1 FRANCHISE INFORMATION REPORT REBATHFRANCHISE.COM

Transcription

F R A N C H I S E I N FO R M ATI O N REPO RT
R EBATHFRANCHISE.COM
1
C ON TENT S
WHAT IS A RE-BATH FRA NCHI SE? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
T H E R E- B ATH STO RY . . .................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
WHY R EMODEL I NG ?..................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . 7
H OW LAR GE I S THE REM ODEL I NG I NDUS TRY ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . 9
WHAT’S OUR RELATI O NSHI P WI TH HOME D E P OT? .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1
WHAT AR E M Y STARTUP CO S TS ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 3
H OW MU C H CAN I M AK E? ............. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 1 4
WHO AR E OUR CUS TOM ERS?...... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 7
WHAT SERVI CES DO WE PRO VI DE ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 9
T H E R E- B ATH PRO DUCT O FFERI N G . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 2 1
WHO IS OUR CO M PETI TI ON? ....... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3
R E- B AT H R E M O DELI NG FRANCHI S E RE V I E W S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 2 5
WHAT AR E THE AVAI LABLE TERRI TORI E S ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 2 6
T R AININ G AND S UPPO RT? ........... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 7
MEET THE MANA G EM ENT TEA M ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 2 8
FA Q . . .......................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 0
NEXT STEPS................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2
EBATHFRA N CH ISE.COM
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What is a Re-Bath
Franchise?
A premiere home improvement
franchise
Re-Bath is the world’s largest bathroom remodeling
franchise, having remodeled millions of bathrooms since
our founding in 1979. From humble origins as a bathtub
liner company serving the hotel industry, Re-Bath has
grown into an trusted and respected home improvement
franchise known for its expert, affordable, and fast solutions
to residential bathroom remodeling needs. With nearly 150
locations open or in development in the United States, the
success of Re-Bath is the result of our tireless devotion to
exceptional customer service, our peerless and innovative
product offering, and our corporate staff — which has had
high-profile success in growing franchise brands. All of this
primes Re-Bath to become the nation’s dominant bathroom
remodeling franchise.
Growing market for our home
improvement franchises!
“In the bathroom remodeling industry, which from our
accounts is a $20 billion industry — how do you differentiate
yourself from the other 92,999 contractors out there?” asks
Brad Hillier, CEO of Re-Bath. “We believe that the difference
has to start with service. The service has to be exceptional,
going above and beyond what is expected in this industry.
“Our level of service is designed to be exceptional.
We provide continual training to our franchisees and their
employees — raising the standards for service in this
industry while also giving the customer the remodel of their
dreams.”
Our plans to dominate the home
improvement franchise market
The bathroom remodeling industry is booming as
millions of American homes are entering the apex of their
remodeling years, according to a report from the Joint
Center for Housing Studies of Harvard University. That
boom is expected to continue for decades.
2014 was a banner year for the industry; the National
Kitchen and Bath Association’s annual report found that
60% of contractors surveyed noted bigger profits than in
2013. The Joint Center for Housing Studies projects that
the industry will set record highs in 2015. Our own research
suggests that the bathroom remodeling segment is worth
an estimated $20 billion, and Re-Bath home improvement
franchise owners are winning an outsized share of the
market.
Take a look at our home
improvement franchise opportunities
Re-Bath is largely without organized competition in the
full bathroom remodeling industry, especially in wealthier
customer demographics. The Joint Center for Housing
Studies reports that wide swaths of the remodeling
industry are composed of small-time
contractors without any employees.
Even though the remodeling industry
was primarily stable during the Great
Recession, the “traditional dominance
of small businesses in this industry
has provided little opportunity for firms
to develop skilled employees, which
in turn has created a fear of a labor
shortage as the market continues to
recover,” the center reports.
“We have found additional
opportunity in the complete bathroom
remodeling space,” says Marty
Rasmussen, President of Re-Bath.
“We’ve developed a comprehensive
strategy to cater to the middle- to
upper-middle-class market. This
is our sweet spot — the market is
so fragmented that it leaves room for a nationally known
brand like Re-Bath to dominate. Customers are demanding
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which had been largely
underserved by the
industry until now.
“This is the most
exciting time in our
company’s history since
our founding,” Marty
says.
more — not only in terms of service, but in terms of highend product offerings. With the introduction of our natural
stone product, as well as our development of training and
support to sell and install this product, we’ve been finding a
lot of success. Our franchisees have first-rate and continual
training and support, plus uniform systems for installation.
Our customers are extended the best warranties and
financing options the industry has to offer. Those two things
make it very hard for any general contractor to compete with
us. This has helped our franchisees increase the amount of
their average tickets.”
“WE HAVE
FAR GREATER
RESOURCES,
FAR BETTER
TOOLS AND
SUPPORT
SYSTEMS IN
PLACE FOR OUR
FRANCHISEES.
JUST LIKE IN
1979, WHEN
WE CREATED A
MARKET, WE ARE GOING TO CREATE A
MARKET AGAIN AS WE GO AFTER THE
MIDDLE-CLASS AND UPPER-MIDDLECLASS MARKETS.”
Our innovation is not just in natural stone; we’re doing
continual research to better serve our customers and stay
relevant in the age of customization.
How do we stay ahead of market
trends?
“We’re a company that is more universal than niche,”
says Curtis Ray, Director of Production for Re-Bath. “I
analyze market trends on a daily basis. Our customer base
is primarily those who are earning between $40,000 and
$100,000 annually. I find products that are affordable and
that also satisfy our customers’ desire to build their dream
bathrooms. By offering a level of customizable products
for both color and material, we’ve been able to stay ahead
of the trends. The natural stone product gets us into a new
market, and natural stone has been popular for 5,000 years.
It will be popular for another 5,000 years.”
Home Depot drives business
The precedent Re-Bath set in 1979 when we introduced
bathtub liners to the hotel industry was that of a trailblazing
company; we saw an opportunity to serve a previously
untapped market. In 2015, we still are committed to
innovation.
Having a relationship with one of the leading home
improvement retail chains has its perks. For starters, Home
Depot allows Re-Bath franchise owners to install kiosks
in their stores, that helps us win instant credibility with our
customers.
The introduction of our bathtub liners in 1979 was
a game changer that helped shape today’s bathroom
remodeling industry. Today, our introduction of natural
stone for remodeling is helping us to capture a wealthier
demographic — the middle and upper-middle class —
Home Depot chose Re-Bath as its partner in selected
locations for bathroom remodeling work because we offer
the industry’s best products, the best warranties on our
products and on our work, and we offer financing options
to make it easier for our customers to pay for their dream
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bathrooms. We also get the job done faster than our
competitors, who may take several weeks to complete
a project. Re-Bath remodeling franchise workers can do
a perfect job in just a few days, making it easy for them
to move on to the next job and increasing our owner’s
profitability.
“We have a formal relationship with Home Depot, who
chose us to serve their customers’ bathroom remodeling
needs after they shut down their internal bathroom
remodeling program,” says Bill Taysom, Director of
Marketing with Re-Bath.
“THE RELATIONSHIP SIGNIFICANTLY
IMPROVES THE PROFITABILITY OF
OUR FRANCHISEES, SOME OF WHOM
REPORT THAT THE LEADS GENERATED
FROM THEIR KIOSKS IN HOME DEPOT
ACCOUNT FOR 80 PERCENT OF THEIR
BUSINESS.”
The Re-Bath Story
A trailblazing bath remodel franchise
for nearly 40 years
In 1979, before the modern bath remodel industry
existed, a group of college kids saw a need in the hotel
industry that wasn’t being met: a quick and affordable
way to remodel hotel bathrooms without compromising
in quality. The innovative birth of Re-Bath bears more
similarities to iconic companies that emerged from Silicon
Valley than it does with the bathroom remodeling industry,
and Re-Bath has been blazing new ground for nearly 40
years. Our commitment to innovation has helped us remodel
millions of bathrooms since our founding.
Re-Bath is a classic American example of how the
marketplace rewards entrepreneurship and creativity. Our
endless dedication to enhancing our product offering, as
well as our continual investment in bettering the tools and
support we extend to our franchisees, have fueled our rapid
growth to nearly 150 locations open or in development
nationwide. They have made us the premier bath remodel
franchise, serving an ever-growing customer base — even
though the product that made us a household name, our
bathtub liners, now accounts for less than 4 percent of our
total business.
“Essentially, Re-Bath started as a group of college kids
who developed bathtub liners and wall systems to sell to the
hospitality market,” says Brad Hillier, CEO of Re-Bath. “They
quickly realized that our products would translate well into
residential markets. That has proven to be true, and Re-Bath
is now America’s largest bathroom remodeling franchise.”
The best bath remodel franchise:
how Re-Bath evolved
See what our bath remodel franchise costs
After finding the solution to meet the hotel industry’s
need to swiftly, beautifully, and affordably remodel
bathrooms, Re-Bath had success right out the gate.
Just a few years after our founding, we won high-profile
contracts with Best Western, Quality Inn, and Holiday Inn.
Our decision to enter the residential marketplace rapidly
increased our momentum, and in 1991, Re-Bath became the
premier bath remodel franchise system. Our commitment
to developing products that are universally appealing only
intensified.
We have developed myriad products that are now
commonly used across the United States: our famously
beautiful and affordable acrylic bathtubs and wall systems,
our replacement bathtubs and shower bases, manufactured
with our DuraBath® SSP material — which won’t crack and
resists mold and mildew — our DuraBath® SSP walk-in
tubs, which are popular with people who wish to safely age
in place.
