Pizza Expo 2017 Exhibitor Brochure

2017 EXHIBITOR BROCHURE
March 28-30, 2017 • PizzaExpo.com
LAS VEGAS CONVENTION CENTER
FLOOR SPACE
is selling fast!
800-489-8324
(EXT. 2)
March 28-30, 2017
To find out about exhibit
www.PizzaExpo.com
opportunities, contact an
Las Vegas Convention Center event representative:
Bobbie MacIntosh
Account Executive
(Companies: A–M)
[email protected]
502-736-9515
Stacie Dennison
Account Executive
(Companies: N–Z)
[email protected]
502-736-9508
IN 2016, NEARLY 7,000 QUALIFIED
Independent, Chain and Franchise
Pizzeria Buyers ATTENDED THE
LARGEST PIZZA SHOW IN THE WORLD!
If you’re looking to build your
market share and brand in the pizza
segment, there is one place you must
do business—International Pizza Expo®
2017. With 10 consecutive sold-out show
floors, Pizza Expo remains unchallenged
as the industry’s premier event.
It is now in its 33rd year as the
nation’s largest gathering of pizzeria
professionals and has been the fastestgrowing show in the foodservice segment
in recent years, ranking as one of the Top
200 trade shows in the U.S. We're now
number 177 on the 2015 Trade Show
News Network list of U.S. trade shows.
Maximize your opportunity to reach
thousands of qualified buyers. And
because our exhibitor retention rate is
nearly 80 percent, it pays to reserve your
slice of the exhibit floor TODAY!
Pizza Expo Serves Up Top Buyers
and Decision-Makers
Pizzeria operators with buying power
come to Pizza Expo ready and eager to do
business.
Delivers Hours of Quality
Face Time
When asked to compare the influence
of seeing a product at Pizza Expo versus
other available options, 77% indicated
the show was more influential.
Show and Sell
Average planned spending per attendee
during the next 12 months on new
equipment and/or supplies is $101,595.
2016 increased by 4% over last year.
• 80% of attendees consider Pizza Expo a
“Must Attend” event.
• 57% of our attendees indicated Pizza
Expo is the only show they will attend
this year.
• 82% of our attendees are chief
executives, owners, corporate officers
or managers.
• 53% of our exhibitors wrote orders at
the show.
Reasonable Booth Rental Rates
Bring Added Value
Base rate is $30.50 per square foot,
with corner and island rates slightly
higher. Standard booths are 10 feet
by 10 feet (unless otherwise noted) and
include:
• Your company and products crossreferenced in the International Pizza
Expo Directory
• Your company listed among exhibitors
in the Pizza Expo free mobile “app” for
all smartphones and tablets, as well as
on the PizzaExpo.com website
• Highly qualified, paid attendance
assured by a multi-faceted pre-show
marketing campaign targeting YOUR
customers
• Exhibitor traffic-building contest—the
New Exhibitor Treasure Hunt—with
$3,000 in total prize money
• Anchor booth floor design with planned
non-competing adjacency to increase
traffic flow to all booth locations
•
•
•
•
Draped back wall and side rails
Exhibitor identification sign
24-hour security
Exhibitor badges and show
registrations will be allotted based upon
the total square footage of exhibit space
• “New Product” recognition
• “New Exhibitor” recognition
• Exhibitor lounge with complimentary
food and beverages during show days
Additional Services Available
• Utilities including electricity, gas,
compressed air, refrigeration and
freezer storage, water and drainage,
and telecommunications
• Lead retrieval systems to capture and
track sales leads
The Bottom Line
Pizzeria operators attend International
Pizza Expo motivated to learn about the
industry and to look for your products and
services. Exhibiting at International Pizza
Expo will give YOU the competitive edge.
More Reasons to Exhibit
• Pizza Expo is the industry’s premier
event and No. 1 way to reach new
buyers.
• Qualified attendance at Pizza Expo
March 28-30, 2017
www.PizzaExpo.com
Las Vegas
Convention Center
NEW OPERATOR Monday
Sponsorships are available for pre-show
programming tailored to new operators and
early-arriving attendees.
2016 Attendee Demographics
Attendee Titles
Purchasing
- 4%
Units Owned/Operated
Other - 17%
Attendance increased more
than 4% in the last year
21-50 - 2% 50+ - 5%
Owner - 43%
1 - 56%
10-20 - 5%
Corp. Officer
- 6%
6-9 - 6%
CEO/Pres.
