PEAK Brochure 2010

I
n the sixth year of our annual Print Excellence And
Knowledge Awards, entries continued to surprise judges
with their sophistication and creativity. This year, the
contest attracted more than 236 entries from around
the world, encompassing everything from a rock ‘n’ roll
diary to a 3D treasure hunt campaign for a national
retailer.
A beautiful printing job was just the first hurdle for
these 42 Grand Award winners, who won recognition
through smart solutions that solved real end user
problems. PEAK winners meet customers’ needs
through creativity in design, production, fulfillment
and other services.
presented by
M A G A Z I N E
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Affixed Products
The Flesh Company, St. Louis, TFC Auto Form
The Flesh Company met an end user’s requirements by creating a unique
film material which could be applied directly to a laser form. The material
could be easily removed without leaving residue or pulling fibers from the
laser sheet. The form was laser compatible, and the material was a white,
flexible vinyl with a low-tack adhesive, printed with water-based inks and a
laser-printable topcoat. “All the other entries had a residue on the back,”
one judge said. “This company took it one step further by creating a
product without the residue.”
Award of Excellence
Printgraphics Inc., Vandalia, Ohio, Chrysler Warranty Card
GRAND WINNER
Barcoded Products
Gill Studios Inc., Shawnee Mission, Kan.
A Box Life Campaign
Columbia Sportswear launched an eco-friendly initiative called A Box Life,
allowing customers to track online the location of used boxes carrying
their shipped merchandise. Gill Studios supplied a digitally printed label
on white laser paper with 2D barcodes that gave customers two options for
tracking the progress of the box. Within just a month after launch, 66% of
Columbia’s customers were participating in the used box program. “It’s a
fun idea to see what places the boxes have been,” one judge said. “The
printing was well done, and the boxes are re-usable and have a very long
shelf life.”
Award of Excellence
The Flesh Company, St. Louis, TFC Garden Rewards Form
GRAND WINNER
Best Distributor Kit
Admore, a division of Ennis Inc., Macomb, Mich.
Admore Sales Kit
Admore created a sales kit to showcase a variety of product sizes, available
graphics, stock selections and target markets for its presentation products.
PMS and 4-color process printing, flood and spot coatings, standard and
custom die cutting, foil stamping and embossing were featured. A fullcolor retail catalog, net price guide, order form and artwork submission
guidelines were included in the kit. “This was well thought out,” one judge
said. “The spot UV and embossment were nice touches, and the branding
was very effective.”
Award of Excellence
Business Stationery LLC, Cleveland, Ohio, BSI Distributor Kit
2
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Binders, Complex
Napco Inc., Sparta, N.C.
Surfaces Flooring Material Sample Folder
The judges were wowed with Napco’s large-format binder of sample
material for Surfaces. The end user wanted a binder that could hold all of
its product lines and color selections. Napco created panels that folded
side-to-side and top-to-bottom to ensure it held all samples. The binder
was wrapped and linked on all panels with 4-color printed litho paper; the
binder and all panels were finished with gloss film lamination for extra
durability. The flip-up panels were also made of 100% recycled paper
fibers. “This is ultra durable,” one judge said. “A lot of hard work went
into this.”
GRAND WINNER
Binders, Simple
Napco Inc., Sparta, N.C., Vitamix Easel Binder Cookbook
Judges were impressed with the easel binder cookbook Napco created for
Vitamix. The cover wrap was made with 4-color printed litho paper and
finished with a gloss film lamination. The cookbook was easy to clean, and
the binder was produced with a chip paperboard base made from 100%
recycled paper fibers. The interior pivoting metal ring attachment and
horizontal crease allowed the binder to bend and stand up like an easel
while cooking. “The added crease was a nice touch,” one judge said.
Binders/Folders, Kit
(No Grand Award in this category)
Award of Excellence
Independent Printing Company Inc., DePere, Wis., Meridian Health
Admissions Kit
GRAND WINNER
Binders/Folders, Presentation
Admore, a division of Ennis Inc., Macomb, Mich.
Cup of Inspiration Folder
Judges were impressed with the consistent coffee theme of Admore’s folder
designed to showcase Neenah’s Espresso Texture Stock. The folder
included custom die cuts to hold a wooden coffee stir stick and special
offer coupons on the inside pocket. The coupon itself was custom die cut
in the shape of a take-out coffee cup. The piece was mailed in an envelope
with an image of an actual coffee-stained napkin with design notes.
