Greater Magnolia Chamber of Commerce Luncheon Thursday

Greater Magnolia Chamber of Commerce Luncheon
Thursday, October 23, 2014
Contents
1) Overview of Bluejack National
2) Overview of Houston Market & Comparable Private Clubs
3) Introduction to Beacon Land Development
Overview of Bluejack National
 Bluejack National (“Bluejack”), the former Blaketree National Golf Club, is under development by Beacon Land Development into
the premier luxury-lifestyle community in North Houston and the top championship golf course in Texas. Bluejack will feature the
first Tiger Woods-designed course to open in the United States.
 Bluejack will offer up to 550 memberships, 386 residential sites, and an unparalleled amenity base.
 In addition to Tiger Woods Design, Beacon is working with Beau Welling Design, Nick Fullerton Architects, Jones and Carter
engineering, Medalist Golf and Houston premier home builder Justin Tipler, all leaders in the design and construction of exceptional
luxury communities.
 Blaketree was the vision of Thomas W. Blake, a wealthy Houstonian who chose the course location due to the unique rolling hills and
tall mature pines. Blake engaged Ben Crenshaw to build the course in 1986, but passed away before its eventual completion in August
2000. After his death, the newly completed Blaketree was turned over to his family, who after several years of operations decided to
exit the property in a transaction with the Seller.
Blaketree National #1 Tee Box
Blaketree National #9 Green
Overview of Bluejack National (Continued)
Premier Location
 Irreplaceable site topography ideal for an exceptional golf course and residential community.
 Growing affluent population, numerous corporate relocations and significant infrastructure improvements (extension of Texas
Highway 249 to Bluejack, the “Aggie Expressway”) positions the property for the planned development.
Optimal Business Model
 The lifestyle community model at Bluejack provides a solution to the typical golf centric country club and community development
model
 Revenue streams from corporate membership plans, rental programs and a diverse offering of amenities creates a viable sustainable
community that does not rely exclusively on real estate sales or membership dues subsidies.
 Development team here to stay and manage for the long term, supporting multi-generational continuity.
 True commitment to member and guest service and creating memories for families and friends.
Experienced Management Team
 Beacon’s professionals are among the most talented and respected in the lifestyle community development and management segment.
The team has more than 50 years of experience with some of the world’s best luxury golf and lifestyle communities having developed
and operated communities for Discovery Land Company (e.g., Vaquero Club in Dallas/Fort Worth, Kuki’o Golf & Beach Club in
Kona, HI, El Dorado in Cabo, Mexico, etc.), Four Seasons, etc.
Strong Demand Meets Limited Supply for Luxury Lifestyle Golf Club
 Houston area provides limited choices for a growing population with existing clubs characterized by long wait lists and incapable of
delivering a full range of services and amenities
Overview of Bluejack National (Continued)
Best in Class Design and Development Team
 Beacon has assembled industry leading firms who have a long-history and direct experience with our development and management
team:
 Tiger Woods Design
 Beau Welling Design
 Nick Fullerton Architects
 Jones and Carter
 Medalist Golf
 TIPLER Design & Build LLC
Tiger Woods, TWD Lead Architect Beau Welling
& Andy Mitchell
Parkway Construction Work Product – Vaquero Club
Planning & Landscape Work Product
Vision for Bluejack National
Vision for Bluejack National
 In order to achieve the reputation as the best luxury, lifestyle community in Texas and the preferred luxury country club in Houston,
Beacon has programmed Bluejack to provide the highest levels of service and amenities to both families and corporate members alike.
 Beacon principals developed this level of service while either opening or operating Vaquero Club (Dallas / Ft. Worth), Kuki’o Golf &
Beach Club (Kona, HI), and nearly every other Discovery Land club created, all of which have been substantially sold out.
 Beacon’s management team is committed to fiscal discipline, providing confidence among members that their investment in the club
