—Profile of HOTAI MOTOR CO., LTD.—

—Profile of HOTAI MOTOR CO., LTD.—
Excelling Today’s Dream
Hotai Motor is always on the go to pursue the ideal. By putting the new vision, “think outside the box and challenge your
dreams”, as its goal, Hotai Motor is realizing its dreams today and excelling to overcome all obstacles with courage, create
irreplaceable value, and challenge the extreme, in order to surpass over the dreams!
Hotai Motor Basic Data
Establishing date: September 1947
Headquarters location: 4th and 8th to 14th Floors, 121 Songjiang Road, Taipei City.
Founder: Mr. Huang Lieh-Ho
Group Chairman: Mr. Su Yann-Huei
Chairman: Mr. Huang Nan-Kuang
Vice Chairman: Mr. Kono Hiroshi
President: Mr. Justin Su
Capital amount: NT$5.462 billion
Sales turnover: NT$89.7 billion (2012)
Employees: 501 people (Feb. 2013)
Product brands: TOYOTA, LEXUS, HINO Trucks, TOYOTA Industrial Equipment
NT$
13.76
NT$100mn
NT$100mn
Total Market
Operating Revenues
1,200
40%
EPS after Tax
13
Profit after Tax
90
12.06
12
38%
1,100
34%
35%
1,000
32%
29%
900
11
80
32%
10
31%
29%
30%
70
8.89
8.36
9
27%
800
700
25%
60
25%
8
6.44
22%
6
6.23
20%
6
4.6
40
500
7
6.23
50
600
5
3.94
30
400
300
10%
4
2.6
3
20
1.83
200
2
10
100
1
483
603
575
763
873
659
710
530
724
743
860
897
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
0
Total
Market
0%
9
14
21
34
45
35
34
25
32
48
66
75
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
0
0
347K
399K
414K
484K
515K
366K
327K
229K
294K
328K
378K
366K
vehicles vehicles vehicles vehicles vehicles vehicles vehicles vehicles vehicles vehicles vehicles vehicles
01
Excelling today’s dream - Core Management Team
Founder Huang Lieh-Ho I For a Beautiful Life and a Peaceful Society
Huang was born in Lugang Township, Zhanghua, on 10 January 1912. His father died when he was small, and he was
raised by his widowed mother. Along the way, he studied and worked. At 27, he and other five partners with similar
ideals and beliefs went to Kobe in Japan to start up their business, Hotai Trading Ltd., to trade cotton and sundry items.
A few years later, eyeing at the development potential of the transportation industry in Taiwan, Huang went to Japan
again to discuss business with local industries. In 1949, Hotai signed the Taiwan sole agent agreement with Yokohama
Tire and TOYOTA Motors (the first overseas distributor of TOYOTA Motors). Further in 1952, Hotai became the first
overseas distributor of Hino Motors, Ltd.
Although Hotai became Taiwan’s sole agent for TOYOTA Motors and HINO Motors, there were ups and downs during
the operation. Although there were frequent setbacks, Huang never surrendered. From the first-time application for
establishing an auto-making factory in 1963 to the establishment of Kuozui Motors, it took Huang twenty-three years to
make his dream come true! Finally in September 1988, Zace, the first commercial vehicle built by Kuozui Motors, was
launched; and a new TOYOTA business began. From then on, the leadership of Hotai Motor in Taiwan’s auto-making
industry also took form.
By aiming to strengthen Taiwan’s economy with industry, Huang established Hotai Chemical Engineering (forerunner of
Weichuan Corporation) in 1953 to produce MSG and soy sauce to enrich the everyday lives of people. In believing that
the dairy industry could improve the living standard and nutrition standard of citizens and thereby promote rural
economic development and compensate food inadequacy, Huang established the dairy product department in the
beginning of the 1960s out of his insistence on establishing a “public company”. This started the diversification of
Wei-Chuan into an integrated food manufacturing company. Huang was also called the “Father of the dairy industry” in
Taiwan. With the food business diversification planning of Huang, Wei-Chuan became the largest food processing and
manufacturing company in Taiwan in the 1960s and 1970s.
With his business insight and intelligence, Huang returned to Taiwan to re-start his business after the end of WWII.
Eyeing the petroleum need in Taiwan in the postwar reconstruction period, Huang quickly obtained the distribution
contract from Exxon Mobil Corporation to ship petroleum from Shanghai and sell it in Taiwan. Also, eyeing the cane
sugar need of the China market, Huang shipped sugar from Taiwan to China and sold it in China. After shipping sugar to
China, Huang shipped petroleum from Shanghai to Taiwan with the same vessel to double the profit from both sides.
Later on, this practice built a good financial foundation for his business.
After gaining success in business, Huang spared no pain to participate in charity. In 1974, he established the Chun
Ching Social Welfare Foundation. In 1979, he established the Wei-Chuan Cultural-Educational Foundation. In 1985, he
established the Chun Ching Pediatric Nutrition Research Foundation. In addition to making substantial contributions to
society in terms of transportation safety, social welfare, home economics and pediatric nutrition, Huang further
established the Huang Lieh-Ho Social Welfare Foundation after retirement to focus on social charity and promote his
belief in “a beautiful life and a happy family” for “a peaceful society”. In addition to donating money for establishing the
foundation, Huang discussed various plans and worked with relevant employees at planned intervals. His spirit of total
devotion for Taiwan and feedback for society were well praised.
02
Excelling today’s dream - Core Management Team
Group Chairman Su Yann-Huei I Better than the Best.
To a person who has fallen in love with cars since he was small, it is the biggest happiness in life for him to work with cars.
It is even happier for him to work with a group of people having the same enthusiasm to make continuous breakthrough
and overcome the ups and downs of the business with never-ending passion, in order to lay the foundation for Hotai Motor
to be the leader of Taiwan’s automobile industry.
Employees of Hotai Motor are always self-demanding for two goals allowing them to get ready for any challenges at any
time. First is enthusiasm and integrity. Enthusiasm refers to the passion for work, that is, the spirit of faith to work, love for
work, and loyalty to work. Integrity is the basic principle for one to behave oneself in relation to others. As upholding
integrity not only the general rule for people to conduct themselves in society, participate in politics and do business, it is
also the unchanged motto of Hotai Motor over the past sixty years or so. Next is to “prepare for the worst in the best
moment.” This way, we can face the unpredictable future.
More than thirty years ago, as importing cars from Japan was banned by the government, Hotai Motor could only provide
after-sales service, and it was a big impact to operations. However, Hotai Motor kept running the business as usual
without changing its treatment for employees to overcome this period of hard time. This is because we are ready for
anything at any time.
Even if there are fruitful achievements in front of us, we never give up on any possibility to make improvement. No matter
what we are doing, we must ask ourselves three questions, “Have we worked with our full capacity? Are we satisfied with
this? Is there any better solution?” We always believe “Better than the Best”, in which, with harder work, we can conqer
every peak in front of us.
At present, the global auto market is facing a significant reform. From the development of automotive electronics and
environmental cars, and even to the changes in the sales system, this sustainability between the economics and the earth
has become a global trend. With this opportunity, the management and everyone at Hotai must stay alert to capture the
latest movements and get ready for the changes, in order to grasp the opportunities in the changing market and to
continue to lead Hotai Motor to a new peak in business.
