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2016 Retail Advertising - Observer
2016 Retail Advertising O B S E R V E R P U B L I S H I N G C O M P A N Y Observer-Reporter 2016 Retail Rates Dollar Volume Full Run Daily Full Run Sunday Wash. Daily Wash. Sunday Greene Daily Greene Sunday Open $500 $1,000 $1,500 $2,000 $3,500 $5,000 $7,500 $10,000 $12,500 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 $45,000 $50,000 $36.75 $36.00 $35.25 $35.00 $34.75 $34.50 $33.75 $32.75 $30.75 $29.00 $28.25 $26.50 $25.50 $25.00 $24.75 $24.50 $24.25 $24.00 $40.25 $39.25 $38.25 $38.00 $37.75 $37.00 $35.75 $35.25 $34.50 $33.00 $30.25 $29.25 $28.50 $28.00 $27.50 $27.25 $26.75 $26.25 $33.00 $32.50 $32.00 $31.50 $31.25 $31.00 $29.50 $28.75 $28.25 $26.75 $25.00 $24.25 $23.00 $22.50 $22.25 $22.00 $21.75 $21.50 $36.25 $35.50 $35.00 $34.75 $34.50 $34.25 $33.25 $32.50 $30.50 $28.75 $27.25 $26.75 $25.75 $25.00 $24.75 $24.50 $24.00 $23.50 $12.75 $12.50 $12.25 $12.00 $11.75 $11.50 $11.25 $11.00 $10.75 $10.50 $10.25 $10.00 $ 9.75 $ 9.50 $ 9.25 $ 9.00 $ 8.75 $ 8.50 $13.75 $13.50 $13.25 $13.00 $12.75 $12.50 $12.25 $12.00 $11.75 $11.50 $11.25 $11.00 $10.75 $10.50 $10.25 $10.00 $ 9.75 $ 9.50 Robinson Frequency Discounts Pittsburgh Mt. Lebanon 22 Bridgeville Allegheny Cecil 19 50 Bethel Park 79 88 Washington McMurray 844 Canonsburg 51 Monongahela 7 18 Washington 70 io g 40 Claysville 51 California Jefferson Waynesburg h W V . 70 Yo u g h Bentleyville 2 Times..............10% 3 Times..............15% 4 Times..............20% 5 Times..............25% 6 Times..............30% 7 Times..............40% Color Rates 43 Wheeling 21 W Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. Fayette Rices Landing Carmichaels 21 Greene U Far 79 Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. Black & 1 Color. . . . . . . . . . $150 per publication Black & 2 Colors . . . . . . . . . $200 per publication Black & 3 Colors . . . . . . . . . $300 per publication Gross Rates Daily National Rate . . . . . . . . . . . . . . . . . . $42.50 Sunday National Rate . . . . . . . . . . . . . . . . $45.50 Daily Co-op Cap Rate . . . . . . . . . . . . . . . . $40.00 Sunday Co-op Cap Rate. . . . . . . . . . . . . . $44.00 Internet Processing Charges 250 119 Morgantown Observer-Reporter–Washington & So. Hills Zone Observer-Reporter–Greene Zone • Ads less than 10 inches - $10.00 • Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates. [email protected] 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Preprint Inserts O B S E R V E R P U B L I S H I N G 2016 Quantity Discounts 2016 Daily Cost Per Thousand Insertion Rates (Per Insertion) 20,000 32,000 48,500 80,500 or or or or more more more more $1.00 $3.00 $5.00 $10.00 cpm cpm cpm cpm C O M P A N Y Size 1x 6x 12x 26x 52x Annually Annually Annually Annually Annually Sheet 4-Pg Tab 8-Pg Tab 12-Pg Tab 16-Pg Tab 20-Pg Tab 24-Pg Tab 28-Pg Tab 32-Pg Tab $53.50 $55.50 $67.75 $69.25 $71.50 $75.50 $77.00 $77.50 $78.50 $49.00 $51.50 $63.75 $65.75 $67.75 $71.50 $72.50 $74.50 $75.00 $47.00 $49.00 $60.25 $62.25 $64.75 $67.25 $69.25 $69.75 $71.50 $46.00 $48.00 $58.25 $60.25 $62.25 $65.25 $65.75 $66.75 $67.75 $45.00 $47.00 $57.00 $59.25 $61.25 $63.75 $64.75 $65.25 $66.75 2016 Sunday Cost Per Thousand Insertion Rates [email protected] Size 1x 6x 12x 26x 52x Annually Annually Annually Annually Annually Sheet 4-Pg Tab 8-Pg Tab 12-Pg Tab 16-Pg Tab 20-Pg Tab 24-Pg Tab 28-Pg Tab 32-Pg Tab $57.75 $60.25 $74.50 $76.00 $78.50 $81.50 $83.75 $84.75 $85.25 $54.00 $57.00 $69.25 $71.50 $74.50 $77.50 $79.50 $80.50 $81.00 $51.00 $53.00 $65.25 $66.75 $70.50 $73.50 $76.00 $76.50 $78.50 724.222.2200 / 1.800.222.6397 $49.00 $52.50 $62.75 $65.25 $67.25 $71.00 $72.00 $73.50 $75.00 $48.00 $51.00 $61.25 $63.75 $66.25 $69.75 $71.00 $72.00 $73.00 www.opcads.com 2016 Preprint Inserts O B S E R V E R P U B L I S H I N G • Preprint rates are net, unless noted otherwise. • Sunday preprints may not be zoned. • For flaps, gate folds and in-between pages, add .25 cents per page per thousand. C O M P A N Y • Advertisers who run an ROP display referral announcing their insert may use the insert referral rate. Ads may run seven days prior to, and including, the day the insert publishes. No size restrictions. Applicable $25,000 dollar volume contract rate applies. • 8 1/2” x 11” or 8 1/2” x 14” regardless of folds are acceptable single sheet sizes. Observer-Reporter Daily . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26,604 Sunday . