Instant Market Impact with Personality

Instant Market Impact with Personality...
Introduction
Positioning a company in a highly competitive market can seam an insurmountable challenge.
In a time when consumers are continually bombarded with advertising from the moment they wake,
getting your company on their radar requires a focused effort. Stu Wyatt Productions can help your
company be the bowl of milk to a kitten in from the hail storm.
Having a brand that someone will remember is a critical part of businesses success. It is essential that
your business presents a quickly conveyable image. Your product or service needs not only a graphical
representation to convey its meaning to your customers and potential clients, but a powerful image.
This is the most effective way to enhance your company and gain new customers.
Our main focus is a branding solution that not only stands above the crowd, but transmits a company
image in a brief moment. Corporate character marketing is the single most effective way to create a
positive emotional response, in a passing moment, to your customer and market base. See for yourself
why we lead the way in custom character design and branding solutions.
With one of the most extensive identity packages available, our experienced brand specialists will
capture the essence and quality of your products and/or services. Now is the time to take your business
to the next level with a professionally developed character identity package.
About Stu Wyatt Productions
Stu Wyatt Productions has been Branding and designing images and identities for corporate and small
businesses for over 23 years. We have a broad range of clients with unique needs and the desire to stand
out in their markets. Stu wyatt graduated the Colorado Institute of Art in 1984 with a degree in advertising design, he then started freelancing his talents to local, national, and international markets. With Stu’s
unique illustrative and design expertise his images are pivotal elements in the success of each client.
Market Impact
Corporate characters, when properly marketed, are powerful images. Today's consumers are
bombarded with images and messages from all directions. Even the Internet has escalated the
quality of design work, raising the bar on how graphic design pushes through the crowd.
Though Disney was built around what is now the most recognized character in the world,
companies from Michelin Tire to Planters Peanuts, have pivoted their marketing around characters for many years that have become highly identified with their products. From Major League
Baseball, to the NFL, and college sports, the characters stand out, able to generate strong
emotional responses in customers and fans around the world. Radios stations across the country,
in an extremely competitive market, rely on characters to excite their customer bases and help
define their positions within the hearts of their listeners.
Customer Case Studies
KRFX-FM, Denver (103.5 The Fox) A very successful Denver
radio station, The Fox needed both a logo change and a
pivot point for its marketing programs to support the
format change to classic rock in 1991.
Starting with their new logo,
we designed a character to
give the emotional punch.
103.5 The Fox has effectively used the character for print,
billboard, and TV advertising. We have also designed a
number of large inflatables of the character which have
been used at many station appearances.
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The Brelko Man is another example where Stu Wyatt clients visually
stand out in a competitive market.
Brelko Products and Services
Brelko is a service company which sells and services conveyor
products for manufacturers. As you might imagine,
Brelko wants to project an image of strength and reliability
but the logo alone, while attractive, falls short of a good
emotional response.
The new logo, while incorporating the old graphic, comes
alive with the Brelko Man. The company now projects an
image of strength and service in its graphic presentations
(ads, stationary,Trade Booths, other marketing material).
Now meet "Shannon", the new symbol of Shannon's Hope Maternity Home.
While the old logo was basically a symbol, Shannon creates a
positive emotional response very quickly.
Shannon's Hope Maternity Home has been helping young pregnant women
in the Denver area with no place to turn for the past 22 years. The organization was looking to create a marketing symbol that would assist in funding
efforts. The desire was to create an image that could be used in many areas
of marketing and promotion and would convey a feeling of positive warmth
and to put a happy face on what can be very challenging issues.
Here is the organization's old logo.
Designed nearly 20 year ago.
Meet Pastor Chad!
Agape Media Group Incorporated
Agape Media is a group of businesses serving the media needs of
churches, ministries, and other non-profits. Agape was looking for
a friendlier way to market a technical product, its web services,
to church pastors, where most senior pastors are over 40 years old
and not comfortable with the new technology. The idea was a
relatable character that could be used for web sites, email marketing, and other marketing programs.
Pastor Chad is used in a number of areas to soften the complexity
of technology. As part of an email marketing campaign, a series of
cartoons were created within an email marketing the services.
RECEP
TIONIS
T
CHURCH
BOARD
MEETING
RECEP
TIO
RECEPTIONI NIST
ST
“I don’t think this is what pastor
Mcllott had in mind when he
discussed a web site”.
“I think Pastor wanted the web
site design to be turn-key’ not
tur-key”.
“Pastor said he was a “webmatser”, but I just call him expensive”.
CHURCH
BOARD
MEETING
RECEPTIONIS
T
GodSend Media, an Agape Media Group
Incorporated company, develops and manages
CD of the Month fundraising programs
for non-profit organizations.
Meet “Medved Mindy”
Profile: Mid thirties, professional mom with kids
intelligent, pragmatic and frugal
with an occasional need for speed.
Goal: Reinforce Medved Mindy’s identity
through a family and children friendlyimage campaign including print, web,
and specialty 3- dimensional items.
Program Costs and Options
The base price of the program is $2,500, and includes 20 hours of development time to develop and
present a completed character design. Additional design and layout services are available for an
hourly rate of $150 per hour.
According to the Graphic Artists Guild you'll pay $2,000 to $10,000 for a corporate logo at a traditional
design firm. No character, no emotional message, just part of the crowd.
Once we receive your order, we will immediately start work on your project by developing your initial set
of character drafts based on profile sheet we develop together. When your character drafts are
completed, they will be e-mailed to you, so you can request revisions, ask questions or approve a design
as the final choice.
After a character design is approved as final we can also move forward to design your business
stationery, including business cards, letterhead, envelopes and shipping labels. We can also design
billboards, coloring books, giant inflatables, and other merchandising items. We will guide you through
the character development process to maximize he character results.
