rental - KHL Group

Transcription

rental - KHL Group

rental
INTERNATIONAL
A KHL Group Publication
www.khl.com
NEWS
WELCOME TO THE
DIGITAL ISSUE
Volume 7 Issue 7
October 2007
MANAGEMENT
Benchmarking
p51
NEWS
Rental Awards!
p13
INTERVIEW
AMECO
p15
Minis
Which new mini-excavators
should you be buying?
p27
Official magazine of the ERA
THE ONLY MAGAZINE FOR THE WORLD’S EQUIPMENT RENTAL SECTOR
IRN 1007 Cover.indd 1
Thank you for downloading this
electronic version of
International Rental News.
It is identical to the printed IRN,
cover-to-cover, editorial and
advertising, but it is now all on
your computer screen.
10/10/2007 12:02:47
BUT THE DIGITAL IRN OFFERS FAR MORE:
n With a simple click you can turn pages
n Click on the contents page and be transferred
straight to the chosen editorial section
n Click on advertisements to go direct to advertisers’
websites
n Word-searchable, giving you even faster access to
the information you need.
www.khl.com
Welcome pages.indd 2
11/10/2007 14:11:16
MORE THAN A
MAGAZINE!
INFORMATION
LITERALLY
AT YOUR
FINGERTIPS
Did you know that
you can utilise this
digital magazine in
many more ways
than the traditional
paper version of the
magazine.
SEARCHING
By clicking on the search button at the top of your
screen (usually the binoculars icon) you can search
the whole magazine for keywords.
SEARCHING ARCHIVED MAGAZINES
if you have Adobe Reader version 6 or 7 you can also
search across all the digital magazines that you have
saved over the months!
DIRECT ACCESS TO A WHOLE WORLD OF
ADDITIONAL INFORMATION
But perhaps the most powerful information
source the e-magazine provides is the direct
click-through to advertisers’ web sites. Just
click on any advert in this magazine and you
will be taken directly to that company’s web
site where there will be a mass of additional,
useful information at your fingertips.
Try clicking your way through this issue.
The information made available to you could be surprising!
www.khl.com
Welcome pages.indd 3
11/10/2007 14:11:27
www.khl.com
NEWS
rental
INTERNATIONAL
Volume 7 Issue 7
October 2007
MANAGEMENT
Benchmarking
p51
NEWS
Rental Awards!
p13
INTERVIEW
AMECO
p15
Minis
p27
THE ONLY MAGAZINE FOR THE WORLD’S EQUIPMENT RENTAL SECTOR
IRN 1007 Cover.indd 1
10/10/2007 12:02:47
Reducing costs
with increased
comfort and
safety
The Hitachi Zaxis ZX27U-2 has a positive effect on the bottom line. It offers easy
maintenance, impressive fuel economy, extended lubrication intervals and high
residual values. The ergonomic design of the cab provides excellent operator
comfort and visibility. The durability of the Hitachi mini-excavator range ensures that it
would make a welcome addition to any construction site.
Hitachi Construction Machinery (Europe) NV www.hcme.com
Siciliëweg 5 haven 5112 1045 AT Amsterdam The Netherlands T: +31-(0)20 44 76 700 F: +31-(0)20 33 44 045
Full page.indd 1
09/10/2007 09:02:59
3
Editorial Team
Editor
Murray Pollok
e-mail: [email protected]
Tel: +44 (0)1505 850 043
Assistant Editors
Patrick Hill
Kate Barker
Staff Writers
Alex Dahm, Lindsay Gale,
Richard High, Euan Youdale
Editorial Director
Paul Marsden
Production Team
Production and
Circulation Director
Saara Rootes
Production Manager
Ross Dickson
Tel: +44 (0)1892 786245
Design Manager
Jeff Gilbert
Designer
Gary Brinklow
Production Assistants
Philippa Douglas
Tel: +44 (0)1892 786246
Louise Stevens
Tel: +44 (0)1892 786207
Digital Production Assistant
Jamie Melville
Sales Team
Advertisement Manager
Guy Harris
Tel: +44 (0)1892 786227
Fax: +44 (0)1892 786258
Products & Services
Directory Sales
Paul Watson
Tel: +44 (0)1892 786204
Fax: +44 (0)1892 786258
Finance Team
Financial Controller
Paul Baker
Management Accountant
Sean Kenny
Tel: +44 (0)1892 784088
Financial Assistants
Gill Carey
Tel: +44 (0)1892 786249
Gillian Martin
comment
COMMENT
October 2007
Volume 7 Issue 7
How do you rate?
M
easuring the performance of your rental business against your competitors is a
great way of stimulating improvement.
You may wonder if you are making the same returns as everyone else, or you
may worry about having too much debt? IRN has joined forces with rental consultant
Jeff Eisenberg to create a set of rental financial ratios based on the performance of the
IRN-100 companies – the largest 100 equipment rental companies in the world.
We have aggregated the performance of these 100 firms to create benchmark ratios
that will make it very easy to rate yourself against the world’s rental leaders, whether
its EBITDA, debt/equity ratio or profit margins.
The ratios – published in this issue of IRN – will also provide your banks, for example,
with reassurance that your debt levels are not high. The average IRN-100 debt/equity
ratio is 2,8. (Of course, if your debt levels are higher than that, then best keep the
benchmarking data to yourself…)
If measuring your performance is something you already do, and if you think that
you are excelling, then why not consider putting your company forward for one of the
new IRE Rental Awards? The awards are being organized by IRN, in conjunction with the
European Rental Association (ERA), and will take place as part of the ERA’s 2008 annual
convention during the International Rental Exhibition (IRE) in Amsterdam next June.
The aim of the awards is to recognize and promote excellence in the rental
industry, with nine different award categories chosen to reward companies and
individuals who have performed superbly in some way. You can read about
the awards and the different categories on page 13.
We think the rental industry has a lot to be proud of, and we hope that
the awards will highlight best practice in the industry. ‘Watch this space’
for more details about how to enter the awards. But first, have a look at our
rental benchmarks and see if you deserve a pat on the back.
Murray Pollok
Editor
Tel: +44 (0)1892 786248
Credit Control
Josephine Day
Tel: +44 (0)1892 786250
Circulation Team
Circulation Manager
Siobhan Hanley
Tel: +44 (0)1892 786241
Circulation Team Leader
Theresa Flint
Bookshop/Office Manager
Katy Storvik-Clay
Business Development Director
Peter Watkinson
Publisher
James King
IRN 1007 Comment.indd 3
Correspondence or comments should be sent to:
The Editor, IRN, Southfields, Southview Road,
Wadhurst, East Sussex, TN5 6TP, UK.
Tel: +44 (0)1892 784088
Fax: +44 (0)1892 786257
10/10/2007 12:05:14
Innovative demolition solutions
without maintenance
Sandvik Rammer Compact Range hammers set new standards in the
design, manufacture and use of compact hydraulic hammers.
Designed to be practically maintenance-free, Sandvik Rammer Compact
Range hammers feature a massive, non-breakable trapezoidal tool that
offers high productivity and a long service life across a multitude of
applications.
In addition to their low-maintenance, long service life characteristics,
Sandvik Rammer Compact Range hammers are ideally suited to installation
on mini excavators, skid steer loaders and a wide range of other compact
carriers, making them the perfect choice for equipment rental fleets.
WWW.SANDVIK.COM
Full page.indd 1
SANDVIK MINING AND CONSTRUCTION OY, BREAKERS LAHTI, P.O.BOX 165, 15101 LAHTI, FINLAND, TEL. +358 205 44 151
09/10/2007 09:03:54
5
UNITED KINGDOM
Southfields, Southview Road,
Wadhurst, East Sussex TN5 6TP, UK
Tel: +44 (0)1892 784088,
Fax: +44 (0)1892 784086
www.khl.com
…inside
UK/IRELAND
Guy Harris, UK head office,
address as above
Tel: +44 (0)1892 786227
FRANCE/BELGIUM
Hamilton Pearman
Tel: +33 (0)1 4593 0858
Fax: +33 (0)1 4593 0899
GERMANY/AUSTRIA/SWITZERLAND/SPAIN
Mike Posener
UK Head Office, as above.
Tel: +44 (0)1903 520921
TURKEY
Melih Apa
Tel: +90 (0)322 454 06 03
Fax: +90 (0)322 453 12 76
ITALY
Fabio Potestà
Tel: (010) 570 4948
Fax: (010) 553 0088
JAPAN
Yuko Ishihara
Tel: +81 (0)3 3261 4591
Fax: +81 (0)3 3261 6126
CHINA
Cathy Yao
Tel: +86 10 65536676
Fax: + 86 10 65536690
KOREA
CH Park
Tel: +82 (0)2 730 1234
Fax: +82 (0)2 730 8899
THE NETHERLANDS
Arthur Schavemaker
Tel: +31 (0)547 275005
Fax: +31 (0)547 271831
SWEDEN/FINLAND/DENMARK/NORWAY
Peter Gilmore
Tel: +44 (0)20 7834 5559
Fax: +44 (0)20 7834 0600
USA/CANADA
Trevor Pease, USA Office,
address as above.
Tel: 301 654 2181,
Fax: 301 654 2183
Matt Burk
Tel: (708) 383-3755
Fax: (708) 383-3760
Cell: (773) 610-9467
Printed by:
Garnett Dickinson Print, UK
8
News & Business News
Bobcat has just officially opened a compact equipment factory
at Dobris in the Czech Republic. Murray Pollok visited the new
plant.
15 Interview: AMECO
65 Rental
Products
II: Manitou
Fluor Corp’s rental subsidiary has grown dramatically over the
past three years. Company president Gary Bernardez explains
to Murray Pollok how they have done it.
51 Rental Management
g
I:
Starting a Rental Business
Do you have the courage to set up your own rental company?
And if so, do you know how to go about doing it? Brian Dennis,
who has already done it, gives his tips for success.
54 Rental Management
g
II:
Europlatform
Manitou has combined
style, driver comfort,
performance and flexibility
in its new Privilege range of
4 t material handlers. Patrick
Hill reports from Budapest,
Hungary, where the machines
were launched.
69 Faces & Places
Over 100 access rental company managers, equipment dealers
and manufacturers attended the first Europlatform conference
in Basel, Switzerland, in September. Murray Pollok reports.
People news from rental companies and rental suppliers.
57 ERA Page
How to subscribe to IRN, plus details of advertisers in this
issue.
One of ERA’s goals is to create a set of General Rental
Conditions (GRC) for use throughout Europe. It’s a difficult
task, and IRN
N reports on the progress made to-date.
70 Reader Subscription
p
Form
& Advertiser Index
71 Products & Services Directory
13 IRE Rental Awards
45 Power/Temp Control
IRNN and ERA will stage a rental awards event at the upcoming
International Rental Exhibition (IRE) in Amsterdam in
June next year. Murray Pollok explains how the IRE
Rental Awards will operate.
Generators, chillers and cooling equipment: Kate Barker
reports on the power and
temperature control sector,
including rental case studies
from around the world.
18 IRN-100 Financials
Finance specialist Jeff Eisenberg has analysed the
performance of the largest 100 equipment rental
companies in the world – the IRN
N-100 – to give readers
financial benchmarks for comparing performance.
27 Mini Excavators
Kate Barker reports on the latest generation of miniexcavators, including important launches from major
manufacturers.
37 SAIE Guide
ISSN No: 1749-5040 (Print)
ISSN No: 1749-5059 (e-mail)
© Copyright KHL Group, 2007
59 Rental Products I: Bobcat
Coates recommends Carlysle/National Hire offer; IRN
N/ERA
rental; awards announced; big Aggreko Angola win; A-Plant
spending; plus more news from the world’s rental sector.
IRN’ss roundup of rental equipment worth seeking out at
this month’s show in Bologna.
67 Viewpoint:
p
Steve Hayward
Wealthy people hold very
expensive parties, providing a
potentially lucrative market for
party/event rental companies. IRN’s
events correspondent Steve Hayward gives his insider’s view.
…outside
rental
INTERNATIONAL
27
...about FREE digital issues
Readers of IRN can register to receive an electronic version of IRN, free of charge. The
digital version of the magazine is in Adobe PDF format and is identical
to the paper copy but has a text-search facility and can easily
be stored on your PC for future reference. The digital version,
which is sent out as soon as the paper copy is published, can
be ordered by registering at www.khl.com
German rental
company Borchus &
Speer’s model 8018
from JCB on the job
in Kicl. See page 27
for our review of mini
excavators.
www.khl.com
NEWS
KHL Sales Offices
SPECIALS
CHINA OFFICE
Beijing KHL-CM Ltd.
No. 21, Fangjia Hutong
Andingmen, Beijing 100007, China
Tel: +86 10 6400 1036
Fax: +86 10 6401 7647
REGULARS
USA OFFICE
KHL Group USA LLC,
27992 N 115th Place,
Scottsdale, AZ 85262, USA
Tel: +1 480 659 0578,
Fax: +1 480 659 0678
www.khl.com
CONTENTS
KHL Head Office
Volume 7 Issue 7
October 2007
MANAGEMENT
Benchmarking
p51
NEWS
Rental Awards!
p13
INTERVIEW
AMECO
p15
Minis
p27
THE ONLY MAGAZINE FOR THE WORLD’S
’ EQUIPMENT RENTAL SECTOR
IRN OCTOBER 2007
IRN 1007 Contents.indd 5
10/10/2007 14:06:01
TRANSLATIONS
CONTENTS
6
RUBRIQUES
HABITUELLES
8 Informations diverses et
professionnelles
Coates recommande l’offre Carlysle/
National Hire ; location IRNN/ERA ;
annonce de remise de prix ; Aggreko
gagne gros en Angola; A-Plant investit
15 Interview : AMECO
La filiale de location de Fluor Corp a
connu une croissance spectaculaire ces
trois dernières années. Gary Bernardez,
président de la société, explique à
Murray Pollok comment elle y est
parvenue.
51 Gestion de la location I : démarrer
une entreprise de location
Avez-vous le courage de monter votre
propre entreprise de location ? Si oui,
savez-vous comment procéder ? Brian
Dennis est déjà passé par là et donne ses
conseils pour réussir.
54 Gestion de la location II :
Europlatform
Plus de 100 directeurs de sociétés
de location d’accès, négociants et
fabricants d’équipement se sont rendus
à la première conférence Europlatform
de Bâle, en Suisse, en septembre. Compte
rendu de Murray Pollok.
57 Page de l’Association ERA
Un des buts d’ERA est de créer un
ensemble de conditions générales
REGELMÄSSIGE
BEITRÄGE
8 Neuigkeiten und
Geschäftsnachrichten
Coates empfiehlt das Übernahmeangebot
von Carlysle/National Hire; IRN/ERA
und das Verleihgeschäft; Bekanntgabe
einer Preisverleihung; Aggreko erhält
den Zuschlag für einen großvolumigen
Auftrag in Angola; A-Plant platziert.
15 Interview: AMECO
Die Verleihtochter der Fluor Corporation
ist in den letzten drei Jahren in
erheblichem Umfang gewachsen.
Der Chef des Unternehmens, Gary
Bernardez, erklärt Murray Pollok, wie
das zustande kam.
51 Verleihmanagement I: Wie man ein
Verleihgeschäft startet
Sind Sie mutig genug, Ihr eigenes
Verleihgeschäft auf die Beine zu stellen?
Und wenn ja, wissen Sie, wie man das
macht? Brian Dennis, der das schon
hinter sich gebracht hat, gibt Ihnen Tipps
für einen guten Erfolg.
54 Verleihmanagement II:
Europlatform
Mehr als 100 Manager von Firmen
aus der Verleihbranche sowie
von Händlern und Herstellern von
Zugangsausrüstungen trafen sich im
September auf der ersten EuroplatformKonferenz in Basel in der Schweiz.
Murray Pollok berichtet.
de location (General Rental
Conditions, GRC) utilisables dans
toute l’Europe. Il s’agit d’une tâche
difficile et IRNN fait le point sur les
progrès accomplis à ce jour.
59 Produits de location I : Bobcat
Bobcat vient d’inaugurer une usine
d’équipement compact à Dobris, en
République tchèque. Murray Pollok a
visité la nouvelle usine.
65 Produits de location II : Manitou
Manitou allie le style, le confort du
conducteur, la performance et la
souplesse dans sa nouvelle gamme
Privilege d’appareils de manutention
de 4 tonnes. Patrick Hill fait le point de
Budapest, en Hongrie, où le lancement
des engins a eu lieu.
69 Figures et Places
70 Le formulaire d’abonnement des
lecteurs et l’index des annonceurs
Comment s’abonner à IRNN ainsi que des
informations sur les annonceurs de ce
numéro.ce numéro.
RUBRIQUES SPECIALES
13 Prix de la location IRE
18 Données financières sur les
sociétés du classement IRN-100
27 Matériel de terrassement compact
37 Guide SAIE
45 Régulation de la puissance et de
la température
67 Point de vue: Steve Hayward
57 ERA-Seite
Eines der Ziele der European
Rental Association (ERA) ist
es, einen Entwurf Allgemeiner
Verleihbedingungen (General Rental
Conditions, GRC) vorzulegen, der im
gesamten Europa zur Anwendung
gelangen soll. Das ist nicht so einfach,
und IRNN berichtet, welche Fortschritte
bis heute erzielt wurden.
59 Verleihprodukte I: Bobcat
Bobcat hat vor Kurzem ein Werk für
Kompaktausrüstungen in Dobris in der
Tschechischen Republik eröffnet. Murray
Pollok hat das neue Werk besucht.
65 Verleihprodukte II: Manitou
Manitou wartet bei seiner
neuen Privilege-Baureihe von
Umschlagsgeräten mit 4 t Hubvermögen
mit Stil, Fahrerkomfort, Leistung und
Flexibilität auf. Patrick Hill berichtet aus
Budapest in Ungarn, wo die Maschinen
vorgestellt wurden.
69 Akteure und Bühnen
70 Abo-Formular und
Inserentenverzeichnis
g
71 Kleinanzeigen
SONDERBEITRÄGE
13 IRE-Preise für die Verleihbranche
18 Finanzvergleiche für die IRN-100
27 Erdbewegung mit Kompaktgeräten
37 SAIE-Führer
45 Leistungs-/Temperatursteuerung
67 Standpunkt: Steve Hayward
RUBRICHE
8 News e notizie commerciali
Coates raccomanda l’offerta
Carlysle/National Hire; noleggio IRN/ERA;
premi annunciati; ingente vincita per
Aggreko Angola; spese A-Plant; e tante
altre notizie dal settore del noleggio
internazionale.
15 Intervista: AMECO
La consociata di Fluor Corp dedita
all’attività di noleggio è cresciuta
sensibilmente nel corso degli ultimi tre
anni. Il presidente della società, Gary
Bernardez, spiega a Murray Pollok come
ci sono riusciti.
51 Gestione del noleggio I: come
avviare un’attività di noleggio
Avete il coraggio di fondare la vostra
propria società di noleggio? Se sì, sapete
come farlo? Brian Dennis, che lo ha già
fatto, offre i suoi consigli per avere
successo.
54 Gestione del noleggio II:
Europlatform
Oltre 100 dirigenti di società di noleggio
di sistemi di accesso, rivenditori e
costruttori di attrezzature hanno
partecipato alla prima conferenza
Europlatform che si è svolta a settembre
a Basilea, in Svizzera. Murray Pollok
riferisce in merito.
57 La pagina dell’ERA
Uno degli obiettivi dell’ERA è quello di
ARTÍCULOS
HABITUALES
8 Noticias y Noticias económicas
Coates recomienda la oferta de Carlysle/
National Hire; arrendamiento de IRN/ERA;
anuncio de premios; gran contrato para
Aggreko en Angola; inversiones de APlant y muchas otras noticias del sector
mundial de los arrendamientos.
15 Entrevista: AMECO
La filial de arrendamientos de Fluor
Corp ha crecido de manera espectacular
en los tres últimos años. El presidente
de la empresa, Gary Bernardez,
explica a Murray Pollock cómo lo han
conseguido.
51 Gestión de arrendamientos I:
Cómo poner en marcha una empresa
de arrendamiento
¿Tiene el valor de crear su propia
empresa de arrendamientos? En ese
caso, ¿sabe lo que debe hacer? Brian
Dennis, que ya ha pasado por esta
experiencia, ofrece sus consejos para
el éxito.
54 Gestión de arrendamientos II:
Europlatform
Más de 100 directivos de empresas de
arrendamiento de equipos de acceso
y distribuidores y fabricantes de
equipos asistieron al primer congreso
Europlatform celebrado en Basilea
(Suiza) en septiembre. Murray Pollok
informa sobre ello.
definire una serie di Condizioni
Generali di Noleggio (CGN) da
utilizzare in tutta Europa. È un compito
difficile, e IRNN riferisce sui progressi fatti
finora.
59 Prodotti a noleggio I: Bobcat
Bobcat ha appena inaugurato
ufficialmente una piccola fabbrica di
attrezzature a Dobris, nella Repubblica
Ceca. Murray Pollok ha visitato il nuovo
stabilimento.
65 Prodotti a noleggio II: Manitou
Manitou ha unito stile, comfort di guida,
prestazioni e flessibilità nella sua
nuova gamma Privilege di macchine
per la movimentazione di materiali da
4 tonnellate. Patrick Hill riferisce da
Budapest, Ungheria, dove è avvenuta la
commercializzazione di queste macchine.
69 Volti e luoghi
70 Modulo di abbonamento lettori e
indice degli inserzionisti
Come abbonarsi a IRNN e altri dettagli
sugli inserzionisti di questo numero.
71 Clasificados
SERVIZI SPECIALI
13 IRE Rental Awards
18 Notizie finanziarie IRN-100
27 Macchine compatte per il
movimento terra
37 Guida SAIE
45 Controllo potenza/temperatura
67 Punto di vista: Steve Hayward
57 Página ERA
Uno de los objetivos de la ERA
es crear un conjunto de Condiciones
Generales de Arrendamiento (CGA) que
se usen en toda Europa. Se trata de una
difícil tarea. IRNN informa de los avances
conseguidos hasta la fecha.
59 Productos de
arrendamiento I: Bobcat
Bobcat acaba de inaugurar oficialmente
una fábrica de equipos compactos en
Dobris (República Checa). Murray Pollok
visitó la nueva planta.
65 Productos de
arrendamiento II: Manitou
Manitou ha unido estilo, comodidad
para el conductor, rendimiento y
flexibilidad en su nueva gama Privilege
de manipuladores de materiales de 4 t.
Patrick Hill informa desde Budapest
(Hungría), donde se presentaron las
nuevas máquinas.
69 Caras y lugares
70 Formulario de suscripción de
lectores e índice de anunciantes
71 Clasificados
ARTÍCULOS
13 Premios IRE del Arrendamiento
18 Informe financiero IRN-100
27 Equipos compactos para
movimiento de tierras
37 Guía SAIE
45 Control de energía y temperatura
67 Punto de vista: Steve Hayward
IRN OCTOBER 2007
IRN 1007 Contents.indd 6
10/10/2007 14:08:47
B-Series versatility means you get
more done with fewer machines
One Cat telehandler does the work of many
machines, so you don’t need to buy a machine
for every application. A range of quick-change
Cat work tools helps keep your work rates high.
YYour operators stay fresh and productive
throughout the day as our cabs are well designed,
spacious and comfortable. Keeping operators
happy helps reduce staff turnover. Yo
Y ur jobs get
done quickly and safely thanks to a single lever
joystick, load-sensing hydraulics, a small turning
circle and excellent visibility.
Expect your downtime to be lower,r because of
rugged construction, easier maintenance and
unrivaled Cat dealer support, with over 99% of
parts delivered within 24 hours. We want your