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30,513 • Sizes smaller than 46 3/4-square-inches are considered acceptable sub-size (flexi) and billing is at the regular tabloid size. For sub-size billing page total, divide by two. Minimum charge is the four-page tabloid price. ABC Circulation as of December 31, 2013 The Almanac The Almanac . . . . . . . . . . . . . . . . . . . . . . . . .36,178 As of Dec. 10, 2015 • Sizes 85- to 132-square-inches are considered acceptable tabloid size. • Sizes more than 132-square-inches or 11” x 12” are acceptable standard pages. Scheduling and Delivery • For best results overall size should not exceed 10.5” w x 10.5” h Daily Observer-Reporter and The Almanac • Minimum quantity for single sheets is 7,500. Minimum quantity for four-page tab or larger is 5,000. Lesser quantities will be charged at minimum quantity rates. • A two percent overrun is required on zoned inserts for spoils, returns and samples. • The Almanac zoned inserts must be inserted in full zip codes. • For preprint sizes more than a 32-page tabloid, add $1.00 cpm per page • Thanksgiving is charged at Sunday rates, Sunday distribution quantity, and cannot be zoned. • Charges for disposal of unused inserts is $50.00 cpm. [email protected] Daily insertions must be scheduled by 5:00 p.m. on Thursday of the preceding week. Sunday Observer-Reporter Sunday insertions must be scheduled by 3:00 p.m. on Wednesday of the preceding week. • Changes and cancellations after the deadline may result in additional charges. • Insertions must arrive at our plant four days prior to the date of insertion. • Receiving hours are 7:00 a.m. to 3:00 p.m. Monday through Friday. All preprint inserts should be delivered to: Ogden Newspapers 240 20th Street Wheeling, WV 26003 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 We Prints O B S E R V E R P U B L I S H I N G C O M P A N Y 2016 Single Sheet Production Quantity 1 Color/ 1 Side 1 Color/ 2 Sides 2 Colors/ 1 Side 2 Colors/ 2 Sides Full-color/ 1 Side Full-Color/ 2 Sides 5M to 7.9M 8M to 11.9M 12M to 14.9M 15M to 19.9M 20M to 24.9M 25M to 29.9M 30M to 34.9M 35M to 39.9M 40M to 49.9M 50M to 59.9M 60M to 69.9M 70M to 79.9M 80M to 89.9M 90M to 99.9M 100M to 199.9M $90.00 $86.00 $84.00 $83.00 $82.00 $81.00 $80.00 $79.00 $78.00 $77.00 $74.00 $73.00 $72.00 $70.00 $67.00 $98.00 $93.00 $90.00 $88.00 $87.00 $86.00 $84.00 $83.00 $82.00 $81.00 $80.00 $78.00 $77.00 $75.50 $74.00 $99.00 $96.00 $94.00 $93.00 $92.00 $91.00 $90.00 $89.00 $88.00 $86.00 $85.00 $84.00 $82.00 $81.00 $71.00 $105.00 $100.00 $ 97.00 $ 95.00 $ 94.00 $ 93.00 $ 92.00 $ 91.00 $ 89.00 $ 88.00 $ 87.00 $ 85.00 $ 84.00 $ 83.00 $ 77.00 $165.00 $158.00 $153.00 $147.00 $136.00 $123.00 $112.00 $108.00 $102.00 $ 97.00 $ 93.00 $ 90.00 $ 88.00 $ 86.00 $ 84.00 $172.00 $165.00 $161.00 $157.00 $144.00 $132.00 $120.00 $116.00 $110.00 $105.00 $102.00 $ 99.00 $ 97.00 $ 95.00 $ 89.00 Additional Options 11” Colored Stock 11” Brite Hue Stock 11” White Bristol 14” White Stock 14” Colored Stock 14” Bright Hue Stock 14” Coated Stock 14” White Bristol Perforations Tri-Fold Half-Fold $ 2.75 $ 9.50 $10.50 $ 2.75 $ 5.75 $18.25 $ 7.50 $15.75 $ 7.50 $ 7.50 $ 7.50 cpm cpm cpm cpm cpm cpm cpm cpm cpm cpm cpm The Observer Publishing Co. offers a simple solution to single sheet flier needs called “We Prints.” Prices are all-inclusive including consultation, design, production, printing and distribution. Prices are based on 8 1/2 x 11 inch paper with 70# white coated or 60# white off-set. All prices listed are cost per thousand. Extra copy pricing available upon request. [email protected] 724.222.2200 / 1.800.222.6397 www.opcads.com TTL PD. DAILY TTL PD. SUN. ZONE ONE ZIP CITY 15301 WASHINGTON ZONE TWO ZIP 28089 31731 Sunday 9637 Daily 8671 15412 15311 15313 15012 15314 15417 15419 15022 15423 15324 15427 15428 15429 15033 15330 15434 15037 15331 15038 15438 15332 15333 15442 15450 15345 15348 15062 15063 15067 15473 15072 15358 15477 15360 15432 15479 15482 15483 15366 15368 15087 CITY ALLENPORT AMITY BEALLSVILLE BELLE VERNON BENTLEYVILLE BROWNSVILLE CALIFORNIA CHARLEROI COAL CENTER COKEBURG DAISYTOWN DAWSON DENBO DONORA EIGHTY FOUR ELCO ELIZABETH ELLSWORTH ELRAMA FAYETTE CITY FINLEYVILLE FREDERICKTON GRINDSTONE LA BELLE MARIANNA MILLSBORO MONESSON MONONGAHELA NEW EAGLE PERRYOPOLIS PRICEDALE RICHEYVILLE ROSCOE SCENERY HILL DUNLEVY SMITHTON STAR JUNCTION STOCKDALE VAN VOORHIS VESTABURG WEBSTER Sunday 13 222 57 573 621 288 156 709 107 127 72 20 8 200 654 12 2 104 5 18 355 246 27 3 240 59 211 867 162 37 1 205 77 252 22 6 15 60 10 57 7 6887 Daily 13 193 55 435 531 233 155 697 97 106 64 20 8 203 572 11 2 96 14 19 310 202 18 3 209 47 188 843 141 37 1 131 70 237 22 6 10 50 9 48 7 6113 15323 15329 15376 15377 CITY CLAYSVILLE PROSPERITY W. ALEXANDER W. FINLEY Sunday 742 290 237 106 1375 475 Daily 618 251 189 89 1147 431 ZONE THREE ZIP MISC. ZIPS 28089 31731 ZONE FOUR ZIP CITY 15004 ATLASBURG 15312 AVELLA 15019 BULGER 15021 BURGETTSTOWN 15317 CANONSBURG-MCMURRY 15340 HICKORY 15342 HOUSTON 15054 LANGLOTH 15057 MCDONALD 15347 MEADOWLANDS 15060 MIDWAY 15350 MUSE 15078 SLOVAN 15363 STRABANE ZONE FIVE ZIP CITY 15017 BRIDGEVILLE 15106 CARNEGIE 15055 LAWRENCE 15071 OAKDALE 15102 BETHEL PARK 15241 PITTSBURGH-SO. HILLS-USC 15321 CECIL 15367 VENETIA ZONE SIX ZIP 15310 15315 15320 15322 15325 15327 15337 15338 15341 15344 15346 15349 15351 15352 15357 15359 15362 15364 15370 15380 CITY ALEPPO BOBTOWN CARMICHAELS CLARKSVILLE CRUCIBLE DILLINER GRAYSVILLE GREENSBORO HOLBROOK JEFFERSON MATHER MT. MORRIS-DAVISTOWN Nemacolin NEW FREEPORT RICES LANDING ROGERSVILLE SPRAGGS SYCAMORE WAYNESBURG WINDRIDGE Sunday 42 603 127 844 3596 260 924 70 798 154 145 80 58 117 Daily 40 528 108 692 3112 232 774 60 730 