brochure - Textilia

2013
MEDIA
BROCHURE
Textilia is the leading source of information for professionals in the fashion industry.
The unique combination of the magazine, website, newsletters and events makes
Textilia an authority and an important discussion partner for professionals in the
fashion industry. Textilia informs and inspires its readers on market developments,
trends, buying behavior and brand preferences. For 91 years Textilia delivers quality
and is indispensable as a magazine.
Readers profile Textilia Magazine
Average print run: 6.500 copies
Range: 24.000 decision makers
Independent fashion retailers
But also: manufactures, agents, importers, buyers and executive boards of department stores and chains, employees of branch
organizations and head offices in the fashion industry
g
The reader is educated at intermediate vocational
education or higher
g Most of them are loyal subscriber readers.
g Most of them are paying readers and deliberately choose Textilia
g Readers have a great need for information
g Average reading time of the magazine is 20 minutes
g Exposure factor: 3,7 (With 5 being the highest factor)
g
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www.textilia.nl
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Website en newsletter Textilia
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www.textilia.nl
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Trends zomer 2013
Interviews met State| Hoe winkelt de Nederlandse man?
| Verslag
of Art en Hans Ubbink
| Mannenmode made Pitti Uomo
in Holland
cover.indd 1
09-07-2012
09:41:44
Trends kleding en schoenen zomer 2013 | Koopgedrag broeken | M-commerce
Designwalhalla in Arnhem | Exclusieve interviews met By Malene Birger en Yaya
The reader is educated at intermediate vocational education or higher
64% visits Textilia.nl weekly
65.000 unique visitors every month
250.000 page views per month
50% returning visitors per month
55% new visitors per month
Visitors have an browsing average of 20 minutes
Visitors consult Textilia.nl because of the practical, applicable and complete information
26.000 readers of the newsletter
Publication Calendar 2013
Ed.
Subject
1
Jeans / Sport Fashion winter 2013/2014 special
Publication date 2
3
4
Bodyfashion
5
After Fair edition (including accessoiries)
6
Agencies
7
E-commerce / Logistics / IT
Closing date
11 January 2013
31 December 2012
Women’s Fashion winter 2013/2014 special (including shoes and accessories)
15 January 2013
02 January 2013
Menswear winter 2013/2014 special
15 January 2013
02 January 2013
29 January 2013
16 January 2013
12 February 2013
30 January 2013
23 April 2013
10 April 2013
28 May 2013
15 May 2013
8
Fairs summer (including single color cards 2014)
9
Jeans / Sport Fashion summer 2014 special
10
Women’s Fashion summer 2013/2014 special (including shoes and accessories)
09 July 2013
26 June 2013
11
Menswear summer 2014 special
09 July 2013
26 June 2013
12
Bodyfashion
13
After Fair edition (including accessoiries)
14
Smart Retailing
15
Fairs winter (including single color cards 2015)
11 June 2013
29 May 2013
28 June 2013
17 June 2013
23 July 2013
10 July 2013
20 August 2013
07 August 2013
22 October 2013
09 October 2013
17 December 2013 04 December 2013
FORMATS
Type page 230 x 300 mm
vertical
1/1page
202 x 268 mm
1/2 page
99 x 268 mm
1/4 page
99 x 132 mm
1/8 page
1/16 page
horizontal
202 x 132 mm
202 x 64 mm
99 x 64 mm
98 x 31 mm
Type area
202 x 268 mm
1/2 vertical
1/4 horizontal
1/2
Type page
230 x 300 mm
Bleed formats (excusiive trimm + 5 mm)
2/1 page
1/1 page
460 x 300 mm
230 x 300 mm
Facts
The specials of Textilia are released just before or during
the buying season and the large (inter)national fairs.
g
Every edition is full of market news, market developments, research data and information on trends and collections.
g
The specials are being spread on major fairs. In addition, the specials are bigger, offer more background
information and analysis and more entrepreneurship and expertise.
g
Besides the specials Textilia releases various theme
editions.
g
1/2
1/4
1/8
horizontal horizontal vertical
1/16
vertical
DELIVERY ADDRESS
Advertisement material for print editions
[email protected]
Contact: Debby Bugter +31 (0)570 504 359
Post address: Mybusinessmedia, Postbus 58, 7400 AB Deventer
DELIVERY TERMS
Deviations of the standard formats as described here, involve
extra work, risks and costs which are charged to the client.
gAdvertisements must be supplied in Certified PFD
gRaster 54 for black-white, raster 60 for full colour
gOnly use CMYK-colours
TEXTILIA ONLINE
www.textilia.nl
Textilia.nl is the website for the fashion professional. The website has a range of 65.000 unique visitors every month,
with 50% returning visitors and 50% new visitors. On average,
the website generates 250.000 page views per month and the
visitors browse for about 20 minutes on Textilia.nl
LEADERBOARD
JOB ADVERTISEMENT
728 x 90 pixels
File size: max. 49 KB
File formats: gif, jpg, swf*
(these may be 39 kB)
You can advertise in the job
section on the website of Textilia
in combination with
www.schoenvisie.nl, www.bengels.nl
and a special vacancy newsletter.