- 6%
2-5 - 26%
Manager - 24%
Units Attendees Plan to Open in Next
12 Months
Business Type
Other - 4%
Dealer/Distributor - 4%
Mfg/Supplier - 4%
None - 38%
1 - 40%
Pizza Expo attendance has risen more
than 50 percent since 2005!
2016 Validated Attendance: 6,981
Independent Op. - 68%
Food Broker
- 2%
Chain
Operation
- 7%
7000
6000
52
%
5000
4000
3000
2000
1000
20+ - 3%
Franchise Operation
- 11%
11-19 - 1%
6-10 - 3%
2-5 - 15%
2005
Amount of Planned Spending
On New Equipment and
Supplies for Next 12 Months
Annual Sales Volume per Unit
<$200,000 - 21%
$200,001$150,001$250,000 - 3%
$200,000 - 5%
$200,001300,000 - 10%
$1 million-plus - 26%
$250,000+ - 14%
$100,000$150,001 - 7%
2016
Top 5 States in Attendance
– Attendees represented all 50 States, Puerto Rico,
Canada and 54 other countries.
Texas: 335
Illinois: 353
Nevada: 365
Ohio: 244
Other: 4,311
$50,001$100,000 - 22%
$750,0011,000,000
- 17%
$500,001-750,000 –
14%
$300,001-500,000 12%
March 28-30, 2017
www.PizzaExpo.com
Las Vegas
Convention Center
To find out about exhibit
opportunities, contact an
event representative:
<$50,000 - 49%
California: 1,373
Bobbie MacIntosh
Account Executive
(Companies: A–M)
[email protected]
502-736-9515
Stacie Dennison
Account Executive
(Companies: N–Z)
[email protected]
502-736-9508
BUYERS COME TO Pizza Expo to
Connect With the PIZZA COMMUNITY
SEE NEW PRODUCTS • BUILD RELATIONSHIPS • SEE NEW TECHNOLOGY
... All In One Place!
This is a sampling of the
6,981 buyers who attended
International Pizza Expo 2016®
Abby’s Legendary Pizza
Abo’s Pizza
AJ Bariles Chicago Pizza
Ameci Pizza and Pasta Inc
Andolini’s Pizzeria
Arizona Pizza Management
Armando’s Pizza
Aurelio’s IS Pizza Franchise LTD
B.C. Pizza
BJ’s Restaurants, Inc.
Blackjack Pizza
Bravo Pizza Corp
Brothers Pizza
California Pizza Kitchen
Carlson Restaurants
Casey’s General Stores, Inc
Chicago Connection Restaurants
Chicago Franchise Systems
CiCi Enterprises
Costco Wholesale
Dave & Buster’s
Disneyland Resort
Domino’s Pizza
Donatos Pizza
Double Dave’s Pizza Works
Extreme Pizza
Farrelli’s Wood Fire Pizza
Fox’s Pizza Den
Gatti’s Pizza
Giavannis Pizza
Godfather’s Pizza, Inc.
Great Alaska Pizza LLC
Grinners Food Systems Limited
Hungry Howie’s Pizza
Izzy’s
Jet’s Pizza
Johnnys Pizza Franchise Systems
Lamonica’s Pizza
Lamppost Pizza
Lighthouse Pizza
Little Caesars Ent.
Lou Malnati’s Pizzeria
Mangia Restaurant Group Inc.
Marco’s Franchising, LLC
Mellow Mushroom
Monical Pizza Corporation
Mountain Mike’s Pizza
Mr Jims Pizza
Mr. Gatti’s
Papa John’s international
Papa Murphy’s
Perky’s Pizza
Peter Piper Pizza
Pizza Guys Franchises Inc.
