Nikki Fogden-Moore MEDIA KIT
Transcription
Nikki Fogden-Moore MEDIA KIT
NIKKI FOGDEN-MOORE THE VITALITY COACH MEDIA KIT Fresh Air, Fresh Food & A Fresh Perspective 2 W W W.T H E V I TA L I T Y C O A C H . C O M . A U N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T ABOUT Have you ever looked wistfully at someone else thinking ‘I wish I had their life.’? From the next door neighbour who is jetting off to exotic locations every 5 minutes, to the colleague who works part time while she grows her personal training business, to your best friend, who exudes health and vitality. An exciting time is on the horizon for Nikki, with the launch of her new book VITALITY, set for 2015. Along with a Corporate Vitality Program which is set to revolutionise wellness in the workplace. The book will be available worldwide on Amazon with launch events in the USA then Australia. Enter The Vitality Coach! Nikki’s accessibility as a person and the information she provides is second to none. Her 5 star wellness approach sees her working with clients to empower them with knowledge and the tools to achieve their best. Examples of her passion for client success is evident in her ‘how to’ videos on YouTube, free Podcasts on iTunes along with a thriving social media presence. Nikki Fogden-Moore lives and breathes wellness. Nikki believes that seamlessly integrating healthy eating and exercise into our every day lives is the key to creating the life (and body!) you want. No fancy diets, no hardcore workouts. Her message for vitality is simple; fresh air, fresh food and a fresh perspective. Nikki is the founder of international wellness company Life’s a Gym and Head Trainer for Women’s Health & Fitness Magazine. Her days are spent writing, speaking at corporate events, running her signature retreats and collaborating on brand and lifestyle projects with her Dream Team. C OAC HING WRITING Straight forward, inspiring and engaging, Nikki regularly presents to national and international companies on the power of being at your personal best, finding the sweet spot in work/life balance and how to apply a fresh perspective to health, fitness and vitality in daily life. ” t n a W u o Y e f i L e h t e t a e r “C R E T R E AT S PRESENTING W W W.T H E V I TA L I T Y C O A C H . C O M . A U 3 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T VISION Nikki’s vision is about empowering her clients and those around them with inspiration, knowledge and the support systems to make the best possible choices for their long-term health and wellbeing. It’s all part of ensuring a positive impact to many so everyone can lead an educated and conscious life. MISSION Nikki’s mission is to inspire, empower and educate her clients on how they can create the life they want. Looking and feeling their personal best is possible without turning their lives upside down. Every day we have the chance to be amazing and do something amazing. VALUES Nikki prides herself on Integrity, Vitality, Authenticity, Energy, Approachability, providing a Personal service and above all, striving for Quality. BACKGROUND A New Zealand native, Nikki was always involved in sport however, after obtaining a Bachelor in Marketing, she moved into a career in PR, advertising and international brand strategy which she pursued for over 10 years in Europe. Whilst residing in the Netherlands in 2004, Nikki founded Project Pro Extreme Sports Management for athletes, alongside her current company Life’s A Gym. She relocated to Australia in 2009, re-establishing Life’s A Gym and launching her retreats, personal programs and corporate speaking business. Her long standing history with triathlon, nutrition and sports meant healthy living was always part of daily life. CONNECT 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T POSITIVE VIBES “Nikki is committed to improving wellness in the workplace through education, enabling clients to make informed decisions and choices to sustain their individual wellbeing. I can’t recommend Nikki highly enough.” “I have received many emails today saying what a great day it was which I largely have you to thank.” ALISON LORD, VICTORIA PARK EVENTS SUSIE CAMERON, RED KITE “Nikki is one of the most enthusiastic and energetic people I know. Her passion is fuelled by her commitment to the improvement and enhancement of others and through her ‘Life’s A Gym’ initiative which is a very inclusive focused and fun filled program to bring out the best in every individual she works with.” L AY N E B E A C H L E Y , W O R L D CHAMPION SURFER, ENTREPRENEUR & GLOBAL AMBASSADOR “Nikki is the picture of health and oozes vitality herself. Nikki has embodied her approach to life with ‘Life’s A Gym’ through her passion for working with clients, corporates and individuals, encouraging them to work to their optimal level–with lasting results.” EMMA I SAAC S, CEO BUSINESS CHICKS “You made the difference Nikki. Your clarity of vision, your ability to connect and understand...to form a bond of trust and confidence. That is what you do so well. That is the secret to your amazing coaching ability.” ROSS KNIGHT, NZ “Thank you to you, and your wonderful team, for the amazing sessions in Noosa. Your enthusiasm, passion and desire to live a healthy lifestyle is truly infectious.” KEVIN GRIGGS, KRONO S, SYDNE Y “Nikki is one of those people who does what she says