Award of Excellence
Conformer Products Inc., Great Neck, N.Y., Kellogg School of
Management Presentation Folder
Napco Inc., Sparta, N.C., America the Beautiful Quarter Map Folder
3
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Commercial Printing, 4C+,
Multi-Component
(Two Grand Awards)
Documedia, Altadena, Calif.
Oscars’ Governors Ball Keepsake Box
The Academy of Motion Picture Arts and Sciences wanted a unique
keepsake gift for attendees of the Oscars’ after party, The Governors Ball.
The Academy’s director of education programs and special events and
design firm KCD came up with the idea of creating a box and card set. The
cards displayed a scene from every picture in all categories nominated for
the 2008 Academy Awards. Aqueous coating was applied to all pieces. “This
solution deserves an Oscar,” one judge said.
GRAND WINNER Independent Printing Company Inc., DePere, Wis.
Cochlear Alliance Kit
The Cochlear Resource Center needed a 5-piece kit including materials for
doctors to educate patients on Cochlear’s hearing aid technology. The
materials had to withstand the wear and tear of everyday use. The 24pt.
White Tango material provided a sturdy structure, and gloss lamination
added a sheen to protect the kit against moisture and scuffing. “This was a
very good use of color,” one judge added. Another said, “This is in
fantastic condition. It held up very well, no cracks or bends.” Cochlear has
since ordered several other projects through Independent Printing.
Award of Excellence
Dynamic Print Group, Menasha, Wis., Sargento Promotion Folder
Adams McClure, a division of Ennis Inc., Denver, Spartacus Masks
RBO Print Logistix, Maryland Heights, Mo., ’Zou Zone Promotional
Campaign
SureWay Marketing Services, Princeton, N.J., Positively Pink Campaign
Wright Business Graphics, Portland, Ore., Spa Promotional Package
GRAND WINNER
Commercial Printing, 4C+,
Single Sheet
Dynamic Print Group, Menasha, Wis., Leibold Calendar
Dynamic’s Liebold & Associates Design Firm calendar promotion was
printed on uncoated Classic Crest Cover, die cut and perforated with tight
tolerances. Each month, a different design easily could be removed, folded
and inserted into a supplied plastic desk cube. “When you consider all the
craftsmen had to do with this piece, it’s exquisite,” one judge said.
Award of Excellence
Graphic Litho, Lawrence, Mass., Schweppes Large Format Poster
4
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Commercial Printing, Booklets
Wright Business Graphics, Portland, Ore.
Frontier Financial Booklet
Frontier Financial Credit Union wanted a consolidated new account
brochure which contained all of its primary products and discussed the
core benefits of credit union membership. The piece also had to include a
pocket to insert new membership documents. This solution became
known as the waterfall brochure due to the staggered design and fluid
crossovers. This piece replaced eight other brochures as well as a new
accounts folder. It remains the cornerstone of new accounts marketing at
Frontier Financial and also is offered in Spanish.
Award of Excellence
cmfi Group, Peoria, Ill., WIC Flip Chart
Dupli-Systems, Strongsville, Ohio, Ohio State Senate Booklet
Dynamic Print Group, Menasha, Wis., Wyndemere Calendar
GRAND WINNER
Commercial Printing, Books
Dynamic Print Group, Menasha, Wis.
Sam English Coffee Table Book
Dynamic Print Group worked closely with artist Sam English to capture a
30-year collection of English’s work, with more than 85 unique works of
art. This book was printed at Dynamic’s Winnebago Color Press Facility.
“This was very well done,” one judge said. “The reproduction of the
artist’s renderings was fantastic.”
Award of Excellence
Proforma, Cleveland, Ohio, Proforma 2009 Convention Agenda and
Planner
Commercial Printing, Env. & Stationery
Conformer Products Inc., Great Neck, N.Y.
Ernst & Young Paperboard Portfolios
Ernst & Young needed a high-quality portfolio that could accommodate
up to 1” of material for its prestigious “Entrepreneur of the Year” awards.
Conformer created a custom 11¼ x 13¼” portfolio made from FSCcertified paperboard with a Velcro closure. The portfolio was designed to
start flat and fit up to 1¼” of material. Because the portfolio was packaged
flat in 100-count cartons, Ernst & Young also saved on freight costs to ship
the portfolios to its awards ceremony. “This company was brave with this
design,” one judge added. “It’s impressive that the folds didn’t crack. The
die cutting was great, and overall this was very functional.”