03
Excelling today’s dream - Core Management Team
Chairman Huang Nan-Kuang I Employee Satisfaction, Customer Satisfaction
As the leading brand of Taiwan’s automobile market, we understand that there are many
people out there waiting for opportunities to beat us. Facing such a challenge, every
employee should stay alert, insist on providing the best products and services, and enforce
various customer satisfaction campaigns, in order to make the mission of Hotai Motor a
reality with the sincerest heart. This tells that LEXUS and TOYOTA can win the No.1 honor
for luxury vehicles and domestically made vehicles from J.D. Power CSI and SSI for years.
The winning of these awards in times of difficulty and adversity is praiseworthy.
As a benchmark company in Taiwan’s car market, we always follow our “heart” and think in
the position of customers and employees, in order to obtain the highest satisfaction upon
mutual trust and reciprocity. In the future, whether it is the cultivation of the niche affiliate
business, assurance of profit rate, increase of market share, continuous launch of various
innovative services and continuous cultivation of the Chinese market, we should pursue
our missions more aggressively. Also, we should maintain our CS leadership with greatest
effort, in order to earn employee satisfaction and bring accomplishments beyond
imagination to customers and shareholders, and dealers that have been working with us
over time.
President Justin Su I Think Outside the Box and Challenge Your Dreams
We believe that the road ahead is always filled with tests and challenges. Therefore, we
need to keep in the best condition at all times. We will continue to focus on CR cultivation,
make the best use of CR resources with innovative methods, and integrate the operations
of pre-sales, after-sales and the used car business. The work of customer classification
will be definately another focus as well. The synchronization of these projects, as a result,
works as our foundation to win the battle in the market.
Facing the changing global economy and business environment, our employees and
dealers listen to and count on the voice of customers and display passion in order to excel
customer’s expectation for us! Also, we must stay alert to any possible challenges,
continue to innovate, and reach to higher aims with greater courage that we can challenge
our limits at all times, in order to make continuous breakthrough and work for a brighter and
more promising future! Therefore, we must set “think outside the box and challenge your
dreams” as our common vision, hoping to achieve the targets of selling “400K TOYOTA
vehicles in the total market and occupying 40% in the shares” in 2015. This way, we can
march toward success and become the champion in Taiwan’s automobile market forever!
04
Excelling today’s dream - Organization Chart
Hotai Motor Organization Chart
Supervisor of the Board
Shareholder’s Meeting
Board of Directors
Auditing Division
Chairman
Huang Nan-Kuang
Vice Chairman
Kono Hiroshi
President
Justin Su
T&H
After Sales Service
Operations Group
LEXUS
Operations Group
Customer Service
Division
LEXUS Vehicles
Service Marketing
Division
Technical Service
Division
Division
LEXUS Service
Division
T&H
Vehicles
Operations Group
Administration
Operations Group
Corporate
Planning Group
Commercial Vehicle
Division
External Affairs
Division
Financial & Accounting
Division
TOYOTA Vehicles
Business Division
Administration
Division
Corporate Planning
Division
TOYOTA Products
Planning Division
Information System
Division
Parts Business
Division
Information Security
Committee
CS Committee
05
Excelling today’s dream
Affiliates
1.Chang Yuan Motor Co., Ltd.
6.Ho-An Insurance Agency Co., Ltd.
11.FTMS related businesses
2.Toyota Material Handling Taiwan Ltd.
7.Carmax Co., Ltd.
12.TMHS related businesses
3.Kuozui Motors Co., Ltd.
8.Hotong Motor Investment Co., Ltd.
13.Hoyun International Lease Co., Ltd.
4.Hotai Leasing Corporation
9.TMCI related businesses
14.Carmax Autotech (Shanghai) Co., Ltd.
5.Hotai Finance Corporation
10.GTMC related businesses
15.Guangzhou GAC Changho Autotech Corporation
Brands
Products
HINO
TOYOTA
8.Hotong
9.TMCI LEXUS
10.GTMC TOYOTA
11.FTMS TOYOTA
12.TMHS
Overseas
Business
LEXUS
1.Chang Yuan
2.TOYOTA Material
Handling
Manufacture
Hotai Motor
Group
13.Hoyun International
14.Carmax (Shanghai)
15.Guangzhou GAC Changho
3.Kuozui
4.Hotai Leasing
5.Hotai Finance
6.Ho-An
7 . Carmax
Multifaceted
Affiliates
06
Always Walking Ahead with a Multidimensional Product Range
Hotai Motor clutches the pulse of the world and has never stopped fulfilling customers’ needs. Hotai Motor is the distributor of the
well-known auto brands such as TOYOTA, LEXUS, HINO, and Toyota industrial equipment. The multiple product categories
include passenger cars, luxury cars, large trucks, buses and industrial machinery vehicles. Since the year of 2002, Hotai Motor not
only has been continually holding NO.1 market share through the years, but also has the most profitability in Taiwan’s automobile
market.
For giving Taiwan’s next generation a cleaner and better future, TOYOTA provides a series of green vehicles to fulfill the needs
of the customers in many ways. With the brand new TOYOTA Hybrid System, TOYOTA will definitely create an unlimited beauty
of green generation for the customers.
Domestically manufactured cars
CAMRY HYBRID
CAMRY
WISH
ALTIS
07
Always Walking Ahead with a Multidimensional Product Range
YARIS
VIOS
INNOVA
Imported Cars
PRIUS c
86
PREVIA
PRIUS
RAV4
LAND CRUISER PRADO
ALPHARD
08
Always Walking Ahead with a Multidimensional Product Range
With the possession of perfect craftsmanship, the fun-to-drive capability, the grooving beauty of pioneering exterior and the
spacious comfort of luxurious interior, LEXUS strickly expects itself in “The Pursuit of Perfection” with no room for compromise.
Combined with these features, the unrivaled hybrid electric engine leads the way as a pioneer of green technology with a vision
of moving the world forward.
LS
LS F SPORT
LS460 / LS460L
LS600hL
GS
GS 450h F SPORT
GS350
GS250
ES
ES300h
ES350
09
Always Walking Ahead with a Multidimensional Product Range
IS
IS300h
IS F SPORT
ISC
RX
RX F SPORT
RX450h
LX
LX570
CT
CT200h
CT200h F SPORT
10
Always Walking Ahead with a Multidimensional Product Range
Setting “think outside the box and challenge your dreams” as the business philosophy and “providing professional and sincere
services and exceeding customer expectations” as the business value, we aim to be the most trustworthy benchmark enterprise in
the large commercial vehicle industry.
Series 300
HINO Bus
Series 700
Series 500
Light bus-Coaster (imported from Japan)
Upholding the belief in ‘customers first’, Taiwan TOYOTA Industrial Equipment provides Taiwanese industries with innovative, safe
and quality products and services excelling customers’ expectations.
The scope of business and contents: distributoring TOYOTA industrial equipment, importing (exporting), selling, leasing and
repairing TOYOTA vehicles and parts.
