Just Catalogue - Neo

TM
CANDLES
C ATA L O G U E
The Just Candles™ Brand
1.
2.
3.
4.
5.
6.
Value, reliability, practical, yet fresh
Differentiated, simple, yet stylish package design that will stand out on shelves
Excellent value and great selection
Marketing that identifies with the consumer’s needs and life
The simple and “viral” nature of the Just brand results in unaided recall
Word-of-mouth will stimulate awareness, interest, trial and adoption
= repeat traffic, sales and profits
Just Profits
The Just Candles™ brand is the result of extensive consumer research and 25 years experience in working with
retailers. We know what consumers want, and we know how to develop and package a program that addresses
your interest – the bottom line.
1. Multi-pack selling units
Benefits: • Increase perceived value for customer
• Drive higher average check-outs
• Higher sales/sq.ft.
• Drive higher profit margins
4. Large format selection/fewer fragrances
Benefits: • Good selection of best sellers
• Higher sales/sq.ft.
• Faster turnover
• Minimize slow movers
2. Fewer packaging units
Benefits: • Minimize clutter
• Minimize incorrect product placement
• More effective overall merchandising
• Neater shelves – more eye-catching
and appealing
5. Only top selling formats and fragrances
Benefits: • Most popular fragrances only
• Universally demanded selection
of formats
• Maximize sales/sq.ft
• Highest possible margins
3. Larger packaging units/fewer overall units
Benefits: • Easier handling
• Faster restocking
• Less maintenance
• Strong bargaining tool when
negotiating with rack jobbers
6. Carefully designed package sizes
Benefits: • Flexible merchandizing options
• Minimize dead space
• Maximize sales/sq.ft.
• Higher profit margins
Differentiated Positioning
Just Candles™ will maintain and support a differentiated positioning
strategy, competing on value, practicality and quality you can trust - all
very carefully and intentionally influenced by our brand name and
packaging. Although they are practical consumers they still like stylish
and expressive products. The brand personality is meaningful to the
consumer and addresses their motivations for buying.
Consumers Benefit from Branded Products
• Recognizing products by distinct brands allows them to make
better and more efficient purchase decisions
• They quickly recognize and avoid products with which they will
be dissatisfied
• Branding helps consumers become loyal to certain brands
• Carefully developed and marketed brands benefit most from
word-of-mouth referrals
• Branding eases consumer’s decision-making by eliminating the need
to research products and determine whether they will satisfy needs
The Power of a Good Brand Name – “Just Candles™”
1. Memorable: Simple and multiple meanings - simple/basic and
honesty/truth
2. Suggests benefits: A practical staple that you can trust, great value
3. Expressive: Simple but vibrant colours and packaging
4. Viral: That smells and looks great. What is it? “It’s Just a candle.”
When a consumer sees the brand on the shelf, they experience instant,
positive and powerful recognition and recall.
What is Just Candles™ ?
Research Supported Brand Development and Marketing
The Confused Consumer = a Just Opportunity
A market study of 35 U.S. and Canadian retailers clearly revealed
an opportunity for a new brand. After studying pricing, packaging,
branding, private labeling and other marketing mix variables, the
evidence points to a confused consumer. Other than pricing between
segments (i.e. discount vs. premium), there is little or no differentiation
between brands. All branded and non-branded products look alike.
Furthermore, there is crossover between discount, mass-market and
premium segments. Consumers who shop in all segments often don’t
see the value of one brand over another when all the available
products look the same. This perception and confusion is critical to
the Just strategy. The Just Candles™ brand not only addresses this
perception, but also shapes it.
