first in business worldwide

FIRST IN BUSINESS WORLDWIDE
“ It’s the one the professionals watch.”
Ian Morely, CEO
CNBC Europe
the leader in business and financial news
CNBC Europe – the premier business and financial news
channel in Europe that delivers real-time and actionable
coverage of the markets. In-depth, informed and indispensable .
The economic, corporate and regulatory framework in which business operates is no longer domestic
or local but is becoming more integrated region to region. Business leaders need to know about
market moves and events the second they occur and understand their implications internationally.
CNBC Europe is shaping the way business and financial news is communicated. Its insightful and
informative commentary, CEO interviews, analysis and real-time data, combined with the experience
of its presenters, make it an unmatched product.
CNBC Europe provides an exclusive audience of senior business leaders, financial professionals
and active private investors with all the information they need throughout the business day.
Monitoring viewer response is key to the channel and CNBC Europe continually listens and responds
to their needs. And, working closely with its commercial partners and advertisers, the channel provides
bespoke creative solutions and cross-platform opportunities to engage this elite and difficult to
reach audience.
With programming from Europe, the US and Asia, CNBC Europe provides the perfect 24-hour
global business briefing.
GLOBAL
The Global CNBC Network
CNBC is the world leader in business news and financial
information with over 50 million monthly viewers and
six million daily viewers across the globe. CNBC is
trusted by business leaders for its real-time market
coverage, insight from the industry’s most respected
analysts and exclusive interviews with CEOs who are
making the news.
Aside from operating its principal English language
pan-European TV channel, CNBC Europe has an
affiliate network of local language channels: CNBC- e
in Turkey, Class CNBC in Italy and CNBC Arabiya in
the Middle East. In addition, it provides business
content to RBC-TV in Russia and N24 in Germany.
Harnessing the business resources of NBC Universal,
one of the world's leading media and entertainment
companies, CNBC brings together a global network
of journalists and news bureaus in each major financial
centre, providing unparalleled resources across
the globe.
CNBC and NBC Universal
CNBC Distribution
Available in more than 375 million households worldwide,
CNBC has three regional business networks in Europe,
Asia and the US, offering a powerful combination of
global and regional business power, with local expertise
and relevance.
Around the world access to CNBC is growing. In North
America the channel reaches 95 million households; in
Europe over 100 million households and in Asia-Pacific
more than 150 million households now have access to
the channel.
In Europe, CNBC is also available in the majority of
four and five-star hotels and directly on the floors of
more than 1,400 banks and financial institutions.
The CNBC global network is owned by NBC Universal,
one of the world's leading media and entertainment
companies in the development, production and marketing
of entertainment, news and information to a global
audience. Formed in May 2004 through the combining
of NBC and Vivendi Universal Entertainment, NBC
Universal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion
picture company, significant television production
operations, a leading television stations group and
world-renowned theme parks. NBC Universal is 80%
owned by General Electric and 20% owned by
Vivendi Universal.
“ It has a European focus, but
what I like about CNBC is that
it also has a global picture.”
Walter Kraushaar, Managing Director
“ For the channels I watch, it’s at
the top end because I get the
depth, I get the analysis.”
Bharat Kanani, Portfolio Manager
REAL TIME
CNBC Europe Editorial
CNBC Europe delivers the latest market information,
unrivalled coverage of breaking news, in-depth analysis
and interviews with business leaders from around
the world.
From the start of trading in Europe and the US through
to the closing of the markets in Asia and the Closing
Bell on Wall Street, the channel’s programme strategy
is built around key business events during the day.
CNBC Europe’s fast-paced, hard-hitting business
coverage is essential viewing for senior business
leaders, the financial community and anyone in Europe
with assets to invest, or protect.
Programming for Europe
European viewers follow the business day from the
time they wake up, with a summary of overnight events
and a preview of key events across Europe on Today’s
Business. This is followed by a pre-game show for
the markets leading to the opening bell in Europe in
Squawk Box Europe.
As the day progresses, Worldwide Exchange - CNBC’s
global daily business news programme tri-anchored
in London, Singapore and New York – provides in-depth
analysis of worldwide trends which are influencing
investors across international markets.
Power Lunch Europe reports on the first half of the
trading day and European Closing Bell provides a
fast-paced wrap-up of markets across Europe and
a review of the important issues of the day.
EVENTS
Event Programming
EBLA
Coverage of key industry events is central to the CNBC
Europe editorial agenda and means that it has access
to the people that matter, providing insight from leading
industry specialists and analysts.
European Business Leaders Awards (EBLA) has become
CNBC Europe’s annual flagship event, honouring the
region’s business professionals who are making a
difference through leadership and innovation in their
industry sectors.
CNBC Europe is official media partner to the region’s
most important industry events, providing live on the
ground coverage from key events including: The World
Economic Forum’s Annual Meeting in Davos, 3GSM,
CeBIT, La Baule - World Investment Conference, Cannes
Lions International Advertising Festival, the Farnborough
and Paris air shows and the top automobile and luxury
industry shows.
CEOs of the Dow Jones Stoxx 600 are invited to nominate
the EBLA candidates. These influential leaders are the
ideal individuals to give recognition to fellow CEOs those who are making a significant impact in expanding
global business in Europe. What makes the EBLA awards
distinctive is that the winners and nominees are selected
by their peers from a diverse cross section of industries.
