Sock Shoppe - Monsey View

Transcription

Sock Shoppe - Monsey View
FREE
MAY
OUR
28, 2
015
TOW
N’S W
EEKL
Y
Sock
Shoppe
Way more than
just socks!
Art
Contest:
Announcing
The Monsey
View's Exciting
Art Contest!
Showcase your
masterpiece and
be our lucky
winner!
Contentment:
A Heartwarming Midnight Tale
The
Quintessential
Summer Shalosh
Seudos Spread
Jerusalem
Stone:
Join us in the alleys and
byways of Yerushulayim.
The saga begins.
‫גאר אינטערסאנטע סעריע‬
‫איבער אנטוויקלונג פון מוסדות‬
!!!‫ובתי מדרשים אין מאנסי‬
‫אנגעפאנגען פון נעקסטע וואך אי”ה‬
ALE
hats a
pricest
t you
can’t
d to
miss!
SA ALONLY!
2 WEEKS
E
ll ha
sale p ts at
ri
that yces
ou
30 Melnick
can’t Dr
afMonsey
fordNYt10952
o
845.371.HATS
miss! (4287)
Dart Design | 845.782.6558
(across the post office)
2 WEEKS ONLY!
30 Melnick Dr
(across the post office)
Monsey NY 10952
845.371.HATS (4287)
Fun + color. A collection like no other.
Town Square
59 Rt. 59 · Monsey, NY 10952
tel. 845.425.1900
[email protected]
FRIED BEEF DUMPLINGS
Favoritism.
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‫משגיח תמידי‬
TAKEOUT
106 Route 59, monsey, ny 10952 | 845.426.3600 | mandarindining.com
‫משגיח תמידי‬
106 Route 59, monsey, ny 10952 | 845.426.3600 | mandarindining.com
Hello
Monsey.
We deliver
kosher groceries
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Local groceries, delivered.
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Publisher:
Yoel Itzkowitz
Editor in Chief:
D. Goralnik
Content Director:
A. Schwartz
Art Director:
Meir Tessler
Project Coordinator
Alex Itzkowitz
Graphic Design:
ClassicImage.com
Photography:
Michal Alpert
The Monsey View
86 Route 59
Spring Valley, N.Y. 10977
Telephone
845-600-8484
Fax:
845-600-8483
E-mail:
[email protected]
Mission Statement
The Monsey View is
a weekly publication
designed for every
segment and age group
of our diverse community.
Under rabbinical guidance,
we bring Monsey’s top
talent together to provide
high quality, informative
current reading material,
keeping you up to date
on sales, events, news
and issues of concern
and import happening
right now in the Monsey
community.
Thank you,
Monsey
residents!
Thank you very much for your warm welcome! The outpouring of
support and enthusiasm we have received over the past few days
was heartwarming and so exciting.
We were touched by the many people- many of you complete
strangers, who took the time on a hectic Erev Shavuos day to phone
or email us with your best wishes on our new venture.
Those of you who shared your constructive suggestions and ideas
provided a valuable service to us, as well, since our goal is to
provide you with what you’d like to see in our town’s weekly.
We have heeded the requests for a larger font, so that the text is
easier on the eyes. We hope this second issue proves to be readerfriendly and offers a pleasant and enjoyable read. Look out for
further enhancements to our paper, as we tweak, refine, and
perfect, as we add new columns and new features, as we do our
utmost to enhance the reading and advertisement experience in
The Monsey View.
We look forward to hearing from you!
The Monsey View
Our debut issue generated much eager interest. The momentum
was strong, and we felt deeply gratified and appreciative to you
for that. Therefore, we decided to publish a bonus issue, for your
reading and browsing pleasure
So leaf through these pages, and enjoy.
It’s our way of saying “thank you”.
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60
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20
73
contentment:
viewpoint
Food & family
Excursions
A simple act of motherly
A few simple, heartfelt
The Quintessential Summer
Whether you prefer an
love and a moonlit moment
words outweigh the finest
Shalosh Seudos Spread:
action-packed day with var-
of clarity lends itself to a
chocolates and the most
A Stunning Presentation
ious exciting experiences or
transformative midnight
extravagant floral designs
an idyllic day at the ocean,
it’s just a train ride away.
experience.
87˚/59˚
Thursday - May 28
Friday - May 29
83˚/61˚
Sunday - May 31
70˚/51˚
Tuesday - June 2
68˚/55˚
Shabbos - May 30
84˚/63˚
Monday - June 1
Table
ofcontents
Viewpoint20
Advertorial - UniqConcrete
22
Advertorial - Sock Shoppe
32
Therapist’s Handbook
38
Pictures46
Serial for Adults
52
Serial for Teens
56
66˚/49˚
Contentment60
Thursday - June 3
Marketing Column
65
Food & Family
66
77˚/61˚
FYI62
Excursions73
Cartoon72
Advertise with us - Call today 845.600.8484
E-mail: [email protected]
19 /// [email protected]
Viewpoint//
A Note Is Worth
a Hundred Gifts
“S
ay it with
flowers!” are
words splashed
brightly across
billboards or glossy magazine
pages. “Nothing says it like a
box of fine Belgian chocolate,”
echoes the same pitch. Is that
so? Chocolate and roses talk?
Has some evolution taken
place? With the rapid pace of
technological advancement,
the concept may not be that
far-fetched. But automated
expression of human emotion
is an oxymoron. While objects
may represent sentiment,
they will never replace the
personal articulation of the
profound, deep-felt wellspring
of emotion churning within
and overflowing from a human
heart.
And that is as it should be.
Ruthie is a mother and grandmother who lives
in Monsey. She does freelance writing for several
publications. Using her pen as a prism, she
shares her bright and cheerful views.
20 /// The Monsey View /// May 29, 2015
Expression of positive feelings,
whether orally or in writing,
lay the foundation and
nurture existing meaningful
Ruthie Glickman
connections with other human
beings. Regardless of the nature
of the relationship, an object,
however costly or symbolic,
I have no desire to get with the
times. If that labels me as out of
touch or hopelessly sentimental, I
carry the designation with pride.
in ink.
It is a small wonder, then, that I
have little appreciation for the preprinted one-size-fits-all messages:
little bits of communication,
detached from emotion, that go
from sender to recipient without a
personal touch. You don’t have to
be a seamstress to know that, “One
size fits all,” cannot be compared
to custom-tailored. As with
clothing, so with letters. It just isn’t
the same.
Perhaps this attitude
toward gift-giving
sans personal note
“It’s all in the presentation,” is towas inherited from
day’s conventional wisdom – as if
my parents whose
the cellophane, ribbon and glue gun
notes I discarded in
have thriving, beating hearts.
youthful ignorance.
Those I saved are
precious to me. Short
messages like, “Good
Technology has stretched its cold
luck
on
your
Chumash
test,” or
cannot do justice to the message
mechanical arm into our lives and
“Hope you won’t be too tired after
it is designated to convey. That is
cast its shadow on our lines of
taking care of the baby at 3:00
true of a diamond, and certainly of
communication. Thus, beautiful
AM,” tucked into my lunchbox
a rose or box of chocolate.
pre-printed notes without a trace
are hardly the stuff of souvenirs.
of humanity.
A personal, written message of
A ten-year-old may very well
love or sympathy, indebtedness
scan them and throw them out
I submit that a gift, with or
or encouragement, reverberates
without appreciating their value.
without an accompanying
in the recipients’ heart long after
That exactly is my point – we
message, is always appreciated if
the roses have wilted and died.
aren’t ten-year-olds who are more
it was chosen lovingly with the
The written word creates waves
impressed by ribbons
of happiness that envelop the
and lace than a
heart, spilling over onto all the
loving note.
Technology has stretched its cold
significant people in the life of a
As I got older and
pleased recipient. The succinct
mechanical arm into our lives and
reached significant
note is the gift that keeps on
cast its shadow on our lines of
milestones, my
giving.
communication.
parents’ messages
A phone order or a swipe of a
grew more
card hardly amount to a deeply
meaningful, if not
meaning gift. And gifts alone
necessarily longer.
recipient’s taste or fancy in mind.
are no longer considered an
They were gifts that accompanied
However, in my humble opinion,
ideal vehicle for conveying
me through life’s vicissitudes,
the advertisements should be: “Say
profound messages. “It’s all in
sometimes as a pat on the back,
it in addition to the presentations
the presentation,” is today’s
other times as an embrace.
of flowers or chocolates.”
conventional wisdom – as if the
They could elicit a chuckle, or
cellophane, ribbon and glue gun
decrease the size of a lump in my
Not as poetic, perhaps, but
have thriving, beating hearts.
throat. Always, always, the note
certainly more heartwarming! •
Forgive me, but I beg to differ and
represented their souls invested
21 /// [email protected]
Advertorial //
Where Art and
Innovation Meet:
A New Concept in
Design
his story with me, explaining
that that’s precisely what he was
looking for – a business that
wouldn’t be in direct competition
with many frum people.
Yoely grew up in Sao Paolo,
Brazil. After his marriage, he
settled in Monsey, next to his
wife’s family. After his kollel stint,
he enjoyed working locally with
the special needs population,
but really always wanted to run a
business of his own.
If you mention the word
“concrete,” it will usually
evoke images of dull, colorless
pavement, or echoing fire route
staircases in hospitals or hotels.
The reason I was excited to
meet the Gruenfelds, energetic
proprietors of UniqConcrete,
was primarily because I was
prepared to be amazed by the
way they would totally change
my image of concrete. Their
concrete warehouse is a
fascinating place to visit.
How did Mr. Gruenfeld end up
working in this line? He shared
22 /// The Monsey View /// May 29, 2015
He found that the concrete
business is largely untouched
in our local community. Looking
around at many properties in
the area, he realized that many
people’s patios, walkways and
pool areas are in poor shape.
“Here, we tend to use cheap
blacktop on our driveways. In
Florida, California, anywhere
where people want nice property,
concrete is king.” Yoely found his
niche, and hasn’t looked back
since.
He started part-time, first with
his own home, and then with his
family’s patios. As he gained
experience and skills, he
The Monsey View chats
with Mr. and Mrs.
Gruenfeld,
proprietors of
UniqConcrete
Chany Rosengarten
offered his service to friends.
The news of his superior talents
and methods spread rapidly
by word of mouth. After just a
short while, job order requests
started pouring in, first with
friends, and then commercial
clients, all putting in their orders.
“When I had two months of paid
work lined up, I gave up my
work in the special needs field,
and jumped in. It was an act of
bitachon, but I was confident I
had something good going.”
Mr. Gruenfeld started off with
just one assistant, and by now
UniqConcrete has a competent
manager as well as a full staff
of trained workers. They do
all types of jobs, ranging from
commercial buildings with fifty
apartments, as well as residential
homes.
Mr. Gruenfeld went to
tradeshows and other venues to
learn all he could about the field.
When he found other fascinating
uses for concrete, he tried them
out in his backyard and shop
until it was perfected and ready
for sale. “At trade shows, I asked
many questions. How is this new
product used? How is it poured?”
I buy a pallet or two of whatever
looks interesting, and try it at
home, until I’m confident my
clients will enjoy it as well.”
