KSA Online July 2016

KSA ONLINE
JULY 2016
54%
63,373,935
UNIQUE BROWSERS
MALE
18%
ARE
81.21%
MOBILE
FULL-TIME
STUDENTS
44%
ARE BETWEEN
15 AND 29
YEARS OLD
AND ANOTHER
43%
ARE BETWEEN
30 AND 50
YEARS OLD
5,235,401
DAILY AVERAGE
UNIQUE BROWSERS
70% 40%
LIVE IN
HOUSEHOLDS
OF
1,056,853,795
PAGE VIEWS
2:19
AVERAGE
VISIT DURATION
4+ PEOPLE
64%
ARE
UNIVERSITY
EDUCATED
ARE KSA
NATIONALS
Effective Measure collected
this data from a sample of 130,669
profiles in Saudi Arabia, July 2016.
EFFECTIVE MEASURE
KSA INSIGHT
REPORT
JULY 2016
TOP SITES KSA
Website
UBs
Mobile PV %
sabq.com
5,836,289
90.10%
hawaaworld.com
4,955,825
95.79%
mawdoo3.com
4,478,453
94.35%
argaam.com
3,228,469
68.64%
alriyadh.com
3,028,005
75,26%
shahid.mbc.net
2,230,826
61.71%
sedty.com
2,221,865
96.61%
mbc.net
2,085,365
90.92%
ajel.sa
2,069,594
79.50%
MSN Arabia Arabic
1,968,828
8.71%
rt.com
1,932,014
87.43%
sayidaty.net
1,908,985
96.60%
In July 2016, Sabq.org had the largest KSA
audience among Effective Measure tagged sites,
with over 5.8 million unique browsers (UBs) visiting
the site during this period. Hawaaworld.com
came in second with 4.9 million UBs, followed
by Mawdoo3 with just under 4.5 million UBs.
The site in the top ten that experienced the
biggest annual audience growth in KSA, growing
71% from 2.6 million UBs in July 2015, was
Mawdoo3. According to Google’s latest
Connected Consumers report*, Saudi Arabia’s
population has an 86% smartphone ownership level,
with the average person now owning 2.3 connected
devices.
The top ten sites measured are reflective of Saudi
Arabia’s high consumption of page views by mobile
devices. Sedty.com, Sayidaty.net,
Hawaaworld.com, and Mawdoo3.com all
registered close to 95% of their total online PVs
from mobile devices. The average site measured in
KSA had just over 81% of pages viewed by mobile,
compared to a GCC average of 72%. This further
confirms that mobile-friendly content and a
cross-device digital strategy is essential to
increasing audience engagement in KSA.
* https://www.thinkwithgoogle.com/intl/en-ae/infographic/online-behavior-uncovered-saudi-arabias-connected-consumer-survey-2015/
JULY 2016
NEWS CATEGORY
Among our measured sites in the
KSA news category, Sabq.org had the
largest audience, having been visited by
over 5.8 millions UBs in July of 2016. In
second place is Alriyadh.com with
over 3 million UBs, followed by
Akhbaar24.argaam.com.
MOBILE PVs
Website
UBs
sabq.org
5,836,289
alriyadh.com
3,028,005
akhbaar24.argaam.com
2,796,155
ajel.sa
2,069,594
rt.com
1,932,014
alarabiya.net
1,734,039
okaz.com.sa
1,279,269
arabnews.com
1,067,458
3alyoum.com
763,743
skynewsarabia.com
689,844
TOP TAGGED SITES
Website
PVs
hawaaworld.com
58,939,082
sabq.org
48,950,250
argaam.com
33,570,059
mbc.net
27,786,676
kooora.com
24,139,616
shahid.mbc.net
14,092,594
mawdoo3.com
13,851,347
sayidaty.net
13,271,937
ajel.sa
12,665,604
hiamag.com
11,586,076
NEWS CATEGORY
DEMOGRAPHICS
A general profile of KSA’s News Portal Visitors, based on
data collected from 77,100 individuals.
50-59
11%
60+
5%
15-19
9%
39%
20-29
26%
40-49
20%
AGE
61%
30-39
30%
GENDER
FIELD OF EMPLOYMENT
25%
10%
Professionals/
Managers
Technical trade
26%
24%
15%
Student/Unemployed
Clerical/Sales
Housewife/husband
COUNTRY OF ORIGIN
5%
Egypt
India
2%
Jordan
1%
Pakistan
1%
4%
Philippines
68%
Saudi Arabia
Sudan
2%
Syrian Arab Republic
2%
4%
Yemen
Other
10%
SPOTLIGHT ON
Website
UBs
Visits
Visits/month
AVD
kooora.com
1,311,913
7,336,814
5.59
05:13
sport360.com
821,891
1,415,906
1.72
02:08
GOAL.com
565,786
1,372,705
2.43
02:58
SPORTS
Kooora continues to champion the
Sports category in KSA, also
demonstrating impressive frequency
of visitation compared to the average.
The average amount of time spent
during a visit to a measured site in
the Sports category in July 2016 was
just under 3.5 minutes.
For more information about KSA, please contact Frederic Klat,
Business Development Manager, GCC, Effective Measure, at
[email protected].