and real estate will stand the test of time, while delivering a consistent experience across generations.
Illustrative Bluejack Club House Architecture
Illustrative Fish Camp Architecture
Vision for Bluejack National
Topography
 Set within the rolling hills and mature 100-foot pine trees, the new course will be unlike any other golf course in the Houston metro
area or even the Texas market at large
 The existing topography will be utilized to capture long range views and vistas and holes will have great variety with some playing
downhill and others uphill
 Large bodies of water will be utilized in the design of certain holes, which, coupled with brilliant white, high-faced sand bunkers will
create drama throughout the round of golf
 The site resembles the pinelands of the Carolinas and Georgia, where two of the nation’s premier destination private clubs have been
developed: Augusta National Golf Club and Sage Valley Golf Club
Illustrative Comparison, Sage Valley Golf Club
Illustrative Comparison, #10 Green, Augusta National
Vision for Bluejack National
Summary of Amenities and Infrastructure
 To support the membership and real estate sales, Beacon has programmed an extensive set of amenities that will be attractive to both
families and corporate members across multiple generations which includes:
18-hole Championship Golf Course
“The Playgrounds” / Short Course
Golf Learning Center
Pool & Jacuzzi
Tennis Facility / Pickle Ball
Zip Line Course
Premium Culinary & Dining
Movie Theater, Bowling Alley
Spa, Fitness & Wellness Center
“The Fort” Adventure area , Fish Camp
Sports Courts (Basketball)
Sports Lawn (Baseball & Football)
Climbing Wall
Event & Croquet Lawn
Orchards, Bluejack Ale & Jerky
Kids Club / Game Room
24- Hour Gated Security
Shuttle / Driving Services
Personal Concierge
Dry Cleaning / Tailor
Mail Center / Shipping Services
Catering
Hiking Trails Network
House Cleaning
Travel and Event Planning
Grocery Shopping
Car Wash
Day Care
Pet Care / Dog Walking
Bluejack Coffee & General Store
 The clubhouse design is an extension of the relaxed, yet exclusive community feel and will provide members access to a wide variety
of proprietary services and amenities including; concierge services, kids club, farmer’s market, and spa/fitness. This collection of
services and amenities is unique in the Houston market. The club’s commitment to service and execution will create a culture that
lends itself to new family traditions, corporate experiences and lifelong memories.
Illustrative Comparison Sage Valley Club House, South Carolina
Vision for Bluejack National
Lifestyle Community
Bluejack will provide a relaxed atmosphere where members can enjoy a long weekend of golf, exceptional service, extensive
family programming, state-of-the-art fitness facilities and culinary excellence. The layout of the community is ideal for
walking and biking where residents can enjoy the natural beauty, unique topography and 50 foot tall pine trees. Fullerton
Architects have designed several home plans featuring expansive front porches that are perfect for relaxing after a day of
family activity, golf or a day / week at the office.
Bluejack National – Lots & Residences
Bluejack by the numbers….
Estate Lots (0.5 acres – 1.5 acres)
234
Cottages
96
Member Suites
28
Sunday Homes
23
Homestead Lots (3.0 acres – 4.2 acres)
5
Total Available Products
386
Bluejack National – Member Suites
Type:
Home / Suite
Size:
777 sq. ft.
Beds:
1
Baths:
1
Units:
28
Bluejack National – Cottages
Type:
Single Family Home
Size:
1,855 – 1,953 sq. ft.
Beds:
3
Baths:
3 – 3.5
Units:
96
Bluejack National – Sunday Homes
Type:
Single Family Home
Size:
2,832 – 3,592 sq. ft.
Beds:
3–5
Baths:
3–5
Units:
23
Houston Golf & Country Clubs & Key Landmarks
30 Minutes
Map Legend
A
River Oaks Country Club
B
Houston Country Club
C
Lakeside Country Club
D
Royal Oaks Country Club
E
Carlton Woods Country Club
F
Lochinvar Golf Club
G
Houstonian Country Club
H
Woodlands Country Club
I
Shadowhawk Country Club
J
Bush Airport
K
Anadarko Headquarters
L
Exxon Mobil Headquarters
Bluejack
E
H
K
L
F
1-10 West Energy Corridor
C
D
I
B
G
A
J
45 Minutes
One Hour
Houston Road Infrastructure Expansion

The Grand Parkway is currently under construction with final completion expected in 2015, the same approximate timeline the first
Bluejack residences and all club amenities will be completed.