The question foremost in my
mind was “So, why concrete?”
It was with much anticipation that
I went down to the UniqConcrete
warehouse in Spring Valley. I
knew not to expect just a huge
hill of dry limestone and a
23 /// [email protected]
Advertorial //
churner. I had seen photos of
some of the gorgeous patios the
Gruenfelds have done, and was
shocked to hear that they were
made of concrete.
Malky Gruenfeld showed me in
to the huge warehouse. The first
thing that hit my eye was the riot
of color.
I never knew concrete was
anything besides blocks and
slabs of grey. In that warehouse,
I discovered that the secret is the
concrete overlay that comes in
every shade of the rainbow, so
the choice of design is extensive.
The Faux Stone mosaic designs
were so pretty, I had the urge to
run my fingers over the sample. I
was almost surprised to find that
it felt like concrete!
“The earth is constantly moving,”
Malky explained. “As the ground
shifts, cement can develop
cracks.” Since overlay has an
element of pliability, the surface
remains perfect for many years.
Faux Stone wasn’t the only
creation in that warehouse,
however. In addition to outdoors
concrete, Mr. Gruenfeld does
concrete floors for basements,
storefronts and buildings. “When
you’re putting down a floor in
your basement on top of the
concrete, you’re taking several
inches from the height of the
room,” he explained. On the
other hand, polishing the actual
concrete, or pouring a floor, is a
durable, beautiful and practical
solution.
“This is concrete?” I ask,
somewhat dazed. I glide my
hand on the various slabs they
have lining the warehouse
showroom. One is a snow white,
with long gold veins in it. Another
one is charcoal with flecks of
beige.
“And what’s this?” I asked,
pointing to the next item - floors
that certainly didn’t look or feel
like concrete. They looked like
the galaxy - shiny, deep and
multi hued. I was told that the
floor was called epoxy. “It’s like
pouring a thick layer of crazy
glue onto your floor,” Yoely
tells me. “Only you can add
pigmentation, and different
elements like flecks and textures,
24 /// The Monsey View /// May 29, 2015
into it.” The floors are beautiful.
The advantage of all things
concrete are that it’s completely
custom. The actual cement
gets mixed in your home and
the design is incorporated.
It’s poured right there on the
premises. Since concrete is
seamless, you’ll have a huge
floor, without lines, cut tiles, or
halved stones around the edges.
It’s all one piece.
Next, I got to take a look at the
concrete countertops. If this
is concrete, I’m surprised at
how lightweight it feels. It’s also
extremely durable. And pretty.
Most of the samples appear
very similar in design to marble.
I wonder how it compares to
granite.
Chany Rosengarten
It was hard not to love the round slab of tabletop displayed in UniqConcrete’s
warehouse, which looks like it emerged directly out of a dollhouse or story
book. The cream colored concrete base is offset by rose colored marble and
deep hues of fuchsia veins. The table top is a custom round disk, which is set
on metal table legs. Forget glass tabletops. This design just begs for a tea
party.
I imagined if my entire kitchen would be created out of this custom color.
Or how about I play around even more and imitate this design to make my
counters a bright lemon yellow? Then all I would need is a samovar on a lace
doily and the entire picture is complete.
On the other hand, I couldn’t help being charmed by a dark grey polished
concrete countertop. These are the going colors in Brooklyn, slabs that
don’t hide their true origin. They are concrete and they look like it, in various
shades of beige or grey. I visualized a kitchen of deep hued wood, topped by
dark grey concrete. The image evokes chef knives and hunks of meat, with
mountains of diced vegetables in every color and aroma.
The Concrete countertops hold up to heat, pressure and abuse. Even in
the scenario that the seal is broken, resealing it is a quick two hour job. For
me, the most appealing aspect of using concrete for counters is the ease of
adding height. Whereas with stone, added height means added expense,
concrete countertops can come down way more than the standard one and
a three quarter inches, for kitchens that look as durable as the warmth they
provide.
Malky says “This is not
something to compare to
granite, it’s a whole new product,
especially new to our community.
People kept thinking of it as
granite, but in cheaper. In fact,
concrete is a whole different
breed, not merely a different,
more affordable granite.”
Mr. Gruenfeld tells me that
some customers come in with
an expensive piece of granite
and ask him to imitate it. “We
can design the concrete with the
exact same patterns and colors
as granite.” That’s the versatility
of concrete, you can make it
look like anything. Any color,
any design, each countertop
is custom made. On the other
hand, people who appreciate
the concrete look, which is very
trendy, will request a simple grey
slab for their countertop. “Right
now, were doing a lot of it in
Brooklyn. We’ll have a building’s
designer come in and order
fifty of the same counters and
floors. It’s a huge trend there.”
Locally, people are slowly being
introduced to the advantages of
concrete.
“I always let the client know
exactly what it’ll look like once
it’s done. This way, there are no
surprises. I show them all the
imperfections- they’re part of the
design. “We don’t want people to
get comments about it not being
‘quite like granite.’ It’s not.”
Even before the sale, the
Gruenfelds believe in 100%
customer satisfaction. They
explain all the steps to the
customer – how the counters
are made and poured at the
installation site. The pouring is a
process: first the frame is made,
then the concrete is poured. It
dries for a day, after which it’s
polished and sealed. They have
powerful vacuum cleaners to
wash up any trace of dust when
they leave. The Gruenfelds are
the only ones in the tri-state
area who are using a certain
state-of-the-art method for
pouring concrete counters. Other
providers do it using older, more
complicated methods. That’s why
they charge more for concrete
than for granite. Because of
their advanced equipment,
the Gruenfelds are able to sell
concrete counters for a price
that’s comparable to formica.
25 /// [email protected]
Advertorial //
“With so many choices of color,
how do costumers ever decide?”
I ask.
That’s another way in which
the Gruenfeld display their
outstanding customer service.
Mr. Gruenfeld has excellent
taste, as well as feel for art and
beauty. After discussing with
the clients their unique home,
needs and taste, he is able to
guide them and narrow down the
choices suited to them, so that
they don’t get too overwhelmed.
With larger client accounts, the
buyers are designers, and their
needs are accommodated as
well. They come in with more
specific requests, such as a
white counter, with a vein of red
and mauve. So, Mr. Gruenfeld
will try a few samples, until it
looks just right.
When I leave the warehouse, I
reflect on what an interesting trip
this has been. I never knew that
an item so mundane, such as the
concrete used on the sidewalks,
could be elevated into an art
form.
26 /// The Monsey View /// May 29, 2015
Chany Rosengarten
The main thing UniqConcrete taught me was to never underestimate
the beauty of a single object.
Here are just some of the Concrete based art pieces available.
Faux Stone
A display that creates the impression of ceramic stones or tiles.
Transforming drab walkways and staircases into beautiful,
multicolored mosaics seems easy.
Polished Concrete
Polished concrete transforms an existing
concrete floor into a smooth and glossy surface.
Utilizing chemicals and specializing grinding
equipment, floors are grinded, polished and
sealed, creating resilient and easy-maintenance
flooring.
Epoxy Flooring
Epoxy flooring provides a wonderful option for areas that require
particular waterproofing capabilities, such as basements and
commercial areas. It is available in a wide variety of colors, including
edgy metallic looks.
Custom concrete counters
A specially formulated concrete mixture duplicates many stones and
designs to fashion a beautiful and durable custom countertop. These
stone creations are heat resistant, stain resistant and created from
strong, flexible material that is highly impervious to chips or damages.
Decorative Outdoor Concrete: Enhancing outside concrete work
with decorative applications, adding brick outlines or patterns tov
create customized works-of-art on pathways, patios, decks, and
pools.
EndlEss PossibilitiEs.
Meet Concrete.
Custom concrete counters the latest innovation to hit
the Monsey market.
• Affordable
Solution?
Concrete.
need flooring for your
commercial property?
UniqConcrete is the solution.
Choose from:
poliSHed ConCrete
epoxy flooring
polyuretHAne CoAting
• Custom design & color
fAux Stone
• Custom edge
terrAzo look
• Seamless
• Custom design & color
• High end look
• Custom size tiles
• Very durable
• Heat resistant & waterproof
• Highly durable
• low maintenance
• Waterproof & long lasting
• Soundproof & slip resistant
Ask about our wholesale pricing
for builders and Contractors
845.554.5230
[email protected]
ideal for businesses, schools,
Yeshivas, Halls, Warehouses, stores
845.554.5230
[email protected]
ConCrete ServiCeS: mastic removal, epoxy removal, concrete prepping & grinding, 27
outdoor
decorative concrete
/// [email protected]
flairdesignstudios.com
Concrete Counters.
The choice is yours.
The pleasure, ours.
Doin
Shiddug a
ch?
c a ll
a ny ti
us
me!
Which one
belongs on
your
kallah’s
wrist?
You don’t trust just about anyone with bejeweling
your kallah. That’s why we encourage you to
take your time when making your choice.
Come on in to discover our showcase
of breathtaking bridal bracelets in
18k and 14k at every price point.
Now you can make a Fortunate
statement without spending a fortune.
Evening
appointments
available
FORTUNATE
J E W E L S
845.402.6110 – [email protected]
Advertorial //
Of Socks,
Suspenders,
and Style
Sock Shoppe takes
accessorizing to a new level.
an idea that enhanced the
customers’ experience, she took
note of it. Colors and designs
were chosen. This is how The
Sock Shoppe was born.
When Mrs. Fisch opened The
Sock Shoppe, she had a very
ambitious goal - to provide the
local community with a store
that would fill every hosiery and
accessory need.
She went around, studying
retailers in NYC, NJ and
elsewhere. Wherever she saw
32 /// The Monsey View /// May 29, 2015
As soon as the doors opened,
they understood the full extent
of the need they were filling.
“I didn’t realize just how
busy it would get. We had
two registers, but we didn’t
think we’d use them both.”
They started off with just one
employee. Opening up for
the back-to-school season in
September, they quickly came to
realize just how much Monsey
had been waiting for this. “That
Succos season was so busy, we
quickly had to hire more help.”
One year later, for their first
anniversary sale, they offered
a survey to customers. It
was an eye opening way to
interact with the Monsey
community. The response was
overwhelming. Over 850 people
took the time to fill out the
survey and mail it back. It gave
The Socke Shoppe the ability
to provide customers with
exactly what they were looking
for. In addition to the thanks
they got for the services they
were already providing, people
had excellent suggestions for
requests, which were all taken
into consideration.
“That’s what we’re in business
for. We’re here to help. Our goal
is to guide and help you with
what you need. Making a sale
comes second.” When opening
the store, Mrs. Fisch wanted
to provide a one-stop-shop for
all accessories a person could
need to complete an outfit.
Today’s very well-stocked
store is evidence that they
have succeeded in that goal,
and then some! Despite their
huge selection, their excellent
customer service ensures that
the customer will be directed to
the right choices.
“How are you able to carry
Chany Rosengarten
everything?” I ask. I imagine
mountains of leftover, out of
style socks that are kept, just in
case a customer needs it. Mrs.
