Untitled - lorenafox.com

INDEX
1.
2.
3.
4.
WHAT’S IN A NAME
MEDIA POWER
ENDORSEMENT AND SPONSOR TESTIMONIALS
Kerry’s Corner
9
5.
6.
What NASCAR Insiders and Fans are Saying
KERRY EARNHARDT BIO
THE NASCAR BRAND
1. WHAT”S IN A NAME
™Survey information taken from Street & Smith’s Sports Journal
2. MEDIA POWER
Recent TV Appearance:
9"True Dads" Hosted by Bruce Willis
TV/ radio /print ads for the following companies:
9Supercuts
9Diamond Cut Jeans
9ESGR
910-10-220
9Jani-King
9Aaron's
9US Mortgage
9America's Car-Mart
9Bass Pro Shops
9Suzuki
9Hot Tamales / Just Born, Inc
2. MEDIA POWER
3. ENDORSEMENT and SPONSOR TESTIMONIALS
“Kerry not only took part in each individual photo shoot, promotional appearance and media obligation
that was required, but went above and beyond call of duty on numerous occasions…”
“…Several times Kerry appeared at various trade shows as a representative for the HOT TAMALES®
brand. Candy buyers and other trade professionals stood in line for Kerry’s autograph. Kerry always
demonstrated his wonderful personality and chatted with everyone. Many times he took the time for
photographs with his fans as well…”
“…Based upon Just Born, Inc.’s past interaction with Kerry, we would highly recommend him as a
motorsport’s marketing representative for any major corporation interested in developing a NASCAR
race program.”
Doreen Perini
Group Brand Manager
Just Born, Inc. / Hot Tamales
™From letter dated 5.23.2005
3. ENDORSEMENT and SPONSOR TESTIMONIALS
“Kerry worked with our firm when we presented sponsorship packages to potential full and partial
Busch Series sponsors of FitzBradshaw Racing. Once sponsorship was procured, Kerry immediately
embraced the sponsors, their requests and overall responsibilities in being aligned with a consumeroriented brand.”
“One of Kerry’s primary strengths is that he is always prepped and on-time for any sponsor oriented
activity/engagement. Kerry is a pure delight to work with and to have associated with a brand. Not
once in our dealings did we ever have to cancel or reschedule engagements because of a lacking on
Kerry’s behalf. If he committed to something, he fulfilled that commitment.”
“Kerry is a professional who works diligently to over deliver in every responsibility he has. Working
with Kerry is an opportunity and wise business strategy.”
Laura Paquelet
Partner
PSE-3
™From letter dated 5.17.2005
4. Kerry’s Corner
9What NASCAR Insiders are saying
"I can't wait for this - racing against my brother…it seemed like I got the breaks with my racing
career. Kerry had a rougher time of it, but I always believed that if he got the right equipment that he
could do it. Look at his ARCA record this year. He won at Pocono and he has run up front almost every
race he's entered.” - Dale Earnhardt Jr.
"I never thought that I'd be able to race my brother in the Cup Series. Now, I think that there's a
great possibility that we'll see Kerry in two or three years.” - Dale Earnhardt Jr.
"Kerry is really progressing. He's had to work real hard at it, in much the same way I had to work
hard at becoming a good race car driver. To his credit, he hasn't let his brother being famous and a
huge image affect him. He's handled that very well. It shows his character." – Jeff Burton
“We’re proud to have Kerry as a part of the team for 2006 and beyond. We’re excited to have him on
board and we look forward to coming out of the box strong.” - Duke Thorson, ThorSport team owner
“I’m excited to have him as a teammate. It’s going to be a lot of fun to see what he can do in a good
ride for a full season.”
- Matt Crafton, Earnhardt’s ThorSport teammate
4. Kerry’s Corner
9What NASCAR Fans are saying
“I am building a website dedicated to Kerry…I would be more than happy to pay for any press kits,
press releases, media guides or handouts that you may have of Kerry’s this coming year to add to my
site and collection.” - Dedicated Kerry Fan - 2/4/06
“I know a lot of [companies] sponsored his father in the early years and beyond and Kerry is just as
good if not better which will show now that he has a chance to prove in full season.”