Pizza Hut
Pizza Inn
Pizza My Heart
Pizza Patron
Pizza Ranch
Pizza Villa
Red Baron Pizza
Restaurant Supply Chain Solutions Yum Brands Co-op
Romeo’s Inc
Rosati’s Franchising
Round Table Pizza
Sbarro LLC
Shakey’s Pizza
Tony Maronni’s Pizza
Tony’s Pizza Napoletana
Toppers Pizza
TV Pizza Inc DBA Black Jack Pizza
Varasano’s Pizzeria
Villa Enterprises Management
Whole Foods Market
Zpizza
March 28-30, 2017
www.PizzaExpo.com
Las Vegas
Convention Center
INTERNATIONAL PIZZA EXPO ® 2017 Sponsorship Opportunities
March 28-30, 2017 • PizzaExpo.com
LAS VEGAS CONVENTION CENTER
AMPLIFY – It's About Reaching
Buyers You Don't Know
March 28-30, 2017
To find out about exhibit
www.PizzaExpo.com
opportunities, contact an
Las Vegas Convention Center event representative:
Bobbie MacIntosh
Account Executive
(Companies A–M)
[email protected]
502-736-9515
Stacie Dennison
Account Executive
(Companies N–Z)
[email protected]
502-736-9508
INTERNATIONAL PIZZA EXPO ® 2017 Sponsorships
NEW
New opportunities are highlighted
Opportunity
Available Cost
Description
$20,000 Mega Bucks Giveaway
30
$1,500
Your booth will be an integral stop for attendees
entering for a chance to win the $20,000 Mega
Bucks Giveaway. Drive buyers to your booth
and gain additional exposure through program
promotions online, in print and onsite.
Aisle Signs
1
$6,000
Attach your unique branding to Pizza Expo’s aisle signs
for high-impact visibility across the show floor.
Dimensions: 48” x 24”
Beer & Bull Idea Exchange
1
$2,500
This is a unique opportunity as the exclusive sponsor to have
your brand associated with the #1 networking event for the
pizza industry.
Charging Lounge
5
$4,000
Give attendees a place to recharge! They will be exposed to your logo
while they wait or they can plug it in, lock it up and walk away. Come
back to a full charge! This charging locker consists of individual units
that keep coveted mobile devices safe and secure via a digital lock. Each
locker has a universal fast-charging cord that fits all major cell phones
and tablets.
3
$2,000
Provide an energy boost to attendees. Includes prominently placed
branding. Buy one or all three days. Coffee is sure to please!
$4,500
Captivate buyers as they travel between the lower and upper level of the
North Hall with branded escalator graphics. Production will be an additional amount. Sponsorship includes opportunity cost only.
2
$2,500
This is an exclusive opportunity to cross-promote your
products. Each sponsor will be granted the use of the
International Pizza Challenge Area II for their exclusive
use during selected time slots for a 45-minute presentation of your choice (subject to show management approval). Your demonstration and time will be promoted
in the attendee brochure, show guide, addendum,
on-site signage and mobile app push message.
Hand Sanitizer and Hand-Washing Stations 1
$1,500
Pizza Expo is all about making connections, shaking hands and sampling delicious food. Everyone will appreciate access to antibacterial
hand sanitizer and hand washing stations. Sponsor recognition signage
will be placed next to stations.
NEW
Coffee Breaks for a Day
Escalator Area
NEW
Exhibitor Presentation Segment
March 28-30, 2017
www.PizzaExpo.com
Las Vegas Convention Center
To find out about exhibit
opportunities, contact an
event representative:
Bobbie MacIntosh
Account Executive
(Companies: A–M)
[email protected]
502-736-9515
Stacie Dennison
Account Executive
(Companies: N–Z)
[email protected]
502-736-9508
INTERNATIONAL PIZZA EXPO ® 2017 Sponsorships
NEW
New opportunities are highlighted
Opportunity
Available Cost
Description
Keynote Address
1 per day (3) $3,000
Sponsoring companies will be recognized in pre-show and
on-site promotions, including signage, Show Guide and
Pizza Expo website. Sponsor logo and/or single-screen
advertisement (approved by show management) will be
projected on the screens prior to the start of the address.
Sponsoring companies will also have the opportunity to
distribute a sample (chair-drop), brochure or promotional
item to the audience.
NEW
Mobile App Banner Ad (Dashboard)
6
$1,000
Unlimited
$200
Showcase your product in the designated Featured Product listing.
This sponsorship includes a 72dpi product image, name and description. The product listing links to your exhibitor profile, allowing buyers
to easily locate and contact you via the mobile app. Opportunity also
includes enhanced listing.
10
$1,000
Market message buyers at the show by sending a location-based alert
using an ibeacon. The ibeacon is placed in your booth and can trigger
messages when the user is a few feet away!
25
$200
Stand out from your fellow exhibitors with a highlighted listing in the
app. Your enhanced listing comes with a highlight and the ability to
have your logo and any product handouts in the exhibitor profile
detailed screen.