Product contents: Forklifts, bulldozers, and mini tractors
Internal combustion series: Diesel and petroleum seated forklifts
Electric series: Seated 3-wheel/4-wheel type, stand-in lift trucks,
side-seat forklifts
Bulldozers: 430-900 kg
Mini-tractors: Pulling up to 13,000-70,000kg
Logistics consultation services
Bulldozers
Forklifts
Mini-tractors
11
Always Walking Ahead with a Multidimensional Product Range
As a partner of Hotai Motor, Kuozui Motors maintains a close capital relationship with Hotai Motor, and has created a perfect
model for division of labor in production and marketing. Due to the seamless cooperation between Kuozui Motors and Hotai Motor,
Kuozui Motors possesses high-standard production technologies and capacities with expectable long-term profit and development
among the global production groups of TOYOTA. In the future, Kuozui Motors will make continuous improvement in Taiwan’s
auto-making technologies and uphold the “customer first” belief to continuously provide quality products expected by Taiwanese
consumers through concerted efforts with Hotai Motor and contractors.
Framework Diagram
TOYOTA
HINO
Technical Cooperation
CBU / Parts
Taiwan’s Parts
Suppliers
Kuozui Motors
Parts Supply
Export / Import
GCC, Australia,
Japan, Philippines,
Thailand, Indonesia,
South Africa, etc.
Technical Support
Agency Car Sales
Chang Yuan Motor
Hotai Motor
Kuozui Motors Basic Data:
Establishing
Date
Capital
Kuozui Motors Share-holding Proportion
1984 / 4 / 9
NT$3.46 billion
Chung-Li Plant : 100,000 (cars / year )
Kuan-Yin Plant : 65,000 (cars / year )
Production
Capacity
2006
2,900
96,800
99,700
2007
1,700
98,600
100,300
2008
2,300 ( 70 )
65,600
2009
2,400 ( 60 )
90,900 ( 7,020)
2010
4,600 ( 50 )
2011
5,000 ( 10 )
2012
7,000 ( 20 )
Unit ︰Cars
Major
products
Trucks
TOYOTA 65%
67,900
HOTAI 30%
93,300
117,700 ( 30,450)
122,300
152,000 ( 50,630)
167,000 ( 66,950)
Cars
HINO 5% 157,000
174,000
( ) Export
Cars : CAMRY, CAMRY HYBRID, COROLLA ALTIS, WISH, VIOS, YARIS, INNOVA
Trucks : HINO small / medium / large truck, bus
12
Always Walking Ahead
Double High-Standard Operations, Industry-Recognized Production Capacity
■
High-Quality Production Technology
.
01. Production Technology Center
02. Kuozui
Motors won TOYOTA Quality Activity Achievement Award FY2011 in
Warranty Reduction by TMAP-EM for its application of fees and cases
reduction by at least 10% a year.
03. Production quality is approved by TMC over the years.
■
RD institution of KRDC
High-standard R&D capacity
Kuozui Motors R&D Center (KRDC)
Computer simulation &
analysis
Styling
Vehicle and Product
Planning.
Design
Testing
Export Sales of Kuozui Motors
■
Stepping on the accelerator for vehicle exports, reaching new highs for output and export of Kuozui Motors
After creating a historical record of a single month output at 14,000 vehicles of a single plant in Taiwan in May 2005, Kuozui
Motors, the manufacturer of TOYOTA vehicles in Taiwan, has been making continuous improvement in factory capability and
manufacturing technologies and aggressively cultivates overseas markets with great results. With the push of the significant
growth in export sales to the six GCC (Gulf Cooperation Council) countries, Kuozui Motors broke the record again by creating a
new single month output at 16,844 vehicles in July 2011. With the total of 174,000 cars manufactured in 2012, Kuozi has reached
a new record of manufacturing capacity in Taiwan auto industry.
With the advantage of the multifaceted experience in the
manufacturing, Kuozui Motors has pushed the steady growth
of the overall auto industry. In the future, following the gradual
recovery of the domestic auto market, export sales will
continue to grow. It is estimated that the prosperity of Kuozui
Motors and the upstream and downstream suppliers on the
supplier chain of the entire auto industry is expected. This is
also an important support for the profit of Hotai Motor.
2008
2009
2010
2011
2012
70 Vehicles
Export Sales of Kuozui Motors over the Years
7,080 Vehicles
30,500 Vehicles
50,640 Vehicles
66,970 Vehicles
TOYOTA Altis waiting for loading at Taipei Port: Kuozui Motors broke the vehicle export record of all domestic automakers in 2012 with a total export of 66,970 vehicles.
13
Service is Always One Step Ahead
The human-center spirit of Hotai Motor is the most important core value. From pre-sales marketing to after-sales
maintenance service, we make service more than just a job, and always create touching moments and satisfaction from
the angle of customers at all times.
Multifaceted After-Sales Service System
In order to become “the most trustworthy benchmark automobile group”, Hotai Motor realizes the TOYOTA Way (the operational
value of global TOYOTA business) in promoting after-sales services. The two major spiritual pillars of the TOYOTA Way are
“Continuous Improvement” and “Respect for People.” We challenge targets against the status quo at anytime, propose intelligence
and methods and realize them. We take every action to promote human progress. We treat employees well, listen to the voice of
customers, and contribute to communities and society as a whole.
Vehicle
sales
maintenance
service
customer
service
Multifaceted
Service
information
integration
system
customer
concerns
logistics
system
14
Service is Always One Step Ahead
■
Services across Taiwan through meticulous and complete channels
108 sales showrooms and 119 service workshops
Kuotu Motor
16 Sales Showrooms
Tau Miau Motor
17 Sales Showrooms
Zhongli /Xinzhu /Taoyuan /Toufen /Zhubei
Zhudong /Southern Zhongli /Yuanli /Bade /Miaoli /Yangmei
Longtan /Guishan /Southern Xinzhu /Nankan /Dagang /Taoying
18 Service Workshops
Binjiang /Xinzhuang /Yangming /Zhonghe
Sanchong /Tianmu /Tucheng /Linkou /Shulin
Yingge /Luzhou /Northern Yonghe /Danshui
Southern Songjiang /Puqian /Danfeng
15 Service Workshops
Binjiang /Xinzhuang /Yangming /Zhonghe /Sanchong
Tianmu /Tucheng /Linkou /Shulin /Yingge
Luzhou /Northern Yonghe /Danshui /Puqian /Danfeng
Xinzhu /Taoyuan /Zhongli /Toufen /Zhubei /Zhudong /Yuanli
Bade /Southern Miaoli /Yangmei /Longtan /Pingzhen /Gueishan
Southern Xinzhu /Nankan /Dagang /Taoying /Taoda
Taipei Motor
10 Sales Showrooms
Central Motor
Nangang /Shuangyuan /Xindian
Daan /Neihu /Badu /Wenshan
Xizhi /Ankeng /Dunhua
24 Sales Showrooms
Southern Taichung /Central Taichung /Tanzi /Yuanlin /Chaotun
Zhanghua /Dajia /Zhushan /Fengyuan /Xihu /Eastern Taichung
Lugang /Wenya /Puli /Dali /Northern Zhanghua /Nantou /Shalu
Beidou /Donghai /Daya /Northern Fengyuan /Taiping /Wuquan
16 Service Workshops
Nangang /Wanda /Xindian /Songshan
