.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
thinkmobility.com
If you’re going to coast through college, may we suggest going
with the all-new, electric-powered TH!NK™ neighbor. This vehicle is
easy to operate, uses no gas and is legal on streets with posted
speeds of up to 35 mph. So why not put it to the test on your campus?
The fun, affordable, zero-emissions TH!NK neighbor. To experience it, call
1-866-24-THINK or plug into thinkmobility.com today. Availability is limited.
Description:
Print ad for the Ford Think, a small electric vehicle marketed to campuses, golf courses and other small communities.
This ad ran in various university publications.
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GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
Yeah,ne
he's o
s.
of our
Yeah,ne
he's o
s.
of our
©2001 White Castle Management Co.
Description:
Print ads and posters designed for the White Castle client to introduce their new slogan: “Yeah, he’s one of ours”.
Simple message, simple design.
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GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
Description:
Part of a guerilla campaign for Real Detroit promoting their personals pages. These stickers were placed in a variety
of locations where the target audience can be found, as well as where Real Detroit magazines are distributed. These
photos then ran as print ads in Real Detroit.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
Description:
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
guerilla ads
Part of a guerilla campaign for Real Detroit promoting their classified pages. These were stickers placed on vacant buildings
with for sale or lease signs, effectively targeting new business owners.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
#(%69 #(%69
-/$%,
-/$%,
9%!2%.$
9%!2%.$
%6%.4
%6%.4
CHEVY
CHEVY
MODEL
YEAR
END
MODEL
YEAR
END
EVENT
EVENT
Description:
In dealership posters for the Chevy Model Year End Event. The campaign focuses around the iconic Chevy car carrier and
people wanting to claim the last of the new Chevy’s. Poster design lays the ground work for the look of the rest of the
campaign materials.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
MOdel Year eNd eVeNT CaMPaigN
5IFSFµTTPNVDIUPMPWFJOUIFPVUEPPST(&*DBOIFMQZPVFOKPZFWFSZCJUPGJU
888(&*$0.…7*4*50634503&4/"5*0/8*%&
GEI
#(%69
-/$%,
9%!2%.$
%6%.4
CLAIM YOURS.
TV sTOrYBOard
MODEL YEAR END EVENT Get in before the last of the ‘06’s are gone for good. More Americans choose Chevy. Visit www.Chevy.com to find out why.
NeWsPaPer
POsTer
NON TradiTiONal PriNT
claim yours.
ALL PHASES- PRINT
CHevy
endyear
year
model
model
end
end
year
model
yours.
claim
event
event
event
BaNNer
Claim yours
CHevy
year
endend
model
year
model
event
event
TV Bug
guerrila/liVe Media
iNTeraCTiVe/Page TaKeOVer
eleCTrOsTaTiC
Description:
Full campaign for Chevy Model Year End Event, showing design blown out in to all media. TV, newspaper, dealership signage,
web and guerrilla tactics all utilize the established look, effectively branding the event.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
chevy
chevy
year end
event
model
model
year end
event
DIGITAL BANNER AD
chevy.com
HANG TAGS
PoSter
POSTER
NEWSPAPER
OUTDOOR
CHEVY HOME PAGE
TRUCK WRAP
USA TODAY
Description:
This full campaign was created for the Chevy Model Year End Event with the purpose of driving traffic to Chevy.com as well as
promoting the event. The design immediately tries in to the internet with the use of the cursor arrow, yet still addresses the
event and shows off the product. The campaign look stays cohesive and simple while being implemented in media sources
including TV, newspaper, outdoor, in-dealership signage, web and truck wraps.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
$1,000
accessory allowance
on every ’07 Chevy.
Description:
This poster design was part of a campaign promoting $ off Chevy accessories. The market for this product is mainly ‘ Tuners’
a younger group who identify with the graffiti/tattoo design style.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
’05 NASCAR/NEXTEL CUP
DALE
JIM MIE
2005
JR
SON
in 7
NASCAR
5
6 OUT OF 10
5
MANUFACTURERS’ CHAMPIONS
3
3 STRAIGHT YEARS
’05 NASCAR/NEXTEL
IN THE LAST
IN THE LAST
DECADE
DECADE
MONTE CARLO
NASCAR THE WINNINGEST
NAME PLATE IN NASCAR HISTORY
MOST WINS IN
THE LAST DECADE
GORD
BRIAN VICKERS 5 in 7
5
29
5 in 7
in 7
in 7in 7
5 in 7
CHAMPIONS
3 STRAIGHT YEARS
MOST DRIVERS CHAMPIONSHIPS
CHAMPIONSHIPS
JIMMIE JOHNSO N
2005 MANUFACTURERS’
CUP WINNER
MOST DRIVERS
TOTAL
in 7 7
5
’05 NASCAR/NEXTEL
CUP WINNER
JEFF
[email protected]
WINN ERS
JOHN
75
GRAPHIC DESIGN
GRAZYNACUMMING.COM
EARNHARDT
5 in
HARVIC
|
5
CHEVY. THE WINNINGEST NAME IN RACING.
