people read the in print or online every day

223,000
people read the
in print or online every day
The perfect fit for your
advertising requirements
• The strongest national daily newspaper in
Munster and Cork.
• 8,000 more print readers in Munster than the
Irish Independent and the Irish Times combined.
• 128,000 people choose to only read the Irish
Examiner every day. Advertisers cannot reach
these people through any other national daily
title.
• 56% in the affluent ABC1F category.
• Half are the main shopper in their household,
the people who make the purchase decisions
and exactly who you want to target.
MONDAY
TUESDAY
THURSDAY
Weekly insight into
Cork City and County
community life, news
and sport.
Dedicated
agri-business and
farming supplement.
FRIDAY
SATURDAY
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The complete
sports package
every Monday.
SOURCE: JNRS 2013/2014
A dedicated health
and well-being
supplement delivering
your energy fix.
Your weekend
companion with
interviews, travel,
food, fashion, beauty
and 7-day TV guide.
For people buying,
investing or just
browsing property
with a dedicated
interiors section.
Your armchair guide
to all the weekend
action plus a Racing
Weekend pull-out.
MAGAZINES
Our portfolio of weekly magazines offers advertisers
the opportunity to reach a more targeted audience.
Weekend
The latest fashion trends, mouth-watering
food, dreamy holiday destinations and
16 pages of TV and film – Weekend is the perfect
accompaniment to the perfect weekend.
The 7-day TV listings ensure a longer shelf-life
for your advertising.
Property & Interiors
Whether buying, selling or happily staying
put and doing up, Property & Interiors continues
to be the property bible for our readers every
Saturday, covering the latest homes to come
onto the market, interiors, gardening, DIY
and antiques.
Feelgood
A health and lifestyle magazine with the Irish Examiner
every Friday — the perfect vehicle to target a more
health conscious female reader. The range of topics
covered each week include mothers & babies, diet and
fitness and health for the over 50s.
Highest readership of
any daily newspaper
magazine in Munster
234,000 readers
Our readers love
their homes
208,000 readers
58,000 expect to move
or upgrade their homes in
the next 12 months.
The most popular health
magazine in Munster
172,000 readers
60% main shopper
in their household
36% ABC1F
female readers
FX1 - V1
Commercial
report
Fertiliser & Lime
Thursday, February 14, 2013
Pages 15-22
www.irishexaminer.com
CAP slashed in historic EU budget cut: page 2
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Crisis reserve part of deal to cut CAP budget
Stephen Cadogan
Intervention payments or export
subsidies to help farmers through
market slumps will have to be funded from reductions in direct aid
payments to farmers, as part of last
week’s EU budget 2014-2020 agreement.
Heads of state agreed a market
support “crisis reserve” from 2014,
whereby if butter intervention is
needed to boost milk prices during a
market slump, for example, all farmers within and outside the dairy
sector will have to pay for it.
The crisis reserve is part of the
agreement to cut the CAP budget
11%, as part of the first ever reduction in the EU’s seven-year budget.
The EU’s overall expenditure ceiling has been reduced by 3.4% in real
terms, compared to the current budget. But the cut is 11% for the CAP
budget, pushed down to €373bn for
2014-2020, compared to the current
€421bn.
The EU’s overall budget falls to
€960bn — despite the accession this
year of a 28th member state, Croatia.
Even at that, Europe is expected to
operate at a deficit, with a ceiling for
overall payments set at only €908bn.
Of the CAP allocation, €278bn
(75%) will be dedicated to market
related expenditure and direct pay-
ments. The two pillar structure will
remain, with the rural development
(Pillar 2) budget reduced even further in the final negotiations to
€85bn (a 14% decrease compared to
the current situation).
For the first time, member states
are allowed to transfer a part of
their rural development budget to
Pillar 1 (for most countries, up to
15% can be transferred, but some
countries will be able to transfer up
to 25%). The Commission proposal
to close one third of the gap in direct
payments per farmer between member states was accepted by heads of
state. But the original proposals of
the Commission on greening were
very much watered down, with each
member state likely to be given
flexibility to create its own list of
greening measures, and it has now
been decided that land cannot be
taken out of production, nor farmers
incur income losses, to achieve the
proposed 7% ecological focus area.
Heads of state also agreed that the
proposed reduction, by at least 20%,
of direct payments per farm above
€150,000, and capping at €300,000,
will be voluntary for member states.
Another controversial proposal,
the definition of an active farmer,
was ignored by heads of state.
■ See Farmview: page 2
French President Francois
Hollande and Taoiseach Enda
Kenny, at EU budget talks, and
main picture, EU Council President
Herman Van Rompuy, right, and
Commission President Jose
Manuel Barroso announce results.
Pictures: AP/Yves Logghe
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The business of farming is covered in a dedicated
supplement with the Irish Examiner every Thursday,
providing our farming and agribusiness readers with
the most up to date news, analysis, opinion and
comprehensive farm finance and mart reports
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A unique and targeted
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Weekend
So good you won’t want to sleep in
A high quality magazine that is the perfect accompaniment to the perfect weekend.