and her energy is infectious. Ready to jump into the surf with clients, work oneone with yoga or specific core training, then combining that with great nutrition advice. It all adds up to a personal service for clients and that’s ultimately what we are about too.” BEN WILSON, BEN WILSON SURF “Nikki, thank you for hosting the corporate famialirisation yesterday and for the little delivery that arrived on my desk this morning. It was so fantastic to see you and experience the wake up workout personally. You are always a pleasure to work with, your energy is infectious and each and every time I see you I spend the rest of my day smiling.” SOPHIE SECOMBE, OUTRIGGER HOTELS & RE SOR TS “Thank you Nikki! I had been in a funk... You got me back on track.” “Enthusiastic, motivated, attentive and always ensuring a personalised service you will always feel you have a partner every step of the way.” B I L L P L AT Z , S A N F R A N C I S C O K Y L I E G R E E N , A P O L L O N AT I O N W W W.T H E V I TA L I T Y C O A C H . C O M . A U 5 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T NIKKI HAS BEEN HEAD TRAINER FOR WOMEN’S HEALTH & FITNESS MAGAZINE SINCE 2013 Australia’s 1st Women’s Health & Fitness Magazine Established 1994 Reaches over 1.5 million readers per month via print and 5 digital platforms READER DEMOGRAPHICS 39% are aged 25-34 45% 28% are aged 35-44 9% H AV E DEPENDANT CHILDREN UNDER 18 H AV E B O U G H T OR CONSIDERED BUYING AN ITEM ADVERTISED IN W O M E N ’ S H E A LT H & FITNESS 36% BOUGHT W O R KO U T C LOTHING OR SHOES 46% work full time 23% work part time 77% are employed in paid work (including self employed) AUSTRA LIA A ND NZ THE MAGA ZINE IS 68% will have their copy read by at least 3-4 people 6 33% H AV E A N ANNUAL HOUSEHOLD INCOME OF $61-$100K W W W.T H E V I TA L I T Y C O A C H . C O M . A U ALSO DISTRIBUTED IN CANADA, USA, SINGAPORE, I N D O N E S I A , H O N G KO N G , MAURI TIUS, TAI WA N, TURKEY N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T U S L O C AT I O N S San Francisco Santa Barbara Santa Monica Beverly Hills New York AUSTRA LIA L O C AT I O N S AUD IE NC E Men and Women - 38-45 Noosa Sydney Melbourne Brisbane Byron Bay Movers and shakers Lovers of life Successful in business and in life Like quality Love adventure and living well Celebrate family, friends and travel Aspire to being healthy, wealthy and wise T W I T T E R S T AT S 51% M A L E F O L L O W E R S 49% F E M A L E F O L L O W E R S F A C E B O O K S T AT S Latest Insights data may be missing 40% M A L E I M P R E S S I O N S 60% I M PFREEMSASLI OE N S W W W.T H E V I TA L I T Y C O A C H . C O M . A U 7 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T S A N F R A N C I S C O | S A N T A B A R B A R A | B E V E R LY H I L L S | S A N T A M O N I C A | N E W Y O R K | N O O S A | S Y D N E Y | B Y R O N B AY | M E L B O U R N E | B R I S B A N E W H AT I S C O M I N G UP FOR 2015 VITALITY TOUR 2015 THE VI TA LI T Y C OAC H ON THE ROAD IN 2015 #thevitalitytour fresh pe a d n a ss e n t fi , od Lifestyle, fo rspective In 2015 The Vitality Coach, Nikki Fogden-Moore celebrates the release of her book, VITALITY, with a whirlwind tour of Australia and the USA. Next February, Nikki kicks starts the Vitality Tour with a roadtrip the East Coast of Australia in her Jeep Wrangler, stopping in at key lifestyle hubs to connect with local innovators, adventurers and bloggers. Exploring everything VITALITY, Nikki (along with American photographer Ashley Streff) will discover the best places to eat, drink and play - in a healthy way of course! With local knowledge from the likes of Layne 8 W W W.T H E V I TA L I T Y C O A C H . C O M . A U Beachley. Trevor Hendy and Pete Evans, they’re sure see the best of the best and capture some incredible moments with Australia’s leading influencers. To kick off the adventure, Nikki will be shooting a series of lifestyle fit clips with old friend and big-wave kitesurfer, Ben Wilson, sharing their top exercises for keeping fit on the road, providing a stack of fitness tips, videos and photos. With a sense of ADVENTURE, VITALITY and FREEDOM, the VITALITY TOUR will connect with thousands of Australians from Noosa, Brisbane, Byron Bay, Newcastle, Sydney and Melbourne – in two distinct tour dates touring Australia’s major cities and beaches. N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T THE VITALITY TOUR IS SPLIT INTO THREE SEGMENTS 1 Content and collaboration called the Influencer Series 2 Book launch events and special guest workshops – lululemon stores and communities and high end lunch book launch events A U S T R A L I A D AT E S February 2015 Kick off and interviews for Blog, Podcast and VitalityCoachTV - including interviewing Jeep Ambassadors September 2015 Book launch and events around key major cities and towns BACKGROUND With her role as Head Trainer for Women’s Health & Fitness Magazine and founder of Life’s a Gym, Nikki’s passion is all about a fresh perspective on food, fitness and mindset. The smart persons guide to creating the life you want. 3 Corporate Vitality presenting and workshops with movers and shakers U S D AT E S April 2015 (West & East Coast US influencers interview series) June 2015 (West & East Coast US book launch in association with lululemonathletica) Nikki has over 15 years consultancy experience and has always brought