161 117 68 55 101 7818 6778 Sunday 162 36 84 40 109 32 184 241 888 Daily 153 26 75 29 90 30 156 216 775 Sunday 39 41 637 262 35 85 108 75 92 255 95 143 26 93 284 55 76 84 2073 93 4651 Daily 26 39 526 234 31 65 101 73 82 231 92 114 0 81 207 57 66 79 1984 86 4174 2016 General Policies O B S E R V E R P U B L I S H I N G C O M P A N Y Ad Space Simulating Editorial Content Political Advertisements Advertisements that simulate editorial content must be plainly indicated as advertising and marked "Advertisement" at the top or bottom of the ad. All ads must have a border. Retail rates apply. Ad copy must be paid in advance (2% discount). Contracts available. Ads must include “Paid for by...” and are subject to publisher’s approval. Audits Position The Observer-Reporter is audited by the Audit Bureau of Circulations (ABC) and the U.S. Postal Service. The Almanac is audited by the Certified Audit of Circulations (CAC) and the U.S. Postal Service. Cancellations Cancellations will be accepted after the closing date at a 25 percent charge of space ordered. Commissionable Rates Fifteen percent commission is available to recognized advertising agencies. Clients represented by agencies are responsible for payment. The commissionable rates apply to gross rates only. Contract Policy Short-rates will apply for non-fulfillment of contracts. The advertiser may cancel a contract in writing within 60 days of a rate increase notification and may be subject to short-rate. Credit Policy In no event will adjustments, reinsertions or refunds be made based on the position in which an advertisement has been published. A 25% upcharge for guaranteed placement is available in the event we cannot accomodate the position, you will not be charged the additional fee. Published Rates Representatives of Observer Publishing Co. are not authorized to deviate from published rates. Publisher Assumes No Financial Liability The publisher assumes no financial liability for typographical errors, copy omission or omission of an advertisement. The publisher assumes no liability for lost sales. In case there is an error, the advertising department will furnish a letter to the advertiser for public display. The publisher is not required to publish a correction. Claims for adjustment must be made within 10 days of the invoice date. Credit will be no greater than the price of the first advertisement containing the error. Publisher’s Right Acceptance and publication of advertising does not constitute an extension of credit. Extension of credit may be granted upon completion and approval of credit application. Prepayment may be required until credit is approved. Costs incurred for the outsourcing and collection of delinquent accounts may be included in the past due amounts owed by the client, including interest of one and one-half percent per month on a balance unpaid by due date, or annual rate of 18 percent, plus reasonable collection service or attorney fees incurred. The publisher reserves the right to reject or cancel any advertisement including brokered space or inserts at any time. All materials created by Observer Publishing Co. become the property of the publisher, unless otherwise agreed upon. Early Payment Discount Releases A two percent discount is available if the current month's charges are paid in full and received by the 15th of the month following insertion, providing there is no previous balance. Advertisers and respective agencies agree that they are fully authorized and licensed to use names and/or portraits or pictures of persons, living or dead, trademarks, copyrighted material, and any testimonials contained in any advertisement submitted by or on behalf of the advertiser and published in Observer Publishing Co. (OPC) publications. OPC will not assume any liability of loss, damage or expense as a result of the misuse of published material in any advertisement. Insertion Orders The publisher is not bound by any terms or conditions, printed or otherwise, appearing on order blanks, advertiser's forms or copy instructions when in conflict with terms and conditions on the publisher's rate card or policies. Payment Terms All accounts are due and payable 30 days from the date of invoice/ statement. A service charge of one and one-half percent per month will be charged on a balance unpaid by the due date. The annual rate is 18 percent. The minimum service charge is one dollar. 2% discount applied to paid invoices received by 15th of the month in 1st billing cycle. [email protected] Rate Revisions Rates may be revised with a 15-day written notice to contract advertisers. Run-of-Paper (R.O.P.) Requirements The minimum ad size is one column wide by one inch deep. The full-page billing depth is 21 inches. Gutter space will be billed as one column. 