Fisch laughs. I understand that
that isn’t the case here. “What’s
left over, we donate to the
needy. In addition, we had this
campaign last year where you
bought an accessory and donated
one to Kupat Ezra at the same
time. When stocking the store
with every customer in mind,
we realize that it goes hand in
hand with giving back to the
community.”
Mrs. Fisch has never hesitated
to be daring and carry the latest
styles. She recalls when the
turbans changed styles, and kept
changing knots. First, the simple
knot morphed into the Miami
knot, then it got even taller
and wider. Each time, they kept
bringing in the new line in every
color. Delighted with the selection,
the customers quickly embraced
the novelty of each change.
Custom jewelry has also evolved
over the years. They kept
bringing in different types, first
more cautiously and on a smaller
scale. As customers kept buying,
we found out what they like.
The Socke Shoppe likes to keep
up the latest fads, whether it’s
sweatbands, earmuffs, or the
cute footsies. They’ve watched
the trends going from buying
matching socks to every outfit, to
barefoot - designer barefoot! It’s
surprising and exciting.
I ask Mrs. Fisch what the most
interesting customer request has
been. “We’ve had a customer who
came in, and there was this little
puppy in the back of her carriage.
She bought two matching bows
to be worn next to the puppy’s
ears.” Also, she remembers a
customer buying thirty five of the
same sweatband. The customer
asked for a better price, as he was
buying in bulk, so they asked him
what it’s for. They had noticed
that he kept trying hair ornaments
on his eyes, not his forehead.
“I’m going to entertain our entire
family at the Seder,” he said.
“These will be worn to replicate
Makas Choshech.”
What is the best advice they’ve
been following? “The customer
comes first,” she says. Sometimes
returns are made, customers have
demands. But the guiding advice
they always implement is to put
the customers’ needs first. The
customers are, after all, the reason
for this business. Every employee
is trained in customer service, and
to help the customer walk out
knowing that she found what she
needed. “We’re here to find your
need, and then to fill it,” Mrs.
Fisch says.
We part with the most intriguing
anticipation. “You’ll never believe
what’s coming out for next year,”
she says. “You wouldn’t even
imagine what could be worn as
hair accessories.” I’m curious, but
I trust it’s something good. Since
its inception, The Sock Shoppe
has only brought wonderful
surprises to Monsey. Now, like ten
years ago when they first started,
we’re waiting. •
33 /// [email protected]
Advertorial //
THE SOCK
SHOPPE
DIFFERENCE
Summer is fast approaching and the balmy weather has kids (and adults) dreaming of fun-filled
summer days ahead. But wait! Devoiry needs a swimming bag, Chezky won’t dream of sticking his
toes in the pool without his goggles, the baby needs a summer hat to cover his silky soft complexion,
everyone needs swimming robes, your hosiery drawer is empty and last year’s summer outfits need
updating. Help!! Fear not, the Sock Shoppe is here.
With summer just around the corner,
Sock Shoppe is fully stocked with every
imaginable summer accessory necessity for
the entire family, all at a range of prices to
Walk into the Sock Shoppe located in the
suit your budget. From the latest hits to
Shopper’s Haven Mall and you’ll be greeted
your basic needs, Sock Shoppe is your onewith a dazzling
stop destination for
array of leg wear
the pool; carrying
and accessories.
Discerning
customers
know
that
they
everything from robes
Infinitely more
can
walk
in
for
hosiery
and
walk
out
and beach towels to
than just socks
swim bags, nose clips,
outfitted
with
everything
they
need
to
and hosiery, the
bathing caps and
store offers a
be ready for the season - be it winter,
goggles.
cornucopia of
summer, spring and fall.
snoods and turbans,
jewelry, earrings,
And it’s not just
hair accessories,
summer. Every
swim accessories, jewelry bags, baby shoes,
season, Sock Shoppe brings you the
baby moccasins, tozees, pajamas, belts,
finest and most fashion forward seasonal
neckties, bowties, suspenders, bibs and
necessities. Discerning customers know that
even raincoats. Sock Shoppe’s logo declares:
they can walk in for hosiery and walk out
"From head to toe, we've got you covered"
outfitted with everything they need to be
and they really mean it!
ready for the season - be it winter, summer,
ALL THE ACCESSORIES YOU NEED
AND WANT
34 /// The Monsey View /// May 29, 2015
Shoshana Bernstien
spring and fall.
Whether you’re choosing a snood that
complements your facial structure to
exploring the store's extensive Cameo
Collection – hypo-allergenic, fashionable
yet comfortable
earrings– the
Sock Shoppe
will help you
complete any look,
on your budget.
Their incredible
selection takes
your outfit from
ordinary to
extraordinary with
the perfect addon. And if you are
the type that feels
like a deer in the
headlights when it
comes to choosing,
Sock Shoppe’s
dedicated staff
will guide your
purchase so you
get the exact look
you were hoping
for.
Sock Shoppe
specializes
in children's
jewelry and
hair accessories,
offering trendy, up-to-date and adorable
costume jewelry, unbreakable metal
headbands, floral headpieces for infants, the
cutest, trendiest pre walker and beginning
walker shoes and much, much more.
Mommies throughout Monsey wanting the
latest looks for their adorable baby, make a
Sock Shoppe trip top priority. The adorable
options don’t stop at babies. Personalization
has quickly become one of their most popular
services and is currently all the rage with
graduation time just around the corner. Now
you can gift your favorite teenager with a
personalized gym bag, beach bag, wristlet,
jewelry roll, cosmetic bag, or shower bag
guaranteed to bring a
smile to her face.
LET’S TALK
SOCKS
It’s not called Sock
Shoppe for nothing!
Walking in to the
store is a sensory
pleasure with sock
of every color of the
rainbow and beyond
lining the walls. "It's
like walking into
a candy store for
socks!” quipped one
customer recently.
There are socks for
every member of the
family, starting with
the simple solids –
anklets, triple rolls,
and minis; in sizes up
to size 8 for younger
boys and girls. Bring
your outfit it and
find the perfect
shade sock to make
it complete. Knee
highs for older girls, teens and women come
in solid color and with designs from simple to
trendy with sport lace, ribbons, frills or studs.
Fine-textured Shabbos socks include designs
with shimmer, metallic coloring, crocheting
and zippers.
Advertorial //
HOSIERY DEMYSTIFIED
for special occasions.
When it comes to choosing stockings,
tights or knee highs many women end up
bewildered by the endless options available.
The right denier, texture, size, fit and
control can be so confusing. Way too often
women settle for hosiery that is less than
perfect, wearing stockings that don’t fit
right, don’t feel right and don’t last as long
as long as they hoped it would.
The Sock Shoppe difference extends to
girls as well. Choosing the right hosiery
that meets school requirements can be a
bewildering chore. The Sock Shoppe has
a list of each school’s mandates and staff
members spend the time needed to make
sure every girl leaves equipped with her
needs.
That’s where Sock Shoppe stands out above
the rest bringing their proficiency in the
PERSONAL CUSTOMER SERVICE
industry to you to take the mystery out of
hosiery shopping. Sock Shoppe believes
There has never been a better time or a
that hosiery, a daily
more perfect place to
necessity, should
find the personalized
fit every customer’s
Personalization has quickly become
customer service
exact requirements.
you deserve when it
one of their most popular services and
With over 10 years
comes to shopping
is currently all the rage with graduaof experience, Sock
hosiery and
tion time just around the corner.
Shoppe's know-how
accessories. Whether
means you never
you are coming in
have to settle for
for the hosiery that
anything less than
finally fits you just
the perfect combination of hosiery options.
right or looking for the ultimate baby gift,
need to accessorize a humdrum outfit with
Experienced staff goes the extra mile to
an accessory that wows or need the belt
help each customer examine the choices
that perfectly matches the shade of your
and find the hosiery that is right for her.
new summer outfit, Sock Shoppe is fully
Beyond the expertise, Sock Shoppe is fully
stocked and expertly staffed to fill your
stocked with more than 20 brands, and
every need.
have swatches for every type and color of
hosiery they carry. Customers can actually
Come in today and experience for
feel the difference between the various
yourself the Sock Shoppe difference.
thicknesses (measured in denier) and
We are looking forward to exceeding
materials, and can decide if they want
your expectations!
sheer stockings, opaque tights, or anything
in between. Custom seams are available
Sock Shoppe is located at 27
within two day of your purchase, or sooner
Orchard Street, #110, in Monsey, NY.
ADMIT IT.
You’re secretly wishing
camp started today.
2
Therapist’s Handbook//
Making
Sense of
Sensory
Chaim’s mother walked
into my office this week
looking exhausted and
frustrated. Her voice
trembled slightly as she
detailed the challenges
she dealt with every day
with her eight-year-old
son. She felt battle-worn,
upset, and most of all,
frightened, as she watched
her son’s behavior spiral
out of control.
As an occupational therapist for over fifteen
years, as well as a mother to five wonderful
children ka”h, I am in a unique position. These
two roles have taught me that not everything in
life can be found in a textbook, and I have gained
priceless experience working with so many
children in our community, as well as my own.
38 /// The Monsey View /// May 29, 2015
She stated that parenting
Chaim had become an
ordeal in so many ways.
He insisted on wearing
only two particular pairs
of pants that he found
comfortable, despite the
choices she offered him
every morning; getting him
dressed was becoming
a dreaded task. The tags
all had to be cut out, or
he wouldn’t wear his
shirt, and the seams on
his socks really bothered
him. Breakfast was also
a battle. Chaim insisted
on eating only crunchy
toast - nothing else - and
if his mother suggested
other options to him,
he adamantly refused.
This barely gave Chaim
good nutrition before
starting his school day.
Mornings were becoming
a daily disaster, and it
was affecting the entire
household.
In school, his mother
explained, he was labeled
as the class troublemaker
and was known for
his angry outbursts. In
addition, he had difficulty
sitting still for more than a
few minutes during class
time, and he struggled
with his reading, as well as
holding his pencil correctly.
His classmates didn’t like
playing with him, because
Chaim was always
touching their belongings
and acting aggressively
towards them. The Rebbe
wanted to help him but
didn’t know what to
make of his behavior, and
Ricki Dembitzer MS,OTR/L
Chaim’s parents were helpless
to explain their baffling child.
Chaim is most likely suffering
from SPD. Although the above
account may seem extreme,
it is not. For many of you,
parents who are living with a
child with sensory dysfunction,
this story is all too real.
This account depicts how a
particular child is affected by
SPD. There are different levels
of SPD- from mild to severeand this level can be evaluated
by specific standardized
tests administered by an
occupational therapist. An
individual can over- and
under-respond to the same
sense or a variety of senses
and all to varying degrees of
intensity. Proper diagnosis is
key to successful treatment of
the issue. (Keep in mind that
all of us have sensory needs
and preferences, and it is only
considered a “dysfunction”
when it interferes with daily
life; otherwise it is just part of
what makes us human.)