Cat telehandler to spend more time doing what
it should always be doing – earning you money.
Contact us today
WWW.CAT
A .COM
©2006 Caterpillar,r All Rights Reserved. CAT
AT, CAT
A ERPILLAR, their respective logos,“Caterpillar Ye
Y llow” and the POWER EDGE trade dress,
as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.
Full page.indd 1
09/10/2007 09:04:48
NEWS
8
Carlyle/National
to buy Coates Hire
DIARY DATES
2007
Showmans’ Show
17 - 18 October 2007
Newbury Showground, Berkshire, UK
Tel: +44 (0)1730 266624
www.showmans-directory.co.uk
SAIE 2007
24 – 28 October, 2007
Bologna, Italy
www.saie.bolognafiere.it
ConExpoAsia
4 – 7 December, 2007
Guangzhou, China
www.conexpoasia.com
2008
The Rental Show
12 – 14 February, 2008
Las Vegas, US
www.TheRentalShow.com
Samoter
5 – 9 March, 2008
Verona, Italy
www.samoter.it
CONEXPO-CON/AGG
11 – 15 March, 2008
Las Vegas, US
Tel: +1 414 298 4141
www.conexpoconagg.com
SMOPYC 2008
22 – 26 April, 2008
Zaragoza, Spain
Tel: +38 (0)976 764700
www.feriazaragoza.com
International Rental Exhibition (IRE)
3 – 5 June, 2008
RAI Centre, Amsterdam, The Netherlands
Tel: +31 (0)547 271566
www.IREshow.com
(Event supported by IRN and the European
Rental Association)
APEX 2008
17 – 19 September, 2008
MECC, Maastricht, The Netherlands
Tel: +31 (0)547 271566
www.apexshow.com
C
oates Hire is to be acquired by private equity firm
The Carlyle Group and National Hire Group for A$2,2
billion, including A$525 of Coates’ net debt, equivalent
to A$6,70 per share. Coates had rejected two previous
bids from Carlyle and National Hire, but said it is now
recommending the improved offer to shareholders.
Following the completion of the deal, Coates Hire and
National Hire’s rental services businesses will be combined
under a new company, Ned Group Holdings, which will be
50/50 owned by National Hire and Carlyle.
Ned Group will be led by Coates’ chief executive officer,
Malcolm Jackman, and will be run by a combination of
existing management at National Hire and Coates.
The merged rental business will have revenues of about
A$990 million - a 28% share of the Australian rental market.
National Hire and Carlyle said they expected synergy cost
savings of A$30 million per year after integration.
Although the financial aspects of the transaction are clear,
the operational plan is unknown. Malcolm Jackman told IRN
that it was too early to comment.
Key questions are: the operating name of the combined
rental business, and how it will use the Cat Rental Store brand.
National Hire is 67% owned by Australian
Caterpillar dealer WesTrac, and National
Hire operates under the Cat Rental brand
in New South Wales, Western Australia and
the Australian Capital Territories.
Not included in the Ned Group will be
National Hire’s capital sales business,
operating under the Allight name. Allight is
a manufacturer of mobile lighting towers
and distributes FG Wilson gensets,
Perkins engines and pumps.
Profit/Revenue (ROS)
Return on Equity
EBITDA/Revenue
Debt/Equity
Revenue/Employee
Revenue/Branch
Coates is recommending that its shareholders vote for
the deal at a special mid-December shareholders meeting.
National Hire shareholders will vote in late November or
early December. Majority owner WesTrac has indicated it will
vote in favour of the acquisition.
Ray Romano, executive chairman of National Hire, said; “We
are excited to be partnering with Carlyle in this significant
investment. It delivers greatly expanded scale to National
Hire’s rental business in line with our strategic intent and
provides us with access to Carlyle’s global rental industry
experience.” Carlyle is a recent owner of Hertz Corp, before
it was floated on the New York Stock Exchange.
Coates’ chairman, Bill Cutbush said “the improved offer
from the Consortium allows shareholders to benefit from
the inherent value of the Coates business and a share of
the synergies that will be secured on the combination of the
Coates and National Hire businesses.”
Malcolm Jackman will lead the
combined rental business.
IRN creates rental
benchmark figures
IRN has teamed up with rental finance
consultant Jeff Eisenberg to create a
set of benchmark finance figures for
the global rental sector. The first set
BENCHMARK FINANCE FIGURES
RENTAL RATIO
Coates and National Hire will merge their rental businesses.
IRN-100 COMPANIES
6,52%
17,32%
34,90%
289,10%
€198000
€2,77 million
of figures – published in this issue
– reveal that that the average after
tax profit margin for major rental
companies is 6,5%.
Mr Eisenberg, who runs Claremont
Consulting in the UK, has analysed
the financial performance of all 100
companies in the IRN-100 listing
and arrived at a set of rental ratios,
including profit margin, debt/equity
and return on equity.
The figures (see table) show that
the average debt equity ratio is
2,89, the average sales per depot is
€2,77 million, and average sales per
employee is €198000.
IRN OCTOBER 2007
IRN 1007 News.indd 8
10/10/2007 12:06:03
9
International Rental News (IRN) is
now conducting research for its
annual Rental Confidence Survey.
If you are a rental company, or
linked to the rental sector as a
supplier of equipment or services,
then please go to the Internet link
below and complete the short
survey.
http://www.zoomerang.com/
survey.zgi?p=U27QKPMZG23R
The results of the survey will
be published in the NovemberDecember issue of IRN . All
data submitted are treated
confidentially.
Chinese compact construction equipment
manufacturer Hunan Sunward Intelligent
Machinery Co Ltd has acquired a majority
stake of its European distributor, Hpm
Europe Spa, based in Milan, Italy. Hpm
will be renamed Sunward Europe Spa.
Sunward, which manufactures mini- and
midi-excavators, skid steer loaders, crawler
loaders, telehandlers, and piling and rock
drilling equipment, said it had achieved
a 2% market share in Europe after two
years of cooperation with Hpm and that
“this acquisition will speed up the project
of reaching a 10% market share within
2012.” Sunward is a listed company on the
Shenzhen stock exchange and has 1800
employees working at facilities with a
combined area of 300000 m2.
Cramo signs
Russian JV
F
inland’s Cramo has entered a
joint venture with Russian crane
rental company ZAO Rentakran
that will see Rentakran renting
general construction equipment to
its customers from its three existing
branches in Moscow, Yekaterinburg
and Krasnodar.
The new company will be 75% owned
by Cramo and 25% by ZAO Rentakran,
with Cramo having an option to
acquire the minority stake in Spring
2011. Cramo said the joint venture
would expand rapidly with outlets in
other large Russian cities.
“Cramo has strong experience from
Russia where it has been doing rental
business successfully for a long time
in St Petersburg”, said Cramo’s senior
vice president, Jarmo Laasanen, “Now
we are taking a big step forward
in expanding to new markets in
Moscow and other major construction
markets in Russia. Our strategic
cooperation with Rentakran brings us
new customers and already working
relationships with the authorities of
the new territories.”
Rentakran has a fleet of 300 tower
cranes, mobile truck cranes and
hoists.
Lambertsson gets
more autonomy
Swedish rental company Lambertsson
has become part of a new publicly
listed Peab Industri business following
the separation of Peab into two public
companies.
Peab Industri now comprises the
Lambertsson rental business as well as
Peab’s asphalt, concrete production,
aggregate and transport divisions.
The Peab main construction
contracting business – which is
Lambertsson’s biggest single
customer, representing around 70%
of its revenues – is now a separate
company.
IRN understands that Lambertsson
has a five-year supply agreement with
Peab. Benny Andersson, manager of
the machinery rental division within
Lambertsson Sweden, said the change
in ownership would help Lambertsson
become a more competitive
organisation, capable of winning
more external business. However, he
said; “Our target is to keep Peab as
a big customer as well – that is very
important.”
Lambertsson operates in Sweden,
Finland and Norway and, in addition
to the general equipment division, has
crane and power rental activities. The
flotation prospectus for Peab Industri
said the priorities for Lambertsson
would be organic growth alongside
its sister businesses as well as
complementary acquisitions in Nordic
markets, including “specific plans to
increase the presence in both Norway
and Finland.” The prospectus also said
Lambertsson would strengthening its
power rental operation.
Sullair has been appointed exclusive
dealer for the TowerLight range of
mobile lighting towers in France
and will unveil the products at
the Batimat exhibition in Paris in
November. “We have been urgently
seeking a partner to market our
products in France for some time,”
said Paul Hay, TowerLight’s business
development manager. “We are
delighted to welcome Sullair as
our latest associate.” As part of
the agreement, Towerlight’s sister
company in the UK, GenSet plc, will
become a Sullair dealer in the UK.
NEWS
Feeling
optimistic?
NEWS HIGHLIGHTS
Jaston Group in The Netherlands,
which acquired Cramo’s Dutch
rental business earlier this year,
has acquired Steimach Verhuur,
a small, general equipment rental
company with depots in Tiel and
Gorinchem. Steimach’s managing
director, Marcel van der Laan, will
join the Jaston management team.
Jaston currently operates under
eight different company names, but
as from January 2008 all will be
rebranded Jaston.
Aggreko has won an additional rental
contract in Angola, Africa to provide
90 MW of temporary power for the
city of Luanda. The contract with
Empresa Nacional de Electricidade
(ENE) will be worth US$45 million in
2008, and adds to the existing 30
MW of power that Aggreko is already
supplying in Luanda and Cabinda.
An initial 30 MW will be installed in
December this year, with the balance
delivered in 2008.
MVS Zeppelin completed the
implementation of Result Group’s
rentalresult software application in
May this year following a successful
trial in Berlin last year. The Result
system interfaces with the SAP
ERP system used by MVS Zeppelin’s
parent company, Caterpillar dealer
Zeppelin. Mr Armin Rappin, managing
director of MVS Zeppelin, said the
functionality of the system will make
“a large contribution to achieve high
returns from our fleet, and it gives
us good opportunities to review our
business process to maintain low
overheads.”
Shareholders in United Rentals will
meet on 19 October in Stamford,
Connecticut, US to vote on the
proposed sale to private equity
company Cerberus Capital
Management. United announced the
proposed transaction on 23 July.
Under the deal, Cerberus will pay
US$34,5 per share, which values the
business at $6,6 billion, including
approximately $2,6 billion of United
Rentals’ debt.
IRN OCTOBER 2007
10/10/2007 12:06:17
NEWS
10
NEWS HIGHLIGHTS
Faresin launches
rotating handlers
I
talian manufacturer Faresin
Handlers has revealed the
prototype for two rotating boom
models, the Storm 18.45 and 15.45. The
machines, which weigh 14500 kg, have
a maximum lift capacity of 4.5 t and
can lift 3 t to their maximum lifting
heights of 18 m and 15 m.
The new chassis design is
symmetrical about its lateral as well
as its longitudinal centre line, putting
its centre-of-gravity at the centre of
the “H”-shaped outrigger footprint.
Faresin engineers have positioned
the slew axis there to provide
constant payload capacity throughout
the boom’s 360º of rotation when
outriggers are fully extended.
Their control systems incorporate
third-generation CANbus technology
that integrates sensors and motion
control microprocessors. Faresin
engineering manager Luca Manea
said this delivers automatic, real-time
adjustment of payload limits that
are proportional to the position of
outriggers.
This capability increases the
handlers’ attractiveness for use as a
crane, said Mr Manea. Around 25% of
Faresin’s handlers are sold with crane
attachments.
The company plans to ship the
first Storm units sometime after
September and plans to adopt the
new control system on all of its 23
telehandler models.
Faresin’s Storm 18.45/15.45 telehandler,
pictured here at the factory in Vicenza, Italy.
Compaction
equipment
manufacturer Bomag of Boppard,
Germany announced that it is
raising prices “at least three
percent”. The rise was effective
from the beginning of October
and affects all current products
worldwide.
The company, part of the
Fayat Group, said international
demand has raised the demand
for commodities and certain
components and that energy
and transportation costs are
higher. “These cost increases
can no longer be offset fully
by optimisation processes and
internal savings,” said Jörg Unger,
manager for sales and marketing
at Bomag.
IRN Rental Share Index
SHARE PRICES
COMPANY
Acces Industrie (France)
Aggreko (UK)
Ashtead Group (UK/US)
Boom Logistics (Australia)
Coates Hire (Australia)
GAM SA (Spain)
GL events (France)
Lavendon (UK)
Mobile Mini (US)
Speedy Hire (UK)
Ramirent (Finland)
Cramo (Fin)
United Rentals (US)
Williams Scotsman (US/Sp)
IRN INDEX
€
UK£
UK£
A$
A$
€
€
UK£
US$
UK£
€
€
US$
US$
NES Rentals sold its Traffic Safety
and Studio Equipment specialty
rental divisions to private equity
investors Aperion Management
and Falcon Investment Advisors
on 3 October.
Andrew P Studdert, NES
Rentals chairman and chief
executive officer, said the sale
of the non-core activities would
solidify its position in the aerials
sector; “This will allow us to invest
in the specific lift equipment
that our customers require to
get their jobs done, quickly and
safely.”
Start date
11/1/06
0,47
2,75
1,83
3,70
5,30
8,00
29,96
2,20
46,2
8,32
23,43
13,0
24,9
18,26
100,0
Previous mth
4/9/07
0,72
5,22
1,31
2,63
5,55
26,31
48,59
7,10
24,21
11,84
17,44
28,53
32,6
27,31
142,0
Current mth
5/10/07
0,72
6,21
1,11
2,98
6,47
24,9
52,03
7,12
23,45
11,11
17,46
26,7
33,24
27,95
134,4
% change
0,0
19,0
-15,3
13,3
16,6
-5,4
7,1
0,3
-3,2
-6,2
0,1
-6,4
2,0
2,3
-5,4
Notes:
1) The index is based on aggregate changes in market values of the companies in the list. The initial index value of 100
is based on values on 11 January 2006.
Cat Rental Stores is the latest
major rental organisation to
sign up to SmartEquip’s online
aftermarket system. Caterpillar
said SmartEquip will be used
by its global Cat Rental Store
network. The agreement with
Caterpillar could well prompt more
equipment manufacturers to sign
up to SmartEquip. “We expect
that an OEM’s involvement with
SmartEquip will be fundamental
in order for them to participate
in the exciting global growth of
the Cat Rental Stores”, said Dale
Hill, senior rental consultant at
Caterpillar.
A-Plant in the UK has launched
the A-Plant Guarantee, “providing
customers with guaranteed
service levels with regard to
delivery, service, availability and
out-of-hours response. If A-Plant
does not fulfil these service levels,
the customer is offered a free
hire or free delivery of a range of
guaranteed stock items.”
A-Plant described the guarantee
as “one of its most important
customer service initiatives ever”,
and said it was the first of its kind
in the UK rental industry.
IRN OCTOBER 2007
10/10/2007 12:06:32
Rahofer.
Palfinger AG · 5101 Bergheim/Salzburg, Austria · E-Mail info@palfinger.com · www.palfinger.com
Making the best even better!
World premiere
at the SAIE!
7
24. – 28. October 200
G11
Outdoor Area 44 / F16
More shape, strength and speed: PALFINGER High Performance –
the best crane range of all times!
With the High Performance crane range PALFINGER once again sets a new milestone. The functional
design provides an even higher level of operating comfort. The increased lifting capacity enables even
more power with roughly the same deadweight. Innovative technical details such as a maintenance free
extension boom system allow jobs to be carried out even more efficiently. Quite the best crane range
of all times – just as you would expect from the market and technology leader! www.palfinger.com
Full page.indd 1
09/10/2007 09:06:51
Full page.indd 1
09/10/2007 09:19:01
13
IRE RENTAL AWARDS
Rental
Awards
International Rental News is to run the first ever rental awards event for Europe’s
equipment rental industry, in conjunction with the European Rental Association (ERA).
The IRE Rental Awards will celebrate ‘best practice’ in the rental industry and will
be held in Amsterdam, The Netherlands on 4 June, during the International Rental
Exhibition (IRE) and the ERA’s annual convention in Amsterdam.
H
ow best to encourage and reward high
achievement in rental? One answer is an
annual awards ceremony highlighting and
promoting the best performing companies and
individuals. That is what International Rental News
(IRN), with the support of the European Rental
Association (ERA), will do next June by organising
the first-ever IRE Rental Awards.
The ceremony is scheduled to take place on the
evening of 4 June coinciding with the International
Rental Exhibition (IRE) in Amsterdam. The event will
take place during the European Rental Association’s
dinner as part of its annual convention, but will be
open to all in the industry, not just ERA members.
The awards – the first for Europe’s rental sector
– will have several aims. Among them:
■ To recognize and promote excellence in the
rental industry among rental companies and
their suppliers.
■ To acknowledge individual achievement.
■ To raise the profile of the rental industry in
Europe.
“We think the IRE Rental Awards will provide a great
showcase for our industry”, said Michel Petitjean,
ERA’s secretary general, “People and organisations
learn from the successes of others. There is no better
way to promote excellence in our industry than by
giving credit to those companies and individuals
who are leading the way.”
How it will work
Companies, industry associations and individuals
will be able to submit entries for the awards
– see catagories, right. In the case of awards for
individuals, these shall be made in the form of
nominations. Companies can submit entries for
more than one award.
Entry forms will ask entrants to demonstrate,
with supporting documents, that they have met
the criteria to be used by the judging panel. These
criteria will be made clear on the entry forms. The
forms will be available for download from KHL
Group’s website by the end of October. A judging
committee, comprising experienced individuals from
Europe’s rental business, will assess the entries and
decide on the winners.
The awards will be open to any rental company
operating in Europe – not just ERA members – and to
suppliers anywhere in the world as long as they have
a presence in Europe.
The deadline for award entries is
FRIDAY 28 MARCH, 2008.
Entries will be judged on the basis of what
companies have achieved or undertaken during
2007, although the IRN/ERA Rental Person of the Year
Award will have a longer timescale, able to reflect a
career-long dedication to rental, or, for example, a
single, audacious act that has had a major impact
on the industry.
We encourage as many entries as possible. If
your company has had a fantastically successful
2007, or made special efforts in promoting safety in
construction, or sustainability, then why not submit
an entry?
Similarly, if you know an individual who has
contributed to the industry in a significant way and
deserves recognition – perhaps an unsung hero in
your own company, or even a competitor that you
admire – then make a nomination.
Recognising and rewarding success and excellence
is a sure way to raise standards. We hope that the
entire industry participates in the first IRE Rental
IRE
Awards.
“We think the IRE Rental Awards will provide a great
showcase for our industry. There is no better way to
promote excellence in our industry than by giving credit to
those companies and individuals who are leading the way.”
Award Categories
The award categories have been chosen to
encompass all aspects of the rental sector: small
and large rental companies, equipment suppliers,
individuals, as well as categories that will help
promote certain key aspects of today’s rental
scene, such as safety promotion and environmental
awareness.
THE NINE AWARD CATEGORIES WILL BE AS
FOLLOWS:
■ Rental Company of the Year
(large, 10 depots or more)
■ Rental Company of the Year
(small-medium, under 10 depots)
■ Supplier of the Year
(multi-national)
■ Supplier of the Year
(small company, under €30m revenue)
■ The Rental Safety Award
(promotion of safe work practices)
■ The Rental Environment Award
(promotion of rental sustainability)
■ Rental Product of the Year
(product launched during 2007)
■ Rental IT Innovation of the Year
■ The IRN/ERA Rental Person of the Year
Michel Petitjean, ERA’s secretary general
IRN OCTOBER 2007
IRN 1007 IRA awards.indd 13
10/10/2007 12:07:04
I wonder what’s going on at the job site.
I wonder where that compressor went. I wonder...
T
H
A
T
’
S
T
R
I
M
B
L
E
P
R
O
D
U
C
T
I
V
I
T
Y
Your Productivity. Maximized.
If you’d like to find out how Trimble Construction Manager Service
can pay for itself in the first month, go to www.trimble.com/irn.
www.trimble.com/irn
Trimble Construction Services Division -- Am Prime Parc 11, 65479 Raunheim, Germany Tel +44 1256 746221
Fax +49 6142 2100550 [email protected] © 2007 Trimble Navigation Limited. All rights reserved. (TC-028-EU) (03/07)
