Powered by Innovation - Alan Batey Presentation

ALAN BATEY
Global Chevrolet Brand Chief,
President, GM North America
Chevrolet Today
Fourth largest automotive brand in the world
Sold in more than 115 Countries
60% outside the U.S.
A Chevrolet is sold somewhere in the world
every 7 seconds
In Our Global Journey…
FIND NEW ROADS Is Our “North Star”
To Find New Roads, We Are…
Imagining the Possibilities
Building Our Brand Long-term
And it’s all Powered by Innovation
1st and Only Manufacturer with…
High Speed 4G LTE WiFi and Advanced Smartphone Integration
Investing in Electrification…
2016 Volt
Bolt EV Concept
Building the Chevrolet Brand
CHEVROLET
PRODUCTS
CHEVROLET
FACILITIES
CHEVROLET
CUSTOMER SERVICE
CHEVROLET
MARKETING
We must infuse the spirit of Find New Roads into every aspect
of our efforts to build the Chevy Brand into a global icon.
Our Product Promise
The Power of Ingenuity
INGENUITY IN
Design
Performance
Designed to raise my heartbeat
Confident driving that makes me smile
DELIVERED WITH
Value
Makes me feel I made a smart decision
Quality
Never lets me down
Technology
Simplify my life and delight me
Facilities
Re-Creating the Network
MEXICO
KOREA
BRAZIL
THAILAND
U.S.
AND TAKING THAT INVESTMENT AROUND THE WORLD
Customer Service
Partnership with Disney began 5 years ago
Change was dramatic with 3,000 U.S. dealers
•  Chevrolet highest rated full line manufacturer in J.D. Power CSI and SSI
Taking these principles worldwide
Marketing
One Consistent, Powerful Brand Identity
It Starts with Great Product…
Video and Drive-on Reveal :
Camaro Convertible
2016 Camaro Convertible
Al Oppenheiser
Camaro Chief Engineer
2016 Camaro Convertible
Uncompromised Driving Experience
•  Same sharp reflexes and nimble chassis as the Coupe
•  Weighs 200 lbs. less than 2015 model
2016 Camaro Convertible
Segment’s Most Advanced
Convertible Top
•  Fully automatic operation
•  Opens or closes at speeds up to
30 mph
•  Hard tonneau cover – finished,
refined appearance
ROLL VIDEO OF TOP
DOWN IN WINDOW
Michael Albano
Chevrolet Communications