Conference Program

NOV 30 - DEC 2
SYDNEY, AUSTRALIA
Conference Program
Never Stand Still
Business School
1
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WELCOME
CONTENTS
Welcome from Head of School
4
Welcome from ANZMAC President
6
Program Overview
8
Conference Program 10
Monday 30 November 10
Tuesday 1 December 22
Wednesday 2 December 38
GAMMA Program 50
Kensington Campus Map 54
WELCOME FROM
HEAD OF SCHOOL
PROFESSOR ASHISH SINHA
On behalf of the organizing committee,
I would like to welcome you to Sydney and
ANZMAC 2015 that is being hosted by the
School of Marketing at the UNSW Business
School. This year’s conference received
500+ submissions from 32 countries, with
more than 250 overseas submissions. Over
the course of the next three days, a total
of 380 papers will be presented.
I would like to take this opportunity to
welcome the delegates of ANZMAC –
GAMMA joint symposium.
4
I would like to take this
opportunity to thank Associate
Professor Jack Cadeaux
who provided the academic
oversight for the conference.
I also wish to thank track
chairs and reviewers who
generously gave-up their time
to assist in the reviewing of the
papers, and for their invaluable
contributions to the conference.
I would like to acknowledge the
generous support provided by
the sponsors of ANZMAC 2015.
In particular, I am grateful to
Professor Chris Styles, the Dean
of UNSW Business School, for
providing the seed funding for
the conference.
A number of people were
involved in organizing this
conference. I am highly
appreciative of my co-chairs,
Dr Tania Bucic and Associate
Professor Jack Cadeaux,
the co-chairs of the Doctoral
Colloquium, Drs Dean Wilkie
and Ting Yu, and Professor
John Roberts for his guidance,
help and support. I wish
to also acknowledge the
contributions of Nadia Withers
and Margot Decelis who
worked tirelessly to make this
conference a success. I would
like to especially thank the
keynote speakers, Professors
Raj Srivastava and Namwoon
Kim, for taking time out of their
schedules to be with us at the
conference. I would like to
thank the Marketing team and
the Finance team of the UNSW
Business School for supporting
us with the finer details of
conference organisation.
Finally, I would like to thank the
volunteers, who gave-up their
valuable time to help organize
this event.
On behalf of the organising
team we hope you have a
rewarding and stimulating time
at ANZMAC 2015 and enjoy
your time in Sydney.
Professor Ashish Sinha
Head, School of Marketing
UNSW Business School
UNSW Australia
5
WELCOME FROM
ANZMAC PRESIDENT
PROFESSOR SHARYN
RUNDLE-THIELE
I have always loved conferences.
My first ANZMAC was in Dunedin,
New Zealand. As poor students we hired a
car in Christchurch and took in New Zealand’s
picturesque South Island sights along the
way. We arrived in Dunedin to stay in student
accommodation on the Sunday before
ANZMAC. Three hectic days followed that
involved putting a lot of names that I had read
in journal papers to faces. Twelve months later,
I was back to enjoy ANZMAC once again.
6
Over time, ANZMAC delegates
became my friends, colleagues,
collaborators, co-authors,
reviewers, my student’s
examiners, external assessors
and many more. For me,
conferences have helped me to
learn how to position my work
for eventual publication, get
3,000 words onto paper, get
a clear paper idea together,
and build research teams.
Most importantly attending
conferences has left me with so
many very special memories.
ANZMAC 2015 is particularly
special. This time a year ago
the Griffith University team,
many track chairs and I were
delivering ANZMAC 2014.
Delivering ANZMAC 2014
involved looking after more
than 500 people over a 5 day
period and had involved 18
months of work by the team
to make the 3 days run as
smoothly as we could manage.
ANZMAC conferences are
run by volunteers who take on
conference organising on top
of their day jobs. I am sure you
will agree a party of 500 over 3
days is a big undertaking!!
To Ashish, Jack, Tania, the
UNSW supporting team I wish
to extend on behalf of the entire
ANZMAC community our thanks
for hosting ANZMAC 2015.
You have all gone above
and beyond.
I for one will be enjoying the
conference program you
deliver. I look forward to seeing
you in session or socialising
after at ANZMAC 2015.
Sharyn Rundle-Thiele
President
ANZMAC
7
PROGRAM
OVERVIEW
TIME
SESSION(S)
MEETINGS
MONDAY, NOVEMBER 30
Keynote Speaker. Venue: Leighton Hall, Scientia Building, UNSW
07:30 – 08:45
Conference Registration
Venue: Foyer, Scientia Building, UNSW
09:00 – 09:20
Formal Welcome:
Professor Ashish Sinha, Head, School of Marketing
Professor Chris Styles, Dean, UNSW Business School
Professor Sharyn Rundle-Thiele, President, ANZMAC
09:20 – 10:30
Keynote Speaker:
Professor Raj Srivastava, Provost,
Singapore Management University
10:30 – 11:00
Morning Tea
Concurrent Sessions. Venue: Mathews Building, UNSW
11:00 – 12:30
Concurrent Sessions
12:30 – 13:30
Lunch
ANZMAC Fellows/
Executive Lunch
(Room: Ronald Lu Room,
Scientia Building)
13:30 – 15:00
Concurrent Sessions
15:00 – 15:30
Afternoon Tea
15:30 – 17:00
Concurrent Sessions
17:00 – 18:00
Poster Session
ANZMAC AGM
(Room: Leighton Hall)
18:00 – 19:30
8
Welcome Cocktail Function
Venue: Leighton Hall, Scientia Building, UNSW
TIME
SESSION(S)
MEETINGS
TUESDAY, DECEMBER 1
Concurrent Sessions & GAMMA Symposium. Venue: Mathews Building, UNSW
07:30 – 09:00
ANZMAC
Executive Breakfast
(Room: Fellows’
Meeting Room)
09:00 – 10:30
Concurrent Sessions
GAMMA Symposium
10:30 – 11:00
Morning Tea
11:00 – 12:30
Concurrent Sessions
GAMMA Symposium
12:30 – 13:30
Lunch
13:30 – 15:00
Concurrent Sessions
GAMMA Symposium
15:00 – 15:30
Afternoon Tea
15:30 – 17:00
Concurrent Sessions
GAMMA Symposium
AMJ Lunch Meeting
(Room: Tyree Room)
WEDNESDAY, DECEMBER 2
Concurrent Sessions. Venue: Mathews Building, UNSW
09:00 – 10:30
Concurrent Sessions
10:30 – 11:00
Morning Tea
11:00 – 12:30
Concurrent Sessions
12:30 – 13:30
IM/ Lunch
Heads of
School Lunch
(Room: Gallery)
13:30 – 15:00
Concurrent Sessions
15:00 – 15:30
Afternoon Tea
19:00
till late
7pm for 7.30pm (sharp) departure
ANZMAC Gala Dinner:
Starship Sydney, King Street Wharf 4, Sydney NSW 2000
9
MONDAY 30 NOVEMBER
11.00am
11.20am
10
MAT102
MAT104
MAT107
MAT112
GALLERY 2,
SCIENTIA
POP-UP
SESSION
INNOVATION
& NPD:
Creativity,
Idea
Generation
and Design
Chair:
Billy Sung
SERVICES
MARKETING:
Entrepreneurial
& Service
Orientation
Chair:
Lan Snell
CONSUMER
BEHAVIOUR:
Food
Marketing 1
Chair:
Gavin Northey
SPECIAL
SESSION:
LAYTON
FELLOWS
Chair:
Ian Wilkinson
Nudging
Creativity.
The Effect
of Priming
on Individual
Ideation.
Marine Agogué,
Mathieu
Cassotti,
Sophie Hooge,
*Béatrice
Parguel
Tracing
Antecedents
and
Consequences
of Channel
Expectations
in a Service
Industry: A
Precursor
for Strategic
Channel
Alignment.
*Lina Tan,
Pamela D.
Morrison,
John H. Roberts
Male-Male
Status Signaling
Through
Favoring
Organic Foods:
Is the Signaler
Perceived and
Treated as a
Friend or a
Foe?
*Petteri
Puska, Sami
Kurki, Merja
Lahdesmaki,
Marjo Siltaoja,
Harri Luomala
Ian Wilkinson,
University of
Sydney
Service Orientation, Market
Performance
and Firm Size.
An Examination
of Differences
Between Micro
Firms and Small
and MediumSized Firms.
*Saku Hirvonen,
Helen Reijonen,
Tommi
Laukkanen
Women, Men
and Certified
Food: Opting
Out of the
Conventional
Chinese Food
Market.
*Breda
McCarthy,
Hong-Bo Liu,
Tingzhen Chen
Geoff Kiel
Design
Capabilities
and Design
Practices for
Effective Design
Outcomes.
Ingo Karpen,
*Gerda Gemser,
Giulia
Calabretta
Geoff Soutar,
University of
Western
Australia
Rod Brodie,
University of
Auckland
Mark Uncles,
UNSW Australia
Roger Layton
Discussion
11.00AM – 11.40AM
MAT123
MAT130
MAT230
MAT231
MAT232
INDUSTRIAL
& BUSINESS
RELATIONSHIP
MARKETING:
Customer
Value,
Customer
Experience
& Customer
Solutions in
B2B Networks
Chair:
Adnan Yusuf
ADVERTISING
& SALES
PROMOTION:
Co-advertising,
Sponsorship
& Brand
Endorsement
Chair:
Mike Reid
RETAIL &
DISTRIBUTION
CHANNELS:
Online Retailing
Chair:
Revadee
Vyravene
BRAND &
BRAND
MANAGEMENT:
Brand
Concepts
and Branding
Theory
Chair:
Mari Juntunen
SOCIAL
MARKETING:
Social
Marketing
Communications
Chair:
Davide C.
Orazi
The Effect
of Employee
Engagement
on Customer
Experience
in Businessto-Business
Relationships.
*Gert Human,
Michelle Hill
Disentangling
Advertising
Recall Among
Users &
Non-Users of
Co-Advertised
Brands.
*Cathy Nguyen,
Jenni Romaniuk,
Margaret
Faulkner,
Justin Cohen
Understanding
Consumers’
E-tailing
Activities: The
Motivational
Influences of
Regulatory
Focus.
Gopal Das
Deconstructing
Brand Concepts
*Vipul Pare,
Naser Pourazad,
Colin Jevons
Fantasy in
Mass Media
Social
Marketing
Campaigns.
*Patrick van
Esch, Tania von
der Heidt,
Philip Neck,
Linda van Esch
A Cultural
Perspective of
Customer Value
in Business
Solutions
Procurement.
*Joona Keränen,
Daniel D. Prior,
Sami Koskela
The Effects of
Sponsorship
Articulation
Message
Repetition: The
Moderating Role
of Sponsorship
Clutter.
*François A.
Carrillat,
Alain d’Astous
The Effect of
Online Chat
Service on
Consumer
Attitudes and
Repurchase
Intentions in the
E-commerce
Retailing Sector.
*Joel Järvinen,
Heikki Karjaluoto
The Three
Domains of
SME Branding.
An Integrative
Literature
Review and a
Future Research
Agenda.
Mari Juntunen
An Exploratory
Study to
Evaluate the
Impact of Social
Marketing
Campaigns
in India.
Venugopal
Pingali
11
MONDAY 30 NOVEMBER
11.40am
12.00pm
12
MAT102
MAT104
MAT107
MAT112
GALLERY 2,
SCIENTIA
POP-UP
SESSION
INNOVATION
& NPD:
Creativity, Idea
Generation
and Design
Chair:
Billy Sung
SERVICES
MARKETING:
Entrepreneurial
& Service
Orientation
Chair:
Lan Snell
CONSUMER
BEHAVIOUR:
Food
Marketing 1
Chair:
Gavin Northey
SPECIAL
SESSION:
LAYTON
FELLOWS
Chair:
Ian Wilkinson
A Subjective
Appraisal
and Affective
Account
of Design
Newness.
*Billy Sung,
Eric J. Vanman,
Nicole Hartley
Effect of
Exceeding
Expectations on
Future Service
Encounters
in B2B
Relationships.
Karen Stanton,
*Tania von der
Heidt
The Impact of
Aesthetically
Pleasing
Tableware on
Consumption:
The
Examination
of Gender
Differences.
