competitive brake pads positioning

COMPETITIVE BRAKE PADS POSITIONING
July 2014
FOR INTERNAL USE ONLY. DO NOT COPY OR DISTRIBUTE.
SPECIALTY
MANUFACTURER
BRAND NAME
PART NUMBERS
WARRANTY
NAPA BRAKES
ADAPTIVE ONE®
363
Limited Lifetime
BEST 1
NAPA BRAKES
ULTRA PREMIUM™
UP-254, UP-SD-152, UP-X-451
Limited Lifetime
VALUE 4
BETTER 2
GOOD 3
NAPA BRAKES
PREMIUM™
SS-578, SS-X-434
2 Years
NAPA BRAKES
PROFORMER
TS-897, TS-X-331, TS Shoes-452
1 Year
CARQUEST
MANUFACTURER
BRAND NAME
PART NUMBERS
WARRANTY
AKEBONO
CARQUEST GOLD
GRI
TEQ CORRECT
PXD, PMD
BPI
CARQUEST BLUE
CER-381 Semi Met NAO-800
2 Years
GRI
CARQUEST RED
CXD
UNI-SELECT
MANUFACTURER
BRAND NAME
PART NUMBERS
WARRANTY
BPI
ADVANCED TECHNOLOGY
QS-258
Limited Lifetime
BPI
AC DELCO DURASTOP
BPI
ELEMENT 3
EHT
Limited Lifetime
BPI
PROFESSIONAL GRADE
PG-977 PGD-C-256
Limited Lifetime
BPI
AC DELCO ADVANTAGE
BPI
SERVICE GRADE
435
Limited Lifetime
1 Year
NEWTEK
AUTO EXTRA
90 Days
AUTOSENSE
MANUFACTURER
BRAND NAME
PART NUMBERS
WARRANTY
BPI
ADVANCED TECHNOLOGY
QS-258
Limited Lifetime
AKEBONO
PROACT
230
BPI
ELEMENT 3
EHT
BPI
PROFESSIONAL GRADE
PG-977 PGD-C-256
Limited Lifetime
BPI
SERVICE GRADE
435
Limited Lifetime
IDEAL BRAKE PARTS INC.
IDEAL FIT PREMIUM BRAKE PADS
673
30 Day Limited
LORDCO
MANUFACTURER
BRAND NAME
PART NUMBERS
WARRANTY
BPI
ADVANCED TECHNOLOGY
QS-258
Limited Lifetime
FEDERAL MOGUL
WAGNER THERMO QUIET
989
Limited Lifetime
BPI
PROFESSIONAL GRADE
PG-977 PGD-C-256
Limited Lifetime
BPI
SERVICE GRADE
435
Limited Lifetime
BECK ARNLEY
PREMIUM
082, 086, 088
MASLACK
MANUFACTURER
BRAND NAME
PART NUMBERS
WARRANTY
FEDERAL MOGUL
WAGNER THERMO QUIET
989
Limited Lifetime
WAGNER BRAKE PRODUCTS/FEDERAL MOGUL
PERFECT STOP
PS1044C & PC1210
1 Year
WAGNER
QUICK STOP
FRICTION MASTER
ULTRALIFE
1 Year
PARTSOURCE
MANUFACTURER
BRAND NAME
PART NUMBERS
WARRANTY
FEDERAL MOGUL
WAGNER THERMO QUIET
989
Limited Lifetime
WAGNER
QUICK STOP
1 Year
TRADITIONAL
DISTRIBUTION
MANUFACTURER
BRAND NAME
PART NUMBERS
WARRANTY
BPI
ELEMENT 3
EHT
MONROE
WAGNER BRAKE PRODUCTS/FEDERAL MOGUL
DYNAMICS/CERAMIC
PERFECT STOP
860
PS1044C & PC1210
90 Days +
1 Year
PRO FORCE
563 - Ceramic, 766 Semi-Met, and 205 Shoes
1 Year
TRADITIONAL
DISTRIBUTION
MANUFACTURER
BRAND NAME
PART NUMBERS
WARRANTY
BENDIX
TITANIUM METALLIC II
CQ, CT, D, MKD, IQ
1 - “Best” products are products that most closely match OE in features and performance.
2 - “Better” products are professional grade products that have OE like features and include additional value such as hardware.
BENDIX
CQ
MRD, RD
3 - “Good” products are entry level products with basic features.
4 - “Value” products have minimal noise reduction features.
WORLDPAC
DTC
WORLDPAC PROMAXAUTO PARTS DEPOT LTD.
DTM
PROMAX
10-227A
*2% discount
*Discount given in lieu of warranty
Full line of
FRICTION PRODUCTS
Adaptive One®
Revolutionary braking system
Adaptive One combines the optimum quiet and low-dust characteristics of one-pad formulation with the extra
braking power of the other pad for the consistent pedal feel, low-dust and no noise performance every driver wants.
The result—they look as good as they feel and they come with a noise free guarantee!
Material — Hybrid Ceramic Only
SPECIALTY
NOISE
PEDAL FEEL
DUSTING
PAD LIFE
HARDWARE
WARRANTY
Noise Free
Guarantee
Consistent
Pedal Feel
Lowest
Dusting
Longest
Life
Kit Included
Limited Lifetime
Warranty
(where applicable)
NAPA Ultra Premium™
Exact match to OE in every discernible way
NAPA Ultra Premium™ disc brake pads offer more formulations than the nearest competitor. All pads are designed to
exactly match the fit, form and function of the vehicle, just like OE pads. It all adds up to a versatile braking product line that
is specifically engineered to provide the dedicated coverage that professionals demand! Includes specialty applications.
The Perfect
Brake
™
Selector
A web based
tool that
helps identify
the perfect
NAPA brakes
for a vehicle.
Material — Ceramic, Semi-Met, NAO
BEST
NOISE
PEDAL FEEL
DUSTING
PAD LIFE
HARDWARE
WARRANTY
Noise Free
Guarantee
Smooth
Pedal Feel
Lower
Dusting
Longer
Life
(where applicable)
Kit Included
Limited Lifetime
Warranty
EXCLUSIVE
NAPA Premium
™
Shim
Technology
Chosen by more professional installers
NAPA Premium™ disc brake pads offer advanced technology, materials, engineering, as well as extensive application
and hardware coverage. The NAPA Premium™ line also includes the exclusive Silent Guard™ shim technology, which is
a fiber-reinforced, vulcanized rubber shim material designed to last.
Material — Ceramic, Semi-Met, NAO
BETTER
NOISE
DUSTING
PAD LIFE
HARDWARE
WARRANTY
Quiet
Low
Dusting
Long
Life
(where applicable)
Kit Included
Two Year
Warranty
NAPA Proformer™
Quiet braking and dependable performance
Proformer™ is NAPA’s most competitively priced disc brake pad and stacks up against many
competitive “premium” brands with its proven performance and coverage!
Material — Ceramic, Semi-Met, NAO
GOOD
UAP13126-E
NOISE
PAD LIFE
WARRANTY
Quiet
Good
Life
One Year
Warranty
Learn more by watching our product videos at: http://napaproductvideos.ca
Launch the selector at
NAPABrakesselector.ca