6295 CNBC 16pp Brochure AW

“I rely on CNBC Europe for
up-to-the-minute market and
business news. It’s my lifeline.”
Kevin Dunstall, Financial Trader, UK
With Europe’s business and financial markets
CNBC Europe is shaping the way business
increasingly being driven by fast-moving
and financial news is communicated.
national and global events, there is now a
We recently conducted in-depth research
growing need for real-time coverage of financial
to further understand how viewers use our
markets and international business news and
channel. We have also been working with
access to the newsmakers who are making
our advertisers to evaluate the commercial
things happen. Europe’s business leaders,
impact of using the channel. These initiatives
investors and the entire financial services
have helped define the overriding characteristics
industry need to know about market moves
of CNBC Europe – global, real-time, influential,
and news events the second they occur.
engaging and accountable.
“It’s the financial number one.”
Tom Lassing, CEO, Netherlands
Global
Global
Local
CNBC, the undisputed world leader in business
Available in more than 200 million households,
and financial business information, is trusted
CNBC has three customised regional business
by business leaders the world over for real-time
networks in Europe, Asia and the US, offering
market coverage, insight from the industry’s
a powerful combination of global and regional
most respected analysts and interviews with
business power with local expertise and relevance.
the CEOs making the news.
CNBC Europe: 85 million households
Harnessing the global energy and business
CNBC Asia-Pacific: 25 million households
resources of its parent companies – NBC and
CNBC US: 90 million households
Dow Jones – CNBC brings together a global
network of over 1700 journalists and over
129 news bureaux in 89 countries, providing
unparalleled resources across the globe.
“I switch on CNBC Europe before
I switch on my computer.”
Kevin Dunstall, Financial Trader, UK
Real-time
CNBC Europe means business
Programming for Europe
Broadcasting LIVE 24 hours a day, Monday to
European viewers follow the business day
Friday, we deliver the latest market information,
from the minute they wake, with a summary
unrivalled coverage of breaking news, in-depth
of overnight events on Today’s Business and
analysis and interviews with business leaders
a lively and topical pre-game show for the
from around the globe.
markets with CNBC Europe’s flagship programme
Squawk Box Europe. As the day progresses,
From the start of the European trading day
Morning Exchange assesses the market action,
through to the Opening Bell on Wall Street
followed by Power Lunch and a report on the
and the closing of the markets in Asia, our
first half of the trading day. European Closing
signature fast-paced, hard-hitting business
Bell is a fast-paced wrap-up of the markets
coverage makes CNBC Europe essential
across Europe and a review of the important
viewing for senior business leaders, the
issues of the day.
financial community and anyone in Europe
with assets to invest or protect.
The CNBC Europe Ticker
The CNBC Europe ticker is the most powerful
trading tool on television, integrating stock
prices from all of Europe’s stock exchanges
in real-time and in one place. Our highly
identifiable ticker has made CNBC Europe
the most watched channel on trading floors,
in financial offices and in corporate
headquarters alike.
“It’s lively, energetic. There’s good data
coverage but at the same time you’re
getting information from CEOs –
getting into the companies themselves.
It’s not just live, it’s lively.”
Fenton Peterken, Global Finance Controller, Belgium
Influential
Reaching those who count
Financial professionals
Each month, more than five million viewers
CNBC Europe is the most watched TV network
watch CNBC Europe at home, in the office
on European trading floors and the most relied
and on the move. Our viewers are the most
upon source of business and financial information
sought after audience in television; affluent
for traders who stay glued to our real-time market
and influential Europeans who are well
information and coverage of breaking news.
educated, often multi-lingual, informed,
self-assured and ambitious.
Private investors
CNBC Europe makes business and finance
CEOs
the topic of everyday conversation and puts
CNBC Europe’s audience has a higher
the power to make money in the viewer’s hands.
proportion of CEOs as weekly viewers than
Our viewers are active investors; over 80%
any other pan-European TV news channel.
of regular viewers own financial investments;
a further 40% trade stocks and shares.
Our viewers are C-level leaders in the corporate
world. They make impactful decisions, influence
corporate spending and when they have
something to say they use CNBC Europe as
the global forum for delivering their message.
Each year we interview over 3000 of the world’s
key business leaders giving our viewers exclusive
and unrivalled direct access to the top names in
business and industry.
