Radio`s Unique Qualities - VerStandig Broadcasting

Our Philosophy:
We believe in radio’s power to reinforce
and enhance the impact of any well
thought-out marketing effort…
In a society characterized by timestarved and hectic consumer lifestyles,
radio stays closer to the consumer for
longer periods of time during prime
buying hours than any other advertising
medium.
Allow us to provide your business with
insight into how you can use radio most
effectively as an alternative to or in
combination with other media.
Radio’s Unique Qualities
• Reach
• Frequency
• Targeting
• Mobility
• Cost Effectiveness
VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210
104.7 WAYZ Station Profile
Frequency: 104.7
Format: Your Hometown Country Connection and All Time Favorites
Features: The HOTTEST Country Music, News, Sports, Weather, & Traffic in the Morning
Audience: WAYZ is programmed for Adults 25-54
Listeners: 71,100 Weekly (TSA 12+ Spring 14/Fall 13)
Power: 75,000 ERP FM signal offers 24-Hour coverage of the 4 state area
from Washington, DC to Baltimore, MD to Harrisburg, PA to Winchester, VA
Station Lineup
The Tiny and Krystle Show – Weekdays 5am-10am
• The Tiny & Krystle “Know Your Role”
• Daily Games for Prizes
• News/Weather all Morning
Mid Days w/ Nicole Weekdays 10am-3pm
• Tunes at Noon 12noon-1pm
• Country Kickback at 2pm
Afternoons with AJ Silver Weekdays 3pm-7pm
• Useless Knowledge
Sample Artists
 Kenny Chesney
 Martina McBride
 Toby Keith
 Taylor Swift
 Keith Urban
 Tim McGraw
 Lady Antebellum
 Zac Brown Band
 Carrie Underwood
 Rascal Flatts
 Jason Aldean
 Miranda Lambert
 The Band Perry
 Dierks Bentley
• 3 of a Kind Friday after 5pm
• The 6 O'clock Shoot Out
• Tech N w/AJ
• Evenings with J.D. Weekdays 7pm - Midnight
• Odd News Reel
• Top 5 at 9p
• Country Kickback Replay at 10p
Special Features:
• County Kickback Saturday 7am-8am
• American Country Countdown
with Kix Brooks- Sundays, 8am-12noon
Community Service Program:
Valley Forum Sunday Morning
VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210
101.5 WBHB Station Profile
Frequency: 101.5
Format: The Best Current & Modern Rock Fused with a 90’s Core and More
Features: All the Best Rock Dished out by Jocks with a Cutting Edge, Relevant Sense of
Humor who Relate to Today’s Rock Listener… LIVE. LOCAL. FUN.
Audience: WBHB is programmed for Men 18-49
Listeners: 39,800 Weekly (TSA 12+ Spring 14/Fall 13)
Power: 50,000 Watt FM signal with 24-Hours of music covering the 4 state area
Station Lineup
Most Rock in the Morning with BIG BOB
• Weekdays ON-AIR 6am-11am
• Listener Emails Mondays between 6am-11am
• Sloppy Seconds Weekdays just after 7am
• Dumbass of the Day Weekdays just after 8am
• Rock Out with Your Clock Out 8:50-10:40am
Mid Days with BREEZY BOB
• ON-AIR Weekdays 11am-3pm
• The Shuffle Weekdays at Noon
• Breezy Bob’s FML Weekdays at 2pm
Sample Artists
 Godsmack
 Disturbed
 Staind
 Three Days Grace
 Seether
 Alice in Chains
 Stone Temple Pilots
 Shinedown
 Ozzy Osbourne
 Metallica
 Tool
 Pearl Jam
 Soundgarden
Afternoons with CRAZY BOB
• ON-AIR Weekdays 3pm-7pm
• Hit It or Quit It Weekdays at 4:20pm
• The Rage Weekdays at 4:45pm
Special Features:
•The Hard Drive XL
with Lou Brutus Weekdays 7pm – Midnight
•Just Dirty Saturday Nights 7pm-Midnight
• Home Grown Stash Sundays at 9p
• Full Metal Jackie Sundays 10p – Midnight
Community Service Program:
Valley Forum Sunday Morning
VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210