Daan /Neihu /Badu /Wenshan /Xizhi
Ankeng /Zhongzheng /Shenkeng /
Dawulung /Fuyuan /Donghu /Xinyi
25 Service Workshops
Southern Taichung /Tanzi /Yuanlin /Chaotun /Zhanghua
Dajia /Northern Taichung /Zhushan /Fengyuan /Xihu
Eastern Taichung /Lugang /Wenya /Puli /Dali
Northern Zhanghua /Nantou /Shalu /Beidou /Donghai
Erlin /Daya /Northern Fengyuan /Taiping /Wuquan
Lanyang Motor
2 Sales Showrooms
Luodong /Yilan
2 Service Workshops
Luodong /Yilan
Eastern Motor
Nandu Motor
2 Sales Showrooms
19 Sales Showrooms
Hualian /Taidong
Northern Tainan /Minxiong / Dounan
Eastern Tainan /Xinying /Western Tainan
Beigang /Jiali /Jiayi /Douliu /Guiren /Yongda
Puzi /Guantian /Lunbei / Shanhua
Southern Jiayi /Huwei /Annan
4 Service Workshops
Hualian /Taidong /Yuli /Meilun
19 Service Workshops
Northern Tainan /Minxiong /Eastern Tainan
Xinying /Western Tainan /Beigang /Jiali /Jiayi
Douliu /Guiren /Yongda /Puzi /Guantian /Lunbei
Shanhua /Southern Jiayi /Huwei /Annan
Kaudu Motor
18 Sales Showrooms
Northern Kaohsiung /Gangshan /Pingdong
Qishan /Chaozhou /Xiaogang /Jiuru /Fengshan
Hunei /Northern Pingdong /Qingnian /Nanzi
Ruifeng /Youchang /Donggang /Fenglin /Hengchun
Sando /Penghu (contract dealer) /Jinmen (contract dealer)
20 Service Workshops
Northern Kaohsiung /Gangshan /Pingdong
Qishan /Chaozhou /Xiaogang /Jiuru /Fengshan
Hunei /Northern Pingdong /Qingnian /Nanzi
Ruifeng /Youchang /Linluo /Donggang /Ligang
Fenglin /Hengchun /Sando
15
Service is Always One Step Ahead
21 Sales showrooms and 25 Service workshops
Kuotu Motor
4 Sales showrooms
Songjiang / Zhonghe / Xinzhuang / Yangming
4 Service Workshops
Binjiang / Xinzhuang / Zhonghe / Yangming
Tau Miau Motor
3 Sales showrooms
Taoyuan / Zhongli / Xinzhu
4 Service Workshops
Taipei Motor
Taoyuan / Zhongli / Xinzhu / Southern Miaoli
4 Sales showrooms
Renai / Nangang / Dunnan / Neihu
3 Service Workshops
Central Motor
Guangfu / Nangang / Xindian
4 Sales showrooms
Northern Taichung / Taichung
Southern Taichung / Zhanghua
4 Service Workshops
Lanyang Motor
Northern Taichung / Taichung
Southern Taichung / Zhanghua
1 Sales showroom
Luodong
1 Service Workshop
Luodong
Nandu Motor
2 Sales showrooms
Tainan / Jiayi
3 Service Workshops
Tainan / Jiayi / Dounan
Eastern Motor
1 Sales showroom
Hualian
2 Service Workshops
Hualian / Taidong
Kaudu Motor
2 Sales showrooms
Minzu /Chienkuo
4 Service Workshops
Jiuru /Pingtung /Minzu /Chienkuo
16
Service is Always One Step Ahead
■
Services across Taiwan through meticulous and complete channels
16 Sales Showrooms and 16 Service Workshops
Taoyuan Sales Showroom /S ervice Workshop
Taoyuan Sales / Service
8 Sales Showrooms
Xinzhuang Sales Showroom / Service Workshop
Xinzhuang Sales / Service
Taipei Sales Showroom / Service Workshop
Xinzhu Sales Showroom / Service Workshop
Miaoli Sales Showroom / Service Workshop
Head Office
Taichung Sales / Service
Head Office
Taichung Sales Showroom / Service Workshop
Lan Yang Motor
Nantou Sales Showroom / Service Workshop
Yuanlin Sales Showroom / Service Workshop
Lan Yang Motor
Daunan Sales Showroom / Service Workshop
Daunan Sales / Service
Jiayi Sales Showroom/Service Workshop
Tainan Sales / Service
Tainan Sales Showroom/Service Workshop
Eastern Motor
Eastern Motor
Kaohsiung Sales / Service
Kaohsiung Sales Showroom / Service Workshop
Xiaogang Sales Showroom / Service Workshop
Pingtung Sales Showroom/Service Workshop
HINO
TOYOTA Industrial Equipment
17
Service is Always One Step Ahead
■
Introducing the latest information technology to provide high-efficient integrated services
01
Service information integration
for real-time customer’s record
through nation-wide connection.
02
system and supplier’s direct
delivery mechanism for real-time
dispatch to fulfill customer’s
demands.
Yang-Mei Logistics Center
Cooperates with professional 3rd party
logistics provider to deliver parts to every
workshop in Taiwan.
2 times delivers per day
04
TOYOTA Club On Line (TOYOTA
website network service function)
TOYOTA
TMAP
HINO
Taichung Sub-Depot
Synergy Deport
05 Remote insurance estimation
system for vehicles for BP works to
facilitate customers to pick up their
vehicles within the shortest time.
by air
Overseas
suppliers
Kuozui Motors Co., Ltd
On-line electronic parts catalogue
to ensure real-time update of stock
information of the required parts.
03 Part logistics information
by sea
Domestic Supplier
Hu-Nan Sub-Depot
Delivery truck arrives at a workshop
Workshops
Yang-Mei Logistics Center provides services to
more than 155 workshops in Taiwan.
By using centralized warehouse,Yang-Mei
Logistics Center fufills demand of service
parts across Taiwan.
The nation-wide parts logistics network achieves parts supply chain management based on the spirit and practice
of the TOYOTA Production System (TPS) and plays the role of the group’s supply chain hub to provide professional
logistics services to the Taiwan TOYOTA Group.
■
From customer concern to excelling customer expectations
The customer is the most important brand asset. In order to maintain customer relationships, we not
only provide car owners with tangible professional services, but we are also concerned with improving
the quality of life for our customers. Thus we provide various auto-related activities in order to enhance
customer satisfaction and loyalty. For example, over the years we have organized or sponsored
various cultural, leisure and wealth management activities to repay the support of our clients. What's
more, we have also unveiled the “City Driver” app for iPhone and Android, which provides our
customers with a variety of services and information that enable them to enjoy their vehicles in a safer
and more convenient way. We also remind owners of the importance of periodic maintenance through
different channels (DM, text, phone, e-mail and app) to ensure that their cars are in the best condition.
Leading the way in the auto industry, Toyota has introduced its all-in-one
“City Driver” app for iPhone and Android to satisfy all of your driving needs.
■
Listen intently; the voice of customers is the drive to pursue progress
Upholding the “customer first” concept, apart from enhancing customer trust and satisfaction by
improving our competitive strength in speed, quality and price, we innovate and strengthen
customer service, expand the breadth and depth of customer concern activities, and provide
more and better services that excel customer’s expectations.
Total CS Culture
Personnel of the Call Center of Hotai Motor are on duty on weekdays and holidays to answer
the phone calls from customers and listen to their problems.
