SOURCY - This Is Water
Transcription
SOURCY - This Is Water
ART, COPY AND CONCEPT BY RUBEN WORK FROM THE BRAIN I. Stories - Brand Positioning THE ANATOMY OF RUBEN In “A Piece of Me” you can analyse my professional performances. Behold and find out who I am trough my work. SOURCY - This Is Water BRIEF Brand position for water label Sourcy. CREATIVE STRATEGY The most characteristic feature of (Sourcy) water is it’s lack of taste. Therefore I got the idea into my head to realize a simple and fair campaign without expressing taste. (tasteless campaign) PROPOSITION Sourcy water is plain and clear. PAY-OFF This is water SOURCY, THIS IS WATER TEACHER’S - Twist Of Life BRIEF Global brand position for whiskey label Teachers. CREATIVE STRATEGY The value of life is set by the disasters you went through. That’s the way life teaches you. PROPOSITION Teacher whiskey teaches you to embrace the disasters in life. PAY-OFF Twist of life TEACHER’S, TWIST OF LIFE LEFFE - Matured Through Struggle BRIEF Brand Leffe beer as a beer of highest quality. A kind of beer which cannot be consumed in a fast way. CREATIVE STRATEGY The abbey of Leffe has suffered from many disasters in past. They had to endure pest, heavy floods, sieges and destructions. Only four walls of the abbey kept upright. LEFFE, MATURED TROUGH STRUGGLE PAY-OFF Matured through struggle. (English) Gerijpt door strijd. (Dutch) COMMERCIAL We have projected a compilation of disasters and attacks on the beer glass. Floods, gun shots and other destructions have damaged the glass. The projection of a crying angle transfers into a beer drop rolling down from the glass. The Leffe logo, being a leaded window has broken to pieces and has fallen apart. Subsequently the pay-off follows: Leffe. Matured through struggle KETTLE CHIPS - Haute Frituur BRIEF Brand position for chips label Kettle. Brand essence: Tasteful and classy chips. CREATIVE STRATEGY Pleasing/delicious chips should be tastefully and stylish consumed. PROPOSITION The frying and houte cousine world meet each other in the bags of ‘Kettle’ chips. PAY-OFF Haute frituur. - Sampling Butler Pronounced similar as Haute Couture, - Restaurant Serving Trays but with the meaning of high-end fry KETTLE, HIGH-END FRY 1 Bij beleving van intens positieve smaak stimulans, houdt uw reactie ingetogen 2 Houdt de amuse enige tijd in de mond alvorens door te slikken 3 Houdt bij het aanreiken van de delicatesse het etikett ten alle tijden naar voren gericht REBORN - Print Adverts BRIEF Create a print Ad. to increase the number of organ donations. IDEA 01 Sign for life. IDEA 02 Putting your heart into the ground is not going to give new life. IDEA 03 REBORN, SIGN FOR LIFE 1. Even death won’t stop my heart from beating. 2. Even death won’t stop my lungs from breathing. DUCKTAPE - The Problem Solver DUCKTAPE, THE PROBLEM SOLVER No, but we can keep your house in place. No, but we can keep your feet dry. In a refugee-camp in Haïti a tornado left a path of destruction. Things break. In Jakarta a flooding destroyed houses off hundreds of people. Things break. We don’t want them to, but when they do, Ducktape wants to help. What better way to We don’t want them to, but when they do, Ducktape wants to help. What better way to do that, do that, than to show the strength of our tape and restore the damage of the camp. than to show how water resistant our tape is and restore the damage caused by the water. Follow us on www.ducktape.com as we solve some of the biggest issues around the world. Follow us on www.ducktape.com as we solve some of the biggest issues around the world. Big issues need a big solver, Ducktape. Big issues need a big solver, Ducktape. RAY-BAN - Never Hide BRIEF