Award of Excellence
Team Concept, Carol Stream, Ill. Loyola University Business Cards
5
2010 PEAK AWARDS
GRAND WINNER
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Commercial Printing, Kits
RBO Print Logistix, Maryland Heights, Mo.
Build-A-Bear Kit
When Build-A-Bear Workshops needed help sourcing three separate
components of its promotional kit in a tight timeframe, RBO rose to the
challenge. The company printed a 3D map, 3D glasses and a carrying case
for the client, assembled the kits and distributed them to Build-A-Bear
warehouses throughout the country. Build-A-Bear ordered more kits
before the promotion even began and received positive feedback since the
promotion’s launch. “This was very light-hearted and fun for kids,” the
judges agreed.
Award of Excellence
Team Concept, Carol Stream, Ill., Hadley Notecards
GRAND WINNER
Commercial Printing, Magazines
Documation, Eau Claire, Wis.
America’s Association Printer Magazine
When Documation transformed its newsletter into a full-fledged, fullcolor magazine in 2006, the company devoted the publication to using
unique designs, colors, pictures and paper to highlight its services. And, it
did just that with its special wine issue. The cover was based on a wine
theme, and Documation interviewed a local winery for the “Just for Fun”
article. The magazine was printed entirely on FSC-certified paper. “The
colors in this magazine are very sharp,” one judge said. “And, the binding
was amazing.”
GRAND WINNER
Digital Printing, Short Run
Gill Studios Inc., Shawnee Mission, Kan.
“Kung Fu Panda” Poster
Gill Studios produced this 37½ x 26¼” large format piece to promote the
movie “Kung Fu Panda.” A removable adhesive made it easy to remove the
poster once the promotion was over. The anti-slip, laminated vinyl ensured
safety, while the textured, non-glare pattern enhanced the integrity of the
blacks and reds. “The color used was very nice,” one judge said.
6
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Digital Printing, VDP B2B
Proforma InPrint, Newburyport, Mass.
Personalized Insurance Policy Forms Booklet
Proforma redesigned policies and renewals for Amwins Insurance from
single sheets inserted into a presentation folder to a booklet format.
Variable data and internal perforations allowed the forms to be filled out
and easily removed to mail back to the company. A return envelope was
inserted into the booklet. With this solution, Proforma was able to reduce
the postage to mail these policies and renewals by 52 cents and reduce error
rates from 35 to just 2%.
Award of Excellence
Classic Forms and Products, Beaumont, Texas, Credit Union Skip a Pay
Program
Digital Printing, VDP B2C
GRAND WINNER
MPX, Portland, Maine
Atlantic Funds Transpromo Piece
Atlantic Funds Administration needed a system to streamline inventory
management of its 18 different funds, which included 1,000 daily
confirmations and 20,000 printed monthly statements. MPX recreated
Atlantic’s statements to a full, 4-color VDP and transpromo piece for funds
of all sizes. “We’re seeing more and more of this from distributors,” one
judge said. MPX also incorporated an on-demand printed system, which
eliminated stock mix-ups and excessive inventory, and added a 2D barcode
to increase the inserting accuracy of each statement. Under the previous
vendor, it took anywhere from two to three months for new funds to be set
up in the system. With MPX’s solution, a new fund could be set up in just 72
hours.
Award of Excellence
Team Concept, Carol Stream, Ill., Cosi Table Cards
GRAND WINNER
Direct Mail, Lead or Acquisition
(Two Grand Awards)
Curtis 1000, Duluth, Ga.
Strategic Account Puzzle Campaign
In May 2009, Curtis 1000 began marketing directly to strategic account
prospects. Multiple 1-to-1, personalized pieces were mailed to targeted
prospects over a 5-month period, while sales consultants made calls to
secure appointments. Seven separate pieces went into this campaign: a
folded, personalized mailer; a puzzle box; a lenticular postcard; a 6x9”
envelope with postcard and letter; an email; a pURL; and a brochure. “This
was a great solution to adopt,” one judge said.
7
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Direct Mail, Lead or Acquisition,
IGH Solutions, Inver Grove Heights, Minn.,
3D Entertainment Campaign
The goal of this campaign was to showcase the power and effectiveness of
3D and lenticular to 1,500 top Hollywood studio executives and creative
professionals through direct mailings. This 5-month direct marketing
campaign consisted of three 11x14” 3D lenticular posters, a lenticular
brochure and a 3D postcard.
Award of Excellence
Colortree, Richmond, Va., Credit Union Transformailer
GRAND WINNER
Direct Mail, Loyalty
Specialty Print Communications, Niles, Ill.
