Pionier Workwear at the A+A trade fair in Düsseldorf

 Pionier Workwear Presents Innovation The Herford workwear specialist at the A+A trade fair in Düsseldorf Herford, 10.28.2015: The Herford professional clothing specialist Pionier Workwear, a subsidiary of Ahlers AG, presents its product innovations at the A+A trade show, which takes place every two years. Opening yesterday and remaining open until 10.30.2015, the A+A is the largest show in the world for work protection and safety with around 1600 exhibitors and approx. 65,000 visitors from industry and trade. With a 130m² stand in Hall 3, Pionier Workwear presents a whole new universe of themes and innovative product developments. "Pionier Workwear, as a full provider for professional clothing in the main sectors of personal protective gear, medicine, gastronomy, industry & retail and business fashion as well as outdoor clothing, is consistently and innovatively developed further", says managing director Ulrich Heesen. Two important new developments are being presented at the A+A. "On the one hand, the design challenges involved with the transition from purely working clothes to garments that are suitable for everyday use are gaining more significance, while at the same time the demands for technical standards with regards to user comfort are definitely developing further." The brand intends to increase turnover significantly next year through product innovations and investment in service, marketing and customer care as well as development and design. Special highlights for the coming year are "Resist 1" and the "Medical Collection" program, which will open up new sectors. "Resist 1" – contemporary and functional for trade & industry Pionier Workwear developed the new collection "Resist 1" for trade and industry, which -­ thanks to its fashionable design -­ can be used for all exterior and interior work. Dungarees, trousers and a waist jacket appear in the colors Indian Red/Black, Marine/Black, Anthracite/Black and Olive/Black. The fashionable silhouette inspired by sportswear, functional details and a perfect fit distinguish these products. The design’s practical details are impressive, and stretch inserts and an adjustable waistband ensure freedom of movement and comfort whilst reflex piping and a great variety of pocket solutions offer security and functionality. Pionier Berufskleidung GmbH Bielefelder Straße 236 D-­32052 Herford Telephone (0 52 21) 979-­0 Fax (0 52 21) 979-­479 info@pionier-­workwear.com www.pionier-­workwear.com Medical Collection – functional fashion for the health sector Pionier Workwear is now offering fashion und function for the medical sector. Pionier Workwear is opening up a new market sector with the launch of a medical range. New collections will presented each Spring/Summer and Fall/Winter in every season. The collections are exclusively available as pre-­
orders. Four tops and four trouser designs will be presented at the launch in Spring/Summer 2016. Following the latest hip silhouettes, trousers will be offered in slim or boot cut shapes as well as in a jogger style in a narrow (with jeans waistband and form band) and a more casual variation (with stretch band and draw-­cord waistband). Elegant kasak tops with a slim silhouette and material mixes, such as a waffle look and cotton mix fabrics, give pleasant wear comfort. Practical solutions for pockets as well as stretch inserts on the shoulders give support for day-­to-­day wear. Further information can be found under www.aplusa.de and www.pionier-­workwear.com. Pionier Workwear – the brand Pionier Workwear has been developing working clothes for over 75 years and is one of the market leaders in Germany. As an Ahlers AG subsidiary, Pionier Workwear sells work garments and corporate fashion for the trade, industry and service providers. Qualitatively high-­end and functional, the garments are coordinated to the relevant working conditions and technical standards. Pionier Workwear is available at leading specialist retailers throughout Germany and Europe. Your contact for further enquiries: Götz Borchert Marketing and Retail Director Tel. +49 (0)5221/ 979-­270 E-­mail: goetz.borchert@ahlers-­group.com Pionier Berufskleidung GmbH Bielefelder Straße 236 D-­32052 Herford Telephone (0 52 21) 979-­0 Fax (0 52 21) 979-­479 info@pionier-­workwear.com www.pionier-­workwear.com