*Chi Pham,
Nitika Garg
Ian Wilkinson,
University of
Sydney
Entrepreneurial
Orientation and
Performance:
A Moderated
Mediation Model
of Marketing
Resources
and Marketing
Capabilities.
*Lan Snell,
Phyra Sok
See, Feel, Do:
The CrossModal Effects of
Colour in Food
Advertising.
*Gavin Northey,
Daniela
Spanjaard,
Mathew
Chylinski
Geoff Soutar,
University of
Western
Australia
Rod Brodie,
University of
Auckland
Mark Uncles,
UNSW Australia
Geoff Kiel
Roger Layton
Discussion
11.40AM – 12.20PM
MAT123
MAT130
MAT230
MAT231
MAT232
INDUSTRIAL
& BUSINESS
RELATIONSHIP
MARKETING:
Customer
Value,
Customer
Experience
& Customer
Solutions in
B2B Networks
Chair:
Adnan Yusuf
ADVERTISING
& SALES
PROMOTION:
Co-advertising,
Sponsorship
& Brand
Endorsement
Chair:
Mike Reid
RETAIL &
DISTRIBUTION
CHANNELS:
Online Retailing
Chair:
Revadee
Vyravene
BRAND &
BRAND
MANAGEMENT:
Brand
Concepts
and Branding
Theory
Chair:
Mari Juntunen
SOCIAL
MARKETING:
Social
Marketing
Communications
Chair:
Davide C.
Orazi
Value Creation
and Customer
Effort – The
Impact of
Customer Value
Concepts.
Michael
Kleinaltenkamp
An Exploratory
Study of the
Influence of Golf
Endorsers in
Influencing and
Shaping Female
Golf Purchasing
of Equipment
and Clothing.
*Sean Ennis,
Michael Marck,
Lesly Cosh
Reconceptualising
Customer
Online
Experience –
Dimensions,
Drivers and
Outcomes.
*Revadee
Vyravene, Fazlul
Rabbanee, B.
Ramaseshan
Brand
Governance
in SMEs:
Co-creating
Brand Value
with Customers.
Does it Mean
Losing Control?
*Michelle
Renton, James
E. Richard
The Influence
of Fear Mixed
with Challenge
Appeals on
Help-Seeking
Behavioural
Intentions.
*Svetlana di Vos,
Roberta Crouch,
Pascale Quester,
Jasmina Ilicic
BEST PAPER
IN TRACK
Co-Creating
Effective and
Profitable
Customer
Solutions in
Business-toBusiness (B2B)
Markets.
*Adnan Yusuf,
Ujwal Kayande,
Sabine Kuester
BEST PAPER
IN TRACK
Does Size
Matter? IMC
Antecedents,
IMC Capability
and Brand Size.
*Mike Reid,
Sandra Luxton,
Felix Mavondo
Creating a
Model for
Industry Brand
Equity.*Mari
Juntunen, Jouni
Juntunen
Leveraging
Source Effects
in Co-Created
Social Marketing
Communication.
*Davide C.
Orazi, Max
N. Theilacker,
Liliana L. Bove,
Jing Lei
13
MONDAY 30 NOVEMBER
1.30pm
1.50pm
14
MAT102
MAT104
MAT107
MAT112
GALLERY 2,
SCIENTIA
MACROMARKETING
& PUBLIC
POLICY:
Theory &
Research
in Marketing
Systems
Chair:
Stephen
Graham
Saunders
INNOVATION
& NPD:
Participation,
Consumer
Centricity &
Co-Creation
Chair:
Pierre Desmet
SERVICES
MARKETING:
Employee
Co-Creation
Chair:
Sabrina Wong
CONSUMER
BEHAVIOUR:
Food
Marketing 2
Chair:
David A. Jaud
PANEL
SESSION:
Marketing’s
Role in the
Boardroom
Moderator:
Ashish Sinha
Marketing
Systems: Back
to the Future.
*Sarah Duffy,
Roger Layton
Barriers to
Consumer
Centric
Innovation
in Artistic
Enterprises.
*Paul Saintilan,
Pandora Kay,
Ruth Rentschler
Where is the
Marketing
in Internal
Marketing?
Revisiting the
Concept from
the ServiceDominant Logic
Perspective.
Silvia Sievers,
Carmen Valor,
Lars Groeger,
*Lara Moroko
A Study on the
Determinants
of On-the-Go
Consumption.
*Charles
Jebarajakirthy,
William
Abarajithan,
Paramaporn
Thaichon
Rajendra
Srivastava,
Singapore
Management
University
Methodological
Propositions
for Marketing
Systems
Research.
Djavlonbek
Kadirov
Facilitating
Co-Creation
Activities in
an Online
Innovation
Community.
Hande Akman,
Carolin Plewa,
*Jodie Conduit,
Roberick J.
Brodie
John Roberts,
UNSW Australia
Ashish Sinha,
UNSW Australia
David Redhill,
Partner, Chief
BEST PAPER
Eating as Doing Marketing Officer
Deloitte
IN TRACK
or Doing the
Internal
Right Thing?
Branding and
The Influence of Lee Tonitto,
Employee
Locomotion and CEO, Australian
Marketing
Performance:
Assessment
Institute
A Cognitiveon Food
EffectiveConsumption
Behavioural
Quantity.
Model.
Tessa
*Kim Thien
Dahlmans,
Huynh, Liem
*Frank
Viet Ngo, Cuong Mathmann
Hung Pham,
Darren Kim
1.30PM – 2.10PM
MAT123
MAT130
MAT230
MAT231
MAT232
INDUSTRIAL
& BUSINESS
RELATIONSHIP
MARKETING:
Business
Relationship
Content,
Structure &
Performance
Chair:
Ilkka Ojansivu
ADVERTISING
& SALES
PROMOTION:
Online & TV
Advertising
Chair:
Cheng Wang
RETAIL &
DISTRIBUTION
CHANNELS:
Consumer
Behaviour
in Retail
Marketing
Chair:
Magda NenyczThiel
BRAND &
BRAND
MANAGEMENT:
Brand
Perceptions
and Brand
Attitude
Chair:
Steffen Schmidt
SOCIAL
MARKETING:
Targeting Social
Marketing
Interventions
Chair:
Liliana Bove
Towards a Model
of Contract
Negotiation
Fairness
and Contract
Implementation
Fairness in
Businessto-Business
Relationships.
Tobias
Grossman,
*Michael
Kleinaltenkamp
Viewing
Preferences for
TV Programs:
Choices Across
Different
Platforms.
Georgina K.
Alcock, Paul Z.
Wang, *David S.
Waller
Role of
Pyschological
Ownership and
Awareness
in Payment
Mode Effect on
Spending.
Jashim Kham,
*Russll Belk,
Gary Rivers
How Many
Sounds are in a
Word? Priming
Phonological
Awareness of
Brand Names in
Children.
Stacey M.
Baxter, Alicia
Kulczynski,
*Jasmina Ilicic,
Tina M. Lowrey
Towards a Better
Understanding
of Disaster
Preparation:
A Segmentation
Study.
*Kate
Daellenbach,
Joy Parkinson,
Jayne
Krisjanous,
Chloe Wilson
The Dark Side
of Customer
Participation.
*Ngoc Thi
Bich Luu,
Jack Cadeaux,
Liem Viet Ngo
Analysing
Frequency and
Repeat Viewing
in Online
Magazines.
*Kaye Chan,
Mark Uncles
Whether to
Reveal or Not
Reveal Stock
and Sales
Information:
Effects of
Displaying Stock
and Sales Level
Information on
Consumers’
Online Product
Choices.
*Yongfu He,
Harmen
Oppewal
How Do
Celebrity
Endorsements
Affect Nonprofit
Brand
Evaluations?
*Ravi Pappu,
T. Bettina
Cornwell
Wyner and Why
Social Marketing
is More Than
Just Individual
Behaviour
Change:
Exploring
Upstream in
Wicked Animal
Welfare Issues
using an
Ecosystems
Approach.
Cybele May
15
MONDAY 30 NOVEMBER
2.10pm
2.30pm
16
MAT102
MAT104
MAT107
MAT112
GALLERY 2,
SCIENTIA
MACROMARKETING
& PUBLIC
POLICY:
Theory &
Research
in Marketing
Systems
Chair:
Stephen
Graham
Saunders
INNOVATION
& NPD:
Participation,
Consumer
Centricity &
Co-Creation
Chair:
Pierre Desmet
SERVICES
MARKETING:
Employee
Co-Creation
Chair:
Sabrina Wong
CONSUMER
BEHAVIOUR:
Food
Marketing 2
Chair:
David A. Jaud
PANEL
SESSION:
Marketing’s
Role in the
Boardroom
Moderator:
Ashish Sinha
Assortment,
Location
and Price
Differentiation
and Impacts
on Macro
Patterns of
Efficiency and
Effectiveness:
An Experiment
through Agentbased Models.
*Jie Meng,
Hume Winzar
The
Convergence
of SDL and
STD Towards
Co-Creation.
Saradhi
Motamarri
Service
Employee
Improvisation:
Utility in a
Customercentric World.
*Jessica
Vredenburg,
Simon J. Bell
The Effect
of Complex
Nutrition Key
Labels on
Processing
Fluency and
Evaluations of
Reliability.
*Sonia VilchesMontero,
Natalina
Zlatevska
Rajendra
Srivastava,
Singapore
Management
University
Marketing
Systems
Mapping: A
Participatory
Action
Research
Approach.
*Stephen
Graham
Saunders,
Srinivas
Sridharan,
Dani J.
Barrington
BEST PAPER
IN TRACK
Motivations for
Participation
and E-WOM
among
Suporters of
Crowdfunding
Campaigns.
Camille Lacan,
*Pierre Desmet
John Roberts,
UNSW Australia
Ashish Sinha,
UNSW Australia
David Redhill,
Partner, Chief
Marketing Officer
Deloitte
Monkey Say,
Monkey Do:
Reconceptualising
Nonconscious
Mimicry.
*Sabrina Wong,
Alastair Tombs,
Nicole Hartley
BEST PAPER
IN TRACK
The “Mystery
Effect”: The
Effectiveness
of Fantasy
Themes on
Food Labels.
*David A. Jaud,
Valentyna
Melnyk, Jan R.
Landwehr
Lee Tonitto,
CEO, Australian
Marketing
Institute
2.10PM – 2.50PM
MAT123
MAT130
MAT230
MAT231
MAT232
INDUSTRIAL
& BUSINESS
RELATIONSHIP
MARKETING:
Business
Relationship
Content,
Structure &
Performance
Chair:
Ilkka Ojansivu
ADVERTISING
& SALES
PROMOTION:
Online & TV
Advertising
Chair:
Cheng Wang
RETAIL &
DISTRIBUTION
CHANNELS:
Consumer
Behaviour
in Retail
Marketing
Chair:
Magda NenyczThiel
BRAND &
BRAND
MANAGEMENT:
Brand
Perceptions
and Brand
Attitude
Chair:
Steffen Schmidt
SOCIAL
MARKETING:
Targeting Social
Marketing
Interventions
Chair:
Liliana Bove
Environmental
Uncertainty and
Supply Chain
Flexibility: A
Survey in China.
*Kangkang Yu,
Jack Cadeaux,
Ben Nanfeng
Luo, Jianing Liu
Measuring
Advertising’s
Effect on Mental
Availability:
Can New
Metrics Capture
the Effect of
Advertising
Exposure on
Consumer
Memory?
*Kelly Vaughan,
Virginia Beal,
Armando Maria
Corsi,
Byron Sharp
Consumer
Shopping
Behaviour:
Fluidity of Time
and Money.
*Sonika Singh,
Svetlana
Bogomolova,
Harmen
Oppewal,
Joffre Swait
BEST PAPER
IN TRACK
Priming
Referential
Meaning through
an Iconic Brand
Colour.
*Stacey M.
Baxter, Alicia
Kulczynski,
Jasmina Ilicic
Global
Expansions
“To” Versus
“From” Emerging
Markets: An
Empirical
Study of the
Completion of
Cross-Border
Mergers &
Acquisitions.
Chenxi Zhou,
Jinhong Xie,
*Qi Wang
Out of Thin
Air? Business
Relationships
as Institutions,
Agency and
Practice.