Office Max Max Perks Card
Office Max wanted to make its direct mail loyalty program greener by
converting its conventional plastic cards to paper, without losing perceived
value. Specialty Print Communications introduced the trademarked
TracKard. The piece was printed, glued, die cut and imaged with barcodes
and priority codes to track response. “This is not your traditional envelope,”
one judge said. “It’s very nicely done.” The response rate of the paper card
was no different than the plastic, and this process reduced the time to market
more than 80%, which enabled Office Max to respond to real time market
data.
Award of Excellence
Diverse Printing & Graphics Inc., New York, Overstock Jeweler Direct Mail
Piece
GRAND WINNER
Document Security
ProDocumentSolutions, Paso Robles, Calif.
Clark County Nevada Marriage Certificates
ProDocumentSolutions produced this certificate abstract of marriage for
Clark County, Nevada. The document was printed on controlled true
watermark security paper with an engraved border. It incorporated a
highly-controlled holographic security foil stamp, dual combination
embossed/debossed image of the county’s seal and a hidden message using
thermochromic inks for field authentication. This solution provided a
document layered with eight security features, both covert and overt with
field and forensic verification, and prevented fraud.
8
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
E-Commerce
Demand Bridge LLC, Norcross, Ga.
Corporate Budgeting Automation
A national life, property and auto insurance provider wanted to provide co-op
dollars for its agents to spend online but didn’t have the resources to maintain
accounts. Demand Bridge provided a web-based solution that enabled the
customer to run its credit dollars program and have more flexibility for future
demands. Each site had multiple spending accounts, accounts could be
granted or revoked based upon the user, and restrictions could be put in place
to control which items were available. Regional managers saved hours that
were previously spent administering the program. Tracking this spending
helped the customer regulate inventory, eliminate waste and reduce costs.
“This was a great workflow solution that holds users accountable for their
actions and eliminates waste,” one judge said.
Award of Excellence
Specialty Print Communications, Niles, Ill., TruGreen TruLoyalty Program
GRAND WINNER
Folders, Simple
Admore, a division of Ennis Inc., Macomb, Mich.,
“What do you feel?” Folder
Admore created this folder to showcase Soft-Touch Coating to customers,
with possible applications and how to best use its treatment on marketing
and sales materials. Four-color process printing was used, with Soft-Touch
aqueous coating and clear foil stamping. A close-up image of a blooming
rose bud was used to connect the paper texture with the soft, velvety feel of
something tangible.
Forms
GRAND WINNER
ProDocumentSolutions, Paso Robles, Calif.
L.A. Unified School District Meal Tickets
The L.A. Unified School District wanted to secure a manufacturer capable
of handling its large volume of complex vouchers within a short
timeframe. ProDocumentSolutions offered a solution that allowed schools
to administer a secure food reimbursement program for a large number of
students, including serialized daily food vouchers. ProDocumentSolutions
created a contract with documents ranging from nine to 11 parts, with a
two-part NCR top form glued to an inner monthly calendar sheet. The
company used a magnetic die cut cylinder with UV curable inks to
increase quality and run speeds. This solution provided a 10% reduction
in labor costs and increased the quality of registration and consistency of
each perforation.
Award of Excellence
The Flesh Company, St. Louis, Membership Contribution Card
Wright Business Graphics, Portland, Ore., Oregon Lottery Form
9
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Green Solution, Product
Wynalda Litho, Belmont, Mich.
“Weeds” Season Four DVD Package
Wynalda Litho produced a 3-disc DVD package that was both attractive on
the shelf and environmentally friendly for season four of Showtime’s hit
“Weeds.” The company created the DVD trays, a single disc and a double
disc version using recycled water bottles. Recycled paperboard was used for
the tray carrier. This allowed Lionsgate entertainment studio to reduce its
overall impact on the environment, while offering an eye-catching DVD
package.
Award of Excellence
Gill Studios Inc., Shawnee Mission, Kan., A Box Life Campaign
GRAND WINNER
Green Solution, Self Promotion
E-Bisprint Pty Limited, Tuggerah, Australia, NSW
Elation Products Promotional Campaign
E-Bisprint wanted to provide its customers with practical promotional
products information that matched the green theme of the company’s
Elation brand, a line of environmentally-friendly envelopes. The solution
provided an informative brochure, branded packaging, presentation
folders, leave-behind coasters, desk pads, brown paper carrying bags,
envelopes and eucalyptus-scented air fresheners to reinforce the fact that
the envelopes are manufactured from farmed eucalyptus. “This company
really went above and beyond on this solution,” one judge said. “This
product proves the company can print on anything.”