MONTE
CARLO
THE
WINNINGEST
NAME PLATE IN
NASCAR HISTORY
MOST WINS
IN THE LAST DECADE
TOTAL 29 CHAMPIONS
JEFF GORDON BRIAN VICKERS
JIMMY JOHNSON DALE EARNHARDT JR
CHEVY. THE WINNINGEST NAME IN RACING.
Description:
These newspaper ads were designed to celebrate the end of Chevy Motorsports racing season and the team with the
most wins. Motor sports ads run every week during the racing season and usually portray shots from the race or the
winner. Theses ads had to stand out and look different from the rest.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
73 NEVER LOOKED SO GOOD.
chevy
JEFF GORDON SWEEPS MATINSVILLE IN HIS 73RD CAREER VICTORY. THIS IS GORDON’S 4TH WIN OF THE YEAR PLUS, CHEVY FINISHES 1-2-3. CHEVY–THE REVOLUTION RACES ON.
Official Pace Car of NASCAR. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. ©2004 GM Corp.
Description:
Print ad spread designed to celebrate the 73 win for the Chevy Motorsports team.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
DRINKS
FUEL
RESPONSIBLY.
DRINKS
FUEL
RESPONSIBLY.
CHEVY HAS MORE MODELS THAN FORD, DODGE, CHRYSLER AND HONDA
CHEVY HAS
MORE
FORD,HIGHWAY
DODGE, CHRYSLER
AND HONDA
THAT
CANMODELS
GET 30 THAN
OR BETTER
MPG.
THAT CAN GET 30 OR BETTER HIGHWAY MPG.
THE NEW CHEVYS. AWE AND THEN SOME.
THE NEW CHEVYS. AWE AND THEN SOME.
®
®
MALIBU
CHEVYCHEVY
MALIBU
/35 /35
24 24
CITY
MPG
CITY
MPG HWY
MPG
HWY
MPG
®
®
IMPALA
CHEVYCHEVY
IMPALA
21 21
/31 /31
CITY
MPG
CITY
MPG HWY
MPG
HWY
MPG
NORTH
Terry Lee Chevrolet
Kings Auto Mall
(513) 683-4852
™
2004 CHEVY
AVEO®
®
2004 CHEVY™ EXTRA
AVEO
VEHICLE INFORMATION AREA
EXTRA VEHICLE INFORMATION AREA
SMAR TLEASE ExAMPLE FOR QuALIFIED LESSEES
SMAR TLEASE ExAMPLE FOR QuALIFIED LESSEES
$
xxx xxxxxx
$
x,xxxx,xxx
$xxx
$
PER MONTH
DuE AT OR
WITH
$ FORxxMONTHS
PER MONTH
DuE AT OR
SIGNING
WITH
FORIncludes
xxMONTHS
security deposit. Tax, SIGNING
title, license and Dealer fees extra.
Includes security deposit. Tax, title, license and Dealer fees extra.
$
CASH
BACK*
CASH
BACK*
Jake Sweeney Chevrolet
Tri-County
(513) 782-2800
Rose Chevrolet
Hamilton
(513) 863-7878
Montgomery Chevrolet
Montgomery
(513) 891-7200
Bob Pulte Chevrolet
Lebanon
(513) 932-0303
®
®
COBALT
CHEVYCHEVY
COBALT
25 25
/35 /35
CITY
MPG
CITY HWY
MPG MPG
Pierson Chevrolet
Middletown
(513) 424-1691
™
CHEVY
MALIBu®
®
2004 CHEVY™ 2004
MALIBu
EXTRA
VEHICLE INFORMATION AREA
EXTRA VEHICLE INFORMATION AREA
HWY
MPG
SMAR TLEASE ExAMPLE FOR QuALIFIED LESSEES
SMAR TLEASE ExAMPLE FOR QuALIFIED LESSEES
xxx xxxxxx
$
$
x xxxx,xxx
$
xxx
,
$
PER MONTH
DuE AT OR
OR
$ FORxxMONTHS
PER MONTH
DuE ATWITH
SIGNING
WITH
FORIncludes
xxMONTHS
security deposit. Tax, SIGNING
title, license and Dealer fees extra.
Includes security deposit. Tax, title, license and Dealer fees extra.
$
CASH
BACK*
CASH
BACK*
BUSH CHEVROLET
Wilmington
(937) 302-2542
EAST
Mike Castrucci Chevrolet
Milford
(513) 831-5555
Jeff Wyler Chevrolet
Eastgate
(513) 752-3447
CHEVY
MALIBu
MAxx
®
2004 CHEVY™ 2004
MALIBu
MAxx
EXTRA VEHICLE INFORMATION AREA
™
Beechmont Chevrolet
Beechmont Ave.
