iBE Anthology - Indie Beauty Expo

THE SHRINE. LOS ANGELES
M AY 4 + 5
We l c o m e .
—Beauty Store Business
Indie brands are among the fastest growing product
categories. They are capturing consumer attention,
influencing trends, and becoming a coveted part of
retailer collections.
The Indie Beauty Expo (iBE) was founded to support
the growth and success of independent beauty brands
and the entrepreneurs behind them.
Anthology serves as a visual summary of each iBE.
Here you will find a collection of today’s best beauty
brands and a celebration of the passion and independent spirit that drives our community.
We would like to thank everyone who joined us in Los
Angeles to make the launch of iBE LA an incredible
success. We are honored to represent our community
and contribute to its success.
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
“ T h e r e ’s n o b r i g h t b e a u t y r e t a i l
future without indie beauty brands,
and no one ser ves this ever-growing
c o m m u n i t y, n u r t u r i n g a s w e l l a s
challenging it, better than iBE.”
“ I n d i e b ea uty b ra nd s a re getting more recognition than e ve r, and for good
r e aso n... they ’ re c ha nging the ma k eup gam e for the be tte r.” —Bustl e
“ i B E ’s i n n o v a t o r s , d o c t o r s , a n d e s t h e t i c i a n s u n v e i l e d p r o d u c t s w i t h m u c h
more sophisticated and brand-savvy than we’ve ever seen before.” —Mode
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
“Imagine a massive, echoing,
high-ceilinged room packed
to the walls with booths upon
booths of under-the-radar
beauty brands, all with their
coolest wares on display and
ready for sampling.”—Byrdie
After a successful launch in New York, we brought iBE to Los
Angeles. Los Angeles is the second-largest retail market in the
US, with its own distinct culture, trends and community of brands,
buyers and consumers.
We selected the Shrine Auditorium as our venue because of its rich
history and architectural beauty, which reflects the indie spirit of
creativity, individuality and respect for heritage.
Over a hundred brands participated at iBE LA and over five times
the number of attendees, buyers, press, trade and consumers
were present than in New York. Speakers, panels and workshops
featured industry leaders and beauty experts across all categories.
In short, it was a beauty lover’s utopia of discovery and inspiration.
—Theresa Harris, VP of Merchandising (Beauty), EVINE Live
“The show provides the perfect platform for
professional beauty distributors, stores, salons and
spas that are looking to differentiate themselves in the
market with products that are unique and on trend.”
—The Beauty Industry Report
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
“iBE LA exceeded our expectations on every front.
T h e v a r i e t y, d i v e r s i t y, a n d q u a l i t y o f b r a n d s w e
discovered at iBE LA were amazing.”
“ F r o m p r o d u c ts d iv in g in to u n ta p p ed c a tego r ies to
b r a n d s b r ea k in g in to th e U. S. fr o m a b r o a d o r th e ma r k et
a lto geth er, th a t c h o ic e w a s c er ta in l y o n d is p l a y a t iBE. ”
— WWD
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
S E T T I N G T H E S TA G E
P R E S E N TAT I O N S
Common Pitfalls Facing Indie Brands (And How
to Avoid Them)
Amp Up the Authenticity: Know Your Audience,
Know Your Story!
Moderator: Pam Busiek,
President & CEO of ICMAD
Presenter: Sophie Uliano, New York Times Best-Selling Author
Panelists: Melinda Wochner, Chief Marketing Officer of CoValence Lab;
(4 Books), Resident Healthy Living Expert on Hallmark’s Home & Family
John Maly, President of Mirabella Beauty; Leilah Mundt, Founder/CEO of
Show, and Natural Lifestyle Influencer
Créme Collective
The Beautiful Journey to Cleaning Up Our Oceans
How to Ethically Use Ingredient Claims and Certifications
to Effectively Market Your Indie Brand
Presenter: 5 Gyres,
Moderator: Jeannie Jarnot
Panelists: Mia Bell, CEO of Mia Bell Brands; Therese Clark, Executive
Beauty Secrets from Across the Pond–Antonia’s Secret
Recipe for Flawless, Glowing Skin
Partner of Créme Collective; Hilary Peterson, Founder of True Nature
Presenter: Antonia Burrell,
Botanicals; Gay Timmons, Founder of Oh Oh Organic, Inc.; Greg
Starkman, Owner of Innersense Organic Beauty;
How to Prepare Your Brand for Retail Distribution
Moderator: Claudia Lucas
Panelists: Teresa Harris, EVINE Live; Romain Gaillard, Detox Market;
Life With Style
Moderator: Marci Zaroff
Panelists: Kiran Stordalen, Intelligent Nutrients; Shalini Vadhera, Passport
to Beauty; Renee Loux, Author, Chef & Restaurateur
Pitching to the Press: What Does The Press Look For
When Writing a Story? How You Should Position Your
Brand to Stand Out.