Award of Excellence
Independent Printing Company, DePere, Wis., Frosted Folders
GRAND WINNER
Innovation
(Two Grand Awards)
Independent Printing Company, DePere, Wis.
Flash Drive Holders
Independent Printing wanted to introduce a unique way to package a
popular promotional product—the USB flash drive. With flash drives
being an economical solution for digital media storage, Independent
Printing created a holder specifically designed to protect the drive. The
multi-panel folding configuration maximized the area for graphics, logos
and imagery printable on the holder, while the 2” pouch houses the flash
drives. “This definitely solved a problem,” one judge added.
10
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Innovation
Promo Print Solutions Inc., Oshkosh, Wis.
Bridgestone Blizzak In-Store Promotion
Bridgestone Firestone wanted a new graphic effect to help grab customers’
attention, so Promo Print Solutions offered two printed pieces used for
in-store promotions—a poster and a tire insert. The poster was printed on
both a text weight paper and a board weight paper. The tire insert fits into
Bridgestone Firestone tires. Holographic UV coating was applied to the
design, with more than 20 patterns available that can be applied as an
overall or spot coating. The added effect of the snowflake areas created
shine and encouraged a second look at the graphic and the Bridgestone
product.
Award of Excellence
Dynamic Print Group, Menasha, Wis., Maurices Gift Card Holder
Integrated Products
GRAND WINNER
Wright Business Graphics, Portland, Ore.
New York City Marathon Marker & Redemption Label
Nike hosted a function for the NYC Marathon and needed a printed label
that mimicked a running bib on which marathon participants could write
the name of the person to whom they dedicated their run. The label then
could be peeled off and stuck to the wall in Nike Town, while a message
displayed underneath the peeled label revealed five grand prize winners or
directed others to a specific store location for a smaller prize. Wright
Business Graphics produced a two-part pressure seal look-a-like with a 2color face, then applied the label liner and message. Both plies were
collated together and cross-web glued with two horizontal perforations
that allowed the runner to write on ply one, separate the form like a
pressure seal, read the message on ply two through the liner and stick ply
one on the wall. In just 36 hours, 15,000 were printed and shipped
overnight to New York.
Award of Excellence
FormSystems Inc., Pensacola, Fla., USA Children’s and Women’s
Outpatient Form
Labels & Tags, Prime
(Two Grand Awards)
Western States Envelope & Label, Butler, Wis.
Alterra Coffee Label
Alterra Coffee Labels approached Western States Envelope & Label looking
for a quick, 48-hour turnaround for a unique series of organic coffee blend
labels that would capture the look of several coffee-producing countries.
The labels were printed on gloss over-laminate stock. The customer could
print barcodes and imbed important information as needed on each label.
The flexo ink used ranged from three to five spot colors and helped carry
the label’s theme.
11
2010 PEAK AWARDS
GRAND WINNER
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Labels & Tags, Prime
Western States Envelope & Label, Butler, Wis.
Bean Greens Vet Treats Label
Bean Greens needed two labels for the front and back of veterinarianapproved animal treats within a short time for an upcoming trade show. A
rush order was placed and an economical solution was used. The front and
back of the package required a round corner, rectangular, die cut label
printed in four colors. “It was very smart of this company to use a generic
bag then apply a custom-made label to it,” one judge added.
Award of Excellence
Labels West, Woodinville, Wash., Patterson Cellars Label
Overnight Labels Inc., Deer Park, N.Y., Solgar Vitamin Rebrand Label
Western States Envelope & Label, Butler, Wis., Excelsior Springs Water
Bottle Label
GRAND WINNER
Labels & Tags, Workflow
(Two Grand Awards)
Trebnick Systems, Springboro, Ohio, Warning Label
This warning label was created for AHRI, a company that sells heating and
cooling systems. The team at Trebnick Systems improved the original
warning labels by going from 8- to 6-color and using a different font,
making the labels easier to read. The company also combined two separate
warning labels on one perforated form. This allowed the end user to have
all labels on one form to use for production. Trebnick also printed the new
labels on a less expensive, more environmentally-friendly material.
Trebnick saved AHRI money by printing with less color, less expensive
material and on one form, but still produced a better overall product.
“This was a great solution,” one judge said. “Several labels were
consolidated on one sheet, so it allowed the customer to visit one source
and pull different labels as needed.”
