portfolio - Artisan Communications

artisan communications
301 DOOLEY ROAD • NORTH LITTLE ROCK, AR 72116 • (501) 771-5588 (LAND) • (501) 690-7777 (CELL) • [email protected]
WEB SITES
PRINT PRODUCTION
STRATEGY
BIOS
PACKAGE DESIGN
PRESENTATIONS, DISPLAYS
& POSTERS
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artisan communications
301 DOOLEY ROAD • NORTH LITTLE ROCK, AR 72116 • (501) 771-5588 (LAND) • (501) 690-7777 (CELL) • [email protected]
WEB & INTERACTIVE DESIGN
Artisan Communications developed an
award-winning Web site geared toward
middle-school students, their parents
and teachers. Editors at Weekly Reader
utilized the site as a research tool for
antibiotic resistance, then featured the
site in the December 2003 issue of
Current Health 1, distributed to
100,000 students in the U.S. The PBS
TeacherSource Web site as features the
site.
Special Features:
•Original Music & Games
•Original Photos & Illustrations
•Middle School Teaching Kit
•Featured In Weekly Reader
Project: Save the Antibiotic Web site and Public Awareness Campaign
Taking a “School-house Rock” approach, Artisan created a cast of characters for the site—from the rock band
Bacteria, led by lead singer Staph, to Captain Antibiotic (an evolution of the Antibiotic Boy character.) Original
rock music was recorded in Nashville.
Provider
Advertising
Developing the Web
site was only half the
battle. Getting the
word out to
healthcare providers
was accomplished
through traditional
advertising and
marketing. This
advertisement was
created for local
industry-related
magazines.
Communications
Calendar
A communications
calendar, incorporating
important Arkansas
events and national
health observances,
was established to
assist the AFMC in
planning public
relations “pushes.”
Project: Corporate Web Site
Artisan worked with the AFMC Communications Department to analyze and plan a new corporate Web site that met the needs of internal and external
audiences. Acting as the project leader and art director, Artisan provided Web development training, graphic interface design and testing, communications
consultation, and process documentation to train the communications team to maintain and grow the site.
Project: Web Site Redesign
The new site uses an array of multimedia
tools—videos of past performance
highlights, a music jukebox, an online
store, and a photo gallery—to
communicate with VOENA’s extensive
family of choir members, international
audiences, potential booking agents, and
the news media. Artisan redesigned the
VOENA logo and promotional materials,
and assisted with the online presentation
for the Winter 2005 “Holidays at the
White House” program.
VOENA: VOICES OF EVE ‘N ANGELS
The choir, ages six to eighteen, performed at
the White House, KGO Radio, Davies Hall,
Carnegie Hall and toured China, Japan,
Puerto Vallarta, Italy, Greece. They have
performed for Presidents Bush & Clinton and
for Pope John Paul II at the Vatican in Rome.
In 2005, they represented the United States
at the World Expo in Japan.
OTHER WEB SITE DEVELOPMENT
OTHER WEB SITE DEVELOPMENT
OTHER WEB SITE DEVELOPMENT
artisan communications
301 DOOLEY ROAD • NORTH LITTLE ROCK, AR 72116 • (501) 771-5588 (LAND) • (501) 690-7777 (CELL) • [email protected]
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PRINT PRODUCTION
Project: “Thank You” Ad for National Nurse Week 2004
When Cedars-Sinai Medical Center wanted to say “Thank You” to their nurses nationally, they chose Nurseweek as the venue and Van Communications (now PR
Pacific) for the concept and design. Ms. Anderson was part of a three-member creative team, responsible for concept, design, and production.
Project: Consumer Awareness: Diabetic HbA1c Testing
Artisan Communications created a series of public awareness ads geared to older Arkansans with Type I or II Diabetes, informing them about the
HbA1c test and encouraging them to talk to their primary care physician.
Project: Annual Reports To The Community
From 2000 to 2003, Artisan helped to create the lead messages for the San Juan Regional Medical Center annual reports to the community. From
concept to finished project, Ms. Anderson worked closely with a team of writers and the hospital marketing department.
Project: “Thinking About Quitting Smoking?”Consumer Ad Campaign
Artisan Communications created a series of public awareness and provider information ads, radio spots, Web components and consumer information materials geared
to older Arkansans, encouraging them to quit smoking by contacting the Arkansas Department of Health’s “Stamp Out Smoking” hotline or by visiting one of the
fourteen cessation clinics in the Arkansas Smoking Cessation Network.
Project: Fund-Raising & Marketing
Ms. Anderson volunteered to work on marketing and fund-raising projects for The Weekend Theater during the 2004-05 season. In addition to volunteering time at
various events, she developed a number of collateral materials to promote ticket sales, advertise theater productions and raise money through donations. This gift
certificate was developed to encourage participants to buy tickets in advance and bring a friend.
Related Project: Arkansas
Smoking Cessation Network
Artisan developed a secure,
database-driven Web site to
collect data from the 14 smoking
cessation sites for statistical
analysis. An online bulletin board
facilitated communication
between the cessation trainer in
Little Rock and the network
facilitators around the state.
