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CLUSTERS
OF SMALL AND MEDIUM SIZED ENTERPRISES
PRODUCING MATERIAL CULTURE BASED
GOODS.
SOME CASE STUDIES.
Maurizio Maggi, IRES, Italy
HERITAGE AND DEVELOPMENT
HERITAGE
DEVELOPMENT
How to create synergies?
Local Heritage based policies
(case studies)
Economic development
Social capital building
(business)
(identity)
HERITAGE AND DEVELOPMENT
Ecomuseums vs. Economuseums.
Some case studies
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Various sites
Villa Lagarina
Milis
Langhe
Canada
Trento-Italy
Sardinia-Italy
Piedmont-Italy
OLIVIER SOAPERY – SOAP ECONOMUSEUM
Today, more than 80 ecological, biodegradable and durable products have
been developed using an entirely natural and homeopathic formula.
OLIVIER SOAPERY – SOAP ECONOMUSEUM
A cauldron brings to mind the era when people made soap during a
soap-making bee.
OLIVIER SOAPERY – SOAP ECONOMUSEUM
All accessories associated with soap, make it possible for visitors to follow the
evolution of the concept of hygiene from antiquity to present day.
OLIVIER SOAPERY – SOAP ECONOMUSEUM
The owners of the Olivier Soapery take great pleasure in supporting local artists, for
instance commissioning works of art from local artists which is featured on the
collectible boxes containing their products.
THE VERGER PEDNEAULT
On foot or by bike, you can discover a peaceful haven by following "Orchard
Road". This part of the cycle path is 3-km-long. You'll have the chance to see
trees in blossom or loaded with ripe fruits.
THE VERGER PEDNEAULT
The Route des Saveurs gives us a good account of the agricultural
products of premium quality which come from the land of Charlevoix.
THE VERGER PEDNEAULT
To travel with the Route des Saveurs is to visit Charlevoix, and it is also to
discover, among others, this exceptional place: the Verger Pedneault located on
Isle-aux-Coudres , its finished products, its vinegar-making and its cider-brewing.
ECONOMUSEUM OF WOOD SCULPTURE
Economuseum of Legends, is a wood sculpture workshop and museum located
twenty (20) minutes from downtown Quebec City. Inside Atelier Pare visitors
will find the walls of the various rooms filled with wood sculptures and
paintings that illustrate the many different legends that have played a major
role in shaping the cultural background of the Quebec people.
ECONOMUSEUM OF WOOD SCULPTURE
Visiting through the interior of Atelier Pare you will have a chance to admire a
large selection of handmade wood sculptures created by the artists and friends
of the workshop, watch, talk to and meet the artist as they create wood
sculptures before your eyes, browse the collection of books and magazines that
focuses on wood sculpture and the legends of Quebec.
ECONOMUSEUM OF WOOD SCULPTURE
The garden hidden behind the iron gates of Atelier Pare is filled with many
sculptures and murals representing a variety of stories and legends from the
region.
Created by the artists of the workshop, these pieces are finished in fiberglass
to allow them to be on display during all four seasons.
ECONOMUSEUM OF WOOD SCULPTURE
The artists of Atelier Pare
have assembled a group of
four scenarios especially
written to introduce the
participants to the world
of characters who can be
found inside some of
Quebec’s most famous
legends.
ECONOMUSEUM OF WOOD SCULPTURE
When requested, storytellers are
on hand to introduce visitors to
four of Quebec's most famous
legends in a personal and
humorous approach.
The duration of a visit, including
the animation is about 30-45
minutes.
ECONOMUSEUM OF WOOD SCULPTURE
Ac
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-
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The Economuseum is is self financing, able to exist through the
sale of the articles that are created in the workshop.
THE SPINNING MILL IN PIAZZO (ITALY)
The village is at the borderline between two cultures: the Italian and the German
speaking area.
THE SPINNING MILL IN PIAZZO (ITALY)
Based on an 18th century project, the spinning mill of Piazzo was realised at
the beginning of the 19th century. It employed more than 300 people.
THE SPINNING MILL IN PIAZZO (ITALY)
Because of its importance for local identity, the municipality decided to
restore the building. But what to do inside?
THE SPINNING MILL IN PIAZZO (ITALY)
Wine is a very important production nowadays. The municipality owns and
manages its vineyard. It cannot be excluded from the project.
THE SPINNING MILL IN PIAZZO (ITALY)
Vine development needs also
innovation.
THE SPINNING MILL IN PIAZZO (ITALY)
A cultural landscape:
• Environment
• Savoir-faire
• The arts
• Industrial heritage
HISTORICAL ORANGEGROVES IN MILIS (ITALY)
An historical building restoration was the fist step of the project.
Green tourism was the first idea, then a more complex and well-constructed aim
emerged, matching local memory, the landscape, economic activities and
technical innovation.
HISTORICAL ORANGEGROVES IN MILIS (ITALY)
Technical innovation (new and old species of oranges but also meteo and
computerised irrigation system) plays an crucial role in the project.
HISTORICAL ORANGEGROVES IN MILIS (ITALY)
Orangegroves
Horse breeding
HISTORICAL ORANGEGROVES IN MILIS (ITALY)
“Ortus Apertus” is an important
and recent happening realised
together with “Slow Food”
organisation.
Visits to local orangegroves with
the involvement of their
entrepreneurs, green walking in
the countryside, visits of the
Orange Museum: it is a sort of
celebration for an “orange
district”.
HISTORICAL ORANGEGROVES IN MILIS (ITALY)
A cultural landscape:
• The orangegroves
• The farm
• Horse riding
• Technical innovation
• The surrounding artistic heritage
ECOMUSEUM OF THE TERRACES AND THE VINE (ITALY)
An ecologically disrupted environment originated the project: terraces were
sliding and the local government decided to do something.
ECOMUSEUM OF THE TERRACES AND THE VINE (ITALY)
An ecomuseum was created, to celebrate the importance of the terraces and to
make inhabitants awake of the importance of a proper managed landscape.
ECOMUSEUM OF THE TERRACES AND THE VINE (ITALY)
Many initiatives were set up to involve local people, including educational
activity, aimed to reach also the so called “reluctant visitors”.
ECOMUSEUM OF THE TERRACES AND THE VINE (ITALY)
An abandoned farm on a neighbouring enchanting hill was bought and then
restored with summer camps for young people from many European countries.
ECOMUSEUM OF THE TERRACES AND THE VINE (ITALY)
The Ecomuseum developed also its
own vineyard, now run by a young
couple, dwelling in the building as
farmers and museum attendants.
This progressive rediscovering of
the terraces landscape and the
Ecomuseum’s efforts towards a
greater awareness of local heritage
and distinctiveness, pushed up a
group of 8 farms to create a
consortium for a new wine label.
This was considered a relevant
success story in an area till then
dominated by frustration about
environment.
ECOMUSEUM OF THE TERRACES AND THE VINE (ITALY)
Also individualist farmers, used a terraces inspired label for their wine brand.
ECOMUSEUM OF THE TERRACES AND THE VINE (ITALY)
A DOC certification (denomination of origin) was then released for the
Ecomusuem’s wine.
Not relevant in size production, it played a crucial role as a symbol.
A SUMMARY
economuseum spinning mill orangegrove ecomuseum
economic activities, business
oral memory, traditions
physical heritage
place, local distinctiveness
olistic vs. sectional interpretation
participation, community, governance
public-private role, formal institutions
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A SUMMARY