Logo: 259 x 284 pixels
Text: max. 200 characters
(incl. spaces)
FULL BANNER
468 x 60 pixels
File size: max. 49 KB
File formats: gif, jpg, swf*
(these may be 39 kB)
SPONSORED VIDEO
640 x 360 pixels
Bitrate: 1 mbit
File formats: wmv-file, Windows
Media Video 9, FLV
LARGE RECTANGLE
336 x 280 pixels
File size: max. 49 KB
File formats: gif, jpg, swf*
(these may be 39 kB)
LOGOLINK
60x 30 pixels + 40 text characters
File size: max. 49 KB
File formats: gif, jpg, swf*
(these may be 39 kB)
IMAGE COLLECTION
MESSAGES
Leaderbord
Rectangle
Minisite
MINISITE
Logolink
Entirely personal website inside the environment of www.textilia.nl.
You will profit of the high visitor
rate and the length of time in which they stay on the website.
Images
File formats: jpg, gif, png
(animated and non-animated)
File size: max. 2 MB
Logo for teaser/block
‘From our partners/minisites’
Format: 80 x 40 px, jpg of gif
(animated en non-animated)
File size: 500 KB
Full banner
Header minisites
File size: max. 960 x 100 px,
jpg, gif, png
(animated and non-animated)
File size: max. 2 MB
Promote your collection on the
special “fashion trends” page.
File formats: jpg or gif.
File size: max. 500 kb.
RICH MEDIA CAMPAGNES
* By delivering a .swf file always separate
This is an online advertisement
campaign that is more striking then
a regular banner, because of the
visual effects, special formats and
use of video and audio.
a .gif file, equipped with a clicktag.
Attention: the clicktag should be present
in the .swf file and not in the .gif file.
Minisite Example
More sales by optimizing
your website or webshop?
It’s becoming more and more important that your potential customer can find you through Google. This is how you create
returns on your marketing budget. That’s why Textilia offers qualitatively high services to get you to score with Google. Textilia
combines market- and internet knowledge. Consultation: a Quick Scan of your website gives you insight in your opportunities to
improve your website. We offer you several possibilities to improve your findability in Google:
Keyword Analyses
g
Landing pages
g
Google Ad words
g
Website improvement
g
Make an appointment with
your account manager today!
Sponsored Content
Carreer
It’s also possible to sponsor frequently viewed content. The
name of your organization is then linked to for example
video items.
Textilia.nl is the recruitment channel for the middle and high
segment in the fashion industry. Textilia also sends a specific
vacancy newsletter. Besides the latest job offers in fashion you
can also find career stories and tips, training and education
and an overview of all personnel changes in fashion. Moreover,
you can create a business presentation on video or content
components sponsors.
Expertlog
On this page you can find visitors information about various
subjects. This expert log is filled with content from partners.
You can become an expert on textilia.nl too!
Entrepreneurship
The platform entrepreneurship is especially designed to
inform and support the fashion entrepreneur in commercial
issues. By means of sponsored content, subjects and / or
themes you can attract attention on the platform
entrepreneurship.
TEXTILIA NEWSLETTER
Textilia sends newsletters per segment( women’s fashion, menswear, jeans, children’s fashion and
body fashion) every week, and on Saturdays Textilia sends a general week overview. In addition,
themed newsletters are also sent. Every week 26.000 fashion professional receive the newsletter.
Newsletter advertising
g
g
g
Full Banner
g
Advertorial in the newsletter between editorial pieces
Partnermailing (In your own look and feel from the Textilia database)
Sponsormailing (Expression of the regular newsletter of Textilia with
own text between the editorial pieces. You benefit from the independent
character of the newsletter.)
FULL BANNER IN
THE NEWSLETTER
Format: 468 x 60 pixels
File size: max. 50 KB
File formats: gif (non-animated), jpg
(no swf-format possible)
SPONSORMAILING
Full banner
Max. delivery of 4 (news)messages in
Word of max. 100 words per message.
Images: gif (animated and non-animated) or jpg (no swf-format possible)
PARTNERMAILING
ADVERTORIAL IN THE
NEWSLETTER
between editorials
Format: 135 X 200 px
File formats: gif (non-animated), jpg
(no swf-format possible)
Maximum 450 characters This advertorial or teaser contains a
promotional text of approximately
three sentences, that are linked to the
website of Textilia by a “read more”
hyperlink. The hyperlink links to the
online advertorial, which may contain
of text and / or imagery.
Header
Format: 748 x 40-100 pixels
File size: max. 150 KB
File format: jpg, gif (animated
and non-animated)
Text company information:
deliver in preference in Word
(Name and address details, URL,
mail address)
Image material
Format: in consultation
File size: max. 1 MB
File formats: jpg, gif (animated
and non-animated)
Example Newsletter
DELIVERY ADDRESS
Advertisement material for website
and newsletters:
[email protected]
Contact: Debby Bugter +31 (0)570 504 359
Post address: MYbusinessmedia,
Postbus 58, 7400 AB Deventer
VACANCY NEWSLETTER
Looking for new employees? Place
your job vacancy in the monthly job
vacancy newsletter special. Your
vacancy will also be shown on the special vacancy section on the website.