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Deadlines O B S E R V E R P U B L I S H I N G C O M P A N Y Observer-Reporter Publishing Day Section Advertising Deadlines Creative Services Deadlines Monday ROP/Classified Friday at 10:00 AM Friday at 12:00 NOON Tuesday ROP/Classified Friday at 12:00 NOON Friday at 4:00 PM Wednesday ROP/Classified Monday at 12:00 NOON Monday at 4:00 PM Thursday ROP/Classified Tuesday at 12:00 NOON Tuesday at 4:00 PM Friday ROP/Classified Wednesday at 12:00 NOON Wednesday at 4:00 PM Saturday ROP/Classified Thursday at 10:00 AM Thursday at 4:00 PM Sunday ROP/Classified Thursday at 12:00 NOON Thursday at 4:00 PM Please Note: Deadlines will vary for weeks that include a holiday. The Almanac Publishing Day Section Wednesday ROP/Classified Advertising Deadlines 5:00 PM Friday Prior to Publication Creative Services Deadlines Monday at 5:00 PM Please Note: Deadlines will vary for weeks that include a holiday. [email protected] 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Measurements O B S E R V E R P U B L I S H I N G Use these measurements for: Observer-Reporter and The Almanac Ads Broadsheet & Classified Measurements (6 Columns to Page) Columns Inches 1 Column 1.5625” 2 Columns 3.25” 3 Columns 4.9375” 4 Columns 6.625” 5 Columns 8.3125” 6 Columns 10” Gutter .125” Full Page Depth: 20.8” Glossy Magazine Measurements (3 Columns to Page) Size Inches 1/6 Page (V) 1/6 Page (H) 1/3 Page (V) 1/3 Page (SQ) 1/2 Page (V) 1/2 Page (H) Full Page 2.3125” x 4.875” 4.9375” x 2.375” 2.3125” x 10” 4.9375” x 4.875” 4.9375” x 7.5” 7.5” x 4.875” 7.5” x 10” Block (Bridal) 2.3125” x 2.375” Full page with bleed 8.625” x 11.125” (Image area 8.3755 x 10.875”) Bridal, Business Journal Executive Series, and Total Health Magazine 724.222.2200 / 1.800.222.6397 C O M P A N Y Tabloid Measurements (4 Columns to Page) Columns Inches 1/8 Page 4.92” x 2.4” 1/4 Page 4.92” x 4.8” 1/2 Page (V) 4.92” x 9.8” 1/2 Page (H) 10” x 4.8” Full Page 10” x 9.8” Full Page Tab Depth: 9.8” Total Health, Business Journal, Southpointe Today, Canonsburg Magazine, Football and Holiday Tab Glossy Magazine Measurements (4 Columns to Page) Size Inches Block 1/8 Page (V) 1/8 Page (H) 1/4 Page (V) 1/4 Page (H) 1/4 Page (SQ) 1/2 Page (V) 1/2 Page (H) Full Page 1.75” x 2.375” 1.75” x 4.875” 3.625” x 2.375” 1.75” x 10” 7.5” x 2.375” 3.625” x 4.875” 3.625” x 10” 7.5” x 4.875” 7.5” x 10” Business Directory Theme Pages 2.375” x 2.125” 3.5” x 2” Full page with bleed 8.625” x 11.125” (Image area 8.3755 x 10.875”) Living in Washington County, South Hills Living and Greene County Living www.opcads.com 2016 Ads Submitted Via E-Mail O B S E R V E R P U B L I S H I N G • ALL E-MAILED ADS SHOULD BE SUBMITTED AS PDF FILES. E-Mail your ad to your sales consultant. Contact your sales consultant for their e-mail address. • When creating your ad document and PDF, make them the exact size of the ad (get the correct size from your sales consultant); then there is no need to put crop marks. • We consider e-mailed pdf ads to be “Camera Ready.” We are not responsible for graphic or content errors. At times we can make minor corrections to some ads. More often, we will request that you resubmit your ad. Camera ready ads should be sent at the size that was reserved or proportionately smaller. Black type should be 100% Black even on a CMYK ad. • When e-mailing an ad, please e-mail the ad at least TWO DAYS before run date. We need to receive Sunday and Monday ads by the Thursday before the run date. Please Note: We CANNOT use Microsoft Word Documents or Microsoft Publisher or similar programs as “Camera Ready Art.” We can use these as a layout, but the ad will be reset in one of our production programs. • New advertisers must submit a test ad prior to the first run date. • Any ad found to be infected by a computer virus will be rejected. Make sure you have virus protection software on your computer. C O M P A N Y Double Check Before Sending Your Ad • Please make sure your fonts are embedded in your PDF file. • If the ad is color, convert all color images to CMYK. A spot color should have a CMYK conversion. (No RGB or Pantone colors.) • Reverse type should not be smaller than 10pt. Bold. • Make sure there is enough contrast between background and type. Example: Red type on black background is hard to read, not enough contrast. • If the ad is black & white, make sure there are not any RGB or CMYK images in the ad. (Also remove RGB colors from your color palette.) Photos Being E-mailed • If you are sending photo(s) to be used in an ad, please send a tiff or jpeg – resolution 200. (Images off the Internet are usually 72 resolution or smaller.) Real Estate Photos Being E-mailed • When sending photo(s) for a real estate ad, send the photo as an attachment. • Identify each photo with the house number, street name, agent’s first and last name, and the real estate company’s name. AD SEND Address: PAWAS Sending Your Files • Please send a short message with the ad attachment to include: 1. Ad Name 2. Ad Size 3. Black & White or Color 4. Which Publication and Publication Date [email protected] For more details on production, contact: Nancy Buttlar, Creative Services Manager 724.223.2638 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Front Page A Section Banner Ads O B S E R V E R P U B L I S H I N G C O M P A N Y Unique Benefits: • Highest possible visibility on the front page • Exclusivity – only one per day • Full color production included • Editorial adjacency to the strongest stories of the day • Rich Media – You can bundle a digital homepage page peel at a deeply discounted rate 2016 Digital Bundled Opportunities with Banners* 2016 A-Section Banner Ads O-R Daily O-R The Frequency Discount Sunday Almanac 1-5 6-11 12-23 24-51 52 X+ $500.00 $475.00 $450.00 $425.00 $375.00 $600.00 $570.00 $540.00 $510.00 $450.00 $700.00 $665.00 $630.00 $595.00 $525.00 0% 5% 10% 15% 25% All ads include full color. Observer-Reporter Page Peel The Almanac Page Peel 25,000 Static Impressions 25,000 Rich Media Impressions $350.00 $175.00 $200.00 $250.00 *Only one rich media ad unit per day. Sold first come first serve. Actual Banner Size: 10 in. (6 col.) wide x 2 in. deep Please contact us for a free marketing consultation Washington 724-222-2200 • Waynesburg 724-852-2602 • McMurray 724-941-7725 [email protected] 2016 Financial Advertising O B S E R V E R P U B L I S H I N G C O M P A N Y 2016 Financial Advertising Rates Dollar Volume Full Run Daily Full Run Sunday Wash. Daily Wash. Sunday Greene County Daily Greene County Sunday Almanac Per Zone Open $1,000 $2,000 $3,500 $7,500 $12,500 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 $62,500 $75,000 $100,000 $125,000 $38.75 $37.25 $37.00 $36.75 $34.75 $31.00 $29.25 $28.25 $27.50 $27.00 $26.50 $26.00 $25.50 $25.00 $24.50 $22.50 $42.25 $40.25 $40.00 $39.75 $38.25 $35.00 $32.50 $31.25 $30.25 $29.75 $29.25 $28.25 $27.50 $27.00 $26.50 $24.50 $35.00 $34.00 $33.75 $33.50 $32.00 $28.75 $27.00 $26.25 $25.00 $24.50 $24.00 $23.50 $23.00 $22.50 $22.00 $21.00 $38.25 $37.00 $36.75 $36.50 $34.50 $30.75 $29.25 $28.75 $27.75 $27.00 $26.50 $25.50 $25.00 $24.50 $24.00 $22.50 $14.75 $14.25 $14.00 $13.75 $13.50 $13.00 $12.75 $12.50 $12.25 $12.00 $11.75 $11.50 $11.25 $11.00 $10.75 $10.25 $15.75 $15.50 $15.25 $15.00 $14.50 $14.00 $13.75 $13.50 $13.25 $13.00 $12.75 $12.50 $12.25 $12.00 $11.75 $11.25 $31.25 $29.50 $28.50 $26.50 $25.50 $24.50 $23.50 $22.50 $20.50 $20.00 $19.50 $18.75 $18.25 $17.75 $16.50 $15.50 2016 Contract Incentives Dollar Volume Impressions (per month) $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 25,000 30,000 35,000 40,000 45,000 50,000 • Ads 10 inches or less - $5.00 • Ads 10 inches or greater - $10.00 One time charge on the first insertion of the run dates. Weirton Robinson Pittsburgh 66 Penn Hills Mt. Lebanon Monroeville 22 Bridgeville eny Allegh Cecil 76 18 19 50 Bethel Park 88 Washington 79 McMurray 844 51 Canonsburg Westmor Monongahela New 43 Washington 31 70 70 Bentleyville 70 40 en Claysville y R. California 51 22 5 Times . . . . . . . . .25% 6 Times . . . . . . . . .30% 7 Times . . . . . . . . .40% h Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. io g Wheeling Frequency Discounts Yo u g h W V . Steubenville Contracts above $50,000 will receive 100,000 impressions. 2 Times . . . . . . . . .10% 3 Times . . . . . . . . .15% 4 Times . . . . . . . . .20% Internet Processing Charges Co Jefferson 21 Waynesburg Greene Color Rates Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. Black & 1 Color. . . . . . . . . . $150 per publication Black & 2 Colors . . . . . . . . . $200 per publication Black & 3 Colors . . . . . . . . . $300 per publication Fayette Rices Landing Carmichaels 21 Observer-Reporter–Washington & So. Hills Zone Observer-Reporter–Greene Zone 119 Uniontown Farmington The Almanac–Zone 1 The Almanac–Zone 2 [email protected] 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Automotive O B S E R V E R P U B L I S H I N G Frequency Discounts Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. 2 3 4 5 Times Times Times Times . . . . . . . . . . . . . . . . . . . . . . .20% . . . . . . . . . . . . . . . . . . . . . . .30% . . . . . . . . . . . . . . . . . . . . . . .40% . . . . . . . . . . . . . . . . . . . . . . .50% Color Rates Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. Black & 1 Color. . . . . . . . . . $150 per publication Black & 2 Colors . . . . . . . . . $200 per publication Black & 3 Colors . . . . . . . . . $300 per publication • Observer Publishing Co. maintains a staff that specifically serves automobile dealers and their advertising needs. Services include artwork, ad design, and assistance with budgeting and marketing. • The Automotive Directory is available at no additional charge to all automobile dealers who have a contract level of $15,000 or more. C O M P A N Y 2016 Annual Dollar Volume Rates Dollars Per Year O-R Daily Rate O-R Sunday Rate The Almanac (Per Zone) $ 2,500 $ 5,000 $ 7,500 $ 10,000 $ 15,000 $ 20,000 $ 30,000 $ 40,000 $ 50,000 $ 60,000 $ 70,000 $ 80,000 $ 90,000 $100,000 $110,000 $120,000 $130,000 $140,000 $47.50 $31.25 $26.75 $26.00 $25.75 $25.25 $25.00 $21.50 $20.75 $20.00 $19.25 $18.75 $18.25 $18.00 $17.50 $16.50 $15.75 $14.25 $52.00 $34.50 $29.50 $28.75 $28.00 $27.50 $27.25 $23.75 $23.00 $21.50 $21.25 $20.75 $20.00 $19.75 $19.25 $18.75 $18.25 $18.00 $26.00 $18.00 $15.75 $15.25 $15.00 $14.50 $14.25 $13.75 $13.50 $13.00 $12.75 $12.25 $12.00 $11.50 $11.25 $10.75 $10.00 $ 9.75 • Six-line minimum for line ads. Internet Processing Charges • Ads less than 10 inches - $10.00 • Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates. [email protected] 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Real Estate O B S E R V E R P U B L I S H I N G Frequency Discounts Apply to advertisers with a minimum ad size of four column inches repeating within seven days of initial publication. Frequency discounts apply to the same advertisement running in any combination of publications. 