Moderator: Jessica Richards, Owner of Shen Beauty
Panelists: Natalie Alcala, Senior Editor at Racked LA; Kathryn Romeyn,
Freelance Writer including the LA Times; Melissa Magsaysay, Lifestyle
Expert; Suzanne Hall, ChalkboardMag.com
Environmental Warriors
Renowned London-Based Aesthetician
Eco-renaissance: Co-Creating a Stylish, Sexy
and Sustainable World
Presenter: Marci Zaroff,
Internationally Recognized ECOlifestyle
Entrepreneur, Educator
Efficacious Naturals and Why They are More Than a Trend
Presenter: Valerie Grandury,
Founder of Odacite
How K-Beauty is Influencing the Global Natural Beauty
Explosion
Presenter: Paige Padgett,
Celebrity Makeup Artist and Author of
The Green Beauty Rules: The Essential Guide to Toxic-Free Beauty, Green
Glamour, and Glowing Skin
Secrets for Switching to a Healthy Beauty Routine
Presenter: Kristen Arnett,
Celeb Makeup Artist
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
PA N E L S
5 Gyres
Airelle Skincare
Antonia Burrell Holistic Skincare
Au Naturale Cosmetics
Authentic Noise
Be Biotin
Beauty Heroes
Blended Skin
BrushPearl
Butter Babes
Circ-Cell
Clean Pits
Coco Bee Naturals
Cosmedicine
COSRX
Cote Shop
Crème Collective
Daily Concepts
DEFINEME FRAGRANCE
Dr. Brite
EcoBrow
Emmaus Beauty
Everbelle
Evine LIVE
Far Botanicals
Fiera Arouser for Her by Nuelle
Flora•py
Gavée Gold
Georgie Beauty
GliSODin Skin Nutrients
Hale & Hush
HAN Skin Care Cosmetics
Hannes Dottír
Helan Beauty
Honua Hawaiian Skincare
Hynt Beauty
ICD GREEN
INUF Responsible Skincare
Joanna Vargas Skincare
Kaelen Harwell Organic Skincare
Kesh
Kopari Beauty
Lalun Naturals
Landing International LLC
LIFTLAB
LINNÉ
LOLI BEAUTY
LVX
M. Greengrass
MAHALO Skin Care
Marie Veronique
Max and Me
Meder Beauty Science USA
MSteves
Native Atlas
Nelson j Beverly Hills
Nicole Granato
NKD SKN
O.R.G Skincare
Odacite
Osmosis Skincare
Our Happy Box
Pacifica
Patyka Paris
Pinch of Colour
Potty Mints
Pour le Monde Parfums
pretty places
Pristine Beauty
Province Apothecary
Pure Anada Cosmetics
Purequosa
Pursoma
Raw Spirit Fragrances
Refresh Skin Therapy
Revival Body Care
Rituel de Fille
Root
Saint Cosmetics
SCENTERED
SHAMANUTI
Simple Sugars
SkinOwl
SKINRx LAB
Spongelle Beyond Cleansing
Spruce & Co
Sweet Emotions Soaptions & Potions
TEADORA
tenoverten
Thank You Farmer
The Better Skin Co.
The Brow Gal
The London Brush Company
True Moringa
Truly Yours Parfums
TwistNClean
UnWash
Ursa Major
Vapour Organic Beauty
Violets are Blue
Vita Coco
Vita Liberata
Viva Organic Skincare
VOLANTÉ SKINCARE
Whamisa
Worker B
YUNI
ZSS Skincare
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
IBE LA 2016 BRANDS
THE SHRINE. LOS ANGELES
M AY 4 + 5
F E AT U R E D C O L L E C T I O N
Our philosophy at Emmaus is to
provide our customers with a safe
and healthy alternative to expensive
synthetic skincare. We do this by
using natural ingredients that are
scientifically formulated to produce
the results you expect from quality
skincare. We want you to be able to
experience beautiful skin that derives vitality from the use of natural
ingredients, without exposing your
body to toxic ingredients.
emmausbeauty.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
EMMAUS
Our mission at Gavée Gold is simple; to be innovators. Those who bring the world new elements
of therapeutic value for the health of the skin. We
do this by introducing high-performing, extremely
safe, non-toxic skincare products that feature a
proprietary blend of extracted elements that are
organic, and that have been purified like fine wine.
We follow the guidelines of the Environmental
Working Group and European Union for safe
cosmetics.
gaveegold.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
G AV É E G O L D
Honua Hawaiian Skincare - Experience ALOHA
daily with Honua’s 100% Vegan skincare lineup,
featuring traditional Hawaiian healing super botanicals, infused with the ALOHA spirit.
honuaskincare.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
H O N U A H AWA I I A N S K I N C A R E
INUF believes everyone deserves to be treated
with responsible and effective skincare without
using anything tricky. Our products are all natural
and absolutely free from harmful chemicals like
Silicone / Mineral Oil / Alcohol / Parabens / Artificial fragrance and colorings / Cruelty. We make
sure every product delivered to your hand is made
safely in our GMP certified skin laboratory in California USA. “Be the BEST version of You!”
inufskincare.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
INUF
LIFTLAB Skin Regeneration with Cell Protection
Protein® merges natural ingredients with cutting
edge technology, delivering the benefits of this
miraculous protein to enhance the health and
vitality of skin.
Each LIFTLAB ingredient has a known and
clinically tested benefit for skin, incorporated at
a concentration clinically proven to be effective.