Artisan provided consultation on
communications protocols and
guidelines.
Project: Arkansas Smoking Cessation Network, SOSworks
In our print and Web advertising campaigns for providers, we asked the question “What if you could undo smoking?” Utilizing a computer screen as the template for
our ad emphasized the metaphor. Providers got the message — and hit the Web site for more information!
Project: Arkansas Smoking
Cessation Network,
SOSworks, Companion SOS
Advertising
These consumer awareness
materials used positive
messages and affirmative
statements. Smokers were
encouraged to call even
when they were just
“thinking” about quitting.
Materials pictured here:
11”x17” provider poster;
4”x9” tri-panel brochure;
AFMC consumer Web
module landing page; and
billboards for the White
River Medical Center ASCN
office.
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Project: The 2002 Ilima Awards
Working with Sandy Van from PR Pacific, Ms. Anderson created a series of identities
for the 2002 Ilima Awards. Result? The design won the 2003 Ilima Awards.
Project: Corporate
Advertising
Designed for regional and
state-wide trade industry
magazines, this campaign
promoted awareness of
AFMC, their services and
products, and their vision
statement.
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Project: Pneumonia Vaccine
Artisan Communications created a series of public awareness ads to promote consumer awareness geared to older Arkansans,
encouraging them to get vaccinations against pneumonia. Targeted to Medicare recipients.
MISCELLANEOUS PRINT PROJECTS
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OTHER PROJECTS: PRINTED MEDIA
artisan communications
301 DOOLEY ROAD • NORTH LITTLE ROCK, AR 72116 • (501) 771-5588 (LAND) • (501) 690-7777 (CELL) • [email protected]
Project: Advertising Plan [Jan-Jun 2005]
Artisan developed this advertising plan and budget for the Human Resources department of a busy
Southern California hospital. A mini-report on each publication featured demographics, editorial
calendars, and color commentary.
STRATEGY
artisan communications
301 DOOLEY ROAD • NORTH LITTLE ROCK, AR 72116 • (501) 771-5588 (LAND) • (501) 690-7777 (CELL) • [email protected]
PACKAGE DESIGN & PRODUCTION
Final Design with Client Revisions.
Project: Brand Development/Initial Package Design
The Ovulook™ Ovulation Tester packaging project began with market and
product-line profiling. Artisan hit the pharmacy product aisles and suggested a
variety of engaging packages. Target audience: 30-40 year-old, affluent, females
currently having difficulty or trying to become pregnant.
The design and printing of the OvuLook™ package involved an international team working in Hawaii,
Arkansas, New York City and the Czech Republic.
Project: Brand Development and Package Design
Pictured: Front and back of 40lb. plastic bag art. Preliminary marketing
materials, including POS Display designs, were created.
artisan communications
301 DOOLEY ROAD • NORTH LITTLE ROCK, AR 72116 • (501) 771-5588 (LAND) • (501) 690-7777 (CELL) • [email protected]
POSTERS, PRESENTATIONS & EXHIBITS
Project: “Independent Choices” Presentation
Serving as communications consultant in this response to a RFP from the State of Colorado to develop a state-wide public information
awareness campaign on consumer direction. She developed a strategic marketing plan and budget; the campaign concept and several :30 sec
television commercial scripts; and all presentation materials.
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Project: CDC Antibiotic Awareness Conference • Atlanta Georgia, 2002 • Sacramento, California 2003
Pictured: 20’x8’ Display Background. [Not shown: Information kiosk and presentation, handouts and other collateral materials]
Project: Theater Production Poster for: Proof [left inset: self-mailing flyer]; Candide [original illustration from CD.]; and Angels in America
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Local Promotional Poster
for “United We Stand”
Performance
SHANNON L. ANDERSON
301 DOOLEY ROAD • NORTH LITTLE ROCK, AR 72116 • (501) 771-5588 (LAND) • (501) 690-7777 (CELL) • [email protected]
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CAPABILITIES
Marketing Communications Strategy
Artistic Direction & Concept Development
Media Forecasting & Market Profiling
Design & Production Art for Print, Broadcast,
Interactive & Digital Media
Fluent in Adobe CS3 and Web Design products
7
SPECIAL INTERESTS
Healthcare:
• Human Resources: Recruitment &
Retention
• Public Information & Social Marketing
Campaigns
Product & Package Design
Corporate Identity & Branding
Presentation Development & Training
Small Business Marketing/Advertising & Planning
Restaurant & Food Industry Design
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LARRY MARTIN
301 DOOLEY ROAD • NORTH LITTLE ROCK, AR 72116 • (501) 771-5588 (LAND) • (501) 690-7777 (CELL) • [email protected]
T
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RELERK
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Marketing Communications Strategy
Concept Development
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look s
erious
Proposals & Presentations
.
Web Development
Photography
SPECIAL INTERESTS
Sailing, Camp-Cruising
Flying: Light Sport Aircraft
Urban Environs
Economic Development
Health Care Communications
Telecommunications
Sting
CIVIC BOARDS
1000 Friends of New Mexico (former)
Hot Springs Documentary Film Institute
Enterpris
e Center
Bathho
use R
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cs
tovoltai
Solar pho