2 3 4 5 Times Times Times Times . . . . . . . . . . . . . . . . . . . . . . .20% . . . . . . . . . . . . . . . . . . . . . . .30% . . . . . . . . . . . . . . . . . . . . . . .40% . . . . . . . . . . . . . . . . . . . . . . .50% Color Rates Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. Black & 1 Color. . . . . . . . . . $150 per publication Black & 2 Colors . . . . . . . . . $200 per publication Black & 3 Colors . . . . . . . . . $300 per publication • Four-line minimum for line ads. Internet Processing Charges • Ads less than 10 inches - $10.00 • Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates. [email protected] C O M P A N Y 2016 Annual Dollar Volume Rates Dollars Per Year O-R Daily Rate O-R Sunday Rate The Almanac (Per Zone) Open $ 1,500 $ 2,500 $ 5,000 $ 7,500 $ 10,000 $ 15,000 $ 20,000 $ 30,000 $ 40,000 $ 50,000 $ 60,000 $ 70,000 $ 80,000 $ 90,000 $100,000 $47.25 $34.50 $31.25 $28.25 $26.75 $26.00 $25.75 $25.25 $25.00 $22.00 $20.75 $20.00 $19.75 $19.25 $18.75 $18.25 $51.75 $37.50 $34.50 $31.25 $29.50 $28.75 $28.00 $27.50 $27.25 $24.25 $23.00 $22.00 $21.25 $20.75 $20.50 $20.00 $37.50 $26.75 $25.75 $23.75 $21.50 $21.25 $20.75 $20.00 $19.75 $18.25 $18.00 $17.50 $17.25 $16.75 $16.50 $16.00 724.222.2200 / 1.800.222.6397 www.opcads.com L 2016 Real Estate Agent O B S E R V E R B P U B L I S H I N G The Real Estate division of the Observer Publishing Co.’s Advertising Department has a different philosophy than most newspapers. Most newspapers charge agents the Broker rate. We understand the wants and needs of Independent Contractors dealing in Real Estate. Therefore, we have developed a program just for agents. 7 A C O M P A N Y For more information, or to inquire about our weekly and monthly Real Estate Agent specials, contact the Real Estate division of the Advertising Department at A 724-222-2200. Coraopolis Pittsburgh Robinson Weirton Penn Hills Mt. Lebanon Monroeville 22 Bridgeville Allegheny Cecil 18 76 19 50 Bethel Park 88 Washington 79 McMurray 844 Canonsburg 51 Westmore Monongahela Washington 43 31 22 2016 Agent Rates $17.25 Observer-Reporter Sunday $19.25 The Almanac (Per Zone) $16.25 40 Claysville California 21 Fayette Rices Landing Carmichaels 21 Waynesburg Greene 250 R 119 Uniontown 119 2 Morgantown Color Rates Observer-Reporter The Almanac Zone 1 The Almanac Zone 2 Black & 1 Color. . . . . . . . . . . $50 per publication Black & 2 Colors . . . . . . . . . . $75 per publication Black & 3 Colors . . . . . . . . . $100 per publication Internet Processing Charges • Ads 10 inches or less - $10.00 • Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates. [email protected] y Farmington 79 Four-line minimum. Color charges are in addition to space charges. No other discounts apply. No minimum ad size required. 51 Jefferson 3 months . . . . . . . . . . . . . . . . . . . . . . .5% 6 months . . . . . . . . . . . . . . . . . . . . . .10% 9 months . . . . . . . . . . . . . . . . . . . . . .15% 12 months . . . . . . . . . . . . . . . . . . . . .20% Line Ads en h Independent Real Estate Agents who sign a commitment to run a minimum 1 x 2 inch ad or larger, twice a month, can receive discounted rates contingent upon the length of the contract. Wheeling 70 70 io g Agent Commitment Program: Bentleyville 70 Yo u g h 10% Discount - The Almanac (Two Zones) W V . Steubenville Observer-Reporter Daily 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Private Party O B S E R V E R P U B L I S H I N G Private Party: • Classified ads appear in the pages of the Observer-Reporter and are searchable on our websites. Call for further details. • There is a three-line minimum per ad. • Private Party Ads, Cards of Thanks and Memoriams must be prepaid. Multi-Pub Discount: • Pick up your ad in The Almanac for 50% off your one-time rate in the Observer-Reporter. C O M P A N Y 2016 Private Party Rates Number of Insertions Line Rate One Two Three Four Five Six Seven Eight Nine Ten $2.49 $2.24 $1.83 $1.60 $1.42 $1.26 $1.23 $1.21 $1.18 $1.15 2016 Cards of Thanks/Memoriam Minimum Charge (8 Lines) $16.50 Additional Line $ 2.00 Photo Charge $ 7.50 Photo Charge $15.50 per col. inch 2016 Full Color Display Memoriams [email protected] Ad Size Total 2 col. x 4 inches 3 col. x 7 inches 3 col. x 10.5 inches $ 85.00 $140.00 $265.00 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Classified O B S E R V E R P U B L I S H I N G Frequency Discounts Display ads must run within seven days of the first publication with minor copy changes only. Ads must be at least two column inches. 