Full page.indd 1
09/10/2007 09:20:36
15
In six years AMECO has
transformed itself from a
largely internal rental arm
of Fluor Corp into one of
the fastest-growing rental
companies in the world. How
has it done it? Murray Pollok
asked AMECO president
Gary Bernardez.
AMECO president since 2001, Gary Bernardez;
“We have a structure and leadership
team in place to grow the
business to $1 billion.”
A
MECO may well have a fascinating history – it
celebrates its 60th birthday this year – but
the US-based rental company is interesting
now because of how it has grown, and the rate of
that growth.
A subsidiary of the massive Fluor Corp, AMECO
has traditionally operated in support of its
parent company, providing equipment and fleet
maintenance services on its big projects worldwide.
According to AMECO president, Gary Bernardez,
the last five years has seen an enormous switch in
AMECO’s business, from an 80% reliance on Fluorrelated work to less than 20% now. Over the same
period, there has been an equivalent shift away
from US activities, with 80% of its workload now
undertaken outside the US, compared to 20% at the
start of the decade.
“When we reshaped the company, we decided to
look at Fluor as a strategic global account with focus
on growing our business outside of our traditional
Fluor customers”, says Mr Bernardez, speaking to
IRN from AMECO’s headquarters in Greenville, South
Carolina.
That reshaping meant more than just looking for
work outside Fluor; it also meant focusing on three
geographic regions – North America, Latin America
and Africa/Middle East. In the past, the company had
tended to venture anywhere there was work, but
the tighter focus on key areas has been a definite
strategy.
“We do still work in Asia Pacific on a project
specific basis, but we retreated from that
market in 2001/02. We can get growth out of
the three regions we are in at the moment”,
says Mr Bernardez, “We want to service a region
well – not be too thin on the ground. Right now,
opportunities outside of the three current regions
will have to be project specific.”
Equipment on site at a major industrial site in Texas, US.
INTERVIEW
Reshaped
He says restructuring the business into three
regions also “improved our focus on regional
customers and markets and strengthened our global
management teams.”
It’s a strategy that has paid off, with a dramatic
increase in revenues, equivalent to a compound
annual growth rate of almost 60% since 2004. The
company is projecting revenues of around US$520
million this year.
The generally buoyant market has played a big
part in that, of course. All three of its operating
regions “have good rental dynamics. That has been a
big advantage”, says Mr Bernardez.
“We’re not seeing any signs of a downturn”, he
continues, “Energy, oil and gas, industrial plants
– over the last one-and-a-half years all of that has
been very strong. We see power, especially in the
States, really starting to grow rapidly. Infrastructure
is still very, very strong around the world. We see a
good couple of years there in the regions where we
operate.”
Service mix
However, the key to the success has been the
expansion of the business model outside of its
‘captive’ Fluor market. That model is a mix of
three different service types: site services, fleet
outsourcing and equipment distribution.
Rental remains the main proportion of its activities
– close to 70% of revenues – and it is the site
services division that comes closest to the standard
rental model, with AMECO providing equipment and
services mainly to the construction sector on a
project basis.
“It’s our fastest-growing sector, and in all three
regions”, says Mr Bernardez, who has spent 16 years
at AMECO and has been president since 2001, “We’re
in the middle of a very strong capital cycle.”
“Our strategy is to surround the customer with
an ‘inside-the-gate’ service strategy. For example,
¬
IRN OCTOBER 2007
IRN 10-07 Interview Ameco.indd 15
10/10/2007 12:07:39
INTERVIEW
16
The AMECO story
AMECO (American Equipment Co) started life
in 1947 as part of Daniel Construction, a South
Carolina general contractor. It became part of
Fluor in 1977 when Fluor acquired Daniel.
The company started to expand geographically
by following its parent company, first within the
US in 1987 and then globally in 1989. Today AMECO
employs around 1600 people located at 37 offices
in 17 countries.
Fluor Corp is a $14,1 billion company based
in Irving, Texas, and supplies engineering,
procurement, construction, maintenance and
project management services worldwide.
Skid steers and other compact equipment. AMECO’s site services
offering is its most pure rental service.
AMECO’s fleet outsourcing service stretches to non-construction
equipment. It has an agreement with a Ford dealer to supply
vehicles to its clients when required.
in the US and Canada, in addition to our traditional
equipment and tool offering, we are an exclusive
supplier of blast resistant structures. We are
making that part of our standard package. Also,
we are working with TDS, a technical diagnostic
company, supplying diagnostic equipment for
industrial plant turnarounds. We have not done that
historically.”
Fleet outsourcing is a more strategic service,
taking over a customer’s fleet – either buying it and
operating it at a single large facility, maintaining it
for a customer, or managing and maintaining the
fleet. The vast majority of customers for this service
are large industrial sites such as chemical or oil and
gas plants.
Mr Bernardez says AMECO is currently evaluating
the “value proposition” of this service, but it clearly
occupies a major place in the company’s strategy.
“In the longer term, – we’d like this segment to grow
the fastest of all three sectors”, he says.
One opportunity here is to promote this service
to engineering contractors, not just industrial sites.
“The challenge with contactors is their willingness
to hand over the keys of their machines. Industrial
owners are much more receptive to outsourcing
fleet services. We find that contractors start to
discuss outsourcing when a downturn starts. They
might have a different view at the back end of the
business cycle.”
The demand for equipment from contractors and
industrial users has also seen growth in AMECO’s
distribution business, which is strong in Latin
America and in particular Mexico, where the company
has a large presence. Mr Bernardez says this have
been a good market, but is likely to “moderate” in
the future.
AMECO and Fluor share a long joint history – it
became part of the group in 1997 when Fluor bought
AMECO’s then owner, Daniel Corp – but the growth
of AMECO, and its increasing reliance on external
customers, does beg the question – will Fluor remain
the best owner for AMECO?
It’s a question that Mr Bernardez is used to
answering. “We have helped Fluor win significant
projects through fleet supply and logistics”, he says,
“There’s an ongoing debate about how critical we
can be in helping win work – it gets bantered around.
Ultimately, it depends on the Fluor strategic direction.
For now, they have allowed us to significantly grow
the business.”
And that growth looks like it will continue. Mr
Bernardez thinks $1 billion in sales is achievable
within three or four years. “Depending on how we
finance our growth, then I think we can get there.
We have a structure and leadership team in place
to grow the business to $1 billion. I think we can get
there through our existing growth strategy.”
And that strategy boils down to promoting the
outsourcing of equipment: it’s a strategy that every
rental company in the globe is employing, but
IRN
perhaps without quite the same impact.
One of AMECO’s tool stores. The company now focuses on three
regions: North America, Latin America and Africa/Middle East.
IRN OCTOBER 2007
IRN 10-07 Interview Ameco.indd 16
10/10/2007 12:07:50
Full page.indd 1
09/10/2007 09:21:42
IRN-100 FINANCIALS
INTERVIEW
18
How do
How does your financial
performance compare to
your competitors? Finance
specialist Jeff Eisenberg
analyses the performance of
the largest 100 equipment
rental companies in the
world – the IRN-100
– and calculates a set of
benchmark numbers for the
equipment rental industry.
W
here do you start when it comes to
the financial performance of a rental
company? Well, profitability is as good
a place as any, and on this measure at least, the
world’s rental companies seem to be pretty well
in the black: almost all of the top 100 companies
made a profit with an average of over 6.5% of
revenues (see Table 1). The major exception,
Ashtead Group, explained away its 2006 loss
on the integration costs of the NationsRent
acquisition.
Of course there are many other financial
ratios and statistics that can help the industry
understand how it is performing. These indexes
help you see how your company (or supplier,
customer, competitor) measures up financially.
They also answer some basic questions, such as,
how profitable is a typical rental company?
The benchmarks can help you in your dealing
with investors, banks and potential acquirers. If
the bank says, “we can’t lend more money for you
to buy fleet, you already have an unacceptable
level of debt”, it helps to be able to point to data
that show how you really compare against the
rest of the industry.
Rental company managers may also use the
data to help evaluate potential acquisitions, or
where to open the next branch. Or perhaps the
acquisitive Americans, or western Europeans like
Loxam and GAM, will look towards the returns
Ramirent is achieving in Scandinavia and Eastern
Europe?
Debt/Equity Ratios – IRN-100 Top 10
20%
600%
Return On Sales %
Debt/Equity
The Data
Ramirent
10%
500%
Hertz
United
Rentals
Aggreko
RSC
5%
0%
-5%
-10%
Loxam
H&E
Equip
400%
Speedy
Aktio
300%
DEBT/EQUITY
We have obtained information from publicly
available sources, from the companies themselves,
and from official registries. We have made some
estimates and also used the incomparable access
industry grapevines and rumour mills.
Often information from official government
registries is older than that which is reported
quarterly to the various stock markets, so some of
the information in the averages is a blend of dates,
including varying year ends.
It is important to note that the figures include
sales of equipment and not just equipment rentals
(for example, H&E Equipment). It is extremely
difficult to obtain detailed financials for just the
rental component of a rental business, even where
it is run as a separate division.
RETURN ON SALES
15%
200%
Ashtead
100%
0%
IRN OCTOBER 2007
IRN 1007 IRN-100-Financials.indd18 18
10/10/2007 12:10:06
19
IRN-100 FINANCIALS
you rate?
Benchmarking
Rental
This analysis is the first of a regular series of
finance articles that Jeff Eisenberg will be writing
for International Rental News. The IRN100Financials
will be updated again in six months time, creating
benchmark figures that will allow us to track the
performance of the industry over time.
In addition, he will be reporting more regularly
on some specific financial issues – for example,
the details of a single acquisition, looking at one
particular financial ratio, or providing a detailed
financial report on a single company.
Jeff has spent twelve years in the rental industry.
He started and led Genie Financial Services Europe,
providing finance for large and small rental
companies all over the world, and since 2000 has
occupied senior positions in a number of European
rental companies.
He now runs Claremont Consulting, a company
he established in 2004 to advise rental companies,
finance companies, private and institutional
investors and equipment manufacturers.
■ Contact details Tel: +44 (0)7900 916933
or e-mail: [email protected]
An RSC Equipment Rental branch in the US.
Revenue and profit
How much profit should a rental company
make, as a % of sales? No two equipment
rental companies are exactly alike, so compare
companies with caution (more below).
As a rule of thumb, most rental companies start
to feel comfortable with after tax profits (Return
On Sales or ROS) of anything over 5%. There is
a myriad of factors that affect this, including
‘internal’ issues such as depreciation and interest
policies (more later), fleet age and maintenance
expense (or maintenance backlog!) and others.
External factors affecting returns include
competition and rental rates, tax rates, overheads
and other costs of doing business, etc.
For the IRN-100 companies the average Return
On Sales (ROS) was 6.52% for the year ending
December 2006 (see Table One). Ashtead Group
made a loss of just over 4%, due to exceptional
costs of integrating their NationsRent acquisition.
Others ranged from Nikken of Japan at just
over 2% to Ramirent of Finland at just under a
robust 16%.
Some industries, and rental market segments,
have very different profitabilities. A 2.5 t forklift
may go out on rent long-term to a warehouse
application for less than 1.5% of its acquisition
cost per month, while hand tools may rent for
20% of their capital value per week. Several
of the companies compared in this article rent
everything from small tools to temporary offices
to cranes; nearly all sell some new and used
equipment and training services.
Different industries have different profitabilities.
Microsoft makes a dizzying 34% ROS, after tax,
and has an equally spectacular US$28 billion in
cash and equivalents. At the other extreme, it
is said that the airline industry, as a whole, has
never actually broken even in its history (without
subsidies from governments).
which is often equipment leases, or other loans
secured on hire fleets. In most countries it’s
quite cheap, compared to capital investment, and
over the last few years of economic boom (with
the notable exception of Japan) has become
surprisingly readily available and used by rental
companies.
The average IRN-100 rental company has just
over two-and-three-quarters as much debt as
it does equity. The ratio is either expressed as
289%, or just over 2.89:1. The top 10 (See Graph 1)
have debt to equity ratios that vary from 70.45%
for Ramirent, just over 70 cents of debt for every
€1 of capital, to Hertz Equipment Rental at 481%,
or nearly €5 Euros of debt for each €1 Euro of
capital.
Debt and equity levels
Why is there more debt in some rental
companies?
Usually, the equity investors want it that way. The
equity investors want to grow, and increase their
return, and it’s cheaper to do it with the bank’s
money – if you can get it. Debt providers nearly
It’s no secret that building a rental fleet takes
a great deal of cash. Some of this is capital or
equity, the highest risk money that demands the
highest return. More of the investment is debt,
¬
IRN OCTOBER 2007
10/10/2007 12:10:31
New
Heights
UpRight
strength strength
•
•
•
www.upright.com
b o o m s
t r a i l e r s
l i f t s
s c i s s o r s
www.upright.com
Full page.indd 1
09/10/2007 09:40:21
21
What is the bank looking for?
Usually the bank seeks a relatively low return
for relatively low risk. Typical bank funding rates
for medium-to-large rental companies are 0.7%
to 2.5% over the bank’s own cost of funds. For
reference, today’s 12-month Euribor is around
3.5%, so with say another 1.5% margin for the
bank, a typical Euro-zone rental company should
be able to borrow money at around 5%. That is
much cheaper than getting additional equity at
15 to 30%.
How much debt will the bank let you have?
This depends on the bank, and how they see
the owners, markets, equipment and suppliers.
A conservative lender, perhaps with limited
rental company experience, may get nervous
if a customer has a debt to equity ratio of over
1:1. Perhaps that lender is happy with a return of
less than 1% over its cost of funds. Again, this is
balanced by low risk.
A bolder lender, who believes that the world
does not end if they have to repossess and
sell used equipment rental fleet, may be more
interested in lending to a fast-growing, more
highly leveraged rental company, for a return
of 5% over cost of funds or more. Perhaps the
bolder lender isn’t scared of rental companies
with debt to equity ratios of 5:1, but rather is
more interested in looking at the credit quality
of the rental company’s own top customers,
specification and brand of equipment, and the
abilities/financial strength of the company’s
owners and managers.
Perhaps having average rental company
financial data will make banks more comfortable
with the rental industry, which has an overall
higher average debt to equity ratio than many
other industries.
Depreciation
Does a company want to take the cost of
equipment to zero over five years, then sell it for
a profit (above its depreciated value), like some
German and Scandinavian rental companies
do? Or is it better to recognise that cranes,
large generators and boom lifts hold their value
extremely well, depreciating them over ten
or fifteen years, and then selling them at their
written down value? Hire fleet depreciation can
be one of the biggest costs to a rental company,
which means that the difference between five to
ten year depreciation can literally wipe out the
year’s profits, depending on how and when the
company disposes of used equipment.
To take a bizarre example, if United Rentals
in 2006 changed its depreciation expense from
9.4% to 15.7% of asset value, like Ramirent, and
sold no used ex rental equipment, then it would
have made no profit for the year. However, it’s
overly simplistic to compare Ramirent to United;
their equipment mix and customer bases are
not the same, not to mention that they are on
different continents.
EBITDA
One of the best financial comparison tools
for rental companies is to look beyond debt to
equity ratios or whether or not a company’s
equipment is paid for, and look at EBITDA. EBITDA
is Earnings Before Interest Tax Depreciation and
Amortization. Or, more simply, it’s how much cash
the company generates, out of which it has to pay
for the equipment and its finance, before paying
taxes and making a return for the investors.
The average for the IRN-100 companies is
almost 35%. Some rental companies have EBITDA
of over 40% of sales, but beware of the grey area
between rental fleet that is sourced by lease,
operating lease, or rental from other companies,
particularly where the rental has non-cancellable
terms.
IRN-100 FINANCIALS
always require less return on their investment
than equity investors. A typical Western European
or American debt provider requires significantly
less than 10% return per year, while a venture
capitalist often aims higher than 30%. Publicly
traded shareholders are usually happy if their
return is over 15%, including both the appreciation
in share price and the dividends paid.
Revenue/Assets
Some companies call this financial utilisation. In
its most simple format, if you have a fleet that cost
€1 million, and it produces €800000 in revenue,
then financial utilisation is 80%. This financial
measure takes both rental rate and physical
utilisation into account at the same time. The top
ten have average Revenue/Assets of 76.5%. This
can be as much an indicator of equipment mix as
it is of utilisation and rental rates.
D ark Nights = Bigger Profits
with TL-90 Compact Lighting Towers
Our TL-90 lighting tower is designed
for hire – Tough, easy to use and
P acked with features so it
will impress even your most
demanding customers.
For a tower that could earn you more
in repeat hires and make the difference
to your profits this winter, look no
further than the TL-90...
Like to know more?
Call us today for details
NETWORK RAIL
APPROVED
+44(0)1775 840020
POWER GENERATION EQUIPMENT
Web: www.sandhurst-mfg.com
IRN OCTOBER 2007
10/10/2007 12:11:05
Call the experts for a cab
that feels like home.
©
All rights reserved. Only for promotional use.
DPS.indd 2
09/10/2007 09:56:02
Komatsu’s WA100M-5 wheel loader sets the
benchmark for comfort. The spacious, lownoise cabin features large windows (including a
heated rear window as standard) for a great allround view. All the switches and controls are
ergonomically designed to be easy to reach and
use, and the multifunction lever delivers precise control with minimal effort. We’ve even included cup holders and enough storage for your
shoes, outerwear and tools. Just step through
the wide-opening door and you’ll feel at home
behind the tiltable steering wheel.
Not bad for a loader.
Komatsu Europe International nv - Mechelsesteenweg 586 - B-1800 Vilvoorde - Belgium
DPS.indd 3
09/10/2007 09:56:21
IRN-100 FINANCIALS
24
A Terex Fuchs MHL380 material handling unit owned by UK rental
company Hydrex, one of the IRN-100 companies.
Revenue per branch, revenue per employee
This is interesting to compare on an informational
basis, rather than a hard-and-fast benchmark.
Obviously it takes more personnel to rent hand
tools for weekend do-it-yourself work than
for access equipment going on a two-year
construction project, but this is often balanced
by rental rates and equipment life.
What to measure – comparing apples with
apples
It is a challenge to find two rental companies that
have more in common than they have differences,
to be able to make a precise comparison of their
financials. Almost all rental companies don’t
only rent, but they also sell equipment, usually
new and used equipment that form part of