“In addition to expanding our product offering, we’ve
spent the past several years investing significantly in
our franchisees,” Brad says. “Because we’re basically
competing with ‘Chuck in a truck,’ we needed to ensure
that our franchisees had the tools, systems, technology,
and methodology that would help them provide the
best possible service to their customers. If the industry
standard is taking three to five weeks to finish a remodeling
job, we’re going to do a better job in only three to five
days. The commitment to the innovation of our product
offering and our investment in our franchisees is evident
in our profitability: according to the U.S. Bureau of Labor
Statistics, the average general contractor generates
approximately $93,000 a year in revenue. The average ReBath franchisee brings in about $1.78 million in annual gross
sales.”
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Why the future of Re-Bath is brighter
than ever before
In an industry as recession-proof as bathroom
remodeling, you might assume that Re-Bath faces
substantial competition. While there is competition, other
brands in the bathroom remodeling industry serve niche
demographics of lower-income and higher-income groups.
Re-Bath primarily squares off against small-time general
contractors, who don’t have the corporate support,
the buying power, the product offering, and the name
recognition that Re-Bath provides its franchisees.
With the introduction of our natural stone product,
Re-Bath is moving into the middle of the market, which is
currently void of a nationally dominant brand. Our move to
dominate this market has two benefits: 1) it provides our
bathroom remodeling franchise owners the opportunity to
dramatically increase the size of their average tickets, 2) our
franchisees do not face significant or legitimate competition.
“We are uniquely positioned to tackle the middle
marketplace, which is extremely large and extremely
profitable,” says Bill Taysom, Director of Marketing with Re-
Bath. “Our natural stone product allows us to win customers
that we didn’t have access to before. If you own a $400,000
home, you’re not going to allow an acrylic tub within an inch
of your property. The natural stone, however, is only a few
thousand dollars more — and it has the look and feel of a
luxury product. The middle-class and upper-middle-class
demographics that Re-Bath is trying to win required a better
product and better systems in place for our franchisees.
We’ve done both, and the sky’s the limit as to how big we
can get.
“Another differentiator for Re-Bath is the fact that we
offer full bathroom remodeling and customization options for
our customers,” Bill continues.
“WE PARTNER WITH RESPECTED
VENDORS SO OUR FRANCHISEES CAN
AFFORDABLY PURCHASE THE MATERIAL
THAT WE DON’T PROVIDE OURSELVES.
WE ALSO OFFER FINANCING OPTIONS,
WHICH ‘CHUCK IN THE TRUCK’ MAY
NOT BE ABLE TO PROVIDE TO HIS
CUSTOMERS. NOW THAT WE’RE
ENTERING THE MIDDLE MARKET, WE
WILL BECOME THE DOMINANT BRAND
IN THIS SEGMENT BECAUSE NO ONE
DOES ‘REMOVE AND REPLACE’ BETTER
THAN WE DO.”
The Joint Center for Housing Studies of Harvard
University, using data from the Census Bureau’s American
Housing Survey, reports that an unprecedented number
of American homes are in or entering the pinnacle of their
remodeling years. The same report highlights the lack of
labor necessary to meet the demand for remodeling. Those
two factors make now the time to invest in a Re-Bath
remodel franchise.
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Why Remodeling?
How the iconic home remodeling
franchise is poised for growth
Bathroom remodeling franchises may be the closest an
entrepreneur can get to an investing in a recession-proof
industry. While the construction and retail home markets
took major hits during the Great Recession and are still
struggling to return to pre-recession levels of revenue, the
Joint Center for Housing Studies of Harvard University
reports that the remodeling industry at large was not
only minimally affected by the Great Recession, but has
stabilized much faster in its wake:
THE U.S. HOUSING STOCK OF MORE
THAN 130 MILLION HOMES REQUIRES
REGULAR INVESTMENT MERELY TO
OFFSET NORMAL DEPRECIATION. AND
MANY HOUSEHOLDS THAT MIGHT HAVE
TRADED UP TO MORE DESIRABLE
HOMES DURING THE DOWNTURN
DECIDED INSTEAD TO MAKE
IMPROVEMENTS TO THEIR CURRENT
HOMES. MEANWHILE, FEDERAL
AND STATE STIMULUS PROGRAMS
ENCOURAGED HOMEOWNERS AND
RENTAL PROPERTY OWNERS TO INVEST
IN ENERGY-EFFICIENT UPGRADES
THAT THEY MIGHT OTHERWISE HAVE
DEFERRED. FINALLY, MANY RENTAL
PROPERTY OWNERS, RESPONDING TO A
SURGE IN DEMAND FROM HOUSEHOLDS
EITHER FACING FORECLOSURE OR
NERVOUS ABOUT BUYING AMID THE
HOUSING MARKET UNCERTAINTY,
REINVESTED IN THEIR UNITS.
(JCHSHU, “EMERGING TRENDS IN THE
REMODELING MARKET,” 2015, PG.1)
Homeowners and property owners deciding to reinvest
in their homes and buildings has meant that money is flying
into the industry at a rate that bathroom remodelers and
general contractors are struggling to keep with. Again, the
Joint Center for Housing Studies of Harvard University
reports that while the industry has significant long-term
growth potential, the only hindrance to its growth might be a
lack of labor as a result of the industry being dominated by
small-time general contractors:
“Traditional dominance of small businesses in this
industry has provided little opportunity for firms to develop
skilled employees, which in turn has created a fear of a
labor shortage as the market continues to recover,” the Joint
Center for Housing Studies of Harvard University states
in its annual report analyzing the “emerging trends in the
remodeling industry.”
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Home Remodeling Franchises: Why
Re-Bath?
For nearly 40 years, Re-Bath has been at the forefront of
innovation in the bathroom remodeling industry, setting the
trends and blazing new trails while our fractured competition
struggles to keep up.
With nearly 150 locations open or in development, ReBath is the world’s largest bathroom remodeling franchise,
having remodeled millions of American bathrooms since our
founding in 1979. As Re-Bath begins aggressive efforts to
expand our territories, there are several reasons we are is a
best-bet investment. Here are three of the top reasons you
should own a Re-Bath remodel franchise:
1. Re-Bath doesn’t face significant
competition.
“This is a very exciting time to be a part of Re-Bath,”
says Jeremy Wallace, Director of Franchise Development
with Re-Bath. “While there is significant competition in the
lower third and upper third of the bathroom remodeling
industry, we are entirely focused on going after the middle
third segment of the market: those with incomes between
$40,000 and $100,000. We are squarely targeting the middle
and upper-middle class. This segment is almost entirely
without competition, save for small-time contractors, and
as of now there is no national brand that dominates this
very lucrative portion of the industry. We are aggressively
pursuing this segment and have comprehensive plans to
become the dominant brand.”
2. We offer the best ongoing training and
support in the industry.
Not only have we developed a product offering that will
help us become the dominant bathroom franchise in the
lucrative middle-class and upper-middle-class markets, we
have also developed a training platform to ensure that our
franchisees are running profitable businesses.
“We’ve been able to put systems in place to help our
franchisees provide a uniform level of quality of service, and
that has been critical to the success of our brand,” says
Marty Rasmussen, President with Re-Bath. “The reason that
our franchisees average $1.78 million in annual revenue is
because when they buy a bathroom remodeling franchise,
we teach them how to run and grow the business. We have
comprehensive training platforms, which go over in detail
nearly every aspect of being a Re-Bath franchise owner
— from hiring to training their employees to correctly and
efficiently install our products.”
3. Our relationship with Home Depot
While Re-Bath is the most recognized national brand in
the bathroom remodeling franchise industry, our relationship
with Home Depot has helped us win new customers at a
rapid pace. We have Re-Bath kiosks in about 900 Home
Depot locations across the country.
“The relationship with Home Depot is proving to
be a huge differentiator,” Jeremy says. “It provides our
franchisees with instant credibility; our customers think of
Home Depot as a worthy brand — and their endorsement
of Re-Bath by allowing us to take on their customers’
remodeling needs helps our franchisees become more
profitable. We have some franchisees who report that 80
percent of their revenue is derived from the leads generated
at Home Depot.”
We’re growing
The world’s largest bathroom remodel franchise is
rapidly expanding. We’re looking for savvy entrepreneurs
who are passionate about the remodeling industry, as well
as general contractors who want to diversify their existing
businesses by adding additional revenue streams.
“Right now, we’re generating $175 million in annual
revenue,” Marty says. “In the coming years, we fully expect
to have 300 franchisees generating $300 million to $400
million in revenue. With our innovative product offering and
the lack of significant competition, we are well-positioned to
actualize our goals.”
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In the same report, JCHSHU states that homeowner
spending, making up the majority of industry’s $300 billion,
has remained fairly stable for the past 10 years. In 2013,
homeowner spending on improvement and remodeling
projects totaled $192 billion. Bathroom improvements make
up 7.7% of the $192 billion, which equates to nearly $15
billion overall.
How the size of the industry
translates into an enormous
opportunity for Re-Bath franchise
owners
How Large is the
Remodeling Industry?
The premier bath franchise is poised
to become the dominant national
brand
The huge inventory of homes aging into their peak
remodeling years, combined with the lasting effects of the
Great Recession on the retail housing market, is driving
the home remodel franchise industry into what experts
expect to be a period of record-setting growth. That boom
is positioning Re-Bath bath franchise owners for a period of
sustained profitability and growth.
The Joint Center for Housing Studies of Harvard
University, a research firm dedicated to continual analysis
of the housing industry, is projecting record numbers for
the industry at large in 2015. In their annual report on the
remodeling industry, entitled, “Emerging Trends in Housing
Market,” JCHSHU reports that that the home remodeling
industry is worth $300 billion. The industry, which was barely
slowed by the Great Recession, is strengthening far more
rapidly than the construction industry and retail housing
market.