In Chaim’s case, he
was demonstrating
hypersensitivity to tactile
input. This was apparent in
the way he refused to wear
clothing that he didn’t find
“comfortable” - like the tags
in his clothing and seams
on his socks that bothered
him - and his strong food
preferences. In addition,
Chaim’s reflexive fight/flight/
fright response was triggered
every time his classmates
muscle tone, balance,
came too close for comfort;
coordination, eye movements,
when his personal space was
auditory processing and the
compromised, he would react
ability to use both sides of
aggressively. This was his
our body simultaneously
“fight” response to his inability
(bilateral coordination). The
to tolerate the uncomfortable
receptors in the body for the
sensory sensations he
vestibular sense are hair cells
was experiencing. Chaim’s
in the inner ear. A child with
nutrition was suffering, as
a vestibular dysfunction may
well, and this definitely did
have skipped the crawling
not help him with his focus
stage or may have been a late
and attention throughout the
walker. He may have difficulty
school day. Chaim’s excessive
copying from the board or may
need to touch his classmates’
not have an established hand
belongings and objects in
preference by the age of four
his environment could either
or five. He may experience
come from a strong impulsive
difficulty using both of his
need to touch (sensory craver)
hands together, a skill required
or from a dysfunction in his
to carry out tasks like cutting
proprioceptive system, a sense
with a scissors while turning
I will describe in the next few
the paper with the other.
paragraphs. His difficulty with
He may seem clumsy due
reading, as well as his poor
to deficient gross-motor
writing skills could stem from
skills, and stumble and trip
a variety of underlying causes,
frequently.
including visual-perceptual
difficulties, finemotor weakness,
poor reflex
The Rebbe wanted to help him but
integration, dyspraxia
didn’t know what to make of his
(motor planning
behavior, and Chaim’s parents
difficulty) as well as a
were helpless to explain their bafpossible dysfunction
fling child.
in his vestibular and/
or proprioceptive
systems. His inability
to sit still during class
A child can also over- or
indicates a dysfunction with
under- respond to their
the vestibular system. What
vestibular sense. A child
are these systems and how do
who over-responds and is
they affect us?
therefore hypersensitive
The vestibular system affects
- may get carsick easily or
our sense of movement,
avoid playground activities
39 /// [email protected]
such as swinging, spinning or
sliding. He may even be fearful
of elevators or escalators.
Children who under-register
the vestibular sense may
not notice a moving object
or may lack interest to move
in general. They may also
be able to tolerate extended
movement on a swing, for
example, without getting
dizzy. The vestibular sensory
heavy. The child with poor
proprioception has difficulty
interpreting sensations about
the position and movement
of his body parts. He is often
uncoordinated and “klutzy.”
This is the child who may
push too hard on objects and
regularly break toys or pencils,
because he doesn’t have a
natural sense of knowing
the proper pressure to exert.
Have you ever lifted a
glass of water that you
assumed was full, only
All of us have sensory needs and
to pick it up and realize
preferences, and it is only considyou had exerted too
ered a dysfunction when it intermuch force because it
feres with daily life; otherwise it is
was really an empty
glass? This sense of
just part of what makes us human.
proprioception helps
you exert the proper
force and grade your
craving child needs to be in
movement specific to each
constant motion as much as
activity that you do.
possible in order to function.
A child with proprioceptive
This is the child who can’t sit
dysfunction often has poor
still (think Chaim). He may
body awareness. This may
be a thrill-seeker and enjoy
lead to difficulty with ordinary
spinning and swinging very
tasks such as getting dressed,
high for long periods of time
closing buttons and zipping
without getting dizzy.
zippers, especially without
Proprioception is the sense
the use of his eyes. Usually a
that tells us where we are
child like this prefers to rely
space-wise. The receptors for
on his visual sense since he
this sense are mostly in the
can’t depend on his sense of
muscles, skin and joints. We
proprioception. He may also
get the best proprioception
have trouble orienting his body
input when we actively
position for dressing and may
stretch and tighten our
frequently fall, trip or bump
muscles in a resistive way,
into people or things.
like when doing a push-up
If a child is hypersensitive to
or lifting something that’s
proprioceptive input, he will
probably prefer to be more
sedentary and not move
much. He may also avoid
activities that require weightbearing such as jumping,
hopping, running, etc... The
child who under-responds
(hyposensitive) will probably
have low-muscle tone and
break things easily by mistake.
He may also “fix” his muscles
into position such as fixing
his elbow into his ribs while
writing. The sensory-craving
child will purposely bang
and crash into objects in the
environment and jump from
high places. He will prefer tight
clothing and possibly chew on
objects constantly to get input
into his mouth.
We have now touched upon
all of the seven senses: touch,
vision, hearing, smell, taste,
proprioception and vestibular.
Hopefully, you have gained
an understanding into the
complex but fascinating
way that our brains process
sensory information from
our environment, each in our
individual way. Next week, we
will introduce two other types
of SPD to help further clarify
this common but confusing
disorder. With that clarity,
we can learn what we, as
parents, can do to help our
children with practical tips
and suggestions, which can be
implemented immediately.•
Ricki Dembitzer MS,OTR/L is a pediatric occupational therapist practicing in Rockland County.
She has a bachelor’s degree in psychology, as well as in health sciences, and a master’s degree in
occupational therapy. Her areas of expertise include - but are not limited to - sensory integration,
fine motor development and handwriting, reflex integration, visual motor/perceptual skills,
executive function skill enhancement, and overall muscle strength/tone improvement. She lives
in Wesley Hills with her husband and five children ka”h, and has been practicing occupational
therapy for more than fifteen years.
40 /// The Monsey View /// May 29, 2015
To Tour
Europe.
TOUR FOR
WOMEN & GIRLS
August / 10 >>> August / 18
Enjoy a full tour around Europe
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in t
h
TIME
EWs
.
Floodwaters Deepen
in Houston After City
Gets More Rain
..
SUMMER
eN
At least 14 killed by the holiday weekend
storms in Texas and Oklahoma
(HOUSTON) — Floodwaters deepened across much of
Texas on Tuesday as storms dumped almost another foot
of rain on the Houston area, stranding hundreds of motorists and inundating the famously congested highways that
serve the nation’s fourth-largest city.
Several more fatalities were reported — four in Houston
and one more in Central Texas. That brought to 14 the
number of people killed by the holiday weekend storms in
Texas and Oklahoma.
The water rose sharply overnight as about 11 more inches
of rain fell, much of it in a six-hour period. By Tuesday
evening, most rivers had receded back within their banks.
The floodwaters affected virtually every part of the city
and paralyzed some areas. Firefighters carried out more
than 500 water rescues, most involving stranded motorists. At least 2,500 vehicles were abandoned by drivers
seeking higher ground, officials said.
Visiting: Vienna, Croatia, Zagreb,
(‫פרעשבורג )ציון החתם סופר‬
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(airfare included)
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AzamruTours.com
[email protected]
The flooding closed several highways, and the ones that
stayed open became a gridlocked mess.
Interstate 45 near downtown was backed up for miles on
Tuesday morning, and a handful of motorists traveled the
wrong way on the highway to retreat from high water.
The small cars weaved between massive 18-wheelers as
other drivers stared at them in disbelief. With no end to
the backup in sight, some drivers got off the freeway, only
to be held up again by water covering nearby access roads.
In the Heights neighborhood about 5 miles from downtown, groups of people roamed the streets after escaping
their stalled cars, and police cruisers blocked some dangerous roads.
Some motorists were stuck on I-45 all night, sleeping in
their cars until the backup was cleared about 8 a.m.
41 /// [email protected]
42 /// The Monsey View /// May 29, 2015
43 /// [email protected]
h
in t
EWs
.
Death Toll in India’s
Intense Heat Wave
Soars to Over 1,100
..
eN
SUMMER
Temperatures in parts of the country
have neared 122°F (50°C)
India’s heat wave has now claimed over 1,100 lives, with
spiking temperatures melting roads in the capital, New
Delhi, as the country awaits the arrival of the annual
monsoon rains.
More than 850 people have succumbed in the southeastern Indian state of Andhra Pradesh, where extreme
temperatures claimed more than 200 lives in one district
alone. In neighboring Telangana state, at least 266 people
have died, officials say. Deaths have also been reported
in the eastern states of Odisha and West Bengal, and in
Gujarat on the country’s western coast. With temperatures
in parts of the country nearing 122°F (50°C), most of the
deaths have been reported over the past week.
In New Delhi, where temperatures have been hovering
around the 113°F (45°C) mark, the local Hindustan Times
newspaper carried a picture on its front page on Tuesday
of the disfigured white stripes of a pedestrian crossing as
the asphalt on a city road melted in the extreme heat.
TIME
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Israel.
TOUR FOR
WOMEN & GIRLS
July / 29 >>> August / 7
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Sleep and food arrangements included.
Tour Includes:
‫מקומות הקדושים‬
Shabbos Nachmi in
Yerushalayim.
First fifteen
customers to sign-up
enter a raffle to win:
One Way Ticket
Upgraded To
Business Class.
- 4 winners -
Most of the victims of the heat wave sweeping across the
country were elderly, homeless or construction workers
forced to work outside even as temperatures climbed, the
paper said.
Annual monsoon rains that are expected to hit southern
India in the coming days will bring some relief — although it will take some time for the rains to reach
northern India, Agence France-Presse reports. Even as
the rains are forecast to arrive in the south of the country,
meteorologists expect above normal temperatures in north
and central India until the weekend, the Economic Times
newspaper reports. In New Delhi, substantial relief is only
expected to arrive in early June.
44 /// The Monsey View /// May 29, 2015
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Attractions
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45 /// [email protected]
‫שבועות תשע”ה בחצר הקודש בעלזא‬
‫‪46 /// The Monsey View /// May 29, 2015‬‬
47 /// [email protected]
‫בחצר הקודש סאטמאר‬
\
48 /// The Monsey View /// May 29, 2015
‫הילולת הרה”ק בעל מנחת אלעזר ממונקאטש זי”ע אצל אדמו”ר ממונקאטש שליט”א‬
‫הכנסת ספר תורה לביהמ”ד פאפא מאנסי בהשתתפות כ”ק אדמו”ר מפאפא שליט”א‬
‫‪49 /// [email protected]‬‬
‫בחצר הקודש סקווירא‬
\
50 /// The Monsey View /// May 20, 2015
‫בחצר הקודש סאטמאר‬
‫\‬
‫בחצר הקודש וויען‬
‫\‬
‫‪51 /// [email protected]‬‬
Serial//
Stone
Duvid’s Story:
It’s night. Finally.
Which means the
mosquitoes
are
having it good. But
so are the people.
Gemachim
are
closed.
Until
tomorrow morning at seven, when I
have to show up at Rotman. I wonder
if I can tell him to hold off on his
demands, push him off for another
week or two. His kids don’t go to
sleep the way mine do, with a hole in
their stomachs the size of my heart.
Now it’s night, and my children are
blissfully asleep.
In their dreams, perhaps they find
their salvation. I know their dreams;
I feel their dreams. They dream
52 /// The Monsey View /// May 29, 2015
of pita smeared generously with
techina, thick enough that each bite
squeezes a blob onto the edge of their
lips. They dream of a family table.
I’m sitting at the head. My wife sits
down; we are one circle. The soup is
on the table, its aromatic steam filling
the kitchen with a heavenly scent. We
wash and make loud brachos in that
sing-song reserved for the well fed.