Every formula is built around Cell Protection
Protein®, and then enhanced with anti-oxidants,
botanicals and peptides to maximize the product’s
ability to address specific areas of skin protection
and regeneration.
LIFTLAB products are free from artificial fragrance and colors, are sulfate-free, and use a
paraben-free preservative system.
LIFTLAB Skin Rejuvenation: for healthy, younger
looking skin at any age.
liftlabskincare.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
LIFT LAB
MAHALO Skin Care is a line of artisanal, high-performance skin products crafted by hand on Kauai,
Hawaii. Using highly-researched, integrity ingredients, the products are packaged in MAHALO’s signature bamboo containers to encompass brand’s
passion for beauty, luxurious self-care rituals and
mindful living.
mahalo.care
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
MAHALO SKIN CARE
Our candles are hand poured locally in California,
of all-natural, biodegradable, & clean-burning soy
wax. Our wicks are made of natural cotton, and
are metal -, lead- & soot-free. We use recyclable
glass containers & premium fragrances that are
infused with essential oils.
Our love of candles started at very young age. We
love the way a scent can bring you right back to a
favorite place. Scent can cue a memory or create a
new one. We’ve chosen some of our favorite places in California and created scents that remind us
of each of these pretty places.
shopprettyplaces.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
PRETTY PLACES
pureqousa started as a discussion on how to
clean-up after a long bike ride and before heading
out to a work meeting. The thought of not “stinking” and how nice it would be to have a product
that would “freshen-up” and be an on-the-go
product was consantly on the mind of Joe, the
companies principle.
The term of “shower-less” was discussed and
long talks on how a product could be made that
would not only “freshen-up” a person with a busy
lifestyle, how we could do our part to conserve
water, and the important topic of skin balance and
health. The next logical step was to take it to the
action of building a pure, healthy product.
purequosa is that unusual and inspiring product.
With the abilities to “neutralize odor causing bacteria”, and promote healthy skin. Pure cleansing
that requires no additional water.
purequosa.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
PUREQUOSA
Based in Waverly, Iowa, all of our products are
natural & safe for all skin types as well as Vegan
& Gluten Free. We do not use any harsh toxins or
artificial dyes in our products.
Root products are made especially for sensitive
skin. We use only the best natural ingredients &
none of the commonly used fillers by other mineral makeup companies.
Bismuth Oxychloride is one of the most common
fillers used by our competitors. If you’ve ever had
a bad reaction to a mineral makeup it most likely
contained Bismuth Oxychloride. By removing this
harsh filler we leave you with JUST the minerals
you want on your face in the first place, it also
makes for a superior product!
rootpretty.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
ROOT
In Portuguese, “Teadora” means adores you.
At Teadora, we show our love for the world with
natural and organic products made with novel
rainforest ingredients. Our products let you experience the bounty and magic of the Amazon – while
helping to improve the lives of the communities
where we live and do business.
Using decadent fragrances and textures, our
products are designed to transport you to magical
rainforest moments through a total immersion of
your senses.
100% vegan and no animal testing. We use no
parabens, synthetic fragrances, silicone, gluten,
phthalate, sulfates or other harsh chemicals to
make you feel good inside and out.
Our ingredients are fair trade sourced, sustainably
harvested, carbon reduction focused, recyclable
and biodegradable.
teadorabeauty.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
TEADORA
Violets Are Blue was created from a personal need
for skincare that is natural and safe for the body
as well as the environment.
In 2011 Violets’ founder, Cynthia Besteman,
received a devastating diagnosis of breast cancer.
She believed she had led a healthful life, so she
sought the truth about toxins in our environment.
After learning about the way our bodies can
manifest problems as a result of our lifestyles and
the products we use, Cynthia cleared her household of any possible pollutants and switched to a
purely organic lifestyle. She was shocked by the
mislabeling of skincare and beauty products that
were classified as “organic” or “natural,” as they
typically contained parabens, sulfates, and other
chemicals known to work as endocrine disruptors
linked to cancer and reproductive concerns.
After undergoing treatment, Cynthia drew upon
her newfound love of crafting skincare products
for herself, her family, and friends to establish
Violets Are Blue in 2013. She used her knowledge
and passion for naturally-derived skincare ingredients to formulate a consciously-produced line
of products, each one a labor of love. Violets Are
Blue operates under the philosophy that skincare
does not have to be complicated; in fact, keeping it
simple is best.
violetsareblueskincare.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
VIOLETS ARE BLUE
YUNI: Mindful Beauty for an Active Life. Natural,
sensorial, versatile and eco-conscious beauty
products made especially for Active modern lifestyles. Our high-performing products prepare the
body and mind, deliver treatment benefits while
you workout, aid express clean-up and recovery,
and help to recall the powerful benefits of your
session, at will.
yunibeauty.com
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
YUNI
T h e I N D I E B E A U T Y E X P O A n t h o l o g y, 2 0 1 6
“Indie Beauty has forged a new generation of natural, alternative beauty and makeup products.”
— Vo g u e F r a n c e
THE SHRINE. LOS ANGELES
M AY 4 + 5
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