2 Times 3 Times 4 Times 5 Times 6 Times 7 Times . . . . . . . . . . . . . . . . . . . . . . .10% . . . . . . . . . . . . . . . . . . . . . . .15% . . . . . . . . . . . . . . . . . . . . . . .20% . . . . . . . . . . . . . . . . . . . . . . .25% . . . . . . . . . . . . . . . . . . . . . . .30% . . . . . . . . . . . . . . . . . . . . . . .40% C O M P A N Y 2016 Classified Display Rates Daily Open Rate Per Inch Sunday Open Rate Per Inch Daily Line Rate Sunday Line Rate $45.25 $49.75 $ 3.76 $ 4.14 2016 Annual Space Contracts Multi-Pub Discount Pick up your ad in The Almanac for 50% off the one-time rate. 2016 Commercial Rates Consecutive Insertions Line Rate One Two Three Four Five Six Seven Ten Fifteen Thirty $4.62 $4.08 $3.40 $2.91 $2.52 $2.32 $2.11 $2.04 $1.91 $1.76 • There is a three-line minimum per ad. • Open rates and co-op rates are commissionable. • Contract rates can be earned based on the previous year’s advertising volume or by signing a current year contract. [email protected] Dollar Volume O-R Daily Rate O-R Sunday Rate The Almanac (Per Zone) $2,500 $3,000 $5,200 $7,500 $12,000 $16,500 $23,000 $34,500 $50,000 $36.50 $29.75 $26.75 $25.25 $25.00 $24.50 $23.75 $23.50 $23.00 $39.75 $33.00 $29.50 $28.00 $27.25 $26.75 $26.00 $25.75 $25.25 $30.25 $24.50 $22.25 $20.50 $20.00 $19.25 $18.75 $18.25 $18.00 2016 Auction Rates Daily Per Inch Daily Per Line Sunday Per Inch Sunday Per Line 724.222.2200 / 1.800.222.6397 $43.50 $ 3.63 $48.00 $ 3.99 www.opcads.com 2016 Recruitment O B S E R V E R P U B L I S H I N G Frequency Discounts 2016 Recruitment Rates Number of Insertions One Two Three Four Five Six Daily Line Rate* $4.11 $3.69 $3.09 $2.73 $2.44 $2.14 Sunday Line Rate* $4.41 $4.41 $4.41 $4.41 $4.41 $4.41 2016 Classified Display Rates** Daily Open Rate Per Inch Sunday Open Rate Per Inch National Daily Line Rate National Sunday Line Rate National Daily Inch Rate National Sunday Inch Rate $47.25 $51.00 $ 5.70 $ 6.20 $57.00 $62.05 2016 Annual Space Contracts O-R Sunday Inch Rate The Almanac Inch Rate (Rounded) O-R Daily Inch Rate $2,800 $3,100 $5,500 $7,650 $12,650 $17,500 $24,500 $36,000 $59,500 $38.00 $31.25 $27.50 $26.00 $25.75 $25.25 $25.00 $24.50 $24.25 $41.25 $34.25 $30.50 $29.00 $28.75 $27.75 $27.25 $26.75 $26.50 $20.75 $17.25 $16.00 $14.25 $13.75 $13.50 $12.75 $12.00 $11.25 Dollar Volume [email protected] C O M P A N Y Display ads must run within seven days of the first publication with minor copy changes only. Ads must be at least two column inches. 2 Times 3 Times 4 Times 5 Times 6 Times 7 Times . . . . . . . . . . . . . . . . . . . . . . .10% . . . . . . . . . . . . . . . . . . . . . . .15% . . . . . . . . . . . . . . . . . . . . . . .20% . . . . . . . . . . . . . . . . . . . . . . .25% . . . . . . . . . . . . . . . . . . . . . . .30% . . . . . . . . . . . . . . . . . . . . . . .40% Color Rates Color charges are in addition to space charges. No other discounts apply. Minimum ad size required is 10 column classified display inches. Black & 1 Color. . . . . . . . . . . $50 per publication Black & 2 Colors . . . . . . . . . . $75 per publication Black & 3 Colors . . . . . . . . . $100 per publication • There is a six-line minimum per ad. • Open rates and co-op rates are commissionable. • Contract rates can be earned based on the previous year’s advertising volume or by signing a current year contract. • For employment ads, a confidential box reply service is available for $30 in addition to the cost of ad space. Replies can be mailed at no additional charge or picked up at our main office. (Per Zone) * Line Ad Internet Processing Charge - $5.50 charged on the first insertion only. ** Display Ad Internet Processing Charge - $20.00 charged on the first insertion only. 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Legals O B S E R V E R P U B L I S H I N G Public Notice • Public Notice announcements may be delivered via printed hard copy, computer diskette, e-mail at [email protected], or by other electronic means. Please follow all e-mails with a phone call to (724) 222-2200, ext. 2485. C O M P A N Y Public Notice Rates Observer-Reporter Full Run $3.74 per line Observer-Reporter Greene $1.26 per line • Public Notice ads that are submitted in a nonelectronic form will be subject to a 15 percent surcharge. Estate Notice • Estate Notice rates include three insertions and one affidavit. Fictitious Name/Article of Incorporation • Fictitious Name and Article of Incorporation Rates include one insertion and one affidavit. Estate Notice Observer-Reporter Full Run $178.50 Observer-Reporter Greene $ 51.00 Affidavits • Additional affidavits are available upon request at $7.50 per affidavit. Fictitious Name & Article of Incorporation [email protected] Observer-Reporter Full Run $101.00 Observer-Reporter Greene $37.25 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Special Services O B S E R V E R P U B L I S H I N G C O M P A N Y Creative Consultants Photography Creative consultants are maintained to assist with advertisement layout and production at no extra charge. Custom artwork is an additional charge of $50 for the first hour and $25 each half-hour thereafter. Custom artwork