We all dig in. Our stomachs are lined,
satiated, and will not demand our
attention for quite a while. For a few
moments, all is still, as our insides
digest the idea that there’s enough.
There’s enough. And we can all just
sit together, maybe look each other in
the eye. Replete with good food, we
can bring ourselves to smile.
Are those their dreams? Ha! Those
dreams should be mine.
However, they are dreams I don’t
allow myself to dream. I have hope
that my precious little ones, still
smaller, still pure, allow themselves
to dream such ridiculous dreams.
I don’t waste time on dreams like
these. They only make waking up
even harder; a harsh, stark thud into
reality.
I open the gates to our home with
my metal key. Bleach. The smell of
dried bleach, sharp and pungent,
welcomes me home. My wife uses it
to sanitize the day’s riffs out of our
lives. But bleach doesn’t carry the
scent of hope for a better tomorrow;
it just reeks of cleaning yesterday’s
messes.
Chany Rosengarten
There's
always time
for a
A NEW GENERATION
“Chaya,” I call her from the little
square of outdoors that we’ve
claimed as our own. Rightly so,
because it leads to our outhouse,
so who else would want to
claim their stake on it? Her head
emerges in the kitchen from
behind the brown curtain I had
acquired at the Arab shuk. That
curtain. I had been making my
way to the Kosel at six o’clock in
the morning, and the poor stallkeeper had offered it to me for
two measly lira. A first deal of the
day, a good luck, giveaway sale.
She steps outside and starts
hanging them on the makeshift
clothesline under the tree. I follow
her; we haven’t seen each other all
day, but not by default. I’ve been
avoiding her until I could wipe
the effects of that conversation
with Becher off my face. Chaya is a
shrewd woman, not easily fooled
by pleasantries, who can sense
my wilting heart with one intake
of my countenance. She’s like
that. People talk about chochmas
hapartzuf. Chaya makes that into
child’s play.
Chaya had not been pleased with
my bargain. “How many times
did I tell you, I need nothing!
Even those two lira are better
spent on things the kinderlach
need. Like bread.”
Which is not to my advantage
today, when I want to protect
her from knowing what I already
know, what’s robbed me of my
day.
I had failed in her eyes. But, one
day, when I hadn’t been home,
the curtain had miraculously
gone up, wavering on a string of
utility thread. If she would have
let me know she wanted it, I could
By now I think I’ve calmed down.
I’ve stopped off at Masmidim.
There was kugel there. Don’t ask
me how Brizel can spare a kugel
every Monday night. But he
can, so I ate my fill and smoked
and now I’m home, much better
prepared to hide what
Becher said.
His kids don’t go to sleep
the way mine do, with a
hole in their stomachs the
size of my heart.
have done a better job at hanging
it. Nu, shoin.
Chaya’s hands are red and soft
from constant contact with water.
Over her arms, she drapes soggy
shirts and the pants that have
been cut and hemmed short, now
that the summer is here and the
boys have outgrown their original
length.
I will not tell her a
word. Not a word. Or
even a breath. I won’t
even think about
it, lest it taint the
conversation in the
slightest, and she’ll
figure it out.
“So I went to Machane Yehuda,”
Chaya finally volunteers.
“You did. How?”
“With the Shabbos gelt.”
“Oh.” It’s still Monday. A wave of
panic starts in the lower part of
my stomach, but I must squelch
it before it engulfs my chest. I try,
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‫חלב‬
‫ישראל‬
Serial//
but Becher’s voice is still echoing
in my head. Gazlan that he is, that
Becher. Taker of lives. For what?
Because he decided his kavod is
more guaranteed with a yeshiva
than a kollel?
“And I brought home a box of
carrots. Why are you angry again?”
“I’m not.”
“You’re not. You’re just acting like
you’re hiding that you are.”
I pull my hand away from my beard
before I tug it yet again. I stand
perfectly still, and it hurts, because
now I acutely feel all the emotions
running threw my sinews, the panic
coursing its way through my veins.
“I smell cigarette in your breath.”
“Can’t a man puff?”
“A man can do whatever he wants.
It’s his wife who needs to do
whatever she must. Wake up at
dawn. Cook up the milk. Send the
kids off, clean and sew. Knit their
yarmulkas, sew up their socks”
I allow her indignation to swell over
me. I smell the tension that brews in
two tired souls. “Chaya, it’s been a
rough day for both of us.”
“Yes,”
she
says.
“I’m
not
complaining. I’m not saying to do
what Velvel Parness did, chalila.
Never. You sit and learn, and I’ll
manage. All I’m saying is that I
went to Machane Yehuda. And BenAviv’s stall had lots of carrots, and
at the side, I saw a crate of carrots
that wouldn’t stand up to the day’s
sun. So I asked him for it. And he
said I could have it for a few lira. So
I walked away. Then he said I could
have it for forty pence. So I walked
away again. After circling the entire
Machane Yehuda several times,
54 /// The Monsey View /// May 29, 2015
making sure he saw me approaching
other stalls, I came back. I told him
I’ll come back after closing. I came
back after closing. With Perele. I
had been praying the entire time it
should still be there, and it was. I
knew it would be there. Silly that I
had even tried earlier. Perele walked
around with very straight shoulders,
carrying herself as if she’s one of the
shoppers, even though all the stalls
were already closed. I can’t stand
how she wants to pretend she isn’t
who she is, the daughter of paupers,
helping her mother collect what
everyone else had discarded. So I
urged her to collect the loose carrots
that had slipped beneath the metal
booth tables.”
I say, and watch her shrink away as
my voice grows congratulatory.
We step into the kitchen together.
“They were all soft.” Chaya sighs
as she brings the pot to the table.
“Every single one of them. This is
what I got out of the crate when I cut
away the rest.”
“You won’t get money this week,”
Chaya guesses, her eyes raking mine
for confirmation. “He’s insulted
again. He made new rules. You were
late too many days.” She waits.
“I did. I had to buy fabric.”
“You had to.”
“I had to. For the Yomim Tovim.
Malka is sixteen.”
“Nu nu. How are we going to have
food for Shabbos?”
“Becher.”
Slowly, I breathe. Be still, I tell every
fiber of my being. Chaya observes
me. I don’t flinch. I feel the burn of
shame and failure rise up inside me
and sear my soul. It has nowhere to
explode, so it implodes in my lungs,
I feel the burn of shame and failChaya
says
nothing
more.
ure rise up inside me and sear my
She clamps her
lips together until
soul. It has nowhere to explode, so
they’re so white,
it implodes in my lungs, my ribs.
they’re
nearly
invisible. I can
see Perele in my
mind’s eye, standing regally despite
my ribs. Despite what I feel inside,
her faded blue dress, protesting
I nonchalantly lift my hand to my
the awkward stance she must have
yarmulke and massage it against my
taken to crawl under the table and
neck and forehead, wiping sweat
collect the carrots.
from my temples.
The tiny pot holds an amount of
food that looks like you’d serve it
to a baby. Not soup. But the mush
is masked well in salt and black
pepper, and nobody can be picky.
That’s the thing about eating when
you’re hungry.
“So you didn’t spend the ten shekel,”
In the bedroom we all share, Chuna
stirs from his sleep on the window
sill, kicking the blanket. He opens
his eyes and sleepily wedges his
feet into his shoes, groping his way
to the outhouse. His thick peyos are
twin bushes by his ears. The words,
I will never let me children down,
echo through my head, mocking
my futile promise I had made to my
The closest taste
to home
children even before they had been born, when I
was still a boy of fourteen on a very hot day, and
everything, even the water, was rationed.
Chaya continues to peer into me until she knows.
Suddenly I can’t take it anymore. I always have to
be the strong one. For what? It never ends. It never
gets better. The expectations are always dashed. I
do everything I can to please, and yet, I let them
down. My wife, the kinderlach. My hands are tied.
“Becher is not the Eibishter!” I yell.
Chuna comes back into the house and looks up at
me, then to Chaya for reassurance. But she doesn’t
see him; she has eyes only for me. So he continues
on to bed, climbs up on the limestone windowsill,
and settles back in.
I feel caged.
“Zei Gezunt,” I say to her and bolt, too hastily for
apologies, for explanations. I think my behavior
alone explains it all, if she hasn’t already figured out
in a flash the shame I run to hide.
Outside, I shudder with unshed words and tears.
Across the forested hill, the Zionists are building.
I sit down on a low stone. The road is dusty. A
mustached Arab passes by, his eyes as hard as mine.
I lift my right hand in my heartiest greeting, and he
continues on. I don’t have pepper spray with me,
and I’m outside the walls. A shudder runs up my
spine and tickles the back of my neck, which I hold
very erect.
Apartments everywhere. Big, cement apartments
like monsters with hollow eyes and mouths,
makeshift cranes hovering over them. Are there
really people who can afford to build them, to buy
them?
I stay and stare for a very long time, until my
eyes grow unfocused and I am certain that Chaya
is surely asleep. That’s how I never find out that
Becher and his few shekel are not an issue anymore.
That’s how Chaya never gets to tell me the news
she was waiting to share, which will make finding
a fligale of chicken for Shabbos among the least of
my problems. I only find out two days later, when
Wertheimer comes to tell me the news of my own
home.
To be continued…
Serial for Kids //
Dina
A School Story
Although “Dina” is a
fictitious account, Dina
and her family are real
people with only minor
details changed. Dina
grew up in America at a
time when staying true to
one’s Yiddishkeit was not
“in.” Still, her courage,
which she put to good
use in this school story,
continued to help her as,
despite the difficulties,
she grew up and raised a
family Tatte and Mama
would be proud of. The
author, a granddaughter
of Dina, is doing all she
can to make her dear
Babby Dina proud.
56 /// The Monsey View /// May 20, 2015
Sury Spitzer
CHAPTER 2
School
T
oday was going to be the
first day of Fourth Grade.
Dina took the tin lunch box she
had been sitting on, silently
said goodbye to the empty bird
nest, and climbed through the
window into the dining room.
Miriam was waiting for her.
“A gitten tug, medelach,”
Mama said. “Remember to
cross the street at the lights
and come right home when
school is over.”
“We will, Mama,” Dina
replied, as she and Miriam
hurried down the stairs. Her
voice echoed up and down the
stairwell. “A gitten tug, Mama.”
Mama, Mama, echoed back to
them.
Dina loved the sights and
sounds of Bedford Avenue. The
pungent smell of pickles tickled
her nose as she passed Yenkel
the Pickle Man. She would
much rather offer to help at the
pickle stall, with the cheerful
yellow umbrella shading it,
than head toward school. Then
she could hope that Yenkel
would offer Miriam and her a
small pickle to share. But this
morning she couldn’t linger.
School was open, and she knew
she must not be late.
Friday when Dina was seven
years old and had been
admiring Sam’s seltzer truck,
which had been parked in front
of their building.
“I better hurry home now,
Sam. Shabbos is coming, and I
Soon they passed Sam the
didn’t have my bath yet,” Dina
Seltzer Man and his lumbering
had said.
white truck. Dina and Miriam
waved to
Sam, and
As Dina watched Mama light the canhe called
out in his
dles, one for each child in their family,
hearty way,
she wondered which candle was for her.