Top management and all employees of Hotai Motor work in turn at the call center to listen
to the calls from customers, especially customer’s opinions, in order to make aggressive
improvement and enhance customer satisfaction.
18
Building a Huge and Healthy Business from a Point to a Plane
Hotai Motor understands that a car is not just a transportation but a dream or a family coming true; Hotai thus spares no pain to
build a huge and healthy business for life.
Expansion of the scale of car value chain and achievements
In recent years, Hotai Motor has been changing its operations from “product-selling-oriented” into “customer-service oriented”, and
its role from a product distributor into a provider of value-added services, in order to quickly fulfill the demands of customers and
provide them with service for life. Hotai Motor also aggressively expands its business value chain to used car business, car rental
business, car loan business and car accessory business, in order to mature the framework of the automobile group and thereby to
become one of the forces leading the national economic development.
Hotai Finance
Corporation
TOYOTA used cars
LEXUS used cars
Hotai Leasing
Corporation
Hotai Motor
Ho-An Insurance
Agency
Carmax Co., Ltd.
19
Building a Huge and Healthy Business from a Point to a Plane
TOYOTA Certified used cars I The best partners you can count on.
In order to provide car owners with more complete service, Hotai Motor assists dealers in
running Toyota-certified used car showrooms to provide more convenient quotation and trade-in
services for car owners wishing to change cars. In addition, we also provide certified vehicles
that have passed stringent inspection by OEM technicians. Whether you are trading in or
looking for something different, Toyota-certified used car dealers are always a reliable choice.
Business Philosophy
To provide customers trade-in service when buying a new TOYOTA car; to run the used car
business with a professional, open and transparent attitude; to develop the most trustworthy
used car brand; and to become the benchmark enterprise in the used car business.
Business Contents
Toyota-Certified Used Cars purchases all brands of used cars through a transparent and
professional valuation mechanism. In addition, systematic management allows us to monitor the
trade-in process to protect the rights of customers and to ensure the safety of the transaction
process. In order to ensure that every vehicle conforms to the same standards of the parent
company in Japan, we only select quality used cars that are free from critical accidents,
flooding, fabricated registration and mileage adjustments, and every used car must complete an
uncompromising 160-item inspection. Moreover, in addition to the 2-year or 30,000 km service
warranty, our “Satisfaction Guarantee or Send It Back” policy, the first in the country, will give
you peace of mind both in making the purchase and on the road.
TOYOTA Certified Used Car
Sales Locations
Kuotu
Motor
Taipei
Motor
Tau Miau
Motor
Hochung
Motor
Nandu
Motor
Horong
Motor
Lanyang
Motor
Eastern
Motor
Songjiang
Nangang
Taoyuan
Taichung
Jiayi
Mingchen
Luodong
Hualian
Zhonghe
Dawulung
Zhubei
Zhanghua
Tainan
Chenchin
Pingzhen
Fengyuan
Minzu
Zhonghua
20
Building a Huge and Healthy Business from a Point to a Plane
Hotai Leasing Corporation
Established in 1999, Hotai Leasing Corporation builds a complete car rental service system
through continuous efforts out of its cherishment on customer satisfaction. Today, Hotai Leasing
has become the largest car rental company with the fullest services in Taiwan. Also, Hotai Leasing
has established Hoyun International Lease Co., Ltd. in China to provide one-stop car rental
services in Taiwan, Hong Kong and China.
Business Philosophy
Customer First: Out of the belief in “human centered and customer first”, Hotai Leasing
continuously improves its service process to provide innovative products and professional services
that meet the expectations of customers.
Professional Service: Hotai Leasing is committed to building a complete support system, including
a dedicated call center, to provide customers with multifaceted professional car-related financial
consultation service.
Business Contents
Long-term car rental service for enterprises: Hotai Leasing has a professional fleet
management and uninterrupted car rental services to tailor the best car tax saving plan for
enterprises.
Short-term car rental for business and travel: Hotai Leasing has the most ubiquitous car rental
network in Taiwan and provides service warranty—renting from one place and returning at
another place, vehicle maintenance by original manufacturers, on-line booking and multiple rental
options, to ensure the best and safest car rental for business and travel purposes.
Professional pick-up and drop-off service: Hotai Leasing provides business and travelling Charter
service, airport pick-up and drop-off and limousine services with our prestige LEXUS Fleet.
Machinery and equipment Leasing: In an effort to help small businesses get the most out of their
money, we have a variety of machinery, office equipment, and raw materials available for lease,
along with an assortment of payment plans. In addition, we have special offers featuring our
partner vendors, providing business owners with the most efficient and all-encompassing service.
Used car auction: Hotai Leasing pioneers Taiwan’s first wireless auction system, professional
vehicle inspection team and on-line auction participation system to provide members with a more
convenient and more professional used car auction platform.
Hotai Leasing Organization Chart
Chairman: Mr. Hung Nan-Kuang
President: Mr. Tien Tien-Ming
Sales Division
Used Car
Dept.
Car Rental
Dept.
Car Leasing
Dept. Div. I
Hoyun
International Lease
Management Division
Car Leasing
Equipment
Dept. Div. II Leasing Dept.
Credit
Management
Dept.
Customer
Service
Dept.
Business
Planning
Dept.
Finance
Dept.
Administration
and IT Dept.
21
Building a Huge and Healthy Business from a Point to a Plane
Hotai Finance Corporation
Hotai Finance Corporation was established in 1999, with Hotai Motor and TOYOTA Financial
Service Corporation as its two major shareholders. Upholding the operation philosophy of
“customer first with expert focus”, Hotai Finance provides multidimensional, innovative and
quality car mortgage and professional finance management services.
Business Philosophy
Customer First: Based on the belief in “human centered and customer first”, we make
continuous improvement of our service process and continuously provide customers with
various innovative products and professional services meeting their demands.
Expertise Focus: We are committed to building a complete support system by establishing a
dedicated call center to provide customers with multifaceted professional car-related financial
consultation services.
Business Contents
Car installment payment service: We offer installment payment service for new and used cars
of any brands with quick review and approval and multiple payment modes to meet different
demands of customers.
Equipment installment payment service for SMEs: To help SMEs to have adequate capital for
business operations, we introduce different installment payment plans for office equipment.
Also, Hotai Finance Corporation has contracts with different equipment suppliers to expand
its scope of services and provide the most efficient integrated service.
Consumer installment payment service: We provide installment payment service for heavy
motorcycles and other installment payment plans for general motorcycles, home appliances
and books.
總經理 田 天 明
HFC Organization Chart
Chairman: Mr. Hung Nan-Kuang
President: Mr. Tien Tien-Ming
Sales Division
Car Loan
Dept. I
Management Division
Car Loan
Dept. II
Credit
Management
Dept.
Customer
Service
Dept.
Business
Planning
Dept.
Finance
Dept.
Administration
Dept.
22
Building a Huge and Healthy Business from a Point to a Plane
Ho-An Insurance Agency
Ho-An Insurance Agency Co., Ltd. provides car insurance planning service and other property
insurance agency service. Ho-An Insurance Agency has already achieved ISO 9001
certification. Thus, Ho-An earns acclaim from car owners.
Business Philosophy
Integrity: Upholding integrity, we perform our commitment and win trust from customers.
Expertise: We make the best risk planning for customers with our professionalism and
provide the optimal insurance products and services.