Re-Bath is well-positioned to capture an oversized share
of the $15 billion dollar bathroom remodeling industry. With
brands like Bath Fitter appealing to low-income customers
and brands like DreamMaker appealing to the wealthiest
demographics, the middle of the market is wide open. That
creates an opportunity for a nationally known brand — ReBath — to conquer the space.
According to JCHSHU, the majority of the remodeling
industry is composed of small-time contractors without
any employees. Even as the nonprofit reports that the
remodeling industry was primarily stable during the Great
Recession, the “traditional dominance of small businesses
in this industry has provided little opportunity for firms to
develop skilled employees, which in turn has created a fear
of a labor shortage as the market continues to recover.”
These small-time general contractors do not have the
infrastructure necessary to compete with a brand like our
bath franchise.
By entering the full bathroom remodeling industry, as
well as expanding our product offering to appeal to the
middle and upper-middle class, Re-Bath is by and large
without organized competition.
“We have found additional opportunity in the complete
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bathroom remodeling space,” says Marty Rasmussen,
President of Re-Bath. “We’ve developed a comprehensive
strategy to cater to the the middle- to upper-middle-class
market. This is our sweet spot, because the market is so
fragmented that it leaves room for a nationally known brand
like Re-Bath to dominate. Customers are demanding more
— not only in terms of service, but in terms of a high-end
product offering. With the introduction of our natural stone
product, as well as our development of training and support
to sell this product and install it quickly and correctly, we’ve
been finding a lot of success. Our franchisees have first-rate
and continual training and support and uniform systems
for installation. We offer the best warranties and financing
options the industry has to offer. Those factors combine to
make it very hard for any general contractor to compete with
us. This, of course, has also helped our franchisees increase
the amount of their average tickets.”
AGE GROUP AND REPRESENT A
GROWING SEGMENT OF THE MARKET.
FINALLY, ALTHOUGH OFF TO A SLOW
START, MILLENNIALS HAVE SIMILAR
ASPIRATIONS TO HOMEOWNERSHIP
AS PREVIOUS GENERATIONS. AS
A RECENT FANNIE MAE NATIONAL
HOUSING SURVEY INDICATES, WELL
OVER 90 PERCENT OF YOUNG
PEOPLE TODAY EXPECT TO BUY
HOMES IN THE FUTURE, SUGGESTING
THAT MEMBERS OF THE MILLENNIAL
GENERATION WILL ULTIMATELY
REPRESENT A SUBSTANTIAL FORCE
IN THE HOME IMPROVEMENT MARKET.
Re-Bath is squarely targeting the middle class,
capitalizing on our universally appealing product offering.
With nearly 200 locations open or in development, Re-Bath
is the world’s largest bath franchise, having remodeled
millions of American bathrooms since our founding in 1979.
We’ve recently launched a comprehensive growth strategy
to double our number of locations in the coming years.
Re-Bath, which now earns $145 million in annual revenue,
expects those numbers to reach $300 million to $400
million.
The future of Re-Bath is bright in a
booming industry
The remodeling industry is well-positioned to grow for
decades to come. This is largely, the JCHSHU projects,
because all demographics of homeowners and property
owners are investing in improving their existing property
instead of buying new homes.
AS THE BABY BOOMERS MOVE INTO
THEIR RETIREMENT YEARS, THEIR
IMPROVEMENT SPENDING ALREADY
OUTPACES THAT OF THE PRECEDING
GENERATION AT SIMILAR AGES,
AND IT IS EXPECTED THAT OLDER
HOMEOWNERS WILL CONTINUE TO
PLAY A SIGNIFICANT ROLE IN THE
REMODELING MARKET FOR YEARS TO
COME. MEANWHILE, MEMBERS OF THE
EQUALLY LARGE GEN-X GENERATION
ARE NOW IN THE PEAK REMODELING
10
What’s Our
Relationship with
Home Depot?
How our partnership with a
leading home improvement retail
chain drives business for Re-Bath
bathroom remodel franchisees
For the millions of Americans who frequent Home
Depot locations, the iconic home improvement retail chain
represents trust, knowledgeable workers, and a world of doit-yourself projects in the making. How else would a brand
come to be valued at an estimated $135 billion, according
to Forbes?
When Home Depot offered the opportunity to place ReBath bathroom remodeling franchise kiosks in their stores,
we jumped at the chance. We’re now in 900 stores across
the country, and the partnership has had an enormous
positive impact on our franchisees’ profitability.
This partnership lends our franchisees immediate
credibility and helps drive new business to their stores.
The added bonus is that Home Depot doesn’t allow our
competitors into their stores, which gives us exclusive
access to the foot traffic that Home Depot stores generate.
“The relationship that we have with Home Depot drives
40 percent of our business,” says Lori Lund, President of
the Re-Bath full bathroom remodeling franchise location
in Phoenix, Arizona. “Even if the leads weren’t generated
from our kiosk in Home Depot, when our customers find out
about our relationship, they trust us immediately to do their
remodeling project. This relationship has made our location,
which was already profitable, even more profitable.”
Home Depot chose us because of
our exceptional product offering and
expertise
Home Depot chose Re-Bath as its partner for bathroom
remodeling work because we offer the industry’s best
products, we stand behind the best warranties on our
products and on our work, and we offer financing options
to make it easier for our customers to pay for their dream
bathrooms. We also get the job done faster than our
competitors, who may take several weeks to complete
a project. Re-Bath remodeling franchise workers can do
a perfect job in just a few days, making it easy for them
to move on to the next job and increasing our owner’s
profitability.
“We have a formal relationship with Home Depot,
who chose us to serve their customers’ bathroom
remodeling needs after they shut down their program,”
says Bill Taysom, Director of Marketing with Re-Bath. “The
11
relationship significantly improves the profitability of our
franchisees, some of whom report that the leads generated
from their kiosks in Home Depot account for 80 percent of
their business.”
Re-Bath is a lucrative bathroom
remodeling franchise
Re-Bath bathroom remodeling franchise owners fare far
better than general contractors in terms of earning potential.
According to the U.S. Bureau of Labor Statistics, the
average general contractor brings in about $93,000 a year in
revenues. The average Re-Bath franchisee brings in about
$1.78 million annually in gross sales.
BECAUSE OUR INSTALLATION PROCESS
IS MUCH FASTER THAN THE REST OF
THE INDUSTRY: IT TAKES US ONE TO
THREE DAYS IN WET AREAS, AND THE
FULL BATHROOM REMODEL IS DONE
IN THREE TO FIVE DAYS. THE AVERAGE
TIME FOR THE REST OF THE INDUSTRY
IS THREE TO FIVE WEEKS. WE HAVE
ONE FRANCHISEE WHO WILL REMODEL
1,000 BATHROOMS THIS YEAR, WHICH IS
MANY JOBS PER DAY.”
Re-Bath is poised to become even more profitable,
as our product line has been expanded to appeal to the
middle-class and upper-middle-class segment. In this
segment, our only competition is from small-time general
contractors who do not have the name recognition,
corporate infrastructure, and access to products to compete
with Re-Bath.
According the Joint Center for Housing Studies
of Harvard University, the majority of the remodeling
industry is composed of small-time contractors without
any employees. Even as the nonprofit reports that the
remodeling industry was primarily stable during the Great
Recession, the “traditional dominance of small businesses
in this industry has provided little opportunity for firms to
develop skilled employees, which in turn has created a fear
of a labor shortage as the market continues to recover.” In
other words, only a national franchise like Re-Bath has the
tools to capture the market, attract skilled employees, and
grow our profitability.
“THE LOW-HANGING FRUIT IS PRETTY
MUCH GONE TODAY,” SAYS MARTY
RASMUSSEN, PRESIDENT OF RE-BATH.
“WHAT THE MIDDLE THIRD OF THE
MARKET DEMANDS IS BETTER QUALITY,
MORE SELECTION, AND OPTIONS FOR
CUSTOMIZATION. THEY ALSO DEMAND
THE EXPERTISE OF A COMPANY
THAT CAN HELP THEM NAVIGATE
THE PROCESS OF DESIGNING THEIR
DREAM BATHROOMS. TO CAPTURE
THIS SEGMENT, OUR INSTALLATION
PROCESS HAS TO BE UNIVERSAL, SO
THAT OUR FRANCHISEES CAN FINISH
JOBS TO THE SATISFACTION OF OUR
CUSTOMERS AND CAN GO FROM JOB
TO JOB VERY QUICKLY. WE’RE MORE
SUCCESSFUL THAN OUR COMPETITORS
12
What Are My Startup
Costs?
Re-Bath franchisees can invest with
confidence
The total investment range for a Re-Bath remodeling
franchise is $81,400 to $352,000. We are generally looking
for candidates who have enough liquid capital to get started
and launch a new franchise. Your costs may be less if you are
already in the remodeling business.
This investment varies depending on whether you are
building a business from scratch or if you are an existing
general contractor. Every situation varies a bit and to better understand if you qualify or to get numbers more specific to your
situation, fill out the form on this page and start a conversation with us.