is available for other uses with appropriate artist hourly and repro charges. On location photos are $25 per photo for black and white or color. Market Research Production Fee for Inserts In the case that a creative consultant is asked to design and layout an insert, a client will be charged a production fee of $140 per broadsheet page and $70 per tabloid page. Market research is available upon request. Proofs New Business Photo Policy New businesses, businesses with new locations, grand re-openings and major remodeling qualify for a free advertorial as an added value. Clients must make a contract advertising commitment, though the amount of advertising will vary depending on size and scope of the business. Such photo advertorials are not to be used in lieu of paid advertisements. Photo advertorials require management approval and must be marked as advertisement, as well as follow layout guidelines. Number of Tearsheets Tearsheets will be determined by the rate, nature and need of the client’s business. Affidavits of publication will be furnished at a charge of $7.50 per affidavit when copies of the publication in which the advertisements appeared have been depleted. Contacts Observer-Reporter WASHINGTON WAYNESBURG 122 South Main Street Washington, PA 15301 Phone: 724-222-2200 800-222-NEWS Fax: 724-222-3982 32 Church Street Waynesburg, PA 15370 Phone: 724-852-2602 800-222-NEWS Fax: 724-852-1497 The Almanac McMURRAY Boyce Plaza II 2600 Boyce Plaza Road Suite 142 Upper St. Clair, PA 15241 Phone: 724-942-1517 800-222-NEWS Fax: 724-942-1536 [email protected] Proofs will be delivered to the advertiser's place of business for all ads 30 column inches or larger, providing all copy has been submitted in advance of deadline. All other ads can be faxed, e-mailed or will be available for proofing at Observer Publishing Co. Proofs are for confirming accuracy only and not for design changes. Excessive design changes will result in extra charges based on the hourly artwork charge. Observer Publishing Co. assumes accuracy, up to price of space on the first insertion only. Proofs with changes will be issued via fax or e-mail only. Advertising Managerial Staff Director of Sales & Marketing [email protected] Matt Miller Classified Manager [email protected] Pam Tuscano Major Accounts/ Special Sections Manager [email protected] Nick Davidson Customer Service Manager [email protected] Rob Anders Office Manager [email protected] Marlene Anders Assistant Advertising Director [email protected] Matt Talerico Almanac Retail Advertising Manager [email protected] Jasmine Blussick Digital Marketing Strategist [email protected] Arlea Hoffman 724.222.2200 / 1.800.222.6397 www.opcads.com 2016 Specialty Packages O B S E R V E R P U B L I S H I N G C O M P A N Y Non-Profit/Civic/Charitable/Church Rates Non-Profit / Civic Organizations / Charitable / Churches Observer-Reporter Full Run Daily Observer-Reporter Full Run Sunday $22.50 $24.50 Observer-Reporter Wash. & So. Hills Daily Observer Reporter Wash. & So. Hills Sunday $20.00 $22.00 This rate will be extended to bonafide 501c(3) charitable organizations. This includes non-profit charitable and civic organizations, along with churches. Organizations competing with local businesses for the sale of goods and services do not qualify. No other discounts apply. Observer-Reporter Greene Daily Observer-Reporter Greene Sunday $ 8.75 $ 9.75 Religion Page The Almanac (Per Zone) $16.25 Preprints (Refer to Preprint Rate Card) 5% Discount Remnant Space / Stand-by Ad Discounts Religion Page Rates Observer-Reporter (52 Weeks) Observer-Reporter (26 Weeks) $11.25 $16.25 Observer-Reporter Classified Daily Observer-Reporter Classified Daily $16.25 in. $ 1.40 line Observer-Reporter Classified Sunday Observer-Reporter Classified Sunday $17.75 in. $ 1.50 line The Almanac Per Zone (52 Weeks) The Almanac Per Zone (26 Weeks) $11.25 $16.25 Remnant Space/Stand-by Ad Discounts 1/4 Page to 1/2 Page 1/2 Page or Larger Special rates are reserved for churches that place ads on Friday’s Religion page. No other discounts apply. 25% Off 50% Off The publisher may periodically offer remnant space. Qualifying ads must have been published within the past 30 days or sent camera ready. Stand-by ads are offered at the same discount. Shopping Centers* / Associations Special rates are reserved for shopping centers, community associations and groups of advertisers running omnibus ads. All discounts apply. Internet Processing Charges • Churches - $5.00 • Ads less than 10 inches - $10.00 • Ads 10 inches or greater - $20.00 One time charge on the first insertion of the run dates. Shopping Center*/Group Association Rates Observer-Reporter Full Run Daily Observer-Reporter Full Run Sunday $23.50 $25.50 Observer-Reporter Wash. & So. Hills Daily $21.00 Observer Reporter Wash. & So. Hills Sunday $23.00 Observer-Reporter Greene Daily Observer-Reporter Greene Sunday $ 9.25 $10.25 The Almanac (Per Zone) $18.25 *Shopping centers must commit to a minimum of $7,500 to qualify for these rates. [email protected] 724.222.2200 / 1.800.222.6397 www.opcads.com