92.1 WNUZ Station Profile
Frequency: 92.1
Format: Adult Contemporary Hits
Features: Elvis Duran, Your Favorite Hit Music and Brandy
Audience: WNUZ is programmed for Women 18-49
Listeners: 38,300 Weekly (TSA 12+ Spring14/Fall 13)
Power: Four State Coverage
Station Lineup
Mornings with Elvis Duran
• Weekdays 6am-11am
• PhoneTap
• Celebrity Interviews
• The Elvis Shuffle – 10a-11a
Your favorite Hit Music with Sliver
• Weekdays 11a-2p
• Total Request Now – 11:30a-1p
Sample Artists
• Kelly Clarkson
• Rihanna
• Lady Ga Ga
• Calvin Harris
• Pitbull
• Iggy Azalea
• Bruno Mars
• Katy Perry
• Maroon 5
• Sam Smith
• Justin Bieber
Afternoons with Ryan Seacrest
• Weekdays 2p-7p
Nights with Bree
• Weeknights from 7p-12mid
Pregame
• Saturday from 8pm-9pm
Special Features:
Community Service Program:
Valley Forum Sunday 6am
VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210
1380AM WCBG Station Profile
Frequency: 1380 AM
Format: ESPN Sports
Features: Mike & Mike in the Morning, Colin Cowherd Show, The Tirico & Van Pelt Show…
Audience: WCBG is programmed for Men 25-44
Listeners: 3,300 Weekly (TSA 12+ Spring14/Fall 13)
Power: Tri State Coverage
Featured Programming
As a proud affiliate of ESPN Radio, WCBG 1380 AM has gained a loyal and significant
listener base right here in the Hagerstown, Chambersburg-Waynesboro Metro Area.
Mike & Mike In The Morning 6am-10am
Sports fans rise and shine with Mike & Mike In The Morning on ESPN Radio, featuring Sports
Center anchor man Mike Greenberg and former NFL defensive tackle Mike Golic. Both get
the morning started off right with the latest sports news and scores, analysis and listener
call-ins, plus big name interviews. It’s a fun, fast-paced morning drive for sports fans
The Herd: With Colin Cowherd 10am-12noon
Energy, enthusiasm and a style that is so infectious, you can’t help but listen. The “Herd”
with Colin Cowherd delivers this each and every day on ESPN radio. His humorous style
blended with his strong opinions offer the listener a fun fast-paced look into the topical
issues of the sports world and beyond. Colin focuses on the entertainment aspect of sports,
realizing that without strong entertainment value, why would anybody listen?
Gordy’s Sports Connection Thursday 1pm-3pm
The program will explore local stories from area high schools and colleges on up to the
professional ranks. The input, thoughts, and opinions of the listeners will be highly valued
and regarded by Gordy.
The Scott Van Pelt Show
Join Scott every weekday from 3-4 p.m. ET and don't forget
to listen to Tirico & Van Pelt from 1-3 ET.
"Clearly some execs made a decision that will ultimately
cost them their jobs," Van Pelt says of his more prominent
role with ESPN Radio. "Before that inevitable end, I look
forward to all the opportunities this presents to work with
people I respect and enjoy. The solo hour will likely
advance the level of discourse to a place never before
heard in human history."
VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210
Thank You!
Personnel:
General Manager: Blake Truman
National Sales: Beth Whetstine
Program Director: Edward Chapa
Business Manager: Sally Straley
Traffic Manager: Brian Seylar
Creative Services Director: Denny Mattern
Owner: VerStandig Broadcasting
Contact Us!
VerStandig Broadcasting
10960 John Wayne Drive
Greencastle, PA 17225
Tel: 717-597-9200
Fax: 717-597-9210
VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210