Create a new impulse in line with the ongoing “never hide” concept. SPECTACLE-CASE What goes beyond turning ones “Never hide” promise into reality? That’s why I started with the iconic spectacle-case, but changed it into a transparant appearance. Even if you would like to hide your Ray-Ban, it won’t succeed! PRINT With a pair of Ray-Ban glasses you can present yourself without any shame. Even if you suffer from an imperfection in your appearance (baldness, kiss mark etc.) you can proudly show up! Never hide... yourself! RAY-BAN, NEVER HIDE PAY-OFF Never hide RIZLA+ - Rolling around the world with Rizla+ BRIEF Figure out an attractive gimmick in line with the theme “rolling around the world with Rizla+” to be used as an ice breaker for the Rizla+ commercial representative. GIMMICK A hammock which you can pull out of RIZLA+ ROLLING AROUND THE WORLD WITH RIZLA+ the new packaging similar to the way to use a rolling paper. This fits the lifestyle of the Rizla+ smoker and corresponds to the story “rolling around the world with Rizla+”. DIRECT MAIL A Direct Mail which can be pulled out of the packaging similar to the way to use a rolling paper. CD - EVENT To release a CD containing the greatest rolling hits since 1796. From ‘Rolling in the deep’ by Adele to ‘Let it roll’ by Paul McCartney. We connect an internal event to the CD through a so-called ‘karaoke’ happening. AXA INSURANCE - Worlds 1st website where you guaranteed will be screwed! AXA, WORLDS 1ST WEBSITE WHERE YOU GUARANTEED WILL BE SCREWED! BRIEF In every movie we’ll finish with the line: Make people aware of the online risks On this website you know you will be and our solution “The insurance that screwed, but in the rest of the online takes care of your digital life.” world you won’t. We have the Solution... SOLUTION PROPOSITION Worlds 1st website where you The insurance that takes guaranteed will be screwed! care of your digital life. Instead of all the products and websites online that are cheating on you without saying it, whe are going to create a platform on which we honestly tell that we cheat the visitors. On this platform all cliche products will be sold. These products will be supported by short movies in which is shown that the products are manufactured in a shabby and fake way. EXAMPLE 1. We sell viagra pills that are blue painted vitamin pills 2. Fake branded products, like silk screened T-shirts from Koko Sjanel and Lowie Voetton etc. 3. We also provide services such as russian escort girls who are a bit too “manly”, etc. The fun part of the website is that you actually can buy these products. All the product movies will not hide the fact that the products are fake and made in a clumsy way by obscure people. PIERRE VACANCES - Social Snowball BRIEF Make people aware of an outdoor snow event in Brussels and generate contact information. MEDIUM Facebook SOLUTION The idea “The Social snowball” is based upon the principle of a chain-letter. On Facebook you can put your face in a PIERRE VACANCES, SOCIAL SNOWBALL snow ball and roll the ball through to just one friend. This results into a growing snow ball representing a group of people. The snow ball is not allowed to stop rolling during one day. Otherwise it will melt down. Correspondingly your chance will be gone. Out of the biggest snow ball, a group of people will be selected that wins a ski holiday of P&V. IKEA & CANON - Co-Branding and Campaign BRIEF Create a Co-brand invention with IKEA and a brand of choice. Explain why this is a good collaboration and why CANVAS MEUBEL, A FURNITURE PRINT SERVICE BY CANON AND IKEA there’s a gap in the market for it. BRAND ESSENCE IKEA IKEA, make it beautiful. Inspiration for home ideas as