Mobile App New Exhibitor Category
Unlimited
$200
Buyers are eager to quickly identify who's new to Pizza Expo. If you're
new to the show, make sure you stand out by being listed in the New
Exhibitor Category and populated to the top of every search within the
app.
Pizza Expo Mobile App Title Sponsor
1
$5,000
Become the Pizza Expo 2017 Mobile App Title Sponsor and make a
strong, bold and effective move to get maximum exposure with our
mobile app. Keep your company in the spotlight the whole show. As the
Title Sponsor, your package includes the following: Secondary Opening
Page, Watermark logo on "My Schedule", 1 rotating banner ad with landing page, your company mentioned in all emails related to the mobile
app, exclusive promotion on all onsite signage in high-traffic areas promoting the Pizza Expo 2017 Mobile App, and the company logo listed on
PizzaExpo.com.
Unlimited
$2,500
Put your product center stage with a Preferred Product sponsorship
of our International Pizza Challenge Competition and Demonstration
areas. Be at the center of the action as your equipment or ingredients
are used in front of Pizza Expo’s live stage audiences. Includes
co-branded logo recognition in both IPC and Demo areas with
Preferred Product sponsors.
A 640W x 110H banner ad that rotates at the top of the
app dashboard, when tapped, user is directed to a fullscreen landing page. This is a prime location where all
users begin navigation for show information. Limited to 6
companies and includes enhanced listing.
NEW
Featured Product Listing
NEW
iBeacon Location Based Alert
NEW
Mobile App Enhanced Directory Listing
NEW
Pizza Expo Preferred Products
INTERNATIONAL PIZZA EXPO ® 2017 Sponsorships
NEW
New opportunities are highlighted
Opportunity
Available Cost
Description
Pizza Expo Seminar Area and
Exhibit Hall Sponsor of the Day
4
Mon.- $3,000
Tue.- $6,000
Wed. - $5,000
Thu. - $4,000
Pizzeria 2020 Preferred Product
Unlimited
$2,000
According to the 2016 post-show survey, the top
reasons attendees come to Pizza Expo are to see new
products and keep up to date with changing trends
and technologies. Focusing on faster services, kitchen and make-line
efficiencies, plus enhanced visuals and touch-points, Pizzeria 2020 is a
no brainer for sponsors looking to showcase their cutting-edge equipment, products and services to attendees seeking innovation. Opportunity includes recognition in pre-show and onsite promotions, including
signage and sponsor advertisements. Electricity (110 volt) is available
upon request.
1
$5,000
Make a huge impact as the exclusive sponsor of the Pizza Expo badge.
Sponsor receives custom branding and booth number on top of the
badge plus custom message on the back of the badge. All 11,000+ Pizza
Expo attendees and exhibitors receive a badge – can you think of a
better way to get your message into the hands of buyers? Sponsorship
includes opportunity cost only.
Registration Graphics
1
$12,500
Make a big impression with larger than life graphics in the registration area. Every single Pizza Expo attendee comes through registration.
Take advantage of the exposure this opportunity offers by putting your
marketing message directly in front of attendees as they walk up to
the registration counters. Opportunity includes production of 3 lobby
meter boards and your logo on every other kick panel at the registration
counters, as well as banner ads on confirmation emails, scan and go
terminals and Pizza Expo website.
Registration Handouts Bag Insert
5
$1,250
Put your marketing messaging directly into the hands of attendees
with a registration handout. Sponsored handouts will be distributed
inside show directory handout bags at registration. Limited to 5 sponsors, 1 handout per sponsor.
NEW
Registration - Attendee & Exhibitor Badges
NEW
March 28-30, 2017
www.PizzaExpo.com
Las Vegas Convention Center
Gain instant brand visibility on your sponsored day.
This package includes four double-sided meterboard
signs placed in high traffic areas of the show, a 2’ x 8’
hall entrance floor graphic, your logo on daily seminar
schedule signage and the opportunity to distribute
promotional products inside the show hall entrance and
seminar rooms.
To find out about exhibit
opportunities, contact an
event representative:
Bobbie MacIntosh
Account Executive
(Companies A–M)
[email protected]
502-736-9515
Stacie Dennison
Account Executive
(Companies N–Z)
[email protected]
502-736-9508
INTERNATIONAL PIZZA EXPO ® 2017 Sponsorships
NEW
New opportunities are highlighted
Opportunity
Available Cost
Description
Registration Lanyards
1
$5,000
+ production
costs
Brand every attendee with a custom lanyard worn and seen throughout
the entire show! As the official lanyard sponsor, you'll also receive
official show sponsorship recognition and an enhanced listing in the
show guide, onsite map, online and mobile app directories. Production
not included, lanyards must be double-clip.