a tailored and bespoke approach to business, health and wellbeing. An every-day approach with a 5 star twist, Nikki empowers and educates her clients, helping them achieve total VITALITY. W W W.T H E V I TA L I T Y C O A C H . C O M . A U 9 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T A combined background in international brand strategy and activation with a history in sports and nutrition gives a unique insight and understanding in the challenges we face to achieve work-life balance. Nikki’s combines this together with her brand new book Vitality, cutting through the clutter to bring balance and health, teaching readers to create the life they want. Nikki’s blog reaches reaches an international and Australian audience, her podcast is downloaded by 35,000 listeners in 78 countries. As Head Trainer for Australian Women’s Health & Fitness Mag, her monthly articles inspire over 1.5 million readers each month to get active, no gym membership required. While Nikki’s readership is a 50 : 50 split of men and women, this tour will be geared towards a female audience, focusing on lifestyle, fit-fashion, fitness and our favourite – healthy food and fitness tips for busy people. With a very JEEP sense of ADVENTURE and creating the life you want. NIKKI’S MESSAGE “You can create the life you want with fresh air, fresh food and a fresh perspective.” 10 W W W.T H E V I TA L I T Y C O A C H . C O M . A U N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T SINCE WRITING FOR THE MAGA ZINE NIKKI HAS STYLED AND PRODUCED ALL HER CONTENT INC LUD ING PHOTOGRAPHY, VIDEO AND EDITING. SHE HAS S U P P O R T E D A N D P R O U D LY INC LUDED THE BRA NDS SHE LOVE S LULULEMON, NE WTON R UNNING, B O DY S C I E N C E , S T Y L E R U N N E R , TINY DE VOTI ON S, TA RA WOLF, BROOKFARM, TEEKI AND L O C AT I O N S S U C H A S NAMOT U I SLA ND AND NOOSA. W W W.T H E V I TA L I T Y C O A C H . C O M . A U 11 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 2012 12 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 13 2013-2014 14 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 15 2013-2014 16 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 17 2013-2014 18 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 19 2013-2014 20 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 21 2013-2014 22 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 23 2013-2014 24 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 25 2013-2014 26 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 27 2013-2014 28 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 29 2013-2014 30 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 31 2013-2014 32 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 W W W.T H E V I TA L I T Y C O A C H . C O M . A U W W W.T H E V I TA L I T Y C O A C H . C O M . A U 2013-2014 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T W H & F M A G A Z I N E 2 0 1 2- 2 0 1 4 33 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T 34 W W W.T H E V I TA L I T Y C O A C H . C O M . A U N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T nfogdenmoore W W W.T H E V I TA L I T Y C O A C H . C O M . A U 35 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T The Vitality Coach Podcast with Nikki Fogden-Moore: Vitality | Health | Wellness | Lifestyle “ F E AT U R E D GUEST INTERVIEWS S U C H A S L AY N E BEAC HLE Y, TREVOR H E N DY , D R J O H N DEMARTINI, MIKE DUFF, S T G E O R G E D R AG O N S , B O DY SCIENCE, PAM BROOK, MIA KLITSAS AND MANY MORE EXC I TING INFLUE NC ER S, GROOVER S AND MAKERS IN 2015.” TVC 041: Making Of Mahina Mermaid TVC 040: Fit in The City 48 Hrs in San Fran TVC 039: The Making Of Brookfarm TVC 038: Creating the Life You Want TVC 037: The Power Of Planning TVC 036: Abundance Why Health Is Your Wealth 36 W W W.T H E V I TA L I T Y C O A C H . C O M . A U N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T Nikki Fogden-Moore The Vitality Coach TV W W W.T H E V I TA L I T Y C O A C H . C O M . A U 37 N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T GET CONNECTED Nikki travels internationally and works out of Noosa, Sydney, Melbourne, New York, San Francisco, LA and Auckland NZ. Plus running bespoke retreats in Fiji. For all media, editorial and partnership, advertising, corporate vitality, coaching, retreat, workshops, Boardroom Retreats (TM) and presenting please contact [email protected] Phone +61 477 222 700 @NFOGDENMOORE It is my absolute mission to reach and have a positive impact on one million people–to inspire them about what true vitality looks and feels like, to engage them in steps that seamlessly create lasting change and to empower them to elevate all they are doing in life. The ripple effect of positivity and connection for personal and business vitality is enormous–it creates healthy families, connected leaders and a sense of energy and accountability that is unstoppable. The best part of what I do is reaching people on a personal level, of having empathy for the busy life they lead and showing them how to take what they are doing to the next level– without turning their lives upside down. I am dedicated to doing so with true authenticity, a passion for making a difference and for giving back. 38 W W W.T H E V I TA L I T Y C O A C H . C O M . A U For further style assistance please see The Vitality Coach Brand Guidelines