“Hello there,
my little
princesses.
“Humph,” Sam had grunted,
Are we off to school on this fine
hauling a crate of seltzer onto
morning?”
the truck.
“Yes,” Dina shouted back.
“Are you ready for Shabbos,
“Grade Four!”
Sam?” Dina had asked.
“My, oh my, Grade Four it is,”
“Mmm.”
Sam called back, waving and
waving until he could no longer
“In my house there’s a long
see them as they turned the
line for the bath. If I come late,
corner onto Wilson Street.
Miriam will go before me, and
I like to get the water first. I
Sam was like an uncle to
must hurry!”
Dina. It had all begun one
57 /// [email protected]
Di
“You’re a lucky girl, Princess,”
Sam had muttered then. “I loved
Shabbos when I was a boy in the old
country.”
“And now? Don’t you love
Shabbos now?” Dina’s voice had
been tinged with disbelief.
“I lost Shabbos many, many years
ago, Dina,” Sam had said sadly,
kicking the crate to the corner.
“There’s no such thing! In our
house, Shabbos comes every week,
and everyone can have Shabbos
there,” Dina had said passionately.
“Come to our house on Shabbos.
Come, come,” Dina had begged.
Ever since then, Sam had been a
steady Shabbos guest at the Eisen’s
home, and he always remembered
to bring along a bottle of seltzer for
Shabbos.
At the Eisens, Shabbos was
special. On Friday night, Mama
wore a lacy white tichel and a pretty
white apron tied around her waist.
Dina always thought that Mama
looked exactly like the Shabbos
Queen they were welcoming.
And as she watched Mama light
the candles, one for each child in
their family, she wondered which
candle was for her. When Mama
would finish lighting, Dina would
kiss Mama on her hand, and
Mama kissed her on her forehead.
Dina treasured her kiss. She tried
58 /// The Monsey View /// May 29, 2015
keeping it there all week long
without washing it off, and on
Friday, when she took her bath and
scrubbed her face shiny, she knew
she would get a brand-new kiss
that evening.
Dina and Miriam walked down
another block of wide sidewalks,
tall brownstone buildings, glass
storefronts, apple sellers, and an
occasional large car roaring past
them. They passed a tree growing
out of the concrete. Dina always
felt sorry for the lonely trees. It
must be difficult being a tree when
there was no grass and no fields,
only concrete and hot pavement
and brownstone houses and
storefronts.
Dina watched as a large, black
automobile passed them. “I wish I
can ride in a car,” she said wistfully
to her sister. “It must be such
fun!”
At school, the twins headed
to the Fourth Grade room. A tall,
heavyset woman sat stiffly at the
teacher’s desk. She wore a paisley
dress that was gathered at the
waist and neckline and sleeves. Her
hair was light blonde, like straw,
tied up tightly at the nape of her
neck. Her lips were as thin and
straight as a pencil.
ina
A School Story
“Good morning, and your
name is?” the teacher asked,
her voice surprisingly low for
such a big person.
“Diana Eisen,” Dina
whispered. “And this is Miriam,
my sister.”
“So, you are sisters, are you,”
the teacher stated. “Very well;
you may sit down at the right
side of the room at the first
two desks.” Dina watched as
the room slowly filled with girls
and boys. The teacher directed
the girls to the right side of
the room and the boys to the
left. She recognized some of
the children from her previous
years at school. She waved
happily as Bertha, Gloria, and
Rebecca walked in. She was
glad that there would be more
Jewish girls in her class.
When Milly Lark walked in,
her orange braids swinging
saucily, Dina tried not to look at
her. But as Milly passed Dina’s
desk, she scraped her tin lunch
box hard against Dina’s arms.
“Ouch!” Dina exclaimed.
“Oooh, I’m sorry. I didn’t
notice you,” Milly replied in
a voice that was dripping
sweetness, like the lead of a
sharpened pencil dipped in
honey.
Dina wished to tell Miriam
how much she disliked Milly,
but instead, she bit her lips and
remained quiet. Last year, after
Dina had won the schoolwide
spelling contest, Milly had
begun teasing Dina and had
never let up.
hour. Dina and Miriam headed
to the lunchroom and sat down
at the end of a long table. They
unwrapped their sandwiches,
apple jelly for Dina and butter
with a thin slice of onion for
Miriam, which Mama had
lovingly wrapped in newspaper
for them. They held their
sandwiches in their hands,
“Class
will begin,”
It must be difficult being a tree when
the teacher
there was no grass and no fields, only
announced.
concrete and hot pavement and brown“I am Miss
Hawkins,
stone houses.
and I will be
your teacher
this year. I
never putting it on the table.
expect each of you to be here
before 9:00 each morning. Now
“The tables in the lunchroom
stand in your places, and I will
are treif,” Tatte had warned
check that your collars and
them on their first day of first
nails are clean before we begin
grade. “Never place your food
the Pledge of Allegiance.”
on the tables.”
As Dina put her right hand
over her heart to recite the
Pledge of Allegiance with
her classmates, she was not
thinking about the United
States flag proudly standing at
the front of the room - or of her
neatly trimmed nails. She was
thinking about Milly, and of how
jealous Milly was of her.
At 12:00, the teacher rang
the bell. Finally, it was lunch
Before going out to the yard
to play, Dina headed back to
her classroom to quickly do
her homework. Dina was glad
to avoid Milly in the yard, and
besides, she couldn’t imagine
bringing schoolwork home. Her
school and home life didn’t mix.
Home was safe and warm and
loving. School was different.
��To be continued.
59 /// [email protected]
Thoughts //
Contentment
The
cries swirled over me
and settled at the edge
of my awareness. I was so tired.
So tired. Slowly, slowly the wails
sunk deeper, louder, until I heard
them, understood them. I had to
get up. My head was so heavy,
like lead. I was fighting sleep, yet
fighting wakefulness.
“Mooommmmmmyyyyyyy.” She
was going to wake the other
kids. I pulled my head off the
pillow and attempted to get up.
My limbs protested. “Go back to
sleep. . . sleeeeep . . . sleep.” It
was dark. I needed to sleep. My
kids had already woken me up
three times that night.
“MOOOMMMMMMYYY.”
I stumbled out of bed, groped
through the darkened hallway
and entered her room.
“Mommy,” she
whimpered.
“What’s the matter?” I mumbled,
my mind still seeing, needing my
pillow.
“I- I – had a scary dream.”
“Don’t worry. It’s late. Go to
sleep.” I turned to go, barely
conscious of the words that
left my mouth, a silent prayer
wandering ‘round my sleepy
brain. “Let her be quiet. Let her be
…. quiet….”
“Don’t go!” she yelled. Her voiced
pierced the fog in my brain, and
the haze receded somewhat. I
spun around. I saw my daughter
60 /// The Monsey View /// May 20, 2015
C.B. Kenigsberg
for the first time since she’d
woken me, sitting huddled in her
blanket, hugging her feet to her
chest. Her eyes were wide with
fright.
“What’s the matter?” I asked
wearily. I knew I had asked her
before but couldn’t remember
what she’d answered.
“The dream – the dream,” she
choked. “Robbers. And money.
feeling resentful. But I did need
my precious hours of sleep, and
not for myself either. I needed
those hours of shuteye to give
me the energy me to wake my
kids with a smile, to exhibit
patience while dealing with them.
How was I supposed to do it?
The negative feelings collected
themselves into a hard lump
in my stomach. I looked at my
daughter and tried to summon
the words to comfort
her. They couldn’t get
past the lump.
Slowly, slowly the wails sunk
deeper, louder, until I heard them,
understood them. I had to get up.
And suddenly I needed
something more than I
needed sleep. I needed
contentment.
And Totty. And Pajamaaaas.”
She ended in a high-pitched
crescendo.
“Ha hahahaha,” a voice mocked
me cruelly. “Contentment is on
your pillow. Go to bed.”
“Shhh,” I said instinctively. This
was going to be a long one. I felt
my feet giving way and sat down
on her bed. I put my arm around
her shoulder and stroked her
hair. Her wails subsided to quiet
whimpers and hiccups.
“In you,” whispered another
softly. “In you.”
“Let me get you drink,” I told her.
“No. Stay. I’m scared.”
I looked at my watch. 2:45. Four
hours and fifteen minutes was all
that was left of my sleep. It had
already been interrupted three
times. And the average adult
was supposed to get eight hours
of sleep at night. Resentment
seeped through me, and then
I felt resentment at myself for
I thought of a mother, awake
through the night under harsh,
glaring fluorescents, anxiously
observing the numbers on her
child’s monitor. I envisioned
a mother huddling with her
children, listening to the whistles
of explosives overhead. I saw
a mother pacing up and down
the kitchen floor, thinking that
each of her heavy footsteps was
the sound of her child entering
the door. But it wasn’t. I saw a
mother lying in her bed through
the long silent night, yearning for
her child’s cries, her heart pierced
by the cries that weren’t.
The lump in my stomach
disintegrated, and contentment
spread through me slowly. I was
sitting here, on my beautiful
daughter’s bed, on a quiet, happy,
peaceful night. It was good.
Hashem is good. The words came
out freely.
“I love you, Shefela,” I whispered
I tried to relax my muscles. Each
with a catch in my throat. “And
muscle individually, each finger
Hashem loves you, too. And He’s
one at a time, each
hand, my tongue. I
tried to counter the
Four hours and fifteen minutes
thoughts. “It’s not so
was all that was left of my sleep. It
bad. You’ll survive.
had already been interrupted three
You have it in you. It’s
times.
good.”
As though a light had
been turned on in my
brain, the thought crystallized.
It was good. I put my daughter’s
hand in mine, and the love that I
had inside flowed through us. It
was good.
watching over you, Zeeskeit.
Come. Let’s sing Shema again.”
My eyes were still heavy and my
limbs weary, but it didn’t matter
anymore. I was content.
61 /// [email protected]
F Y I:
Ice Cream
After a long winter hiatus, I sighted the first
ice cream truck this week. Its familiar looping
jingle chimed gaily as it trundled past my street.
Nothing says, “Summer is here again,” better than
this whimsical pastel-colored truck.
So here’s to a celebration of all things summer!
To swimming pools and
dripping popsicles! To
sandals and freckled
faces! To sun-warmed
peaches and coconutscented suntan lotion!
Here’s to all of us who
rejoice in the gaiety
and fun and endless
adventures that awaits
us as we welcome
SUMMER!
By the
Number:
20-29%
Vanilla is the most popular
flavor in the U.S. It takes up
20-29% of overall ice cream
sales, with chocolate coming
in a distant second.
21 Billion
Ice cream is a $21-billion
dollar industry.
48
50
9%
3
“Overrun” is a measure of the volume
of air whipped into ice cream when it
is made. The amount isn’t specified on
the label, but you can tell by picking up
the container; if it feels light for its size,
there’s more overrun. A container of
higher-quality ice cream with less
overrun feels heavy, and the ice
cream inside is more dense and
rich.