*Ilkka Ojansivu,
Jan Hermes,
Sari LaariSalmela
Product
Placement
Efficacy in
Television
Drama: The
Roles of
Presentation
Modes and
Brand Familiarity.
Qunchao Li,
*Cheng Wang
How Dependent
Are Buyers on
Their Favourite
Brands?
*Magda NenyczThiel, Phillip
Stern, Jaap
Wieringa
Official
Sponsoring
Appearance
versus Ambush
Attack:
Investigating
Attitudinal and
Motivational
Associations
Toward a Brand.
*Steffen Schmidt,
Nadine Hennigs,
Sascha Langner,
*Levke Albertsen,
MatthiasLimback,
Philipp Leppert
The Role of Trust
in Deceased
Donation
Decisions - A
Model of Organ
Donation
Registration.
Emma Tinning,
*Liliana Bove,
Dominique
Martin, Helen
Jordan
17
MONDAY 30 NOVEMBER
3.30pm
3.50pm
18
MAT102
MAT104
MAT107
MAT112
GALLERY 2,
SCIENTIA
MACROMARKETING
& PUBLIC
POLICY:
Marketing &
Consumption
in ResourceConstrained
Markets
Chair:
Srabanti
Mukherjee
INNOVATION
& NPD:
Innovation
Processes
Chair:
Markus Blut
SERVICES
MARKETING:
Service Failure
Evaluations
Chair:
Vida Siahtiri
CONSUMER
BEHAVIOUR:
Affect &
Regulatory
Mode
Chair:
Abed Abedniya
PANEL
SESSION: How
Do We Deal
with Big Data?
Moderator:
Dean Wilkie
Explication of
Smallholder
Market
Participation
using the MOA
Framework.
*Marcia F.
Kwaramba,
Srinivas
Sridharan,
Felix Mavondo
Simplifying the
New Product
Development
Process.
Richard L.
Gruner
Does
Customers’
Emotion
Regulation
Affect the
Service Failure
Evaluation?
M.S. Balaji,
*Sanjit Kumar
Roy, Ali Quazi
Choosing
Good Things
the Right Way
- When and
Why Socially
Conscious
Products Create
Regulatory Fit.
Lisa Pohlmeyer,
*Frank
Mathmann
Nico Neumann,
Institute
for Choice,
University of
South Australia
Does Social
Business
Influence
Fishers’ Attitude
Towards
Cooperative in
the Mud-Crab
Value Chain?
A Structural
Model
Approach.
*Sanoara
Yasmin,
Mohammed
Quaddus
Open
Innovation
Processes in
the Newspaper
Industry.
*Thomas
Mejtoft, Sara
Mejtoft, Anna
Palmér, Viktor
Östin, Anna
Viklund, Sofia
Papworth,
Mikaela
Berg, Robert
Johansson
You Owe Them
an Apology!
The Effects
of Service
Provider and
the Community
Reaction
after Service
Failures.
Andreas
Munzel,
*Werner H.
Kunz, Benedikt
Jahn
The Role of
Affective States
and Needs in
ReferenceDependent
Judgment.
*Christine
Mathies,
Thorsten
Teichert, Siggi
Gudergan
Sally Wood,
University of
Sydney
Ujwal Kayande,
Director of
the Centre
for Business
Analytics,
Melbourne
Business School
Sharat Mathur,
Senior Vice
President and
Portfolio Leader,
IRI Strategic
Analytics
3.30PM – 4.10PM
MAT123
MAT130
MAT230
MAT231
MAT232
INDUSTRIAL
& BUSINESS
RELATIONSHIP
MARKETING:
Business
Network
Context and
Consequences
Chair:
Mikael
Gidhagen
ADVERTISING
& SALES
PROMOTION:
Social Media
Advertising
Chair:
Amalia E.
Maulana
RETAIL &
DISTRIBUTION
CHANNELS:
In-Store Effects
Chair:
Pei Jie Tan
BRAND &
BRAND
MANAGEMENT:
Brand
Attributes and
Brand Benefits
Chair:
Verena Batt
SOCIAL
MARKETING:
Pro-social
Consumer
Behaviour
Chair:
Denise Maria
Conroy
A Conceptual
Model of the
Required
Network Effects
for Commercialization of Highly
Innovative
Technologies.
*Avni Misra,
Marion Steel,
Mike Reid
How Engaging is
a Brand’s Social
Media Content?
Investigating
Engagement
and Scheduling
on Facebook,
Twitter,
Instagram and
YouTube.
*Kelly Vaughan,
Pascal Ward,
Virginia Beal
Customer
Service Officers’
Appearance
and its Influence
on Customer
Experience
in Retailing
Services.
Paramaporn
Thaichon,
*Thu Nguyen
Quach, Charles
Jebarajakirthy
How Do
Consumers
Evaluate
Overlapping
Brands?
The Role of
Corporate versus
Product Brand
Dominance.
*Amanda Spry,
Ann Wallin
Ethical Ideology
and Software
Piracy: An
Analysis
of Chinese
Computer
Users..
*Ricky Y.K.
Chan, Leslie
S.C. Yip
Understanding
Business
Networking
Processes
Through a Time
Perspective.
*Christopher
John Medlin,
Jan-Åke
Törnroos
Can Social
Media
Campaigns
Backfire?
Exploring
Consumers’
Attitudes
Towards Four
Social Media
Campaigns and
Its Implications
on Word of
Mouth. *Denni
Arli, Timo
Dietrich
The Role
of Store
Environmental
Stimulation and
Social Factors
on Impulse
Purchasing in
Department
Stores in
Jakarta.
*Adilla
Anagraeni,
Melvin Wong
Evaluating the
Competitive
Intensity of
Brand Identity
Element Types.
*Ella Ward,
Song Yang,
Jenni Romaniuk,
Virginia Beal
The Influence of
Values on ProEnvironmental
Behaviour:
Towards a
Conceptual
Framework.
The Ninh
Nguyen, Antonio
Lobo, *Steven
Greenland
19
MONDAY 30 NOVEMBER
4.10pm
4.30pm
20
MAT102
MAT104
MAT107
MAT112
GALLERY 2,
SCIENTIA
MACROMARKETING
& PUBLIC
POLICY:
Marketing &
Consumption
in ResourceConstrained
Markets
Chair:
Srabanti
Mukherjee
INNOVATION
& NPD:
Innovation
Processes
Chair:
Markus Blut
SERVICES
MARKETING:
Service Failure
Evaluations
Chair:
Vida Siahtiri
CONSUMER
BEHAVIOUR:
Affect &
Regulatory
Mode
Chair:
Abed Abedniya
PANEL
SESSION: How
Do We Deal
with Big Data?
Moderator:
Dean Wilkie
Unfinished
Business Disconnects in
the Marketing
System for
Financial
Services
Provision
in Remote
Indigenous
Australia.
*Vinita Godinho,
Srinivas
Venugopal
Innovation
Processes and
Participant
Roles in Online
Innovation
Communities.
Jeremy
Webster,
*Ian Wilkinson
Better Be Fair!
Observed
Workplace
Incivility and Its
Negative Impact
on Customer
Attitude.
*Petra Haerle,
Verena Batt,
Manfred Bruhm
How Emotions
Affect
Unplanned
Buying
Behaviour: The
Role of Valence
and Arousal.
*Abed
Abedniya,
Harmen
Oppewal,
Gerri Spassova
Nico Neumann,
Institute
for Choice,
University of
South Australia
The Shopping
Stress and
the BOP
Consumer:
An Emergent
Perspective.
Ramendra
Singh, *Srabanti
Mukherjee
How to Design
Service
Innovation
Processes:
An Empirical
Examination.
Nils O. Ommen,
*Markus
Blut, Christof
Backhaus,
David M.
Woisetschlaeger
Managing Distal
Searches and
its Diminishing
Returns to
Service Solution
Provision
Competence.
Aron O’Cass,
Nima Heirati,
*Vida Siahtiri
Ujwal Kayande,
Director of
the Centre
for Business
Analytics,
Melbourne
Business School
Sally Wood,
University of
Sydney
Sharat Mathur,
Senior Vice
President and
Portfolio Leader,
IRI Strategic
Analytics
4.10PM – 4.50PM
MAT123
MAT130
MAT230
MAT231
MAT232
INDUSTRIAL
& BUSINESS
RELATIONSHIP
MARKETING:
Business
Network
Context and
Consequences
Chair:
Mikael
Gidhagen
ADVERTISING
& SALES
PROMOTION:
Social Media
Advertising
Chair:
Amalia E.
Maulana
RETAIL &
DISTRIBUTION
CHANNELS:
In-Store Effects
Chair:
Pei Jie Tan
BRAND &
BRAND
MANAGEMENT:
Brand
Attributes and
Brand Benefits
Chair:
Verena Batt
SOCIAL
MARKETING:
Pro-social
Consumer
Behaviour
Chair:
Denise Maria
Conroy
Out of the
Channel Loop:
Antecedents,
Consequences
and a Moderator.
*Jacky Mo,
Ting Yu,
Ko de Ruyter
Conceptualizing
and Validating
the Social
Capital Construct
in ConsumerInitiated
Online Brand
Communities.
Stacey Li,
*Pratik Modi,
Lillian Clark,
Colin Wheeler
Exploring the
Effectiveness
of Endcap
Locations in a
Supermarket:
Early Evidence
from InStore Video
Observations.
*William Caruso,
Svetlana
Bogomolova,
Armando Corsi,
Justin Cohen,
Anne Sharp,
Larry Lockshin
The Multiple
Benefits of
Brands and
Features:
Evaluating
the Position
of Breads on
Health, Taste
and Value.
*Paul F. Burke,
Srishti Sethi,
Edward Wei
How to Best
Present Salient
Product
Information
to Encourage
Ethical
Consumption:
A Conceptual
Framework.
Victoria-Sophie
Osburg, *Denise
Maria Conroy,
Waldemar
Toporowski
Reconfiguring
Resources
when Resuming
Business.
*Mikael
Gidhagen,
Virpi Havila,
Christopher J.
Medlin
Exploring the
Impact of Social
Media Marketing
on Consumers’
Intention to
Purchase and
Their Brand
Loyalty: Cross
National Study.
*Amalia E.
Maulana,
Denni Arli
The Sales Value
of Differenly
Located
Endcaps.
*Pei Jie Tan,
Svetlana
Bogomolova,
Armando Corsi,
Justin Cohen,
Anne Sharp,
Larry Lockshin
Customer
Engagement
Benefits: A
Customer
Perspective
and Strategic
Implications.
*Corina Braun,
*Verena
Batt, Karsten
Hadwich,
Manfred Bruhn
Problem
Recognition
in Social
Marketing.
*Rachel Sato,
Judy Drennan,
Ian Lings
21
TUESDAY 1 DECEMBER
MAT102
MAT104
MAT107
MAT112
MACROMARKETING &
PUBLIC POLICY:
Consumption
and the
Environment
Chair:
Björn Frank
INNOVATION &
NPD: Adoption
in Consumer and
Business Markets
Chair:
Philip Stern
SPECIAL
SESSION: CCT
ROUNDTABLE.
Expanding the
Value and Impact
of CCT Research
in Business
Schools.
Chair:
Bernardo
Figueiredo
CONSUMER
BEHAVIOUR:
Luxury Brands
Chair:
Peter Nuttall
9.00am
Integrating Apathy
and Myopia into a
¸ Purchase
¸
Green
Intentions
Model for Low
Involvement
Products.
Aysen Coskun,
*Michael Polonsky,
Andrea Vocino
Growth with Food
Innovations:
Consumer
Preferences of
Dairy Products
in Russia and
Finland.
Antti Heikura,
Teuvo Kantanen,
*Tommi Laukkanen
Participants:
Russel Belk, York
University, Canada
Eileen Fischer, York
University, Canada
Nil ÖzçaglarToulouse,
Université Lille,
Skema Business
School, France
Exploring the
Nature of Online
Luxury Brand
Communities: The
Role of Ingratiation
in Understanding
Power Dynamics.
*Benjamin G.
Voyer, Marina
Lehan
9.20am
Understanding
Continued Use of
Green Products The Role of Habit
in the ExpectationConfirmaiton
Model.
*Fazlul K.
Rabbanee,
M. Quaddus
Factors Influencing
Consumers’
Willingness to
Adopt Prepaid
Utility Billing.