For a much more detailed look at the costs and fees of the Re-Bath franchise opportunity, please review the table below,
which is from our recent Franchise Disclosure Document (FDD):
T Y P E O F E X P END ITU RE
LOW
AM O U NT
HI GH
AMOUN T
METHOD OF
PAYMEN T
WHEN DUE
TO WHOM PAY MEN T
I S TO B E MA DE
Franchise Fee
$18,000
$120,000
Lump sum
Upon execution of the
Franchise Agreement
Us
Start-Up Package
$7,500
$7,500
Lump Sum
Upon execution of the
Franchise Agreement
Us
Initial Training
$0
$495
Lump sum, if
applicable
When training begins
Us
Travel and Living Expenses
During Training
$1,000
$4,000
As incurred
As incurred
Airlines, hotels, and
restaurants
Insurance Premium, 3 months
$2,000
$6,000
As agreed
Prior to opening
Insurance agent or
carrier
Business License and Permits
$2,000
$5,000
As incurred
As incurred
Government agencies
Vehicle(s)
$3,500
$40,000
As negotiated
As negotiated
Third parties
Vehicle(s) “Wrap” Advertising
$1,000
$1,000
As incurred
As agreed
Vendor
Equipment, Supplies &
Inventory
$12,000
$50,000
As incurred
As agreed
Vendor
Computer Setup and Annual
Database Access
$0
$1,500
As incurred
As incurred
Third parties
Technology Fee
$300
$900
As agreed
As agreed
Us
13
T Y P E O F E X P END ITU RE
LOW
AM O U NT
HI GH
AMOUN T
METHOD OF
PAYMEN T
WHEN DUE
TO WHOM PAY MEN T
I S TO B E MA DE
Internet, 3 months
$100
$300
As agreed
As agreed
Third parties
Mobile Showroom
$4,000
$25,000
As incurred
As agreed
Third parties
Showroom / Warehouse
$3,000
$5,000
As incurred
Before opening
Third parties
Promotional Campaign
$2,000
$10,000
As incurred
As agreed
Us, or Vendor
Professional Fees
$0
$1,000
As incurred
As agreed
Third parties
Additional Funds, 3 Months
$25,000
$75,000
As agreed
As incurred
Employees, utilities,
suppliers, etc.
Total Estimated Initial
Investment
$81,400.00
$352,695.00
Amount to open,
including first 3
months
How Much Can I
Make?
Re-Bath bath remodeling franchise
owners outperform general
contractors
Entrepreneurs are always looking for a best-bet
investment, and bathroom franchises are as close to
recession-proof as you can get in 2015. This statement
was tested during and after the Great Recession, when
the construction industry and the retail housing market
took big hits and remain in a struggle to regain their
footing. According to the Joint Center for Housing Studies
at Harvard University, the remodeling industry, on the
other hand, “fared far better,” both during and after the
Great Recession. That is in large part due to those “many
households that might have traded up to more desirable
homes during the downturn [but] decided instead to make
improvements to their current homes.”
The thriving remodeling industry is best exemplified in
JCHSHU’s comparison of the remodeling industry and the
homebuilding industry:
14
AS A RESULT, IMPROVEMENT AND
REPAIR SPENDING HELD UP RELATIVELY
WELL OVER THE CYCLE, FALLING ONLY
13 PERCENT FROM PEAK TO TROUGH
COMPARED WITH THE MORE THAN
60 PERCENT PLUNGE IN RESIDENTIAL
CONSTRUCTION SPENDING. AND WHILE
HOMEBUILDING IS MANY YEARS AWAY
FROM A FULL RECOVERY, THE HOME
IMPROVEMENT INDUSTRY COULD EASILY
POST RECORD-LEVEL SPENDING IN 2015.
offerings, we have video tutorials to show our franchisees’
employees how to do a job correctly. The videos can be
stored on their smartphones, and thus are accessible
while a job is in progress. According to our research, we’re
much, much faster at doing full bathroom remodels than
our competitors: a Re-Bath bathroom remodeler franchise
owner will take three to five days to complete a full
bathroom remodel, while the industry standard is three to
five weeks.
In such a booming industry, Re-Bath bathroom
remodelers outperform general contractors by a wide
margin: according to the U.S. Bureau of Labor Statistics, the
average general contractor brings in about $93,000 a year in
revenues. The average Re-Bath franchisee brings in about
$1.78 million in annual gross sales.
What makes Re-Bath bathroom
franchises a profitable business?
It’s no secret that Re-Bath franchisees are running
lucrative businesses; we are a nationally known brand with
millions of bathroom remodels under our belt. As a brand,
we’re committed to developing innovative products that are
well ahead of market trends, and our latest product offering
of natural stone is pushing us into the middle-class and
upper-middle-class markets — where there isn’t significant
competition.
third of the market: those with incomes between $40,000
and $100,000. We are squarely targeting the middle and
upper-middle class. This segment is almost entirely without
competition, save for small-time contractors. As of now,
there is no national brand that dominates this very lucrative
segment of the industry. We are aggressively pursuing this
segment and have comprehensive plans to become the
dominant brand.”
The extensive and ongoing training and support that
we offer to our franchisees is designed to help increase
profitability. Because we are in the remove and replace
business (meaning that we do not typically move walls, tear
into drywall, or move electrical or plumbing), it is of vital
importance that our franchisees and their employees do
great work in a short amount of time. For all of our product
“There are several reasons Re-Bath is well-positioned
to be the dominant national brand in the upper-middle
class market: We are a manufacturing company and a
product-sourcing company. We have a proprietary line of
products exclusively available to our franchisees. We have
relationships with vendors to help our franchisees purchase
items for full bathroom remodels,” Re-Bath CEO Brad Hillier
says.
“As the biggest national brand in the bathroom
remodeling space, we help our franchisees take advantage
of our brand and name recognition. We’ve become a brand
that is a differentiator for both entrepreneurs who want to
get into the industry and for existing general contractors. We
help you buy better and save money; we help to keep you
competitive and win business.”
Our relationship with Home Depot
helps our bathroom franchises win
big business
A huge factor in our franchisees’ profitability is
our relationship with Home Depot, the leading home
15
improvement retail chain. Our franchisees have kiosks in 900 Home Depot stores across the nation. This partnership lends
our bath remodeling franchises immediate credibility and helps them drive new business to their stores. An added bonus —
Home Depot doesn’t allow our competitors to occupy space in their stores. That gives us exclusive access to the foot traffic
that Home Depot stores generate.
“The relationship that we have with Home Depot drives 40 percent of our business,” says Lori Lund, President of the ReBath full bathroom remodeling franchise location in Phoenix, Arizona. “Even if the leads weren’t generated from our kiosk in
Home Depot, when our customers find out about our relationship, they trust us immediately to do their remodeling project.
This relationship has made our location, which was already profitable, even more profitable.”
For more information on earnings projections, please consider the table below, taken from our 2015 Franchise Disclosure
Document:
Average Annual Gross Sales Attained by Reporting Franchised Businesses For the Period From
January 1, 2014 through December 31,2014
P E R C E N TAG E RANK
( IN T E R M S O F GROSS
SA L E S ) O F R E P O RTING
FRANCHISED
B U SIN E SS ES
AVE RAGE
ANNUAL
GROSS
SALE S
ATTAINED
BY TH IS
GRO U P
NU MB ER I N
TH IS GR OUP
N UMB ER I N
GR OUP THAT
ATTA I N ED
THI S LEVEL
OF SA LES OR
GR EATER
PER CEN TAGE
OF GR OUP THAT
ATTA I N ED THI S
LEVEL OF SA LES
OR GR EATER
N UMB ER A N D
PER CENT OF
A LL R EPO RT IN G
FR A N CHISED
B USI N ESSE S T HAT
ATTA I N E D T HIS
LEVEL OF SA L ES OR
GR EAT ER
Top Quartile
(0 – 25%)
$3,866,451
18
7
39%
7/10%
Second Quartile
(26% - 50%)
$3,866,451
18
7
39%
7/10%
Third Quartile
(51% - 75%)
$1,709,724
18
9
50%
27/38%
Bottom Quartile
(76% - 100%)
$1,080,718
18
11
61%
47/66%
16
Who Are Our
Customers?
Re-Bath faces minimal competition
as it sets sights on the lucrative
middle-class and upper-middleclass segments
As the world’s largest bathroom remodeling franchise,
Re-Bath has remodeled millions of bathrooms since our
founding in 1979. As we’ve grown to nearly 150 locations
open or in development around the United States, our
commitment to innovation has kept us well ahead of market
trends, winning us new customers and keeping the old ones
coming back.
Re-Bath is ramping up for a rapid expansion; we plan
to grow to 400 franchise locations in the coming years. The
bathroom remodeling market has never been hotter, worth
an estimated $15 billion, according to the Joint Center for
Housing Studies of Harvard University. Re-Bath has a plan
to capture an outsized share of that revenue by squarely
targeting the middle class.
“With the advent of our natural stone product, we’re
moving upstream and into a market where there isn’t
significant competition,” says Brad Hillier. “We’re targeting
the middle class and upper-middle class and going after
the $300,000-$400,000 homes, which is where our natural
stone product belongs. Our franchisees are seeing our new
product offerings really pay off — it used to be that our
average ticket was about $7,500. Now we’re seeing tickets
of $10,000 to $12,000.”
If we think about the market in three categories — lowincome, middle/upper-middle income, and high-income
— only the massive middle class segment has not yet
been captured. That leaves the middle-class segment ripe
for a nationally known brand like Re-Bath to dominate. In
this segment, our only competition is small-time general
contractors who do not have the name recognition,
corporate infrastructure, and access to products to compete
with Re-Bath.
Re-Bath wins business with ease
The bathroom remodeling industry is experiencing a
boom caused by the abundance of aging homes in the
marketplace, which is projected to extend the bathroom
remodeling boom for decades to come. The Joint Center
for Housing Studies of Harvard University, using data from
the U.S. Census Bureau’s American Housing Survey, reports
that an unprecedented number of American homes are
either in or entering the apex of their remodeling years.
“Our primary customer base consists of collegeeducated women, ages 45 and up, with annual incomes
averaging $75,000,” says Curtis Ray, Director of Production
for Re-Bath. “We’re really appealing to the Baby Boomers
and those who are in the ‘aging in place’ segment. They’re
requiring assistance, and we have the product offering to
make aging in place a reality.”