their rental fleet. Most of the top ten, with the
notable exception of Aggreko in generators
and compressors, have multiple lines of rental
equipment, ranging from hand tools, drills and
shovels to mobile cranes capable of lifting over
1000 t.
Some rental companies are divisions of larger
organizations, which makes comparison difficult.
A perfect example of this complication is RSC
Equipment Rental, which has just separated itself
from its former parent Atlas Copco, the Swedish
multinational, via a New York Stock Exchange
flotation. Its balance sheet had over US$2 billion
of debt, with relatively low equity, as its parent
was quite well capitalised. However, this means
that until a few weeks ago, the fourth-largest
equipment rental company in the world had
nearly no capital of its own, which of course had
a large mathematical impact on the “average”
industry debt level.
For averages and other ratios, it is also worth
keeping in mind that we are comparing companies
who rent hand tools, earthmoving equipment and
generators with access equipment companies, as
IRN-100 Financials
IRN-100
Top 5
7,127
2,503
1,054
618
426
IRN-100
Top 10
9,735
3,246
1,358
764
641
IRN-100
ALL
26,210
9,147
3,599
2,181
1,708
United
Rentals
2,694
1,084
408
208
224
Rental Assets
Debt
Equity
10,368
7,639
2,659
12,714
8,699
3,564
34,620
28,511
9,862
5,366
2,556
1,538
Profit / Revenue (ROS) %
Return on Equity %
Revenue / Assets %
EBITDA / Revenue %
Depreciation / Total Assets %
Debt / Equity %
5.97
16.00
68.74
35.12
10.16
287.24
6.58
17.98
76.57
33.35
10.68
244.07
6.52
17.32
76.57
34.90
10.51
289.10
8.32
14.56
50.20
40.24
7.60
166.19
Revenue per Employee (thousands)
Revenue per Branch
207
3.09
160
1.76
198
2.77
224
3.85
Revenue % of total top 100
27.2
37.1
34,489
2,306
60,902
5,525
Revenue
EBITDA
Depreciation
Interest Expense
Profit after tax
Employees
Branches
well as equipment dealers who also rent. A good
example of this is H&E Equipment in the US, who
derived just under a third of revenue from rental.
Some private companies, like Loxam, are owned
by private equity funds and choose to keep
their financial information confidential. Where
possible, we have obtained information from
publicly available sources, from the companies
themselves, from official registries, estimates,
and from the reliable source of the industry
rumour mill.
Ownership
Of the top ten, United and Loxam are owned by
private equity funds (United’s sale is scheduled
to complete in the next few weeks). They are
about 31% of the top 10 by revenue. The others
are publicly traded in various markets, from New
York to London and even Helsinki in the case
of Ramirent, or are divisions of larger, publicly
traded multinationals. The balance are private
companies; however, there is a fine line between
a company owned by a private equity fund and a
professionally managed company owned by high
net worth individuals.
Interestingly, there is no momentous average
difference in profitability and other ratios
between private and publicly traded companies,
until very far down the list, where the data begins
to get less reliable in any case.
While this analysis of the IRN-100 rental
companies must be taken in context, and with
a grain of salt, it provides useful benchmarking
tools. Even comparing companies who sell and
rent different types of equipment, who are large
and small and in different geographies, can show
IRN
more similarities than differences.
10.3
132,547
9,468
12000
700
Note: Data in million € for the year ending December 2006.
IRN OCTOBER 2007
10/10/2007 12:11:41
Full page.indd 1
09/10/2007 11:25:27
Full page.indd 1
10/10/2007 09:05:21
27
Small
but
perfectly
formed
S
Mini excavators in the sub
3 t category are enjoying
a surging popularity, as
rental companies respond
to demand from their
customers who recognise
their benefits - simplicity,
versatility and affordability.
The last 12 months has seen
a flurry of activity in the
mini-excavator sector, as
Kate Barker reports.
o versatile it can take on almost
any type of construction work,
from using a hammer to break
up concrete to digging holes for landscaping, the
mini excavator offers power and manoeuvrability
with durability and an appetite for hard work.
For those machines of 3 t and under, the market
is buoyant and this shows no signs of changing in
the near future.
“For the last five years, the [European] market has
been very strong and we have experienced doubledigit growth year on year,” says Kevin Zimmer,
business manager, Compact Excavators at Bobcat.
“And this has continued, despite the size the market
has achieved.”
Western Europe has accounted for the majority of
sales for mini excavators, he says, for the last few
years. Looking to the future, Eastern Europe, from
the Baltic to the Balkans, is adopting the concept of
the mini excavator very quickly.
“More than a third of our market in Europe for
mini excavators is for 1 to
2 t machines, and this why
we have put so much
investment into this
segment.”
Bobcat has expanded
its range of miniexcavators with the
launch at this year’s
Bauma exhibition of an
enhanced version of its
323 mini excavator, as
well as a new model,
the 321. These now
sit alongside the
1,3 t 319 model, and
are designed to offer
fast cycle times and
high productivity.
The 321, with a canopy, has an
operating weight of 1,4 t and a
maximum digging depth of 2236 mm, a dump height
of 2505 mm and a reach of 3943 mm. The canopy
version of the 323 weighs in at 1516 kg, has a longer
arm and a maximum digging depth of 2337 mm, a
dump height of 2581 mm and a reach of 4038 mm.
The new 321 and 323 models include the “cylinderover-boom” design that also features on the 319,
giving improved protection and performance, and
protecting the boom when working in tight spaces
or with attachments.
An expandable undercarriage on both the 321 and
323 excavators allows the width between the tracks
to move from 980 mm in the narrow travel position
MINI EXCAVATORS
Hyundai’s newly launched R35Z-7is the first zero
tail swing compact excavator developed and
manufactured by the company.
¬
New Holland showcased its 1,6 t E18sR mini excavator
with a short radius counterweight at this year’s Bauma.
IRN OCTOBER 2007
IRN 1007 Compact Earthmoving.ind27 27
10/10/2007 12:14:11
MINI EXCAVATORS
28
to 1360 mm, providing stability for digging
and loading.
Mr Zimmer is quick to point out the
advantages of these small machines“they are compact, they fit through small
openings, they can work inside buildings,
on a tight radius, cause minimum damage.
They are also simple machines to use,
even by a novice operator, which is
very appealing for the rental business
as this does not require large amounts
of training. They are also extremely
transportable – these machines are
of a weight that can be transported
Hitachi has expanded its mini-excavator
line up with the launch of three new
short tail machines including the 2,3 t
ZX22U-Z and the 1,7 t ZX17U-Z.
on a trailer, a small utility vehicle or even in an
estate car.”
He says the future is likely to bring increased
versatility for machines in the mini excavator
sector, with further development of attachments
allowing machines to take on more capability.
In terms of the market for the 3 t and under
machines, Western Europe is still the strongest.
He predicts this will continue, both in terms of
new customers, and for replacement of existing
machines.
He also expects growth to continue further east.
“In Russia for instance, the market is still in its
infancy in terms of compact excavators, but growing
at a fast rate and we as a company are having some
success with developing a dealer network.
“Certain markets lead in rental, obviously, with
the UK the leader, followed by France, but other
countries are growing independent plant hire
companies and mini excavators are ideal for this.
Rental is a very good way for a customer to have
a new machine. It meets the needs of business
without too much investment, as well as creating
a body of second-hand machines for customers to
chose from.”
Takeuchi strength
+44(0)161 335 2331
Japan-based Takeuchi has also experienced yearon-year growth in its under 3 t mini excavator
sector. The company, which also has offices in the
US, UK, France and China, has 6 models in the under
3 t category,
“It is the success of the under 3 t models that
has driven sales,” says Tony Tite, UK and Eire sales
manager at Takeuchi. “They are the most popular of
all the Takeuchi fleet.”
According to Mr Tite, the 2800 kg TB125 is its
leading machine for sales worldwide. In the UK, for
example, it is the company’s number one seller,
closely followed by the 1600 kg TB016. Together
they account for 50% of Takeuchi’s UK sales of mini
excavators, of which 80% of business goes to tool
and plant hire.
“Predominantly our machines are geared for the
plant hire business, and are built for the demands
of hire. They are seen to be tougher, manufactured
of 100% steel, have a rugged construction and are
easy to use. The key is reliability in fleet hire, this is
the key to success and repeat business.
IRN OCTOBER 2007
10/10/2007 12:14:23
Full power
lighting...
...from a portable source
NEW
Compact & portable metal halide lighting towers
www.towerlight.net
029IRN.indd 1
09/10/2007 15:09:43
www.mucktruck.com
• High productivity
• High return on investment
WORLDWIDE ON-SITE DEMOS AVAILABLE
Tel: +44 (0) 1566 777140
030IRN.indd 1
Fax: +44 (0) 1566 777706
Email: [email protected]
09/10/2007 10:22:38
31
Bauma launches
At this year’s Bauma exhibition in Germany there
was no shortage of 3 t and under models being
launched into the sector. Hitachi expanded its lineup in the mini-excavator category with the launch
of three new short-tail machines, the 1,1 t ZX10U-Z,
Doosan launched its first-ever zero tail swing excavator last year,
and its 3,5 t DX35Z is now available in Europe.
the 1,7 t ZX17U-Z and the 2,3 t ZX22U-Z, along with
the 1 t ZX08-2 micro excavator.
Changes to the counterweights have led to
improved stability, according to the company, while
the cabs have more legroom, better visibility and
air conditioning. The series has also been fitted
with powerful and durable engines to maximise
productivity on site. The new engines have
expanded exhaust capabilities to meet the most
recent emissions regulations and noise suppression
standards.
Joep van den Maagdenberg, area sales
representative, international sales at Hitachi
COMPATROL® -MSM:
Here is the
new generation!
MINI EXCAVATORS
“Takeuchi has always focused its
efforts on the 3 t market because of
volume sales, and it has successfully
become the choice for worldwide
rental companies. Our machines have
the same reputation as Japanese
cars – they are reliable.”
In Italy, meanwhile, Alessandro
Cesaretti, of Scai Rental Company, the official Italian
Hitachi dealer based in Perugia, northern Italy,
describes the rental market for the sub 3 t sector as
“really growing”, but says rental customers are still
largely motivated by price rather than quality and
service provisions. “Customers are also looking for
more and more attachments, but the competition
is very tough. But I can see good rental potential in
this market in the future.”
Kubota attachments
boost productivity
Kubota mini excavators have an increasing number of attachments that can be fitted, adding versatility and
productivity, according to the company.
All 18 models in the range, from 850 kg to 8 t can have the Miller Bug or the Klac quick hitch coupler system
attached to allow the operator to switch between attachments from inside the cab.
Other popular attachments include the Powertilt bucket swing, the Mini-Hammer, Kerb-Krawler system for
fast kerb laying, Tiltrotator, compactor, mini grapple, and log grab.
Richard Harrison, sales and marketing manager, Kubota UK Construction Equipment Division, says the
company’s mini excavators have a “legendary reputation for quality, reliability, durability, and appetite for
hard work, as well as their exceptional versatility.
“To make them even more productive each of our distributors is able to advise on and provide customers
with a wide range of specialist tools.”
Each Kubota mini excavator also has the company’s key-based Anti-Theft security system fitted as
standard.
High-Tech from
Weber MT: COMPATROL® -MSM,
the compaction control system with machine and service
management.
Convincing advantages:
n Complete coverage: the entire
area is monitored.
n Uniformity of compaction:
weak points are identified and
eliminated.
n Cost reduction: no overcompaction and less rework.
n Early warning system: less
machine damages caused by
neglected maintenance.
n Clear indicator: easy fault findings and indication of failure
location.
n Data storage: coverage and
evaluation of machine data.
More information?
We look forward to giving
you further details.
Weber Maschinentechnik GmbH
Im Boden 5 - 8 · 57334 Bad Laasphe · Germany
Tel. +49(0)2754/398 - 0 · Fax +49(0)2754/398 -101
[email protected] · www.webermt.de
IRN OCTOBER 2007
10/10/2007 12:14:48
Any more integrated with rental and
we’d be part of the equipment
Lawson has a proven track record of excellence in the rental industry. We are one of the leading software vendors that provides an ERP solution specifically dedicated to leasing and rental
operations.
Major players in your industry have chosen our solution
because it supports their rental management needs—from
accurately monitoring equipment availability, location and utilization levels to effectively collaborating with partners all along
the supply chain.
With functionality for procurement, supply chain management, financial management, business intelligence and performance management, Lawson lets you see your business as you
never have before.
Developed in Java, the solution helps you gain a low total
cost of ownership, rapid return on investment and faster time
to benefit.
To find out how you can get integrated with our rental
solution, please visit www.lawson.com/rental
“In terms of process it’s a very complex business and because the margins are so tight, unless you have a
very slick process you’ll never make profits.”
Rupert Soames, Chief Executive Officer, Aggreko
Intentia and Lawson have joined forces to form
a new global power in enterprise applications.
Lawson – Simpler Is Better
kitiri.it
MVY]LY`
KLTHUKPUN
WLVWSL
COME AND VISIT US AT
PAD. 30 - STAND D52-E49
SPEED AND POWER
Designed for those who need the best results in the shortest time, Messersì MiniExcavators
have fast efficient digging cycles combined with maximum power for all situations, either in
small maintenance contracts or on big building sites. A complete range of machines with high
performance made to satisfy all needs and demands.
PERFORMANCES, RELIABILITY, COMFORT
M-60
M-22U
SL-45
CTL-35
TCH-1500
TCHR-16D
CH-2/R
TCH-05
Messersì S.p.A. - Via Arceviese, 44 - 60010 Casine di Ostra - Ancona - Italy - tel +39 071 688771 - fax +39 071 688586 - www.messersi.it - [email protected]
032IRN.indd 1
09/10/2007 15:23:41
33
narrow for normal construction machines, and it
has a centre of gravity placed as low as possible
to achieve good stability, as it has to function
without a protruding counterweight. Weighing in at
3,65 t, it has engine power of 20,5 kW, a maximum
bucket digging force of 35,8 kN, a digging depth of
3150 mm and a dumping height of 3460 mm, enabling
high-sided trucks to be loaded.
New Holland used Bauma to showcase its E18SR,
a 1,6 t machine with a short radius counterweight.
Featuring an adjustable width undercarriage and
folding dozer blade allowing it to fit through narrow
openings, it also has a dual speed drive system to
allow it to move quickly around sites. Described by
the company as “a highly productive and efficient
excavator” the zero tail-swing machine includes
Construction Machinery (Europe), describes the
mini sector as “one of the major parts of the
market. For us in Europe, in Italy, Germany, the UK
and France, the 1,5 t class is very popular, about
75% of the total market.
“We hear from our dealers that these machines
are used like utility machines, as an additional tool,
and they are becoming more and more popular.”
He says rental customers in the different European
regions are looking for different things from
Hitachi’s mini excavators.
“For example, in Germany renters want machines
with full specifications, while the UK market are
looking for a very basic model. The Italians want
canopy machines because of the weather, and in
the Benelux countries and Denmark cabin machines
are very popular.”
He predicts the rental potential for the sub 3 t mini
excavator to grow further. “I don’t have a crystal
ball, but I expect by 2010 that the total European
rental business will be about 60/40 in terms of
rental and end users.
“They are popular, because they are multifunctional, have a diversity of attachments,
are easily transportable, simple to use and
inexpensive.”
Hyundai’s newly-launched R35Z-7 is the first
zero tail-swing compact excavator developed
and manufactured by the company. The compact
design means the machine can work in spaces too
MINI EXCAVATORS
Bobcat has expanded its mini-excavator range with the launch
of the 1,4t 321, as well as an enhanced version of its 323 mini
excavator.
Full-Liner
Neuson Kramer:
The compact construction machine specialist.
www.neusonkramer.com
Neuson Kramer Baumaschinen AG Haidfeldstraße 37, A-4060 Linz-Leonding, AUSTRIA
Free Info-Hotline 00 800 44 11 44 22 or 00 800 90 20 90 20, office @neusonkramer.com
The 2,8 TB125 is Takeuchi’s best seller worldwide.
IRN OCTOBER 2007
10/10/2007 12:15:06
Faresin
telescopic elevators.
Freedom
to manoeuvre
Attractive design, motoring
comfort, and fast response
to the severest stresses: lifting, installing and handling in
complete safety are easy with
Faresin telescopic elevators,
versatile multipurpose machines used successfully in
building, farming and industry. From the small compact
FH 6.28 to the powerful FH
17.40, a complete range in
13 versions for 30 models to
fully meet your expectations.
Faresin Handlers Spa
36042 Breganze (VI) ITALY
via dell’ Artigianato, 36
tel +39 0445 343511 • fax +39 0445 343555
www.faresin.com • [email protected]
Full page.indd 1
09/10/2007 10:26:58
35
Borchus
and Speer
invests in
JCB minis
German rental firm Borchus and Speer has
purchased 20 new JCB 8018 mini excavators,
which have already been put to work on the
redevelopment of an industrial area of Kiel on
Germany’s Baltic coast.
“The key to our success is based on out focused
customer relations,” says Borchus and Speer chief
executive Siegfried Speer. “One-on-one liasing
between our staff and customers ensures regular
repeat business. Customers are confident they
can rely on our machines at all times. The new JCB
models support this trust.”
Established in Kiel 20 years ago, Borchus and
Speer has 20 branches across Germany, a well as
outlets in Latvia and Estonia. It has a workforce of
175, and over 700 pieces of equipment for rental.
With an operating weight of 1662 kg, the 8018
is powered by a 14,2 kW diesel (19 hp) engine. It
features an auto kickdown two-speed motor and
longer tracks for added stability. All 20 of the machines bought by Borchus and Speer are equipped with
a quick release coupling, ensuring that the most diverse working attachments can be applied with the
minimum of fuss.
MINI EXCAVATORS
an Integrated Flow Pump System (IFPS),
which provides smooth and responsive
hydraulics that reduce cycle time and
increase hourly digging capacity. The
track width when travelling is less than
1 m, allowing it to pass through narrow
openings.
When working, the track width is
extended to 1320 mm, for improved
stability. It can rotate fully within the
width of its tracks, an advantage where
space is tight, reducing risk of damage
to the machine and giving additional
safety for other site personnel in
the area. It has a breakout force of
15,2 kN, a digging depth up to 2370 mm
and a maximum dump height of 2750mm,
enabling it to excavate and load quickly in
restricted areas. It has a maximum bucket
capacity of 441 l.
Amman Yanmar’s Vi015 weighs in at
1,68 t with a canopy, and features an
adjustable gauge undercarriage which can
be widened from 0,95 to 1,28 m. Further
up the range are the 4,64 t and 5,21 t
replacement models of the Vi045 and
Vi055, which feature a number of design
improvements.
The 2,5 t TC25 is the latest mini
excavator from Terex, featuring a new
boom design and hydraulics, which the
company says improves performance.
In addition, the boom cylinder is top-mounted for
greater protection. It also has a dump height of
2800 mm and 15,8 kN of breakout force. Power
IRN
comes from a 16,5 kW Mitsubishi engine.
Solutions beyond
your expectations
Bobcat 323. The new standard in performance.
Bobcat offers a full line of compact equipment and attachments that is second to none. From
excavators and compact tracked loaders to telehandlers, utility vehicles and skid-steers, Bobcat has
all the machines and tools you need for your business. With a virtually limitless choice of products
and applications, there’s a whole new world of opportunities to discover with the Bobcat range.
For more information : fax : +44 20 8248 3345
email: [email protected]
website : www.bobcat.com
2200
IRN OCTOBER 2007
10/10/2007 12:15:39
Full page.indd 1
09/10/2007 10:27:42
