APD Business Plan by Maleng

Apple Learning & Partnership Services
A.L.P.S.
Rise to new heights of learning with Apple technology fused education
Overview
ALPS is an Apple professional development, consultancy &
training services program. We partner with K12 and HiEd schools for successful and sustainable technology
masterplan.
As part of ALPS strong commitment to education, we offer
hands-on training workshops tailor-fit for your school’s
specific needs and preferred schedule. These training
modules are designed to help teachers and IT discover the
beauty of Apple technology and start using it to make
classroom teaching and learning become more engaging.
Why we do this
Effective implementation of a digital classroom is not only about having powerful yet easy
to use computers and devices. Much of its success lies at the fingertips of teachers,
administrators and IT team. Training support plays a major role in keeping faculty members
knowledgable and capable of implementing the technology goals of the school. With proper
training support, they make a difference in the classroom experience of every student,
making each child ready to face the real world when they graduate from school. Thus,
schools truly prepares them for career and life.
What we can do for you
We are educators dedicated to serve educators in every school thru training support. We will
sit down and listen to your needs, issues and plans. We will walk with you in this journey.
We will be your strong partner in achieving successful digital classroom
experience. Contact us for an exploratory discussion on how we can help bring to the next
level the skills of your important people in school.
Are you ready to rise to new levels of technology fused learning?
Mission and Vision
To evangelize the use of right technology in schools, build strong partnership with schools,
improve and bring to higher levels the classroom experience through professional
development of faculty and school community and achieve overall successful
implementation of technology fused education.
Why ALPS is Different
Description of How ALPS Services are Different - ALPS Unique selling proposition lies
on its complete and comprehensive consultancy and training support packages to the school
and its community. We believe that teachers are not the only one that needs good training.
IT, Admin, Parents and Students should all be involve in growing their levels of knowledge
and technology awareness thru training. We measure current levels knowledge base of
training participant thru pre-test and aims to bring it to new heights of learning thru our stair
step learning development program. Our training program is targeted to specific audience
and relevant to their experience.
To evaluate successful implementation of training, we designed a “commitment grading
system” similar to mountain hikers levels of achievement. Just like mountain climbing in
the alps, the journey towards the peak of technology success for schools can be very
challenging. There are physical difficulties, hard pitches, lengthy climb and overall ascent
can be problematic. That’s why there is a need for partners and professional help in the
learning journey.
Consultancy & Partnership Program
• Consultancy & Partnership Program - ALPS partners with schools in the creation of a
time bound Apple technology masterplan. It starts with a discussion and planning with the
key decision makers of the school. School board, owners, coordinators, faculty heads, IT
directors and parent association heads -- are all involve in the discussion to make them
achieve a common IT+ education goal for the school. It always start with a question. What,
where, when and how do you want to positively impact and change the classroom
experience thru proper technology. Here are the action items and step by step partnership
activities offered by ALPS:
8-Step Partnership Activities of ALPS
STEP 1 :Meeting and Brainstorming with the School Key Decision Makers
STEP 2 :School Visit to Schools with Successful Technology and Sharing of their Success
Stories
STEP 3 :Technology Audit - Assessment of School’s Current Technology and IT Readiness
STEP 4 :Collaboration with Key Decision Makers to Create a 5 year Technology
Masterplan
STEP 5 :Measuring Levels of Efficiency & Technical Capability of Teacher and IT Staff
STEP 6 :Selection of Pilot Teachers, Pilot Classes and Schedule of Evaluation Markers
STEP 7: Continuous Learning Assessment and Achievement Tracking
STEP 8 : Continuous Training Services and Workshop to Achieve the Set Goals
Training Development Services
Training Development Services - Learning journey is like hiking on a mountain. The path
can be very challenging. We need to be equipped with the right tools to reach the highest
peak. We need a guide, a travel companion and the measure of success every step of the
way. Our Training Development Program incorporates a stairstep learning development
program. It effectively integrates theory and practicum in the training. One of its best
highlight is the “ commitment grading system” which is similar to mountain hikers levels of
achievement. Through this assessment process, teachers are able to know their status and
inspires them to achieve higher level. Aiming for higher level becomes both fun and
deepening commitment.