The completion of the Grand Parkway and the 249 Extension will reduce driving times from Bluejack to the Exxon Mobile campus
from 45 minutes down to less than 30 minutes and the driving time from Bluejack to the I-10 west energy corridor projected to
decrease from 1 hour to 45 minutes.
Highway 249 Extension (“Aggie Expressway”) & Completion of the Grand Parkway

Houston is known nationwide for having some of the worst commute times in the country, trailing only Atlanta in the latest
national rankings. Average Houston commute time is nearly 30 minutes. There are however two significant projects in final approval
process and under construction.

Texas Department of Transportation has secured funding and approvals for the proposed extension of Highway 249 labeled on the
map below. Highway 249 currently originates at the north west corner of the Sam Houston Toll Road (Highway 8 on the map
below) and runs northwest through the town of Tomball. When the 249 extension is completed, it will reduce the driving time
from Bluejack by approximately 15 minutes due to the bypassing of the Magnolia town center.

Completion expected in 2017.
Beacon Land Development
Beacon provides developers, private owners, and asset managers with a
complete array of golf, club and real estate development, management and
consulting services.
The Beacon team combined has over 50 years experience developing, managing
and rehabilitating luxury golf clubs / developments and the related amenities
and services. Beacon sets itself apart from its competition due to the following
attributes:

Track record and experience in club management and event
planning / execution

Ability to create an environment that brings all sides of an
operation together

Ability to attract strong personnel

Mission to create the highest standard

Creativity in implementing new ideas even if the train is moving

Creating a venue where the sales team utilizes operational
experience as an avenue to increase member/real estate sales