“CNBC Europe gives me easy
access to formidable minds.”
Adolf Spangenberg, Director, Belgium
Engaging
Not TV to watch, TV to use
CNBC Europe doesn’t just report business
news. We deliver essential business intelligence.
Our viewers use CNBC Europe to gain
“CNBC Europe is certainly one of the
things that shapes my views. The
presentation style is very refreshing.
It provides me with good ideas and
opens up my horizons.”
competitive advantage, tuning in for instant,
accurate information delivered in a compelling
and entertaining way.
And they act on what they see. Viewing in the
office and at home, they make decisions about
their businesses and choices about their
personal portfolios, frequently moving markets
as a result of our coverage and breaking news.
In fact, over 75% of viewers say that they have
acted on the basis of something they’ve seen
on our channel.
Rajni Shah, IT Consultant, UK
Our viewers move markets
11:22 CET: News Breaks
11:24 CET: Markets React
Chris Stone, CEO of Northgate
Northgate Information Systems’
Information Systems appears
share price spikes up by 5.5%
on CNBC Europe
as the CEO is on-air
Accountable
“Daimler Chrysler...Trustworthy;
a message that stuck.”
Adolf Spangenberg, Director, Belgium
The demand from boardrooms for a measured
Association with prestigious events
return from marketing budgets has never been
Taking our programming on the road, CNBC
stronger. CNBC Europe is committed to
Europe brings live coverage of the world’s
delivering creative and targeted marketing,
premier business events giving advertisers
production and research services that add
the opportunity to deliver their message within
real value to our clients’ campaigns.
relevant programming. Events include the World
Economic Forum and IMF meetings, technology
“UBS...Successful people live
this type of life.”
Mark Edgeington, Investor, Germany
Creative solutions
events such as CeBIT, through to Europe’s
At CNBC Europe we realise that one size does
leading automotive, travel and air shows.
not fit all. Our customised solutions are focused
on delivering results to the bottom line, from
Return on investment
billboards, hotboards and mini-documentaries
CNBC Europe has a unique ability to offer
through to fully produced advertiser sponsored
measured and defined return on investment.
programming. We can also develop effective
Viewertrack, a comprehensive and independent
client commercials, specialising in turning print
survey amongst CNBC Europe viewers, tracks
ads into TV spots.
ad and brand awareness and interest level shifts
on a quarterly basis.
“I registered with the Emirates
website as a direct result of
seeing the ad on CNBC Europe.”
Rajni Shah, IT Consultant, UK
Integrated multimedia packages
A powerful combination of the biggest brand
in business television and Dow Jones, the most
renowned global business publisher offers a
compelling multimedia platform for any product
or service targeting the elusive business
decision maker. Truly integrated packages
can include TV, print and interactive media
on a worldwide or local basis.
Quotes that feature in this publication are taken from CNBC Europe’s Talking Heads research,
conducted in July 2003 by Ajder & Associates among viewers to the channel.
Viewers were asked to describe their affinity towards the television channels they viewed and
other media they consumed. This included their views of each channel, their likes and dislikes
and their recall and impressions of commercial messages. One-to-one filmed interviews were
conducted in Germany, UK, France, Netherlands and Belgium among senior business and
investment professionals. CNBC Europe would be delighted to share any of these findings with
you, so please contact us for further details.
“CNBC Europe lifts business news
above the norm. It has a human spin.”
UK
10 Fleet Place
London
EC4M 7QS
Tel: +44 20 7653 9300
France
17 Rue de Surene
75008 Paris
France
Tel: +33 1 40 17 17 20
Germany
Grosse Bockenheimer
Strasse 50 D-60313
Frankfurt am Main
Tel: +49 69 928870
United States
New York
437 Madison Avenue
NY 10022
Tel: +1 212 664 4485
Anthony Sweeney, Investment Analyst, Germany
Design:
Kino Design
Additional sources:
EMS 2003, McKinsey Trading Floor Survey 2003 & CNBC Europe Viewertrack, InTuition 2003
Asia Pacific
10 Anson Road
06-01 International Plaza
Singapore 079903
Tel: +65 6323 0488
“We’ve got our eyes and ears glued to
CNBC Europe; it’s part of the furniture.”
Bimal Bhojani, CEO, UK