CNBC Europe presents the EBLA at a gala awards
dinner hosted by CNBC’s anchors and broadcast
across the region.
“ If there’s anything that affects
me and the industry I’m in,
then I know first thing.”
Andrew Bowen, CEO
“ We always come back to
CNBC Europe because it’s
the most market orientated.
”
Charles Atkinson, Head of Sales / Trading
ENGAGING
Live Market Data
Viewers use CNBC Europe as a source for the most
up to date business intelligence. Acting on what they
see, 84 percent of viewers make investment decisions
for their businesses and their personal portfolios.
Frequently markets move as a result of breaking news
coverage on CNBC Europe.
CNBC Europe displays essential, real-time data on-air.
Running continuously across the bottom of the screen,
the CNBC share ticker is one of the most powerful
trading tools on television, combining live data from all
of the leading European bourses. During the US trading
day, data is also incorporated from NASDAQ, NYSE
and AMEX with Asian market data shown overnight.
Across the top of the screen, real-time commodities,
currencies, futures and European indices keep viewers
abreast of market changes as they happen. CNBC Europe
uses innovative technology to create real-time graphics
and charts to illustrate corporate and market data.
Entertainment and Sport
on CNBC Europe
Central to the channel’s studio is a 21-screen interactive
video wall which visually displays live data enabling
viewers to easily determine market fluctuations and
gainers and losers across the region. Pioneered by
CNBC Europe, this graphic wall allows anchors to
provide real-time analysis while monitoring market
movements across the continent and around the globe.
Two of America’s hottest entertainment shows,
The Tonight Show with Jay Leno and Late Night with
Conan O'Brien run each evening and at weekends.
The weekend schedule is made up of CNBC Sports,
offering comprehensive coverage of the PGA tours,
and other executive sporting events such as sailing
and tennis.
CNBC Europe shows the best in entertainment and
sport during evening programming and at weekends.
INFLUENTIAL
The CNBC Europe Audience
Financial Professionals
Each day, more senior business decision makers watch
CNBC Europe at home, in the office or on the move.
These viewers are amongst the most sought after
audience in television - CEOs, CFOs and other industry
decision makers, who are affluent, well informed and
opinion leaders in their own right.
CNBC Europe is the most watched TV channel on
European trading floors and the most relied upon
source of business and financial information for finance
professionals. Investment bankers, traders, analysts,
fund managers and brokers use our real-time market
information and coverage of breaking news to form
their own decisions.
CNBC Europe is available to commercial and noncommercial premises via satellite, cable, or directly
to desktops through broadband streaming.
Private Investors
C-Class Executives
Our viewers are C-class leaders in the corporate world.
Those viewers make impactful decisions, influence
corporate spending and use CNBC Europe as their
medium of choice to deliver significant announcements
and corporate information.
Each year CNBC Europe interviews thousands of the
world’s CEOs and business leaders, giving viewers
exclusive and unrivalled access to the top names in
business and industry.
CNBC Europe makes business and finance the topic
of everyday conversation and puts the power to make
money in the hands of viewers. Our viewers are active
investors and regularly use information learned on
CNBC Europe to influence their investment decisions.
“ Certainly more influential than
any other broadcast media.”
Carolyn Carter, CEO
ACCOUNTABLE
Commercial Opportunities
CNBC Europe delivers creative and targeted
communications solutions. Commercial opportunities
include advertising, sponsorships and media partnerships
which combine high quality production with audience
measurement and campaign effectiveness research.
CNBC Europe prides itself on the successful delivery
of integrated communications campaigns, with tailormade solutions.
Branded Content
Working in conjunction with a specialised programming
team, CNBC Europe offers clients cutting-edge branded
content and mini-documentaries. Branded content
solutions offer tailor-made programming which links
into advertisers’ communications objectives and reaches
consumers outside the traditional advertising environment.
Additional opportunities include:
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on-air promotions
branded hotboards and tickers
vignettes
on-line content
sponsorship and event-driven opportunities
CNBC Europe’s in-house creative services team
offers a range of custom made media solutions from
the development of effective client commercials to
the creation of TV spots from print advertising.
With events coverage at the heart of CNBC Europe’s
programme strategy, clients can take advantage of
carefully targeted content to reach their stakeholders
through sponsorship association or spot adjacencies,
putting their company’s brand in the spotlight of an
industry event.
Research Driven
Research sits at the centre of commercial opportunities
on CNBC Europe. The audience is clearly defined and
combines exclusive, influential individuals, who are
engaged in the programming content.
CNBC Europe’s continuous programme of qualitative
and quantitative research enables it to truly understand
the viewer and to target them effectively. It offers
clients the opportunity to measure issues in focus
groups forums, or to monitor brand perception on
the CNBC Europe Viewertrack survey. This quarterly
comprehensive and independent study of viewers
tracks advertising, brand awareness and interest
level shifts, pre- and post-campaigns.
Return on
Investment Guarantee
CNBC Europe offers a defined return on investment
guarantee. On-air campaigns are measured ensuring
they meet agreed communications objectives.
“ Expert knowledge, expert opinions.”
Sarah Anderson, PR Director
Quotes featured in this publication are taken from CNBC Europe’s Talking Heads
research, conducted in 2005, by Ajder & Associates among viewers to the channel.
© Business News (Europe) Partnership 2006. All rights reserved.
UK
Germany
Asia Pacific
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For information on how to receive CNBC Europe go to
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