62 /// The Monsey View /// May 29, 2015
the number of ice
cream pints the
average American
consumes
annually
It takes
approximately 50
licks to finish a
single ice cream
scoop. (Try it for
yourself!)
About 9% of all
milk produced in
the U.S. is used to
make ice cream
It takes three
gallons of milk to
make one gallon of
ice cream.
2,204
The world’s largest ice cream
cone was created in England
in 2012. A forklift carried
the ice cream, which weighed
2,204 pounds, and placed
it on top of the 13-foottall cone. Sprinkles and
strawberry sauce toppings
were catapulted onto the
cone, but most failed to
stick.
The
World’s
Most
Expensive
Dessert
6 Tips
There are some simple tips you can use to ensure maximum
deliciousness and get the most out of your next ice cream
carton. Here’s the scoop!
1. Smooth Scoop
fore it starts. The simplest way
to avoid this is by not letting the
ice cream melt in the first place,
as freezer burn occurs when
melted ice cream refreezes and
oxygen gets into the pint. So, if
you don’t intend to polish off the
entire carton in one sitting (!),
the next best option is to flip it
over in the freezer. Doing so will
prevent the melted ice cream
from dripping onto the lid and
forming ice crystals.
For a perfect looking dessert
plate, wet the ice cream scoopwith room temperature water.
This keeps the ice cream from
sticking to the scoop and allows for a nice, smooth, gliding
mound.
2. START AT THE
EDGE
On November 7, 2007, the day after
a $1,000 bagel was introduced in
New York City , a local restaurateur
unveiled a $25,000 chocolate sundae,
setting a Guinness world record for
the most expensive dessert.
The “Frrozen Haute Chocolate,”
includes a blend of 28 cocoas, among
them 14 of the most expensive and
exotic varieties from around the
globe.
The dessert, spelled with two Rs, is
infused with five grams (0.2 ounces)
of edible 23-karat gold and served
in a crystal goblet lined with edible
gold. At the base of the goblet is an
18-karat gold bracelet with one carat
of white diamonds.
Ice cream softens from the
outside to the inside, so the best
place to start scooping is at the
edge of the carton. This will also
prevent the melted ice cream on
its perimeter from dripping into
the still-frozen ice cream in the
middle.
So, who actually orders this bejeweled
outrageousness, we’d like to know?
The restaurant is discreet, but they
have hinted that the Frrozen Haute is
popular with visiting Saudian royalty.
5. IGNORE THE
DOOR
Because temperature varies
wildly as the freezer door is
opened and shut, the temperature-stable back of the freezer
is the ideal spot for your sweet
treat. The perfect temperature to
store ice cream is at –8 degrees.
3. CHUNKY FLAVORS
ARE HARDER TO
SCOOP
6. Stress-Free
Scooping
Any ice cream that has chunks
(such as cookies ‘n cream) will
stay frozen longer and is more
difficult to scoop. (Which doesn’t
mean that you shouldn’t try!)
For easy serving when entertaining, pre-scoop ice cream:
place on a baking sheet which
is lined with parchment paper
and freeze for about two hours
or until firm. For longer storage,
transfer to an airtight container,
until you’re ready to serve.
4. FLIP YOUR PINT
TO KEEP IT FRESH
Though there’s not much that
can be done to save a pint of ice
cream after ice crystals form, it
is easy to tackle the problem be-
The sundae is topped with whipped
cream covered with more gold and a
side of La Madeline au Truffle, which
sells for $2,600 a pound.
It is served with a gold spoon
decorated with white and chocolatecolored diamonds, which can also be
taken home.
for Scooping and
Storing Ice Cream
K n oow
L in g
th e
Brain
Freeze
Occurs when ice cream touches the roof of your
mouth.
Often used as a palate cleanser between courses
Sorbet
or as a lovely, fresh and light dessert. A true
sorbet is made without milk or eggs.
Sherbet
Granita
Classic sherbet is made with fruit juice, sugar
and water or wine. 63 /// [email protected]
flavored shaved ice (like a high-end Slushy)
64 /// The Monsey View /// May 29, 2015
No doubt
No Doubt
How to Settle on a USP
2005
Mrs.
Moskowitz
headsthe
outshift
forwithin
her weekly
Wednesday
shopping.
She likes to take it slow. She
Last week,
we examined
the Monsey
Step
1
calls
her landscape
taxi at 9:30.
Takes inMrs.
the Moskowitz’s
fresh air and the view as they ride past familiar streets. The
business
by portraying
First
you must
understand
theknows
community
or to
grocery
is like
a good
friend’s
She knows
exactly
where
everything
is and
where
Wednesday
routine.
Many
issues home.
were brought
up
consumer
you
are
trying
to
attract.
Take
your
ideal
fleetingly.
Yetspecials.
if we traceShe
the doesn’t
root to her
unlucky
day,the flickering lights or the cracked linoleum floors.
look
for the
care
about
customer
and
write
a
one-paragraph
description
it all began
“Mrs. friends
Moskowitz
out for her
She’s
busywith,
greeting
andheads
exchanging
Yom Tov tips.
satisfied.
aboutShe’s
him/her.
Your description should answer these
weekly Wednesday shopping. She hasn’t decided yet
which grocery she’s going to.”
questions: “What type is he/she? Where does he/
she live? How does his/her family look like? What’s
2015
The
moment
there
was
doubt
in
her
mind,
the
minute
income? What
do theydecided
need fromyet
a business
Mrs. Moskowitz heads out for her weekly Wednesdaytheir
shopping.
She hasn’t
which like
she wasn’t sure about her routine, she was distracted
mine? What is most important to them?”
grocery she’s going to. Her taxi picks her up at 9:30, but she’s still sitting in traffic at 10:00. She’s
and ultimately dissatisfied.
really upset about all the traffic. Waiting at the light, Step
she sees
2 a big sign waving in a storefront.
Impatient, she gets out of the car, spends $100.00 on things she’s not quiet sure she needs, then
Make a list of your competitors, and write down what
drops
store next door since she’s meaning to for a long time.
Before she knows it, she’s
What into
Is a the
USP?
their strengths are and what they sell.
trekked a mile, spent a while, and swiped a worthwhile. She gets to the grocery, thankful for
USP stands
a “Unique Selling
Step
blasting
air for
conditioning.
There’s so much going on. She doesn’t see
the3specials or her friends.
Proposition,”
the
unique
thing
that
She forgets a couple of things, can’t find a few other ones. She’s
sure
about
Nownot
all you
have
to doanything
is consider the
only your business sells within an
anymore…
following:
what
are
your
ideal client’s
industry. There can be six groceries
needs that none of your competitors
carrying basically the same items, yet
have filled yet?
What
is happening?
each can
sell something very defined.
One sells experience.
One
sellsit was 10 years ago. You know it has changed. And with every change
Compare
your life to
how
The answer is your Unique Selling
affordability.
One
sells
convenience.
you can be the one to gain or to lose out. Since business flourishesProposition.
on the principles of supply
Yet another sells friendliness. Instead
and
demand,
it’s
up
to
the
consumer
to
demand
premier
standards
while
it’s an opportunity for
of saying, “We’re a grocery!” you can
How Do You Communicate Your
busineses
to about
step in
and claim authority.
say, “We’re all
this.”
USP?
Once you have
your USP,and
write
it down,
and place
In this weekly column we will explore the changes happening
to Monsey
how
you can
as a it
somewhere
you
will
see
it
everyday.
It’s
important
consumer
and abusiness
business
owner
of that. Being in the business of marketing
The reason many
owners
shy take
away advantage
from
that your vision and differentiation begin at the head
a USP isand
due spending
to their fearan
ofawful
ostracizing
potential
clients
lot ofa time
researching of
and
we are
openingtoo,
ourshould
trovebe
ofclear
theanalyzing,
company. Your
employees,
consumer
market.
They
want
to
sell
everything
to
experience to let you benefit from it.
about what makes their company different. Then,
everyone.
Until
week,on a USP, you will technically be
Whennext
you settle
excluding
some
people.CEO
But the truth of the matter
Pinchus Perlmutter,
is that you can’t please everyone. Rather focus
strategically on one hundred people than reaching out
Arrow
Group NY- A business adventure
aimlessly to one thousand people.
incorporate your USP in your elevator pitch, in your
phone system, and on your business cards. Whenever
you advertise or promote anything, ask yourself,
“How does this push my USP further?” You’re not
advertising a sale, or a new item, or a new location;
you’re advertising your USP.
Arrow Group is Monsey’s leading Marketing and Advertising Firm. Known for campaigns that are as
memorable to consumers as they’re profitable to clients. Arrow Group has been one of the leading
week,
catalyst
theNY
changes
in leading
the Monsey
Business
landscape.
For business
inquiriesUntil
or tonext
be featured
Arrow to
Group
is Monsey’s
marketing
and advertising
firm. Known
for camPinchus
Perlmutter,
CEO
paigns thatin
arethis
as memorable
consumers
as their profits are to clients, Arrow Group
anecdotally
column to
contact
[email protected].
has been one of the leading catalysts to the changes in the Monsey business landscape. For
business inquiries or to be featured anecdotally in this column, contact monseyrebranded@
arrowgroupny.com.
Food & Family//
Ahhh, the long, luscious summer Shabbosim. What bliss!
The pleasure of sitting on my front porch after licht bentchen and
davening Lecha Dodi in the rich evening air;
The pride of walking to shul on sunny Shabbos mornings with my four
beautiful boys ka”h;
The sheer novelty of long quality afternoons spent leisurely with my
husband and children;
And the cherry on the pie, the very acme of Shabbos, the supreme delight
of gathering with friends and loved ones for an uplifting shalosh seudos.
I hope that the refreshing recipes featured on the following pages will give
you inspiration and will enhance your shalosh seudos.
May each of your summer shalosh seudos be
memorable affairs.
66 /// The Monsey View /// May 29, 2015
Recipes by F. Engel
food &
family
Photos by Michal Alpert
67 /// [email protected]
Food & Family//
Glazed
Salmon
Preheat oven to 400. Rinse fish and pat dry. Place
on cookie sheet lined with parchment paper.
Combine first three ingredients and spread over
fish. Sprinkle onion garnish on top. Place rows of
squash over fish, and sprinkle with salt and pepper.
1 whole side of salmon fillet – with
skin
4 T. Mayonnaise
3 T. Mustard
1 T. Honey
Oneg Onion Garnish (crunchy fried
onions) – to taste
1 yellow squash – thinly sliced
1 green squash – thinly sliced
Salt to taste
Black pepper to taste
Bake for 35 to 45 minutes.
Seasoned
If you don’t like the dried-out look
Tip of the squash, spray with cooking
spray prior to baking.
68 /// The Monsey View /// May 29, 2015
To slice th
Chef:
e salmon,
use
a straightedged knif
e.
A
straight ed
ge is usefu
l for
making ve
ry precise
and clean
cuts and sh
ould be ra
zor
sharp to g
et the bes
t
results.
Light and Easy
Springtime
Salad
2 stalks Andy Boy Romaine
Hearts lettuce-sliced into
1/3 inch strips
6-8 mini sweet peppers
(red, orange or yellow)-
sliced into thin circles
(They will look like flowers.)
