PDF - YCD Multimedia

CASE STUDY
Giraffas, a Brazilian restaurant chain,
needed to entice customers to their new
U.S. locations in Miami.
YCD was brought in to provide a state-ofthe-art digital signage solution to attract
and engage potential U.S. customers.
Using their Cnario Digital Signage
Suite, YCD offered a complete solution
providing digital menu boards, inlaid wall
displays and over-the-counter videos.
DIGITAL SIGNAGE BRINGS THE RICH
FLAVOR OF BRAZIL TO MIAMI
CNARIO SUITE PROVIDES INTERACTIVE DIGITAL SIGNAGE FOR
NEW BRAZILIAN RESTAURANT CHAIN IN MIAMI.
If you want to experience the
food and culture of Brazil,
go to Miami. That’s where
well-established Brazilian
restaurant chain Giraffas
recently opened their first
U.S. locations.
With over 350 restaurants
throughout Brazil, the 30-yearold Giraffas chain decided it
was time to introduce America
to their affordable cuisine and
cozy dining environments.
Giraffas decided the best way to make Americans comfortable with their vast menu
choices was to employ the latest state-of-the-art promotional technology. They
wanted to give American customers an experience that would immediately impart
the quality and sumptuousness of their menu choices yet do it in a way that was
consistent with their image and reputation.
Giraffas and partner DPZ turned to
YCD for the perfect solution. YCD
needed to engage customers at
specific touch points throughout
each restaurant without spoiling
the cozy, friendly atmosphere.
Integrating digital signage solutions
where customers place orders by
utilizing digital menu boards and
by strategically placing inlaid wall
displays and entertainment videos,
Cnario Suite seamlessly introduced
the Giraffas brand to American
diners at the new U.S. Giraffas
restaurants.
Giraffas and DPZ hope that YCD continues to play a key
role in our growth in the U.S. and other countries where
we do business.
Carlos Vargas
U.S. DPZ Representative
Cnario Digital Signage Suite gave Giraffas the ability to interact
with customers and control promotions across all of their
locations. With customized digital signage throughout Giraffas’
U.S. restaurant locations, YCD Multimedia helped U.S. customers
quickly acclimate to the unique Brazilian dining experience.
Carlos Vargas, the U.S. Representative for DPZ, praised YCD
saying, “Giraffas hopes to continue to grow in the U.S., Brazil
and other countries where they currently do business or plan
to in the future, and as a partner of Giraffas, we at DPZ hope
that YCD continues to play a key role in this growth.”
ycdmultimedia.com