Assessment is conducted every 5 months, during semestral break, on a regular basis to give
time for teachers to grow and deepen their learning and experience. Yearly, throughout out
the 5 year support program there is opportunity to earn points, level up and get the master
designation.
Apple Certification
Both Expert and Master Levels requires passing *Apple Certification exams on Apple
Support Professional and Apple Certified Associate courses. Apple certification provides the
highest level of standard qualification for teachers and IT professionals supporting the
school Apple technology plans. Training preparation and review will be provided by ALPS
to the school.
*See Apple website for more info - http://training.apple.com/certification
Pilot Teachers. Pilot Classes.
Selection of the Pilot Teachers and Pilot Classes serves as the test group that will undergo
intensive training and program development. Afterwhich, they will undergo the T3 Program
(Train the Trainer) to become internal training support for school. They will be trained to
provide retraining for their colleagues and mentoring support alongside with ALPS trainers
providing training development support program. With the T3, schools become more self
sufficient, enabled, independent, open to continuous learning and ongoing growth.
Teachers. IT. Parents. Students. Continuing Program.
We understand that for successful technology fused education, teachers are not the only
group in the school community that needs to be trained. Aside from teachers, IT, parents and
students form the entire community and each have unique training needs in order to support
each other. See our complete set of training services offering:
Our Faculty training program is twofold:
Apple Fundamentals Training - is focused on building technology skills.
These fundamentals of Apple
technology will help faculty become
confident and comfortable using Apple
products and integrate them into their
teaching strategies.
Curriculum Development Workshop - These workshops focus on curriculum,
lesson planning, content design, and
instruction using Apple technology. This
session will enable participants to
acquire and apply skills in the use of
iPad or Mac applications for classroom
teaching.
These training will empower IT staff
assigned in the education institution
become confident and familiar with
basic troubleshooting techniques,
understanding Mac OS X and iOS
integration with existing non-Apple
systems and infrastructure of the school,
mobile device management,
introduction to Apple certification
program and strengthen their capacity to
provide special level of technical
support.
Training designed for Parents and
students complete the successful
implementation of Apple technology in
schools. Parents will see the value of
their investments and understand how
their children benefit from these special
tools. Informed and trained parents will
be very supportive of the school’s
technology direction when they see and
experience Apple devices in action.
ALPS will coordinate with the school
on their preferred training dates to run
these sessions.
Continuing Program supports the
school's professional development in a
needs basis. Throughout the year, new
faculty members or IT staff are hired
and they need to be given immediate
training support. Also, as Apple
products both hardware and software
continuous to release new developments
and updates, updated and relevant
training should be provided to the
school on a regular basis. Check out our
drop in sessions and quarterly training
support for the school.
OUTLINES
 Apple Fundamentals & Curriculum Development for Teachers
Teachers are the major players in implementing digital classrooms and changing the
teaching and learning experience of the students. Let's see our training coverage for them:
DAY 1
Fun with iOS
Objective: To learn the foundations of technology skills using iPads.
Training Outline:
• iOS / iPad Basic Settings, iCloud, Mail, Calendar,etc
• Apps Store
• iBooks
• Apps for education
- Classroom Management
- Apps Productivity apps: iLife & iWork
- Mind mapping, presentation and collaboration apps
- Creativity apps Apps per Subject area
DAY 2 Mac Discovery Training
Objective: To learn the foundations of technology skills using Mac.
Training Outline:
• Mac OS X Basic (Systems Prefs, File management, built in apps, iCloud, Mail,
AddressBook, iCal, Time Machine,etc)
• iLife (iMovie, GarageBand and iPhoto)
• iWork ( Keynote, Pages and Numbers)
DAY 3 - Curriculum Integration
A. iTunes U Course Manager, iBooks Author
Objective: Discover the the power of iTunes U for lesson cataloguing and start putting
together learning materials. Learn how to create digital and interactive eBooks with iBooks
Author.
Training Outline:
• Create iTunes U course manager account
• Compile lesson contents and project for a lesson on iTunes U course manager
• Learn the basic and advance features of iBooks Author
• Start creating eBooks and interactive quizzes
B. Demo Simulation
Objective: Share experiences and realizations during training. Showcase knowledge gained
thru effective use of Apple technology.