Athanasia
Katsimberis,
Mark T. Spence
Karen Fernandez,
University of
Auckland, NZ
Ekant Veer,
University of
Canterbury, NZ
Daiana Scaraboto,
Pontificia
Universidad
Catolica de Chile,
Chile
Bernardo
Figueiredo, RMIT
University
Jan Brace-Govan,
Monash University
Patterns of
Word-of-Mouth for
Luxury Brands.
*Sarah Patrick,
Jenni Romaniuk,
Virginia Beat,
Byron Sharp
22
9.00AM – 9.40AM
MAT113
MAT123
MAT130
MAT230
MAT231
SPECIAL
SESSION: Unit
Pricing as a
Consumer
Research and
Purlic Policy
Issue: How Unit
Pricing Affects
Consumer
Grocery
Perceptions
and Purchasing
Behaviours.
Chair: Harmen
Oppewal
SERVICES
MARKETING:
Servicescape
& Customer
Satisfaction
Chair:
Jörg
Finsterwalder
ADVERTISING
& SALES
PROMOTION:
WOM and
E-WOM
Chair:
Fandy Tjiptono
BRAND
& BRAND
MANAGEMENT:
Brand
Relationships,
Equity and
Loyalty
Chair: Kaye
Chan
POP-UP
SESSION
Introduction to
the session:
Unit Pricing as
a Consumer
Research and
Public Policy
Issue.
Harmen
Oppewal,
Ian Jarratt
Examining the
Antecedents
of Shopping
Excitement
and Affiliation
Intentions in
Shopping Malls.
Mohamed Sobhy
Temerak
To Live-Tweet
or Not to
Live-Tweet:
A Exploratory
Study.
*Qiang (Steven)
Lu, Raphaelle
Mady, Rohan
Miller
Consumer-Brand
Relationships
in Vietnamese
Context.
Tai Anh Kieu
An Eye-Tracking
Field Study of
How Shoppers
Attend to Price
Information
During Their
Regular GroceryShopping Trip.
Svetlana
Bogomolova,
Stephen
Dunn, Harmen
Oppewal
A Study of
Customer
Experience
towards
Customer
Satisfaction and
Revisit Intention:
Moderating Effect
of Switching Cost
in Malaysia’s
Budget Hotels.
*Beatrice Low
Qiao Yan, Agung
Yoga Sembada
How Do
Customers
Respond to Word
of Mouth on their
Brand?
*Robert East,
Mark Uncles,
Jenni Romaniuk
Perceived
QualityBrand Equity
Relationship:
Proposing
and Testing
a Mediating
Role of Brand
Authenticity.
Abhishek
Dwivedi,
*Dean Wilkie
23
TUESDAY 1 DECEMBER
MAT102
MAT104
MAT107
MAT112
MACROMARKETING &
PUBLIC POLICY:
Consumption
and the
Environment
Chair:
Björn Frank
INNOVATION &
NPD: Adoption
in Consumer and
Business Markets
Chair:
Philip Stern
SPECIAL
SESSION: CCT
ROUNDTABLE.
Expanding the
Value and Impact
of CCT Research
in Business
Schools.
Chair: Bernardo
Figueiredo
CONSUMER
BEHAVIOUR:
Luxury Brands
Chair:
Peter Nuttall
9.40am
Is Bigger always
Better? The Unit
Effect in Carbon
Emissions
Information.
Romain Cadario,
*Béatrice Parguel,
Florence BenoitMoreau
Industrial Tweeting:
A Critical Review
on the Use of
Social-Media in
B2B Marketing.
Yun Wang,
*Michel Rod,
Shaobo Ji
10.00am
Insights into
the Causes of
Product Avoidance
and Supportive
Purchasing Actions
as Consumer
Reactions
to Product
Contamination
Risks after
Widespread
Environmental
Pollution.
*Björn Frank,
Shane J.
Schvaneveldt
Predicting
Innovation in
Pharmaceutical
Prescribing.
*Philip Stern,
Malcolm Wright
24
Interpreting
Muslim Women’s
Consumption of
Western Luxury
Fashion Brands.
Fajer Saleh AlMutawa,
*Peter Nuttall,
Doha Saleh AlMutawa
9.40AM – 10.20AM
MAT113
MAT123
MAT130
MAT230
MAT231
SPECIAL
SESSION: Unit
Pricing as a
Consumer
Research and
Purlic Policy
Issue: How Unit
Pricing Affects
Consumer
Grocery
Perceptions
and Purchasing
Behaviours.
Chair: Harmen
Oppewal
SERVICES
MARKETING:
Servicescape
& Customer
Satisfaction
Chair:
Jörg
Finsterwalder
ADVERTISING
& SALES
PROMOTION:
WOM and
E-WOM
Chair: Fandy
Tjiptono
BRAND
& BRAND
MANAGEMENT:
Brand
Relationships,
Equity and
Loyalty
Chair: Kaye
Chan
POP-UP
SESSION
Price Label
Layout Effects on
Visual Attention
and Choice
During Grocery
Shopping: An
Eye-Tracking
Investigation.
Svetlana
Bogomolova,
Harmen
Oppewal, Justin
Cohen, Jun Yao
Would Social
and Functional
Benefits Provided
by Service
Personnel and
Other Customers
be a DoubleEdged Sword?
Mohamed Sobhy
Temerak
Word-of-Mouth
Carryover from
Advertising:
Durables
Compared with
Services.
Word-of-Mouth
Carryover from
Advertising:
Durables
Compared with
Services.
B2B Brands
& Emotional
DecisionMaking: A Dual
(Buyer-Seller)
Perspective
from a German
Specialty
Chemicals
Manufacturer.
Sebastien
Schaub,
*Vignesh
Yoganathan,
David Hart
The Effects of the
Unit Price Format
on Price-Level
Perceptions,
Quality
Perceptions
and Purchase
Intentions.
Stefan Roth,
Lena Himbert
Servicescapes
and the Time
Dimension after
Environmental
Jolts.
*Jörg
Finsterwalder,
C. Michael Hall,
Alastair Tombs
Exploring
the Drivers
of Customer
Acceptance of
SMS Advertising
in an Emerging
Market.
Denni Arli,
*Fandy Tjiptono
Behavioural
Loyalty of
Readers of
Digital Media
Brands.
*Kaye Chan,
Mark Uncles
Unit Pricing
Increases Price
Sensitivity
Even When
Products are of
Identical Size
Jun Yao, Harmen
Oppewal
25
TUESDAY 1 DECEMBER
MAT102
MAT104
MAT107
MAT112
MACROMARKETING &
PUBLIC POLICY:
Marketing,
Consumption,
Health and Social
Welfare
Chair:
Rohan Miller
INNOVATION &
NPD: Issues in
New Product
Management
Chair: Murray
MacRae
CONSUMER
CULTURE
THEORY:
Engagement
& DisEngagement with
Consumption and
Marketing
Chair: Michael
John Healy
CONSUMER
BEHAVIOUR:
WOM Effects
in Consumer
Behaviour
Chair:
Ashleigh E.
Powell
11.00am
Prescribing Under
the Influence: The
Case of Breastmilk
Substitutes.
Hernan E.
Riquelme,
*Rosa E. Rios
Does Marketing
Matter? NPD
Outsourcing and
Performance: The
Role of Marketing.
*Lu Lu, Gary
Gregory, Ashish
Sinha
Trolling
Brands Online:
Understanding the
Struggle Against
Consumption &
Marketing.
*Vlad Demsar,
Jan Brace-Govan,
Sean Sands
Bringing our
Brands into
Sharing and
Socialising on
Social Media.
*Yolande
Vandenberg,
Kerrie Bridson
11.20am
Exploring the Key
Motivations for
Reducing Meat
Consumption in the
UK and the Public
Policy Implications.
*Keith J. Perks,
Holly Willmott,
Stephen P. Hogan
The Price of New:
Investigating the
Price of New
Introductions in
Packaged Goods.
*Kirsten Victory,
Magda NenyczThiel, John Dawes
United Breaks
Guitars: Exploring
the Complexity
of Engagement
from a MultiActor Individual/
Organisation
Perspective.
Loic (Pengtao)
Li, Biljana Juric,
Roderick Brodie
Effects of Digital
Envy on Brand
Word-of-Mouth
(WOM) and Peer
Appraisal.
*Camille Singh,
Lawrence Ang
26
11.00AM – 11.40AM
MAT113
MAT123
MAT130
MAT230
MAT231
MARKETING
ANALYTICS:
Advanced
Analytics in
Marketing
Chair: Ingo
Bentrott
SERVICES
MARKETING:
Service
Encounters
& Customer
Experience
Chair:
Chatura
Ranaweera
ADVERTISING
& SALES
PROMOTION:
Frontiers in
Advertising and
Promotion
Chair:
Aaron Gazley
BRAND
& BRAND
MANAGEMENT:
Brand
Performance
and Brand Value
Chair: Taylah
Andrews
SPECIAL
SESSION:
Layton Award
Winner
Presentation
Moderator:
Tania Bucic
Retaining
Incomplete Data
Records for
Discrete Choice
Estimation
Using CART
Interactions
to Boost the
Accuracy of
Imputation
Methods.
Ingo H. Bentrott
Loyalty
Transformation
Process: Toward
Developing a
Conceptual
Framework.
*Thu Nguyen
Quach,
Chandana
Hewege, Heath
McDonald,
Viet Le
Do Australian
Women’s
Magazines
Have Distinctly
Different
Customer
Profiles?
Fiona Tew,
*Maxwell
Winchester,
Gavin Lees
Brand Image
and Brand
Performance
in a University
Context:
Development and
Validation of a
Model.
*Parves Sultan,
Ho Yin Wong
Testing a Model
of Social Media
Usage by a Mean
and Covariance
Structures
Approach.
*Yew Tung
Boey, Ali Quazi,
Majharul Talukder
A Multi-Valenced
Perspective
on Customer
Engagement;
and its Impact on
Consumer WellBeing Within the
Social Service
Sector.
*Kay Naumann,
Jana Bowden
Sharing the
Table: Social
Immersion in
Photographic
Food Advertising.
*Joseph N. Pitt,
Lawrence Ang
Analyzing the
Effects of Ethical
Initiatives and
Employee
Remunerations
in Predicting
Employer
Attractiveness
and Consumer
Brand Trust.
*Sharif Ahmed,
Agung Yoga
Sembada
27
TUESDAY 1 DECEMBER
11.40am
12.00pm
28
MAT102
MAT104
MAT107
MAT112
MACROMARKETING &
PUBLIC POLICY:
Marketing,
Consumption,
Health and Social
Welfare
Chair:
Rohan Miller
INNOVATION &
NPD: Issues in
New Product
Management
Chair: Murray
MacRae
CONSUMER
CULTURE
THEORY:
Engagement
& DisEngagement with
Consumption and
Marketing
Chair: Michael
John Healy
CONSUMER
BEHAVIOUR:
WOM Effects
in Consumer
Behaviour
Chair:
Ashleigh E.
Powell
Teenage Addiction
in the Digital
Playground: A
Preliminary Review
of Digital Social
Casino Games.
*Rohan Miller,
Gwyneth V.J.
Howell
A Forward Looking
Framework
to evaluate
the Product
Proliferation
Success.
Dean Wilkie,
*Abas Mirzai,
Lester Johnson
Consumer
Innovation
through Mindful
and Creative
Consumption.
*Amabel Hunting,
Denise Conroy
Trust in Electronic
Word-of-Mouth as
the Key Moderator
of eWOM
Influence.
Wolfgang Weitzl,
*Robert Zniva,
Ardion Beldad
The Downside
of Diffusion:
Predicting the
Attrition of
Products Based
on Superseded
Technologies.
*Murray MacRae,
Malcolm Wright,
Kesten Green,
Mimi Hodis
Authenticating with
the Mainstream:
Civilizing “Coming
Out” Tensions with
Playfulness.
*Michael John
Healy, Michael B.
Beverland
Psycosocial
and Contextual
Determinants of
Word-of-Mouth
Transmission:
A Conceptual
Framework.
*Ashleigh E.
Powell, Angela R.