Each week our readers can look forward to:
• The latest trends and news from the world of fashion and beauty, from the
aspirational to the affordable, with a sneak peek at how the celebs do it.
Your new fashion bible.
•Mouth-watering food with our top chefs Darina Allen and Michelle Darmody
with recommendations on the perfect wine or beer provided by our wine expert,
Leslie Williams.
• Restaurant review offering an honest opinion on eateries around the country.
• Take a break every weekend with our travel section, offering ideas for the perfect
family holiday, once in a lifetime trips or a weekend getaway at home.
• 16 pages of TV and film with a preview of the
week ahead and 7-day TV listings.
Why advertise in Weekend?
• 234,000 readers
• The highest readership of any daily newspaper
magazine in Munster.
• The seven-day TV listings ensure a longer shelflife
for the publication and your advertising.
SOURCE: JNRS 2013/2014
Property
& Interiors
Whether buying, selling, or happily staying put and doing up, Property & Interiors
magazine brings it all back home to readers – with style.
• We bring you through the keyhole of a range of properties on the market each
week ranging from rural retreats to urban sophistication.
• An Interiors section opens the door to the latest, must-have trends for your
home, from sublime sofas to cosy cushions.
• Step-by-step advice on tackling those nagging DIY projects you’ve been putting off.
•
Garden lovers can dig deep with expert advice from Peter Dowdall and Kitty Scully.
• Antiques and fine art with a diary of upcoming events not to be missed.
• A classifieds section that caters for clients with smaller advertising budgets.
Why advertise in Propery & Interiors?
• 208,000 readers
• 58,000 expect to move or upgrade their
homes in the next 12 months.
• The property bible for our readers every Saturday
SOURCE: JNRS 2013/2014
Feelgood
A health and wellbeing magazine with the Irish Examiner every Friday — the perfect
vehicle to target a more health conscious female market.
SECTIONS:
• Parenting and babies
• Pregnancy
• Diet and fitness
• Health for the over 50s
ADVERTISING OPPORTUNITIES TO CONSIDER:
• Prime sponsorship on front cover of the magazine
• Prime full-page advertising position on back page
• Special commercial features each month
• Feelgood Directory positioned prominently on the inside back page
• Sponsor one of our weekly sections ranging from Pregnancy & Babies to Health for
the over 50s to the highly popular ‘Shape I’m in’
We also design bespoke packages to suit clients needs
Why advertise in Feelgood?
• 172,000 readers every Friday.
• 106,000 female readers.
• 36% ABC1F female readers.
• The most popular health magazine in Munster.
• 60% of Feelgood readers are the main shopper in
their household.
SOURCE: JNRS 2013/2014
Feelgood
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As seen on RTE, Irish Times and Irish Independent.
Freecall: 1800 931 935
or visit www.asthmacare.ie
IKON HAIR DESIGN
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We are delighted to welcome back
one of our top stylists
Alex Reid
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Prime position on the inside back page of Feelgood each
week, offering a low-cost way to advertise everything from
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All rates subject to VAT at 23%.
Special features 2014
Each month we carry a double page feature on a specific sector
or topic with a range of advertising sizes and rates to suit any budget.
January
Feburary
March
April
May
June
July
August
September
October
November
Gyms/keep fit
Pharmacies
Nursing homes
Physio/Chiropractors
Dental care
Mother & baby
Sight & sound
Nursing homes
Active retirement
HELPING FARMING TO GROW
The Irish Examiner’s Farming supplement has the business of farming at its very core and
provides Irish farmers with the information they need to grow.
The Irish Examiner’s Farming supplement every Thursday delivers a series of devoted sections
including general farming and agri-business news, targeted and up-to-date sectoral analysis
and comprehensive farm finance and mart reports.
SECTIONS INCLUDE:
• General farming and agribusiness news sections
• Dedicated dairy, beef and general farming sections
• Animal health and farm task panels
• Machinery and technology sections
• Farm finance section
• Young farmers section
• Farm classifieds section
ial
Commerc
report
FX1 - V1
Fertiliser
& Lime
-22
Pages 15
.com
examiner
www.irish
Thursday,
2013
ruary 14,
Feb
Why advertise in Farming?
•1
19,000 people read Farming every Thursday.
•8
1,000 readers of Farming do not read the Irish Farmers Journal.
•T
he strongest farming publication in Munster and Cork.
SOURCE: JNRS 2013/2014
CAP
historic
slashed in
Saturday
Sunday
t cut: page
EU budge
Monday
Tuesday
2
y
Wednesda
dget
Classified opportunities
Half single column:
(Rate per wk)
3 months (12 adverts) €85
6 months (24 adverts) €70
12 months (51 adverts)€50
Full single column:
(Rate per wk)
3 months (12 adverts)
6 months (24 adverts)
12 months (51 adverts)
€150
€125
€100
ial
Commerc
report
FX1 - V1
Fertiliser
& Lime
-22
Pages 15
.com
examiner
www.irish
Thursday,
2013
ruary 14,
Feb
*All adverts must be block booked
to secure these reduced rates.