(513) 624-1100
®
EXTRA VEHICLE INFORMATION AREA
SMAR TLEASE ExAMPLE FOR QuALIFIED LESSEES
SMAR TLEASE ExAMPLE FOR QuALIFIED LESSEES
$
xxx xxxxxx
$
OR
$ PER MONTH
PER MONTH
DuE ATWITH
WITH
FORxxMONTHS
FORxxMONTHS
SIGNING
x xxxx,xxx
$
xxx
,
$
DuE AT OR
SIGNING
Includes security deposit. Tax, title, license and Dealer fees extra.
Includes security deposit. Tax, title, license and Dealer fees extra.
$
CASH
BACK*
CASH
BACK*
Barry’s Chevrolet
West Union
(937) 544-2331
Bill Martin Chevrolet
Blanchester
(937) 783-2441
Jerry Haag Motors
Hillsboro
(937) 393-1981
Holman Chevrolet
Bethel
(513) 734-2206
®
CHEVY® COLORADO
2004 CHEVY™ 2004
COLORADO
EXTRA VEHICLE INFORMATION AREA
™
®
CHEVYCHEVY
AVEO AVEO
27 27
/35 /35
CITY
MPG
CITY HWY
MPG MPG
®
EXTRA VEHICLE INFORMATION AREA
M PLLEES SFEOERS Q u A L I F I E D L E S S E E S
S M A R T L E A S E E x A M PSLME AFROTRL EQAuSAEL EI FxI A
ED
xxx $xxxxxx
$
HWY
MPG
x xxx$x,xxx
$
xxx
,
OR $
$ PER MONTH
PER MONTH
DuE ATWITH
WITH
FORxxMONTHS
FORxxMONTHS
SIGNING
DuE AT OR
SIGNING
security
Tax, fees
title,extra.
license and Dealer fees extra.
Includes security deposit.Includes
Tax, title,
licensedeposit.
and Dealer
CASH
BACK*
CASH
BACK*
® ™ EQuINOx®
CHEVY
2005 CHEVY™ 2005
EQuINOx
EXTRA
VEHICLE INFORMATION AREA
EXTRA VEHICLE INFORMATION
AREA
xxx $xxxxxx
$
DRIVING
CHEVY.CHEVY.
DRIVING
TEXAS.TEXAS.
TEXASCHEVYDEALERS.COM
TEXASCHEVYDEALERS.COM
xxx
,
DuE AT OR
SIGNING
security
Tax, fees
title,extra.
license and Dealer fees extra.
Includes security deposit.Includes
Tax, title,
licensedeposit.
and Dealer
CASH
BACK*
CASH
BACK*
Bob Pulte Chevrolet
Lebanon
(513) 932-0303
Pierson Chevrolet
Middletown
(513) 424-1691
BUSH CHEVROLET
Wilmington
(937) 302-2542
EAST
Mike Castrucci Chevrolet
Milford
(513) 831-5555
Jeff Wyler Chevrolet
Eastgate
(513) 752-3447
Beechmont Chevrolet
Beechmont Ave.
(513) 624-1100
Barry’s Chevrolet
West Union
(937) 544-2331
Bill Martin Chevrolet
Blanchester
(937) 783-2441
Jerry Haag Motors
Hillsboro
(937) 393-1981
Holman Chevrolet
Bethel
(513) 734-2206
CENTRAL
CENTRAL
McCluskey Chevrolet
I-75 & Galbraith Rd.
(513) 761-1111
Superior Chevrolet
I-75 & Mitchell Ave.
(513) 541-3300
Superior Chevrolet
I-75 & Mitchell Ave.
(513) 541-3300
Jerry Heflin Courtesy Chevrolet
Jerry Heflin Courtesy Chevrolet
Oakely/Hyde Park
Oakely/Hyde Park
(513) 871-3161
(513) 871-3161
WEST
Joseph Chevrolet
Colerain Ave.
(513) 741-6700
Joseph Chevrolet
Colerain Ave.