well as a proponent of creative freedom. DO IT YOURSELF! BRAND ESSENCE CANON CANON, you can. The delivering power to printing (and photography). INSIGHT / TREND IKEA-hacking not against but with IKEA THE IDEA A furniture print-service for customizing IKEA furniture. PROPOSITION Catch your world (/images) into your custom IKEA furniture. PAY-OFF Alles is meubel (Dutch) Everything is furniture ((English) IKEA & CANON - Co-Branding and Campaign CANVAS MEUBEL, A FURNITURE PRINT SERVICE BY CANON AND IKEA Interactive logo connected to some of the parking spaces. This installation will project colours and textures of parked cars on the logo. CATCH YOUR WORLD! WORK FROM THE HEART II. Solutions - Consciousness Raising MANIFESTO - Succes is Brandless BRIEF Spot an ongoing trend in the advertise scene. What could be extreme consequences of this trend? And what could be your statement about this issue? INSIGHT / TREND Brands do not sell products anymore, they sell an attitude. Which hasn’t necessary to do with fulfilling material needs but most of all fulfilling emotional needs, a hunger to identity. Brands tell you ‘Your dignity and happiness come from self-expression’ They mean ‘Your dignity and happiness come from brand-expression’ MANIFESTO, SUCCES IS BRANDLESS MISSION - Awareness of self-esteem - Emotional independence from ‘brand value’ PAY-OFF Succes Is Brandless! A BRANDLESS NEW DAY At this event you can change branded lifestyle objects for matching lessons from a professional. For instance you can change a North Face jacket for climbing lessons. From this moment on it’s about ‘doing’ instead of ‘pretending’. HELLO BEING! FROM ‘BRAND VALUE’ TO ‘PERSONAL VALUE’ MANIFESTO - Succes is Brandless MANIFESTO, SUCCES IS BRANDLESS MANIFESTO - Succes is Brandless PROJECT SLOW - Pace Maker PROJECT SLOW, PACE MAKER WORK FROM STRENGTH III. Visual spectacle - Art Direction ECHT BEDRIJF - Visual Identity And HEBBINK - Photo Shoot NDO+i - Visual Identity VISUAL SPECTACLE - Artworks SHU & SHOP “Snij Het Uit” & “Stick Het OP” Are two fictional brands. Together with friends, I often deal with graphic design and being creative in al kind of ways. We make templates, stickers, graffiti, t-shirts, photography, etc. We use these two brands, to release our creativity. VISUAL SPECTACLE - Typography and Character Design VISUAL GRAMMER - Sensitive Mood Compass RABOBANK IV. 11-09-2013 RABOBANK - Bankconcept RABOBANK EEN THUIS VOOR VRAGEN ... RABOBANK - Bankconcept RABOBANK EEN THUIS VOOR VRAGEN & VERTREKPUNT VAN IDEEËN RABOBANK - Bankconcept RABOBANK OPENINGSCAMPAGNE ? 22 oktober 2013. Ook w ij ope ne mee m n et Rabo b ‘s-He ank rtoge nbosc h RABOBANK - Bankconcept n pene t e wij o Ook mee m nk osch oba Rab ogenb rt ‘s-He Officieel het ‘JA-woord’ zonder ook geven of heel tevreden? Rabobank ‘s-Hertogenbosch Een thuis voor vragen & vertrekpunt van ideeën. Kunst het zelf waarderen of creëren? Rabobank ‘s-Hertogenbosch Een thuis voor vragen & vertrekpunt van ideeën. Als hobby in het weekend of betaald als toptalent? pen mee op 22 september! Maak kans op een te gekke openingsprijs! Voor deelname ga je naar rabobank.nl/opening Kunst het zelf waarderen of creëren? Betaald parkeren bij een parkeerautomaat of gratis als ludieke Rabo-daad? Vandaag heeft Rabobank ‘s-Hertogenbosch ? COOL ENOUGH? Leffe (Internationaal) Ray-Ban (Internationaal) Alpha Romeo (BE.) Milka (BE. NL.) Rabobank (Den Bosch) Eneco (NL.) SPA Citron (NL.) Unilever, Omo (NL.) LU (BE. NL.) Centerparcs (NL.) RizLa+ (BE. NL) AXA (BE.) Reborn (BE. NL.) Piere Vacances (BE.) Applus RTD (NL.) Lloyd’s Register (NL.) Etc. MAIL ME [email protected] FACEBOOK ME Facebook.com/ruben.heerings TRY ME / HIRE ME +31 (0)6 49 36 11 42