37
The 1750 exhibitors
occupying 260000 m2 of
exhibition space at SAIE
2007 in Bologna, Italy
should have plenty of
interest for rental company
visitors. IRN previews
Italy’s annual construction
equipment extravaganza.
IHIMER’s Carry 107 mini-dumper features a self-loading shovel
and a power take-off for use with a range of attachments,
including a concrete mixer kit.
T
here may not be a special dedicated rental area
at this year’s SAIE, but that hardly reduces the
interest level for rental companies looking for
Italian-made products, and more. As ever, foreign
manufacturers are debuting models in Bologna,
and Italian suppliers are showing equipment clearly
for export - and rental use. The following is our
summary of exhibits of particular interest to rental
companies, categorized as: earthmoving, access,
telehandlers, and other.
Earthmoving
Leading the home country showing will be Messersi’s
M-28U zero-tail swing model. Coming in at just
under 3 t in weight, the M-28U is fitted with a 28 kW
Stage IIIA-compliant engine and digs to a depth of
2,62 m and out to 4.89 m.
Case will show the 4,87 t CX50B mini-excavator,
whose minimum swing radius with a standard
digging arm is 2,56 m. Maximum bucket capacity is
180 l, and its maximum digging depth is 3,9 m.
Bobcat’s new excavator offering is an “enhanced”
version of its 323 mini-excavator. Weighing 1,5 t with
canopy, the machine has a maximum digging depth
of 2,34 m, a digging reach of 4,04 m, and a dump
height of 2,58 m.
Brand new is Bobcat’s expansion at the lower end
of its skid steer range, the 1,8 t S100. The S100 has a
rated operating capacity of 453 kg and a tipping load
of 907 kg. Compact dimensions (1,88 m high, 2,26 m
long, 1,18 m wide) make it manoeuvrable and easy to
transport. The company says it mounted the 25 kW,
4-cylinder Kubota 1505, Stage IIIA-compliant diesel
engine transversely to increase service access.
Also on show will be Bobcat’s new quick coupler,
developed in collaboration with France’s Klac
Industrie to increase application flexibility. It is
available in four sizes for Bobcat mini-excavators
from the 319 to the 442 models.
Case’s compact machine showing will also include
the 440CT tracked skid steer loader. The 66 kW,
4,04 t machine features pilot hydraulic controls and
has a tipping load capacity of 2,72 t and a maximum
operating load of 1,36 t. A hydraulic quick coupler
is optional.
Italy’s IHIMER is calling one of its new machines
SAIE GUIDE
Italy’s
big show
¬
Show Details
WHERE: Bologna, Italy at the Bolognafiere
WHEN:
Wednesday 24 – Sunday 28, October 2007
TIMES: Wed - Sat: 9.00am – 6.00pm
Sunday: 9.00am – 5.30pm
TICKETS: Free admission for foreign visitors.
Registration is compulsory at ticket counter.
ORGANISER:
Bolognafiere, Viale della Fiera, 20
40128 Bologna
Tel. +39 051 282111
Web: www.saie.bolognafiere.it
Getting to the show
FROM THE AIRPORT
Aerobus route BLQ links Guglielmo Marconi
International Airport to BolognaFiere.
Alternatively, a taxi takes 10 -15 minutes and
costs around €15.
FROM THE TRAIN STATION
Bologna Central is 10 minutes by bus from
BolognaFiere. Use buses 10, 35 and 38. Ticket
price: €1.
FROM THE CENTRE OF BOLOGNA
The trip is 10 minutes by bus on route 28 or 38.
Ticket price: €1.
Bus schedules and routes are on the ATC
(Bologna Public Transportation) web site: http://
www.atc.bo.it/orari_percorsi/planner/plannerIT.
asp.
FROM THE MOTORWAY (autostrada)
From Florence, Milan, Padua and Ancona
motorways take the Tangenziale (beltway or ring
road) Exit No. 8 for the Michelino and Aldo Moro
entrances and parking. Take exit No. 7 for the
Costituzione entrance and parking.
IRN OCTOBER 2007
IRN 1007 SAIE guide.indd 37
10/10/2007 12:16:26
DPS.indd 2
09/10/2007 10:28:59
DPS.indd 3
09/10/2007 10:29:12
SAIE GUIDE
40
Messersi’s M-28U features a fully-adjustable seat, servocontrolled joysticks, large maintenance panels and a FOPS/TOPS
cab as standard.
at SAIE will be the 42 m working height Ragno XTJ 42
from Palazzani, previewed at Bauma, and a new 41 m
working height machine from CMC.
Other, smaller models will be Tecchio’s new 22 m
working height K622DAT, the 16 m Spider 15.75 from
Platform Basket, and the 15 m Elefant S15 and the
19 m S19 from SUP.
Hinowa has given its Lightlift 14.72 and 19.65
models new Honda engines that automatically match
engine speed to the hydraulic flow requirements of
boom movements. The engines are quieter, too,
making them more attractive for rental, says
the company.
Those wanting to see a new type of access
equipment might want to visit Merlo’s
stand. It has mounted new articulated aerial
platforms on ‘Roto’ type carriers to create the
20 m working height MPR 20, the 25 m MPR 25,
and the 30 m MPR 30. They combine working
envelopes comparable to conventional selfpropelled booms but can travel at 40 km/hr
on roads and also be driven from the basket
at speed of 6 km/hr.
at the show, the Carry 107, a mini-dumper, but its
application flexibility might cause rental companies
to want to rename it. Features include a self-loading
shovel, bucket, and grader blade, and a power takeoff drives a variety of attachments, including a
concrete mixer kit.
It you add the “Hi-Flow” system, the dumper mates
to several other tools, including breaker, hydraulic
hammer-drill, manually-positioned hydraulic auger
and water pump.
Messersi’s new dumper is the TCH-2500 tracked
model, with a payload capacity of 2,5 t. While
1,23 m wide, the TCH-2500 offers good stability, says
the company. A 35 kW, Stage IIIA-compliant, Kubota
Bobcat’s new S100 skid steer loader gets its Italian debut at SAIE.
V2403M 4-cylinder engine gives a top speed
of 12 km/hr.
Getting its Italian show debut is
Palazzani’s Skyline wheeled loader
series, with the company showing
two models – the 8 t PL195, and the
10 t PL1105. Bucket capacities are 1,5 and
1,9 m3 respectively, while the same Stage
IIIA compliant Perkins 1104D-E44TA engine
powers both machines. Top speeds are 35 and
40 km/hr.
Access
The HEK TPM 1300SD from Alimak Hek has a 1300 kg
capacity.
Rental company buyers are sure
to seek out the crawler access
platforms for which Italy is renowned. Bigger ones
Platform Basket will be showing two new machines, the Spider
15.75 (shown) and the 18.70 at SAIE.
IRN OCTOBER 2007
10/10/2007 12:16:41
R
ft 49,20 w.h.
J
MAKE YOUR
OB
EASIER
RQG 15.75 NEWS
international
dealers
wanted
Full page.indd 1
09/10/2007 10:30:32
ZPVSTJUFT
SFRVJSF
.PCJMF
1PXFS
IÚ£ÚcN
4%.0
1-64
IBÚ£ÚcM8
^jgeÚÚÚÚÚcM8ÚÚ
I]flYdÚGgo]jÚjYf_]
:gehY[lf]kkÚ [gfljgddYZadalqÚ
n]jkYladalqÚ j]\m[]\Ú eYafl]£
fYf[]
:gehY[lf]kkÚ [gfljgddYZadalqÚ n]jkYladalqÚ
j]\m[]\ÚeYafl]fYf[]ÚYj]Úkge]Úg^Ú
l`]Ú c]qÚ Yj]YkÚ o`]j]Ú J;DFÚ >]f]£
jYlaf_Ú k]lkÚ `Yn]Ú k]lÚ l`]Ú Z]f[èYjcÚ
^gjÚgn]jÚ~Úq]YjkÚafÚl`]ÚhmZda[ÚogjckÚ
[gfkljm[lagfÚ Yf\Ú j]flYdÚ k][lgjkÚÚ
9][Ymk]ÚegZad]Úhgo]jÚakÚYlÚl`]Ú`]YjlÚ
g^Ú gmjÚ Zmkaf]kkÚ o]Ú mf\]jklYf\Ú l`]Ú
[gfkljYaflkÚ g^Ú qgmjkÚ 8fÚ affgnYlan]Ú
YhhjgY[`Ú [geZaf]\Ú oal`Ú Ú q]YjkÚ
]ph]ja]f[]Ú afÚ l`]Ú _]fk]lÚ af\mkljqÚ
]fYZd]Ú mkÚ lgÚ hjgna\]Ú ]n]jÚ aehjg£
naf_Ú d]n]dkÚ g^Ú kY^]lqÚ Yf\Ú j]daYZadalq
KgÚ_gÚoal`ÚlàkÚjYf_]Ú\ak[gn]j
:FEK<E<I>PÚ afÚ YÚ kgmf\hjgg^ÚÚ
[gflYaf]jÚ Yf\Ú j]Y\qÚ ^gjÚ mk]Ú mhÚ lgÚ
ÚcM8Ú§gfÚYÚljYad]jÚYkÚYfÚghlagf¨
<M<EKÚ l`]Ú mdljYÚ ima]lÚ [gf[]hlÚ g^Ú
l`]ÚJ;DFÚI]flYdÚGgo]jÚjYf_]
IBÚ£ÚcM8
><ÚkmjÚj]egjim]Újgmla$j]
$POUBDU
5FM
'BY
J;DFÚ@f\mklja]kÚ£Ú~ÚZakÚjm]Ú\]ÚdYÚnadd]f]mn]Ú
:JÚÚÚÚ£ÚÚÚ9j]klÚ:]\]pÚÚ£ÚÚ=jYf[]
oook\eg[ge
Full page.indd 1
09/10/2007 10:31:58
43
GenSet will be showing the new, low-noise MPM
16/400 S-Y welding generator with a water-cooled
Yanmar engine. Also on show will be the compact,
low-noise MG 15 SS-Y and MG 23 SS-Y generators.
MB Crusher of Italy will have various versions of its
bucket crusher system either on display or working
in the demo area. Its showing will include the 1,5 t
BF60.1, which is suitable for carriers over 8 t.
Those rental companies wanting to better
manage equipment on rent should go by the 3B6
stand. The Italian company says its new 3B2 Black
Box Datalogger has detection, storage, GPRS data
transmission and GPS localization capabilities.
Remember that the show is not just about
equipment. Although Assodimi, Italy’s rental
association, is not at SAIE this year, please visit IRN,
exhibiting at Area 42, stand 20 with Mediapoint &
Communication, the Italian agent of our publisher,
IRN
KHL Group. Enjoy the show!
SAIE GUIDE
Other equipment
Merlo’s new MPR range of aerial platforms combines roughterrain mobility with working heights up to 30 m.
New Italian truck-mounts include the 27 m working
height MX 270 from OP Pagliero and the 56 m working
height TJ56 on a 32 t carrier from Socage. Crossing
the border from Germany but clearly targeting
rental companies are the Economy versions of Bison
Palfinger’s 3,5 t TA range, offering 14, 17, 21, and
25 m working heights.
Airo Tigieffe is launching a new range of six
compact, vertical-mast platforms with working
heights from 8 to 14 m. They are available in 90 and
120 mm versions.
At the lower end of the working height offerings
on show is Braviisol. The Italian company is
launching a 6 m version of its popular Leonardo
mini platform.
Noteworthy, too, is mast climbing equipment at
SAIE. Alimak Hek’s Italian subsidiary is showing its
new HEK Modular system lines in both light- and
medium-weight models. Germany’s Geda will have
its new Multilift lightweight work platform and
new combination hoist, the 200Z, at Bologna, too,
exhibiting them through its new dealer LDS.
See Us At ICUEE Booth
#’s 2909 & N3017 and
GIE Booth #’s 11204
and 7552-D
Telehandlers
The home country offering is strong: Faresin will
proudly show its new 4,5 t lift capacity Storm 15.45
and 18.45 rotating telehandlers (see News this issue).
They offer lift heights of 15 and 18 m.
JLG is launching a model at SAIE, but it says
anyone wanting additional information will have to
visit its stand. Could it be the smaller version of the
compact 266? We’ll have to wait and see.
Also debuting in Bologna will be Bobcat’s 2,2 t lift
capacity, 4,5 m lift height T2250 telehandler, which
has been “designed and tested to the level of a
loader”, says the company.
Manitou will exhibit its brand-new Privilege line
– the 4 t capacity MT 1440 and 1840. They have 13,5
and 17,5 m lifting height performance and come
in versions designed specifically for the rental
market.
Haulotte is launching into the Italian market its
HTL telescopic handlers, and visitors to its stand can
enter a lottery for the chance to win one of 10 mini
motorbikes.
Case’s telehandler on show will be the TX140-45,
which has a maximum lift height of 13,6 m and a
lift capacity at maximum reach of 4,5 t. The 88 kW
machine has a top speed of 35 km/hr.
Increase equipment utilization with a full line of Boxer
mini-skids. Rugged, reliable and powerful Boxer miniskids are available in five different models. Choose from
a range of wheel or track, gas or diesel. All accept over
50 quick attachments and offer best-in-class operating
capacities. Available in trailer system packages too!
Great machines for your landscape, irrigation or general
contractor customer. ROI has never been so easy. To
become a Boxer rental house, contact Boxer or visit them
on the web at www.BOXERoutperforms.com.
1-800-476-9673
a division of
IRN OCTOBER 2007
10/10/2007 12:17:03
Atlas Copco Compressors and Generators
Power when you need it most
Looking for high-level performance, long working life and complete reliability? Look no further than the range of
Atlas Copco compressors and generators. Built to outlast the roughest of handling and the worst of conditions, it pays to choose
the best. And if your equipment needs servicing, our back-up staff is fully trained to deliver, when and where you need it.
We are committed to your superior productivity
www.atlascopco.com
Full page.indd 1
09/10/2007 10:33:35
45
POWER
Power up
Generator sets need to be tough, reliable
and versatile, as well as meeting rental
companies various environmental
demands. Kate Barker, IRN’s assistant
editor, highlights new products entering
the market.
SMC has launched its
GenPac Powermaster range
into the UK rental market.
T
here is no shortage of new gensets on the
market for rental companies. And no shortage,
either, of manufacturers claiming that their
sets are ideal for rental companies.
For example, Northern Ireland-based FG Wilson has
added to its rental range with the introduction of
three new models, the XD30P2, XD60P2 and XD150P2,
rated, respectively, at 30 kVA, 6 kVA and 150 kVA. The
two smaller models extend the range downwards and
the 150 kVA unit fills a gap between the existing 100
and 200 kVA models.
According to the company – which manufactures
80000 gensets a year – the new designs provide
greater power from a more compact genset package
and improved noise levels. Ambient temperature
tolerance has also been improved, which it says
is particularly important for customers in its key
markets in Spain, the Middle East and Australia,
where very high temperatures can place additional
demands on gensets.
The new rental sets are robust, easy to operate and
fuel efficient. They have an extended fuel tank that
is fully bunded to contain all spillages and an easily
accessible control panel incorporating metering and
shutdown protection.
In the UK, SMC has launched its Genpac Powermaster
range to UK generator rental companies. Available
FG Wilson has added three new generators to its range of rental
gensets.
with outputs from 20-500 kVA as standard, with
higher output generators available to order, there
are 17 models in the range in total. The company
says the units have been designed with a high-end
specification to satisfy the tough demands made by
rental companies in this sector.
The units are housed in soundproofed canopies
with forklift and crane lifting points. Each features
a Perkins water-cooled diesel engine and 4-pole
Newage alternator designed to provide uninterrupted
power for long periods. The GSS-40 is also available
with an optional Yanmar engine and the GSS-100 and
GSS-350 with optional Iveco engines.
Other standard features on the Powermaster
include 24-hour run fuel tanks, external fuel
connections, oil extraction pump, bunding against
spills, hard wire connections and socket outlets,
battery isolator, full engine protection package, fault
history log and an electronic control panel providing
engine and generator operational information. An
optional Genpac skid pack is also available.
¬
Cummins early start
Around 15 MW of rental power supplied by Cummins Power Generation has allowed a new cement works in
Mexico to start production six months earlier than originally planned.
When the new plant was constructed at Palmar del Bravo, 85 km south of the city of Puebla in Mexico, there
was no utility power available to test the plant’s motors, fans, conveyors crushers and kilns.
“In order to complete the testing and begin limited production, Cummins Power Generation was contracted
to supply 13 rental power units with approximately 15 MW of generating capacity for six months,” says Oswaldo
Chimal, sales manager, Mexico and Central
America, rental business at Cummins.
Plant manager Ignacio Cruz, says the
rented power played an important role
in the project: “During the initial test
production period we produced 25000 t
of clinker and 5000 t of finished cement
using the rental power units. This allowed
the plant to begin manufacturing six
months earlier than if we had waited for
utility power.”
The Minneapolis based company
supplied two 2 MW trailer generator sets and 11
1 MW trailer units, each with a complete power
system-generator, monitoring control, automatic
transfer switch and switchgear. For the first four
months of the equipment testing, the rental power
units operated for one shift of about eight hours
a day.
Cummins Power Generation has supplied power units to a new
cement plant at Palmar del Bravo, Mexico.
IRN OCTOBER 2007
IRN 1007 Power Temp Control.indd45 45
10/10/2007 12:18:35
POWER
46
Aggreko provided power for music fans at this year’s Glastonbury
Festival. Heavy rain and flooding on the site before and during
the event proved just one of the challenges. “The pressure for
100% performance at an event like Glastonbury, with the eyes
of the world watching, is immense,” says Andy Boyd, Aggreko
area manager for Event Services. “It is a complex project and
the requirements of customers vary widely from small traders
selling food to the large broadcast providers.”
According to SMC the Powermaster
generators can be fitted into a series of
containers developed by the company to
provide site security, and can be supplied
with a choice of 950, 2000 and 3000 l, fully
bunded, industrial, metal fuel tanks.
Welsh company GenSet has also extended
its range range of generators for the
rental industry. According to the company
its typical customer profile has included
large UK rental companies needing powerful, superquiet sets for construction sites and outside events.
However, it says it is now also focusing on equipment
suited for markets not needing such sophistication,
which includes the general rental industry.
“Our HireMan range includes 13 models from
13-500kVA and is manufactured principally for
the more technically-adept user,” says Power
Generation product champion John Parker. “They
Now a member of the
Skyjack family.
We’re in the business of engineering
reliable lift solutions
by people who care.
People have been whispering that we were
considering adding telehandlers to our lineup.
Actions speak louder than words.
For information call +44-1691-676235
or visit us online at www.skyjack.com
A Neptune genset working in Cape Town, South Africa.
Right
ingredient
John Deere says its engines have “all the
ingredients for profitable business and troublefree operation, a clean and stable frequency with
any load, excellent power, performance and fuel
efficiency- but above all reliability.”
One rental company using John Deere powered
equipment is South Africa’s Neptune. Holger Heye,
Neptune’s chief executive, says: “A customer
who hires a generator is much less tolerant of
downtime than if it were his own. We’ve been
adding John Deere engines to our fleet because
reliability is of the utmost importance to us.”
Genset manufacturers using John Deere include
Ingersoll Rand Utility Equipment in the US and
French generator set producer SDMO.
“Our rental customers’ expectations are simple,”
says Todd M Howe, product marketing manager at
Ingersoll-Rand Utility Equipment, North Carolina,
US. “The equipment they offer must be of the
highest reliability and contribute strong return on
investment throughout the ownership cycle.” He
also says the Deere units help to maintain good
residual value in the genset.
Philippe Forest, of SDMO in France, says: “SDMO
equipment is used worldwide, from Chad to Brazil,
often in extremely harsh conditions. For us, John
Deere is synonymous with maximum uptime and
long lifetimes.”
John Deere engine range comprises units from
21 to 460 kW, covering emissions regulations
including Stage II in Europe and EPA Tier 3 in
the US.
have significantly lower level of noise and emissions
and prolonged run times, meaning that they are
frequently used in outside event applications, and on
major constructions sites. However, not everyone
wants high-specification products and our new
ranges address this requirement.”
The new HirePro range offers output from
30-110 kVA, and are available in single-and threephase configurations, while the new GenPower line
comprises 8 models with outputs from 22-175 kVA
and are fitted with Deutz diesel engines coupled to
electronically controlled alternators.
Genset says the HirePro and GenPower ranges are
designed to appeal to renters seeking simple, basic
and reliable temporary power generation equipment.
“Demand for products like these can only increase,”
says Mr Parker. “We expect the generators in the
30-50 kVA segment to prove particularly popular.
With the greater demands being placed on the
National Grid and a contractor’s frequent need to
have reliable electricity in locations away from a
mains connection, this will continue to be a strong
IRN OCTOBER 2007
10/10/2007 12:18:49
Portable power
solutions for rental
Modular one-source approach for all rental applications
Reliable generator sets from 15 to 1250 kVA
Exceptionally quiet canopies with more built-in features
Complete power source reliability with easier
maintenance and handling
Fast delivery from stock
Extensive, helpful global distributor network
For further information visit www.cumminspower.com
TM
Our energy working for you.
Your genset;
when and where you need it
Excellent service
Leaders in quality
Extensive range of products
Pol. Ind. Malpica-Alfindén • C/ Encina, 8 • 50171 La Puebla de Alfindén (Zaragoza) España • Tel.: + 34 976 107 332 • Fax: + 34 976 107 366
e-mail: [email protected] • www.gesan.com
2 Half pages horiz.indd 1
Quality Driven Energy
09/10/2007 10:36:27
POWER
48
market. These types of users want the ability to
just turn a key for dependable, safe power where
they are working.
“We are striving to develop options and
accessories to give our sets environmentally
beneficial attributes”.
These include micro-particle oil filters, which
enhance engine life and reduce oil usage, fully
bunded bases to guard against fuel and oil spillage,