(513) 741-6700
Glenway Chevrolet
Western Hills
(513) 251-5555
Glenway Chevrolet
Western Hills
(513) 251-5555
Ande Chevrolet
Lawrenceburg, IN
(812) 537-1416
Ande Chevrolet
Lawrenceburg, IN
(812) 537-1416
Hirlinger Chevrolet
Harrison
(812) 637-3222
Hirlinger Chevrolet
Harrison
(812) 637-3222
Tom Tepe Auto Center
Milan, IN
(812) 654-3001
Tom Tepe Auto Center
Milan, IN
(812) 654-3001
NORTHERN KENTuCKY NORTHERN KENTuCKY
WALLACE
LUNDGREN CHEVROLET
CAPITOL CHEVROLET
CHUCK NASH CHEVROLET
COVERT COUNTRY
HENNA CHEVROLET
MARSHALL CHEVROLET
CAPITOL CHEVROLET
CHUCK NASH CHEVROLET
COVERT COUNTRY
HENNA CHEVROLET
KADE MARSHALL KADE
CHEVROLET
WALLACE LUNDGREN
CHEVROLET
LULING, TX
AUSTIN, TX
HUTTO, TX
AUSTIN, TX
GIDDINGS, TX
LULING, TX
AUSTIN, TX SAN MARCOS, TXSAN MARCOS, TX
HUTTO, TX
AUSTIN, TX
GIDDINGS, TX
(830) 875-5425 (830) 875-5425
(512) 444-8888(512) 444-8888 (512) 353-7788 (512) 353-7788 (512) 759-1515 (512) 759-1515 (512) 832-1888 (512) 832-1888
(979) 542-3118 (979) 542-3118
CHAMPION CHEVROLET
COVERT CHEVROLET
DON HEWLETT CHEVROLET
GLOSSERMAN CHEVROLET
WALLACE LUNDGREN
CHEVROLET
CHAMPION CHEVROLET
COVERT CHEVROLET
DON HEWLETT CHEVROLET
GLOSSERMAN CHEVROLET
WALLACE
LUNDGREN CHEVROLET
AUSTIN, TX
BASTROP, TX BASTROP, TX GEORGETOWN, TXGEORGETOWN, TX LOCKHART, TX LOCKHART, TX
ELGIN, TX
AUSTIN, TX
ELGIN, TX
(512) 345-7890 (512) 345-7890 (512) 303-2311 (512) 303-2311 (512) 930-5881 (512) 930-5881 (512) 376-2314 (512) 376-2314
(512) 281-3349 (512) 281-3349
x xxx$x,xxx
$
OR $
$ PER MONTH
PER MONTH
DuE ATWITH
WITH
FORxxMONTHS
FORxxMONTHS
SIGNING
Rose Chevrolet
Hamilton
(513) 863-7878
Montgomery Chevrolet
Montgomery
(513) 891-7200
McCluskey Chevrolet
I-75 & Galbraith Rd.
(513) 761-1111
WEST
M PLLEES SFEOERS Q u A L I F I E D L E S S E E S
S M A R T L E A S E E x A M PSLME AFROTRL EQAuSAEL EI FxI A
ED
NORTH
Terry Lee Chevrolet
Kings Auto Mall
(513) 683-4852
Jake Sweeney Chevrolet
Tri-County
(513) 782-2800
SEE YOUR PARTICIPATING
TRI-STATE CHEVY
DEALER
TODAY
SEE YOUR PARTICIPATING
TRI-STATE
CHEVY
DEALER TODAY
S E E YO U R SEE
T R I - SYOUR
TAT E TRI-STATE
C H E V Y D E ACHEVY
LER
DEALER
tristatechevydealers.com
CHEVROLET. THE OFFICIAL
VEHICLE
THE CINCINNATI
REDS.
tristatechevydealers.com
CHEVROLET.
THE OF
OFFICIAL
VEHICLE OF
THE CINCINNATI
REDS.
* Based on 2004 GM Medium
segment.
Cargo and
loadsegment.
capacityCargo
limitedand
by load
weight
and distribution.
* BasedUtility
on 2004
GM Medium
Utility
capacity
limited by weight and distribution.
** J.D. Power and Associates
Study.
Study
based
on aStudy.
total ofStudy
XX,XXX
consumer
** J.D.2004
PowerInitial
and Quality
Associates
2004
Initial
Quality
based
on a total of XX,XXX consumer
reports indicating ownerreports
reported
problems
during
the firstproblems
90 days of
ownership.
indicating
owner
reported
during
the firstwww.jdpower.com
90 days of ownership. www.jdpower.com
*** Excludes other GM vehicles.
*** Excludes other GM vehicles.
**** Based on available ****
horsepower,
trailering,
payload
capacity
and passengers.
Based ontorque,
available
horsepower,
torque,
trailering,
payload capacity and passengers.
***** Based on R.L. Polk*****
& Co.
2001,on2002,
2003&CYE
GMtotal
defined
large utility
Based
R.L. Polk
Co. total
2001,registrations
2002, 2003for
CYE
registrations
for segment.
GM defined large utility segment.
*Based on 2005
EPA on
estimates
andestimates
GM Segmentation.
Residency restrictions
apply.
See Dealer
forSee
details.
Take
11/30/04.
*Based
2005 EPA
and GM Segmentation.
Residency
restrictions
apply.
Dealer
fordelivery
details.by
Take
delivery by 11/30/04.
Chevrolet is aChevrolet
registeredistrademark
of trademark
the GM Corp.
©2004
GM Corp.
Buckle
America!
or chevy.comor chevy.com
a registered
of the
GM Corp.
©2004
GMup,
Corp.