GRAND WINNER
Labels & Tags, Workflow
Whitlam Label Company, Center Line, Mich.
Patient Laserband
A customer requested a band/tracking system to track patients during
natural disasters. The customer also wanted a consecutive number barcode
label that could be removed and used for patient forms samples, as well as
a band for quick identification of patient status in triage. Whitlam created
a solution made of film to withstand the rigors of disaster environments. It
incorporated variable data for tracking and traceability. Whitlam
integrated the customer’s requirements into one band with six removable
barcodes that could be used for patient forms or samples as needed. Colorcoding allowed for visibility of patients’ statuses in triage. “Someone did a
very good job thinking all of this through,” one judge said.
12
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Mailers
Gill Studios Inc., Shawnee Mission, Kan.
Casino Royale Card
Gill Studios produced a unique lenticular mailing piece for the American
Red Cross and its 10th Annual Red Cross Gala. Gill created a gradient
background for the moving pieces. The line of movement was shortened
while optimizing the lenticular illusion of motion for the dice. A 75 lpi lens
on Universal Clear Lenticular polyester was selected, using full-color offset
printing. The back of the card also was imprinted with the event’s details.
The result was an animated postcard with a colorful, eye-catching design.
“This was definitely a fun piece, especially the dice,” one judge said.
Award of Excellence
Wright Business Graphics, Portland, Ore., WBG Promo Mailer
Money Maker
GRAND WINNER
cmfi Group, Peoria, Ill.
Redbrand Credit Union Marketing Campaign
Redbrand Credit Union’s goal was to increase loan volume and services
per member. cmfi Group suggested Redbrand partner with another cmfi
client, Steak ‘n Shake. The company agreed to donate food vouchers for
the campaign. A ’50s theme was created using vintage photos. Posters,
vouchers, web banners and postcards were produced, which highlighted
Redbrand’s services and offered clients vouchers and other prizes if they
“cruised” into Redbrand to add new services. The campaign was well
received, and Redbrand was able to spread the word about its services
while keeping costs low and showing customer appreciation.
Packaging
Wynalda Litho, Belmont, Mich.
“Wallace & Gromit” DVD Package
Wynalda Litho produced this “Wallace & Gromit” DVD package using
three different substrates. The first element was a basic DVD O sleeve
printed with 4-color graphics. The second was a thermo-form printed with
4-color graphics on polystyrene, which was thermo-formed to create the
shape and depth of characters and tipped on the front of the O sleeve so
characters appeared to pop out of the sleeve. The third element was a
curved O sleeve manufactured on PVC, which bows on the front to
enhance the 3D appearance of the characters. “The polish was very nice,”
one judge added. “This company knows how to sell to kids.”
Award of Excellence
Fox Valley Technical College, Appleton, Wis., Merry Christmas Box
McDowell Label & Screen Printing, Plano, Texas, D3 Bronzer Shrink
Sleeve
Napco Inc., Sparta, N.C., Volvo VIP box, Fleming Wine Glass Gift Box Set
Wynalda Litho, Belmont, Mich., “Snow White” Blu-ray O Sleeve
13
2010 PEAK AWARDS
GRAND WINNER
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Plastic Cards
Ward/Kraft, Fort Scott, Kan.
Table Talkers
The judges were impressed with Ward/Kraft’s table talkers used to
substitute table tents and plastic holders which contain paper information.
The product was made of 10 mil. teslin core with 10 mil. gloss laminate
face and back. The table talkers were scored to fold and stand upright. The
products could be shipped flat and laid flat after use for storage. “This was
well thought out,” the judges agreed.
GRAND WINNER
Promotional Products
Pilgrim Plastics, Brockton, Mass.
Catalog Promotional Card Deck
Pilgrim Plastics provided this unique mailing for preferred customers of
catalog marketer Spiegel Co. A 20-page custom card booklet featuring
special offers and discounts was sent to preferred customers. The catalog
used 4-color offset, one hole punch and was ring bound. Customers could
purchase items featured on the cards by phone or web. Redemption results
exceeded expectations, and all vendors reported substantial sales increases
on the products listed in the deck. “A new twist on an old game,” one
judge said.