With a relationship with Home Depot, one of the largest
home improvement retail chains, our franchise owners
have kiosks in more than 900 Home Depot locations. Home
Depot chose Re-Bath as its preferred brand for remodeling
work, and this relationship affords our franchisees instant
credibility and access to the high traffic that frequents Home
Depot stores. Many of our franchisees generate 40 percent
to 80 percent of their business from their kiosks in Home
Depot locations.
“There is also a huge opportunity for repeat business,”
Brad says. “Even if you buy a very expensive home, the
products that general contractors are using are generally
inexpensive, low-quality materials. Our customers typically
remodel their guest bathroom first, as there is a sense of
shame from keeping a bathroom designed for guests that
isn’t as beautiful as it can be. Once they hire a Re-Bath
bathroom remodel franchisee to do their guest bathroom,
they hire us again to do their master bathroom and the other
bathrooms in their house.”
Re-Bath is a best-bet investment in
a booming industry
The remodeling industry is booming, and Re-Bath has
benefited immensely from homeowners who are wisely
reinvesting in their homes rather than participating in a
housing market that is struggling to find its footing after the
Great Recession. The Joint Center for Housing Studies of
Harvard University reports that homeowners spent $195
billion on home improvement projects in 2013, $15 billion
of which was spent on bathroom remodeling projects. The
17
center, which conducts unbiased and continual analysis of
the industry, notes that the home improvement industry was
largely unaffected by the Great Recession, and indeed, in
some ways, benefitted from the economic downturn.
The JCHSHU makes the case that the construction
industry and retail housing market took big blows during the
Great Recession, and the two industries remain in a struggle
to find their footing in 2015. The home improvement industry
is seeing the opposite effect because many who might have
otherwise bought new homes chose instead to reinvest in
their current homes:
With the flood of people choosing to reinvest in their
homes, the JCHSHU reports that “the home improvement
industry could easily post record-level spending in 2015.”
Re-Bath bathroom remodel franchise owners are setting
records of their own: our franchise owners typically
outperform general contractors by a wide margin: according
to the U.S. Bureau of Labor Statistics, the average general
contractor brings in about $93,000 a year. The average ReBath franchisee generates about $1.78 million per year.
“AND MANY HOUSEHOLDS THAT MIGHT
HAVE TRADED UP TO MORE DESIRABLE
HOMES DURING THE DOWNTURN
DECIDED INSTEAD TO MAKE
IMPROVEMENTS TO THEIR CURRENT
HOMES. MEANWHILE, FEDERAL
AND STATE STIMULUS PROGRAMS
ENCOURAGED HOMEOWNERS AND
RENTAL PROPERTY OWNERS TO INVEST
IN ENERGY-EFFICIENT UPGRADES
THAT THEY MIGHT OTHERWISE HAVE
DEFERRED. FINALLY, MANY RENTAL
PROPERTY OWNERS, RESPONDING TO A
SURGE IN DEMAND FROM HOUSEHOLDS
EITHER FACING FORECLOSURE OR
NERVOUS ABOUT BUYING AMID THE
HOUSING MARKET UNCERTAINTY,
REINVESTED IN THEIR UNITS.”
18
What Services Do We
Provide?
The largest bathroom remodeling
franchise offers full bathroom
remodeling for the massive middle
class market
When it comes to remodeling franchises, it is hard to
imagine a brand with more knowledge and expertise than
Re-Bath. We’ve remodeled millions of bathrooms since
our founding in 1979. Our brand has grown to nearly 150
locations around the country, and we’ve become the
industry standard for an innovative brand that sets trends
with universal appeal. The Re-Bath brand is also known
far and wide for our commitment to offering exceptional
customer service, affordable and beautiful products, and for
having the fastest remodeling time in the business.
For Re-Bath bathroom remodeling franchise owners,
our commitment to quality and innovation culminates in an
extremely lucrative business model. According to the U.S.
Bureau of Labor Statistics, Re-Bath’s primary competition —
the average general contractor — brings in about $93,000 a
year in revenues. Our figures show that the average Re-Bath
franchisee brings in about $1.78 million per year in gross
sales.
In the course of our history, we have developed a
myriad of products that are now commonly used across the
United States: our famously beautiful and affordable acrylic
bathtubs and wall systems, our replacement bathtubs and
shower bases, our DuraBath® SSP material (which won’t
crack and resists mold and mildew), and our DuraBath®
SSP walk-in tubs — popular with those who wish to safely
age in place.
No one does ‘remove and replace’
better than we do
The finished work of our remodeling franchise
The beauty of the Re-Bath model is that we are in the
remove and replace business. We do not gut the walls or
rewire the electrical components, we simply strip away the
ugly and refashion the bathroom with new products that
match the dreams of our customers.
“The beauty of our business model is that it is centered
around ‘remove and replace,’ ” says Marty Rasmussen,
President of Re-Bath. “This helps keep our franchisees
profitable because they can do a professional job very
quickly. This allows them to do many more jobs than the
average small-time contractor. It takes us one to three days
19
in wet areas, and the full bathroom remodel is done in three
to five days. The average time for the rest of the industry
is three to five weeks. We have one franchisee who will
remodel 1,000 bathrooms this year, which is many jobs per
day.”
Our exceptional service is the reason
for our rapid growth
The world’s largest bathroom remodeling franchise is
rapidly expanding, due in no small part to our exceptional
level of service. There isn’t a general contractor who can
compete with not only our product offering and our prices,
but also with our ability to consistently remodel bathrooms
that exceeds our customers’ expectations. As a large and
well-known brand, we can also offer financing so that our
customers can get the remodel of their dreams.
We’re looking for savvy entrepreneurs who are
passionate about the remodeling industry, as well as general
contractors who want to diversify their existing businesses
by adding revenue streams.
“Right now, we’re generating $175 million in annual
revenue,” Marty says. “In the coming years, we fully expect
to have 300 franchisees generating $300 million to $400
million in revenue. With our innovative product offering and
the lack of significant competition, we are well-positioned to
actualize our goals.”
20
The Re-Bath Product
Offering
The world’s largest bathroom remodeling franchise
offers a wide variety of products that speak to the brand’s
commitment to innovation
When Re-Bath introduced our now famous bathtub liners
to the hotel industry in 1979, we watched the bathroom
remodeling industry spring up around us overnight. A few
years later, we revamped our bathtub liners to cater to
homeowners who needed a beautiful, fast and affordable
solution to improve their bathrooms.
As the industry has grown around our brand, Re-Bath
has remained a trendsetting force, continually launching
new product offerings that are well ahead of the market
trends. Re-Bath’s newest product offering, our natural
stone product, is going to allow our bathroom remodeling
franchise owners to capture an outsized share of the wideopen middle class market:
•
•
•
•
•
•
Tub-to-Shower Conversion Pans
Replacement Bathtubs
Walk In Tubs
Bathtub Liners
Wainscoting
Accessories
Re-Bath is the exclusive worldwide source for
revolutionary thin natural stone products including:
•
•
•
•
Wall Systems
Shower Bases
Trim & Accessories
Natural-Stone-Colors
Rock Families
SOLID, GRANITE, TRAVERTINE, MARBLE, AND SLATE
“With the advent of our natural stone product, we’re
moving upstream and into a market where there isn’t
significant competition,” says Brad Hillier, CEO of Re-Bath.
“Our new product offerings really pay off. Our average ticket
used to be about $7,500, but now we’re seeing tickets of
$10,000 to $12,000.
“There are several reasons Re-Bath is well-positioned to
be the dominant national brand in the upper-middle class
market: We are a manufacturing company and a productsourcing company,” Brad continues. “We have a proprietary
line of products exclusively available to our franchisees.
We have relationships with vendors to help our franchisees
purchase items for full bathroom remodels.”
Since our founding, Re-Bath has remodeled millions
of American bathrooms, becoming the world’s largest
bathroom remodeling franchise in the process. Today,
the bathroom remodeling industry is booming; worth an
estimated $15 billion, according to the Joint Center of
Housing Studies at Harvard University.
ADARA GRANITE G
TIVOLI TRAVERTINE
T
WHITE MARBLE M
SONORAN GRANITE G
WHITE S
WHITE CARRERA H
The total Re-Bath offering
Our line of innovative, industry-leading products is only
sold to Re-Bath franchisees, all of whom have the exclusive
right to sell within their defined territories.
We manufacture and sell exclusive, industry-leading
DuraBath® SSP acrylic products including:
• Wall Systems
• Shower Bases
21
ADARA GRANITE G
BISCUITS
IVORY VEIN CUT
S WALNUT VEIN CUT
S
VENETIAN STONE T
ALMONDS
FRENCH MOCHA
T SILVER VEIN CUT
S
FLORENTINE MARBLE
M DESERT STONE
CLASSIC CARRERA
T LIGHT EMPERADOR
T
“WE’RE A COMPANY THAT IS MORE
UNIVERSAL THAN NICHE,” SAYS CURTIS
RAY, DIRECTOR OF PRODUCTION FOR
RE-BATH. “I ANALYZE MARKET TRENDS
ON A DAILY BASIS. OUR CUSTOMER
BASE IS PRIMARILY THOSE WHO ARE
EARNING BETWEEN $40,000 AND
$100,000 ANNUALLY. I FIND PRODUCTS
THAT ARE AFFORDABLE AND THAT
ALSO SATISFY OUR CUSTOMERS’
DESIRE TO BUILD THEIR DREAM
BATHROOMS. BY OFFERING A LEVEL OF
CUSTOMIZABLE PRODUCTS FOR BOTH
COLOR AND MATERIAL, WE’VE BEEN
ABLE TO STAY AHEAD OF THE TRENDS.