The Just Candles™ Target Market: “Practical Chic”
• Motivated by the desire for self-expression
• But, live within traditional context of family, practical work and
physical recreation
• Believe world is changing too quickly
• Value practical products and brands
• Prefer value over luxury, therefore buy basic products
• Focus on meeting their needs rather than fulfilling their desires
• Yet still fun loving and follow current fashions and trends
• Express themselves and experience the world by working on home
renovations, raising children and enjoying a few close friends
contents
scented
3
4
5
6
votives
floaters
petit jars
pillars
unscented
9
10
11
12
13
14
votives
floaters
petit jars
spheres
formals
pillars
TM
CANDLES
scented
scented votives
Just CandlesTM 3pk Scented Votives (1.75” x 2”)
Item#
31531
31532
31533
31540
31541
Just CandlesTM 3pk Unscented Pillars (2.25” x 4”)
Item#
32400
32401
Color
White
Ivory
Packs/Case: 16
•
Scent
Vanilla
Cranberry
Ocean Mist
Apple Cinnamon
First Snow
Packs/Case: 16
•
Color
Ivory
Burgundy
Light Blue
Red
White
Case Weight: 6lbs
•
UPC A
069998315312
069998315329
069998315336
069998315404
069998315411
Case Cube: 0.19
•
Burn Time: 15hrs
UPC A
069998324000
069998324017
Case Weight: 23lbs
•
Case Cube: 0.70
•
Burn Time: 40hrs
TM
Ivory
14
•
just candles™ unscented pillars
Burgundy
Light Blue
Red
White
CANDLES
just candles™ scented votives
•
3
scented floaters
unscented formals
Just CandlesTM 3pk Scented Floaters (2.25” x 1.5”)
Item#
12131
12132
12133
12140
12141
Scent
Vanilla
Cranberry
Ocean Mist
Apple Cinnamon
First Snow
Packs/Case: 24
Ivory
4
•
•
Color
Ivory
Burgundy
Light Blue
Red
White
Case Weight: 6lbs
Burgundy
•
Case Cube: 0.41
Light Blue
just candles™ scented floaters
UPC A
069998131326
069998121333
069998121401
069998121418
069998120316
•
Burn Time: 6hrs
Red
White
Ivory
White
just candles™ unscented formals
•
13
scented petit jars
unscented spheres
Just CandlesTM Scented Petit Jars (50g)
Item#
32031
32032
32033
32040
32041
Scent
Vanilla
Cranberry
Ocean Mist
Apple Cinnamon
First Snow
Packs/Case: 16
•
Color
Ivory
Burgundy
Light Blue
Red
White
Case Weight: 14lbs
•
UPC A
069998320313
069998320323
069998320330
069998320408
069998320415
Case Cube: 0.40
•
Burn Time: 16hrs
TM
Ivory
12
•
White
just candles™ unscented spheres
Ivory
Burgundy
Light Blue
Red
White
CANDLES
just candles™ scented petit jars
•
5
scented
unscented petit jars
Just CandlesTM Scented Pillars (2.8” x 4”)
Item#
10431
10432
10433
10440
10441
Scent
Vanilla
Cranberry
Ocean Mist
Apple Cinnamon
First Snow
Packs/Case: 12
•
Case Weight: 9lbs
Color
Ivory
Burgundy
Light Blue
Red
White
•
UPC A
069998104312
069998104329
069998104336
069998104404
069998104411
Case Cube: 0.30
•
Burn Time: 40hrs
Just CandlesTM Scented Pillars (2.8” x 6”)
Item#
10631
10632
10633
10640
10641
Scent
Vanilla
Cranberry
Ocean Mist
Apple Cinnamon
First Snow
Packs/Case: 12
•
Color
Ivory
Burgundy
Light Blue
Red
White
Case Weight: 17.5lbs
•
UPC A
069998106311
069998106323
069998106330
069998106408
069998106415
Case Cube: 0.80
•
Burn Time: 60hrs
Ivory
6
•
just candles™ scented pillars
White
just candles™ unscented petit jars
•
11
pillars
Just CandlesTM Scented Pillars (2.8” x 8”)
Item#
10831
10832
10833
10840
10841
Scent
Vanilla
Cranberry
Ocean Mist
Apple Cinnamon
First Snow
Packs/Case: 12
•
Color
Ivory
Burgundy
Light Blue
Red
White
Case Weight: 17.5lbs
•
UPC A
069998108311
069998108327
069998108334
069998108402
069998108419
Case Cube: 0.80
•
Burn Time: 80hrs
TM
Ivory
10
•
White
just candles™ unscented floaters
Ivory
Burgundy
Light Blue
Red
White
CANDLES
just candles™ scented pillars
•
7
TM
CANDLES
unscented
unscented votives
Just CandlesTM 9pk Unscented Votives (1.75” x 2”)
Item#
91200
91201
Color
White
Ivory
Packs/Case: 16
•
UPC A
069998912009
069998912016
Case Weight: 18lbs
•
Case Cube: 0.92
•
Burn Time: 15hrs
TM
Ivory
White
CANDLES
just candles™ unscented votives
•
9
unscented floaters
Just CandlesTM 3pk Unscented Floaters (2.25” x 1.5”)
Item#
12100
12101
Color
White
Ivory
Packs/Case: 24
Ivory
10
•
•
