Tessitura Toscana Telerie.

TESSITURA
TOSCANA TELERIE
N.02
SUMMER
2016
THE HEART
OF ITALY
summer in the hamlet
THE VALUE
OF TIME
easy does it
CROPS
OF THE SEASONS
in vino veritas
DELICIOUS
EMOTIONS
strolling the streets
Coordination and concept:
ALTEREGO COMUNICAZIONE
www.alteregocomunicazione.it
Art Direction:
Paolo Perugini
Copywriting:
Paola Suardi
Photography:
Matteo Bonaldi
TTT would like to thank Sextantio Hotel Diffuso
a Santo Stefano di Sessanio (Aq).
the sound of silence
Italian villages, everlasting emotions
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the heart of Italy
summer in the hamlet is full of surprises
Italy’s heart beats
through hamlets and
villages scattered
throughout The Boot.
Old traditions and
new passions animate
streets and squares,
inns and houses, places
where people meet
and cannot resist the
temptation to exchange a
few words. This fortified
hamlet in the Apennines, where a life of daily chores
goes on within walls scuffed by time, is immersed
in a beautiful landscape.
Architecture and nature,
scents and flavors.
And bright colors,
ignited by the scorching
light of summer. The pace
is slow - the summer heat
is hardly alleviated by the
mountain breeze - but it
picks up at night, when
the air is cooler and people
gather in the square for a
drink, to coo pretty girls
and play music. The air fills up with the notes of a
band or an old juke box, or a guitar playing a popular
song that everyone knows.
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captivating
tranquility
when all is quiet
The summer in the hamlet brings about moments
of deep tranquility. People here are still in the habit
of taking a nap after lunch to dodge the hottest hours.
Inside, houses are kept cool by their thick walls:
the best places to sit back and read or just stare out
of the window waiting for the sun to go down.
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cool air
and relaxation
the siesta of the righteous
A glass of water and a cozy bed is all that’s
needed to fight the midday heat and plunge
into a deep afternoon slumber.
Short but unexpected, beneficial and intensely
refreshing. Wrapped up in soft linen, one can even
indulge in a dream and wake up when the cicadas fall
silent and voices rise again from the alleys below.
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the value
of time
easy does it
Those who don’t go to rest linger around the table
to chat, because time has a different value in these
hamlets, and haste is a rare occurrence. There is
time for everything: a confidence, a joke, to decide
who will drive to town, work in the field or go to the
store tomorrow. Summer is a time for slowing down,
but is full of vitality.
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good times
passions that revive
Returning to the place where one was born or spent
the summer as a child sometimes is a chance to
think back on old passions. Young loves or dreams to
get away, no longer seem so relevant today. Maybe.
Vulesse fa’ ‘revenì pe’ n’ora sole
lu tempe belle de la cuntentezze,
quande pazzijavame a vola vola
e te cupre’ de vasce e de carezze
I long to bring back for just one hour
the times filled with happiness,
when we used to play “vola vola”
and I ‘d smother you with kisses and caresses
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setting
the table
food brings family together
Some moments define the day more than others,
filling it with a sense of well-being: lunch and
dinner here are still activities that fill up most of the
day. Shopping at the market, washing vegetables,
kneading the dough, letting it rise, then baking and
baking and baking... The oven doesn’t take a break
even in summer. The table is set
outside, on tablecloths with the scent of clean laundry that light up in the sun and flap in the wind.
Better put a rock here and there to hold them down.
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looking
south
the world is calling
Enveloped in this sometimes sleepy at other times
busy microcosm, one can easily forget what
happens outside its walls. All of a sudden as we
turn a corner, we catch a glimpse of distant hills
in between the roofs. And our thinking goes even
farther, to the scents and flavors of the land to the
south, the bright colors of Southern Italy, which
starts not far from here. It makes you want to go.
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flowers
everywhere
winter is far away
Flowers and perfumes are everywhere.
Fragrances from the countryside and from
perfectly manicured balconies inundate homes.
It makes you want to put a fresh bouquet
in every room. Up here, thick walls and the
mountain breeze fortunately relieve from
the heat at night. The blackened plaster
around the chimney is the only reminder
of the harshness of winter.
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crops of
the seasons
in vino veritas
Every season has its fruits, but a September grape
harvest produces a nectar warm like the sun and
sweet like summer, that can be enjoyed throughout
the year: wine. Produced in all regions of Italy with
passion and expertise, white or red wine is a
delicacy with any food and should always be on
table ... Pour it and enjoy, but go easy: truths and
secrets will also pour out!
Quann zapp e quann pute / ntèng ziène e ntèng nepute,
/quann arrìve u vedegnià/ ziène da qua e nepute da llà!
When I hoe and when I prune I have no uncles nor
nephews, when it’s time to harvest grapes, they are all
my relatives!
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sometimes
you hear
the sea
salt in the wind
Powerful and unexpected sensations overcome
anyone who walks through the streets in this
hamlet. Sometimes a brackish scent pervades the
air and after a while you feel the need for a drink
of water. It’s the sea brought this far by the wind.
It bursts with all its might in our hearts and
excites us all. Dogs turn their alert snouts up to
sniff the air. Somebody in the square says they can
hear the sound of waves crashing.
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in harmony
with nature
the perfect atmosphere
Clean air and blue skies are reflected in window
panes and disrupt the grayness of stone.
A cat looks out from a rooftop, maybe keeping a
watchful eye on those hens scratching about below.
A sense of harmony makes you want to be
outdoors, where the wind ruffles your hair and
the sun warms your cheeks. Days like this are as
close to perfection as they can be.
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delicious
emotions
strolling the streets
Close your eyes and listen to the sun, reopen them
and find yourself immersed in a world of bright accents.
After just a short stroll you know this hamlet is full
of surprises and secret spots. It’s time for a snack.
I’d like a gelato, or perhaps a milkshake?
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games
of shadows
the other side of the sun
The summer light spreads out along lanes and streets,
becoming dimmer under vaults and arches, but piercing
through windows and dormers just to bounce back sharply
to hit objects of everyday life. Black shadows and
golden rays face each other without respite.
It’s fun to run after this dance.
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not everything
changes
even though the world turns
If it is true that time goes by and progress brings
about change, one might say that in this hamlet it
has stayed the same. Its charm is unchanged,
silence is sometimes deafening, words are spoken
in the same dialect as centuries ago, music is still
played with the same handcrafted instruments as
always. People are rough and friendly towards
visitors, welcoming them with smiles that have no
age, like the ferns in the forest just outside
the village. The world turns here as well,
just a bit better.
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Tessitura Toscana Telerie
50019 Sesto Fiorentino (FI) - Italy
Via Pastore, 46
Tel. 055 4210754/5
Fax 055 4215701
Tessitura Toscana Telerie USA, Inc
NY Lab
230 5th Avenue, Suite 1915
New York, N.Y. 10001
USA
Ph. (646) 682 9201
Fax (646) 682 9214
www.tessituratoscanatelerie.it