Dobele, Adrian
R. Camilleri,
Constantino
Stavros
11.40AM – 12.20PM
MAT113
MAT123
MAT130
MAT230
MAT231
MARKETING
ANALYTICS:
Advanced
Analytics in
Marketing
Chair:
Ingo Bentrott
SERVICES
MARKETING:
Service
Encounters
& Customer
Experience
Chair:
Chatura
Ranaweera
ADVERTISING
& SALES
PROMOTION:
Frontiers in
Advertising and
Promotion
Chair:
Aaron Gazley
BRAND
& BRAND
MANAGEMENT:
Brand
Performance
and Brand Value
Chair:
Taylah Andrews
SPECIAL
SESSION:
Layton Award
Winner
Presentation
Moderator:
Tania Bucic
Duplication of
Purchase Law
in the Banking
Industry: An
Australian Case
Study.
*Gavin Lees,
Maxwell
Winchester
Awkward Service
Encounters:
Conceptualising
Customers’ Loss
of Script Moment.
Sokkha Tuy,
*Laszlo Sajtos
The Daily Deal:
An Experiential
Perspective.
Nicole Stewart,
*Micael-Lee
Johnstone
Published Brand
Valuations:
Is Apple ©
Worth $30bn or
$153bn?
*Taylah Andrews,
John Dawes,
Giang Trinh,
Byron Sharp,
Kesten Green
Ethnic
Stereotyping
in Service
Evaluation:
Examining Social
Identity and Black
Sheep Effects.
*Chatura
Ranaweera,
Tripat Gill,
Hae Joo Kim
Mobile Phone
Advertising and
the Moderating
Effect of
Involvement
at Point of
Purchase.
*Aaron Gazley,
Lachlan
McLaren,
Adam Hunt
Driving Forces
Precipitating the
Rebranding of
Australian Rail
Organisations.
*David Spriggs,
Tania von der
Heidt
29
TUESDAY 1 DECEMBER
1.30pm
1.50pm
30
MAT102
MAT104
MAT107
MAT112
MACROMARKETING &
PUBLIC POLICY:
Consumers as
Culprits & Victims
Chair:
Milind A. Mandlik
MARKETING
STRATEGY &
STRATEGIC
MARKETING:
Strategic
Orientations,
Intents &
Capabilities
Chair: Maximilian
Wagner
CONSUMER
CULTURE
THEORY:
Symbolic
Consumption
Chair:
Emily Chung
SPECIAL
SESSION: Writing
Successful ARC
Proposals
Chair:
John Roberts,
Sara Dolnicar
The Role of
Religious
Referents on
Digital Piracy
Intention.
Riza Casidy,
Ian Phau,
Michael Lwin,
*Jessica Helmi
Personal Traits
of Practicing
Entrepreneurs and
Aspiring Future
Entrepreneurs
in Vietnam: An
Empirical Study.
Mai NguyenLisovich,
*Jake Taesu An,
Liem Viet Ngo
Muslim Identity
and Symbolic
Boundaries in
Beauty Discourses.
*Juliana Angeline
French, Christina
Lee Kwai Choi,
Jan Brace-Govan
Participants:
John Roberts,
UNSW Australia
Online Trolling:
A Practice
Theoretical
Perspective.
Angela Gracia
B. Cruz,
*Yuri Seo,
Mathew Rex
Linking ServiceDominant and
Entrepreneurial
Orientations:
Identification and
Implications of
Four Strategic
Types.
David Svensson,
*Ingo O. Karpen,
Alexander
Josiassen
Conspicuous
Geoff Soutar,
Consumption in the University of
Name of Allah.
Western Australia
*Aila Khan, Russell
Belk, Louise Young
Aidan Byrne,
CEO, Australian
Research Council
Sara Dolnicar.
University of
Queensland
1.30PM – 2.10PM
MAT113
MAT123
MAT130
MAT230
MAT231
CONSUMER
BEHAVIOUR:
Social Media
and Consumer
Behaviour
Chair:
Janine Williams
SERVICES
MARKETING:
Online Service
Experience
Chair:
Torgeir Aleti
SOCIAL
MARKETING:
Explaining and
Encouraging
Healthy
Behaviour
Chair:
Janet Hoek
BRAND
& BRAND
MANAGEMENT:
Buying Luxury
Chair:
Stephanie
Schnebelen
Pop-up Session
Challenge
Accepted! How
Challenge Leads
to Storytellers’
and StoryReceivers’
Narrative
Engagement
and Persuasion.
Tom van Laer,
*Mathew
Chylinski
Virtual Trade
Shows:
Exhibitors’
Perspective of
Virtual Capability
Requirements.
*Udo R. Gottlieb,
Constanza
Bianchi
Should Social
Marketers
Use Theory
of Planned
Behaviour in
Intervention
Planning and
Implementation?
*Patricia David,
Sharyn RundleThiele
The Impact of
Contamination
on Scarcity
and Emotions
affecting
Perceptions and
Purchase within
Luxury Retailing.
Siobhan HattonJones, Min Teah,
*Ian Phau
Who are Trolls,
and Why Do
They Still Find
Ways to Troll?
A Conceptual
Paper.
*Maja Golf
Papez, Ekant
Veer
Exploring ValueIn-Use and its
Outcomes in a
Complex Service
Setting.
*Jillian C.
Sweeney,
Carolin Plewa
Theory versus
Past Behaviour:
Predicting
Children’s
Walking To and
From School
Behaviour
from a Parent’s
Perspective.
Haruka Fujihira,
Sharyn RundleThiele, Krzysztof
Kubacki
Live Here, Buy
Overseas?
Chinese Luxury
Fashion Buyers.
*Canie K.Y.
Chu-Lo,
Suzan Burton,
Regan Lam
31
TUESDAY 1 DECEMBER
MAT102
MAT104
MAT107
MAT112
MACROMARKETING &
PUBLIC POLICY:
Consumers as
Culprits & Victims
Chair: Milind A.
Mandlik
MARKETING
STRATEGY &
STRATEGIC
MARKETING:
Strategic
Orientations,
Intents &
Capabilities
Chair: Maximilian
Wagner
CONSUMER
CULTURE
THEORY:
Symbolic
Consumption
Chair:
Emily Chung
SPECIAL
SESSION: Writing
Successful ARC
Proposals
Chair:
John Roberts,
Sara Dolnicar
2.10pm
BEST PAPER
IN TRACK
When and How
to Intervene:
Conceptualizing
the Viral Life
Cycle of Wicked
Consumption
Behaviour.
Matthias Koch
Role of Power,
Resources and
Capabilities in
Inter-and IntraOrganisational
Relationships.
*Ashish Malik,
Liem Viet Ngo
Understanding
How Visitors
and Non-Visitors
Co-Create Value
in the Context
of Culturally
Diversified
Museums.
*Emma Winston,
Ahmed Shahriar
Ferdous, Ruth
Rentschler, Fara
Azmat
2.30pm
Big Data
Revolution:
Witnessing a New
Era of Consumer
Vulnerability.
*Milind A. Mandlik,
Djavlonbek
Kadirov
Managing Complex
Stakeholder
Ecosystems
- The Role of
Stakeholder
Marketing
Capabilities.
*Maximilian
´
Wagner, Ana Jakic,
Anton Meyer
BEST PAPER
IN TRACK
Plastic Fanatic:
An Examination
of the Curatorial
Practices of
Collectors as
Consumers.
Daiane Scaraboto,
Márcia Christina
Ferreira,
*Emily Chung
32
2.10PM – 2.50PM
MAT113
MAT123
MAT130
MAT230
MAT231
CONSUMER
BEHAVIOUR:
Social Media
and Consumer
Behaviour
Chair:
Janine Williams
SERVICES
MARKETING:
Online Service
Experience
Chair:
Torgeir Aleti
SOCIAL
MARKETING:
Explaining and
Encouraging
Healthy
Behaviour
Chair:
Janet Hoek
BRAND
& BRAND
MANAGEMENT:
Buying Luxury
Chair:
Stephanie
Schnebelen
Pop-Up Session
Social Media
and Women
Empowerment.
*Rosa E. Rios,
Hernan E.
Riquelme
Joining Motives
and Online
Community
Engagement:
An Explanation
from SelfDetermination
Perspective.
*Huen Wong,
Nole Yee-Man Siu
Consumer
Insights from
a Quantitative
Formative
Research Study:
Encouraging
Physical Activity
Behaviour in
Australian Adults.
*Mohammad
Abdul Kadir,
Sharyn RundleThiele
For the Love of
Louis Vuitton,
Cherry Blossom
Handbag:
Understanding
the Consumption
of Limited Edition
of Luxury Brands.
*Elaine Sutrisna,
Min Teah,
Ian Phau
Exploring
Interpretations
of Inspirational
Messages on
Social Media.
*Janine Williams,
Jayne Krisjanous
Consumer
Socialisation
Through Online
Interaction: How
Consumers Use
Social Media to
Influence Peers
about Tourism
Decisions.
*Torgeir Aleti,
Paul Harrigan
Denormalising
the Object of
Consumption:
Could Dissuasive
Sticks Enhance
Standardised
Packaging?
*Janet Hoek,
Philip Gendall,
Christine Eckert,
Jordan Louviere
“Happy, Happy,
Happy ...”: The
Happy Side of
Luxury Brands.
*Stephanie
Schnebelen,
Verena Batt,
Manfred Bruhn
33
TUESDAY 1 DECEMBER
MAT102
MAT104
MAT107
MAT112
INTERNATIONAL
& INTERCULTURAL
MARKETING:
Cross-cultural
Marketing
Chair:
Fang Liu
MARKETING
STRATEGY &
STRATEGIC
MARKETING:
Organisational
Orientation & Coordination
Chair: Joseph
Sy-Changco
CONSUMER
CULTURE
THEORY:
Ingestion,
Inhalation and
Intoxication
Chair:
Alison Joubert
MEET THE
EDITORS
Chairs:
Jack Cadeaux,
Adrian Payne
3.30pm
A Transnational
Study to Identify
Consumer Motives
to Buy Regional
Products.
*Nadine Waehning,
Stephan Dahl
An Examination
of Strategic
Orientation Profiles
of Low-and
High-Performing
International
SMEs.
Helen Reijonen,
Andrea Buratti,
Saku Hirvonen,
*Tommi Laukkanen
What Traditional
Indian Sweets
Mean: A
Consumer-Culture
Perspective.
Renu Emile
MEET THE
EDITORS
3.50pm
Towards
Understanding
the Motivations
of Individuals
to Donate to
International
Disaster Appeals:
A Multi-cultural
Study.
*Stephen P. Hogan,
Keith J. Perks
Multilevel Learning
Orientation and
Performance: The
Moderating Role of
Social Capital.
*Huy Xuan
Nguyen, Ngoc Thi
Bich Luu
The Rise of
Veganism:
Destigmatisation
and
Fashionalisation
of Veganism in a
British Newspaper.
Outi Lundahl
34
3.30PM – 4.10PM
MAT113
MAT123
MAT130
MAT230
UNSW BIZLAB
QUAD 1041
CONSUMER
BEHAVIOUR:
Judgment
and Decision
Making
Chair:
Mauricio
Palmeira
SERVICES
MARKETING:
Services
Marketing in
the Healthcare
Sector
Chair:
Teegan Green
SOCIAL
MARKETING:
Social
Marketing
and Food
Consumption
Chair:
Matthew Wood
CONSUMER
BEHAVIOUR:
Segmentation
Chair:
Jenny (Jiyeon)
Lee
SPECIAL
SESSION:
Mobile
Marketing and
Augmented
Reality
Chair:
Mathew
Chylinski
Decision Under
Risk and
Decision Over
Time: Information
Processing and
Reading Habits.
*Yitong Wang,
Tianjun Feng,
Antonio Genot,
Lei Zhao
Service
Productivity
in the Health
Care Sector:
Redefining
Productivity
from a ServiceDominant Logic
Perspective.
*Carolin
Wernicke, Ilias
Danatzis,Michael
Kleinaltenkamp
The Moderating
Influence of
Socioeconomic
Status on the
Decision-Making
Processes
Surrounding Fruit
and Vegetable
Consumption
Among Australian
Adults.
*Stephanie M.
Judd, Fiona J.
Newton, Joshua
D. Newton,
Michael. T. Ewing
Demographic
Differences in
Perceptions of
Service Quality:
The Case of
Jordanian Banks.