Training Outline:
• Visioning & Planning
• Fundamentals of Apple Programs in Education • Challenge Based Learning
• Individual Sharing /Presentation
• Demo Simulation of Sample Lesson enhanced using Apple technology
Culminating Activity: Awarding of certificates of participation and giving special
recognition to outstanding lessons and projects developed by the teacher.
 Apple Technical Training for IT Personnel.
Well informed and technically capable IT Personnel are very important. See our training
coverage for them:
DAY 1 Technical Info Overload
Description: Familiarization of Mac and iOS thru hands on training which includes
navigation, configuration settings for basic and advance. Scenario based learning on
troubleshooting of Apple technology.
Coverage:
• Mac OS X Basic and Advance Training
• iOS Basic and Advance Training
• Mac and iOS Basic Troubleshooting
DAY 2 Connectivity
Description: Understanding the functionality and features of Mac systems in relation to
other devices, third party operating systems, wired and wireless connectivity and integration
with other infrastructure. Find out also how easy it is to deploy, manage, maintain and
configure Mac systems and iOS devices in a large scale scenario.
Coverage:
• Apple Networking
• Mac OS X Server Overview
• iOS Deployment Basic (MDM)
DAY 3 Expert Program
Description: Highlighting the important role of well informed and certified IT personnel in
the school environment. Evaluation check on the knowledge gained by IT participants.
Coverage:
• Overview of Apple Certification Program (Importance of Apple Certified IT in school)
• Mac and PC Systems Integration Basic
• Evaluation Exams
• Practicum Exercises (troubleshooting scenario )
 Apple Technology Training for Parents & Students
Training designed for Parents and students complete the successful implementation of Apple
technology in schools. Parents will see the value of their investments and understand how
their children benefit from these special tools. Informed and trained parents will be very
supportive of the school’s technology direction when they see and experience Apple devices
in action.
DAY 1
For Parents
Objective: Familiarization on Mac and iOS thru lecture, demo and hands on training. Main
objective is for parents to see the importance of technology in their children’s lives and
become partners of the teachers in encouraging learning using the right tools.
Coverage:
1. Discovery Session ( 1 hour ) : Mac and iOS Fundamentals - basic navigation, Apple ID,
iCloud, etc
2. Must Know Session ( 2 hours ) : Settings, Parental Controls, Restrictions and other
Special Features for Parents and Guardians
3. Productivity Session ( 2 hours ) : iLife, iWork for Mac and iOS + Other essential &
recommended apps
DAY 2
For Parents
Objective: Understanding the roles of changing technology, online and social media to the
development of children. Find out basic troubleshooting techniques for your Mac and iOS
devices.
1. Understanding the Digital Natives (1 hour) : Students in the 21st Century
2. Social Media in the Classroom ( FaceBook, Twitter, Instagram, etc) Session ( 1 hour )
3. Mac and iOS Troubleshooting 101 ( 2 hours)
DAY 3
For Students
Objective: Strengthening the knowledge base on basic Mac and iOS. Learning productivity
applications to enhance the classroom experience
1. Apple Fundamentals ( 2 Hours) : Mac and iOS Basic - interface, gestures, Apple ID,
iCloud, settings, AppStore, etc 2. Creating Reports using iLife & iWork (3 Hours)
DAY 4
For Students
Objective: Discovering iBooks Author basic and key features. Learning recommended
iPad apps for various subject areas. Maximizing technology for learning inside and outside
the classroom.
1. Developing eBooks and Interactive Projects using iBooks Author 2. Digital Classroom: Learning subject related Apps 3. Digital teamwork: Collaboration Apps, social media and open source tools for student
collaboration and team project creation. Students Talent Showcase (Optional)
Display of students' projects and output for parents to appreciate.
 Continuous Training Support Program
As Apple technology continuous to grow and releases its new products and softwares, continuous training support and update will be provided to the school:
Drop-in Session (Monthly Apple Training) As agreed and arranged with the school, a
trainer will be made available at the school once a month for the school year for a whole day
drop-in session. Teachers and IT staff may consult , visit and sit with the trainer for any
technical assistance and specific learning enhancements needed for their lessons.
Apple Training Update (Quarterly) Every 3 months training seminar for the faculty and
IT team of the school on the latest Apple technology solutions for education, technical
updates and enrichment learning sessions.
Apple Learning Achievement Peaks
Why integrate technology into classroom teaching and learning?