Case Weight: 6lbs
UPC A
069998121005
069998121012
•
Case Cube: 0.41
•
Burn Time: 6hrs
White
just candles™ unscented floaters
just candles™ scented pillars
•
7
scented
unscented petit jars
Just CandlesTM 6pk Unscented Petit Jars (50g)
Item#
62000
62001
Color
White
Ivory
Packs/Case: 12
•
UPC A
069998620003
069998620010
Case Weight: 22lbs
•
Case Cube: 0.62
•
Burn Time: 16hrs
TM
Ivory
6
•
just candles™ scented pillars
White
CANDLES
just candles™ unscented petit jars
•
11
unscented spheres
scented petit jars
Just CandlesTM 3pk Unscented Spheres (2.25” )
Item#
28200
28201
Color
White
Ivory
Packs/Case: 16
Ivory
12
•
•
UPC A
069998282003
069998282010
Case Weight: 10lbs
•
Case Cube: 0.41
•
Burn Time: 60hrs
White
just candles™ unscented spheres
just candles™ scented petit jars
•
5
scented ¾oaters
unscented formals
Just CandlesTM 20pk Unscented Formals (.78” x 8”)
Item#
82000
82001
Color
White
Ivory
Packs/Case: 6
•
Case Weight: 18lbs
UPC A
069998820007
069998820014
•
Case Cube: 0.6
•
Burn Time: 8hrs
TM
Ivory
4
•
just candles™ scented floaters
White
CANDLES
just candles™ unscented formals
•
13
unscented pillars
scented votives
Just CandlesTM 3pk Unscented Mini Pillars (2.25” x 2”)
Just CandlesTM 3pk Scented Votives (1.75” x 2”)
Item#
32200
32201
Item#
31531
31532
31533
31540
31541
Color
White
Ivory
Packs/Case: 16
•
UPC A
069998322006
069998322013
Case Weight: 10lbs
•
Case Cube: 0.41
•
Burn Time: 20hrs
Just CandlesTM 3pk Unscented Pillars (2.25” x 4”)
Item#
32400
32401
Color
White
Ivory
Packs/Case: 16
Ivory
14
•
•
just candles™ unscented pillars
Packs/Case: 16
•
Color
Ivory
Burgundy
Light Blue
Red
White
Case Weight: 6lbs
•
UPC A
069998315312
069998315329
069998315336
069998315404
069998315411
Case Cube: 0.19
•
Burn Time: 15hrs
UPC A
069998324000
069998324017
Case Weight: 23lbs
White
Scent
Vanilla
Cranberry
Ocean Mist
Apple Cinnamon
First Snow
•
Case Cube: 0.70
•
Burn Time: 40hrs
Ivory
Burgundy
Light Blue
Red
White
just candles™ scented votives
•
3
Just CandlesTM 3pk Unscented Pillars (2.25” x 6”)
Item#
32600
32601
Color
White
Ivory
Packs/Case: 8
•
Case Weight: 15lbs
UPC A
069998326004
069998326011
•
Case Cube: 0.55
•
Burn Time: 60hrs
Just CandlesTM 3pk Unscented Pillars (2.25” x 8”)
Item#
32800
32801
Color
White
Ivory
Packs/Case: 8
•
Case Weight: 23lbs
UPC A
069998328008
069998328015
•
Case Cube: 0.7
•
Burn Time: 80hrs
TM
CANDLES
just candles™ unscented pillars
•
15
What is Just Candles™ ?
Research Supported Brand Development and Marketing
The Confused Consumer = a Just Opportunity
A market study of 35 U.S. and Canadian retailers clearly revealed
an opportunity for a new brand. After studying pricing, packaging,
branding, private labeling and other marketing mix variables, the
evidence points to a confused consumer. Other than pricing between
segments (i.e. discount vs. premium), there is little or no differentiation
between brands. All branded and non-branded products look alike.
Furthermore, there is crossover between discount, mass-market and
premium segments. Consumers who shop in all segments often don’t
see the value of one brand over another when all the available
products look the same. This perception and confusion is critical to
the Just strategy. The Just Candles™ brand not only addresses this
perception, but also shapes it.
The Just Candles™ Target Market: “Practical Chic”
• Motivated by the desire for self-expression
• But, live within traditional context of family, practical work and
physical recreation
• Believe world is changing too quickly
• Value practical products and brands
• Prefer value over luxury, therefore buy basic products
• Focus on meeting their needs rather than fulfilling their desires
• Yet still fun loving and follow current fashions and trends
• Express themselves and experience the world by working on home
renovations, raising children and enjoying a few close friends
contents
scented
3
4
5
6
votives
floaters
petit jars
pillars
unscented
9
10
11
12
13
14
votives
floaters
petit jars
spheres
formals
pillars
The Just Candles™ Brand
1.
2.
3.
4.
5.
6.