Buckle1-800-950-2438
up, America! 1-800-950-2438
CE RETAIL
CE RETAIL
Layout for IECP
Job Number: 95071401
Region/LMG: North Central
Job Number: 95071401
Region/LMG: North Central
xNewspaper
xNewspaper
oMagazine
Size: 9.667” x 17”
Color: 4C
Tom Gill
Florence, KY
(859) 371-7566
Tom Gill
Florence, KY
(859) 371-7566
Kerry Chevrolet
Alexandria, KY
(859) 635-6400
Kerry Chevrolet
Alexandria, KY
(859) 635-6400
Robke Chevrolet
Ft. Wright, KY
(859) 431-3733
Robke Chevrolet
Ft. Wright, KY
(859) 431-3733
McFarland Chevrolet
Maysville, KY
(606) 759-7171
McFarland Chevrolet
Maysville, KY
(606) 759-7171
Piles Chevrolet
Williamstown, KY
(859) 824-3337
Piles Chevrolet
Williamstown, KY
(859) 824-3337
Harvey Grawe Chevrolet
Brooksville, KY
(606) 735-2154
Harvey Grawe Chevrolet
Brooksville, KY
(606) 735-2154
Layout for IECP
oMagazine
Size: 9.667” x 17”
Color: 4C
Art Director: J. Swartz
Art Director: J. Swartz
Writer: L. Wilker
Writer: L. Wilker
Account Executive: A. Steanhouse
Account Executive: A. Steanhouse
Account Coordinator: A. Livaditis
Account Coordinator: A. Livaditis
Other Information: Cincinnati version
Other Information: Cincinnati version
Description:
These two Chevy ads are examples of a nicer way to design retail ads which normally scream at you in a cluttered garish manner.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
guerilla ads
Description:
Fun campaign for Banana council. Posters, print and alternative media.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
...The water gently lapp’s over us,
as the bubbles melt away the grime of the day. The quiet
soothes us and we relax knowing we’ll emerge dazzling,
cleansed of all earthly wo es.
Isn’t it amazing how something so powerful can have such quiet grace? In fact, no dishwasher is quieter than Bosch. With elegant styling and the largest interior available,
rest assured you’re getting the most sophisticated dishwasher you can buy. Call 1.800.866.2022 or visit boschappliances.com
Description:
Print ad for Bosch appliances
BosCH
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
Isn’t it
amazing how you can
fall in love with 39.24
Newton meters
Stability =
1kgx1m/s2+1kgYm/s
=
and not
even know it?
That’s exactly what our Goodyear scientists want you to do. They’re dedicated to thinking
about how even a fraction of a Newton meter can mean greater tire stability. That way, you
don’t have to. For over a century, your safety has driven our research. So the only concept
you need to be comfortable with is enjoying yourself.
The simple pleasure of technology.
Description:
Part of a campaign for GoodYear tires, the message of this ad is how amazing simple things which we take for granted are.
The client wanted to portray the extremely complex science behind tires, which are generally not perceived as such, in a
simple engaging manner. The design uses whimsical images which are explained by a physics formula . The simple use of
color helps support the message and brings attention the most important elements.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
guerilla ads
[email protected]
FA S H I O N T R E N D S CO M E A N D G O,
BuT BEING A ROLE MODEL
I S A LWAYS I N S T YL E.
Th e p re ve nt i on of d r u g and al cohol ab u s e s tar ts w ith you. ( 248) 823-5088 Coalition of Healthy Communities
elp a child become more self-confident,
CHC
COALITION
FOR HEALTHY
COMMUNITIES
KIDS HANG ON
YOu R E VERY WORD.
TALK TO ONE.
Th e p re ve nt i o n o f d r u g a n d a l co h o l a b u s e s t a r t s w i t h yo u.
CHC
COALITION
FOR HEALTHY
COMMUNITIES
Description:
help a child become more self-confident, call the
CHC
I designed
these non traditional pieces for the Coalition for Healthy Communities. They were printed on dry cleaner hangers, a
uniquely un-utilized source for ad placement. The message encourages adults to get involved with kids as a positive role model.
COALITION
FOR HEALTHY
COMMUNITIES
PITCHER NEEDED
( N o ex p e r i e n c e n e c e s s a r y. )
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
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GRAPHIC DESIGN
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How can you pass up the chance to show a child they're fun to be with? It builds their self-esteem and makes them less likely to give in to peer pressure. To find out how you can help a child become more self-confident,
call the Coalition for Healthy Communities at 1.800.555.5555. After all, being a positive role model is everybody's job.
CHC
COALITION
FOR HEALTHY
COMMUNITIES
POSITION TO BE FILLED
(Rewarding, fast paced environment.)
How can you pass up the chance to show a child they're fun to be with? It builds their self-esteem and makes them less likely to give in to peer pressure. To find out how you can help a child become more self-confident, call the
Coalition for Healthy Communities at 1.800.555.5555. After all, being a positive role model is everybody's job.
CHC
COALITION
FOR HEALTHY
COMMUNITIES
Description:
I designed these two ads for the Coalition for Healthy Communities. The message is to get involved with kids in your
community as a mentor, coach or in any other way.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Work. Eat. Sleep.
Homeless people bother us too.
(Everyone should be so lucky.)