5 stalks scallions-sliced
1 cup grape or cherry
tomatoes-sliced in half
Seasoned
I’ve tried m
Chef:
any brand
s of lettuce
have foun
, and
d that And
y Boy is co
sistently th
ne greenes
t, crispiest
least-infe
, and
sted bran
d available
it is definit
. While
ely conven
ient to use
of ready-ch
a bag
ecked, pre
-washed le
the time a
ttuce,
nd effort in
volved in ch
and wash
ecking
ing your o
w
n stalks is
worth it.
well
It will elev
ate your sa
lad from
ho-hum to
spectacula
r.
Season with oil, salt and black pepper to taste.
Top with grated parmesan cheese
69 /// [email protected]
Food & Family//
Colorful Angel
Hair Pasta Salad
1 package angel hair pasta
1 green pepper – finely diced
1 yellow pepper – finely diced
1 orange pepper – finely diced
Dressing:
2/3 C. mayonnaise
3 T. oil
3 T. soy sauce
½ tsp. salt
½ tsp. onion powder
1 tsp. honey
1 bunch scallions – sliced
Cook, drain and rinse the pasta, and place in a bowl. Add peppers and dressing ingredients. Mix
with fork. Garnish top with scallions.
For a simple and mess-free way of cooking pasta, try this:
TipOnce your water is on a “rolling boil” add 1 T. salt, oil and pasta. Cover the pot, and shut
the flame. Wait 20 minutes and then drain.
70 /// The Monsey View /// May 29, 2015
Chocolate
Sauce and
Candied
Nuts
To Top Your Ice Cream
Prepare the Chocolate
Sauce:
Melt all the ingredients in a
double boiler, stirring frequently
until everything is completely
melted and combined. At this
point the sauce will be very
thin. Allow it to cool at room
temperature until it thickens a
bit. Refrigerate until ready to
use. Rewarm a bit before serving.
(Don’t overwarm because it’ll
again become too thin.)
To Prepare the Candied
Nuts:
Preheat oven to 375. Spread
the nuts on a 9x13 baking pan.
Sprinkle sugars and pinch salt
evenly over the nuts. Drizzle
melted margarine evenly on top.
Bake for 15 minutes.
Allow the nuts to cool and then
place it in a double Ziploc bag.
Pound the nuts with a meat
tenderizer and slightly chop. (The
beauty of these candied nuts lies
in the large pieces of nuts. Many
nuts should even remain whole.)
Serve over scoops of milchig
vanilla ice cream.
Chocolate Sauce:
1 T. corn syrup
1 ½ bars Rosemarie
Chocolate
(or 4 oz. baking
chocolate)
¾ cup sugar
1 cup whip
2 T. margarine
Candied Nuts
1 container Klein’s salted
mixed nuts
2 T. sugar
4 T. granulated brown sugar
(This product was recently
repackaged as pourable brown
sugar.)
Pinch salt
3 T. margarine, melted
This dessert will enhance
your Shalosh Seudos like no
other. It’s exceptionally easy to
prepare, yet its presentation
makes a statement and its
taste is divine! This dessert is
a winner, hands down!
71 /// [email protected]
72 /// The Monsey View /// May 20, 2015
Excursions
In anticipation of the long summer days ahead, The
Monsey View will feature family-friendly trips that are
sure to create fond memories. Join us as we explore lovely
attractions in and near Rockland County for day trips
and short getaways. Hiking trails and scenic spots, parks,
waterfronts and indoor recreation are all within reachaccessible by taxi, train and sometimes even by foot.
We hope the information will enhance your summer and
take you on wonderful EXCURSIONS.
73 /// The Monsey View /// May 20, 2015
Summer Family Fun //
74 /// The Monsey View /// May 29, 2015
Devoiry Goralnik
Whether you prefer an action-packed day with
various exciting experiences or an idyllic day at the
.ocean, it’s just a train ride away
This Week’s Spotlight is on
Train
Travel
Being a country girl, I never thought of train travel as a
means of transportation, until I discovered how convenient
and fun it actually is. New Jersey Transit provides access to
several family-friendly attractions, and conveniently offers
service from the Spring Valley Bus Terminal, which is just a
car or bus ride away. That is where we headed one beautiful
– albeit very warm – morning. The intense heat may have
discouraged other travelers, who would prefer to stay in the
cool confines of their homes. We were not deterred, though,
as we were heading to nature’s built-in cooling system: the
water!
It wasn’t only the anticipation of the destination that made the
children of various ages being treated to this getaway jump
up and down in excitement. The novelty of a train ride added
a thrilling dimension to this trip.
Being that Spring Valley is the first station on the Pascack
Valley Line, it has the perk of an empty train with lots of
seats. We settled the entire clan all together to enjoy the
scenic ride across the rustic fields of New Jersey. We sat
comfortably, focused on the panorama flying by through
the large windows. Miles of trees and grass and New
Jersey towns proved to be a serene backdrop to the family
camaraderie in the train car.
75 /// [email protected]
Summer Family Fun //
D
inatio
n
t
es
Hoboken,
NJ
The children’s excitement with
the ride on the railroad tracks
escalated as we reached the
Hoboken Terminal and made
our way to the ferry port, which
is in the very same station. The
high-ceilinged vintage-style
terminal provided an interesting
diversion, and our wait for the
ferry passed pleasantly. Aboard
the NY Waterway boat, we
were treated to a short journey
upon the refreshing waters of
the Hudson. Standing on the
deck, the mist sprayed at us
generously, making the day’s
heat but a distant memory. The
children eagerly craned their
necks, looking out for landmarks
as we rode closer to the shores
of Manhattan.
From the Hoboken Terminal, you
can choose to take a ferry to
Pier 11 or to the World Financial
Center, which can lead you
to numerous destinations in
Manhattan. We chose the latter
as the port is just a short walk
to NYC’s Battery Park, the next
stop of our trip. Battery Park
has a long boardwalk lined with
many benches, with a view of
the Statue of Liberty and Ellis
Island. There are also grassy
and shady areas for relaxing or
76 /// The Monsey View /// May 29, 2015
ball playing, as well as historical memorials. We chose a few benches
near the water and ate a picnic-style meal. There are steps leading
down to the boardwalk, which is calm and detached from the hustle of
the people in the park.
From there, we took the reverse route back to Monsey. There are
different options, which you can look into while on the train, such as
taking a connecting train from Manhattan to New Jersey and then back
to Monsey.
Devoiry Goralnik
D
inatio
n
t
es
Oceanfront at
Long Branch,
NJ
The New Jersey Coastline is
unmatched for its impressive
oceanfront, with its numerous
beaches and boardwalks. It spans
130 beautiful miles of islands, bays
and majestic lighthouses.
There is access to the shore in
countless places throughout New
Jersey, but I will focus on one area,
the beaches in and near Deal,
NJ, specifically the boardwalk
behind the Ocean Place Resort
in Long Branch. (The area which
is commonly referred to as “Deal”
actually encompasses several
small towns and neighborhoods:
Long Branch, Eatontown, Deal,
Oakhurst, and Allenhurst.) With a
bit of exploring, you can discover
many more oceanfront sites.
The NJ Transit’s Long Branch
station is just a four-minute bus
ride or a fifteen-minute walk to the
Ocean Place Resort. Behind the
Ocean Place hotel is a boardwalk
and open access to the ocean.
That area gives one the extra
convenience of having the hotel
lobby available for indoor time and
restrooms.
The ocean experience defies
description. There is something so
pure and awe-inspiring about the
combination of mighty waves that forcefully hit the shore, an endless
seascape of tossing water, and minute, intricately carved seashells
waiting to be taken home as a memento. Life is put on hold and the
clock stands still. Away from the pressures of everyday life, we were
transported to a place where nature’s peace reigns and all else fades
away. The rise and fall of the ocean and cushion of sand beneath us
lent to an idyllic and relaxing afternoon.
The atmosphere was so lulling and hypnotizing, that upon our return we
felt revitalized and rejuvenated from what really felt like a mini-vacation.
77 /// [email protected]
Summer Family Fun //
NJ Transit Departure Times
from Spring Valley Terminal to Hoboken and Long Branch
)only feasible travel times listed(
Sundays: 8:02, 9:35*, 10:02, 11:35*, 12:05, 2:05, 4:08
Weekdays: 7:59*, 8:08, 8:51, 10:49, 12:13, 1:38, 2:45, 3:46
Long Branch, NJ
Hoboken, NJ
Train
Duration of Trip:
Sundays: 1 hour and 20 minutes
Weekdays: Between 1 hour and 20
minutes and 1 hour and 50 minutes
*The departure times with an asterisk
are only 52 minute runs to Hoboken.
NJ Transit:
Phone: 973-275-5555
Spring Valley Bus Terminal:
Northeast Corner Rte. 45 and
Rte. 59
Ferry
Duration of Trip:
8 minutes Ferry departs every 15 minutes between 8:00-9:30
AM
Every 30 minutes between 9:30 am-3:30 pm
Every 15 minutes from 3:30 pm and on
Fares:
Fares:
Adult: $9.50
Child: 5-11 $4.75
Under 5: Up to 3 children travel free
Adult: $7
Child 6-11: $3.50
Child 5 and under: Two children ride free for every paying
adult
Train
Duration of Trip:
Bus 831
Duration of Trip:
Fares:
Fares:
Between 2 hours and 15 minutes and
3 hours, depending on the time.
Adult: $15
Child 5-11: $6.75
Under 5: Up to 3 children travel free
78 /// The Monsey View /// May 29, 2015
4 minutes This train departs once an hour; Sundays at every
:30 and weekdays at every :55.
Adult: $1.50
Child 5-11: $.75
Child under five ride free Transfers are $.70 for adults and
$.35 for children and have to be bought on the train. Exact
fare must be given.
The
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MOVE IN READY
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Perfect for chosson/kallah
PUMP FOR SALE
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The Monsey View is looking to hire a Graphic Designer
Please send in your resumé to:
[email protected]
79 /// [email protected]
Learn to Draw
with Faigy Rothman
Follow these step-by-step directions
to draw your own masterpiece.
Enter
Our Art
Contest!
Step 1
STEP 1
Step 3
STEP 4
We will be featuring an art contest every four weeks.
To submit your art:
1. Draw one of the art ideas from this column.
2. Color it, using pastel, crayon, paint, marker, or
even colored pencil.
3. Mail your masterpiece to
Faigy Rothman at 8 Gwen Lane, Monsey, NY 10952
Step 2
Winning entry will be featured in The Monsey View,
and its artist will be the lucky winner of a $25 gift
certificate at Toys 4 U!
Happy drawing!
STEP 2
STEP 5
Step 5
80 /// The Monsey View /// May 29, 2015
Step 4
STEP 3
STEP 6
Step 6
81 /// [email protected]
Real Estate Section
Coming next issue
Post your classifieds FREE
List your house, apartment, merchandise, job openings, etc,
First 20 words are free
[email protected]
82 /// The Monsey View /// May 29, 2015
83 /// [email protected]