meaning there is no need for drip trays and no risk
of ground contamination, and fuel tanks fitted with
a fuel float system, using only clean fuel, leading to
fewer site breakdowns and fewer service engineers
on the road. Enhanced soundproofing and noise
reduction also help to lower site noise pollution.
Ingersoll Rand has launched its new PowerSource
range of 50-cycle generators for the European,
Middle East and Africa markets. The range is a line of
12 mobile and portable generator models with prime
Genset supplies a range of gensets for different types of rental
customer, from power rental specialists to general rental
companies.
outputs at rated speed from 10 to 500 kVA. The
generators are equipped with advanced Stage II
engines, for an optimum mix of performance, fuel
economy and low emissions, and can run for at least
24 hours without refuelling. All the units feature
Leroy Somer alternators, and, says Ingersoll Rand,
are ideal for powering pumps, cranes and other
devices with high start-up current loads.
All control functions are grouped together on a
common operator control panel, and system faults
are indicated on an LED diagnostic panel, to simplify
troubleshooting. Remote auto start/stop control is
fitted as standard on all models above the G10.
The generator enclosures are finished with a
13-stage paint process, including zinc phosphate
pre-treatment, e-coat primer and a textured powderpaint coating offering corrosion resistance against
the demands of construction sites. This also provides
long life and excellent resale values, important
features for equipment rental and construction
companies.
The PowerSource line is fitted with a number
of environmentally protective features, including
110% containment to prevent spillage of fuel, oil or
coolant. Sound reducing insulation of the enclosure
on the generators, combined with features such as
optimised fan speeds, allow the units to work at low
noise levels, ideal for events, nighttime construction
and on noise-sensitive sites.
Pierre Payard, European product manager for
Ingersoll Rand, describes market growth in Europe
as `pretty high’ with rental interest growing fast in
southern Europe and to a lesser extent in central and
Eastern Europe.
“There are differences between north and western
Europe where customers are demanding high
specification machines, whereas elsewhere there is a
strong demand for lower specifications. “
He identifies Spain and Russia as specific areas
for rental growth. “Spain is a big potential market,
although customers are not always prepared to
pay the price for higher specification equipment,”
he says. “I also see Russia as being a strong player
in the future, with potential for high specification
machinery.
“In the future I believe rental companies are going
to be wanting more powerful units, and I also predict
a trend towards remote power supply to minimise
IRN
fuel consumption.”
Speedy Generators has introduced biofuel gensets to aid
customers in reducing their carbon footprint. Biopower is
available in gensets rates from 20 kVA to over 1000 kVA, powered
by a clean-burning alternative fuel produced from oilseed crops.
“We are taking various steps to help customers reduce their
carbon footprint and the BioPower fleet is a significant step in
this direction,” says Mick Jones, divisional director at Speedy
Generators.
IRN OCTOBER 2007
10/10/2007 12:19:28
We provide innovative and flexible power generation product
designed specifically for rental fleets.
FG Wilson products are the first choice for rental fleet owners
due to:
• Low life cycle costs
Generating Power
• Long service intervals and excellent fuel efficiency
• Low noise and emission levels
• Superior after sales service and customer training
Visit www.FGWilson.com/rental for further details
Full page.indd 1
09/10/2007 10:39:09
NEED IT? YOU GOT IT.
Why won’t this start again?
Oh no…
Glad I don’t have his problems…
Morning!
I’m getting fed up with this.
Hi ho, hi ho…
To view this short film and find out how
Hewden can help you, visit:
www.hewden.co.uk/needityougotit
Full page.indd 1
NEED
IT?
YOU
GOT IT.
HEWDEN
For renowned reliability
09/10/2007 10:40:05
51
who established his own tool rental company in Portugal
MANAGEMENT
Thinking about starting out on your own? Brian Dennis,
before selling it last year, summarises the lessons he
learned when he established his business.
Lessons
learned
M
any people have considered whether they
could, or should, start their own business.
Rental equipment businesses have often
been started by one person, who made their ‘corner
shop’ business into a national, or sometimes
international, company. Can it still be done in that
way, or are those days over?
Successful businesses can still be started by an
independent person, or partnership. This piece
is being written by someone who did so, and
successfully sold the business after 20 years. As
always, there is an element of luck and risk, but it
is basically hard work, and devotion to a dream, that
will make the success happen.
A new business needs all possible advantages, and
location is one which can be used.
■ Research all equipment rental businesses in the
areas that are being considered.
■ Meet with any existing rental business owners;
discuss their plans if they will agree, find out
what equipment they rent, etc.
■ Attempt to avoid competition. Consider
establishing in a business location where
equipment rental is not available locally.
There are many reasons for wanting to start one’s
own rental business, some are logical and reasoned,
some are fanciful and illogical, and some might be
called plain stupid.
A logical reason for wanting to own and run your
own business is that the rewards should outweigh
the problems. Any business is a risk, and many
people would question - why take the risk to start
their own business, when the rewards are not
guaranteed? That is an individual decision, or to be
taken with a partner. As with all decisions, more
inputs to the question will give a better answer.
Fanciful reasons might include the concept that a
business owner will just be able to work when they
wish; there will be a continuous stream of profit, and
lots of free lunches to be enjoyed.
Stupid reasons may include that staff will obey
orders unquestioningly, there won’t be problems
and the resulting wealthy life will be able to be lived
exactly as one would wish.
A good method of starting a rental business is to
concentrate on minimising the risk and costs, and
arranging the maximum likelihood of success and
return on investment.
The new owner should realise that there will be
a great investment in their time, but by doing so
correctly they can minimise the financial risk and
cost. Have dreams, but base them on practical
realities.
Start with a plan, call it a start-up business plan,
or similar. It should be in phases, divided by the
time period and commitment amount of the phases.
Complete as much as possible in the planning phase,
before committing costs. It will save time later,
when time is short and more valuable, and provide
information for costing out the business plan.
For an independent person to start any business
there have to be two basic decisions made to
commence. Is it desirable, and is it practical?
The future owner will have to realise and accept
the reality of owning a business. There are plusses
and minuses, as with most things in life. It is hard
work, vacations may seem a thing of the past, and
money will be a continuous worry. But life will be
great and exciting, every decision will be their own
– correct or not - and the rewards should come
in time.
Practical considerations have to be taken into
account. The largest likely problem will be cash, or
lack of it, to start the business and to continue the
business into the profit phase. There are definite
requirements to a successful business, principally
financing, and unless those can be achieved there is
no reason to attempt the impossible.
Many business requirements will be individual to
a particular enterprise, but some are similar in all
business ventures, especially small rental ones.
■ There are legal obligations.
■ There are practical requirements.
As a result of research, a practical business plan can
be written.
Don’t be blinkered, always consider alternatives.
Give yourself any advantages that may be available.
■ Consider opening a business outside a major
town or city, providing the location is accessible
and will be visible from a major road; and
ensure adequate signs are displayed. Costs will
be less.
Advantages v
problems
Starting a rental business as an individual has
inherent problems, but also has advantages. Use
the advantages to overcome the problems as much
as possible.
Advantages:
■ Ability to make decisions instantaneously on
any issue.
■ No layers of management, thus a high
percentage of directly productive staff.
■ No preset company image, or format to comply
with.
■ Flexibility to approach any possibility or
problem.
Problems:
■ Lack of capital.
■ Reduced ability to borrow capital, or finance
purchases.
■ Cash flow, which will be initially be negative as
new equipment is purchased for new clients.
¬
IRN OCTOBER 2007
IRN 1007 Rental Management.indd 51
10/10/2007 12:20:55
www.airo.com
Quality
Quality
Quality....
COMPANY WITH ISO 9001:2000 CERTIFIED QUALITY SYSTEM
052IRN.indd 1
Aichi Sales Office BV
Koopmansweg 3
4906 CP Oosterhout (nb)
Holland
Tel +31 (0) 162-431543
Fax +31 (0) 162-451189
E-mail: [email protected]
09/10/2007 10:42:58
53
MANAGEMENT
■ Negotiate delayed payment schedules with
suppliers. If not possible at the beginning of the
business, it may be possible after a few months
of prompt payment of their invoices.
■ List which marketing is effective. Flyers in a
local café may have more result than expensive
adverts in the yellow pages and newspapers.
■ Only purchase small quantities of spares, and
only as required.
Summary
■ Consider equipment which competitors are not
renting, but try to find out why.
■ Delivering equipment may be better
economically than paying excessive rents for
central premises, as well as giving better client
service.
■ Be aware of any prospective equipment rental
markets, a new construction, new marina, etc.,
and find out who are going to be the smaller
sub-contractors.
■ Ensure that sufficient effort is made towards
marketing, which will be the critical part of the
business.
A major part of the business plan should be cash
flow projections. Be realistic, the cash will flow
anyway; expecting it to do so will be better than
being surprised.
No rental business is likely to make an overall profit
immediately, but should do over a period of between
one and three years. It is necessary to have a plan
which will enable the business to survive during that
preliminary phase. Any additional activity which
will use the existing business structure to show a
quicker profit, such as contracting or equipment
sales, should be considered.
Be realistic. If a plan cannot show a profitable
business in a reasonable time, reconsider the whole
idea.
Ideas which will help the likelihood of success:
■ Minimise the range of equipment. Avoid trying
to offer a vast selection of equipment, but
become known for renting a niche range.
Research and add different niche equipment as
it is demanded by clients.
■ Compete on the excellence of service and
equipment, not on price.
■ Maximise use of resources: If more space is
available in the business than being currently
used, consider renting it out. Staff can be
contacting potential clients when not otherwise
working, etc.
■ Purchase new equipment in small amounts.
Only buy multiple items of one type if rental
use justifies it. Clients will not arrive because
there is lots of available equipment – they
won’t know.
■ Concentrate on methods of encouraging
repeat rental clients, and persuade clients to
encourage others.
■ Use the news, seasons, etc. For example, if
floods are forecast, become known as a ‘flood
equipment renter’.
■ Plan your day in advance, and the time of staff,
to maximise the achieved results.
■ List all expenses, and total them on a
spreadsheet each week. Minimise all costs
possible. Consider leasing office equipment
and vehicles, minimise phone calls, use the
internet to source equipment, etc.
■ Always try to suggest extra equipment rentals
or sales to each client. If delivering, include
any likely additions to the requested rental
on the transport; they can be suggested at
the site.
■ Make a working business plan, which will
allow the business three years before profit is
realised.
■ Do not assume business loans will be available
until they are offered in writing.
■ Treat all clients in the best way possible.
■ Do as much marketing as possible; never stop
or slow the marketing effort.
Starting any new business is a risk, but there are
no reasons why a new, independent, well-planned
IRN
business cannot succeed. Good luck.
• More than 20 years of experience
in the rental industry
• 600 successful remote implementations
• Currently serving 14 countries
IRN OCTOBER 2007
IRN 1007 Rental Management.indd 53
10/10/2007 12:21:10
EUROPLATFORM
.INFO
MANAGEMENT
54
THE CONFERENCE FOR EUROPEAN ACCESS PROFESSIONALS
The first Europlatform conference for access rental
Papers available
The papers from the Europlatform conference
are available to buy – please contact IPAF at the
address given in the conference website:
www.europlatform.info
The complete set is priced at €75.
professionals took place in Basel, Switzerland, on 11
September, and was attended by over 100 rental company
managers, equipment dealers and manufacturers. The
event was jointly organised by IRN’s sister magazine,
Access International, and the International Powered Access
Federation (IPAF). Murray Pollok reports.
Manufacturers
‘forced to rent’
A
Pierrick Lourdain, Haulotte Group sales manager
ccess equipment manufacturers may in
future be forced to play a far greater, longterm role in the rental business because of
the financial weakness of rental companies and
the burdens being placed on manufacturers, said
Pierrick Lourdain, Haulotte Group sales manager, at
the Europlatform conference.
Mr Lourdain said manufacturers could be
prompted to act because rental companies did not
have the financial resources to fund the necessary
investments in the coming years – he said renters
will be able to self-finance 15% of the required
funding over the next five years – and because there
were likely to be a lot of bankruptcies among rental
companies in the coming years.
“There are financial commitments that will carry
on [after the company failures]…manufacturers will
be involved at that stage”, said Mr Lourdain.
He said manufacturers faced a situation where they
finance or guarantee up to 45% of new equipment
sales; in which rental companies are unable to
adequately fund their growth; and where, because of
consolidation, they were increasingly exposed to a
TABLE 1
Manufacturer Revenue Breakdown – Two Models
Rental key accounts
End user sales
Parts
Services
Internal rental sales
MANUFACTURING ONLY
80%
10%
7%
3%
0%
MANUFACTURING & RENTAL
40%
25%
10%
15%
10%
small number of large rental customers. In addition,
he said renters were responsible for 65% of all
end-user sales, giving them a major share of a big
market.
Mr Lourdain said manufacturers had a number of
strategic choices. In the short term they could buy
failing rental companies, restructure them and sell
them at a profit. Second, as a medium-term strategy
they could retain these acquired companies and use
them to better manage the trade in used machines
and give access to end user sales. Mr Lourdain gave
Haulotte’s acquisition of UK Platforms as an example
of this.
A third option would be to establish a long-term
strategic investment in rental. Mr Lourdain said
such a strategy would offer several advantages.
It would reduce exposure to financial risk; offset
the reliance on the rental consolidators; give
access to the end-user sales market and reduce
the reliance on construction; and provide the
opportunity to develop immature rental markets.
(See Table 1.)
“The long-term strategy is not the way we want
to go”, said Mr Lourdain, “If in the end it is the only
opportunity to develop a profitable business, we
will have to do it, but it’s definitely not our
strategy.”
The ideal situation, he said, was one in which
manufacturers designed and built machines, rental
companies provided a global service covering all the
needs of end users, and where independent funders
assumed the financial risk on equipment.
“If we remain in a situation where we are still
exposed to rental consolidation…we will, I think,
suffer as a manufacturer”, said Mr Lourdain.
IRN OCTOBER 2007
IRN 1007 Europlatform.indd 54
10/10/2007 12:22:08
55
A
ccess rental companies should extend the life
span of machines to maximize the value of
their businesses, said Kevin Appleton, chief
executive of Lavendon, the world’s biggest accessonly rental company, at Europlatform.
Mr Appleton said the best way for rental companies
to build the value of their business was to invest in
their engineering capabilities and extend machine
lives up to 10 to 15 years.
Kevin Appleton,
chief executive of
Lavendon
He said the alternative model, of keeping
equipment for three to five years and then selling it,
was more sensitive to market conditions and relied
on good residual values for used equipment.
“Almost every access business that has gone bust
has used that [short-term] model”, said Mr Appleton,
“It is very sensitive to market conditions. The surest
way to create long-term value is to have a model
that extends the life of equipment…and the most
important driver [to creating long-term shareholder
value] is the quality of your engineering team.”
Mr Appleton added that companies should equally
resist expanding too quickly. He said that measuring
the business in terms of profit was insufficient, and
that if companies invested heavily and increased
their debts over a short period they risked decreasing
the enterprise value of the business.
“Profit and loss performance alone doesn’t
necessarily improve value. Growing the fleet quickly
– unless you have a very good plan – does in the
short-term reduce the equity value of the business”,
he said.
TVCNFSTJCMFQVNQT
MANAGEMENT
Extend platform life
advises Appleton
CONFERENCE TALK
“In the UK, we expect
US lessons
construction to carry on
Steve Shaughnessy, managing director of UK
rental company A-Plant’s specialty businesses
division, drew on his extensive experience of the
US access rental sector to highlight some of the
key differences in approach from Europe. These
included:
■ “There are many graduates in the US rental
sector. In the US, the access rental sector has
become a separate industry in its own right,
with opportunities for a real career.”
■ It is common for US rental sales staff to receive
60% to 100% of their salary in the form of
commission. “The best sales staff typically earn
more than a branch manager.”
growing right the way
through to 2012…Demand
in Spain continues at a level
far greater than you would
think could be sustained.
We anticipate an oversupply
in that market in 2008.
Oversupply can only mean
one thing – lower rental
rates.”
RICHARD TINDALE, UPRIGHT
UpRight anticipates a high demand for big booms in
Russia and the Baltic States during 2008.
Thank You
We would like to thank the following sponsors of
the event:
Haulotte Group: Gold sponsor
Skyjack and JLG Industries: Silver
sponsors
Genie Industries: Reception and
lunch sponsor
Mr Shaughnessy said US best practices for access
rental included:
■ Guaranteed delivery; internal delivery fleet
■ 6.00am to 6.00pm standard service hours
■ True 24/7 coverage and multi-shift operation in
some urban branches
■ Modern painting and ‘rebuilding’ facilities
■ Product modifications for unique applications
(eg, tunnels, ship repair)
%FXBUFSJOHQVNQTGPS
3FOUBMJOEVTUSZ
$POTUSVDUJPOJOEVTUSZ
4IJQZBSET
'MPPEQSPUFDUJPO
5FDIOJDBMGFBUVSFT
%PVCMFNFDIBOJDBMTFBMJO
PJMCBUI
5IFSNBMBOEPWFSMPBEQSPUFDUJPO
%ZOBNJDBMMZCBMBODFEIJHI
DISPNFTUFFMJNQFMMFST
)JHISFTJTUBOUNBUFSJBMT
"'&$QVNQT
5IFCFTUSFUVSOPOJOWFTUNFOU
"'&$1VNQT&VSPQF#7
&EJTPOTUSBBUB
3%%PFUJODIFN
5IF/FUIFSMBOET
5FM
'BY
JOGP!BGFDFVSPQFDPN
XXXBGFDFVSPQFDPN
IRN OCTOBER 2007
IRN 1007 Europlatform.indd 55
10/10/2007 12:22:18
Full page.indd 1
09/10/2007 10:43:42
57
An ERA committee is
trying to review and
standardize General
Rental Conditions for the
European rental market.
It’s a difficult task, so
what progress are they
making?
Nine key issues
1. Limitation of supplier’s liability
2. Customer’s responsibility for damage,
loss/theft
3. Rental charges until equipment repaired/
replaced
4. Sub-rental by the customer
5. Operators
6. Payment terms
7. Termination of the contract
8. Protection of owner’s rights
9. Dispute resolution
O
ne of the complications of renting across
borders in Europe is the fact that each
country uses different contract conditions.
As anyone who has rented equipment around
Europe will know, contracts vary widely from
country to country, depending on local practices,
laws and preferences.
One of the principal aims of the ERA is to help
create a genuinely pan-European rental market.
One way of promoting this is to come up with
recommendations that can be used throughout