Ability to mix fiscal responsibilities with outstanding service

Experience at putting proven programming in place to create
customer loyalty

Understanding of how to restore a broken culture
Beacon Land Development
Our professionals have experience with the following clubs through prior relationships:
Escondido Country Club
Horseshoe Bay, Texas
Mountaintop
Cashiers, North Carolina
Iron Horse
Whitefish, Montana
El Dorado Golf & Beach Club
Cabo San Lucas
Kukio
Kona Coast, Hawaii
Gozzer Ranch Golf & Lake Club
Coeur d’Alene, Idaho
Yellowstone Club
Big Sk y, Montana
Bakers Bay
The Bahamas
Mirabel
Carefree, Arizona
The Madison Club
La Quinta, California
Hideaway
La Quinta, California
Spanish Oaks
Austin, Texas
Desert Mountain Golf Club
Scottsdale, Arizona
Chileno Bay
Cabo San Lucas
Mauna Kea Beach Hotel
Mauna Kea, Hawaii
Pinehurst Resort
Pinehurst, North Carolina
Mill Creek Country Club
Mill Creek , Washington
Rancho San Marcos
Santa Barbara, California
Sudden Valley Golf Resort
Bellingham, Washington
Echo Falls Golf Club
Snohomish, Washington
Twin Lakes Village Golf
Coeur d’Alene, Idaho
Sweetwater Country Club
Sugarland, Texas
Ventana Canyon
Tucson, Arizona
The Plateau Club
Seattle, Washington
The Golf Club at Newcastle
Seattle, Washington
Indian Summer
Olympia, Washington
Diamante
Cabo San Lucas
Kukui’ula
Kauai, Hawaii
Kohanaiki
Kona Coast, Hawaii
Vaquero Club
Westlak e, Texas
Boot Ranch
Frederick sburg, Texas
Alta Mesa Country Club
Mesa, Arizona
Four Seasons Resort and Club
Las Colinas, Texas
Four Seasons Hualalai Resort
Kohala Coast, Hawaii
Mountaintop – Cashiers, North Carolina
Gozzer Ranch - Coeur d’Alene, Idaho
Vaquero Club – Westlake, TX
The Madison Club – La Quinta, California
Hualalai Resort – Kohala Coast, Hawaii
Resort & Club – Las Colinas, Texas
Key Professionals - Leadership
Michael Abbott
(President, Co-Founder of Beacon Land Development &
Director of Lantern Asset Management)
With more than twenty years of proven success, two-time “PGA Merchandiser of the Year,” Michael Abbott is one of the most
respected names in the golf and hospitality industry. A former ESPN Golf commentator as well as a swing coach to such noted
PGA players as Mark O’Meara, Paul Stankowski, Pat Perez and several others, Mr. Abbott is a solid communicator adept at
consensus management. Tommy Armour III said of Abbott, “Michael is the definition of creativity and service in the golf
industry.”
Recognizable in his white shirt, sweater, tie and converse shoes, Abbott’s colorful personality is reflected in his groundbreaking
service ideas for amenity enhancements and illusions. While at Discovery Land Company, Abbott was credited with the creation of
the “Comfort Station,” service and food areas strategically placed on the golf course offering guests an exotic snack or beverage.
At Gozzer Ranch in Coeur d’Alene, Idaho, golfers raved about Abbott’s, “Root Beer Float Station” as much as they did about the
golf. It was at the Madison Club in La Quinta, California that Abbott built the first ever on course fresh fruit farmers market to
stay in tune with the members desire to eat healthy. While at Diamante in Cabo San Lucas, Abbott built cabanas on the practice
facility for guests to enjoy before heading out on the course. It was when he was operating Vaquero Club in Texas that he piped in
music on the Practice facility, a trend that has now caught on at the most prestigious clubs in the world. And, in an effort to
preserve and respect the culture while at Bakers Bay, Abbott recreated true Bahamian service with the inclusion of daily lobster
spearing and Ceviche from the boat to the plate, all done right before the member’s eyes.
Although Abbott takes pride in his ingenuity, it’s his ability to create a service culture that makes visiting one of his properties
memorable. From consistent and appropriate staff uniforms to a detailed arrival and valet plan, Abbott believes that service is a
series of “handoffs” from one team member to the next. Abbott is often heard quoting Walt Disney, “Do what you do so well that
your guests will want to see it again and bring their friends.”
Key Professionals - Leadership
Casey Paulson
(Vice President, Co-Founder of Beacon Land Management &
President of Bluejack National)
Casey Paulson has nearly 20 years of experience in the luxury hospitality industry with an emphasis on creating and maintaining high-end
residential developments and private clubs. The 2014 PGA Professional of the Year, Casey is a well-rounded and talented professional who
thrives in multiple areas, building lasting generational relationships with his clients.
Prior to establishing Beacon Land Development, Casey was the General Manager / Chief Operating Officer of the Vaquero Club in Westlake,
Texas. Vaquero is a country club and high-end real estate community master developed by Discovery Land Company. Vaquero was developed
on 565 acres and has 300 home sites. Amenities include an 18-hole golf course designed by Tom Fazio, a complete clubhouse and restaurant,
member services and concierge program, spa, fitness, tennis, fish camp, golf teaching center and private banquet services. Vaquero debuted in