*Akram AlJazzazi, Parves
Sultan
Welcome and
Introduction
to emerging
research topics in
Mobile Marketing
and Augmented
Reality
Ko de Ruyter
Exploring the
Robustness of
the Attraction
Effect Using EyeTracking.
Casey Kudrenko,
*Harmen
Oppewal
Regular Medical
Check-Ups
(MCU) Behavior
and the Barriers:
Indonesian
Context.
*Amalia E.
Maulana, Sella A.
Firnanda
Segmenting
Caregivers
Based on their
Attitudes and
Behaviours
Relating to
their Children’s
Lunchboxes.
Francisco
Crespo-Casado,
Timo Dietrich,
*Sharyn RundleThiele
Explicit and
Implicit Framing
Effects on
Product Attitudes
When Using
Country-of-Origin
Cues.
*Steffen Schmidt,
Verena Batt,
Michael Schiessl,
Klaus-Peter
Wiedmann,
Manfred Bruhn
A Review of
Studies on
Augmented
Reality in MultiChannel Retail.
Mathew Chylinski
35
TUESDAY 1 DECEMBER
MAT102
MAT104
MAT107
MAT112
INTERNATIONAL
& INTERCULTURAL
MARKETING:
Cross-cultural
Marketing
Chair:
Fang Liu
MARKETING
STRATEGY &
STRATEGIC
MARKETING:
Organisational
Orientation & Coordination
Chair: Joseph
Sy-Changco
CONSUMER
CULTURE
THEORY:
Ingestion,
Inhalation and
Intoxication
Chair:
Alison Joubert
MEET THE
EDITORS
Chairs:
Jack Cadeaux,
Adrian Payne
4.10pm
The Role of
Self-Construal
in Shifting
Preferences for
Modernity.
*Najam Saqib,
Eugene Chan
BEST PAPER
IN TRACK
Performance
Implication of
Cross-Functional
Coopetition
and Knowledge
Sharing.
*Nguyen Phong
Nguyen, Liem Viet
Ngo, Tania Bucic,
Phong Dong
Nguyen
From Replication
MEET THE
to Astentation:
EDITORS
The Quest for
Authenticity among
E-Cigarette Users.
*Janet Hoek,
Johannes Thrul,
Pamela Ling
4.30pm
The Influence
of Perceived
Advertising
Congruity
on Chinese
Ecotourists’
Attitude towards
Australian
Ecotoursm
Advertisements.
*Fang Liu, Yunbo
Wei, Geoffrey N.
Soutar
Quadratic
Effects of Export
Decision-Making
on Innovation
Orientation:
Evidence from
Chinese Exporting
Firms.
Paul Hughes,
Anne L. Souchon,
Ekaterina
Nemkova,
Nathaniel
Unbounded
Pleasure:
Consumer
Tensions in the
‘Legal High’
Market.
Alison Joubert
36
4.10PM – 4.50PM
MAT113
MAT123
MAT130
MAT230
CONSUMER
BEHAVIOUR:
Judgment
and Decision
Making
Chair:
Mauricio
Palmeira
SERVICES
MARKETING:
Services
Marketing in
the Healthcare
Sector
Chair:
Teegan Green
SOCIAL
MARKETING:
Social
Marketing
and Food
Consumption
Chair:
Matthew Wood
CONSUMER
BEHAVIOUR:
Segmentation
Chair:
Jenny (Jiyeon)
Lee
SPECIAL
SESSION:
Mobile
Marketing and
Augmented
Reality
Chair:
Mathew
Chylinski
UNSW BIZLAB
QUAD 1041
The Impact
of Conflicting
Judgments on
Perceptions of
Expertise
Mauricio
Palmeira
An Exploratory
Study on
Incorporating
Faith-Based
Practices in
Healthcare
Service Quality.
*Vai Shiem
Leong, Nazlida
Muhamad, Ak
Md Hasnol Alwee
Pg Md Salleh
The Influence
of Health
Consciousness
and Weight
Bias on Eating
Behaviour.
Matthew Wood
Does Region
Matter? A
Comparative
Analysis of
Experts’ and
Consumers’
Perceptions
of Australian
Wine Purchase
Decisions.
*Kaushalya
Nallaperuma,
John Hall, Argho
Bandyopadhyay,
Larry Lockshin,
Wayne Binney
Augmenting
the Eye of
the Beholder:
A situated
Perspective
on Augmented
Reality in Online
Retailing.
Tim Hilken
Understanding
Service
Separation:
The Provider’s
Perspective.
*Teegan Green,
Nicole Hartley,
Nicole Gillespie
A SocioEcological
Approach to
Social Marketing.
Matthew Wood
Place
Attachment:
Segmenting
Event Attendees.
Jenny (Jiyeon)
Lee
Roundtable
Discussion open session
Ko de Ruyter,
Harmen
Oppewal,
Tom van
Laer, Mathew
Chylinski,
Tim Hilken
37
WEDNESDAY 2 DECEMBER
MAT102
MAT104
MAT107
MAT112
MARKETING
EDUCATION:
Macro Issues in
Higher Education
Chair:
Edward Wei
MARKETING
STRATEGY &
STRATEGIC
MARKETING:
Customer Inputs
& Outputs
of Marketing
Strategy
Chair:
Suvi Nenonen
CONSUMER
CULTURE
THEORY:
Mothers,
Motherhood and
Masculinity
Chair: Margo
Buchanan-Oliver
CONSUMER
BEHAVIOUR:
Green and Social
Marketing
Chair: Gillian
Sullivan-Mort
9.00am
From Marketing
Research to
Marketing
Education: How
Academic Journal
Articles Can Foster
Practice-Oriented
Teaching and
Learning.
Matthias Koch
The Relationships
between Consumer
Community,
Consumer Operant
Resources and
Value Co-Creation
Outcome.
*Agus W. Soehadi,
Eka Ardianto
Consuming
Representations of
‘Mother’ in Modern
Family.
*Amanda Seefeld,
Jan Brace-Govan
Do Preferences for
Fair Trade Rely on
Ethical Arguments
or Logos?
*Roman Maciej
Konopka, Malcolm
Wright, Mark Avis,
Pam Feetham
9.20am
Online Student
Attrition in
Australian Open
Access Marketing
Education.
*Steven
Greenland,
Catherine Moore
Gamifying Social
CRM Strategies:
Design Elements,
Implementation and
Example.
Marianna Sigala
Living the Dream: A
Phenomenological
Investigation
into the Lived
Experience of the
Opt Out Mother.
*Amanda Seefeld,
Jan Brace Govan
Disparaging
Humour Increases
Brand Attitude
Among the
Powerless.
*Joshua D.
Newton,
*Jimmy Wong,
Fiona J. Newton
38
9.00AM – 9.40AM
MAT113
MAT123
MAT130
MAT230
MAT231
MARKET
RESEARCH
METHODS:
Modelling
Consumer
Behaviour
Chair:
Spring
Sampson
RETAILING &
DISTRIBUTION
CHANNELS:
Shopping
Behaviour
& Category
Management
Chair:
John Robinson
SOCIAL
MARKETING :
Consumers and
Health
Chair:
Aphrodite
Vlahos
BRAND
& BRAND
MANAGEMENT:
Brand
Management in
Social Media
Chair:
Dilip S. Mutum
SPECIAL
SESSION:
Innovative Work
and Product
Designs. The
Pilot Smart
Work Hubs
Project in NSW,
Australia
Chair:
Ashish Malik
Can We Get
More Out of NetPromoter Data?
Philip Mecredy,
Pamela Feetham,
*Malcolm Wright
Philip Mecredy,
Pamela Feetham,
*Malcolm Wright
The Incidence of
Different Types
of Planning
Behaviour in
Supermarket
Shopping.
Ann-Marie
Manno,
Steven Dunn,
*Svetlana
Bogomolova
BEST PAPER
IN TRACK
The Influence
of Goal
Characteristics
on Consumer
Decisions to
Adopt mHealth
Services.
*Lisa Schuster,
Sharyn RundleThiele
“Shut Up and
Take My Money!!”
Engaging
Facebook
Communities to
Build the Brand
Narrative.
*Tony Cooper,
Constantino
Stavros, Angela
R. Dobele
Context and
Background.
Martin Fitzgerald
Examining
Consumer
Purchase
Judgment with
Multiple Cue
Judgment:
Catching the
Slippery Fish
of Cognitive
Process.
Anna-Carin
Nordvall
Gender, Age
and Occupation
Aspect of
Shopping Time
Efficiency.
Konstantin
Vorobyev,
Bill Page,
*Svetlana
Bogomolova
Does Believability
Matter? An
Exploration
of Women’s
Responses to
a Weight Loss
Concept.
*Jennifer Young,
Denise Conroy,
Sara Jaeger
Understanding
Compelling
Customer
Experiences
in Branded
Social Media
Environments:
Implications
for Customer
Engagement
Value Creation.
*Jamie Carlson,
Natalie Jane de
Vries
Brand Health
and User Survey
Data Analysis
Phillip J
Rosenberger III
ABS Data
Visualisation of
potential market
demand.
Ashish Malik
39
WEDNESDAY 2 DECEMBER
MAT102
MAT104
MAT107
MAT112
MARKETING
EDUCATION:
Macro Issues in
Higher Education
Chair:
Edward Wei
MARKETING
STRATEGY &
STRATEGIC
MARKETING:
Customer Inputs
& Outputs
of Marketing
Strategy
Chair: Suvi
Nenonen
CONSUMER
CULTURE
THEORY:
Mothers,
Motherhood and
Masculinity
Chair: Margo
Buchanan-Oliver
CONSUMER
BEHAVIOUR:
Green and Social
Marketing
Chair: Gillian
Sullivan-Mort
9.40am
The Public
Opposition
to University
Deregulation.
Paul F. Burke,
*Edward Wei
Can We Better
Measure Customer
Advocacy in
an Increasingly
Challenging World?
*David B. Stewart,
Steve Worthington
Shifting
Masculinities: The
Remasculation
Strategies of
Acculturating
Consumers.
Angela Gracia
B. Cruz,
*Margo BuchananOliver
Exploring
Consumers’
Readiness to
be Green in an
Emerging Market.
Denni Arli, Lay
Peng Tan,
*Fandy Tjiptono,
Lin Yang
10.00am
The Perceived
Brand Image of
Brands in English
Higher Education.
*Abas Mirzaei,
David Gray, Helen
(Elham) Siuki,
Lester W Johnson
The Role of Value
Propositions in
Market-Driving
Strategies
*Suvi Nenonen,
Kaj Storbacka,
Pennie Frow,
AdrianPayne
Unbinding the
book: Amazon,
Kindle and
the Discursive
Construction of
Freedom.
Lois Shedd,
Jan Brace-Govan,
Colin Jevons
Emotions in
Sustainable
Consumption: A
Study of Highly
Sustainabilty
Concerned
Consumers.
S. Menuka
Jayaratne,
*Gillian SullivanMort, Clare
D’Souza
40
9.40AM – 10.20AM
MAT113
MAT123
MAT130
MAT230
MAT231
MARKET
RESEARCH
METHODS:
Modelling
Consumer
Behaviour
Chair:
Spring
Sampson
RETAILING &
DISTRIBUTION
CHANNELS:
Shopping
Behaviour
& Category
Management
Chair:
John Robinson
SOCIAL
MARKETING :
Consumers and
Health
Chair:
Aphrodite
Vlahos
BRAND
& BRAND
MANAGEMENT:
Brand
Management in
Social Media
Chair:
Dilip S. Mutum
SPECIAL
SESSION:
Innovative Work
and Product
Designs. The
Pilot Smart
Work Hubs
Project in NSW,
Australia
Chair:
Ashish Malik
BEST PAPER
INTRACK
Whither PLS.
Should Calls for
Abandonment Be
Taken Seriously?
John Williams
Effect of
Category
Management
Practices,
Relational
Governance
and Resource
Deployment
on Category
Performance in
FMCG Retailing:
A Moderated
Mediated Study.
Rebecca Rees,
*Margaret
Matanda, Felix
Mavondo,
Satheesh
Seenivasan
Are we a
Business or
a Medical
Service? Ethics
of Customer
Relationship
Marketing
Practices for
Non-Surgical
Cosmetic
Procedures.
*Aphrodite
Vlahos, Liliana
Bove
Initiating Brand
Relationships
through
Interactions in
Social Media:
The Role of
Language.