You may not consider it the good life, but plenty of homeless do. That’s why COTS helps
thousands of people each year find jobs, meals and affordable housing. Make donating
to the homeless part of your routine. Call 313.831.3777.
Wish there was something you could do about all the homeless people on the streets? Make a
donation to COTS. We provide shelter, meals and job services, along with affordable housing
and hope. Together, we can make a difference. Call 313.831.3777
Description:
I created these two newspaper ads for COTS (coalition for temporary shelter). The ads portray the plight of the
homeless and asks the reader to get involved or donate. The simple striking design and message effectively cuts
through the clutter of the newspaper.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
POsTer
mask or aide
for cots iV
iNViTaTiON
m
fo
sTer
mask or aide
or cots iV
sk or aide
cots iV
celebrity masks on
display here
february 22-march 4th
26 Peterboro Detroit, Michigan 48201
Phone: (313) 831-3777 Fax: (313) 831-5199
iNViTaTiON
iNViTaTiON
get a sneak preview of masks
designed
by some of Detroit’s finest artists within
the automotive industry. Masks will be
auctioned March 10th to benefit COTS,
The Coalition on Temporary Shelter.
For auction info call 313•576•0219
mask
6:30
pm
or aide
for cots iV
Event Begins
Silent Auction and Buffet 6:30-9 pm
mask or aide
Dinner
for cots iV
mask or aide
for cots iV
9:00pm
Closing of Silent Auction
Posting of Mask Auction 9:30 pmWinners, midnight
Mask Payments and Pickup
saturday, march 9, 2002
6:30p.m. --
RAfflE DRAWing 9:30 pm
Presenting Sponsor
grand Prize
C o r p o r a t e
D e s i g n
Two-Year lease on 2001 lincoln
1 riverbank rd, belle isle, detroit
first Prize
Originally designed jewelry
from Astrein’s Creative Jewelers
optional black tie
Second Prize
get a sneak preview of masks
february
22-march 4th
designed
by some
of Detroit’s
finest artists within
get a sneak
preview
of masks
the automotive industry. Masks will be
designed
auctioned
March
towithin
benefit COTS,
by some of Detroit’s
finest 10th
artists
The Coalition
on Masks
Temporary
Shelter.
the automotive
industry.
will be
For March
auction
infoto
call
313•576•0219
auctioned
10th
benefit
COTS,
The Coalition on Temporary Shelter.
For auction info call 313•576•0219
Presenting Sponsor
return enclosed card or
call Beth mckeown at
313•576•0219
Event Begins
D e s i g n
9:00pm
Closing
of Buffet
Silent Auction
Silent Auction
and
6:30-9 pm
Dinner
Posting of Mask Auction 9:30 pm9:00pm midnight
Closing of Silent Auction Winners,
Mask Payments and Pickup
Posting of Mask Auction 9:30 pmRAfflE
DRAWing
9:30 pm
Winners,
midnight
Mask Payments and Pickup
RAfflE
9:30 pm
Two-Year
leaseDRAWing
on 2001 lincoln
lS
first Prize
grand Prize
C o r p o r a t e
Originally
designed
Two-Year lease on
2001 lincoln
lS jewelry
from Astrein’s Creative Jewelers
D e s i g n
6:30 pm
Silent Auction and Buffet 6:30-9 pm
Dinner
Event Begins 6:30
pm
grand Prize
C o r p o r a t e
Presenting Sponsor
reservations:
Weekend package at Dearborn inn
celebrity masks on
display here
celebrity
masks on
february 22-march 4th
display here
midnight
at the detroit yacht club
lS
first Prize
Originally designed Second
jewelry
Prize
from
Astrein’s Creative
Weekend
packageJewelers
at Dearborn inn
Second Prize
Weekend package at Dearborn inn
Richard guyer
Cheryl Johnson
Ralph Roberts
mask or aide
for cots iV
mask or aide
for cots
iVmarch 9, 2002
saturday,
6:30p.m. --
Sule Jackunas
Ralph Roberts
Vittoria Katanski
Chair
⇣Board
Of directors
Sule Jackunas
6:30p.m.
midnight
at--the
detroit
yacht club
1 riverbank rd, belle isle, detroit
at theoptional
detroit
yacht
club
black
tie
1 riverbank rd, belle isle, detroit
optional
black tie
reservations:
return enclosed card or
reservations:
call Beth mckeown at
return enclosed
card or
313•576•0219
call Beth mckeown at
Vittoria Katanski
Mark Borin
midnight
saturday, march 9, 2002
313•576•0219
Chair
Richard guyer
Cheryl Johnson
Truman Hudson Jr.
Cyril Buersmeyer
Case Koreman
⇣Board
William P. Early Of directors
William luse
Starkweather
lloyd Thiel, OPM
Alice Thompson
gerald Edwards
Daisy McSween
David Trombley
Truman Hudson Jr.