All rates subject to VAT at 23%.
CAP
historic
slashed in
Saturday
Sunday
t cut: page
EU budge
Monday
Tuesday
2
y
Wednesda
dget
Features 2014
JANUARY
16th Spring Farm Machinery show
30thCalving
FEBRUARY
6thForestry
13th Fertiliser & Lime
20th Spring Sales
27thLambing
MARCH
6thHorse Breeding Land Recclaimation & Drainage
13th Spring Ai
20thReseeding
27th Animal Health
APRIL
3rdMaize
10th Dairy Equipment
17thBull Sales - Agricultural Land
& Property Sales
24th Crop Sprays
MAY
1st Emerald Expo
8thSilage
15th Forage Crops
22th Bailed silage
29th Farm Finance
JUNE
12thCork Summer Show /
Farming North Cork
19th IHFA Open Day
26th Charleville Show
JULY
3rdReneweables/Energy
10th Farming West Cork
17th Farming Kerry
24th Sheep Farming
31st Oil seed rape
AUGUST
7th Tullamore Show
14thReseeding
21st Carbery Milk Supplier winner
28th Farming South East
SEPTEMBER
4th Winter Cereals
18thNational Ploughing Supplement Agricultural Land & Property Sales
OCTOBER
9th National Dairy Show / Pensions
16th Winter Animal Health
23rd Winter Feed Equipment - Forestry
30th Farm Safety/Security
NOVEMBER
6th Organic Farming
13th Winter AI
DECEMBER
4th Winter Check List
18th Christmas Greetings
Dates correct at time of going to print and may change.
ial
Commerc
report
FX1 - V1
Fertiliser
& Lime
-22
Pages 15
.com
examiner
www.irish
Thursday,
2013
ruary 14,
Feb
TO ADVERTISE CONTACT
KEVIN CRONIN,
Farming Advertising,
Tel. 021 4802258 / 087 1217034
Email: [email protected]
CAP
historic
slashed in
Saturday
Sunday
t cut: page
EU budge
Monday
Tuesday
2
y
Wednesda
dget
SPORT
The Irish Examiner’s Sports package meets the high demands of our insatiable sports fans looking
for the length and breadth, the whys and lows of what’s happening in sport. Our dedicated tabloid
sports supplements take our readers from the pitch to the dressing room to the terraces.
• Weekend Sport every Saturday, is the most
• When the summer hots up in the GAA,
complete weekend sports supplement and with
Championship offers expert analysis and unrivalled
it, we aim to monopolise as much of our readers’
coverage every Monday.
weekends as possible.
• Monday Sport our complete analysis of all the
• In Weekend Racing Ruby Walsh, Pat Keane and
weekend action and a tee-up to the week ahead.
Jessica Harrington arm punters with essential betting
It’s a breadth and quality of coverage you won’t find
knowledge every Saturday.
anywhere else and an effective advertising vehicle to
• Champions our dedicated Premier League pullout,
reach our sports mad readers.
reinforces our football credentials, with bespoke
analysis from our writers on the ground. Readers
get the shamelessly biased views of our Terrace Talk
columnists from Man Utd, Liverpool, Arsenal and
Chelsea.
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48
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13
Money&Jobs
Where the best people look for the best jobs
EVERY FRIDAY
Money & Jobs gives a round up of all the key business
events, appointments and career opportunities
every Friday.
Our recruitment pages are where everyone looking to
move on or up the ladder goes to keep abreast of
the latest job opportunities.
‘On the Grapevine’ profiles the latest business
appointments. This is where our readers go to
find out who the movers and shakers are.
Why advertise in Money & Jobs?
• 46% of readers are ABC1.
• More professional, manager/supervisor
readers than any other national daily title in Munster.
• More readers who work full time than any other
national daily title in Munster.
• More readers who completed 3rd level
education than any other national daily title in
Munster.
SOURCE: JNRS 2013/2014
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23
Social & Personal
• HOTEL BREAKS & HOLIDAYS • CINEMA & THEATRE LISTINGS • DINING • BOUTIQUES
• CHARITABLE EVENTS • AUCTIONS • PROFESSIONAL, COMPANY AND FAMILY ANNOUNCEMENTS
A full page of entertainment and temptation in the
If you haven’t advertised on our Social & Personal page
Irish Examiner every day — anything from cinema and
yet, give it a try. Our dedicated sales team will work
theatre listings to hotel breaks, restaurant deals and
with you to design and phrase your advert.
boutique sales.
We’re sure you will be back to do more!
For advertisers, it is a cost effective way to do
display advertising. One look at the number of regular
advertisers on the page is testament to its success.
• Half of Irish Examiner readers are the main shopper
in their household.
• Over half of Irish Examiner readers stayed in a
hotel one or more times in the last 12 months.
SOURCE: JNRS 2013/2014
SOCIAL &
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Weddings
A magazine so good, we do it twice a year,
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For any bride, there are so many decisions to be made, a publication like this is an invaluable source
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Secure your slot today in our next Weddings Magazine.
Dream
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This season’s best
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● All the styles for bride,
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