Europe on a voluntary basis. It is a complicated task,
but one that the ERA’s General Rental Conditions
Technical Committee is attempting.
One of the first things the committee did was to
establish a checklist that can be used by a European
company active in the rental of equipment to see
if the rental agreement and/or connected general
terms & conditions cover the main potential problem
areas of rental activities. The committee reviewed
12 different issues in total – things like rental period
and rate, collection and delivery, damage and other
losses, handover of equipment.
The committee then decided to focus its efforts
on standard contract conditions and look at
how they are covered by existing contract
conditions in eight different European
countries. So far, nine key issues (see
box, bottom left) have been reviewed,
with more to come.
The committee is currently
carrying out a comparative
ERA NEWS
NEWS
Contract
conditions
analysis of how each of these topics is covered
by existing conditions and has already concluded
that there are “clear similarities” among different
countries for the majority of issues.
Even so, there are still some very big differences.
Supplier liability is one topic where you will find
different levels of protection, with, for example,
countries treating quite differently the case of a
machine breaking down on a customer’s site.
This comparative analysis will continue in the
coming 12 months, with the goal of creating
conditions of contract where a common wording
can be adopted for as many topics as possible,
across Europe.
Standards as goal
Ultimately, ERA hopes to establish standard general
rental conditions that will cover as many issues
as possible and also include many markets and
product groups.
There are wider legal issues surrounding the
subject as well. Many to do with competition law. So,
any newly created General Rental Conditions should
not restrict competition between rental companies
and in particular should not lead to price fixing or
‘market partitioning’ between competitors.
Equally, the conditions should not include details
or information about cost factors and calculations
of fees, and rental companies should be free to
adopt alternative conditions. The conditions should
be used on a voluntary basis, have the status of
guidelines only, and be freely available for any
rental company in the European Union, and not just
ERA members.
As already stated, it is a difficult task, but one that
has at its heart the key goals of ERA: to facilitate
cross-border rentals and the creation of a panIRN
European market.
CONTACT ERA:
European Rental Association (ERA)
Avenue Marcel Thiry 204
B - 1200 Brussels
Belgium
Tel: + 32 2 774 9401
Fax: + 32 2 774 9690
www.erarental.org
E-MAIL:
Secretariat-Administration:
[email protected]
Secretary General:
[email protected]
IRN OCTOBER 2007
IRN 1007 ERA.indd 57
10/10/2007 12:23:02
zelig
Engine Driven Welders from 165A to 1000A // Power Generators from 2kVA to 2000kVA
Power & Welding Spec
Specialists
VISIT US AT SAIE
PAD. 35, STAND
C35 - D36
061IRN.indd 1
Gen Set S.p.A.
Via Stazione, 5
27030 Villanova D’Ardenghi
(PV) Italy
tel +39 0382 5091 r.a.
fax +39 0382 509244 r.a.
www.genset.it
[email protected]
09/10/2007 12:24:08
59
RENTAL PRODUCTS
Closer
B
obcat’s major new production plant in Dobris,
the Czech Republic, which opened earlier this
year, looks like many other construction
equipment factories – if perhaps a little cleaner
than most. But Bobcat is keen to emphasise that the
20000 m2 plant is more than just a new factory, it is
emblematic of the company’s new strategy.
This strategy is to increase the proportion of
equipment developed and built regionally, with
ultimately the goal being for 80% of all Bobcat’s
equipment to be built in the region where they will
be sold, shifting away from using the US as the main
production base for all equipment.
Scott Nelson, president of Bobcat Europe, says the
decision was taken in 2005 to invest aggressively
in Europe; “The vision is to source, design and build
in Europe the majority of products we sell in this
region.”
The 20000 m2 Dobris plant, located 35 km
southwest of Prague, will, says Mr Nelson,
“fabricate, weld, paint and assemble compact
loaders, mini-excavators and attachments.” He says
the facility, which is easily expandable to 31000 m2,
will accelerate Bobcat’s growth in the Euro, Middle
East and African region.
Mr Nelson says this is necessary because regional
markets require regional machines. He cites the 319
mini-excavator, the S100 skid steer and the T2250
compact telehandlers, all now built in Europe for
New owners
Bobcat’s sale by Ingersoll Rand to South Korea’s Doosan
Infracore is expected to be completed by the end of October,
said Bobcat’s president, Richard Pedtke, speaking to journalists
at Bobcat’s new Dobris plant.
And although unwilling to speculate about the implications
of the new owners for Bobcat, he was keen to reassure Bobcat
customers, owners and dealers. “One thing that Doosan very
much recognized was the spectacular independent dealership
network that Bobcat has – they understand it, treasure it and
don’t want to hurt it.”
He said the Bobcat brand was not under any threat of
disappearing; “They paid a lot of money for the brand – they
aren’t going to want to damage the brand”, said Mr Pedtke.
In practice, he said, it was likely that the only change to the
appearance of the machines will be the replacement of the small
Ingersoll Rand lettering with Doosan’s logo.
The deal will see Doosan’s larger equipment combine with
Bobcat’s compact range. “You’re not going to see dual branding
on the Bobcat machines”, said Mr Pedtke, “The big machines
Richard Pedtke, president and chief executive
will be Doosan. I think we’re going to stay pretty tied to the two
officer of Bobcat Company,
brands for these sizes.”
Doosan also makes mini-excavators and skid steers, so what will be the plans for these? “It is too
early to say”, says Mr Pedtke, “Doosan’s skid steer sales – 1500 units – are a minute part of the global
industry [which is around 100000 units]…They really want to drive the compact products and they
want Bobcat to take the lead in that.”
What about the rental sector, will the much broader range of products available from Doosan and
Bobcat open the way for some kind of captive rental operation like Caterpillar or Volvo Rents? It
seems unlikely; “We haven’t discussed having a captive rental channel…the rental business is very
important to us. I don’t think we would likely get into competition with our customers.”
Mr Pedtke said Doosan would be a good owner for Bobcat. “They are significantly bigger than our
current owner. But what is really attractive is that they are focused on construction equipment…
Bobcat is strong in the Americas and Europe, Middle East and Africa. Doosan is incredibly strong in
Asia Pacific, particularly Korea and China. Our combined strength makes us much more capable of serving
customers globally.”
Skid-steer loaders coming off the new line at Dobris.
IRN OCTOBER 2007
IRN Oct07 Rental Prods - Bobcat.59 59
10/10/2007 12:50:14
RENTAL PRODUCTS
60
the European market. He says that this will also
reduce lead times for customers – avoiding the
3 to 4 week delivery time from US plants – and
increasingly allow the company to “build to order,
not just in case.”
The Dobris plant will have an initial capacity of
around 900 units a month, although he says this is
well below the actual capacity of the plant, which he
says will be sufficient for the next five years.
The drive towards local product will have a positive
Dobris will produce mini-excavators up to 2 t operating weight.
What, where?
Bobcat now has five manufacturing plants worldwide:
LOCATION
Gwinner, US
Bismarck, US
Pont-Chateau, France
Dobris, Czech Republic
Wujiang, China
SIZE
69700 m2
44600 m2
18000 m2
22780 m2
2000 m2
PRODUCTS
Skid steers, loaders, excavators
Excavators, utility work machines, loaders
Telehandlers
Loaders, excavators
Skid-steers, mini excavators
BOBCAT EUROPE PRESIDENT, SCOTT NELSON:
“The vision is for Bobcat
Europe to source, design
and build the majority of
products we sell in this
region.”
YOU ARE INVITED TO EARN FROM
THE NEW GENERATION OF:
MICRO CRUSHER
Maximise your profit. Minimise your costs
Hire outlets wanted
T: +44 (0) 870 606 4949
www.redrhinocrushers.com
IRN OCTOBER 2007
10/10/2007 12:55:12
FREEZEMASTER...Pipe Freezing that works up to 88mm and Fast
The 610D is fitted with two high capacity
freeze heads and supplied with pipe
size reducers to freeze up to 61mm
(2" ID) or up to 88mm (3" ID) steel pipe
using the Upgrade kit.
610 UPGRADE
FREEZE MASTER LTD, UNIT A1 CONNAUGHT BUSINESS CENTRE, HYDE ESTATE ROAD, WEST HENDON,
LONDON NW9 6JL
TEL: 020 8205 7672
FAX: 020 8205 7674
www.freezemaster.co.uk
Roust-A-Bout
Heights: 4.6 m, 7.6 m
Capacity: 680 Kg
Series 2200 Lil’ Hoister
Heights: 1.6 m, 2.0 m, 2.7 m, 3.4 m
Capacity: 135 Kg
061IRN.indd 1
Series 2100 Contractor Lift
7.3 m
Capacity: 300 Kg
Series 2000 Material Lift
6.1 m, 7.4 m
Capacity: 300 - 450 Kg
Series 2300 Drywall Lift
Capacity: 70 Kg
Sumner Manufacturing Co, Inc (UK)
www.sumner.com
Unit A6, Haybrook Industrial Estate, Halesfield 9
Telford, Shropshire
telephone (44) 01952 586517
TF7 4QW, UK
facsimile (44) 01952 588920
09/10/2007 16:12:39
SEE US AT
SAIE 2007
Outside Area 44
Stand A/64
062IRN.indd 1
09/10/2007 11:00:18
63
RENTAL PRODUCTS
Product development for Bobcat’s European, Middle East and
African products will be carried out at Dobris.
The Czech facility includes a new powder coat paint line.
impact on other regions as well. It is possible, for
example, that Bobcat telehandlers – currently built
exclusively at the Point-Chateau facility in France
(the Sambron plant acquired by Bobcat in 2000)
– could well also be made in the US within five
years. In Asia Pacific, meanwhile, Bobcat’s Wujiang
facility is currently looking at a new 6-7 t excavator
that would be built specifically for China. (Bobcat’s
currently largest excavator is a 5 t model.)
At Dobris, meanwhile, work is underway to
increase the range of machines being produced. The
factory is currently working two shifts and employs
just short of 400 production workers. Robot welding
equipment carries out 85% of all welding in the
plant and “a very high percentage” of fabrications
are done in-house.
So far, three loader models are being built - the
S100, S130 and, just starting now, the S175. Other
models, including the 150, 160 and 185, will start
production either later in 2007 or at the start of
next year. The mini-excavator line can accommodate
machines up to 3 t and currently makes the 319, 321
and 323 models.
BOMAG Compact Series.
Every bit as good as we are.
Global effects
The Dobris plant will also benefit North American
customers in that production capacity has been
freed up at Bobcat’s Gwinner and Bismarck
facilities in North Dakota, where there is demand
for increased production of large-frame loaders,
mid- and large-sized mini-excavators, as well as the
Toolcat utility machine.
The facility, which actually started production in
July, represents an investment of almost US$32
million for Bobcat. Bobcat president Richard Pedtke
says it represents a change in the mentality of
the company, away from one in which the voice of
the US customer was heard above all others; “Our
factories now go beyond the ones in North Dakota
– we are here in the European Union and also Asia
Pacific. We are regionalising this business.” IRN
BOMAG Compact Series – great little compactors.
BOMAG is the byword for compaction equipment of highest performance standard. No wonder our compact
line is the greatest for gardening & landscaping, pipeline and trench applications. They’ll do everything we
want them to and more. More opportunities for your business. Best for Compaction – that’s BOMAG.
BOMAG · Hellerwald · D-56154 Boppard, Germany · Tel. +49 6742 100-0 · Fax +49 6742 3090 · e-mail: [email protected] · www.bomag.com
IRN OCTOBER 2007
10/10/2007 12:56:28
2 0 0 8
NEW
3-5 JUNE
Amsterdam RAI centre
I N T E R N AT I O N A L
RENTAL
E X H I B I T I O N
to
r e reasons
a s o ton s
3
1
2
3
visit IRE
“We
Business:
will be
to view new products and
services, and build new
relationships
Education:
to learn new skills and
market trends
Networking:
to meet like-minded
colleagues and future
business partners from
across the world
looking
to bring together
the whole rental
industry under
one roof”
Mr Gérard Deprez,
president of the European
Rental Association (ERA)
www.ireshow.com
Contact Ms. Gerdi Hondebrink (Project manager) on, Tel: +31 (0)547 27 15 66 / e-mail: [email protected]
IRE SHOW Advert Full page.indd 2
07/08/2007 11:44:40
65
Manitou has launched new
4 t telehandlers, and made them
RENTAL PRODUCTS
Buyers’ privilege
available in different versions
Manitou’s new Privilege
range of 4 t handlers.
for different buyers, including
rental. Patrick Hill reports.
M
anitou has two new 4000 kg
capacity telehandlers, called
Privilege, that are available
in ‘rental’ and ‘access’ versions.
The 13,5 m lifting height MT 1440
replaces the MT 1435 and the 17,5 m
MT 1840 replaces the MT 1740. Both
are in production now and available
globally.
The French company is offering the
handlers with three variations on the
standard model. Machines denoted R
are for rental and designed for those
who “want value for money above all,”
said Nick Egan, regional sales manager
at Manitou UK, speaking at the official
launch of the models in Budapest,
Hungary in early September. Rental
versions offer fewer options, such as
air conditioning, and less power (in
the smaller machine).
The A version is for use with an
access platform attachment and
features a control system offering
“total precision” in movement
control, as well as radio remote
control of telescopic movements. The
third variant, denoted EP, allows for
retrofitting of the A version control
systems.
The Privilege line embodies
Manitou’s efforts to anticipate the
“moving on of European norms;
[we are] trying to incorporate as
many of these now, “ said Manitou
president and CEO, Marcel Claude
Braud. The company has made safety
Instrumentation on the new Privilege models:
a dashboard screen displays boom
elevation angle and outrigger
deployment status.
and driveability major design
goals, and operator comfort,
“…set the best standards in the
world.”
The 10800 kg MT 1440 reaches
out to a maximum of 9,38 m with
1500 kg, and out to 5,1 m with its
maximum rated load of 4000 kg. The
11380 kg MT 1840 can place 700 kg out
to 13,2 m and 4000 kg to 5,0 m.
The two models are very similar
dimensionally: overall width is 2,38
and 2,40 m, height is 2,45 and 2,50 m,
and overall length is 6,13 and 6,27 m.
Turning radius for both is under 4 m.
A Perkins 1104C.44 T engine powers
the machines, delivering 74,5 kW in all
models excepting the 60 kW in the R
version of the MT 1440. A forward and
reverse, four-speed torque converter
drives the machines up to 25 km/hr,
and hydrostatic transmissions are
optional from January 2008.
Attachments include side-shifting
forks, a 1 m3 pickup bucket, a 0,9 m3
earth-moving bucket, and an access
work platform (for the “A” version)
with a 1000 kg capacity.
deployment status, and a
“help” screen guides the operator.
Another screen presents total
hours, incremental elapsed hours,
and time remaining until the next
major scheduled maintenance. It
also displays “maintenance overdue”
reminders and fault codes to guide
initial trouble-shooting.
Safety features of the models
include automatic prevention of
“excessive” movements and a parking
brake that automatically sets when
the transmission is in neutral. Entry
of a numeric code to override an
integral anti-theft device is necessary
to start the machine up.
Features to reduce operating costs
include modular boom wear pads, a
one-piece boom front end, and a drive
unit whose angle drive is internal –
there is no prop shaft. Covers protect
flex lines, hoses, control valves,
and tyre valve stems, and all fluid
containers are accessible at the front
of the cab. The operator can check
the hydraulic fluid level as he climbs
into his seat.
As to price, Manitou told IRN
N that,
“By introducing new [production]
technology and efficiencies, the end
user price of the product is more-orless the same.”
IRN
Operator comfort
The fully-enclosed cab measures
2m3 and isolates operating noise to
79 dB. It has improved heating and
de-misting systems and optional air
conditioning.
A dashboard screen displays
boom elevation angle and outrigger
The larger of the two models, the MT1440, with
a personnel basket attached. An access
‘A’ version is available
that provides more
precise boom
controls.
IRN OCTOBER 2007
IRN Oct07 Rental Prods - Manitou65 65
10/10/2007 12:57:48
REAL PEOPLE. REAL EXPERIENCES. WORLD OF CONCRETE.
“Everyone who sees
the big picture of the
building industry
knows that concrete
is the future. If you
have a long-range
view for your business
and want to be a topnotch player in the
industry, you need
to be here.”
Mark Garrison
MG Construction & Engineers, Inc.
Los Gatos, CA
T H E R E ’ S O N LY O N E.
ONE INDUSTRY RESOURCE.
ONE HUGE, HANDS-ON OPPORTUNITY.
ONE SURE WAY TO COMPETE.
JANUARY 22-25, 2008 | SEMINARS: JANUARY 21-25
Las Vegas Convention Center | Las Vegas, Nevada
Register online at www.worldofconcrete.com
and SAVE on Seminar and Exhibits-Only fees.
For more information, call (toll free) 866-962-7469
To exhibit: [email protected]
Full page.indd 1
09/10/2007 11:17:55
67
gives event rental companies a lucrative
VIEWPOINT
Rich people hold very expensive parties. This
market, but requires some international rental
cooperation along the way. Steve Hayward, IRN’s
events correspondant, reports.
Party on!
A
ny doubts that the party industry might have
been on the decline, since the party poopers
tried to ban Christmas for being non-inclusive
or the health and safety industry tied us up with
their endless demands for risk assessments and
health and safety statements, should be ended with
the news of three recent parties.
These were, first, the reported €14 million budget
for Sir Phillip Green’s (owner of a big UK clothing
chain, BHS) 55th birthday party in the Maldives for
a few well chosen friends. They were flown out on
specially chartered planes and had George Michael,
Ricky Martin and others to sing for them and no
doubt “happy birthday to you..”.
The second was a 60th birthday for Sir John
Beckwith. Budget unknown, but since it involved
flying 300 to Alpine ski resort Courchevel for a
country and western themed weekend and the act
for the night was Sheryl Crow, I do not suppose this
came cheap.
Third, as old age is not a pre-requisite for having
a big party, the millionaire former boss of Phones
4U hired the Natural History Museum in London
and coaxed Tina Turner out of retirement for a
children’s party.
All of which is good news for the party rental
industry, as they underpin the event organisers
and the superstars singing who can make more in
one night – over €2,5 million reputedly for George
Michael – than in a month of touring.
These are the parties making the headlines and
they are by no means the biggest, or even that rare.
With more and more millionaires and billionaires
seeming to be made every year, there are lots of
similar parties that do not get the PR touch, and
they seem to be on the increase.
So how are the rental companies fairing? Clearly, if
the party is offshore in somewhere like the Maldives,
an awful lot gets shipped in for the event as the
local market supply, if it exists, is hardly likely to be
big enough, up-market enough or reliable. When you
have cricket tours to places like the West Indies, the
British stadium seating companies and hospitality
box renters ship over there as the market locally
is only for that short period, once every few years.
Local demand would never sustain the investment.
If you are going to somewhere like Courchevel
to do an event, the chances are items will either
come from rental companies in Geneva or Paris or
will have been taken out on the trucks from the UK.
The rental companies have a firm grasp on how this
works and will step up when asked. The market, for
the serious players, is International and lucrative.
At an event we did in St Moritz for some 400
stockbrokers – having been given the keys to the
venue (a first for us) and asked to hand them back
afterwards – we were given carte blanche by the
town’s representatives as serious money was being
spent over a period of a week for this group.
While we used Geneva-based sound and lighting
rental companies, local caterers who hired locally
sourced tables and unremarkable chairs (there
being not much choice apparently), we brought all
the props, backdrops and special effects from the
UK. International effort produced an exceptional
party.
We have been involved in some spectacular
events, and not all in glamorous locations in the
Alps or in holiday destinations. At one recent event
near Manchester in the UK, not only did some 300 or
so guests get wined and dined, but flown in specially
from Israel was a forty piece orchestra and famous
lead singer to add to the fun.
Deep pockets certainly needed, but the results, as
I am sure was the case in all the parties above, were
memorable and what the clients wanted. So that’s
IRN
all fine by me. Party on dude!