*Ana Jakic,
Maximilian
Wagner, Anton
Meyer
Analysis of
Business Models
and Marketing
Channels for
Attracting
Telecommuters.
Martin Fitzgerald,
Ashish Malik,
Phillip J
Rosenberger III
Discrete Choice
Experiements
in Marketing : A
Meta Review.
*Spring
Sampson,
Leonard V. Coote
Retailer Category
Performance:
Expectations,
Influences and
Conditions.
*John Robinson,
Magda NenyczThiel, Rachel
Kennedy, John
Dawes, Giang
Trinh, Justin
Cohen
How do
Medical Selfies
affect Patient
Engagement?
Kara Burns,
Judy Drennan,
Gerry FitzGerald,
Shane Mathews
Lady Gaga Goes Question and
Virtual: Social
Answer Session
Network Gaming
Communities’
Response
Towards Virtual
Branding Efforts.
*Dilip S. Mutum,
Ezlika Ghazali,
Bang Nguyen
41
WEDNESDAY 2 DECEMBER
MAT102
MAT104
MAT107
MAT112
MARKETING
MARKETING
EDUCATION:
Co-creation of
Knowledge
Chair:
Tania von der
Heidt
INTERNATIONAL
& INTERCULTURAL
MARKETING:
Cross Cultural
Marketing
Chair:
Richard Lee
MARKETING
ANALYTICS:
Retail Analytics
Chair:
Kyuseop Kwak
CONSUMER
BEHAVIOUR:
Green and Social
Marketing
Chair:
Gareth Allison
11.00am
BEST PAPER
IN TRACK
Facilitating
Student Interaction
Capabilities
Through Shared
Values and Peer
Learning.
Jodie Conduit,
Carolin Plewa,
Joanne Ho, *Vinh
Nhat Lu
The Influence
of Culture on
Persuasion in
Online Reviews: A
Content Analysis.
*Vartika Srivastava,
Arti D. Kalro
Inter-Temporal
Complementarity
in Market Basket:
A Non-Parametric
Approach.
*David Sugianto
Lie, Rahul Govind
Reviewing the
Influence of Aging
in Consumer
Behaviour: Can
we Learn From
Demography?
*Robert Zniva,
Daniela Weber,
Wolfgang
Weitz, Thomas
Salzberger
11.20am
The Role of Team
Climate, Course
Relevancy and
Goal Congruence
in Student
Motivation.
*Linda J. Robinson,
Tania Bucic
Does Culture
Impact Consumer
Expenditure
on Leisure and
Recreation? An
Examination of
Hofstede’s Culture
Dimensions
on Recreation
Expenditure in 50
Countires.
*Uwana Evers,
Saalem Sadeque,
Sheng Ye, Julie Lee
The Effects of
Branded Variants
on Distribution
and Retailer
Assortment.
*Yutian Shen, Jack
Cadeaux, Kyung
Jin Lim
The Impact of
Older Consumers’
Goal Engagement
Strategies on Their
Use of the Internet.
Jul
Thanasrivanitchai,
*Randall Shannon
42
11.00AM – 11.40AM
MAT113
MAT123
MAT130
MAT230
MAT231
MARKET
RESEARCH
METHODS:
New Methods
and Techniques
in Market
Research
Chair:
Rebecca Dolan
RETAILING &
DISTRIBUTION
CHANNELS:
Retail Pricing
Chair:
Pierre Desmet
SOCIAL
MARKETING:
Diets and Food
Choice.
Chair:
Roberta Crouch
BRAND
& BRAND
MANAGEMENT:
Ethics, Society
and Politics
in Brand
Management
Chair:
Philip J.
Rosenberger III
MARKETING
EDUCATION:
New
Technologies
& Delivery
Methods
Chair:
Tri D. Le
Personal
Computer,
Smartphone
or Tablet?
Differences in
Web Survey
Device Use,
Devise
Preference and
Completion
Rates.
*Kylie Brosnan,
Sara Dolnicar,
Bettina Grün
Determing
Product
Categories for
which Buyers are
Willing to Pay
Price Premium
to E-tailers for
Return Policy.
*Gaganpreet
Singh, Neeraj
Pandey, Amol V.
Bhide
Which Consumer
Characteristics
are Associated
with Healthier
Supermarket
Baskets: An
Analysis of
the Health
Star Rating of
Real Grocery
Purchases.
*Svetlana
Bogomolova,
Amy Wilson,
Konstantin
Vorobyev, Adam
Loch, Larry
Lockshin, Herb
Sorensen,
Jon Buckley
Estimating the
‘Consumer
Surplus’ for
Branded vs
Standardised
Tobacco
Packaging.
*Philip Gendall,
Christine Eckert,
Janet Hoek,
Jordan Louviere
Dual Pathway
Learning: Student
Engagement
and Academic
Achievement.
*Gavin Northey,
Tania Bucic,
Mathew
Chylinski,
Rahul Govind
Conceptualizing
and Measuring
Consumer
Rights.
*Ali Quazi,
Mehran Nejati,
Azlan Amran
“Surcharges Are
Not Included”
- A Shopping
Simulation on
Drip Pricing.
Thomas
Robbert, *Stefan
Roth, Harmen
Oppewal
Consumer
Loyalty to
Healthy and
Unhealthy Cereal
Brands.
Zachary William
Anesbury,
Yolanda Nguyen,
Svetlana
Bogomolova
Ethical
Dimensions of
Consumer Based
Brand Equity.
*Biplab Datta,
Srabanti
Mukherjee
Understanding
Flipped
Classroom
Adoption in a
Large Marketing
Class: The Role
of Learning
Styles in the
Unified Theory
of Acceptance
and Use of
Technology
Model.
Agung Yoga
Sembada
43
WEDNESDAY 2 DECEMBER
MAT102
MAT104
MAT107
MAT112
MARKETING
MARKETING
EDUCATION:
Co-creation of
Knowledge
Chair: Tania von
der Heidt
INTERNATIONAL
& INTERCULTURAL
MARKETING:
Cross Cultural
Marketing
Chair: Richard
Lee
MARKETING
ANALYTICS:
Retail Analytics
Chair: Kyuseop
Kwak
CONSUMER
BEHAVIOUR:
Green and Social
Marketing
11.40am
Buidling Business
Students’ Skills
for Sustainable
Innovation:
Analysis of
Pre-and PostProject Student
Reflections
in Marketing
Principles.
Tania von der Heidt
Culture, Negative
Brand Information
and Consumers’
Intention to Search.
Mingzhou Yu,
*Fang Liu, Julie
Anne Lee
BEST PAPER
IN TRACK
Does Economic
Growth Lead
to Consumers
Purchasing More
Energy Efficient
Appliances?
*Anirban
Mukherjee,
Andre Bonfrer
The Role of
‘Drunk Support’
in Enabling the
Perpetuation
of Young
Women’s Alcohol
Consumption
Rituals.
Margaret
Anderson,
Emma Dresler,
*Roman Konopka
12.00pm
Co-Creation of
the Learning
Experience:
Looking at
Transnational
marketing
Education from the
‘Outside-In’.
*Joanna
Minkiewicz,
Phan Nhat Tram,
Lukas Parker
A Memory Theory
Explanation of
Country-of-Origin
Effects.
*Richard Lee, Larry
Lockshin, Luke
Greenacre
Modeling Hybrid
Behaviours
of Inertia and
Variety-Seeking
Tendencies in
Grocery Shopping
with Hidden
Markov Model
(HMM).
*Kyuseop Kwak,
Kanghyun Yoon
Journeys Towards
the Adoption
of Non-Native
Cuisines:
Examples of Lived
Multiculturalism.
Catherine
Demangeot,
Katayoun Zafari,
*Gareth Allison
44
Chair: Gareth
Allison
11.40AM – 12.20PM
MAT113
MAT123
MAT130
MAT230
MAT231
MARKET
RESEARCH
METHODS:
New Methods
and Techniques
in Market
Research
Chair:
Rebecca Dolan
RETAILING &
DISTRIBUTION
CHANNELS:
Retail Pricing
Chair: Pierre
Desmet
SOCIAL
MARKETING:
Diets and Food
Choice.
Chair: Roberta
Crouch
BRAND
& BRAND
MANAGEMENT:
Ethics, Society
and Politics
in Brand
Management
Chair:
Philip J.
Rosenberger III
MARKETING
EDUCATION:
New
Technologies
& Delivery
Methods
Chair:
Tri D. Le
Studying
Marketing History
to Determine
its Future:
The Problem
Solving Historical
Analysis
Marketing Model.
Anthony J.
McMullan
BEST PAPER
IN TRACK
Does Loyalty
Influence a
Store’s PriceImage?
Christine
LambeyChecchin,
*Pierre Desmet
Young
Consumers’
Advertising
Attributions,
Irrational
Behaviour and
New Directions
for Social
Marketing
*Liudmila
Tarabashkina,
Pascale Quester,
Roberta Crouch
Helping Those
Who Help Us:
Reciprocal and
Self-Promotion
in Corporate
Giving.
*Suzan Burton,
Alena Soboleva,
Debra Basil, Kate
Daellenbach,
Terry Beckman,
Sameer
Deshpande
A University
Brand
Community on
Social Media:
A Netnographic
Analysis.
*Momoko Fujita,
Paul Harrigan,
Geoff Soutar
EduCATE:
Early Long
Term Follow-Up
Results from
a Cluster
Randomized
Control Trial.
Sharyn
Rundle-Thiele,
*Kathy Knox,
Timo Dietrich,
Judy Drennan,
Rebekah RussellBennet, Cheryl
Leo, Jason
Connor
Off the Pitch: A
Cross-Country
Investigation of
the Determinants
of Engagement
Behaviour and its
Effect on Football
Fan Loyalty in
Germany and
China.
*Philip J.
Rosenberger
III, Jin Ho Yun,
Mohammed M.
Rahman, Sören
Köcher, Mauro de
Oliveira
Word-of-Mouth
Effects on
Student Choice
Behaviour: The
Dual Process
Conceptual
Framework
*Tri D. Le, Angela
Dobele, Linda
Robinson
Big Social Data
and Social Media
Analytics: Tools
for Exploring
Social Media
Engagement
Behaviour.
*Rebecca Dolan,
Jodie Conduit,
John Fahy,
Steve Goodman
45
WEDNESDAY 2 DECEMBER
MAT102
MAT104
MAT107
MAT112
MARKETING
EDUCATION:
Participant
Centred Learning
Chair:
Sanjit Kumar Roy
INTERNATIONAL
& INTERCULTURAL
MARKETING:
Emerging Markets
Chair:
Denni Arli
SPECIAL
SESSION:
Fresh Thinking
about Theory
Development
in Marketing:
Implications for
Theorizing about
Innovation and
Growth.
Chairs:
Roderick Brodie
CONSUMER
BEHAVIOUR:
Implicit Attitudes
and Perceptions
Chair: Zixi Jiang
1.30pm
‘LOL! Thas
Was Funny, But
Does It Help Me
Learn?’: Humour
in the Marketing
Classroom.
*Aila Khan,
Glenn Pearce
BEST PAPER
IN TRACK
The Influence of
Extended Family on
High Involvement
Purchases
in Emerging
Economies:
Tensions with
Tradition.
*Nguyen Huong
Lien, Kathleen
Westberg,
Constantino
Stavros, Linda
Robinson
Actor Engagement
as the MicroFoundation for
Service System
Emergence and
Innovation.
Kaj Storbacka,
Suvi Nenonen,
Rod Brodie
Feel Like Giving or
Receiving? Pride
and Gratitude
Differentially
Leverage the
Effectiveness of
Self-Focused and
Other-Focused
Marketing Appeals.
*Felix Septianto,
Nitika Garg
1.50pm
Nuances
in Student
Experiences in
Higher Education:
Exploring Gender
and Non-Domestic
High Schooling
Influences.
Marion Burford
Why Do
Consumers
in Developing
Countires Prefer
Foreign Brands? A
Planned Study of
Japanese Brands
in Vietnam.
Hang Kim Nguyen
Thuy Dao, *Tania
von der Heidt
From Variables
Based
Correlational
Marketing Theory
to Event and
Mechanism Based
Theorizing.