Why choose Apple technology?
Why aim at teacher learning development to achieve its highest peak?
These are a few of the critical questions to ask. Once a school embark on a journey using
Apple technology to create digital classroom experience, the faculty, IT and other key
people in school undergoes the different phases of learning development. It starts with
technology ownership, familiarity with its basic functions and key features, deepening
discovery and appreciation of its functionality, building technical proficiency thru
continuous learning and usage. Then,
technology becomes a catalyst for
change in the classroom experience of
teachers and students. Classes
become more engaging, relevant and
challenging for both students and
teachers. Learning takes place anytime
and anywhere and lifelong learners are
developed. Graduates become ready for
the 21st century skills needed in the
workplace. And ultimately, sense of self
fulfillment is achieved in both personal
and career level. As partners in this
endeavor, ALPS is committed to
helping schools achieve these goals
individually and as an institution.
Market Analysis
The Philippine Department of Education intensified its intent to improve and level up the
Philippine education system through its Republic Act 10533 also known as the K to 12
Program which covers Kindergarten and 12 years of basic education (six years of primary
education, four years of Junior High School, and two years of Senior High School [SHS]) to
provide sufficient time for mastery of concepts and skills, develop lifelong learners, and
prepare graduates for tertiary education, middle-level skills development, employment, and
entrepreneurship. It aims to nurture the holistically developed Filipino (College and
Livelihood readiness, 21st Century Skills).
Every graduate will be equipped with:
1. Information, media and technology skills,
2. Learning and innovation skills,
3. Effective communication skills, and
4. Life and career skills.
With this new direction, the schools main challenge is to have relevant training development
program for their teachers who will support digital classroom experience. They need a
partner to make teachers become “ digital teachers” and students to become “ digital
learners”.
The Challenge to Schools
Most schools face the reality that they are not yet ready to embark on technology fused
education. Some of the problems they face include, enough funding, teacher skills and
technical competency, selection of the right platform, parents feedback and reaction and
many other issues. Given this, most of them delay on acquiring technology to improve
learning or much worse, decide to substitute books with eBooks as the only way to have
digital experience. The problem faced by most school cannot be solved by offering teacher
training alone. Effective approach should be comprehensive, encompassing and integrated.
The solution should start with assessing the current state of the school and decide on where
they want to bring their school in terms of technology based learning. Schools need a
partner in this technology related endeavor.
Competitors
Currently there are no available, Apple Professional Development & Partnership program in
the Philippines. There are available Apple Distinguished Educators who are currently
invited by various schools and conferences to provide talks, seminars and sharing on the
importance of technology fused education. This is good, however, may not be sustainable
and the approach is staggered. Thus, there is a need for an institution to provide a more
complete and relevant package of services for the school.
Target Market
ALPS target market are private schools in K12 and HiEd in the Philippines. Based on recent
statistical reports, there are *1,683 higher education institutions (HEIs) in the country and
*15,429 private elementary and high schools. This provides a good business opportunity.
Initial plan is to target first the top 3 to 5 schools per region in the Philippines to become
success stories and pilot schools for prototype. If there are pilot schools per region, it will
set as good example or reference point for other schools to follow. There are currently 17
regions in the Philippines and this will make 51 to 85 pilot schools all over the country.
*Source of Statistics: http://newsinfo.inquirer.net/416021/903-primary-secondaryschools-354-colleges-universities-hike-tuition#ixzz2zDTFUyBq
Marketing Plan
ALPS aims to increase mind share on both online and traditional marketing medium. For
online marketing, it will invest heavily on paid sponsorship and paid ads of popular
education related websites such as TeacherHub,etc. For traditional marketing activity, ALPS
will put up billboards within academic and university areas, release ads on major
broadsheets such as Philippine Inquirer’s education columns and have a PR agency to
provide write ups for magazines and blog sites. ALPS will also launch 2 major learning
events for the year on education IT trends. First event will be targeted to HiEd audience and
the second event will be for K12 in Manila. We will also sponsor and run small strategic
activities such as competitions, promo campaigns, search for best digital teachers, school
sponsorship activities and many others in order to create maximum awareness about the
company and its services.
Prepared By:
Ms. Maleng Raysag
Mobile: 0917 5319535
Email : [email protected]