THE AUTHOR: Steve Hayward is owner/managing director of
Amazing Parties. He can be contacted on Tel: +44 (0)870 759
1901 or +44 (0)7785 725029.
IRN OCTOBER 2007
IRN 1007 Viewpoint.indd 67
10/10/2007 12:25:09
POWERHOUSE
The largest international gathering place in 2008 for
the construction industries showcasing the latest
equipment, products, services and technologies.
11-15 March 2008
Las Vegas, USA
C O - L O C A T E D
W I T H
R E G I S T E R
O N L I N E
A T
w w w.cone xpocona gg. com
Sponsored by: Association of Equipment Manufacturers | National Ready Mixed Concrete Association | National Stone, Sand & Gravel Association | Associated General Contractors of America
Full page.indd 1
09/10/2007 11:19:25
69
from the world’s rental industry
Over 70 members of the Swedish Rental Association (SRA) held its annual convention near
Stockholm on 4 October. Delegates from rental companies and suppliers, included Lambertsson,
Swepac, Cramo, Ramirent, Dynapac and Bosch. They heard from several speakers, including a
representative from JLG Sweden, who urged rental companies to be careful when using non-OEM
supplied attachments with telehandlers.
■ Bryan Rich, executive vice
president and vice chairman of USbased Sunbelt Rentals, has announced
his retirement after 31 years in
the equipment rental business. Mr
Rich began his career in the rental
business with Logan Equipment Corp
in 1977, which was sold to NationsRent
in December 1998. Sunbelt Rentals,
which is owned by the Ashtead Group,
bought NationsRent in August 2006.
■ Speedy Hire has appointed exSam Hire managing director Eugene
Heather (below) as managing director
of its Irish operation, Speedy Ireland.
Mr Heather, who is a well-known figure
in the UK and Irish rental industry,
joins Speedy after leading Sam Hire in
Ireland for 19 years, during which the
business grew from a single outlet to
a national network.
Meanwhile, Speedy Hire’s finance
director Neil O’Brien is to leave
the company. Mr O’Brien joined the
UK company as finance director in
1999 and is leaving to pursue other
opportunities. Speedy said that it
plans for Mr O’Brien to remain in his
post until publication of the group’s
results for the year to 31 March 2008.
■ Ronald Kok, ex-president and
chief executive officer of Dynapac,
retired from the business at the end
of September. Since Dynapac was
acquired by Atlas Copco, he had
assumed the position of board member
of Atlas Copco’s Road Construction
Equipment Division. President of the
road division is Claes Ahrenjart.
sales and marketing. Jan Schmidt,
formerly product support manager,
has been named vice president,
product support systems of Wirtgen
Group. New product support manager
is Scott Lyons, who had been
Midwestern region sales manager
and vice president, sales and
marketing.
■ Wirtgen America has named
James McEvoy president and chief
executive officer of the company,
effective from 1 September. Mr
McEvoy was formerly vice president,
sales and marketing and group
channel development. He replaces
Stuart Murray, who has been named
president and chairman of Wirtgen,
a holding company for all Wirtgen
businesses in North America.
Jeff Wiley is Wirtgen’s new senior
vice president, sales and marketing.
Mr Wiley had been vice president of
■ Oshkosh Truck Corporation, parent
of JLG Industries, has appointed
Desmond Soh as president of
Asian operations. Mr Soh will direct
Oshkosh’s activities in Asia from an
office in Beijing and focus on business
expansion. He was formerly vice
president, chief representative for
government relations in China for
electronic component manufacturer
Flextronics.
Saubot honoured for
Haulotte growth
Alexandre Saubot, chief executive officer of the Haulotte Group, is the 2007
‘Entrepreneur of the Year’ for the Rhône-Alpes area in France. Haulotte’s
headquarters is located in the region at L’Horme, near Lyon.
Mr Saubot (pictured right) received the prize from Gilles Poncet, Lyon
business centre manager for Fortis Bank France, on 25 September in Lyon.
He is now in the national final, whose results will be announced on 16 October
in Paris.
The award recognizes the most successful company using criteria of
sustained growth in sales, profitability and employment.
FACES & PLACES
People news
■ Terex has appointed Glyn Goodwin
(below) as its UK regional sales
manager for the Terex Aerial Work
Platform (AWP) business, including
Genie, Terex Lift and Terex light
construction products. Mr Goodwin,
who will report to John Fuller, Terex
AWP UK divisional sales manager,
had been manager of Terex AWP’s
European used equipment business.
■ Deere & Company has named
James Field as president, worldwide
commercial & consumer equipment
division, and Markwart von Pentz
as president, agricultural division,
Europe, Africa and South America and
global harvesting equipment sourcing.
Mr von Pentz replaces H J Markley,
who fills the new position of executive
vice president, with responsibility
for worldwide parts services, global
supply management and logistics,
enterprise information technology,
and corporate communications. IRN
IRN OCTOBER 2007
IRN 1007 Faces & Places.indd 69
10/10/2007 12:24:08
F R E E
S U B S C R I P T I O N
F O R M
To receive/continue to receive your FREE copy of International Rental Newss each month you
must complete all the sections below and fax back to +44 (0)1892 786260 or send to:
The Circulation Manager, International Rental Newss, KHL Group, Southfields, Southview Road, Wadhurst,
East Sussex, TN5 6TP, UK.
Do you wish to receive/continue to receive International
Rental Newss each month?
■ Yes
■ No
Please specify your preferred FREE version:
■ Digital issue sent to you via e-mail on the day of
publication (please supply e-mail address)
■ Printed issue
■ Both digital and paper issues
To qualify you MUST sign and date this form:
OCTOBER 2007
(BLOCK CAPITALS PLEASE)
Name
Job Title
Company
Address
County/State
Postcode/Zip Code
Country
e-mail:
Tel:
Fax:
Signature
Date
(Please iinclude
(Pl
l d your country's
t ' iinternational
t
ti l di
dialing
li code)
d )
What type of organisation do you
work for?
(please tick one box only)
1 ■ Construction Equipment Rental
2 ■ Industrial Equipment Rental
3 ■ Homeowner/DIY Rental
4 ■ Agent/Distributor
5 ■ Manufacturer
6 ■ National/Regional/Local Government
7 ■ Other (please state)
What type of equipment do you
purchase, specify, use or rent?
■
■
■
■
■
■
■
■
■
■
■
■
■
Civil Engineering & Building Machinery & Equipment
Heating, Refrigeration and Air Conditioning
Equipment
Industrial Cleaning Equipment
Industrial Machinery & Equipment
Industrial Textiles & Protective Clothing
Industrial Vehicles
Materials Handling Machinery & Equipment
Mining & Oilfield Machinery & Equipment
Party, Entertainment, Festival
Tanks, Bins, Intermediate Bulk
Temporary Buildings
Weighing, Measuring & Testing Equipment
None of the above
(tick applicable boxes)
■ Agricultural Machinery & Equipment
What is the annual turnover of your
company in (US$ millions)?
■ Under $1Million
■ $1-2.9Million
■ $3-4.9Million
■ $5-19.9Million
■ $20-100Million
■ Over $100Million
Do you recommend,specify or
purchase?
(tick applicable boxes)
■ Construction Equipment
■ Industrial Equipment
■ Homeowner/DIY Equipment
World Construction Weekk is the newsletter
for the global construction industry
■
Tick here to receive FREE every week
For information on the magazines and directories in the KHL portfolio go to www.khl.com
The publisher reserves the right to only process and acknowledge complete forms and to send magazines
to those individuals who meet the publication’s terms of control. From time to time, KHL may allow
reputable companies to send you information by post, telephone or e-mail which may be of
interest to you: please tick the box if you prefer not to receive it.
■
FAX BACK ON +44 (0)1892 786260/784086 or REGISTER ONLINE AT www.khl.com/register
ADVERTISERS INDEX
COMPANY NAME
AFEC Pumps Europe BV
Aichi Corporation
Ammann Yanmar
Anmopyc
Atlas Copco Airpower NV
Bomag GmbH & Co. KHG Communications
CONEXPO-CON/AGG
Compact Power Inc
Cummins Power Generation Ltd
Digbits
Enarco SA
Euro Towers Ltd
FG Wilson (Engineering) Ltd
Faresin-Handlers Spa
Freeze Master Ltd
Gen Set SPA
Gesan
Hamm AG
Hanix Europe Ltd
Haulotte Group
Hewden Stuart
Hinowa Spa
Hitachi Construction Machinery (Europe) NV
Ingersoll Rand Bobcat Europe
JLG International
IRE (KHL Group LLP)
Komatsu Europe International NV
IRN Free Subs & Ad Index.indd 32
PAGE NO.
55
52
29
56
44
63
68
43
47
30
60
62
49
34
61
58
47
48
28
12
50
38-39
IFC
35
7
64
22-23
WEBSITE
www.afeceurope.com
www.aichiplatforms.nl
www.ammann-yanmar.com
www.anmopyc.es
www.atlascopco.com
www.bomag.de
www.conexpoconagg.com
www.cpiequipment.com
www.cummins.com
www.digbits.co.uk
www.enar.es
www.eurotowers.co.uk
www.fgwilson.com
www.faresinhandlers.com
www.genset.it
www.gesan.com
www.hammag.com
www.hanixeurope.com
www.haulotte.com
www.hewden.co.uk/needityougotit
www.hinowa.com
www.hcme.com
www.bobcat.com
www.cat.com
www.khl.com
www.komatsueurope.com
COMPANY NAME
PAGE NO.
Kubota Europe
26
Lawson Software Operations AB
32
Messersì S.p.A.
32
Muck-truck UK Ltd
30
Neuson Kramer Baumaschinen GmbH
33
Oil & Steel Spa
36
Orion Software
53
Palazzani Industrie Spa
62
Palfinger AG
11
Platform Basket SRL
41
Probst Handling Equipment
62
Red Rhino Crushers Ltd
60
Result Group Ltd
17
SDMO Industries
42
Sandhurst MFG Co
21
Sandvik Mining and Construction Oy, Breakers Lahti 4
Selwood Group Ltd
58
Skyjack Europe Ltd
46
Sumner Manufacturing
61
Tanfield Engineering Systems Limited
20
Tigieffe SRL
52
Towerlight Ltd
29
Trimble Navigation Ltd
14
Vermeer International
OBC
Weber Maschinentechnik GmbH
31
Western
25
World of Concrete (Hanley Wood Exhibitions)
66
WEBSITE
www.kubota.fr
www.lawson.com/rental
www.messersi.it
www.mucktruck.co.uk
www.neusonkramer.com
www.oilsteel.it
www.orion-soft.com
www.palazzani.it
www.palfinger.com
www.platformbasket.com
www.probst-handling.co.uk
www.redrhinocrushers.com
www.rentalresult.com
www.sdmo.com
www.sandhurst-mfg.com
www.sandvik.com
www.selwoodpumps.co.uk
www.skyjackeurope.com
www.sumner.com
www.tanfieldgroup.com
www.airo.it
www.towerlight.net
www.trimble.com
www.vermeer.com
www.webermt.de
www.worldofconcrete.com
10/10/2007 14:52:17
71
&
To advertise in the products & services directory
please contact Paul Watson on:
Tel: +44 (0)1892 786204 e-mail: [email protected]
ACCESS EQUIPMENT
ACCESS PLATFORMS
ACCESS PLATFORMS
PRODUCTS/SERVICES
PRODUCTS/SERVICES DIRECTORY
ACCESS PLATFORMS
The world’s
Euro Towers Ltd has
become one of the
leading manufacturers
of Aluminium Towers
and Access products
supplying quality
equipment throughout
the world.
2007 Euro Towers
BROCHURE
NOW AVAILABLE !
smallest
scissor lift
new and used
access
specialists
ACCESS PLATFORM SALES LIMITED
Leewood Business Park,
Upton, Huntingdon, PE28 5YQ
Tel: +44 (0) 1480 891251
Fax: +44 (0) 1480 891162
New Look.
Same Great
Products.
Tel: +44 (0) 1691 676235
Tel:+44 (0)1604 644774
Fax:+44 (0)1604 499544
www.eurotowers.net.
[email protected]
Fax: +44 (0) 1691 676239
www.accessplatforms.co.uk
www.skyjackinc.com
No need for ladders
or steps
Ideal for indoor & low
level use
Safe and simple
8 seconds to reach
full height
1.63m platform height
gives 3.63m average
working height
240kgs working load
No formal training
needed
Battery powered with
universal charger
To arrange an on-site demo call:
+44 (0)1244 833 111
or email: [email protected]
www.popupproducts.co.uk
AC CESS
PLATFORMS LTD
ACCESS PLATFORMS
Pill
Seven
BridgeBridge
Ind. Estate
PillWay,
Way,
Severn
Ind.
Caldicot,
Gwent NP26
5PU
Estate Caldicot,
Gwent
NP26 5PU, UK
Specialists in the sale of
New & Used Powered
Access Platforms
visit our New Website:
www.accessplatforms.com
to view our current available
machines
Contact:
[email protected]
Tel: +44 (0) 1291 421155
Fax: +44 (0) 1291 423236
To advertise in the
products & services
directory please contact
Paul Watson on:
Tel: +44 (0)1892 786204
companies 8 times a year !
Tel: +44 (0)1892 786204
the World’s Top Rental
Tel: +44 (0)1892 786204
A range of one piece,
CHIPPERS &
SHREDDERS
passively powered
folding access towers ranging
from 2.5 metre to 6 metre
working heights.
IRN/03/07-4
n Unique
GreenMech Ltd
A Turner Comapany
n Patented
n Safe
n Manoeuvrable
Reach over 9,000 of
towermatic T series….
n Efficient
Reach over 9,000 of
• the original & the best
• 60 years experience
• extensive product range
• Customised painted
tower option
• dedicated design team
• ISO & EN certified
• WAHR Compliant
To advertise in the
g
Tou
h, R e
l ia b le &
S af e
products & services
n Minimal training
n Conforms to
BS EN 1004
Paul Watson on:
Distributors
required
Tel: +44 (0)1892 786204
Tel: +44 (0) 1772 456191
www.towermatic.com
Revo
l u ti o
nar
yD
is c
- bl
Contact us on :
ad
e
+44 (0) 1789-400044
[email protected]
Woodchippers,
Shredders & Stump Grinders
Engineering for a Greener Enviroment
IRN OCTOBER 2007
directory.indd 71
11/10/2007 09:09:16
PRODUCTS/SERVICES
72
CLEANING /
FLOOR CARE
DRYING SOLUTIONS
GENERATORS
LANDSCAPING /
GROUND CARE
Cleancare int - experts in carpet
and upholstery cleaning
z Machines form 17L to 65L.
z Perfect for the Rental Industry.
z More durable than anything on
the market.
z Compact and light.
z Make bigger profits.
z On board heat for clean carpets
and upholstery.
Range from (30 kva - 3000 kva)
z Easy to use effective attachments.
z Customers will be delighted with
474034
476103
results!!!
z Ring now for free demonstation.
Tel: +44 (0) 20 7639 0778
Fax: +44 (0) 20 7639 6169
www.cleancareint.co.uk
COMPRESSED AIR
T H E
G R E E N
EARTH DRILLS &
TRENCHERS
LIGHTING TOWERS
Noise levels
as low as
58dBA
I N N O VAT O R
G
G
G
N
IIN
IIN
KIIIN
K
KK
A
A
G
G
NG
N
N
RE
R
BR
B
K
K
A
A
EEA
EE
B
R
R
B
B
NEWS
80 PAC80
80
80
80
SULLAIR
Pac80
80
80A compact pneumatic pa
PETROL & DIESEL
DRIVEN GENERATORS
1 to 70 kVA Powered by Honda,
Yanmar, Kubota, Isuzu & Perkins
package AT LAST
A portable compressor + paving breaker
Performance
Efficiency
Portability
Reliability
Te l : + 4 4 ( 0 ) 1 9 3 3 6 7 7 9 1 1
[email protected]
www.stephill-generators.co.uk
: A revolution in compressed air
: Low Whole Life Cost
: One man operation
: For years to come
For any general information
regarding this product,
please contact us at
[email protected]
or by phone at
00 33 (4) 77 96 38 31
w w w . s u l l a i r. c o m
Auger Torque Europe Ltd
Hazleton Cheltenham
Gloucestershire.
GL54 4DX ENGLAND.
Tel: +44 (0)1451 861652
Fax: +44 (0)1451 861660
www.augertorque.com
FOR THE BEST
CHOICE IN MOBILE
FLOODLIGHTING
Henry Cooch & Son Ltd
Unit 2, Platt Industrial Estate,
Estate,
Borough Green, Sevenoaks
Kent TN15 8LN. UK
TEL: +44 (0)1732 884484
FAX: +44 (0)1732 882681
Web: www.henrycooch.co.uk
MOBILE, PORTABLE & STATIC FLOOD
LIGHTING TOWERS
Static & Mobile
Generator Sets
DIESEL TANKS
Henry Cooch
& Son Ltd
BRILLIANT LIGHTING
GENERATORS
360º
Rotation
Generator Parts
Service & Repairs
Fixed Vertical Mast
4 x 1000 MH Lamps
360˚ Mast
SuperSilent
80hr Run Time
FULL RENTAL
SPECIFICATION
+44 (0)1775 840020
E: [email protected]
www.sandhurst-mfg.com
u
n
GLOBAL
ADR APPROVED DOUBLE
SKIN DIESEL TRANSPORT
IBC’S: 959-3000 LITRES
ENVIRONMENTAL CONTAINMENT SOLUTIONS
T +44 (0)1454 227 277
F +44 (0)1454 227 549
To advertise in the Products &
Services Directory
Tel: +44 (0)1892 786204
Fax: +44 (0)1892 786258
IRN OCTOBER 2007
directory.indd 72
11/10/2007 09:11:07
73
LONG REACH
EXCAVATORS
MINI EXCAVATORS
PIPE FREEZING
ACTIVE CAPILLARY
Patent Electronic
Refrigeration Delivery
Pipe Freezing for
Professionals
PRODUCTS/SERVICES
LIGHTING TOWERS
The day you invest in the Freeze Master is the
last day you ever do a tedious, time-consuming
drain down. With this compact, robust, portable
electric pipe freezing machine you can isolate a
faulty fitting, remove it, service or replace it and
be off to your next job within half an hour. And
all without draining down or even locating the
shut-off valve.
T:+44 (0)20 8205 7672
F:+44 (0)20 8205 7674
PORTABLE CABINS
MATERIALS HANDLING
Office, accommodationsanitary containers
AEM LIFTING LTD
SELF DRIVE HIRE
OF VERSA-LIFTS
FROM OUR DEPOTS
IN THE UK AND BELGIUM
VERSA-LIFT
25/35
40/60
60/80
CAPACITY
16300 Kgs
27300 Kgs
44800 Kgs
Tri-Lifter
150BW
68000 Kgs
JAPANESE
CRAFTSMANSHIP
CONTAINER
tel: +44 (0)161 335 2331
web: www.hanixeurope.com
VT1 Superlight - The market
leader in UK and Ireland
Hydraulically operated mast.
Distributor / Agent and rental
enquiries worldwide are welcomed.
Contact: Ray Caulfield on
0044 (0) 7970 140680
Dieselstr. 8 49733 Haren (Germany)
Phone: +49 (0) 5932 506-0
Fax: +49 (0) 5932 506-10
[email protected]
www.container.de
Tel: +44 (0) 1302 860300
Fax: +44 (0) 1302 860301
Website: www.aemlifting.com
MOBILE COMPACT
CRUSHERS
e-mail: raycaulfi[email protected]
MINI DUMPERS
&
To advertise in the
products & services
Paul Watson on:
Tel: +44 (0)1892 786204
PUMPS
n High Productivity
n Built for strength
n Easy to maintain
n Simple and safe to use
n Multi quick fit
accessories
n High return on
investment
Reach over 9,000 of
Manufacturer of Recycling Equipment
Tel: +44 (0)1892 786204
T 0870 606 4949 F 0870 606 3939
Tel +44 (0) 1566 777140
Fax +44 9)) 1566 777706
www.mucktruck.com
To advertise in the
products & services
Paul Watson on:
Tel: +44 (0)1892 786204
IRN OCTOBER 2007
directory.indd 73
11/10/2007 09:10:24
PRODUCTS/SERVICES
74
PUMPS
PUMPS
SOFTWARE SOLUTIONS
SOFTWARE SOLUTIONS
Specialist IT solutions for the rental industry
Dri-Prime
automatic
self priming
contractors
pumps for
sales and
re-rental
inspHire
the software people
Rental Software...
For YOUR Business
Since 1997 we have implemented
inspHire in over 500 rental companies,
making us the most widely used rental
mangement solution in the industry.
Whatever the size of your business,
inspHire can offer a user-friendly
solution that’s right for you.
Godwin Pumps Limited
Quenington, Cirencester, Glos. GL7 5BX
Tel: 01285 750271 Fax: 01285 750352
www.godwinpumps.co.uk
To find out how we can drive your
business forward call us today
[email protected]
www.inspHire.com
SURFACE PREPARATION
EQUIPMENT
Pioneer Pump
pride in performance
Pioneer Pump Limited is a global
manufacturer of high quality, high
performance pumping equipment that
is used throughout the world.
Reach over 9,000 of
Tel: +44 (0)1673 860709
www.surfacepreparationgroup.com
[email protected]
Tel: +44 (0)1892 786204
ROAD WORK SAFETY
PRODUCTS
Safe Measures from
QUATTRO
www.pioneerpump.co.uk
Tel: +44(0)1449 736777
Fax: +44(0)1449 737322
E:[email protected]
Blast it!
Plane it!
Strip it!
Grind it!
Mix it!
[email protected]
www.berghaus-verkehrstechnik.de
Touchstone
Group is
Microsoft’s
number 1 UK Partner
with over 120 man years
of experience in delevering
integrated technology solutions.
Touchstone Group understands
your buisness and how to deliver
a single intergrated solution which
dramatically improves buisness
performance.
Customers such as SPEEDY HIRE,
RMD KWIKFORM and ARCOMET
are choosing to work with
Touchstone Group
For more information on how
Touchstone Group is delivering
measurable improvements
for businesses like yours
visit: www.touchstone.co.uk
call: 0800 0345 424
To advertise in the
products & services
directory please
contact
Paul Watson on:
Tel:
+44 (0)1892 786204
e-mail:
[email protected]
IRN OCTOBER 2007
directory.indd 74
10/10/2007 11:36:54
75
WELDER EQUIPMENT
& SUPPLIES
Event Seating
Lincoln Electric Europe
PRODUCT & SERVICES
DIRECTORY
The strongest instant seating
system for events, idiot-proof.
Visit our website
for more information.
Take the adVANTAGE
An Engine Driver Welder ideal for
Site, Construction, Pipe and Rental
Markets – Vantage 400, 500 and
Ranger 305 D.
Why Buy Anything Else?
PRODUCTS/SERVICES
TABLES/OUTDOOR
EVENTS
Read by senior managers and buyers of
rental companies worldwide, IRN offers
you the manufacturer, a perfect vehicle
to advertise your company’s product’s
and services. Directory Advertising
remains the most cost effective way of
guaranteeing a constant presence within
IRN
KEY BENEFITS INCLUDE:
www.foldtable.com
T +31 (0)162 45 31 61
www.lincolnelectric.eu
WELDER GENERATORS
Over 20
models
to
choose
from!
n A full year’s presence
n Reach rental companies in mature &
emerging markets
n 9,200 circulation
n Full colour advertising
n Specific heading of your choice
n FREE hyperlink from digital issue to
your company website
n FREE production service if required
1 Column width
EX-STOCK FOR IMMEDIATE DELIVERY!
Telephone +44 (0) 1670-590300
Fax + 44 (0) 1670-590301
To advertise in the Products &
Services Directory
Tel: +44 (0)1892 786204
Fax: +44 (0)1892 786258
depth (cm)
Engine Driven Welding Generators
from 200-800 Amps D.C.
• Auxiliary output from
2-30 kVA - multi voltage
• Air or water cooled, 3000 or 1500 rpm
SPECIAL PIPELINE
MODELS ALSO
AVAILABLE!
Price:
£90/a135/$180
per column/cm
please contact
Paul Watson on:
Tel: +44 (0)1892 786204
Example: this ad = £540 per year Fax: +44 (0)1892 786258
IRN OCTOBER 2007
directory.indd 75
11/10/2007 09:12:05
Full page.indd 1
09/10/2007 11:19:59

rental - KHL Group

Transcription

Similar documents

facility rental - Leitersburg Cinemas

on your alamo rentals.

La Roca Studios La Roca Studios

Information and floor plans

Drive off with a free upgrade.

Homes for Rent, Houses for Rent | FreeRentalSite.com

Make any occasion STYLISH.

GIVE AWAY! - Millennium Skate World

THE SUITE LIFE - Concord Suites