Innovation: We fulfill the protection needs of customers and create enterprise performance
through continuous innovation and development of products and services.
Service: We strive for the biggest insurance benefits for customers with great services
excelling their expectations.
Business Contents
Ho-An Insurance Agency is focused on offering car insurance as its main service. In
addition, we provide services for cargo transportation insurance, fire insurance, project
insurance, golf liability insurance, employee honesty and credit insurance, as well as
personal injury and accident insurance. We carefully plan the details regarding
coverage and payment of claims with the car owner in mind. At present, we have signed
agency contracts with 12 insurance companies.
Ho-An Insurance Agency
Organization Chart
Shareholder’s Meeting
Board of Directors
Supervisor of the Board
Auditing Division
Chairman: Mr. Su I-Chung
President: Mr. Bair Shyi-Tarn
Management
Planning
Committee
Information
Safety
Committee
Signee
Administration
Division
Automobile
Insurance
Division
Commercial
Insurance
Division
Mainland China
Business Planning
Division
Compliance
Division
23
Building a Huge and Healthy Business from a Point to a Plane
Carmax
As the largest professional car accessory supplier in Taiwan, Carmax Co., Ltd. provides owners
of TOYOTA vehicles with more comfortable and more convenient car accessories through the
sales and services of TOYOTA dealers across Taiwan. Products from Carmax include multimedia
players, GPS navigators, HUD (head-up display), CAN Bus and LED electronics, outer parts and
inner parts. Some Carmax products have been certified by TOYOTA Japan and are exported to
TOYOTA distributors in Japan, China, Southeast Asia and the Middle East. From now on, we will
launch more comprehensive products with innovative and unique concepts to meet the
multifaceted demands of TOYOTA car owners and thereby to become the leading car accessory
supplier in Asia Pacific.
Business Philosophy
To provide innovative products and extra-value services.
To meet the multidimensional demands of customers in different countries.
Business Contents
Designing, developing, selling, and providing after-sales service of TOYOTA-licensed genuine
accessories and Carmax products.
Developing, selling, and providing post-delivery service for service workshops.
Conducting new vehicle inspection and accessory installation services.
Carmax Organization Chart
Chairman
Justin Su
President
Hunter Lai
Carmax
( Shanghai )
Guangzhou GAC
Changho
Administration Division
Marketing Division
Technical Division
Products Division
New Business Development Dept.
Service Marketing Division
24
Embracing Possibilities without Restrictions
Hotai always moves agilely, stably, and accurately. As a result, we maintain the best mobility with innovative thoughts.
Wherever Hotai Motor sets its sights, the target will be included in the boundless dreamed blueprint of Hotai Motor. We have
the courage to challenge, and to make our dreams come true.
Chongqing Heling Lexus
Framework of Investments of Hotai Motor in China
TMCI related businesses
Partners of TOYOTA Japan in China
Shanghai Heling Lexus
Nanchang Heling Lexus
Tangshan Heling Lexus
TOYOTA Motor (China) Investment Co., Ltd.
IS250 / 250C、ES300h / 250 / 350、GS250 / 350 / 450h
Tianjin Heling Lexus
LS460L / 600hL、RX270 / 350 / 450h、GX400、LX570
CT200h、LFA
Linyi Heling Lexus
Taizhou Kaudu Lexus
(under construction)
Beijing Heling Lexus
(under construction)
Hotong Motor
Investment Co., Ltd.
GTMC related businesses
Guanzhou TOYOTA Motor Co., Ltd.
Shanghai He-zhan
CAMRY HEV、CAMRY、HIGHLANDER、YARIS、EZ
ZELAS、FJ CRUISER、ALPHARD
Tianjin He-zhan
Chongqing Yurun
Chairman: Mr. Huang Nan-Kuang
President: Mr. Wang Tung-Chou
Shanghai Hoyu
FTMS related businesses
FAW TOYOTA Motor Sales Co., Ltd.
Zaozhuang Hoyu
CROWN、REIZ、COROLLA、COROLLA EX、VIOS
PRIUS、RAV4、LAND CRUISER 200、PRADO
Tianjin Hoyu
COASTER、TOYOTA 86、PREVIA、HIACE
Beijing
Hoyu
棗
庄和
裕
重Linyi
慶 Hoyu
渝都
Chongqing Yudu
Jinzhong Central
(under construction)
TMHS related businesses
Hotai Finance /
Hotai Leasing
Corporation
Carmax Co., Ltd.
Hoyun International
Lease Co., Ltd.
Shanghai Hoqian
Shanghai
Suzhou
Kunshan
Nanjing
Hangzhou
Ningpo
Jiaxing
Wuxi
Guangzhou
Shenzun
Dongguan
Xiamen
Chongqing
Chengdu
Carmax Autotech
( Shanghai ) Co., Ltd.
Guangzhou GAC Changho
Autotech Corporation.
Hotai's investment business in China
Hotai Finance / Hotai Leasing Corporation's
investment business in China
Carmax's investment business in China
Hotai's joint ventures in China
Carmax's joint ventures in China
TOYOTA Motor Corporation's
business in China
25
Embracing Possibilities without Restrictions
China Locations of Hotai Motor Group
Shanghai is the base of the overseas expansion of Hotai Motor. By first locking the hub of the Chinese market with a
population of 1.3 billion people, Hotai Motor links up major Chinese cities from Shanghai with a radiating network. Also, in
combining the operation of high-standard software and hardware and the highly qualified talents, Hotai Motor expands its
territory to the overseas market in China.
Beijing
Tianjin
Hebei
Shanxi Shandong
Jiangsu
Sichuan
Chongqing
Shanghai
Zhejiang
Jiangxi
Fujian
Guangdong
Hotong Motor Investment Co., Ltd.:
Carmax Autotech (Shanghai) Co., Ltd.
TMHS related businesses:
Guangzhou GAC Changho Autotech Corporation.
(Joint Ventures)
Hotai Motor Shanghai Headquarters
Shanghai Hoqian
TMCI related businesses:
Chongqing Heling LEXUS
Shanghai Heling LEXUS
Nanchang Heling LEXUS
Tangshan Heling LEXUS
Tianjin Heling LEXUS
Linyi Heling LEXUS
Taizhou Kaudu Lexus (under construction)
Beijing Heling Lexus (under construction)
Hoyun International Lease Co., Ltd.:
Shanghai Hoyun Headquarters
Suzhou Hoyun Branch
Kunshan Hoyun Branch
Nanjing Hoyun Branch
Hangzhou Hoyun Branch
Ningpo Hoyun Office
Jiaxing Hoyun Office
Wuxi Hoyun Office
Guangzhou Hoyun Branch (southern China Head Office)
Shenzun Hoyun Branch
Dongguan Hoyun Branch
Xiamen Hoyun Branch
Chongqing Hoyun Branch
Chengdu Hoyun Office
GTMC related businesses:
Shanghai He-zhan
Tianjin He-zhan
Chongqing Yurun
FTMS related businesses:
Shanghai Hoyu
Zaozhuang Hoyu
Tianjin Hoyu
Beijing Hoyu
Linyi Hoyu
Chongqing Yudu
Jinzhong Central (under construction)
26
Embracing Possibilities without Restrictions
Hotong Motor Investment Co., Ltd.