S
THE NATURAL STONE PRODUCT GETS
US INTO A NEW MARKET, AND NATURAL
STONE HAS BEEN POPULAR FOR 5,000
YEARS. IT WILL BE POPULAR FOR
ANOTHER 5,000 YEARS.”
We’re a full bathroom remodeling company that
specializes in remove and replace: meaning we simply gut
a bathroom of its tile, sink and tub and replace it with our
beautiful and affordable products, without tearing into the
walls or getting tied up in the electrical or plumbing facets
of a remodel. This allows our franchisees the ability to
complete remodeling jobs with tremendous ease, quickly
moving from one job to the next, and thereby increasing
their profitability.
22
We have tremendous buying power
In addition to our own products, as a full bathroom
remodeling company, Re-Bath franchises install products
from the best national bathroom brands. As a franchisee,
you’ll have access to aggressively negotiated, exclusive
franchisee pricing from dozens of suppliers through our
Preferred Vendor Network. To put it simply, independent
contractors can’t compete with the group buying power
of the over 150 Re-Bath bathroom remodeling franchise
locations.
“As the biggest national brand, we help our franchisees
take advantage of our brand and name recognition,” Brad
says. “We’ve become a brand that is a differentiator for
both entrepreneurs who want to get into the industry and
for existing general contractors. We help you buy better
and save money; we help to keep you competitive and win
business.”
Who is Our
Competition?
The iconic Re-Bath bath renovation
franchise faces no significant
competition in the massive middleclass market
When the founders of Re-Bath introduced a fast,
affordable, and beautiful solution to remodel hotel
bathrooms, the bath renovation industry was invented
overnight. Since then, the Re-Bath brand has become
iconic and rightly so: the Re-Bath remodeling franchise has
remodeled millions of American bathrooms since 1979.
Since the bathroom remodeling industry sprung up
around us in 1979, a lot has changed. New brands have
entered the market, and thousands of general contractors
now offer full bathroom remodeling. Normally, so much
competition would be a sign that the bath renovation
industry is saturated, but that is not the case with the
market today.
If we think about the market in three segments, with
low-income, middle/upper-middle income, and high-income
being the categories, the massive middle-class segment
is wide open for the taking. In this segment, our only
competition is small-time general contractors who do not
have the name recognition, corporate infrastructure, and
access to products to compete with Re-Bath.
third segment of the market: those with incomes between
$40,000 and $100,000. We are squarely targeting the middle
and upper-middle class. This segment is almost entirely
without competition, save for small-time contractors, and
as of now there is no national brand that dominates this
very lucrative segment of the industry. We are aggressively
pursuing this segment and have comprehensive plans to
become the dominant brand.”
Why is Re-Bath more successful
than our competition?
Re-Bath franchisees are running lucrative businesses;
we are a nationally known brand with millions of bathroom
remodels under our belt. As a brand, we’re committed
to developing innovative products that are well ahead of
market trends, and our latest product offering — natural
stone — is pushing us into the middle- and upper-middleclass market where there isn’t significant competition.
“Our primary customer base consists of collegeeducated women, ages 45 and up, with annual incomes
averaging $75,000,” says Curtis Ray, Director of Production
for Re-Bath. “We’re really appealing to the Baby Boomers
and those who are in the ‘aging in place’ segment. They’re
requiring assistance, and we have the product offering to
make aging in place a reality.”
We capture the wide-open middle- and upper-middle
class market segments, and that is evident in how much our
bathroom remodeling franchise owners earn in comparison
to the small-time general contractors who most directly
compete with Re-Bath. According to the U.S. Bureau of
Labor Statistics, the average general contractor brings in
about $93,000 a year in revenues. Our figures show that the
average Re-Bath franchisee brings in about $1.78 million
annually in gross sales.
Why such a striking difference? For starters, general
contractors don’t have the extensive, ongoing corporate
23
with one of the largest home improvement chains cannot be
overstated.
Our partnership lends our bath renovation franchises
immediate credibility and helps them drive new business to
their stores. The added bonus is that Home Depot doesn’t
allow our competitors to occupy space in their stores, which
gives us exclusive access to the foot traffic that Home
Depot stores generate.
“The relationship that we have with Home Depot drives
40 percent of our business,” says Lori Lund, President of
the Re-Bath full bathroom remodeling franchise location
in Phoenix, Arizona. “Even if the leads weren’t generated
from our kiosk in Home Depot, when our customers find out
about our relationship, they trust us immediately to do their
remodeling project. This relationship has made our location,
which was already profitable, even more profitable.”
support that Re-Bath franchisees receive. We help with
nearly every aspect of the business to maximize profitability:
from training your employees to properly install all of our
product offerings, to supplying franchisees with our product
offerings, to negotiating deals with trusted manufacturers to
help our franchisees affordably get the products they need
for full bathroom remodeling jobs.
And we’re faster. One of the biggest differentiators
between Re-Bath and the average general contractors we
compete with is time to job completion.
“WE’RE MORE SUCCESSFUL THAN
OUR COMPETITORS BECAUSE OUR
INSTALLATION PROCESS IS MUCH
FASTER THAN THE REST OF THE
INDUSTRY. IT TAKES US ONE TO THREE
DAYS IN WET AREAS, AND THE FULL
BATHROOM REMODEL IS DONE IN
THREE TO FIVE DAYS,” SAYS MARTY
RASMUSSEN, PRESIDENT OF RE-BATH.
“THE AVERAGE TIME FOR THE REST
OF THE INDUSTRY IS THREE TO FIVE
WEEKS. WE HAVE ONE FRANCHISEE
WHO WILL REMODEL 1,000 BATHROOMS
THIS YEAR, WHICH IS MANY JOBS PER
DAY.”
The advantage of a relationship with
Home Depot
Re-Bath has kiosks in more than 900 Home Depot retail
locations nationwide, and the significance of our relationship
24
Re-Bath Remodeling
Franchise Reviews
WE BELIEVE OWNING A RE-BATH
REMODELING FRANCHISE IS NOT ONLY
A LUCRATIVE BUSINESS TO OWN, BUT
THAT IT IS A FUN BUSINESS TO OPERATE
WITH A BRIGHT FUTURE AHEAD OF IT.
DON’T TAKE OUR WORD FOR IT; HERE’S
WHAT SEVERAL OF OUR FRANCHISE
OWNERS HAVE TO SAY:
Owners of our Re-Bath franchises
“IT WAS A FRANCHISE THAT I THOUGHT
I WOULD BE ABLE TO MANAGE AND
GROW. OVER THE PAST 8 YEARS
WE HAVE BEEN ABLE TO DO THAT.
ALMOST TENFOLD ACTUALLY. I WOULD
RECOMMEND ANYONE LOOKING FOR
A SMALL BUSINESS THAT THEY HAVE
A GOOD NETWORK, A GOOD SUPPORT
SYSTEM IN PLACE.”
-David Duke, Kentucky
“I THINK THE RE-BATH PRODUCTS
ARE GREAT. I THINK, YOU KNOW
OBVIOUSLY, IN WHAT WE DO IT’S A
LITTLE LESS ABOUT THE PRODUCT AND
A LITTLE MORE ABOUT THE CUSTOMER
EXPERIENCE. BUT, IF YOU WERE TO
HAVE TO NARROW IT DOWN TO JUST
THE PRODUCT ITSELF I MEAN I THINK
THAT RE-BATH OFFERS FAR AND
AWAY THE BEST PRODUCT IN TERMS
OF THIS TYPE OF APPLICATION IN THE
BATHROOM.”
COMMUNITY. BELIEVE IN THE SYSTEM.
BELIEVE IN THE PROCESS. IT’S A
PROVEN PROCESS THAT HAS REPEATED
ITSELF HUNDREDS OF TIMES. FOR ME
IT’S PRETTY EASY. I LOVE WHAT I DO
BECAUSE I GET TO GO OUT AND HELP
HOMEOWNERS SOLVE THE PROBLEM
IN THEIR BATHROOM. WHETHER IT’S
MAKING IT MORE FUNCTIONAL, MAKING
IT MORE BEAUTIFUL, OR UPDATING
THE AREA. I ACTUALLY GET TO GO IN
THERE AND HELP THEM. SO IT’S VERY
EASY TO BE PASSIONATE WHEN I STEP
INSIDE THAT HOME AND CONFIDENT IN
OUR SYSTEM, IN OUR SERVICE THAT I
KNOW I CAN PROVIDE A SOLUTION AND
IT’S GOING TO BE BETTER THAN EVERY
OTHER COMPANY AND COMPETITION
THAT WALKS THROUGH THOSE DOORS.”
-Josh Agrelius, Austin, TX
“WELL IT’S CERTAINLY AN ADVANTAGE
TO HAVE PEOPLE THAT HAVE
EXPERIENCE IN THE BUSINESS, THAT’S
ALWAYS A GOOD THING. IF YOU
TAKE ADVANTAGE OF THAT, MOST
PEOPLE ARE VERY WILLING TO SHARE
WHATEVER THEY HAVE OR WHATEVER
KNOWLEDGE THEY HAVE AND SO IT’S A
WONDERFUL OPPORTUNITY.”
-Kurt Kittleson, Phoenix, AZ
“RE-BATH PRODUCTS, BECAUSE OF
THE MARKET TRENDS, I MEAN IT’S
BEEN ISOLATED TO ESSENTIALLY WALL
SYSTEMS PRESENTLY. IT’S THE HONEST
TO GOD TRUTH. SO I REALLY SEE THE
BENEFIT OF RE-BATH AS CREATING
A SYSTEM FOR THE MARKET TRENDS
WHICH IS FULL BATH REMODELING AND
ALL THE THINGS THAT ENTAILS.”