2001 and has been consistently named as the premier Country Club and community in the DFW area. Vaquero currently has 350 members,
annual revenues of approximately $11,000,000, and approximately 125 employees. Casey was instrumental in the seamless turnover of the
Club from the developer to the membership in late 2009. Casey was critical in the re-establishment of the community sales and marketing
strategy post Turnover and 2013 was a record year in terms of membership and real estate activity. From 2011 – 2013, Casey planned,
developed and implemented a comprehensive capital enhancement plan for the Club consisting of $4,500,000 in improvements to the golf
course and clubhouse.
Prior to Vaquero, Casey was the Director of Golf at the Kuki’o Golf and Beach Club on the Big Island of Hawaii, developed by Discovery
Land Company. Kuki’o has 2 golf courses and 28 total holes designed by Tom Fazio, in addition to multiple clubhouses, a spa, fitness and
tennis, world class dining and outdoor pursuits. The 18-Hole golf course has been rated by Golf Digest as the top private golf course in the
state of Hawaii. Upon his departure, Kuki’o had 165 members and had sold over 200 pieces of real estate at an average price of $5,000,000.
Before moving to Hawaii, Casey was with Rancho San Marcos Golf Course in Santa Barbara, California. Opening in 1998, Casey was the
original Head Golf Professional, transitioning into the Director of Golf Operations, and departing as the General Manager. Rancho San
Marcos is a semi-private golf club, voted by Golf Digest as one of the top 30 golf courses in California. Designed by Robert Trent Jones Jr. the
experience was consistently praised for superior customer service and golf course quality.
Casey recently received the 2013 Horton Smith Award from the Northern Texas PGA, given to PGA Professionals who advance educational
and professional opportunities for their membership. Casey won the PGA Section Merchandiser of the Year for Private Facilities was named
one of the “Top 25 Merchandisers in the Country” by Golf World Business in 2004. Casey is an accomplished player, having won golf
tournaments on both the college and professional level and qualified for the 2012 PGA Professional National Championship in Monterey,
California. Casey is an active member on the Board of Directors of the Northern Texas PGA. Casey is also a member of the Club Manager’s
Association of America and is currently working towards Club Manager Certification (CCM).
Casey is married to Holly, and they have three children, Mack (19), Tate (15) and Sayde (12).
Key Professional - Leadership
L. Andy Mitchell
(Beacon Board of Directors and CEO of Lantern Asset Management)
Mr. Mitchell serves on Beacon’s board of directors and is a founding member of Bluejack National. He is the CEO and Managing Partner of
Lantern Capital Management and president of Lantern Asset Management. In recent years, Lantern has further expanded a proven track
record in private equity investment and management with an impressive portfolio of luxury hospitality deals relevant to Beacon and Bluejack
National which includes The Montage Hotel and Resort at Kapalua Bay in Maui, Hawaii, Elara by Hilton Grand Vacations in Las Vegas,
Nevada, and Sunrise Lodge in Park City, Utah. Lantern’s partnership with Beacon provides the financial strength, discipline and capabilities
to ensure long-term success and financial viability.
Mr. Mitchell is an experienced corporate finance and operations professional, having led and assisted in numerous major and middle-market
transactions including complex restructurings, recapitalizations, private placements, distressed mergers and acquisitions and valuations of
distressed and healthy companies across a variety of industries. He is a member of the Urban Land Institute, American Resort Development
Association’s Chairman’s League and Turnaround Management Association.
In addition to his Lantern and Beacon roles, Mr. Mitchell is the Chief Risk Officer of Resort Finance America, LLC and sits on numerous
boards of properties and associations. Mr. Mitchell has a long-track record in private equity investing having worked with Centerbridge
Partners and Cerberus Capital Management. He has held senior leadership roles and managed numerous complex real estate projects
including commercial real estate portfolios in the United States, Canada, Mexico and the United Kingdom. He has invested and managed a
range of debt and equity investments to developers and builders of resorts, residential communities and other commercial real estate projects.
During his career he has managed, restructured and exited more than 300 projects including approximately $5 billion of lending receivables,
equity and owned-real estate and operating assets.
Mr. Mitchell is married with three children and their primary residence is Dallas, Texas. He is also a member of Northwood Country Club in
Dallas, Texas and graduated from Texas Christian University in Fort Worth, Texas.
Key Professionals – Golf, Development & Marketing
Eric Bauer – Director of Agronomy at Bluejack National
Eric joined Bluejack National as Director of Agronomy in April 21014. Previously, Eric built, operated and maintained the Club at Carlton