Award of Excellence
Gill Studios Inc., Shawnee Mission, Kan., McCafe Table Decal
GRAND WINNER
Screen Printing
Repacorp Inc., Phoenix
Neil Young Diary Project
Judges were impressed with Repacorp’s vinyl replication of the original
leather diary Neil Young kept on the road during his career. Though the
final project was award-winning, Repacorp experienced several setbacks
during production. Mix-ups in materials, deadline delays and mishaps
with inks made production anything but simple. But, Repacorp succeeded
in satisfying the customer with this project. “This is a winner,” one judge
said. “Somebody did a really nice job compiling all of this.”
14
2010 PEAK AWARDS
2010 PRINT EXCELLENCE AND KNOWLEDGE AWARDS
GRAND WINNER
Self Promotion, Complex
Specialty Print Communications, Niles, Ill., SPC Toolkit
The judges said Specialty Print Communications’ award-winning self
promotion is the type of product companies hope customers display for
their competition to see. Specialty Print created this sales toolkit to
introduce prospective buyers to its expanded offerings. Produced in-house,
the toolkits were coupled with a revamped sales letter inside a simple
shipping container. More than 33% of preliminary meetings with
prospective customers were attributed to the toolkit distributions. And, at
least a dozen new RFQs from national end users were obtained via this
promotion. “If you went through a checklist, this product would outclass
all other self promotions,” one judge said.
Award of Excellence
FormStore Incorporated, Fenton, Mo., Digital Magazine Covers
Key-Man-Ya Co. Ltd., Chuo-ku, Tokyo, Single Line Calendar
Standard Register, Dayton, Ohio, Training Playbook
GRAND WINNER
Self Promotion, Simple
LASX Industries Inc., St. Paul, Minn.
Building Opportunities Promotional Brochure
Judges pointed out the “fine lines and cuts” in LASX Industries’
promotional brochure for Building Opportunities. The piece was designed
to promote LASX’s Contour Creations Digital Finishing division and
provide information on its capabilities and services. The division offers
laser cutting as an alternative to conventional die cutting, so LASX used
this pattern on the Building Opportunities piece to showcase the division’s
abilities. “Well done,” one judge added.
Award of Excellence
cmfi Group, Peoria, Ill., Holiday Card
Printco Inc., Omro, Wis., 2009 Trade Show Booth Promotional Campaign
GRAND WINNER
Time Saver
e-Quantum Inc., Reno, Nev.
Online Digital Manager
e-Quantum’s Online Digital Manager is a time-saving software solution
designed to manage, organize and distribute digital media. This solution
allowed companies to spend more time building their brand than
searching for files. Management of digital assets was controlled by
personnel designated as administrators, with varying permissions to view
and order certain assets or view and edit other users’ activities. The
solution also allowed for detailed indexing of assets, which permitted users
to quickly and easily find what they need and distribute it to affiliates with
a few mouse-clicks. It also created an easy update process when a digital
asset changes because it only needs to be updated in one location.
15
2010 PEAK AWARDS
Print Solutions thanks Appleton, E-Quantum and Western States Envelope & Label for sponsoring the 2010 PEAK Awards.
Gold Sponsor
Bronze Sponsors
PEAK Winners By Company Name
PEAK Winners By Category
Admore ..................................................... 2, 3, 9
Labels West..................................................... 12
Affixed Products .............................................. 2
Direct Mail, Loyalty ......................................... 8
Adams McClure ............................................... 4
LASX Industries ............................................. 15
Barcoded Products........................................... 2
Document Security.......................................... 8
Business Stationery .......................................... 2
McDowell Label & Screen Printing............... 13
Best Distributor Kit ......................................... 2
E-Commerce .................................................... 9
cfmi group ............................................ 5, 13, 15
MPX ................................................................. 7
Binders, Complex ............................................ 3
Folders, Simple................................................. 9
Classic Forms and Products ............................ 7
Napco Inc. ................................................. 3, 13
Binders, Simple ................................................ 3
Forms................................................................ 9
Colortree .......................................................... 8
Overnight Labels............................................ 12
Binders/Folders, Kit ......................................... 3
Green Solution, Product................................ 10
Conformer Products Inc. ............................ 3, 5
Pilgrim Plastics .............................................. 14
Binders/Folders, Presentation ......................... 3
Green Solution, Self Promotion.................... 10
Curtis 1000....................................................... 7
Printco ............................................................ 15
Innovation................................................ 10, 11
Demand Bridge................................................ 9
Printgraphics Inc. ............................................ 2
Commercial Printing,
4C+ Multicomponent.................................... 4
Diverse Printing & Graphics ........................... 8
ProDocumentSolutions............................... 8, 9
Commercial Printing, 4C+ Single Sheet......... 4