-Jeff Oslund, Troy, MI
-Spencer Shaw, Spokane, WA and Meridian, ID
“PLUG IN TO YOUR REGIONAL
25
What are the
Available Territories?
Current Locations
We target areas where Re-Bath
bathroom remodeling franchise
owners will be successful
Re-Bath is rapidly expanding across the country. With
nearly 150 locations open or in development, Re-Bath is the
largest bathroom remodeling franchise in the United States
and we’re growing. Re-Bath territories are often tied to
specific sized markets and can sometimes mirror placement
of Home Depot locations. Fully sold out, we’ll have about
300 locations in the U.S.
“Right now, we are almost halfway sold out as far as
available territories are concerned,” says Marty Rasmussen,
President of Re-Bath. “We’re doing about $175 million in
retail sales. Our goal is to have 300 franchisees and do
about $300 million to $400 million in retail sales in the next
five years.”
Our territories are large in scale, one of the reasons our
franchise owners generate such large revenue numbers
across the board. Having the exclusive rights to our
products gives a Re-Bath franchise owner some significant
advantages in the market and allows them to tap into a
larger number of potential remodeling jobs.
While Re-Bath is targeting several major metropolitan
markets for expansion, we are actively seeking to franchise
with entrepreneurs in the following metropolitan areas:
Don’t see your market on this list? Don’t worry – we’ve got
more than a 100 open territories we are recruiting for. Some
already have a Re-Bath franchise operating in a section
of the city. Opening a ReBath remodeling franchise in an
existing market helps increase market penetration. Two or
three franchisees operating in one space can really up the
brand awareness and potentially generate more leads than a
single operator could if both were by themselves.
We’re also targeting smaller markets, or contractors with
existing businesses. By franchising with Re-Bath, we help
contractors identify the efficiencies of their territory and the
benefit of adding the Re-Bath product offering and services
to their business.
26
Training and Support?
Re-Bath bathroom remodeling
franchise owners receive first-rate
ongoing support that exceeds what
the rest of the industry can offer
franchise. Having remodeled millions of bathrooms since our
founding in 1979, we’ve learned a thing or two about how to
maximize profits for our franchisees. Our secret? We provide
the best training and ongoing support in the bathroom
remodeling industry.
The Re-Bath corporate team has decades of experience
in growing franchise brands, and we know that part of
what makes our franchisees successful is the systems
we’ve developed to ensure that our franchisees know how
to manage every aspect of their business — from setting
realistic business goals, to winning business, to hiring skilled
employees, to becoming experts in our products, to product
installation, to buying additional products through other
vendors and managing a Re-Bath kiosk in a Home Depot
location.
“This is the most exciting time this company has had
since our founding,” says Marty Rasmussen, President of
Re-Bath. “We have greater resources and have invested
substantially to make the support we extend to our
franchisees second-to-none. There are no other national
players in this market, and so our goals of capturing the
middle-class and upper-middle-class market are entirely
realistic. Re-Bath made a market in 1979, and we are going
to make a market again — by being the first bathroom
remodeling franchise to capture the middle-class market.”
contracting business by adding Re-Bath to their offering
— we knew our training had to be the best in the industry.
We recognize that this a big investment, and we want our
franchisees to know how much we invest in them.”
Extensive training for your
employees
From onboarding to forging onward
into your successful career
The reputation of your business, as well as the Re-Bath
brand, depends on the quality of your employees’ work
in the field. It is of vital importance that your employees
get the best training in the industry. We have developed a
comprehensive certification program to ensure that your
employees are qualified to install every single one of our
product offerings.
The onboarding training covers a wide variety of
ground: from site location counsel for your showroom, to
becoming experts in our products, to learning our point-ofsale system, to the hiring and training of employees. The
onboarding training also includes learning from and with a
group of peers, and isn’t finished until after you are in your
location with a secure sales target in place for the next year.
“We have developed a best-in-class professional
installation program for all our products,” says Curtis Ray,
Director of Production. “The videos detail every aspect of
installing all of our product offerings: how to lift the natural
stone, how to cut it — that level of detail. They have to
complete the training before they can enter a home and
work a remodeling job. We have developed an application
so that these videos can be downloaded by the employees
while they are on a job. If they run into a problem of any
kind, they can watch the training video on their phone and
get the job done correctly. We have had so much success
with our training videos that we will continue making them
To get our franchisees properly ramped up for success,
onboarding training is spread over a 12-month period. Our
training sessions are effective and engaging, rather than a
short-term onslaught of overwhelming information.
“We designed the training by going through the training
ourselves,” Marty says. “We realized that giving all the
training to our franchisees in a single box was not a valuable
way to become educated in Re-Bath. Our franchisees
are entering a new career, or diversifying their general
27
for the products that will launch in the future.”
In addition to developing training for your employees, we
have a series of webinars and training modules for you. The
training modules are developed by subject matter experts,
who are available to you if you have any questions or run
into any issues in your business.
We will help you remain successful
The Re-Bath corporate team is extremely accessible and
makes frequent visits to our bathroom remodeling franchise
owners. Over the course of a year, our franchisees have
several opportunities to train and learn best practices from
their peer group, as well as from us. We offer eight training
sessions on our sales system in different places around the
nation, so that our franchisees do not have to travel very
Meet the
Management Team
Brad Hillier –
CEO
Brad Hillier served
as COO and CFO of
Re-Bath® for four years
before being promoted
to CEO in March 2015
for his ability to think
strategically about
where Re-Bath®
needed to move in the
remodeling industry. As
a leader, Brad forecasts industry trends and measures the
impact they will have on the Re-Bath® and Home Brands
Group™ business so that Re-Bath® will grow with changing
consumer needs.
Prior to Re-Bath, LLC, Brad spend eight years at
KPMG—a global network of professional firms providing
audit, tax and advisory services. As Managing Director, he
led the company’s U.S. restructuring practice and was the
global coordinator for forensic and investigation services to
private equity firms.
Since starting at Re-Bath, LLC, Brad has continuously
made strides to simplify the Re-Bath® product mix including
introducing DuraBath™ Natural Stone wall systems,
DuraBath™ SSP Designer Shower Bases and the Re-Bath®
Walk-in Tub Series.
Seeing the manufacturing company and franchising
far. We also offer two sales summits a year, as well as one
training session a month for installation at our corporate
headquarters in Tempe, Arizona.
“WE AGGRESSIVELY SEEK TO HELP
OUR FRANCHISE OWNERS IF THEY ARE
STRUGGLING FOR WHATEVER REASON,”
MARTY SAYS. “ONCE WE IDENTIFY THE
PROBLEM, WE PUT A LASER FOCUS ON
IT TO BUILD A SOLUTION TO GET THEIR
BUSINESS BACK ON TRACK.”
From onboarding to the continued success of your
business, no other franchise system can offer the level of
training and ongoing support that Re-Bath extends to our
bathroom remodeling franchise owners.
company as two separate businesses, Brad has dedicated
two teams to expedite the needs of each business which
has increased production productivity allowing for the ability
to increase our product line without increasing lead times for
our franchisees.
Brad’s current goals are to create a business plan
for our franchisees that will allow them to embrace the
changing demographic and industry needs by providing
clear processes, a diverse product line and the adoption of
advanced technology to match the digital millennium.
As we grow as a Network, Brad would like to see a
greater adoption of participation from the Network on the
new product offerings supplied by Re-Bath, LLC and the
incorporation of advanced technologies including a new
CRM platform later this year.
Marty
Rasmussen –
President
Marty Rasmussen
led one of the largest
and most successful
Re-Bath® franchises
for the last three years
before joining the
Re-Bath, LLC team in
October 2014. Marty’s
extensive experience in
corporate turnarounds, combined with his years as General
Manager of Re-Bath® by Schicker, gives him the right
experience to move Re-Bath® franchisees from a dealer
model to a true franchise system.
28
While at Re-Bath, LLC, Marty has restructured the
corporate team to follow a model that operates in nearly the
same structure as our franchisee’s businesses. Known as
“The System”, Marty has built a dedicated Re-Bath® team
to serve under the following modules: Marketing, Sales,
Production, Customer Experience, Office Management and
Executive Development. This restructure will help focus
Re-Bath, LLC’s efforts in developing the right trainings,
procedures and tools to aid our franchisees enhancements
to capture an additional, larger demographic—the middle
third.
Since its start in 1979, Re-Bath® has seen many
improvements including moving from a dealership model to
a franchise model and selling liners to providing full-service
bathroom remodeling. Today, Re-Bath® must again update
it’s business to service a changing demographic that will
ultimately increase the cost of our average sold jobs.
At Reunion 2015, Marty introduced the Middle Third. As
we develop our business to understand and communicate
with this demographic, new technologies and processes
will need to be enriched to differentiate ourselves from
our competition. One key concept we will need to adopt
is incorporating design into our current sales process and
system.
In this digital age, our customers are more educated
because of websites like Houzz. They expect more in order
to understand their purchase. If we don’t adapt to what
the consumer has grown to expect, someone else in the
industry will.
Kelsey Maxon
– Marketing
Manager
Kelsey Maxon has
been with Re-Bath,
LLC for one year
and has 12 years of
experience in Digital
Marketing. Kelsey has
extensive knowledge
in digital marketing
strategy, crosschannel marketing, campaign development, search engine
optimization (SEO) and search engine marketing (SEM),
email automation, social media strategy, content creation,
and creative direction. Kelsey’s primary function as the
Marketing Manager for Home Brands Group is to create
a recognized brand for Re-Bath that reaches our target
market including enhancements to reach the middle third
and secondary target audiences like universal access. She
will also be responsible for identifying franchisee needs and
providing on-going marketing consultations. Her current
goal for the Re-Bath Marketing Module is to rebuild the
marketing structure to show a consistent transition from
awareness, to lead generation, to sales through a series of
highly-targeted campaigns to various market segments. She
also intends to create an enhanced marketing message that
incorporates the middle third and implements Re-Bath 2.0,
which includes adding design into the overall message.