Hotong was established in July of 2010 and invested 100% by Hotai. Hotung registered capital of US$ 30 Million, in
Shanghai, China.
Founding Objectives
1. Apply Hotai Motor’s advanced technologies and operational management approaches to joint ventures in China to provide
consumers in the China market with products of premium quality and customer-oriented services and fulfill Hotai Motor’s business
philosophy – “Profession, Innovation and Excel”.
2. Adopt centralized management approaches for all joint ventures in China, make efficient use of all corporate resources, including
capital, talent, equipment, technology and information, to coordinate and manage details of product sales and after-sales services
and maximize the aggregate economic benefits.
3. Strengthen financial management for all joint ventures in China to accelerate reinvestment for all business entities and improve
operational efficiency of the entire group.
4. Conduct comprehensive and overall market resources, establish development guidelines and expand the scope of China
investment based on the guidelines.
TMCI related businesses
We currently have the IS250/250C, ES300h/250/350,
GS250/350/450h, LS460L/600hL, RX270/350/450h, GX400,
LX570, CT200h and the LFA in stock, in addition to many
other models. We also provide maintenance, warranty,
guarantee, consultation, and other comprehensive and highquality one-stop service covering pre-and post-sales services.
Tianjin
Linyi
Shanghai
Tangshan
Chongqing
Nanchang
TMHS related businesses
Shanghai
As an authorized dealer of TOYOTA Material Handling (Shanghai)
Co., Ltd. (TMHS), TMHS related businesses provides comprehensive
services of forklift sales, after sales services, safety training, and
professional consultation and so on. The scope of services includes
the sales of products from internationally famous brands, such as
TOYOTA, BT and Raymond; supply of genuine parts; provision of
after sales service; concern for all customer demands; and the sales
and services of TOYOTA and BT forklifts.
Hoyun International Lease Co., Ltd.
Apart from cultivating the Taiwan market, Hotai Leasing Corporation entered the China market and established the Hoyun
International Lease Co., Ltd. in Shanghai in 2007 to provide Taiwanese merchants with long-term car rental and equipment leasing
services of consistent quality in China following the prosperous trade development across the strait. Also, following the footsteps
of Taiwanese merchants, Hoyun International Lease has expanded its operations to Suzhou, Kunshan, Nanjing, Hangzhou,
Ningpo, Jiaxing, Wuxi, Guangzhou, Shenzun, Dongguan, Xiamen, Chongqing and Chengdu. Over the past 5 years, Hoyun
International Lease has provided long-term car rental and equipment lease services to nearly 3000 enterprises. In April 2009,
Hoyun International Lease obtained the first Shanghai City Car Rental Business Operation License among Taiwanese merchants.
With this license, Hoyun International Lease can expand its scope of services to short-term pick-up and drop off services and
charter services. It even established a counter in Shanghai Pudong Airport to provide door-to-door pick-up and charter services at
Shanghai airports. In coping with the direct flight service across the strait, Hoyun International Lease will continue to plan various
car rental products in the future to expand its scope of services and to start an one-stop services with quality across the strait.
27
Embracing Possibilities without Restrictions
GTMC related businesses
We currently have the CAMRY HEV, CAMRY, HIGHLANDER, YARIS , EZ, ZELAS, FJ CRUISER and the ALPHARD in stock, in
addition to many other models. We also provide maintenance, warranty, guarantee, consultation, and other comprehensive and
high-quality one-stop service covering pre- and post-sales services.
Shanghai
Chongqing
Tianjin
FTMS related businesses
We currently have the CROWN, REIZ, COROLLA, COROLLA EX, VIOS, PRIUS, RAV4, LAND CRUISER 200, PRADO,
COASTER, TOYOTA 86, PREVIA and the HIACE in stock, in addition to many other models. We also provide maintenance,
warranty, guarantee, consultation, and other comprehensive and high-quality one-stop service covering pre- and post-sales
services.
Shanghai
Zaozhuang
Tianjin
Beijing
Linyi
Chongqing
Carmax Co., Ltd. China Business Unit
Carmax, a subsidiary of Hotai Motor, is a Toyota-certified
developer and vendor of car accessories. In 2011,
Carmax Autotech (Shanghai) Co., Ltd. was established in
Shanghai, serving car retailers under Hotai Motor in
China. In 2012, a joint venture between Hotai and the
Guangzhou Automobile Industry Group resulted in the
Guangzhou GAC Changho Autotech Corporation in order
to satisfy the car accessory needs of GAC automobiles.
Carmax provides a one-stop service covering new product
development, real car installation testing, special edition
car packages, and after sales warranties that fully
showcase the strengths of Taiwanese high-tech
electronics. Carmax aims to become the leader in auto
accessories in the Asia Pacific region.
28
Talent Cultivation and Enterprise Informatization:
The Keys to Success of Excelling Others in the Industry
In the eyes of Hotai Motor, every employee is highly potential and excellent. Therefore, talent cultivation and enterprise
informatization are the keys to success.
Four Elite Cultivation Programs
01 Organizing High Level Mangement Learning Program—Personnel Transformation and Cultivation
The aim of this educational program is to help middle-level and high-level management to improve
management ability, develop macroscopic leadership and shape the atmosphere for continuous learning
and growth through a stage-based and systematic training program.
02 Design of Salary and Promotion System Reform—Encouragement and Ability Orientations
In the new system, employees are divided into 16 grades according to their positions. The mid-point level
and upper and lower limits are set for individual grades according to their market value and corporate
salary policy. This way, the system makes employee salaries more flexible. And this reasonable structure
can also effectively encourage employees to create better performance and improve productivity.
03 Utilization of the Assessment Center—Vocational skill orientated, talent development and cultivation
With the Assessment center, employees and supervisors can understand their fitness to the required
vocational skills and the direction of future improvement which can be seen as a reference for future
development and trainings. This benefits the company’s development and cultivation in HR in the long
run.
04 Provision of More Opportunities for Employee Learning and Growth
The company has planned the following education and training framework for employees to learn and
develop within the company:
(1) To make vocational skill trainings as the main axis of training.
(2) To focus on OJT (on the job training) and situational education.
(3) To arrange planned education and trainings to ensure that the
development of employees meets the needs of the company.
(4) To make use of ICT(Intra-Company Transferee) to work overseas
within TMC’s organization and create opportunities for sending
qualified people to affiliates to take up management and etc.
29
Talent Cultivation and Enterprise Informatization: The Keys to Success of Excelling Others in the Industry
Hotai Motor’s Skill Assessment Model
General Managers
Department Leaders &
Sales Field People
Project Manager
Senior Specialist
Promoted to
Deputy General Manager
Promoted to
Assistant Manager
Accessment Center (AC)
Career Plan Project
Director
and above
Specialist and below
Enterprise Informatization
01 Hotai Motor and eight dealers have passed the ISO 27001 certification
Leading the automobile service industry as the first distributor to
obtain international certification together with its dealers.
Possessing the highest standard in customer information protection,
always improving and providing our trustworthy service.
Enhancing the security of our website, ensuring customer privacy
and safety from external threats.
02 Promoting paperless processing in the effort to save the environment
Our full catalog is available electronically for on-the-go browsing
and iPads are used for customer interaction.
The use of electronic receipts reduces waste, cuts down on carbon
emissions, and increases service efficiency.