Starkweather
ina fernandez
Angela Allen-Brown
Sammye E. Van Diver
Cyril Buersmeyer
Case Koreman
lloyd Thiel, OPM
Rosalie Harrison
Richard
Judge Helene White
William P. Early
William luse
Alice Thompson
Mark Borin
gerald Edwards
ina fernandez
Daisy McSween
David Trombley
Richard
Judge Helene White
Angela
Allen-Brown
Sammye
E. Van Diver
2000
⇣Steering
Committee
Rosalie Harrison
Angela Allen-Brown
Amy Hennes
nancy laws
Jack & Vicki Bible
Saule Jackunas
Chris Maiorano
Curt Bailey
Terese ireland
Delicia liddell
2000
⇣Steering
Committee
nancy Bortz
Angela Allen-Brown
Mark Salizar
Scott & Wendy Jones
Joyce Johnson-Maples
Amy Hennes
nancy laws
nina Kertesz
Scott Morketter
Terese ireland
Delicia liddell
Reggie Conyers
Barb Kokotec
Joann Perna
Jack & Vicki Bible
Saule Jackunas
Chris Maiorano
Diane DeAngelis
Ross Kogel
felicia Russel-Adesina
nancy Bortz
Scott & Wendy Jones
Joyce Johnson-Maples
Joyce Dallas
Case Koreman
Kitty Signs
Mark Salizar
nina Kertesz
Scott Morketter
Anne Doughty
Eileen Kostinecki
Christian Thomas
Reggie Conyers
Barb Kokotec
Joann Perna
lori Ennis
Kim Kretzschmar
Ericka Warren
Diane DeAngelis
Ross Kogel
felicia Russel-Adesina
Ric geyer
Don lang
Sister Cecilia Marie
Joyce Dallas
Case Koreman
Kitty Signs
Curt Bailey
Anne Doughty
Eileen Kostinecki
Christian Thomas
lori Ennis
Kim Kretzschmar
Ericka Warren
Ric geyer
Don lang
Sister Cecilia Marie
Description:
This series of promotional items were designed for the largest fund raising even for COTS, (coalition for temporary shelter).
The vent focuses around an auction of masks with start out as pure white ceramic, and are decorated by various individuals
and celebrities. The BW images of children from the shelter holding the masks were paired with a vibrant green and black
bringing them in focus and keeping printing costs down.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
Description:
The winning design for the Montreaux Detroit Jazz festival. The poster was just the beginning of an array of festival
communication and promotional materials. It shows the vibrance of the music in the iconic heart of Detroit.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
M{zd{ 6 STYlING
IT’S NOT JUST ONE THING…
IT’S EVERYTHING
elegant, driver-focuSed interior
M{zd{ 6 STYlING
Sporty, SophiSticated exterior
Sporty, SophiSticated exterior
• A Wider, Taller, Longer body exudes a feeling of quality
and solid performance, without sacrificing the aggressive
styling that Mazda6 is known for
• All new exterior design embodies sporty elegance and
screams “i own the road!”
• Rear LED Combination lights set Mazda6 apart as a
sporty, high-tech sedan
own the road in Style
• Newly-designed 16” steel
wheels and 17-, 18-inch alloy
wheels with all-season tires
- 16” standard on i sV and
sport models
no compromiSe in Quality
to demonstrate just
how tight Mazda6’s gap
tolerances are, have your prospective customer take their
credit card and place it in-between the headlights and the
front bumper. Have them repeat this between the hood
and grille, and between the hood and front fender. this
• All new design for 2009 is more driver-focused and
lends a commanding presence to the cockpit
• The redesigned cabin is more spacious for passengers
and cargo alike
• Available electroluminescent gauges let everyone know
that this is a vehicle for tech-savvy people on the go.
standard on touring and Grand touring trims
• High quality soft touch plastics add a level of luxury not
often found in the midsize-sedan class
• Brushed aluminum accents add a cool and smooth
touch to doors and dashboard
no compromiSe in Quality
- 17” standard on i touring
and Grand touring models
and s sport
- 18” standard on s touring
and Grand touring models
own the road in Style
HOT TIp
elegant, driver-focuSed interior
{ccessories
fog lightS
Give yourself extra
visibility in foul weather.
designed for a factoryinstalled appearance.
• Available Xenon Low Beam Headlights T-36
optimize forward lighting and last longer than traditional
halogen bulbs. available on touring and standard on
Grand touring trim
• Revised hood virtually eliminates the gap
between the hood and the body, lending a solid,
aerodynamic feel
• The flowing roofline connects the muscular hood
to the roof in a single, un-interrupted line that makes the
front end sleek
• Integrated side sills show the level of detail and quality
that goes into every Mazda6
• Chrome window accents surround the side windows,
marking Mazda6 as a vehicle that makes no
compromises
will help drive home the fact that no detail is overlooked
when it comes to Mazda6 craftsmanship.
