Premier Inn North Brochure
Transcription
Premier Inn North Brochure
Investing, expanding, innovating Northern sites wanted today Targeting 85,000 2020 700+ hotels bedrooms by Sub 4.5% yields 250 target locations 50 business 270 years’ trading experience Premier Inn in the uk 60,000+ bedrooms Welcome to Premier Inn “For us, the North is a major growth area. We have been working hard to bolster our excellent hotel portfolio across the region – with prime sites in towns and cities across the north of England, Wales, Northern Ireland and Scotland, from Manchester’s vibrant new MediaCity development, to the traditional seaside town of Scarborough and Edinburgh’s Old Town. As well as looking to expand our traditional Premier Inn format, we are seeking sites for hub by Premier Inn – our compact concept hotel launched late last year in Covent Garden, London. We have already secured 3 hub by Premier Inn sites in Edinburgh – introducing an innovative new offer for our customers and an exciting proposition for our property partners. With over 1,600 new bedrooms added to our development pipeline across 18 new sites last year alone, our expansion is in full swing. We have a full list of requirements and our experienced acquisition team is always searching for the next excellent opportunity in the North. At Premier Inn, we pride ourselves on the flexibility of our offer – whether freehold or leasehold, self build or developer-led, conversion or new-builds. We give quick firm decisions and aim to build lasting profitable relationships with our property partners. With a significant capex budget and the security that comes with the Whitbread balance sheet, it is a great time to do business with us. But of course, growth is only possible with the help of the right partners – so, whatever the opportunity, if the site is right we would love to hear from you.” Kevin Murray, Head of Acquisitions (North), Whitbread Hotels and Restaurants Our product Our Premier Inn offer Premier Inn delivers strong total occupancy and is growing room numbers. We offer our customers greater choice compared to our competitors. Key to this success is the strength of our hotel network, the power of the Premier Inn brand, our dynamic pricing system, and the quality and consistency of the Premier Inn guest experience, backed up by our Good Night’s Sleep Guarantee. To reinforce this success we are continually investing in our product and refurbishing and maintaining the Premier Inn estate. As well as seeking brand new sites, we are actively looking for trading hotels in excellent locations across the UK for refurbishment or redevelopment – like our recently opened 120-bedroom former Holiday Inn Express hotel at Chapel Bar, Nottingham – refurbished as a brand new Premier Inn. Our requirements • Average net room area: 18 to 24m2 • Average gross room area: 30 to 45m • 60 bedrooms 25,000ft2 / 2,322m2 2 • 80 bedrooms 35,550ft2 / 3,292m2 • Up to 200 rooms per hotel • 100 bedrooms 41,000ft2 / 3,818m2 •Hotels with strong design and architectural credentials • 120 bedrooms 46,000ft2 / 4,222m2 Standalone Premier Inn •With a joint site restaurant circa 6,000ft2 / 557m2 extra SALFORD •New build – freehold or leasehold • S tandalone or part of mixed-use schemes • Conversions – eg office to hotel •Typically large town or city centre locations Small format LEEK •Smaller format for 50+ bedrooms •Adjusted f&b offer •Suits above retail, high streets and mixed-use schemes • Makes smaller sites viable Joint Site Premier Inn •Premier Inn with adjoining branded restaurant •Larger footprint sites •Suits smaller towns and edge of town • Typically 1.5 - 2.5 acre sites CLEETHORPES Strength in our numbers Whitbread •Whitbread Group PLC is a well-regarded FTSE 50 company with a strong balance sheet and sound financials •We consistently achieve solid like for like sales and profit growth, and double digit revenue growth •Whitbread Group has a BBB investment grade rating •We continually measure our improvement for investors by the following methods: Brand expansion: this tracks the rate at which we are expanding our strategic business units ROCE growth: this measures the effectiveness of our capital expenditure decisions to ensure we continue to spend our investors’ money wisely Profit growth: ensuring continuous growth in profits Here are just some of the companies we are pleased to call our property partners: Our team Our Acquisition Managers are always hunting for new sites and opportunities. With 85,000 bedrooms to deliver by 2020 and a pipeline to re-stack, we’re scanning the North for the next deal. If you’ve got a site, development or proposition that you think we could help you with, please don’t hesitate to get in touch. Kevin Murray Head of Acquisitions, (North): [email protected] 07774 400041 Nick Johnston Acquisition Manager, North West and Wales: [email protected] 07795 501986 Matt Aubrey Acquisition Manager, North East and Northern Ireland: [email protected] 07718 205102 Beth Thornton Acquisition Manager, Scotland: [email protected] 07900 497549
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