Ian Wilkinson
Impact of Pictures
versus Words on
Formation and
Change of Implicit
Attitudes.
Juan Jose Muzio
Posadas,
*Anish Nagpal,
Angela Paladino
46
1.30PM – 2.10PM
MAT113
MAT123
MAT130
MAT230
MAT231
MARKET
MARKET
RESEARCH
METHODS:
Qualitative
Research
Methods
Chair: Minna
Pura
RETAILING &
DISTRIBUTION
CHANNELS:
Issues in
Franchising
Chair: Sarah
Sloan
SOCIAL
MARKETING ;
New Technology
and Social
Marketing
Chair: Rory
Mulcahy
BRAND
& BRAND
MANAGEMENT:
Brand, Travel
and Place
Chair:
Kangkang Yu
POP-UP
SESSION
Qualitative
Evaluations of
New Scientific
Concepts:
Accurate,
Fast, Easy and
Inexpensive.
*P.M. Feetham,
M.J. Wright, D.H.
Teagle, M.A.
Comrie
Franchisee
Adjustment: An
Investigation of
its Antecedents.
*Markus
Blut, Christof
Backhaus,
David M.
Woisetschlaeger,
Heiner
Evanschitzky
The Rise of
Self-Tracking:
Investigating
the Adoption
of Firness
Trackers and the
Relationship on
Preventive Health
Care.
*Sven Tuzovic,
Volker
Kuppelwieser,
Andrea Gierke
Consumer Brand
Engagement
with Tourism
Organisations on
Social Media.
Uwana Evers,
*Paul Harrigan,
Tim Daly
Reflecting
on Ethics in
Netnographic
Research.
*Namita
Roy, Ulrike
Gretzel, Venkat
Yanamandram,
Gordon Waitt
Autonomy and
Franchisee
Performance:
An Examination
of Moderating
Effects.
Christof
Backhaus,
*Markus
Blut, Heiner
Evanschitzky,
David M.
Woisetschlaeger
Using Game
Mechanics for
Motivational
Design in
Products and
Services.
Sofia Papworth,
*Thomas Mejtoft
National Image
and Travel
Intention:
Empirical
Findings from the
Film Industry.
Gavin Northey,
Hoa Hong Pham,
Cuong Hung
Pham,
*Liem Viet Ngo
47
WEDNESDAY 2 DECEMBER
2.10pm
2.30pm
48
MAT102
MAT104
MAT107
MAT112
MARKETING
EDUCATION:
Participant
Centred Learning
Chair:
Sanjit Kumar Roy
INTERNATIONAL
& INTERCULTURAL
MARKETING:
Emerging Markets
Chair:
Denni Arli
SPECIAL
SESSION:
Fresh Thinking
about Theory
Development
in Marketing:
Implications for
Theorizing about
Innovation and
Growth.
Chairs:
Roderick Brodie
CONSUMER
BEHAVIOUR:
Implicit Attitudes
and Perceptions
Chair:
Zixi Jiang
Antecedents and
Consequences of
Student-University
Identification.
M.S. Balaji,
*Sanjit Kumar Roy,
Saalem Sadeque
Exploring the
Impact of Millenials’
Religiousness on
Digital Piracy: Does
it Matter?
*Denni Arli,
Krzysztof Kubacki,
Fandy Tjiptono
CorpusLinguistic: A New
Methodological
Framework for
Theorizing About
Innovation and
Growth
Sandra Smith,
Julia Fehrer,
Roderick Brodie
The Effect of
Empty Space on
Persuasion.
Canice M.C. Kwan,
*Xianchi Dai,
Robert S. Wyer Jr.
What’s Behind
“Value-in-Use”? A
Microfoundational
Approach to
Investigating
Innovation and
Growth Strategies
in Marketing.
Lucas Pfisterer,
Stefan Roth,
Roderick Brodie
The Bold and
the Beauty: How
Feeling Beautiful
Leads to More
Extreme Choices.
*Zixi Jiang,
Margaret Gorlin,
Jing Xu, Ravi Dhar
2.10PM –2.50PM
MAT113
MAT123
MAT130
MAT230
MAT231
MARKET
MARKET
RESEARCH
METHODS:
Qualitative
Research
Methods
Chair:
Minna Pura
RETAILING &
DISTRIBUTION
CHANNELS:
Issues in
Franchising
Chair: Sarah
Sloan
SOCIAL
MARKETING ;
New Technology
and Social
Marketing
Chair: Rory
Mulcahy
BRAND
& BRAND
MANAGEMENT:
Brand, Travel
and Place
Chair:
Kangkang Yu
POP-UP
SESSION
Using Nvivo and
Leximancer to
Analyse Blog
Content.
Amrita Lal,
*Sandra Smith
A Typology of
Social Media
Control in
Franchising
*Sarah Sloan,
Kelli Bodey,
Robin Pentecost
Understanding
the Influence
of Workplace
Values on
Generation Y’s
Attitude Towards
Teleworking.
Aaron Cullen,
Philip J.
Rosenberger III,
Ashish Malik,
Martin Fitzgerald,
Anton Kriz
Study on the
Relationships
between
Perceived
Residential
Environment
Quality, Place
Attachment and
Environment
Satisfaction in
Rural and Urban
Areas of China.
*Kangkang Yu,
Ning (Chris)
Chen, Zhenghao
Chen
Ethnography
in Service
Innovation - A
Multi Angle
Lens Through
Human, Machine
and Virtual
Observation
Modes.
*Minna Pura,
Catharina von
Koskull
QR Code Use in
the Consumer
Decision-Making
Process: The
Influence of
Utilitarian Value.
*Naquita
Fernandes,
Jacques Nel
Influencing
Experiential
Value through
Social Marketing
M-Games.
*Rory Mulcahy,
Rebekah RussellBennett, KerriAnn Kuhn,
Nadia Zainnudin
49
TUESDAY 1 DECEMBER
ANZMAC-GAMMA SYMPOSIUM
MAT 309
MAT 311
GAMMA SESSION 1
Chair: Professor Tony Garrett
GAMMA SESSION 2
Chair: Professor Ian Phau
9.00am
Encouraging Innovativeness in
Universities through Market Orientation
Practices.
Charles Jebarajakirthy, Sathana
Vaikunthavasan
A case Study of an Australian Free Trade
Agreement.
Bill Chin, Jasha Bowe, Richard Lee
9.20am
The Influences of the Message of
New Product Preannouncement on
Consumers’ Willingness to Buy.
Hao Zhang, Kyung Hoon Kim
Examining a higher-order model of
consumer evaluation of retailer corporate
brands and impact on consumer loyalty
intentions.
Abhishek Dwivedi
9.40am
Coopetition Effects on Product
Innovation Performance: : A Focus on
Firm Size and Competition Intensity.
Sungkyu Lee, Tony Garrett, Jong-Ho Lee
A Longitudinal Study of the Temporal
Effects of Situational Cues.
Richard Lee, Larry Lockshin, Armando
Corsi, Justin Cohen
RM 309
RM 311
GAMMA SESSION 3
Chair: Professor Tony Garrett
GAMMA SESSION 4
Chair: Dr Isaac Cheah
11am
The Effects of Indirect Learning on
Market Entry Success: Evidence from
Korean Exporters.
Han-Mo Oh
From Korean popular culture preference
to Hallyu: The effect of Hallyu on Korean
product consumption.
Chang-Han Lee, Dong-Mo Koo
11.20am
Managing interdepartmental
government relationships: The impact
of organisational culture difference and
compatibility.
Carolin Plewa, Vinh Nhat Lu, Joanne Ho
A Novel Affective Account of Shelf-Based
Scarcity Effect.
Billy Sung, Min Teah, Isaac Cheah
11.40am
Co-creating stakeholder and brand
Consumers need for subtle branding.
identities: A cross-cultural consumer
Jared Lloyd, Isaac Cheah
perspective.
Benjamin G. Voyer, Minas N. Kastanakis,
Ann Kristin Rhode
50
MAT 309
MAT 311
GAMMA SESSION
FASHION MARKET EQUITY:
MEASUREMENT AND ANALYSIS
Chair: Kyung Hoon Kim
GAMMA SESSION 2
SUSTAINABLE FASHION AND
SOCIAL PLATFORM
Chair: Eunju Ko
1.30pm
The Effects of Store Attributes on
Customer Equity: Case of Fashion
Shopping Malls in Traditional Market.
Ting Zhang, Eunju Ko, Heeju Chae,
Hyun Min Kong
Sustainability Index in Fashion Industry.
Huanzhang Wang, Kyung Hoon Kim,
Sang Jin Kim
1.50pm
Service Quality, Customer Equity and
Customer Satisfaction in Chinese and
Korean Traditional Market.
Huanzhang Wang, Kyung Hoon Kim,
Sang Jin Kim
Sustainable Purchase Decision Making
Process: Focus on Consumer Behavior
Model in Fashion Industry.
Hyun Min Kong, Eunju Ko, Ik Choi
2.10pm
Capability, Sustainable Competitive
Advantage and Customer Equity in
Traditional Fashion Market.
Sunghwa Yong, Eunju Ko
Sustainable Ecological Characteristics,
Strategy Fit, and Sustainable
Competitive Advantage in Social
Network Platform. Chang Suk Choi, So
Young Heo, Kyung Hoon Kim
*
RM 309
RM 311
GAMMA SESSION 3
Chair: Dr Isaac Cheah
GAMMA SESSION
Chair: Professor Ian Phau
3.30pm
Do People Care about the Brand of Their The effects of advertising on children’s
Limited Edition Luxury Brand?
fast food consumption.
Elaine Sutrisna, Min Teah
Park Thaichon, Sara Quach
3.50pm
Factors affecting consumer attitude and
purchase intention of luxury brands.
Jared Lloyd, Isaac Cheah
An analysis of product-place cobranding: The case of Ceylon tea.
Wasanee Ranasinghe
4.10pm
Measuring Service Quality And Risks
In Ride-Sharing Services: Theory Of
Planned Behaviour.
Angela Fortunata Djayanegara,
Isaac Cheah
The Influence of Country Image
and Country of Origin’s image on
Consumer’s Uncertainty, Aspiration
and Purchasing Intention of High-Tech
Products. Israel Nai, Isaac Cheah
*Sustainable Marketing Activities
for Customer Experience & Brand
Trust.Jaesu Kim, Namhee Jin, Kyung
Hoon Kim
51
ANZMAC GALA DINNER
Date:
Wednesday 2nd of December 2015
Time:
Embarkation Time: 7.00-7.30 p.m.
Cruise: 7.30 – 11.00 p.m.
Disembarkation: 11.00 p.m.
Embarkation Point:
King Street Wharf 4 in Darling Harbour,
Website: kingstreetwharf.com.au
Vessel: Starship Sydney
Telephone: (02)9279-3433
Directions: starshipsydney.com.au/contact/directions
52
TRAIN:
Wynyard Station – Alight at
Wynyard Station, take the York
Street exit, then walk down
Erskine Street towards Darling
Harbour (5 to 10 minute walk to
King Street Wharf.)
Town Hall Station – Alight at
Town Hall Station, walk north
up George Street, turn left onto
King Street. At the corner of
King Street and Sussex Street
you will find the King Street
pedestrian bridge leading
directly to Lime Street (15
minute walk to King Street
Wharf.)
BUS:
Sydney buses operate the 412
and 413 services travelling to
and from King Street Wharf.
These buses are scheduled
every 15 to 20 minutes during
peak times and run along
George Street before heading
to King Street Wharf.
TAXI:
Ask the Taxi Driver to take you
to King Street Wharf. Alight on
Lime Street (Harbour end of
Erskine Street).
FERRY:
Ferries run regularly to Darling
Harbour from Circular Quay,
Milsons Point, McMahons Point
and Balmain. Alight at Sydney
Aquarium and walk north
towards King Street Wharf.
WATER TAXI:
Alight at King Street Wharf.
Phone 1300 138 840 for
reservations.
Plan Your Trip from UNSW to
King Street Wharf 4:
www.transportnsw.info
53
UNSW AUSTRALIA
KENSINGTON CAMPUS MAP
AN
ZAC
PA R
UNIVERSITY MALL
AD
E
BARKER STREET
54
HIGH STR EET
BOTANY STREET
Scientia
Bus stop
Mathews
Car parking
Business
School
Walkway
Road
55
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