Value, reliability, practical, yet fresh
Differentiated, simple, yet stylish package design that will stand out on shelves
Excellent value and great selection
Marketing that identifies with the consumer’s needs and life
The simple and “viral” nature of the Just brand results in unaided recall
Word-of-mouth will stimulate awareness, interest, trial and adoption
= repeat traffic, sales and profits
Just Profits
The Just Candles™ brand is the result of extensive consumer research and 25 years experience in working with
retailers. We know what consumers want, and we know how to develop and package a program that addresses
your interest – the bottom line.
1. Multi-pack selling units
Benefits: • Increase perceived value for customer
• Drive higher average check-outs
• Higher sales/sq.ft.
• Drive higher profit margins
4. Large format selection/fewer fragrances
Benefits: • Good selection of best sellers
• Higher sales/sq.ft.
• Faster turnover
• Minimize slow movers
2. Fewer packaging units
Benefits: • Minimize clutter
• Minimize incorrect product placement
• More effective overall merchandising
• Neater shelves – more eye-catching
and appealing
5. Only top selling formats and fragrances
Benefits: • Most popular fragrances only
• Universally demanded selection
of formats
• Maximize sales/sq.ft
• Highest possible margins
3. Larger packaging units/fewer overall units
Benefits: • Easier handling
• Faster restocking
• Less maintenance
• Strong bargaining tool when
negotiating with rack jobbers
6. Carefully designed package sizes
Benefits: • Flexible merchandizing options
• Minimize dead space
• Maximize sales/sq.ft.
• Higher profit margins
Differentiated Positioning
Just Candles™ will maintain and support a differentiated positioning
strategy, competing on value, practicality and quality you can trust - all
very carefully and intentionally influenced by our brand name and
packaging. Although they are practical consumers they still like stylish
and expressive products. The brand personality is meaningful to the
consumer and addresses their motivations for buying.
Consumers Benefit from Branded Products
• Recognizing products by distinct brands allows them to make
better and more efficient purchase decisions
• They quickly recognize and avoid products with which they will
be dissatisfied
• Branding helps consumers become loyal to certain brands
• Carefully developed and marketed brands benefit most from
word-of-mouth referrals
• Branding eases consumer’s decision-making by eliminating the need
to research products and determine whether they will satisfy needs
The Power of a Good Brand Name – “Just Candles™”
1. Memorable: Simple and multiple meanings - simple/basic and
honesty/truth
2. Suggests benefits: A practical staple that you can trust, great value
3. Expressive: Simple but vibrant colours and packaging
4. Viral: That smells and looks great. What is it? “It’s Just a candle.”
When a consumer sees the brand on the shelf, they experience instant,
positive and powerful recognition and recall.
Your Partner in Profits
For over 25 years, Neo-Image™ has been recognized as a leader in the industry, largely due to our
reliability, longevity and ability to produce products quickly in large quantities and at competitive prices.
Today Neo-Image™ is leader in the industry, the reason: Our commitment to using high-speed, highly efficient
manufacturing technologies. Technology and our ability to quickly retool gives us the flexibility required by
our customers. Our wide range of quality products allows us to serve several key retail market segments.
Innovative marketing programs and speed to market helps our customers compete and serve their customers
with exceptional products and value. These are critical factors to our clients in a historically volatile industry
where manufactures come and go. With 7 of 10 households buying candles and 2/3 burning them once a
week or more, the $2.5 billion market has tremendous potential for our customers.
Developing the right products at the right price with unwavering reliability and consistent quality are of
paramount importance to our private label, wholesale and retail buyers – and ultimately to their customers.
Our commitment to marketing research tells us what we need to know about changing consumer demands.
We know what product, pricing, promotional and distribution strategies are working. And we share this
intelligence with our customers. We even help our customers develop creative packaging and eye-catching
displays that sell. Our customers enjoy success with our products. We help our customers generate repeat
business, increased revenues and higher profit margins.
Revenue Management and Profit Optimization
It’s not only about sales per square foot. It’s about getting higher profit margins. And it starts with the
production efficiencies we’ve perfected. We pass on those savings to distributors and retailers. Next, it’s
about package design, merchandizing and selection. We work with ourcustomers to develop programs that
sell. It’s all about delivering the right product, in the right package, at the right price. Then repeating this
formula for success.
For more information about Neo-Image Candlelight Ltd.™ visit our website or contact us directly.
905.273.3020 [email protected] www.neo-image.com
1331 Blundell Road, Mississauga, Ontario, Canada L4Y 1M6
T. 905.273.3020
F. 905.273.6905
[email protected]
www.neo-image.com