World Champion Pizza Maker
1
$3,000
Make your product the centerpiece of the World Champion Pizza Maker
of the Year competition as the designated “secret ingredient.” Finalists
will compete using the sponsor’s designated product as a key ingredient
in a final showdown to determine the Pizza Maker of the Year. Opportunity also includes logo inclusion in online and show directory schedule
of events, Preferred Product recognition in IPC and Demo
areas, and a half meterboard.
World Pizza Games & Pizza Expo Block Party 10
$1,000
Make your company an integral piece of this highly anticipated event and ensure your brand reaches attendees
as they come together to celebrate the World Pizza Games
Finals. Logo recognition in all Pizza Expo promotions of
the Block Party and World Pizza Games Finals. Opportunity to display product, distribute promotional material or host a special activity at
the party.
World Pizza Games Gold
4
$2,500
Align your brand with the exciting World
Pizza Games! Sponsoring companies will
be recognized in advertisement of the
World Pizza Games online, in the show
directory and onsite in the World Pizza Games stage area of the show
floor. Sponsors will also receive recognition at the Block Party and
World Pizza Games Finals with the opportunity to host a special activity
at the party.
World Pizza Games Silver
Unlimited
$500
Attach your brand to the World Pizza Games at Pizza Expo 2017.
Sponsoring companies will be recognized in advertisement of the World
Pizza Games online, in the show directory and onsite in the World Pizza
Games stage area of the Show Floor.
NEW
Onsite Signage - Meterboard
5
Investment.
starts at $1,800
and Premium
Lobby Locations
are $2,500
Sidewalk Billboard
1
$4,500
Drive traffic and extend your branding beyond your booth with 38 x
96-inch double sided meterboard placed in the lobby or equivalent
high-traffic area of the show floor. These large visually stunning
billboards are both informative and impactful.
Be one of the first brands to get in front of attendees with this exclusive
opportunity to place six 48” x 72” concrete decals outside the entrances
to the convention center. Sponsoring company will receive six (6) 48 x
72-inch concrete decals that will have prominent exposure in high-traffic
areas and entrances used by attendees to enter the convention center.
INTERNATIONAL PIZZA EXPO ® 2017 Sponsorships
NEW
New opportunities are highlighted
Opportunity
NEW
Window Cling - North Halls
Available Cost
Description
4
$4,000
Welcome attendees before they even enter the show with branded clings
on the windows and entry doors to the North Halls of the Las Vegas
Convention Center. Use your functional advertising space to illustrate
your brand, promote your product, and drive traffic to your booth. Window clings vary in size. Sponsorship includes opportunity cost only.
1 per aisle
$1,500
Direct buyers to your booth with aisle billboards.
Sponsor’s logo will be placed on three 24” diameter circular carpet decals to be affixed to the aisle
carpet in the front, rear and closest cross aisle to
your booth location.
7
$1,500
These impactful billboard-style column wraps help your brand stand
out on the show floor. Use your functional advertising space to illustrate your brand, promote your product, and drive traffic to your booth.
Column wraps vary in size. Sponsorship includes opportunity cost only.
11
$2,000
These unique billboard-style column wraps will be located in the hightraffic first floor lobby area and will insure that your brand stands out
from the crowd. Use your functional advertising space to illustrate your
brand, promote your product, and drive traffic to your booth. Column
clings vary in size. Sponsorship includes opportunity cost only.
“Digital Total Reach” Package Opportunity 10
$5,000
Sponsorship opportunity will include an 8-second ad that will loop on
all 4 monitors located in the North Halls of the Las Vegas Convention
Center, one 300W x 250H banner ad for six months rotation on the
right side of the Pizza Expo website that will also click through to sponsor’s website landing page, and an online product showcase.
Aisle Billboard
NEW
Show Floor Column Wrap
NEW
Interior Column Wrap in Lobby
NEW
March 28-30, 2017
www.PizzaExpo.com
Las Vegas Convention Center
To find out about exhibit
opportunities, contact an
event representative:
Bobbie MacIntosh
Account Executive
(Companies: A–M)
[email protected]
502-736-9515
Stacie Dennison
Account Executive
(Companies: N–Z)
[email protected]
502-736-9508