8 • 2009 Mazda Product and coMParison Guide
2009 Mazda Product and coMParison Guide • 9
Description:
This Mazda catalog was designed specifically as a product guide for the dealership sales staff. This was one of the many
pages which was designed for the full line-up of Mazda vehicles. I was part of a team of designers which developed the
extensive group of catalogs adhereing to strict Mazda design standards, in style, font specifications and photo retouching.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
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GRAPHIC DESIGN
GRAZYNACUMMING.COM
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FOLD LINE
realstone SYSTEMS
TM
Realstone Simply Installed
com
ION INCLUDING:
The Ledgestone Panel works bringing affordability back to the installation
of Ledgestone walls. A rough cut natural stone face finish lends this
ts. The product colors you see in this brochure are as accurate as current
mend you look at product samples before you select a color.
Realstone Panels use to more rustic natural looking applications. Each
www.realstonesystems.com
panel measures 6” x 24” . Corner pieces are available in each color.
Average depth .5”- 2.5” . Average panel weight 14.5 lbs.
FOLD LINE
realstone SYSTEMS
TM
LEDGESTONE PANEL
Realstone Simply Installed
REAL QUALITY
SHADOWSTONE PANEL
DESIGNER PANEL
The Ledgestone Panel works bringing affordability back to the
The unique finish of the Shadowstone panel will compliment a wide range of design criteria. Shadowstone,
Designer Panels are a stunning alternative to other materials commonly used for interior kitchen back
AUTHENTIC Realstone is an authentic split stone fabricated by expert stonemasons in our factories. The
stones are handpicked, cut and formed into panels. Each panel is made from slate, quartzite or sandstone.
Wall panels are available in multiple profiles and colors to fit any application you are considering.
installation of Ledgestone walls. A rough cut natural stone
our most popular finish, has been used in a variety of applications including Five Star Resorts and
splashes and accent surfaces. The Designer Panel will grab the attention of everyone who views it and
face finish lends this Realstone Panels use to more rustic
multi-million dollar homes. By combining modern style with traditional building materials, the popularity
leave a lasting impression of the beauty of natural stone. The edges of each individual stone on the
natural looking applications. Each panel measures 6” x 24” .
of Shadowstone has grown as new and inventive applications continue to highlight this products
Designer Panel have been rounded down to provide a softer feel. Each panel measures 6” x 24”.
QUALITY CONTROLLED Our Quality Control managers approve each piece before it’s packaged for
Corner pieces are available in each color.
versatility. Corner pieces are available in each color. Each panel measures 6” x 24”. Average depth .5”- 1.5”.
Average depth .5”- 1.0” Average panel weight 8 lbs.
shipping. Special care is taken with each panel’s design to ensure a striking appearance.
Average depth .5”- 2.5” . Average panel weight 14.5 lbs.
Average panel weight 10 lbs.
REVOLUTIONARY Realstone Panels revolutionize the installation of natural stone veneer. Hand
selected split stones are adhered together to form standardized panels. This allows for streamlined
installation of dry stacked stone veneer. These modular panels are ideal for any interior, exterior,
residential and commercial application. The Realstone Systems panels are a NATURAL stone alternative
to composite/faux stone products.
MODULAR Modular panels make installation easier than using individual pieces. Installers don’t have to
cut, place and seal individual stone pieces. This reduces cost, weight and installation time.
PERFECT FIT Realstone System panels join together seamlessly and are available in a multitude of
configurations. Corner pieces are cut with fingered ends joining each panel together with strength and
without visible seams. Pre cut outlet panels are also available to meet all kinds of project conditions.
Blue Stone
Charcoal Grey
Cyan Green
Desert Rose
Mountain Rust
Terracotta Verde
Arctic White*
Midnight Sky *
Blue Stone
Charcoal Grey
Cyan Green
Sierra Sandstone
Desert Rose
Terracotta Verde
Emerald Green*
Chiseled Sand*
Blue Stone
Charcoal Grey
Sierra Sandstone
Terracotta Verde
6”
Octagonal Outlet Panel
24”
Single Gang Outlet Panel
Double Gang Outlet Panel
Copper Quartzite*
each corner has a natural fingered end and comes in
two pieces 6” x 8” and 6” x 16”
www.realstonesystems.com
* Denotes premium panel.
www.realstonesystems.com
www.realstonesystems.com
www.realstonesystems.com
Description:
I designed this product brochure for Realstone Systems, a company providing a specialty veneer product made of real stone.
The brochure is a sales and communication tool to educate direct consumers and builders.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
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Description:
A fun series of logos designed for various clients for purposes of re-branding, new business development
or as part of a collateral set.
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G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
PaCKagiNg desigN
Description:
This project required a fresh new look for the large takeout coffee jug for White Castle. I used vintage stock art as
inspiration, which worked perfectly with the 2 color requirement of the job.
G
GRAZYNA CUMMING
ART DIRECTION
TEL.248.212.6729
|
GRAPHIC DESIGN
GRAZYNACUMMING.COM
[email protected]
Description:
Web site design for a Montessori School. Providing basic informative information about the school and its philosophy .
The colors scheme of the design is representative of the calm and peaceful enviornment of the school.