Sharby
Kennard –
Director of
Customer
Experience
Sharby Kennard
recently joined the ReBath, LLC team as the
Director of Customer
Experience. With 15
years of customer
experience, process
improvement and analyzing consumer insights knowledge,
she has developed a proven track record of successfully
leading and improving overall performance.
Sharby’s primary functions are obtaining a complete
understanding of the Re-Bath® system and how customer
experience impacts each module. She will analyze voice of
customer data to create process improvement strategies
with the other module Directors that can be translated
cohesively to the field.
Sharby’s primary goals are to build relationships with the
Network to better understand their strengths and needs.
Using her Six Sigma background, she plans to streamline
the voice of customer process which includes improving ReBath®’s overall reputation management
Jeremy Wallace - Franchise Development
DirectorJeremy Wallace -Director of Franchise Development
Jeremy joined ReBath as our Director of Franchise
Development in 2013. His proven track record of developing
and executing comprehensive procedures drives business
development, improves efficiency, and ensures franchisee
satisfaction. Jeremy is a noted mentor adept at employee
training and development, with extensive experience
managing cross-functional teams. Before joining ReBath,
Jeremy served as Principal/Partner with Dinan and
Company for nearly 15 years.
29
Curtis Ray -Director of Production
Curtis Ray has been with Re-Bath, LLC for almost a year. Prior to Re-Bath, Curtis
worked in the kitchen and bathroom industry for over 11 years including working closely
in the development of a natural stone bathroom and kitchen remodeling solution.
Curtis’ primary functions include developing new and fresh products and a worldclass installation system to expand franchisee business to increase installation revenue
while gaining a competitive edge over our competitors.
His current goals are to develop and implement a professional installation
certification program through various methods—online videos, manuals, and hands-on
trainings. Curtis is also actively researching and developing new, innovative products to
add to the Re-Bath® product line that will aid in making Re-Bath® the industry leader in
bathroom remodeling.
FAQ
Considering Re-Bath Franchise
ownership? Here’s answers to
common questions:
Network, franchisees have access to deeply discounted
pricing from the best national bathroom product brands.
What drives future growth of Re-Bath?
Over 84 million homes in the United States are more
than 15 years old. That means there’s a lot of bathrooms
that need to be remodeled, and that’s only looking at the
How long has Re-Bath been in business?
residential market. In addition, Re-Bath® franchisees
Re-Bath® has been in business for around 35 years,
are aging-in-place specialists. As the 76 million Baby
starting as a hotel and motel bathroom remodeling company
Boomers age, they’re looking for ways to maintain safety
in 1979. We had so many inquiries about residential
and independence in their bathrooms. From low threshold
remodeling that a decade later we formed a dealership
shower bases to walk-in tubs, Re-Bath® has the answers.
network, which we later converted to a franchise network. In
other words, the Re-Bath® business model was established How do I acquire a Re-Bath remodeling
and proven years before franchises were made available.
franchise?
What products do you sell?
We manufacture and sell exclusive, industry-leading
DuraBath® SSP acrylic products including shower and
bathtub replacements, bathtub to shower conversions,
walk-in bathtubs, wall surrounds and wainscoting and
bathtub and shower liners, as well as DuraBath NS natural
stone wall panels and shower bases. We’re a full bathroom
remodeling company, and through our Preferred Vendor
Our exclusive territories are awarded through our
detailed Mutual Evaluation Process. We’re looking for
committed partners who will be a perfect fit in our franchise
network — not just anyone with a checkbook. This
evaluation process benefits all parties involved: you, our
existing franchisees and us. Since our future is interlinked,
we only want to put people in business that have the
resources, commitment and drive to succeed.
30
How much does a Re-Bath bathroom
remodeling franchise cost?
The total estimated investment required to begin
operation of a Re-Bath bathroom remodeling franchise
ranges from $81,000 to just over $353,000. The price range
varies depending on the size of territory you purchase and
can be more if you are starting from scratch rather than
converting an existing remodeling or contracting business.
What makes Re-Bath different
from other bathroom remodeling
franchises?
franchise, having remodeled millions of bathrooms since our
founding in 1979. From humble origins as a bathtub liner
outfit serving the hotel industry, Re-Bath has grown into
an iconic American franchise system known for its expert,
affordable, fast solutions to residential bathroom remodeling
needs. With nearly 150 locations open or in development
in the United States, the success of Re-Bath is the result of
our tireless devotion to exceptional customer service, our
peerless and innovative product offering, and our corporate
staff — which has had high-profile success in growing
franchise brands. All of this primes Re-Bath to become the
nation’s dominant bathroom remodeling franchise
What locations are available?
While Re-Bath is targeting several major metropolitan
markets for expansion, we are actively seeking to franchise
with entrepreneurs in the metropolitan areas of Seattle,
Atlanta, Los Angeles, Charlotte, New York, and Chicago.
We also have almost 100 additional locations open in other
areas.
What is a Discovery Day?
One of the last steps of the Mutual Evaluation Process
is to spend a day at our corporate office to meet the entire
Re-Bath management team in person and to tour our office,
factory and showrooms. Get ready to roll up your sleeves to
participate in a full, useful day of education. We also provide
travel reimbursement of $200 per person, for up to two
people, or a maximum of $400.
How much can I make?
Our franchisees are proud that they far outperform the
typical remodeler. According to the US Bureau of Labor, the
average contractor generated revenues of $93,000 a year.
Our average franchise generates over $1.2 million in sales
and many generate far higher than that. You can grow as
much as you are willing to grow!
What are the minimum financial
requirements to franchise with Rebath?
We are generally looking for entrepreneurs and existing
remodelers or contractors who have a passion for the
work we do. You’ll need at least $50,000 in liquid capital
and enough financial resources to be able to fund your
purchase, and working capital to ramp up your business.
Some of this can be through a business loan. You should
have a minimum net worth of at least $150,000.
How long does it take to open?
Once you sign a franchise agreement, we estimate that
your location will be open within four to six months. We do
a range of training and pre-marketing to help you get up to
speed.
31
Next Steps
Ready to get in on the exploding
remodeling industry?
Buying a Re-Bath franchise or converting your existing
remodeling business to a Re-Bath franchise is a big
decision! We’re recruiting talented and driven entrepreneurs
and tradesmen who see the amazing opportunity our
existing franchisees are taking advantage of.
We’re looking for committed partners who will thrive in
our franchise network — not just anyone with a checkbook.
We start with a mutual evaluation process that helps you
learn if a Re-Bath franchise is a good fit for you and helps us
understand yours skills and qualifications.
How do I get started?
As a first step, fill out the inquiry form or download
our franchise information report. We’ll follow up with a
call as soon as we receive your information and begin a
conversation.
In general, here are the steps in our discovery process
we’ve designed to help you learn about and make a sound
decision about Re-Bath franchise ownership:
Introductory interview
Once we make initial contact, we’ll schedule a one hour
interview where we can get to know you, understand your
career and resume and get an idea of what you are looking
to accomplish. We’ll explain how the business works and
give you an overview of ownership basics.
Webinar
Once we’ve completed the interview, we’ll schedule a
winning formula webinar which also lasts about an hour.
This webinar, which you can invite your spouse or partners
to, helps you understand how you can use a Re-Bath
franchise to achieve your goals as a business owner. We’ll
get into detail about training, services, how you make
money and a range of important information you’ll need to
make a sound decision.
franchise. We require this application from all candidates
before we can share our Franchise Disclosure Document
with you.
Franchise Disclosure Document Review
Once you’ve completed your mini franchise application,
we’ll schedule a short webinar to review our Franchise
Disclosure Document or FDD. The FTC requires all franchise
systems to provide this legal document to you in a standard
format prior to you purchasing a franchise. We’ll review the
document, explain the sections and give you the information
you need to best understand how to read through it.
Franchisee Validation
After you’ve reviewed the FDD and completed our
webinar, we’re ready for you to start talking to our existing
franchise owners. We’ll help you connect with franchisees
in our system who are in a similar market or have a similar
background as yourself and you’ll be free to communicate
to as many as you want. Talking to franchisees, especially
ones who are running a business similar to the one you
are planning to open, can be the highlight of the discovery
process. You’ll learn what makes top performers tick and
how you can leverage other’s experience to grow your own
business.
Leadership Call
We will schedule a call with our CEO after you’ve
finished validation – we want you to be able to ask any
question you have and explain to us why you think you
would make a great Re-Bath owner. This is an open mic call
– we want you to make sure you have all the information you
need to make a well informed decision.
Discovery Day Visit
Once you’re ready, we’ll schedule a formal visit to our
corporate offices and the Re-Bath manufacturing plant.
You’ll spend the day with us, tour the plant and meet our
key leadership. It’s the highlight of the discovery process
and you’ll enjoy the day.
Franchise Application
Once you’ve completed the webinar, we’ll ask you to
fill out our mini franchise application. This application is on
our website and takes about 2 minutes to complete. We
don’t ask for your social security number and we won’t use
this to runa credit report. You won’t have any obligation
to us for filling it out. It does, however, allow us to better
understand what ype of financing you might qualify for and
helps us craft some funding solutions to help you start your
32

1 FRANCHISE INFORMATION REPORT REBATHFRANCHISE.COM

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