General Comments
With every assignment the advertiser delivers an URL to which the online
g
ad must link.
The required resolution of gif-, jpg- en png-files is 72 dpi. Supplies and
services shall follow the advertising policies of MYbusinessmedia BV.
g
ADVERTISEMENT RATES
Textilia Magazine (all the rates are exclusive VAT, subject to change)
PRODUCT ADVERTISEMENTS
1x
2x
4x
6x
12 x
PLUSPROPOSITIONS
Stapled Insert €
3.500
€
3.300
2/1 page
€ 8.150
€ 7.900
€ 7.430
€ 7.210
€ 7.000
Leaflet
1/1 page
€ 5.080
€ 4.930
€ 4.880
€ 4.640
€ 4.500
Wrapper
€
2.500
€
1.100
1/2 page
€ 2.650
€ 2.575
€ 2.490
€ 2.420
€ 2.350
Sticker*
1/4 page
€1,410
€ 1.370
€ 1.330
€ 1.290
€ 1.250
* possible on 1/2 page or 1/1 page
1/8 page
€ 735
€ 710
€ 690
€ 670
€ 650
1/16 page
€ 395
€ 380
€ 370
€ 360 € 350 Clickable advertisements digital magazine € 100 per advertisement
IM
45 x 45
94 x 45
PERSONNELSADVERTISEMENT
1/1 page €
5.100
€
2.700
1x
2x
4x
6x
12 x
1/2 page € 380
€ 370
€ 360
€ 350
€ 340
1/4 page €
1.450
€ 600
1/8 page €
750
€ 680 € 660
€ 640
€ 620
(incl. online)
Textilia Online
WWW.TEXTILIA.NL
Logolink Full banner Leaderboard
Large Rectangle
Rectangle video
ROS
€ 325
€ 500
€ 850
€ 950
€ 1.450
Minisite Image collectie messages
(max. 5 images)
Teaser homepage
i.c.m. Industry in Motion
Online Expert
More possibilities!
TAB
€ 245per month
€ 375per month
€ 640per month
€
715per month
€ 1.095per month
We also offer SEM services (better findability in Google) and
Rich Media Bannering (visual effects, special sizes, video and
audio) possibilities. There are also possibilities to sponsor
our events (such as eFashion 2013).
For more information, please contact:
Anne Wesselman
€ 6.000per year
€
Tel.: 020 – 460 22 15
E-mail: [email protected]
350 per half year
Susana Mourelle Fernandez
€ 1.100 per month
€ 1.500per year
Tel.: 020 – 460 22 16
E-mail: [email protected]
NEWSLETTERS
Full banner Partnermailing
Sponsormailing
Advertorial in newsletter
i.c.m. Industry in Motion
€ 600 per week
€ 1.200 each time
€ 1.500 each time
€ 750 per week
€ 950 each time
ONLINE VACANCIES (including vacancy newsletter)
1 vacancy 5 vacancies 10 vacancies € 350
€ 300
€ 250
Textilia is the best medium to reach
the fashion professional!
7
What do readers
think of Textilia?
REASONS
TO ADVERTISE
1. Textilia is an authority in the fashion industry with an average
range of 24.000 readers, 26.000 newsletter subscribers and 65.000 unique website visitors
2. Textilia has the highest paid print run of all fashion journals
in the Netherlands
3. Textilia has the highest brand awareness of all fashion journals
in the Nederlands (according to independent research MODINT 2011)
4. Textilia is a strong brand, which exists 91 years now
5. The Textilia reader is very motivated, up to 70% has a paid
The readers of Textilia describe the
magazine as the journal for the fashion
retailer. Textilia responds to the latest
trends, is informative, timely,
transparent and is described
by the reader as:
Competent
Accessibel
g Complete
g Profound
g
g
subscription
6. The average reading time of the magazine is 20 minutes
7. The professional retailer is the target group of Textilia
Want to know more about advertising in Textilia?
Contact our Salesteam:
Anne Wesselman
Susana Mourelle Fernandez
Phone number: 0031204602215
E-mail: [email protected]
Phone number: 0031204602216
E-mail: [email protected]
Textilia is part of cluster MYfashion of MYbusinessmedia. MYfashion also consists of Schoenvisie and Bengels.
This cluster is placed in: Joan Muyskenweg 22, 1096 CJ Amsterdan.
MYbusinessmedia has also the following clusters in its portfolio: MYautomotive,
MYmaritime, MYtrading, MYengineering, MYhealth, MYfood, MYbusiness,
MYmedia and MYindustry
Textilia is member of HOI,
Mintage figures apply about 01/01/2012 till 31/12/2012
NOT YET A SUBSCRIBER TO TEXTILIA?
Call our customer service department via the phonenumber
+31 (0)10 289 4008 or e-mail to Klantenservice@schoenvisie.