Replacing paper records with electronic record keeping is safer,
more environmentally-friendly and more reliable.
03 Introducing on-the-go service, providing innovative and instantaneous
ways to satisfy customer needs
Serving the customer separately from the vehicle decreases waiting
times.
Receiving customers inside our service center, featuring a fully
integrated dual-screen display, greatly increases customer satisfaction.
Cloud storage provides a fast and reliable channel of communication
for our dealers.
30
Giving More to Society while Focusing on Our Main Business
Hotai Motor has cared for Taiwan for decades, and its love for this land is increasing. Therefore, it has committed to shortening
the gap between people and land and has been promoting social and cultural spirit over time.
Traffic
Safety
Environment
Protection
Eco
Sustainability
Traffic Safety
▲ Hotai Motor Traffic Safety Education and
Storytelling Tour
Educational
Program
Culture
Cultivation
Healthy
Activity
CSR
■ Promoting the Going Out Happily and Going Home Safely Environment
In 1974, Hotai Motor began its involvement in traffic safety related CSR activities in ahead of
other businesses, especially in various traffic safety promotion and other related programs. At
that time, Hotai Motor organized the children painting and calligraphy competitions to promote
the importance of traffic safety. Later on, Hotai donated safety vests, offered scholarship to
the children of good drivers, donated vehicles to taxi drivers with distinctive performance,
provided accidental medical insurance for members of the Taipei City Voluntary Traffic Police
Squad, and held activities for children’s traffic safety series etc. Over the past thirty years or
so, Hotai Motor’s concern for traffic safety has never stopped.
Environment Protection ■ Better than the Best, for Environmental Protection: Moving Forward for
a Better Environment On Earth!
▲ TOYOTA Environmental Protection
Submit: Green Campus Reengineering
TOYOTA Japan has been promoting charity activities for environmental protection over the
years. It is also committed to the R&D of environmental cars and recyclable materials for
manufacturing vehicles, in order to realize its corporate social responsibility. In the United
Nations Environment Programme (UNEP) launched in 1999, TOYOTA Japan won the Global
500 Environmental Protection Achievement Award. In 2000, it launched the TOYOTA
Environmental Protection Activity Research Program to support environmental recovery and
environmental protection by subsidizing practical projects relating to environmental technologies
and environmental education on a community basis. For this reason, Hotai Motor has been
organizing various environmental protection activities to display its social and environmental
responsibility through concrete actions in recent years, in order to do its part for earth.
Eco Sustainability
■ All Creatures will Benefit from Ecological Conservation and Thrive Along with
Human Beings. Let Us Turn Formosa into a Permanently Beautiful Island.
“Taiwan is a beautiful island”. As a member in the transportation business, Hotai Motor has
spared no pain to express concern for and be involved in Taiwan’s environmental protection
since it was established some sixty years ago. This allows us to feel that beautiful things are
around us and worthy of discovering and experiencing. “Looking at the birds flying in the blue
sky and watching butterflies hovering in the green,” Hotai Motor and its affiliates will continue
to promote and involve in environmental protection, respect nature, cherish life, feedback to
the society, and support for the public.
▲ Hotai Motor has donated 20,000 saplings
and three years of funding for the nurturing
of these plants.
31
Always Plus One
Educational Program
▲ T-TEP Interschool Skill Competition
■ Providing Practical Experience through Academic Programs to Cultivate
Future Enterprise Leaders on Campus
Over the years, Hotai Motor has been effectively using its enterprise resources to different
parts of the society to achieve the goal of enriching society and sustaining economic
development. In recent years, in order to increase social contributions and cultivate excellent
talents for the future, Hotai has organized various academic exchange activities. In a relaxing
academic atmosphere, people exchange opinions and inspire one another. These vivid and
interesting interactions, face-to-face exchanges, and learning environment arouse the
student’s interest in enterprise management research, innovation and improvement. We
believe that these activities are positive to enterprise development, talent growth and our
society as a whole.
Culture Cultivation
■ Cultural, Art and Musical Treats for a Better Life
As the best way of relaxing the spirit and being the common language for human
communication, music is great for changing one’s character and personality. Art is the
quintessence of human civilization, a part of life and the basic of holistic education. With the
influence of music, living quality is improved with true and consoled emotions and souls. By
seeing the importance of music education, Hotai Motor began inviting world-leading
orchestras to give performances in Taiwan in 1990 to aggressively promote art literacy to the
public, hoping to encourage the public to participate in art activities, increase the art
population, turn art and culture into a social norm, and enhance the living quality of all citizens.
▲ LEXUS Classical Concert 2012 - Featuring
music director Riccardo Muti of the
Chicago Symphony Orchestra makes its
way to Taipei
Healthy Activity
▲ TOYOTA Family Day: TOYOTA 10,000
■
We not only offer best services to customers' vehicles, but also care
about our customers' health
Upholding the belief in “Better than the Best,” we keep providing perfect services and quality
through continuous improvement. Similarly, Hotai Motor has spared no pain to participate in
health-promoting and meaningful activities to the public and car owners. Hotai Motor pays
attention to the need of customers at different stages, and every activity is tailored for
customers’ needs. In the future, in addition to continuously creating and developing brand
value, we will combine the power of enterprise and a large quantity of resources to provide
the public and car owners with more and multidimensional concern activities.
Steps Walk for 10,000 People
CSR
■ Spreading Love with Charity Activities and Sponsoring Activities for Social Well-beings
“The stars are the most beautiful things in the sky, and affection the most wondrous thing in humans.” Upholding the belief in
“caring for the elderly as if they were your parents, and nurturing the young as if they were your children”, Hotai Motor and Chun
Ching Social Welfare Foundation spread the spirit of “we are in the same boat” to different parts of the world, in order to send love
to the underprivileged and warmth to all parts of the world. We hope that this can bring warmth to society, promote social
well-beings and fill the world with love.
▲
Hold a musical performance to benefit the
blind and show compassion to those who are
disadvantaged
▲
▲
Donated NT$30 million to Japan after the Tohoku
Earthquake
Donate bloodmobiles and call on all employees to
give blood and help others
32
The Most Glorious Approval for Hotai Motor is Customer’s Satisfaction
From quality to service, even the seemingly unimportant detail is also the focus of our greater effort. Instead of being self-content
about the present glory, Hotai Motor always hopes that things can be better!
J.D.Power began the customer satisfaction index (CSI) survey on Taiwan’s auto industry in 1999. Over the past 14 years, LEXUS has been
rated No. 1 for fourteen times. In sales satisfaction index (SSI), LEXUS has been rated No. 1 for twelve out of the total of thirteen surveys.
Mr. Su Yann-Huei, Group Chairman, accepted the National
Quality Award.
Hotai Motor won the Most Admired Company in Taiwan from
CommonWealth Magazine: Chairman Nan-Kuang Huang
received the trophy.
Hotai Motor won the CSR Award from Global Views Monthly
Magazine.
President Justin Su accepted the J.D.Power No.1 trophy.
33
Think Outside the Box and Challenge Your Dreams
We will keep going with a heart to make breakthroughs
and turn our achievements into the drive for a better future.
In the future, Hotai Motor will excel with total devotion, in
order to break through any confinement in vision, and build
a more beautiful dream for car owners and the earth.
34