Getting Started
Stu Wyatt Productions / Corporate Character Casting is ready
to begin the design of a high impact character for your
company or organization. Review and sign the following
agreement to begin our program.
CHARACTER DESIGN AGREEMENT
THIS CHARACTER DESIGN AGREEMENT (this "Agreement") is made and entered into as of the _____ day of _____
______________, ________ (the "Effective Date"), by and among Stu Wyatt Productions (SWP), a Colorado corporation (the "Company"), and_________________________________________ (the "Client").
1. Scope of Work SWP will provide the Client with the following services:
a. SWP will design a color character (Artwork) as part of a company nor organization image or logo.
b. SWP will work with the Client to develop a Character satisfactory to the Client.
2. Pricing The cost of the design services is $3,500 US (three thousand five hundred dollars, US).
Additional services are available at $150.00 (one hundred fifty dollars) per hour.
3. Payment Fifty percent of payment is due upon execution of the agreement. The final fifty percent payment
is due upon delivery of the final design. All invoices for billable expenses are payable within thirty (30) days of
receipt. A 1.5% monthly service charge is payable on all overdue balances of milestone payments and billable
expenses. The grant of any license to the Client is conditioned on receipt of full payment by the Client of the
total amount and all billable expenses.
4. Default in Payment The Client shall assume responsibility for all collection of legal fees necessitated by
default in payment.
5. Billable Expenses The Client shall reimburse SWP for all direct and indirect billable expenses arising from this
assignment, regardless of whether the assignment is cancelled or terminated. Billable Expenses include but are
not limited to costs of commissioning images or subcontracting talent, the payment of any sales tax due on this
assignment, any travel, research, postage and delivery, photocopying, and storage media expenses.
6. Client's Alterations Any other changes requested by the Client shall be considered Client's Alterations if they
are requested after the acceptance of the Design. Any changes and additions not due to the fault of SWP
and requested by the Client before the approval of one of the designs are not considered Client's alterations.
The Client shall be responsible for making additional payments at the rate noted herein for any Client's
alterations and any other changes in original assignment requested by the Client.
7. Acceptance of Design The design is considered accepted by the Client after seven (7) calendar days of
delivery. Within that period, Client may provide SWP with written notice of any corrections to be made and a
suggested date for completion of the corrections which should be mutually acceptable to both SWP and the
Client.
8. Ownership of Artwork The Client acknowledges and agrees that SWP retains ownership of all original artwork,
in any media, including digital files, whether preliminary or final. The Client waives the right to challenge the
validity of SWP's ownership of the art subject to this agreement because of any change or evolution of the
laws. Client further agrees that Client will not change or modify the designs, and that SWP will retain exclusive
rights to modify the artwork for the client. Client retains the option to purchase modification rights from
SWP at the following rate:
Local Market $10,000 (ten thousand dollars)
Local Market industry exclusive $15,000 (fifteen thousand dollars)
National Market $25,000 (twenty five thousand dollars)
The Client must protect all final artwork which is the subject of this agreement against alteration.
9. Releases
The Client shall indemnify SWP against all claims and expenses, including reasonable attorney's fees, due to
Client's uses which exceed authority granted by this agreement. Except as specifically set forth otherwise in this
Agreement, SWP makes no warranties whatsoever, including but not limited to implied warranties of mechantability or fitness for particular purpose. All such warranties are hereby expressly disclaimed. No oral or written
information or advice given by SWP or SWP's representatives shall create a warranty or in any way increase the
scope of this.
CHARACTER DESIGN AGREEMENT (Continued)
10. Modifications of the Agreement
Modifications of the Agreement must be written, except that the invoice may include, and the Client shall pay,
fees or expenses that were orally authorized by the Client in order to progress promptly with the work.
11. Warranty of Originality
SWP warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has
not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or
portions thereof obtained through the undersigned from third parties is original or, if previously published, that
consent to use has been obtained on an unlimited basis; that SWP has full authority to make this agreement;
and that the work prepared by SWP does not contain any scandalous, libelous, or unlawful matter.
This warranty does not extend to any uses that the Client or others may make of SWP's product which may
infringe on the rights of others.
CLIENT EXPRESSLY AGREES THAT IT WILL HOLD SWP HARMLESS FOR ALL LIABILITY CAUSED BY THE CLIENT's USE OF
SWP's PRODUCT TO EXTENT SUCH USE INFRINGES ON THE RIGHTS OF OTHERS.
12. Limitation of Liability
Client agrees that it shall not hold SWP or its agents or employees liable for any incidental or consequential
damages which arise from SWP's failure to perform any aspect of the Project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of SWP or a third party.
Furthermore, SWP disclaims all implied warranties, including the warranty of merchantability and fitness for a
particular use.
13. Miscellaneous
This Agreement shall be construed in accordance with and governed by the laws of the State of Colorado.
This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs,
executors, administrators, legal representatives, successors and assigns where permitted in this Agreement.
If any one or more of the provisions contained in this Agreement for any reason are held invalid, illegal, or
unenforceable in any respect, such invalidity, illegality and unenforceability shall not affect any provision
thereof and this Agreement will be construed as if such invalid,illegal, or unenforceable provisions had never
been contained herein.
IN WITNESS WHEREOF, the parties hereto have caused this AGREEMENT to be executed effective under proper
authority as of the date and year first above written.
STU WYATT PRODUCTIONS
_____________________________________________
Stu Wyatt Date
CLIENT
_____________________________________________
Sign Name Date
_____________________________________________
Print Name
Corporate Character Casting
A Division of Stu Wyatt Productions
5608 Yarrow St. Arvada, Co 80002
303-595-8844