Labels and Tags, Prime............................. 11, 12
Documation ..................................................... 6
Proforma .......................................................... 5
Commercial Printing, Booklets....................... 5
Labels and Tags, Workflow ............................ 12
Documedia....................................................... 4
Proforma InPrint ............................................. 7
Commercial Printing, Books........................... 5
Mailers............................................................ 13
Dupli-Systems .................................................. 5
Promo Print Solutions Inc. ........................... 11
Moneymaker .................................................. 13
Dynamic Print Group ............................ 4, 5, 11
RBO Print Logistix....................................... 4, 6
Commercial Printing,
Envelopes & Stationery.................................. 5
E-Bisprint Pty Limited .................................. 10
Repacorp Inc. ................................................ 14
Commercial Printing, Kits .............................. 6
e-Quantum..................................................... 15
Specialty Print Communications .......... 8, 9, 15
Commercial Printing, Magazines ................... 6
The Flesh Company ..................................... 2, 9
Standard Register ........................................... 15
Digital Printing, Short Run ............................. 6
FormSystems.................................................. 11
SureWay Marketing Services ........................... 4
Digital Printing, Variable Data, B2B ............... 7
FormStore Incorporated................................ 15
Team Concept........................................... 5, 6, 7
Digital Printing, Variable Data, B2C............... 7
Fox Valley Technical College ......................... 13
Trebnick Systems............................................ 12
Direct Mail, Lead or Acquisition ..................7, 8
Gill Studios Inc. ......................... 2, 6, 10, 13, 14
Ward/Kraft ..................................................... 14
Graphic Litho................................................... 4
Western States Envelope & Label ............ 11, 12
IGH Solutions .................................................. 8
Whitlam Label Company .............................. 12
Independent Printing Company ........... 3, 4, 10
Wright Business Graphics ............ 4, 5, 9, 11, 13
Key-Man-Ya Co. Ltd. .................................... 15
Wynalda Litho.......................................... 10, 13
Integrated Products ....................................... 11
Packaging ....................................................... 13
Plastic Cards................................................... 14
Promotional Products ................................... 14
Screen Printing............................................... 14
Self Promotion, Complex.............................. 15
Self Promotion, Simple.................................. 15
Time Saver...................................................... 15
About Print Solutions Magazine
PEAK Awards
Print Solutions’ 10,000 subscribers are entrepreneurs who supply
printed products to all kinds of businesses. These printing sales experts
are interested in new niches, new products and new sales techniques.
They use the magazine to find new sources of supply and new sales and
marketing ideas.
For details about advertising in Print Solutions Magazine, our awardwinning website or our award-winning weekly email newsletter, visit
www.printsolutionsmag.com, call (800) 336-4641 or email ads@print
solutionsmag.com.
The magazine conducts the annual Print Excellence And Knowledge
(PEAK) Awards. Last year’s competition attracted more than 236 entries from around the world. Judges evaluate entries in 39 categories
from 4-color, multicomponent commercial printing to e-commerce
and promotional products. The competition spotlights companies that
not only meet customers’ printing needs through creativity in design,
manufacturing, fulfillment and other services, but also solve problems
or improve business functions.
Demographics
The Print Services & Distribution Association, the publisher of Print
Solutions Magazine, has served printing sales professionals for more
than 50 years. The association’s mission is to help the industry meet
end user needs for value-added print solutions. The association delivers
outstanding publications and web services, technical and marketing
assistance, trade expositions and education, all designed to help print
professionals manage and grow profitable businesses.
PSDA members include not only distributors of printing and the
companies from which they buy printed products, but also paper and
ink companies and equipment manufacturers. For more information,
please contact PSDA’s Membership Department at (800) 336-4641.
• 74% are owners or top management; 24% are sales reps.
• 77% of readers include “sales” as a routine job activity.
• 90% say they took action as a result of reading the magazine—
they contacted an advertiser or discussed an ad with a colleague.
111 Awards for Writing and Design
Print Solutions Magazine has been cited for excellence for
20 consecutive years in competitions sponsored by:
• American Society of Business Publication Editors
• New York Business Press Editors
• Trade, Association and Business Publications International
• FOLIO: Magazine (Ozzie Awards)
• American Society of Association Executives
• Society of National Association Publications
• Association Trends Magazine
• Apex Awards, sponsored by Communication Concepts Inc.,
publishers and consultants
About PSDA
433 E. Monroe Ave., Alexandria, VA 22301
(800) 336-4641 | printsolutionsmag.com/peak.html