- Loyal Kerry Fan - 2/2/06
“I am so thrilled that Kerry has a full-time ride for 2006. I can’t wait to support him and his sponsors.
I look forward to his success.” - Enthusiastic Kerry Fan - 2/1/06
“I really want to do all I can to help get Kerry a sponsor so that he can finally have a decent ride and
be able to concentrate on racing instead of sponsorship. It’s time for the world to know that Dale had
two sons! I can’t wait to watch him race this year and get some merchandise when it comes out. I
have promised myself to go to Martinsville this year for the truck race and hopefully I’ll find a
souvenir truck full of Kerry stuff! And who knows maybe Kerry himself will be there doing a signing
or something. I can’t wait!” - Diehard Kerry Fan - 1/30/06
5. KERRY EARNHARDT BIO
Personal Statistics
9Date of Birth:
9Hometown:
9Marital Status:
9Children:
9Hobbies & Passion:
December 8, 1969
Kannapolis, N.C.
Married - René
Bobby, Jeffrey, Blade, Kayla
Hunting, Fishing
5. KERRY EARNHARDT BIO
Career Highlights:
9 NASCAR Craftsman Truck Series:
2006 – Currently full time driver of the ThorSport Racing No. 13 Truck
2005 – Bud Pole Winner Daytona International Speedway
9 NASCAR NEXTEL Cup Series:
7 Cup Series starts
2006 – Currently Dale Earnhardt Inc. NEXTEL Cup Series Test Driver
2005 – 3 starts - Qualified 10th at Daytona - Finished 17th at Talladega
2000 – Debut at Michigan Int’l Speedway * Winston Cup
5. KERRY EARNHARDT BIO
Career Highlights:
9 NASCAR Busch Series :
65 Busch Series starts
2005 - 5th place finish at Talladega
2004 - 1 start - 23rd place finish
2003 - 2nd place finish at Kansas Speedway, '03
2003 - 9 top-20 finishes in 21 starts
2002 - 14 top-20 finishes / 21st place points
5. KERRY EARNHARDT BIO
Career Highlights:
9 ARCA Re/Max Series Winner:
2001 - 3 Wins, 3 Top-5 Finishes in only 5 starts
Michigan International Speedway
Atlanta Motor Speedway
Lowe's Motor Speedway
2000 - 1 Win, 4 Top-5 Finishes in only 6 starts
Pocono Raceway
9 NASCAR Grand National Division West – 2004
9 Goody’s Dash Series – Rookie of the year – 1992
6. THE NASCAR BRAND
#1
9 Spectator sport - 17 of the top 20 attended events in the U.S.
#2
9 Rated regular-season sport on television
9 Sport in fan brand loyalty
9 Brand in America ahead of Google and iPod
9 75 million fans
9 Over $2 billion in licensed sales annually
9 NASCAR drivers rank #2 behind PGA players as the best role models among athletes
9 Participation of more Fortune 500 companies than any other sport
9 NASCAR events typically add $100-$200 million to local and regional economies
9 Larger crowds than a Super Bowl, NBA Finals game, and World Series game combined
9 Televised weekly in more than 150 countries around the world in 23 different languages
6. THE NASCAR BRAND
NASCAR is the only sports brand that thrills fans and creates a powerful connection
through traditional values they admire in drivers like Kerry Earnhardt
Unduplicated Sport
9Speed & Power
9Edge of Seat Action
9Skillful Competition
9Intense Competition
9Play Never Stops
9Daring/Courageous
Shared Values
9Regular People
9Honorable
9Down to Earth
9Genuine
9Straight Up/Honest
9Like a Big Family
WOULD YOU LIKE TO TAKE A TEST DRIVE?