Woods, a highly regarded 36-hole facility in the Woodlands, with Nicklaus and Fazio golf courses. Eric is a passionate golf course manager
that consistently produces championship conditions for members and their guests. Communicates openly and directly with club officials and
members about course conditions. Committed to creating a safe working environment for all employees as well as developing, hiring and
motivating staff to be the best they can be. Always a team player and open to new ideas. Willing to mentor individuals that want to advance in
the golf course management profession.
Brandon Goodyk – Director of Development at Bluejack National
Brandon joined Bluejack National in March 2014 as Director of Development and will oversee all amenity and development construction
including golf course, clubhouses and civil. Previously, Brandon had been building custom homes in Dallas. Prior to that, Brandon was the
Director of Grounds Operations / Golf Course Superintendent for the Vaquero Club in Westlake, where he was for thirteen years building
and maintaining the highly regarded golf course. Brandon was the Senior Assistant Superintendent early in his career at Augusta National
Golf Club and is a Graduate of Iowa State University.
Josh Governale – Director of Marketing at Bluejack National
Josh joined Bluejack National in October 2014 as Director of Marketing. Prior to joining Bluejack, Josh served as Executive
Director for FOX Broadcasting Company, where he managed and executed national publicity campaigns for primetime television
series; liaise with high profile talent and national media to promote programming; combine efforts with Sales to produce events
and monetize content. Planned red-carpet events for award shows and launch parties; Managed national publicity efforts for
primetime series including: 24, MADtv and COPS. Josh is a graduate of Texas Christian University.
Key Professionals - Real Estate & Membership
Gary Short– Director of Sales at Bluejack National
A love of family — both caring for his own and watching other families grow in their new homes — has fueled a prosperous career for Gary
Short. Gary’s real estate focus has been in luxury developments. He first worked in Park City, Utah, before transitioning to The Woodlands
in 2004 to successfully market and sell custom homes and homesites in Carlton Woods and Carlton Woods Creekside. When not giving his
all to clients, Gary devotes his time to wife, Allison, and their young daughter, Emma. He also is a diehard Dallas Cowboys fan and is sure
their return to the Super Bowl is just around the corner.
Matt Johnson – Real Estate Executive at Bluejack National
A talent for detailed sales and a penchant for helping people accomplish their goals brought Matt Johnson to the real estate industry.
A native of South Carolina, Matt started his real estate career at Glenwild in Park City, Utah, in 2002 and moved to Texas in 2004 to
sell properties in Carlton Woods in The Woodlands. Following many successful years selling in Carlton Woods with WJS Realty, Matt
is now a managing partner of Bluejack National Realty. When not guiding people in the purchase and sale of their homes, Matt is
helping local youth hone their skills on the basketball court. He also enjoys spending time with family and outdoor sports such as
hunting and fishing.
Victoria Edwards – Real Estate Executive at Bluejack National
A seasoned veteran of the private club and hospitality industry, Victoria’s vast knowledge of the area offers a unique local expertise to the
Bluejack National real estate team. Her remarkable experience is complemented by a double major undergraduate degree and a master’s in
business and hospitality from Stephen F. Austin State University. She has a passion for fostering long lasting relationships steeped in customer
service. She is a newlywed to Chance Edwards -- a head coach at Montgomery High School. They live with their chocolate lab Creasy in
Montgomery, TX.
Bluejack National – Today
Land Development
•
The plat was approved Monday, Oct. 20
•
The HUD was approved in early September.
•
Initial clearing of the roads, including our main entrance is underway.
•
Successful drilling of our 1,350-foot water well.
•
Vertical progression will begin shortly with Justin Tipler.
Golf Course Development
•
Green construction on the front nine has commenced.
•
Final clearing on the back nine of the golf course is complete.
•
Drainage and irrigation has begun
•
Initial sodding will begin in mid-November
•
The underbrush around the holes has been cleared, and much of the forest floor is now mulch and pine straw, central to Tiger’s design aesthetic.
•
Crews have now cleared the majority of the course , and rough shaping has occurred on the front nine and our short course.
Tiger’s Last Visit
•
Tiger walked the property and was very enthusiastic about the formation of what he called, “a terrific foundation for the course.”
•
Tiger spoke frequently about the rolling fairways and open green fronts that will enhance playability.
THANK YOU
Greater Magnolia Chamber of Commerce
(281) 475-2165
www.bluejacknational.com